Guide to OTT & CTV Advertising Strategies - Shop Talk

What this episode covers

In this episode of Colling Media 'Shop Talk', President Doug Campbell and Chief Digital Officer Jordan Schuster dive into the exciting world of OTT (Over-The-Top) and Connected Television. They explore the evolution of television advertising from traditional linear TV to the dynamic realm of streaming platforms like Hulu, Disney+, and Netflix. As a Marketing Director or CMO, you understand the importance of staying ahead of the curve. This episode is your gateway to data-driven insights and effective campaigns to drive ROI. Don't miss this opportunity to harness the full potential of modern television advertising. Tune in now and lead your brand to success in the digital marketing landscape.

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Frequently Asked Questions

How long is this episode of Shop Talk?

This episode is 10 minutes long.

When was this Shop Talk episode published?

This episode was published on October 12, 2023.

What is this episode about?

In this episode of Colling Media 'Shop Talk', President Doug Campbell and Chief Digital Officer Jordan Schuster dive into the exciting world of OTT (Over-The-Top) and Connected Television. They explore the evolution of television advertising from...

Can I download this Shop Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.