Reforged Marriage

Giff and Chad break down how trying to “correct” your wife’s behavior backfires—and what real leadership actually looks like. They unpack the difference between ultimatums and decisive action, why “holding her accountable” can be just ego in disguise, and how men reclaim respect by reclaiming their own point of origin.

Many married men approach sex with their wives the same way: politely asking… and quietly bracing for rejection. Giff and Chad explain why that dynamic quietly kills attraction—and what to do instead. They discuss the fear many husbands feel when initiating, the difference between negotiating sex and inspiring desire, and why confidence, dignity, and leadership transform a marriage far more than “asking nicely.”

Giff and Chad explore the complexities of arguments in marriage, using a clip from the movie 'The Breakup' as a case study.

Giff and Chad Collins kick off Reforged Marriage looking at “duty sex” vs. cultivating genuine desire. Drawing from years of coaching and Chad’s hard-won story, they explain why negotiated intimacy kills attraction—and how to rebuild your frame, purpose, and presence so your wife chooses you.