Real Estate Today 's - The Chat

🎙️ Episode IntroductionWhat happens when you ditch signboards, skip the portals, and spend zero on ads?In this episode, we’re diving into a marketing approach that’s cutting through the noise — and delivering real results. Two posts. Two buyers. Two sales. All from TikTok. No video production. No paid boosts. Just smart, native content designed to stop the scroll.We’re joined by Bianca — one of the few agents in Australia actually using TikTok to sell property, not just build a brand. Alongside her husband Daniel Burgdorf, she’s proving that real estate content doesn’t need to be polished — it needs to be relevant. And it’s working.We’ll unpack:How a single still image led to a saleWhy TikTok is outperforming traditional platformsAnd how strategy — not spend — is reshaping the gameThis isn’t theory. It’s execution. And it’s a clear sign that real estate marketing has already changed.Let’s get into it.Podcast Episode Timeline00:20 – Selling two properties via TikTok… but in an unconventional way01:30 – How the TikTok journey began – and why it started02:20 – Why we’re spending more time on TikTok than other platforms03:20 – What’s driving the success of Bianca’s content06:05 – Selling the first property on TikTok: how it felt and how it changed our marketing approach08:40 – Why the real estate industry can’t afford to ignore TikTok

🎙️ Welcome to this episode of The Chat, proudly brought to you by Real Estate Today.Today, Nic Fren sits down with the powerhouse behind The Evolution Agent — Tanja Lee, Chief Energy Officer, leadership coach, and one of the most in-demand mindset mentors in the business.In this unmissable episode, we dive deep into the real issues facing agents and property managers right now — from the fear of prospecting to the real reason your team isn’t picking up the phone. Tanja unpacks the three stages of stress, why positive thinking isn’t always the answer, and how to rewire your brain to get back in flow.If you're in leadership, sales, or property management — this one’s for you.Here’s what we cover:🕒 Time Stamps00:30 – Who is Tanja Lee?03:30 – The biggest shifts in the industry over the past decade04:05 – What The Evolution Agent is all about05:38 – Why "just prospect more" is the wrong leadership strategy08:40 – Are you in flow… or survival mode?10:30 – Why mindset alone won’t move the needle10:55 – Why the industry is struggling right now14:30 – The mounting stress on property managers16:30 – Why Tanja’s tools and methods hit differently17:55 – The three types of stress you must understand19:35 – What stress is doing to sales agents on a neurological level21:50 – How your energy impacts your clients25:30 – What Real eSTATE of Mind is — and why it’s a game changer

Welcome to this episode of The Chat, brought to you by Real Estate Today!Today, we’re sitting down with Adam Pearce from  Harcourts Newcastle | Lake Macquarie | Hunter Valley — a former A-League goalkeeper turned real estate professional.In this episode, Real Estate Today’s Nic Fren sits down with Adam to discuss the mindset shift from elite sport to real estate, and how the lessons from the pitch are shaping his career in property.Join us as we dive into:🔷 The leap from A-League football to real estate🔷 Why Adam chose real estate over coaching🔷 Preparing for his first Ironman event this weekend🔷 The discipline and structure from sport that translates into business🔷 How to enjoy the process — not just chase results🔷 Overcoming failure and rejection in both sport and real estate🔷 Turning setbacks into motivation🔷 Advice for new agents looking to build a resilient mindset

In this episode of Real Estate Today's 'The Chat' we sit down with the Queen of Social Media in the Australian Property Management industry, Ellen Bathgate.Join us as we dive into:✨ Why property managers should build their own social media presence—and how to get started ✨ The current state of social media adoption in Property Management and where there’s room for growth ✨ Practical advice for those hesitant to embrace social media ✨ Handling online bullying and trolling with confidence ✨ Insights into what content resonates (and what doesn’t) in today’s market ✨ Ellen’s bold predictions for social media marketing in Property Management for 2025This conversation is packed with actionable tips and forward-thinking strategies—don’t miss it! 🎙️

In this episode, Real Estate Today’s Nic Fren sits down with Harcourts International CEO, Mike Green to discuss being a Hunter or the Hunted.Join us as we dive into:🔷 What it means to be a Hunter or Hunted🔷 How a Hunted turns into a Hunter🔷 What the PLUS 5 is and how it came about🔷 How to stand out in your marketplace online🔷 Advice for agents writing $150,000 - $200,000 who want to grow to the next level🔷 Why it’s crucial to keep marketing up, regardless of the market or economy🔷 The continued importance of human interaction🔷 How to stand out in your marketplace overall

Welcome to this episode of The Chat, brought to you by Real Estate Today!Today, we’re sitting down with Kristen Porter, CEO of O'NO Legal. Join us as we dive into the major changes reshaping the industry in 2025. From the exodus of legacy agents and increasing regulatory pressures to the challenges property managers face in keeping up with evolving legislation, we explore the forces driving transformation. We also tackle the ins and outs of starting and structuring a business, the impact of technology on entrepreneurship, and the complexities of business partnerships—what to consider before entering one and how to handle a breakdown. Plus, we discuss alternative options to selling your business and how to navigate that conversation with your team. To wrap things up, we take a closer look at what O'NO Legal offers to industry professionals. Whether you're a seasoned agent, an aspiring entrepreneur, or a business owner contemplating your next move, this episode is packed with valuable insights to help you stay ahead.00:52 – Why legacy agents are leaving the industry in 202501:46 – The real reasons behind the mass exodus from real estate02:46 – Is the industry becoming too overregulated?03:30 – How Property Managers can keep up with constant legislative changes04:35 – Thinking of starting a business? Here’s how to set it up the right way06:15 – How technology has made launching a business easier than ever06:56 – The key considerations when starting a business with a partner08:25 – What to do when a business partnership falls apart09:00 – Why you shouldn’t give away too much of your business too soon11:50 – Alternatives to selling your business: What are your options?13:50 – How to navigate the conversation with your team about selling the business16:30 – What O'NO Legal can do for you

Welcome to this episode of The Chat, brought to you by Real Estate Today!Today, we’re sitting down with AREC speaker, former real estate business owner, and now highly sought-after coach, speaker, and mentor—Sherrie Storor.Join us as we dive into key insights on business growth, scaling your EBU, why profit matters more than GCI, and the game-changing training offered by Real Estate Nations.Here’s what’s coming up:00:50 – What does leadership look like in 2025?02:40 – Is everyone cut out to be a leader?04:15 – How can leaders better connect with their teams?05:30 – What does a strong EBU look like?06:30 – Strategies for growing your EBU10:25 – The right mindset for business owners and leaders13:00 – How to build a profitable team16:45 – Key questions to ask before stepping into business ownership18:45 – What is Mastermind?21:30 – What’s in store for Mastermind in 2025?Get ready for an insightful conversation packed with practical strategies you can apply right away. Let’s get into it!

New policy laws are in effect immediately. We sat down with O'NO legal Founder Kristen Porter to talk about the Australian policy updates and what they mean for agents.Video timeline: 00:30 - Policy & Legislation changes already in effect01:15 - Your new obligations - where to find the new updates01:40 - Your data - what you need to know if you have a VA03:45 - What you need to know about your tenancy applications 05:05 - What sales agents need to know when it comes to their marketing07:00 - What are the changes already in effect? 07:15 - THE FINES 08:30 - Consumers can now sue agents directly09:50 - New laws coming for email marketing11:47 -  New laws around SMS marketing15:00 - Blind pricing on the portals & how you can be fined16:05 - How agents are leaving themselves wide open