Ready, Set, Click!

What happens when creators stop taking brand deals and start taking equity? In this episode of Ready Set Click, we dive into the world of creator equity deals, where influencers don’t just promote products, they become part-owners of the companies they believe in.If you’re a brand founder, marketer, or creator, this episode will change how you think about influence, investment, and long-term partnerships.

In this episode, we sit down with Oren Inditzky, VP & GM of Online Storesat Wix to explore how AI and autonomous agents are reshaping the online shopping experience, from personalized product discovery to smarter checkouts and customer experience.🎧 Listen now to stay ahead of the curve.#AI #ecommerce #Wix #Upfluence #CreatorEconomy #AIagents #futureofshopping

Wondering how to actually grow your brand on social media in 2025? In this episode, we’re teaming up with Eileen Kwok from Hootsuite to break down the real state of influencer marketing, the rise of creator-led growth, and how the smartest brands are adapting their strategies.From B2B to B2C content creators, to setting realistic expectations for ROI, we’re covering it all with real-world examples, and a few hot takes.Whether you're a marketer, founder, or creator, this conversation will change how you think about your next campaign.✨ Featured:👉 Hootsuite – Social media management platform https://www.hootsuite.com👉 Upfluence – Influencer marketing software powered by AIhttps://www.upfluence.com/?utm_source...👉 Eileen Kwok – Social Media and Influencer Marketing Strategist at Hootsuite   / eileen-kwok  👉 Paul Kahn – Senior VP of Sales at Upfluence  / paul-kahn-4023947  🔔 Don’t forget to follow so you never miss a new episode!

Is Bluesky the future of social media? In this episode, we break down what Bluesky is, how it works, and why more and more X users are flocking there. From decentralization to algorithm-free feeds, we explore whether this Jack Dorsey-backed platform could really change the game.

Many ask if TikTok will get banned but our question is "Should" TikTok get banned?In this episode of Ready Set Click, Kevin and Vivien discuss the TikTok ban and what this could mean for creators. 🔍 Key topics covered:✅ The importance of TikTok in the creator economy✅ TikTok's influence in politics✅ Who could afford to buy an app as powerful as TikTok?Whether you're a content creator or a brand that relies on TikTok for marketing, this is a conversation you don’t want to miss!

Get ready to future-proof your strategies with Ready Set Click's episode of 2025 Survival Guide: Creator Economy Hacks & Influencer Marketing Trends You Can’t Ignore. This episode unpacks the biggest shifts reshaping the digital landscape, including how to tap into Gen Z’s social media-native behavior and adapt to evolving content consumption and search habits. We’ll explore the rapid growth of the creator economy, the rise of online and social selling, and the emergence of AI-powered tools and synthetic creators transforming the industry. From mastering new platforms to navigating trends like hyper-personalization and algorithm-driven discovery, this episode offers actionable insights to help creators, brands, and marketers thrive in 2025 and beyond.

In this episode of Ready Set Click, we dive into 34,000 survey responses about the biggest mistakes brands make when partnering with influencers—straight from the creators themselves. From misaligned expectations, poor outreach, and communication breakdowns, discover what influencers wish brands knew to make collaborations smooth and successful. Whether you're a brand or a creator, tune in for tips on building better partnerships and avoiding common pitfalls, right in time for the holiday season.

Learning how to master creator outreach with an effective strategy can be the key factor in reaching influencer marketing success. Discover tips for personalization, timing, and scaling your influencer outreach campaigns in the newest episode of the "Ready, Set, Click!" podcast, hosted by Paul Kahn and Vivien Garnès.

Join us in this episode as we sit down with Vivien Garnès, Co-CEO of Upfluence, to explore how Upfluence came to be. From an initial foray into the necktie business to discovering the untapped potential of influencer marketing, Vivien shares the pivotal moments and lessons learned. Discover how strategic business pivots and a focus on creator-driven sales transformed Upfluence into a leading influencer marketing platform.

The Paris 2024 Olympics are here! And we hosted our version of it, all about Social Media strategies!! Join Upfluence Co-founder Kevin Creusy and Host Paul Kahn as they unveil the results of their Instagram social media study. 🥇  Which company’s social media strategies are getting the gold medal? 🦶 Will last year’s winner keeps their champion titles, or is someone nibbling on their heels?  📈 Which companies grew the most compared to the previous year?   ❤️ Which firm is capturing customers' hearts the best by generating the most engagement? All of these answers and much more will be answered in the latest episode of Ready, Set, Click! Find the complete ⁠Top 50 Ranking⁠ and ⁠Top 5 Brands Study⁠ cited in this episode.

In this episode, join Dr. Anthony Rossi and Erin Hazelton as we explore the crucial role of authenticity in battling the rising cocncept known of Ensh*ttification of social media platforms. Join us as we discuss how genuine content and transparent collaborations can help combat the negative effects of over-commercialization and algorithmic distortions.Discover practical tips for maintaining authenticity, engaging audiences, and promoting a healthier digital environment. Our guests share insights on how influencers and brands can work together to build meaningful connections and foster genuine interactions in a world dominated by filters and fake engagement.If you're interested in learning how to bring real value back to social media, this episode is a must-watch. Don't forget to like, comment, and subscribe for more insights on influencer marketing, authenticity, and social media trends. Dr. Anthony Rossi https://www.instagram.com/rossidermmd/Erin Hazelton https://www.instagram.com/erinhazelton/?hl=en

Join us as we explore the unique challenges and triumphs women face in this evolving industry. Our discussion features insights from founders and leaders who have carved their paths in the influencer marketing realm, highlighting their journeys from traditional media to pioneering the digital influencer space. We uncover the importance of genuine brand-influencer relationships, creative autonomy, and the critical role of mentorship and community support in fostering women's empowerment within the industry. This conversation not only celebrates the achievements of women in influencer marketing but also casts a forward-looking gaze at the opportunities and challenges that lie ahead. Tune in to gain a deeper understanding of the impact of female voices in shaping the future of digital marketing and influencer collaborations.

🎨 Unveiling the Masterpiece of Collaboration: Where Art Meets Brand Innovation  🎙️✨ Listen to our latest podcast episode: "Artistic Synergy: Crafting Stories Through Brand Collaborations"! with Erica Figliolia & Charlotte Schembri.  🖼️ Join us as we dive deep into the dynamic world of influencer marketing, spotlighting the innovative collaboration of two art brands: Wexel Art and BehindTheMatches. Discover how new pathways foster collaboration, innovation, and creativity among artists and brands. From the drawing board to digital platforms, discover how these collaborations are setting new standards in the art world and beyond.. Don't miss out – tune in now! Listen here: [Link] #InfluencerMarketing #WexelArt #BehindTheMatches #PodcastEpisode

Join us as we engage with leading voices in the sustainability movement, including TerraCycle's Content Manager Rosie Kelly and Paula Mugabi renowned content creator dedicated to sustainable fashion. Together, we'll uncover the strategies they use to amplify their message, inspire action among their followers, and drive tangible change in the fight against environmental degradation.

Step into the digital marketing tales on “Ready Set Click”. This episode, featuring Hootsuite's experts, Jered Love and Ben Cathers, dives into the evolution of what's now part of our daily routine: Social Media. Discover the shifts in social media roles, the power of AI and visuals, and the stealth of social listening. Join us for an insightful exploration of today's digital marketing and social media landscape. Enjoyed the listen? Catch the full visual experience on our ⁠YouTube channel⁠!

Dive into the dynamic world where millennials transition from trendsetters to parents. As social media evolves with them, discover how brands and content creators are navigating this new phase. Featuring insights from Yogasleep's Senior Communications Manager, Molly Szkotak, and seasoned content creator, Bethany Braun-Silva from @bethanybraunsilva. Explore the blend of motherhood and the digital realm in this engaging chat!Enjoyed the listen? Catch the full visual experience on our YouTube channel!