Project W.I.R.E.™

What if the thing holding you back isn't your strategy... it's the story you keep telling yourself?In Episode 10 of Project Wire, host Romeo Coston sits down with international personal brand strategist, keynote speaker, and author Kelly Lundberg to unpack what it really takes to build a brand that opens doors, creates revenue, and reflects who you actually are.Kelly went from cabin crew in Edinburgh to launching the Middle East's first personal shopping agency in Dubai, with no roadmap and a loan she had no business taking. Today she works with founders, executives, and global brands like Chanel, HSBC, Louis Vuitton, and Arsenal FC, and has developed a certification program teaching her 20-year personal branding methodology to the next generation of strategists.This conversation goes deep on:→ Why every coach needs a coach and when to know it's time→ The identity gap: why the outside world often sees you before you see yourself→ How to break through procrastination using the "One Touch Method"→ The one-touch productivity hack that changed how Romeo runs his day→ Building a story bank and why nothing that happens to you is too small to log→ Letting go of past identity to step into who you're becoming→ Why your personal brand is the vehicle to the life you want to create "You can't steer a parked car." - Kelly Lundberg🔔 Subscribe to Project Wire for weekly conversations with creative entrepreneurs and serious builders.📖 Kelly's book: Seed the Lemon, Elevate Your Personal Brand One Pip at a Time🌐 Find Kelly: kellylundberg.com#ProjectWIRE #personalbrand #entrepreneurmindset #personaldevelopment #brandstrategy #selfimprovement #productivity #identity #limitingbeliefs #businessgrowth #keynotespeaker #scale

Most men don’t break, they isolate.In this episode of Project W.I.R.E.™, Manny Djornor opens up about the moment that almost changed everything… standing on the wrong side of a 17th floor balcony. From Ghana, to growing up in the U.K, to working on Wall Street, to becoming a Vice President at 26, Manny built the life most people chase. But behind the success was pressure, isolation, and a silent battle that nearly took him out. This is not just a story about success. It is about identity, vulnerability, and what it really costs to perform at a high level.We get into:• Why men isolate during their darkest moments• The truth about vulnerability and strength• Success vs fulfillment• Breaking patterns and rebuilding identity• How to give yourself permission to ask for helpIf you have ever felt pressure, alone, or stuck in your own head… this conversation is for you. Watch until the end. One part of this might change how you see everything.Guest: Manny DjornorFounder of Mentality | Entrepreneur | Community BuilderHost: Romeo CostonCoach | Connector | SpeakerSuccess becomes inevitable when you understand your patterns and build with intention.#ProjectWIRE #MensMentalHealth #selfawareness #mindset #mensmentalhealth #mentalhealth #emotionalIntelligence #innerwork #purposedriven #resilience #overcomingadversity #vulnerabilityisstrength #founderlife #realtalk

At some point, staying the same becomes more uncomfortable than starting over.Host, Romeo Coston sits down with Katherine Read, Founder of Short Stay Circle, to break down what it really looks like to walk away from stability and build something from nothing.Katherine spent over 20 years in a stable career as a school teacher. Predictable income, "clear" identity, and a life that made sense on paper.Then she walked away from all of it...Not because she had it all figured out, but because she knew she could not stay where she was.What came next was not smooth...Imposter syndrome hit hard. She did not know how to price herself. She questioned whether people would even pay her. And internally, she struggled with identity because she had never known anything else.Then it got worse.As she started building Short Stay Circle, a community designed to connect and elevate people in the short term rental space, people tried to push her out. Not quietly. Not subtly.Out.This episode breaks down what it really looks like to leave stability, face resistance, and build something anyway.We get into walking away from over 20 years of security, the reality of imposter syndrome when starting something new, pricing and self worth, identity loss and rebuilding from scratch, and what happens when people do not want you to win.Katherine built Short Stay Circle into a growing community where people connect, bring deals, and create real value both on and off the platform. Not just events, but an ecosystem.This is for people who feel stuck in what is familiar, who know they are capable of more, but are battling their own patterns and limiting beliefs.It will not feel perfect.You move anyway.Guest: Katherine Read, Founder of Short Stay CircleHost: Romeo Coston, Project W.I.R.E.Success is not random. It is patterned. And once you see it, you can build it.#ProjectWIRE #entrepreneur #dubaientrepreneurs #founderjourney #founders #entrepreneurmindset #impostersyndrome #personalgrowth #shorttermrentals #startuplife #building #mindsetshift #courage #dubai #business #community #valuesinlife #uk #journey

She had no license. No experience.Still closed a 4.5M AED deal.In this episode of Project W.I.R.E.™, Host Romeo Coston sits down with Bemnet Maru, founder of Bait Maya and Afro Maya, to break down how she transitioned from cabin crew to building across real estate and fashion.This is not a story about “waiting until you’re ready.” It’s about moving before you feel qualified… and figuring it out in real time.Inside this conversation:• How she entered real estate with zero experience• The exact steps she took to close her first multi-million AED deal• Turning ideas into execution (not just notes)• Leveraging relationships, positioning, and presence• Why discipline and exposure matter more than credentialsTwo industries. One operating system.Project W.I.R.E.™ explores the patterns behind successNot just what people achieve, but how they build it.Success becomes inevitable when you understand your patterns and build with intention.🎙 Host: Romeo Coston📍 Dubai, United Arab EmiratesSubscribe for more conversations breaking down how success is actually built!#ProjectWIRE #RomeoCoston #DubaiBusiness #Entrepreneurship #RealEstateDubai #BusinessMindset #StartupJourney #WomenInBusiness #BuildInPublic #SuccessPatterns #LevelUp #ExecutionOverExcuses #FromZeroToMillions #DubaiEntrepreneurs #PodcastClips

Michelle Raymond is an international speaker, board adviser, leadership strategist, and HR futurist.With over 25 years of experience, she works with organizations in complex, regulated environments - helping them retain top talent, strengthen leadership, and reduce internal risk.On top of that…She’s the founder of The People’s Partner LLC, a non-executive director, and has worked with companies like Amazon, BT, and Deloitte.She also helps entrepreneurs position themselves to secure high-value corporate work.And she’s the author of David’s Guide to Goliath and The Talent Revolution.Most people think landing corporate deals is about who you know.It’s not.It’s how you’re positioned.In Episode 6 of Project W.I.R.E.™, host Romeo Coston sits down with Michelle Raymond to break down what it actually takes to get in front of corporate decision-makers - and stay there.No fluff. No theory. Just how it really works.We get into:• The 4 things you actually need to secure corporate contracts• What corporations are really looking for (and what gets you ignored fast)• How to become visible to the right people without chasing• Why most people confuse visibility with credibility• How her HR background gave her an edge in understanding how decisions get made• The shift from doing the work to being brought in for the work• And the real story behind her TEDx talkIf you’re trying to break into corporate… this will either check you, or sharpen you.Because access isn’t luck.It’s built.Resources mentioned:Michelle’s Corporate Content Toolkit (if you’re trying to get in front of corporates the right way):https://thepeoplespartner.com/the-corporate-content-toolkit/#ProjectWIRE #podcast #growth #collaboration #corporate #entrepreneur #growthmindset

Kevin Kibuthu did not just change industries.He changed how he operates.From managing within a global hospitality environmentto stepping into commercial real estate in Dubai —this was not just a career move… it was a decision to expand his potential and build something bigger.In this episode of Project W.I.R.E., we break down what that actually takes:• The courage to pivot when your current path feels too small• Recognizing opportunity before it is obvious• Transitioning from structured systems to building a personal brand• The power of in-person connection in a digital world• Leading with grace, gratitude, and respect — while still advancing• Why active listening is a real competitive advantageThis is not theory.This is what it looks like when someone decides to grow into who they know they can become.Because success is not random,it is built on patterns.Full episode. Watch closely.#ProjectWIRE #commercialrealestate #personalbranding #networking #podcast #growthmindset #collaboration #dubailife #gratitude

Have you ever felt like you took a massive "L" only to realize later it was the exact pivot you needed? In this episode, we move beyond the tech talk to explore the internal architecture of success: pattern recognition and the growth mindset.We dive deep into why "luck" is actually a manufactured byproduct of preparation and environment. Our guest shares how he navigated high-stakes decisions, from moving across the world to walk-away points in his career, by prioritizing alignment over external validation.We discuss:The Power of Perspective: Why some people see a closed door as a failure, while others see it as a necessary reality check.Owning Outcomes: The discipline required to hold yourself accountable and champion any result, even the ones that don't go according to plan.Decisive Action: How to use a "side quest" mentality to build skills that eventually become your main mission.Stop wondering "what if" and start engineering your own alignment. Learn how to break down any goal into achievable steps and develop the discernment to know when friction is a sign to grow or a signal to pivot.

A haircut in Dubai went completely wrong… and it started a movement.In this episode of Project W.I.R.E.™, host Romeo Coston sits down with Kai, founder of Black Girl in Dubai, to reveal the story behind one of the most influential communities connecting people across the UAE.What began as a frustrating experience turned into something much bigger — a platform that now connects hundreds of people and supports over 100 businesses across Dubai.In this conversation, Kai shares:• The moment that changed everything• The origin of Black Girl in Dubai• The reality of starting over in a new country• Turning frustration into purpose• Why community changes everythingSometimes the moments that feel like setbacks…become the reason something bigger gets built.🎙 Project W.I.R.E.™ PodcastHosted by Romeo CostonFollow KaiInstagram: @iamsimplykaiFollow the communityInstagram: @blackgirlindubaiFollow Romeo CostonInstagram: @romeocoston.official📖 Kai’s Book (available on Amazon)I Am What I Say I Am: A Simple Guide to Overcome Self-Doubt, Reveal & Affirm Your True Potential (and Live Your Best Life)#ProjectWIRE #podcast #growth #womeninbusiness #inspiration

In Episode 2 of Project W.I.R.E.™, host Romeo sits down with Mercy, a luxury real estate consultant in Dubai and a native of Kenya. Mercy shares her journey of moving to Dubai, building a successful real estate career, and the mindset shifts that led to her success.This episode delves into the core Project W.I.R.E.™ themes of understanding your purpose, self-inventory, self-reflection, and reverse engineering, highlighting Mercy’s and Romeo's belief that Dubai “allows you to live in opportunity”.Mercy, a luxury real estate consultant in Dubai and a native of Kenya, joined host Romeo on the second episode of Project W.I.R.E.™ to discuss her journey and the mindset shifts that led to her success, emphasizing that Dubai provides opportunities, but not guaranteed success. She realized that to succeed, she needed to be wiser and smarter, not tough and intimidating, by embracing authenticity and kindness, lessons learned from her parents. Mercy overcame self-doubt, which had caused her to miss opportunities and stop working for a few months, after a negative job experience where she realized she was earning significantly less than others while doing more work. She bounced back by applying for a real estate job, a field where she had no experience and subsequently worked on learning, financial literacy, and time management, now aiming to "keep failing and learning" as every failure has provided a better lesson. She maintains accountability, which she considers the highest form of self-respect and self-love, through daily journaling that tracks her life and growth. Discipline, for Mercy, means "showing up even when you don't feel like it," but she also stresses giving oneself "grace" to fail and rise again.Connect with Mercy:You can find Mercy on Instagram: @jepchumba_mercyOn LinkedIn: Mercy Kipruto

In this episode of Project WIRE, Romeo Coston sits down with Justin Harris - a songwriter, producer, recording artist, and musician from New York City.Justin shares how he came up in the music industry through deep self awareness and by reverse engineering his path instead of chasing trends. We break down creative discipline, identity, long-term vision, and the mindset behind building something real.In this conversation:• Navigating the music industry independently• Self awareness as a competitive advantage• Reverse engineering success in a creative field• The Pattern Reveal that shaped his growthConnect with Justin:Instagram: jstn.wavvFollow Romeo:Instagram: romeocoston.officialEntrepreneurship. Creative mastery. Mindset.Subscribe and Charge It!