Profitability Playbook: The Simple Numbers Podcast

What is the secret to steering your business toward sustainable success? In this episode, Mike Maxson and Brandon Gray break down the essential dos and don'ts every entrepreneur needs to know. Join us as we cover the critical playbook for pricing, labor, raises, owner's compensation, facilities, and marketing.Tune in to discover the rules you need to follow, and the costly mistakes you should avoid, when growing your business!Learn more at:SimpleNumbersCRI.com and SimpleNumbersSummit.com

It is time for the great labor reset! In this episode, Mike Maxson and Brandon Gray explore how to measure labor effectiveness and ensure a strong return on your labor spend. Discover the strategic hacks for managing your team to drive sustainable profitability!Learn more at simplenumberscri.com and simplenumberssummit.com.

Growth adds cost, scale adds profit!In this episode, Mike Maxson and Brandon Gray dive into the numbers that define a truly scalable business. Moving beyond top-line revenue, they explore the "Big Three" of scaling: gross margin, labor efficiency, and controlled operational spend. If you’re a business owner ready to stop chasing raw growth and start building for long-term efficiency, this breakdown is for you.Learn more at SimpleNumbersCRI.comRegister now for the Simple Numbers Summit

This week, Mike Maxson and Brandon Gray tackle the "black hole" - that challenging transition phase as companies scale toward the $10M mark. They dive into the specific strategies and leadership approaches needed to navigate this shift successfully. From refining your operations to evolving your financial strategy, we discuss how to break through the gravity of the mid-market transition and keep your momentum moving upward. Tune in to learn how to guide your organization through this critical growth phase with confidence and clarity! Learn more at simplenumberscri.comRegister for the Simple Numbers Summit

This week, Mike Maxson and Brandon Gray dive deep into the mechanics of Labor Efficiency Ratio (LER) to help you unlock a clearer picture of your organization’s performance. They focus specifically on two critical subcomponents: Sales LER and Marketing LER. Whether you are looking to optimize your team's output or better align your spending with your growth goals, understanding these metrics is key to driving sustainable efficiency. Tune in to learn how to translate complex data into actionable strategies for your sales and marketing engines! Visit simplenumberscri.com for more. Don't forget to register for the Simple Numbers Summit!

Is your business falling into the "black hole?" This week, Mike Maxson and Brandon Gray are joined by Greg Crabtree, to explore that critical turning point in a company’s journey where operating expenses and labor needs begin to outpace revenue growth.They dive into the structural challenges of scaling, like the "half-person" problem: needing a full-time business development role when your current activity only supports 50%. Historically, this plateau hit between $3M and $5M in revenue, but has that range shifted in today's economic climate? Tune in to discover how to identify if you are approaching this gap and what strategic moves you can make to bridge the hole and reach the next level of profitability!To learn more visit:https://www.simplenumberscri.comhttps://www.simplenumberssummit.com

This week, Mike Maxson and Brandon Gray break down the Simple Numbers Health Index to reveal the essential components of a truly healthy company.We explore the specific financial metrics and operational habits that define success for modern organizations. From identifying key performance indicators to implementing actionable growth strategies, this discussion provides a clear roadmap for any leader looking to achieve long term stability and profitability. Check out the full conversation to learn how to apply these principles and drive sustainable excellence in your business! For more info and to register for the Simple Numbers Summit, visit https://www.simplenumberssummit.comLearn more at https://www.simplenumberscri.com

This week, Mike Maxson and Brandon Gray walk through the P&L to explain exactly what the best companies are doing and how they are doing it!They break down the financial mechanics of success for every entrepreneur looking to scale their business in today's market. From navigating inflation to mastering efficiency, they provide the clarity you need to transform your bottom line into a powerful growth engine. Listen in and learn how to build a more resilient and profitable organization.For more, visit:https://www.simplenumberscri.comhttps://www.simplenumbersummit.com

In this episode, Mike Maxson and Brandon Gray move beyond the headlines to explore the ripple effects of surging energy prices on logistics and daily expenses. They analyze why recent inflationary pressures are challenging previous forecasts and examine how households are reallocating their budgets in real-time. From the "energy tax" impacting retail margins to the Fed’s potential next move, they provide a clear-eyed look at the numbers shaping your bottom line.Whether you're managing a corporate budget or planning your personal investments, this episode offers the essential context you need to navigate today’s economic landscape.Learn more: https://www.simplenumberscri.comhttps://www.simplenumberssummit.com

In this episode, Brandon Gray sits down with CRI Simple Numbers' David Mills, a veteran with over 20 years of experience in the acquisitions space.David pulls back the curtain on his two decades of expertise, sharing the essential tips and tricks for identifying the right targets and executing a successful acquisition. From spotting red flags during due diligence to the nuances of a smooth transition, this conversation is a masterclass for any business leader looking to grow through strategic M&A.To learn more:https://www.simplenumberscri.comhttps://www.simplenumberssummit.com

Is the future of landscaping robotic? This week we're joined by Chris Andersen of SunCo to discuss his company’s bold shift toward a robotic mowing program. We dive into the real-world advantages and disadvantages of making the switch, and Chris shares the hard-won lessons he's learned about LER (Landscaping Efficiency Ratio) and maximizing robotic efficiency in the field. Whether you're a tech enthusiast or a business owner looking to optimize your operations, this conversation offers a practical roadmap for the next frontier of lawn care.For more visit:https://www.simplenumberscri.comhttps://suncolawns.com/To register for the Simple Numbers Summit:https://www.simplenumberssummit.com/

Is your business a vehicle for long-term growth or a machine for immediate cash flow? In this episode, we tackle the ultimate dilemma for owners: when to reinvest and when to harvest profits. We explore which business models command the highest exit values in today's market and how to find the "sweet spot" in your investment mix to maximize your company's worth before you walk away.Learn more at https://www.simplenumberscri.com

In this episode, Mike Maxson is joined by CRI's Reagan Glaze, to dive deep into the complex landscape of tax obligations facing today’s business owners, while deconstructing the most common misconceptions surrounding tax savings versus tax deferrals. They break down the critical differences between keeping your money permanently and simply pushing a payment down the road, ensuring you have the clarity needed to make informed financial decisions.For more, visit:https://www.criadv.comhttps://www.simplenumberscri.com

How do you bridge the gap between "good" and "world-class"? In this episode, we sit down with David McClaskey, a global authority on operational excellence. We dive deep into the mechanics of high-performing systems and the specific processes required to achieve elite results. Beyond the spreadsheets, David reveals how to cultivate a leadership culture and mindset that sustains excellence at every level of an organization.Register for the Simple Numbers Summit today!⁠https://www.simplenumberssummit.com/⁠For more, visit: https://mcclaskeyexcellence.com/⁠https://www.simplenumberscri.com

Even the best strategy will fail without the right people. In this episode, Brandon is joined by USA Today bestselling author, speaker, coach, and host, Mike Goldman to discuss how to build a strong leadership team, including how to evaluate talent, create accountability, and move from good intentions to a true team of excellence.Register for the Simple Numbers Summit today!https://www.simplenumberssummit.com/For more, visit: https://mike-goldman.com/https://www.simplenumberscri.com

What does the entrepreneurial economy look like today, and what trends are shaping 2026? In this episode, we explore what successful businesses are doing differently and the key factors that separate those gaining momentum from those facing challenges.Register today for the ⁠CRI Simple Numbers Summit⁠For more, visit ⁠simplenumberscri.com

What matters most is the message, not the platform. In this episode, we dive into the latest marketing trends and strategies with special guest Shawn Byrne with My Biz Niche, exploring how to communicate effectively, cut through the noise, and create messages that truly resonate.Register today for the CRI Simple Numbers SummitFor more, visit simplenumberscri.com

We are back and diving straight into the headlines that matter. This week, Brandon and Mike break down the latest on remote work trends, pricing pressures, inflation updates, and what it all means as we look ahead to 2026. Tune in now to stay informed and ahead of the curve.For more, visit simplenumberscri.com

The clock is ticking on the year, and this episode is all about finishing strong. We dive into must do steps to close out your numbers, how rolling 12 month data can change the way you view performance, last chance strategies to secure valuable deductions, and proven ways to set yourself up for a confident, successful start to 2026. Tune in now and get ahead before the year closes.Visit simplenumberscri.com for more.

In this episode, our guest Stephanie Harris shares how she tripled the size of her company by embracing smart strategy, the right technology, and a strong team culture. She breaks down how adapting to change fueled sustainable growth and offers practical insights leaders can apply right now.

In this episode, Mike and Brandon unpack the salary cap framework and explain how it helps business owners stay profitable no matter the market. They break down how to calculate your cap, what to do if you're over it, and how to make smart decisions around labor, cash flow, and margin dollars. From identifying A players to navigating shared sacrifice and tightening up your business model, this discussion gives entrepreneurs practical steps they can use right away to regain control and drive stronger performance.For more, visit simplenumberscri.com

This week, Mike and Brandon break down the biggest tax misunderstandings entrepreneurs face. They explain the real difference between tax deferral and tax savings, when equipment purchases actually make sense, and how retirement plans fit into smart strategy. They also tackle common tax myths and share real examples of decisions that helped or hurt business owners.Tune in for clear, practical guidance that keeps your focus on building long term financial health instead of chasing short term deductions.For more visit simplenumbercri.com

On this weeks episode, Brandon and Mike sit down with Justin Allred to explore how entrepreneurs can truly pour into their teams and make a lasting impact in their communities. Justin shares practical ways he invests in people and creates a culture that lifts everyone around him. Tune in now and catch the insights you can start using today.For more info visit:https://www.simplenumberscri.com/https://pierceandallred.com/

This week, we sit down with Tyler Smith as he dives into his book Exit Ready, exploring how the Entrepreneurial Operating System (EOS) can help business owners plan and execute a smooth, successful transition. Whether you're preparing for an exit in the near future or simply want to build a stronger, more efficient company, Tyler breaks down actionable strategies to help you get “exit ready” with confidence and clarity.For more visit:www.simplenumberscri.comwww.exitfocused.com

This week, Brandon sits down with Micah Ledbetter to explore the latest on inflation, the labor market, interest rates, the stock market, and the entrepreneurial economy. Gain insights from an expert on the trends shaping today’s financial landscape.

Join us as Caryn Kopp of ⁠Kopp Consulting⁠ takes a deep dive into the fast-changing world of sales. Discover the crucial differences between door openers and closers and learn actionable strategies to monitor, motivate, and maximize your sales team’s performance. Don’t miss these insights that can take your sales game to the next level!

Year-end planning is fast approaching, and many business owners face the same dilemma: should you focus on budgeting or forecasting? In this episode, we break down both strategies, exploring the benefits, challenges, and real-world applications of each. Whether you want more control over your finances, better predict future growth, or make smarter business decisions, understanding the difference between budgeting and forecasting can set you up for success. Tune in as we share practical tips and insights to help your business finish the year strong and start the next one ahead of the game.

In our third installment of the football season series, we’re diving into the special business opportunities that can help you make a game-changing play. From smart financial strategies to timely decisions that give you the edge, this episode is all about helping you stay ahead of the competition and turn your next move into a winning one.

When sales are strong and the pipeline is full, what strategic moves should your business be making to keep the momentum going? In this episode, we explore the plays leaders can run to maximize growth during times of strength.

What steps should a company take when sales are slipping, margins are shrinking, and payroll is lean? Join us as we explore practical strategies to navigate these critical business challenges and keep your company on track.

In this episode, we explore data from our Simple Numbers 100 Company Model to see if the economy is in or moving toward a recession. We discuss what truly defines a recession for entrepreneurs and share strategies you can use to stay prepared and resilient in a challenging economic environment.

In this episode, we explore the essentials every company should consider when setting up a buy-sell agreement. We’ll also break down the types of valuations business owners need to know about to make informed decisions and protect their interests.

In this episode, we tackle some of the most common questions we’re hearing from clients right now. We’ll discuss how often to track direct labor efficiency, smart strategies for shopping insurance, recommendations for podcasts and books worth your time, and investment opportunities to consider beyond your current business.

In this episode, we dive into the hot topics shaping today’s business world - pricing shifts, evolving consumer demand, and the rise of remote work. Hear the Simple Numbers take on what’s really happening, why it matters, and how you can stay ahead.

In this episode, we take lessons learned from a variety of industries and explore how those insights can be applied across the board. From leadership strategies to operational efficiencies, we’ll highlight practical takeaways that can spark new ideas, drive growth, and create value no matter what field you’re in.

Bigger isn’t always better… or is it? In this episode, we put $10M-and-above companies head-to-head with those under $10M using our SN 100 company model. Discover which size is seeing the fastest growth, getting the most from their teams, and turning operating expenses into serious results.

In this episode, we dive into how much you should be spending on operating expenses, and why there’s no one-size-fits-all answer. Learn the general rules of thumb, how they vary across industries, and what to watch for to keep your business running efficiently and profitably.🎉 Giveaway Alert! 🎉We're giving our podcast listeners an exclusive chance to win a FREE 30-minute Simple Start consultation!Just send us a message on LinkedIn to enter — but hurry, this offer is only available for a limited time!

In this episode, we break down the basics of fixed assets, what they are, why they matter, and how to manage them strategically. From understanding the two main categories fixed assets fall into, to evaluating return on investment (ROI), we cover what business owners and financial decision-makers need to know. We also tackle practical questions like whether to buy new or used equipment, and the pros and cons of financing options. If you're looking to make smarter asset decisions that fuel long-term growth, this episode is for you.🎉 July Giveaway Alert! 🎉We're giving our podcast listeners an exclusive chance to win a FREE 30-minute Simple Start consultation!Just send us a message on LinkedIn to enter — but hurry, this offer is only available for a limited time!

What does it really take to become a thought leader in your industry? In this episode, join us as David Kochanek of Thought Leadership unpacks the key differences between being an expert and being a true thought leader, and why that distinction matters. You’ll hear strategies for shifting your mindset, building credibility, and creating content that positions you as a trusted voice, not just a knowledgeable one. We also dive into how much of your content should be dedicated to thought leadership and how to make that content resonate with your audience. Whether you're just starting out or looking to elevate your influence, this episode delivers the insights you need to lead with purpose and impact.🎉 July Giveaway Alert! 🎉We're giving our podcast listeners an exclusive chance to win a FREE 30-minute Simple Start consultation!Just send us a message on LinkedIn to enter — but hurry, this offer is only available for a limited time!

In this episode, Mike Coffey with Imperative joins the conversation to reveal what could be missing from your background checks, and why it matters more than you think. He shares exclusive insights on the current economy drawn from his firm's unique data and offers straightforward, actionable advice for entrepreneurs navigating HR challenges. Whether you’re scaling a team or tightening compliance, this is a must-listen.🎉 July Giveaway Alert! 🎉We're giving our podcast listeners an exclusive chance to win a FREE 30-minute Simple Start consultation!Just send us a message on LinkedIn to enter — but hurry, this offer is only available for a limited time!

In this week's episode, Zack Oliva, Co-Owner of Oliva Gibbs PLLC, shares how he’s grown his business by focusing on the fundamentals—hiring the right people, building solid processes, and making client education a priority. He also talks about the role brand-building has played in that journey, and what it really takes to scale in a sustainable way. It’s an honest look at growth, leadership, and staying intentional along the way.July Giveaway Alert! We're giving our podcast listeners an exclusive chance to win a FREE 30-minute Simple Start consultation!Just send us a message on LinkedIn to enter — but hurry, this offer is only available for a limited time!

When margins shrink and price hikes aren’t an option, what’s your next move? In this episode, we break down the Simple Numbers method for calculating gross margin, how to analyze it effectively, and practical strategies for boosting profitability - even in a tight market.

In today’s unpredictable market, businesses need to adapt quickly - especially when it comes to labor. In this episode, we explore practical strategies for scaling your workforce up during peak demand and adjusting it down when things slow, all while staying efficient and resilient.

What should you look for when starting, expanding, or buying a business? In this episode, we share our decision-making filters and explore how entrepreneurs are using AI to gain a competitive edge.

This week, we’re joined by Kyle Ewing, CEO of TerraSlate, to explore his entrepreneurial journey and the creation of his unique waterproof paper company. Kyle shares key lessons from building and leading a growing team, and discusses how his role within the company is evolving as TerraSlate scales.

The entrepreneurial economy is shifting - are you keeping up? On this weeks episode, find out what’s driving successful marketing now and how to pinpoint your most valuable customer.

This week, CRI Simple Numbers' Brandon Gray and Mike Maxson get into the many ways to make a dollar—by diving into some of the unique and creative businesses we've worked with at Simple Numbers. Their stories might just spark new ideas, services, or products you hadn’t thought of for your own business.

This week, CRI's Mike Maxson and Brandon Gray break down key trends from our 100 Company model, explore why private equity is facing headwinds, and highlight the essential reports every business owner should be reviewing.

How can you evaluate the return on a new business initiative? What kind of results should you realistically expect—and how do you track them effectively? In this episode, CRI Simple Numbers' Mike Maxson and Brandon Gray break down practical ways to measure success and make informed decisions moving forward.

On this weeks episode, Greg Crabtree, Mike Maxson, and Brandon Gray welcome Dr. Gad Allon from the Wharton Business School for a deep dive into the difference between growing and scaling a business. Dr. Allon shares valuable insights on how to strategically scale, build a protective moat around your company, and stay agile in a competitive market. Don’t miss this powerful conversation packed with practical takeaways for entrepreneurs and business leaders.