Shop Talk

Navigating the Nuances of Paid Social Media is your essential audio guide through the shifting landscape of social media advertising. Doug Campbell and Senior Paid Social Manager October Newson step into strategies for engaging and converting audiences. Whether you're fine-tuning your brand's digital presence or seeking to harness the full potential of social ads, you’ll get practical, actionable marketing wisdom.

In this episode of Colling Media Shop Talk, Doug Campbell and Senior Page Search Manager Grant Warren delve into the nuances of offline conversion tracking, discussing the implications of third-party cookie deprecation and the strategic importance of leveraging first-party data for refined marketing campaigns. They explore practical steps for setting up effective tracking systems, the impact on campaign performance, and the competitive advantage it offers in a privacy-centric digital landscape.

In this episode of Colling Media 'Shop Talk', President Doug Campbell and Chief Digital Officer Jordan Schuster dive into the exciting world of OTT (Over-The-Top) and Connected Television. They explore the evolution of television advertising from traditional linear TV to the dynamic realm of streaming platforms like Hulu, Disney+, and Netflix. As a Marketing Director or CMO, you understand the importance of staying ahead of the curve. This episode is your gateway to data-driven insights and effective campaigns to drive ROI. Don't miss this opportunity to harness the full potential of modern television advertising. Tune in now and lead your brand to success in the digital marketing landscape.