PODCAST · business
She Says It: Find Your Voice, Build Visibility, and Communicate Clearly as a Woman in Business
by Madeline Sargent | Brand Strategist and Strategic Communication Consultant
She Says It is a strategic communication podcast and creative community for women small business owners and entrepreneurs who want to find their voice, build visibility, and communicate clearly in business and in life. This show delivers practical guidance for women who are tired of being overlooked, struggling to articulate their message, or feeling invisible in their industry.It offers honest conversations around business communication, speaking with confidence, visibility strategies for women entrepreneurs, personal branding, messaging clarity, and what it actually takes to be understood.
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27
Find Your Voice Without Losing it to AI
In this episode, Madeline sits down with Jen Johnson, founder of Conscious Capital Collective, who left a career in US federal contracting, moved to Costa Rica, and built something completely different: a community rooted in collaboration over competition, purpose over profit, and conscious technology over blind adoption. Her quote, "What if we love the future, what if we get it right," was an unforgettable part of the conversation. The episode dives into what it actually means to use AI ethically (and if you can) as a woman in society. Jen also shares her Conscious Tech Immersion (a three day experience helping founders figure out not just which tools to use but where to draw the line).If you’re ready to find your own voice as a woman in society and build a brand rooted in who you actually are, Madeline works with women founders on brand strategy and messaging at madlycreative.co.
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26
Sunday Session: Running for Joy (Even When It's Difficult)
In this Sunday Session of She Says It, host Madeline shares a reflection from a 12K race she ran yesterday in Tacoma.What started as a strong run along the water quickly turned into a mental and physical challenge when she hit a steep hill that even experienced runners were walking.Determined to keep running, she pushed until her body asked for something different, and in that moment, she had to confront what it means to keep going, what it means to pause, and whether either of those things means quitting at all.This episode is for you if you need to learn how to stay present in hard moments. It’s also about training for a half marathon, listening to your body, and finding unexpected moments of joy in the middle of effort, discomfort, and doubt.Madeline is the founder of MadlyCreative, where she works with women in society building brands, stories, and creative direction rooted in clarity and voice. Learn more at madlycreative.co.
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25
Confidence, Ambition, and Taking Up Space as Woman in Society
What happens when you stop apologizing for being yourself?This week on She Says It, Madeline Sargent sits down with Taylor Brooke, founder of Taylor Brooke Media and host of The Taylor Taylor Taylor Show—for a conversation about confidence, ambition, creativity, and building a career on your own terms.Taylor shares her path into media, from accidentally landing a radio job to growing a podcast and community that has become a business. Together, Madeline and Taylor discuss what it means to embrace being “too much,” trusting your instincts, handling criticism, and to keep going even when success feels uncertain.This episode is for you if you've ever thought about female ambition or choosing a different path than what’s expected as a woman in society. They also dive into the latest reality TV obsession (Summer House). Listen to the Taylor Taylor Taylor Show now. Follow Taylor's Instagram.Use code SHESAYSIT for 10% off merch design projects at Joy Scout Studio.
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24
From SamzSweetz to Kvell Bakery: A Journey of Rebranding and Growth
Madeline Sargent welcomes longtime friend and client Samantha Simpson to She Says It for a conversation about rebranding, identity, and what it means when your work evolves beyond the name you started with.This episode is for women in society navigating creative growth, entrepreneurship, identity shifts, or the pressure to fit themselves into a clear category. It’s also for founders, creatives, and small business owners who feel their work has outgrown the version of themselves they first built when starting their brand. Samantha shares the story behind her Phoenix-based Jewish bakery, originally known as SamzSweetz, and the intentional rebrand process she worked through alongside Madeline that ultimately led to Kvell Bakery.Together, Madeline and Samantha discuss the emotional and strategic side of rebranding: clarifying a niche, aligning visuals and messaging, embracing cultural identity, and finding the confidence to build a brand that feels more honest and recognizable.Listeners will learn:how rebranding can become identity work, not just marketing workwhy clarity often comes after action, not before itthe importance of community when building a businesshow niching down can actually create more connectionwhat it means to evolve publicly as a creative entrepreneurwhy discomfort is often part of growthThey also explore discipline, asking for help, and the realities of building something slowly and intentionally. This episode is about more than a bakery rebrand. It’s about the moment your work starts asking you to become more yourself.Visit the Kvell Bakery Instagram.
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23
Sunday Session: Finding My Voice, Building Community
In this solo episode of She Says It, host Madeline Sargent turns the microphone on herself and answers the questions from her May creative challenge.Fresh off a run and inspired by the decision to simply press record, Madeline reflects on the story that shaped her voice, where she still plays small, what she wants to be known for, and what she’s no longer afraid to say out loud.Through honest reflections on confidence, creativity, visibility, community, and personal growth, she shares how starting a podcast six months ago changed her perspective and deepened her commitment to helping women in society share their stories.This episode explores:• What do you want to be known for?• What story shaped your voice?• Where are you playing small?• What message are you here to share?• How do you want people to feel when they experience your brand?• What are you no longer afraid to say?• What does saying it fully look like to you?Whether you’re building something new, finding your voice, or learning to take up more space, this conversation is an invitation to start before you’re ready and trust what happens next.Visit madlycreative.co to explore Madeline's services.
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22
Find Your Voice as a Multifaceted Creative
What do you do when you’re creative, multifaceted, and tired of trying to fit into one niche?In this episode of She Says It, Madeline Sargent sits down with storyteller Mo Houston for a conversation about creativity, communication, identity, and the pressure to define yourself online.This episode is for creatives, entrepreneurs, writers, and multi-passionate women in society navigating self-expression, branding, and modern life. The conversation explores: communicating what you do when you wear many hatscreative consistency without burnoutidentity and storytelling onlineintegrity in branding and using AIfear, discipline, and long-term creative workbuilding a life and body of work that feels alignedMo shares her grounding mantra: “All you have to do is the thing you said you were gonna do," along with insights on artistic identity, creative routines, and trusting your voice in a world that constantly asks people to simplify themselves.If you’ve ever struggled to articulate who you are or explain your work clearly, this episode will help you feel more confident embracing the full scope of your creativity.Connect with Mo Houston's podcast and Instagram to check out Mo's creative work and storytelling projects. Use code SHESAYSIT for 10% off merch design projects at Joy Scout Studio.To work with Madeline, visit madlycreative.co for more information.
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21
Find Your Voice Through Presence
Madeline, host of She Says It, sits down with Kate Ziuz to break down the real mechanics behind presence and why it has nothing to do with being the loudest person in the room. This episode is for the women in society: leaders, entrepreneurs, creatives, or speakers who know their expertise but struggle to communicate it with authority. You’ll walk away with specific body language adjustments you can apply immediately, tools to close the gap between how you see yourself and how others perceive you, and a presence strategy that works whether you’re on stage or guesting on a podcast. Kate Ziuz doesn’t just teach confidence — she teaches the body language that makes people take you seriously the moment you walk in. Her mission: help women leaders become impossible to overlook.Find out more about Kate and her work here. Visit Madlycreative.co to discover more about Madeline's services.
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20
Create Confidence as a High Achieving Woman: Reclaim Your Health
Ever feel like you have so much to do but struggle to get it all done because you are overwhelmed, tired, or fatigued? This episode is for women in society who want to reclaim their health and more forward with confidence. In this episode of She Says It, Madeline sits down with Dr. Alicia Newsome — 3x bestselling author, executive advisor, and recipient of the United States Presidential Lifetime Achievement Award. Alicia has spent 15+ years helping high-performing women build profitable, sustainable businesses without losing themselves in the process.Together they discuss how it's impossible to lead, communicate, or show up as the woman you’re called to be if you are stressed, exhausted, or running on empty. Your health is your greatest asset. This episode is for you if you’re a woman entrepreneur or leader who is done playing small, tired of being tired, and ready to scale on YOUR terms.Discover more about Dr. Alicia Newsome here. Work with Madeline on your messaging. Visit MadlyCreative.co.
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19
Women in Society: Turn Your Brand Into a Client Magnet
In this episode of She Says It, host Madeline and previous guest Emily Ruben collaborate on a workshop and explore what it takes to build a brand and website that doesn’t just look good — but actually converts.Together, they break down the powerful connection between strategic messaging, brand clarity, and intentional website design to help women founders create businesses that feel aligned, magnetic, and built for growth.Emily shares her expertise in brand and website strategy, while Madeline dives into the messaging, voice, and the positioning every founder needs to stand out in a crowded market.If you’ve built something you’re proud of but feel like your brand or website isn’t fully reflecting your brilliance, this episode is for you.Building a magnetic brand starts with saying it clearly.Madeline's services at MadlyCreative Co.Emily's services at Em Design.
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18
Find Your Voice Through Cycle Awareness
Madeline Sargent kicks off Season 2 of She Says It with Jenia Zimmerman from ATTA, an AI-powered women’s health app helping women better understand their cycles, hormones, nutrition, and wellness through personalized insights.This episode is for women in society interested in cycle syncing, hormone health, wellness innovation, and female entrepreneurship.Together, they explore how ATTA is reshaping women’s health, why personalized wellness matters, and how understanding your body can support confidence, productivity, and long-term wellbeing.Whether you’re focused on better health, deeper self-awareness, or women-led innovation, this conversation offers thoughtful, actionable takeaways, and ultimately helps women connect with their voice. Learn more about ATTAExplore Madeline’s services
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ABOUT THIS SHOW
She Says It is a strategic communication podcast and creative community for women small business owners and entrepreneurs who want to find their voice, build visibility, and communicate clearly in business and in life. This show delivers practical guidance for women who are tired of being overlooked, struggling to articulate their message, or feeling invisible in their industry.It offers honest conversations around business communication, speaking with confidence, visibility strategies for women entrepreneurs, personal branding, messaging clarity, and what it actually takes to be understood.
HOSTED BY
Madeline Sargent | Brand Strategist and Strategic Communication Consultant
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