Soul Stirring Branding

When you’re investing your hard-earned money and time into any project for your business, you absolutely want to set it up for success. But what can you do as a client to ensure that your branding or website project is the very best it can be and that your designer or copywriter can understand what you’re looking for? In this episode, I cover four main elements to have in place before you hire someone to help you: Make sure you know who you are as a business - what you offer, who you offer it to, how you offer it uniquely, the problem you solve, and so on. Make sure you know your aesthetic and what “feels like you.” - what’s your personal style? As a personal brand, you’ll probably want this to come through so it captures your essence.Make sure you have the time to devote to the collaboration. Don’t assume because you’re outsourcing it won’t require any of your time. Make sure you have the budget saved up to hire the right person for the job, not just the cheapest. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

You might be wondering what length of sales page performs better. We’ve all seen the really long-form sales pages a lot of courses use for example. Is that what’s required? Or is it overwhelming for people and “death by scroll”? In this episode, I outline all the considerations you would need to make. Some of the key things to consider are: 1. What is your offer - is it low-cost or high-investment2. Who will be viewing your sales page? Will they be “Warm” or “Cold” leads? 3. How easy is your offer to understand?4. Are you comfortable optimising your sales page to ensure it loads fast even with a longer style page? 5. How urgently do people want a solution? We also discuss the different types of buyers and how to keep everyone happy: Buyer 1: Wants all the information to feel comfortable to make a purchase. Needs a lot of convincing and social proof. Wants to know exactly what they’re going to get in detail. Buyer 2: Doesn’t need a lot of convincing, is potentially a repeat customer of yours or a “warm lead” who knows you well, just needs to know the core info and is ready to buy. Wants the “Fast Track”. And we discuss how our own biases and information-digesting/buying styles can influence how we approach a sales page. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Whether it is photo shoots, client meetings, videos or photos that you're taking for social media or other marketing, speaking at events, networking events, basically where you are showing up as the face of your brand, should you be wearing colors that align to your sort of core colors that you put on your website, and into your graphic posts on social media and in your email newsletter?Hopefully, you are using your brand colors consistently in the graphics you’re creating in Canva, or on your website, right? That stuff should be obvious. But showing up as the face of our business, we are an extension of that brand presence. We are another ‘touchpoint’ with our brand. In an ideal world,  your clothing and your clothing style, should ideally align with your brand as a whole, because we want to tell a consistent story. But as I break down in the episode, if having to show up perfectly in the right colours (even if those clothes are in the wash) is a barrier to you being visible and creating content, then that’s not helping your business either! So finding some middle ground is good. In the episode, I discuss how you should consider at least some of your brand colours to be colours that suit you. So understanding what your season is can be helpful. Want a free tool to figure out your personal colour season? Check out this app I reference in the episode here.Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Personal branding as when you, as the founder, are the public face of the company. The brand is built around YOU - your stories, your lifestyle, your personality, your values.Business branding is not centred around one person’s, or the founder's values, beliefs, lifestyle, thought-leadership, style or personality. The brand is more so CONSTRUCTED to have a personality and style. You create a brand persona for the business and ask questions like “If your brand was a person, what would their personality be?” This will not necessarily reflect the founder at all. This is usually based on research for what will appeal to a certain target market or ideal customer. You get to decide how much of your story you want to share and it is nuanced. And it’s not the black-and-white choice of either:A) your brand and marketing are deeply personal, vulnerable and like a live stream of your personal life or B) you share nothing about yourself and make this a cold, faceless brand. You get to choose how much you weave in. I’m all for making brands feel deeply personal, even with larger teams that I do work with. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

In this episode, I’ll be covering some of the design, copy and technical mistakes many business owners are making right now, which could be impacting people’s willingness to read and engage with your website and your sales. There are many, many mistakes people make and the process is quite nuanced! It’s a science and an art. The overarching theme of what I talked about today is really understanding and bringing awareness to how you (and others) actually navigate a website. We know that not everyone is going to read your site word for word. People don’t actually read websites, they scan websites. Of course, we’d love it if they did, but it’s not the reality. We need to write copy and design with this in mind. Expect your reader to be lazy and definitely don’t do anything that makes it harder.I go into some of the ways we write and design that make it harder for people. Think: Colour Contrast IssuesText Boxes being too wideToo much centred textNo sectioning of your content No line/paragraph breaks in a section. No headlines and subheadings in your section Copy in a section being too large and overwhelming.I also go into some fundamental copy mistakes where business owners have the tendency to make their websites all about them and aren’t speaking to their reader. And how important our headlines are, but most business owners are making them weak. And how most business owners are writing very short, vague and generic website copy which doesn’t give people enough information. I also talk about the impact pop ups can have on user experience. Do you have a question about how to make your website better? Want me to take a peek? Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Today, we're going to be diving into everything lead magnets and how to set up a functioning lead magnet from start to finish. Now, this is a topic that I think quite a few of my clients are confused about, and they don't really understand the steps involved. I often have conversations with clients about what we actually have to do to bring it to life. So if they're a little bit confused, you might be too and I hope that this podcast episode today illuminates everything for you, so that you understand what is required. Setting up lead magnets can be confusing and overwhelming because there are so many steps and moving parts required. There are three key stages: 1. Create the lead magnet itself. 2. Inside your email marketing platform: set up the email list and welcome email delivering the freebie link. 3. Set up the landing page (on your website, or in your email marketing program), with the form fields for someone to opt-in. In the episode I break down the considerations for each phase and tell you what to consider from strategy to tech. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

In this episode, I talk about where you might be going wrong with your client testimonials and how to get really good testimonials instead. I take pride in my client testimonials being really good and I believe that didn’t happen by accident. If you jump onto the testimonials page of my website, you’ll be able to and see what I mean.If you’d like to grab a free copy of the exact questions I ask clients to get really good testimonials, you can nab that here! Here are the top 3 things I see clients and businesses doing wrong with their testimonials. They never bother to request them in the first place! I know, we wear so many hats and this can just fall off your radar. Don’t worry if this is you. You can start from today!They get a testimonial, but not a photo to pair with it. Around 50% of my clients do this before they start working with me! Seeing an actual face behind the testimonial builds trust, and relatability and draws the eye to the text. They ask clients to write their testimonials with no guidance. Most clients simply don’t know how to write a good testimonial and what will be the most help to us. What we want to do instead is to paint the picture of the before and after transformation! And we want them to get SPECIFIC, rather than giving us vague details. You may want to try either creating a fillable PDF form or a Google Form with a set of questions they can answer. You could also try jumping on Zoom with them and hitting record, asking them your questions and then transcribing the call to form your testimonial. Getting on Zoom takes more work on your end, but will likely produce a better result because you can ask follow-up questions. You’ll also learn so much about your clients' experiences that you can learn from! Once your testimonial is formed, you’ll want to clean it up, fix any spelling/grammar, and choose a “headline” for your testimonial, so we’re not just dumping a wall of text on the page with no styling. Remember: not everyone reads every word of your website, testimonials included. But they will likely read your testimonials headline at the very least, and hopefully, it draws them in enough to read the whole thing. Also don’t forget to ask clients to review you on Facebook, Google my Business, Yelp, LinkedIn or anything else that is important to your business. If you’re a product-based business, make sure that you get a great reviews app/plugin/program that will send your customers email reminders to review you. This is well worth the investment if there is a cost involved! Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises. Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out your next event, learn how go viral consistently. Some of those ones I’m mentioning were literally what was in my Facebook feed today that I noted down. Of course, big, flashy promises get noticed. I’m in a coaching program right now where they tell us we need to make our offer so damn good, someone would be stupid to say no. And I’m all for delivering an AMAZING offering to your clients. But I think a lot of people out there are taking that idea and just saying ANYTHING to make their offer sound good, but does it really deliver on it? Or are we over-hyping and over-promising here? And how do we approach this as heart-centred business owners who probably take more of a long-term sustainable results kind of approach rather than a quick-fix solution approach. I’ll be diving into my top tips for this in the episode! Action Item I mention in the episode: Map out those two questions: Number 1: What problem does my ideal client care the most about solving? Number 2: What problem do I care the most about solving? Are they the same? Are they different? Do your ideal clients care about the same things you care about?Ultimately, your intuition should be your best guide to find the best way to balance your personal beliefs and values about the work that you do while meeting someone where they are at with their particular level of awareness of the problem. If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Our visual branding or our visual brand identity, is, as the name literally says the VISUAL part of how we’re communicating who we are as a part. So what visuals make up our visual branding exactly. There are actually 5 key categoriesYour logo, colour palette, typography (fonts), graphic elements (illustrations, icons, textures, patterns) and photography style. The first place to start isn’t Pinterest. Most people start there, just scrolling down the endless rabbit hole for ideas. You can spend hours pinning ideas, but you’ve got to ask yourself if that is actually time well spent. Especially if you aren’t clear on what you’re trying to say with your visual branding. Before you jump onto Pinterest, the first thing you need to get is actually decide what you’re trying to communicate. What’s the message we’re sharing here? Because these visual elements we choose are more than just red being red, right? Or choosing between a circle or a square for no solid reason. EVERY SINGLE choice you make is actually saying something about your brand and by extension, if you’re creating a personal brand, YOU. So if every visual choice says something about you, what do you want to be saying? Key mistakes to avoid are: Not defining your visual branding at all, so you’re using random colours, fonts, graphics, stock photos etc. Chopping and changing your visual branding on a whim so your brand feels unrecognisable to your audience. Getting so stuck in your head with what everyone else thinks of your brand that you’re constantly second-guessing things. Not bothering to define your brand strategy and direction BEFORE you start your visualsContinuing to DIY your branding with no support or investing in learning how to do things properly if you’re not happy with what you’re producing and it’s affecting your confidence with marketing your business.To rate or review this podcast, please jump into your podcast player, scroll to the bottom and you should see a “Ratings & Reviews” section. I would be ever so grateful!  Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Is marketing to pain points unethical or is there a compassionate way that heart-centred business women can get behind? There’s been a lot of conversations popping up in my in the last few years or so about not using pain points in your marketing because it’s unethical. So I wanted to share my take as a mission-driven business owner here to bring so much love, support and inspiration into the world through my work (not sleazy marketing tactics and manipulation).Pain points are any struggles, fears, worries, concerns and so on that people have, and in a business sense we’re specifically looking at problems your business solves. This could be any type of pain - physical, mental, emotional or spiritual. I did a bit of Googling and here is how some people online are describing it, which included: “If you're exploiting someone's pain to gain a sale, that's unethical.” or “Pouring salt on the open wounds of your deepest pain.”So should we be leading with our ideal clients’ desires, dreams and goals only? Even if we know from psychology that humans are more motivated to move AWAY from pain points, than we are towards our goals. Or is there actually a caring, sensitive, tactful, compassionate way to go about it? I’ll be sharing my take in this episode! If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Writing your brand’s story is probably up there as one of those things many business owners dread. Why do so many people hate it? Maybe because it feels too personal so blocks can come up. Some people find it cringey to talk about themselves. Humans are wired to share information through stories. We’ve been doing it since the dawn of time. Telling a story can often cut through because it doesn’t feel like you’re selling anything. It makes people lean in. How to NOT approach it: Many people make the mistake of writing their story like a chronological history of their lives or some kind of resume. Your readers don’t really care about this stuff. Instead, you’ll want to sharing how we can relate to, understand and empathise with what your clients struggle with. By showing you have a  real, embodied experience of the struggle or pain you help your clients through it will show them you’re naturally going to have a deeper insight into the problem. You’re going to have more empathy because they’ve been there. You’re just going to be able to hold space for you in a different way. You also reduce the stigma (if applicable) around whatever the problem is and normalise the experience, which is incredibly validating for them. In the episode, I explain that you don’t need some kind of “rock-bottom” story where something dramatic happens to force or motivate you to transform. It’s also totally valid to have your story be a series of small experiences. Whatever form your story takes is ok. I also share how much you should share and whether or not you should stretch yourself to get vulnerable. If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

This is a question I asked a lot! Many people think they’re “not ready” to invest in their branding and hold off for too long. Others do the process too soon before they really have the right clarity to invest. Unfortunately, there is no clear-cut time when you’re just “ready”. In this episode, I break down some key considerations to make and give some examples of clients I’ve had in the past who haven’t been ready and what the consequence was.  I also explain that most new business owner’s definition of “branding” is usually logo and colours. However, there is another part of “branding” that I believe it is NEVER too early to start doing, and that is to clarify your message (what am I trying to say? Who am I trying to say it to? How is my message unique and different? Why do I believe in this work etc). I talk about the fact that our brands are living, breathing organisms that grow and evolve with us. So you might think - I’ll be ready to invest in my branding or my website once I reach year 2 of my business or year 4 of my business or whatever. Well, it’s not that cut and dry. Everyone is different. I work with people regularly who have been in business for decades and are doing a complete 180 pivot. So that’s important to recognise, it’s not based on how many years you’ve been in the business and once you reach a certain point you’ll “know” your brand. We need to factor in that things will keep evolving. So that might lead you to think: Is there even any point in investing in my branding if it’s just going to keep evolving? Well of course! Just because it will evolve over the many years you’re hopefully able to run your beautiful business doesn’t mean you should just not put any effort in. If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

What the heck is brand strategy and will it really help you?I get it, no one *really* wants to do strategy work. It’s not fun. It’s not sexy. And you also might find yourself thinking “What even is strategy?” It feels like this word people like to throw around, which sounds fancy and important, but do you actually need it or is it just a bunch of ‘busy’ work? I’ll be running through The key areas you’ll want to explore to create a brand strategyWhy putting together a strategy document is useless unless you actually plan to follow through on it; and#1 strategy I recommend to many clientsThank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Picking the right website platform for your business can be a confusing choic to navigate!  In this episode, I’m breaking it all down for you and exploring key differences between WordPress, Squarespace, and Shopify. As a seasoned website designer who is fairly platform agnostic and has worked with all three platforms for various clients, I can give you my honest opinion and share my experience. I delve into Shopify's robust features for eCommerce, WordPress's unparalleled design flexibility, and Squarespace's user-friendly interface. We discuss ownership dynamics, maintenance considerations, and cost comparisons to help listeners make informed decisions.Join me as we unravel the complexities of website platforms and find the perfect fit for your online presence!Ready to step into your boldness and share your gifts on a grander scale? Carts to Aligned & Embodied: My branding and website creation program is open now! Grab the early-bird pricing and save $200 USD until the 21st of February (US time)Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

How much does a rebrand and website redesign cost?I’m sure you’re wondering how much it actually costs to rebrand and redesign your website (or build everything from scratch). I typed into Google “how much does a rebrand cost” and the first results were:“You can expect your rebranding costs in the range of $75,000 to $150,000 to overhaul your company's brand.”“Costs can run from about $40,000 to low six figures.”​​For most small businesses, rebranding costs can be anywhere from $90000 to $180000 and take six to eight months to transform their brand.Urmm… say what? In today’s episode, I paint a more realistic picture of what a small business owner in the coaching, creative, therapy, consulting, courses or healing professions might expect overhauling their most important business assets. Just how much might you expect to pay for: Brand Messaging Visual Branding (logo, colours, fonts, graphics, photography)Website copywritingWebsite Design + Development  I break it down for you!And what if you can’t afford to hire a professional to create all those pieces? Let me share the BEST way to rebrand and redesign your website on a smaller business WITHOUT cutting corners and while learning fundamental business skills you’ll carry with you for a lifetime in the process!If you’d like to learn more about Aligned & Embodied and make sure you’re on the waitlist, check it out here: https://soulstirringbranding.com.au/aligned-and-embodied-course/If you would like to have a 15-minute chat to me about if Aligned & Embodied would be a good fit for you, book it in here: https://calendly.com/emma-8/15-minute-aligned-embodied-discovery-call?back=1&month=2024-02Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

In this episode, I talk about defining your brand’s message. Your message is like “What are you trying to say?”, What’s essential that someone knows about your business and what you believe in? Imagine you were sending a message in a bottle or you had 2 minutes in an elevator or something like that… what is at the heart of what you need to share to convey your brand’s distinct value and point of view? From my experience, this is the hardest thing for most business owners to do. Most of my clients and the kinds that aren’t short on what they want to share. One of my fabulous Aligned & Embodied Students talks about how when she meets someone she wants to immediately share everything she knows in 5 minutes! Which of course, can feel impossible when you have so much knowledge and wisdom inside you. So the problem is not usually a lack of substance to share. It’s the overwhelm of having too much inside you and not knowing what’s important and what’s not important to share right now and how to distill all the wonderful aspects of your business down to what people actually care about so that your message “reaches” your people? This is what I unpack in this episode. I’ll be sharing the three essential questions you need to be able to answer to formulate your messaging: What is the primary problem you solve that your ideal client really cares about the most?What is the key transformation you facilitate through your work, that your client cares about the most?And how do you solve this problem differently from others in your industry - what’s your point of difference? Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Welcome back! In today's episode, I'm diving into the intricacies of planning a photoshoot that aligns with your personal brand and story. I'll be sharing insights from my recent photoshoot and discussing the emotional challenges of being seen. As a personal brand, I think that having aligned authentic photos of ourselves that convey our essence and speak to our ideal clients is one of the most important parts of the branding process. I believe a little planning goes a long way to making a shoot a success instead of winging it on the day and I’m going to be walking you through how to plan yours properly so you’re more calm and confident. I’ll be discussing: Why authentic photos of YOU is so much more powerful than stock imageryWhy photoshoots are often the most emotionally challenging parts of the branding process and how to navigate the fear of being ‘seen’. What the common mistakes are that I often see business owners making with their photoshootsHow to choose the right photographer whose style matches yours.What to consider when it comes to locations, and how the backdrop of your photos impacts the overall colour palette of your website. What kind of props you might want to consider incorporating into your shootHow to decide what to wear and how many outfits you’ll needAnd how to put together a photoshoot plan so that you know exactly what scenes you need to create during your shoot. Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

In this episode, I address a common dilemma in branding: Should you base your brand style on your personal preferences or your ideal client's taste? I share insights from a client's question about aligning her brand with her personal style while considering her ideal client's preferences and my advice. This episode aims to provide clarity on navigating the complexities of branding decisions (Hello: Overwhelm!) while staying true to yourself and your business vision.In this episode, I’m sharing: — I begin by discussing the client's question about aligning her brand style with her personal taste while considering her ideal client's preferences. This sets the stage for a deeper exploration of the complexities involved in branding decisions. In this example, my client has a colourful, joyful aesthetic to your wardrobe, home and brand’s message, but wondered if that should be the direction we take things in because her audience don’t necessarily dress the same or identify as being as colourful as she is. — I delve into the idea of finding a balance between expressing your authentic style and considering your ideal client's tastes. For most of my clients, they’re lucky because their ideal client are a close reflection of who they are OR their ideal clients might not be exactly like them, but they aspire to be so, or just love being in their energy. — Ultimately, I believe authenticity is key with personal brands. Your brand should feel like an extension of yourself. This authenticity is what can set your brand apart and create a genuine connection with your audience.— I emphasize the importance of differentiation in branding. By following trends or industry norms too closely, you risk blending in with the competition. Embracing your unique style can help your brand stand out in a crowded market.— I encourage listeners to trust their intuition when making branding decisions. While it's essential to consider your ideal client's preferences, staying true to your own style and vision can lead to a more authentic and resonant brand.Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

In this episode of The Soul Stirring Branding Podcast, I delve into my proven method for uncovering the true essence of your brand. Over the years, I've seen many business owners struggle with their brand's identity, feeling like it's a tangled mess that doesn't truly represent who they are and what they offer. This episode is all about breaking down the process of uncovering your brand's essence, step by step, so you can create a brand that authentically reflects you and attracts your ideal clients.In this episode, I’m sharing: — Our brands evolve as we evolve in our businesses. What we started with may not align with who we are today, leading to a lack of cohesion and clarity.— Many business owners struggle to keep up with their brand's evolution, often leaving their branding unattended for years.— My method involves a deep dive into your business landscape, asking fundamental questions to uncover the heart and soul of your brand.— I break down the key segments of brand discovery, including the heart and soul of your business, your personality, your story, your uniqueness, your ideal client, your offerings, and your signature style.— I use a workbook, which I call the Heart and Soul Guidebook, with fundamental questions to act as a brain dump and a deep dive for business owners to articulate their brand's current state and desired direction.— Through the workbook, I look for holes, vague areas, and jargon to identify areas for deeper exploration and clarification.— Some clients find it easier to communicate verbally than in writing, so it’s important to work with your strengths when you’re trying to articulate your message. If it flows easier for you to speak to someone and record and transcribe the session, or simply do an audio recording of yourself which you transcribe, then do it! It’s so much harder to overthink things when you’re saying it outloud. —  The brand discovery process serves as the foundation for informing decisions about visual branding, logo, colors, fonts, and overall style.— Looking Ahead: I offer a glimpse into my program, Aligned and Embodied, launching in February 2024, which guides business owners through this process with support and accountability.Thank you for joining me on this journey of brand discovery. Your feedback is valuable, so please leave a rating or review, or reach out to me via DM or email to share your thoughts. Until next time, keep uncovering the soul of your brand.Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Episode 1 Show Notes Welcome to the very first episode of the Soul Stirring Branding Podcast! In this episode, I’m sharing: — My story from a childhood fascination with graphic design to my current mission of helping women express their essence through branding. — How I had been procrastinating creating this first episode for MONTHS. Maybe you can relate to the enormity of trying to explain or what you do and why it matters in a succinct, easy-to-understand way when your work is probably so deep and transformative and personal and from the heart.— What my definition of Soul Stirring Branding actually is and how we can achieve it with our businesses. — Why many women can face an identity crisis when trying to clarify their personal brand and how to get out of the overwhelm of it all. — My process of taking a 360-degree view of all the areas of a business so we can find the golden thread that runs through everything you do. — Why branding is not a static exercise done once, but something we should be continually reviewing and checking in on ourselves to see if things are in alignment. — Why being yourself is your best differentiating strategy, not following trends. — The power of our branding to create emotional connections with our ideal clients, without us actually having to be in the room. Here’s a snippet: So what is soul stirring branding?It's all about stirring up something in your ideal client evoking emotions and making people feel something. But I've also always felt like it's about stirring something up in ourselves to as business owners, you know, stoking the flames about inner fire, reminding us of our brilliance anchoring down into our deep why? So the purpose of all this soul stirring branding work is really to create a deeper bond with our ideal clients. And I think it goes without saying that when we can connect with our ideal clients on a deeper level, it makes us more memorable, trustworthy and magnetic. And actually we know from neuroscience that most people actually buy with the unconscious mind and emotions, not necessarily through logic, facts, figures and reasoning. So how do we actually achieve soul stirring branding? Well, at its core, it's about being more human, as a personal brand, you have that advantage. You know, you're not a faceless corporate entity, you're a person, and people want to buy from people who are like them or what they aspire to be. But you know, to be honest, I think it's really sad that so many women are hiding who they are. Because when you sort of break it all down, you know, we are afraid of being seen and heard. –I look forward to supporting you to really get to know your brand over the coming episodes. If you have any questions you'd like to ask on an episode or you want to give me some feedback, I would love to hear from you. Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.

Welcome to the Soul Stirring Branding Podcast where you’ll learn how to create a rich and juicy brand and website people can’t stop devouring. After working with hundreds of women to create powerful personal brands, I know one thing for certain:connecting with your ideal clients actually starts with connecting to yourself first. So we’re going there with an inside out approach to branding that will challenge you to peel back the layers of who you think you "should" be, so your authentic essence can emerge.I’m your host, Emma Brownson, strategist, designer, coach and founder of the Aligned & Embodied branding program.Listen in each Tuesday as we go on a self-discovery journey to unravel and shake loose the soul stirring branding that’s been fluttering around in your heart, waiting for its time to emerge. You can learn more about me at soulstirringbranding.com or following me on Instagram at soulstirringbranding. I’d love to connect and can’t wait for you to hear the first episode of the podcast!Feel free to DM me @soulstirringbranding on Instagram or jump onto soulstirringbranding.com for more info.