StirredUp

Joann Fabrics is closing its doors but Hobby Lobby just keeps growing. New stores, bigger profits, a billionaire family quietly getting richer.  Hobby Lobby is a story about private ownership, religious exemptions, a workforce that keeps showing up, and a customer base that treats Sunday closures like a sign from God. This week on Stirred Up, we're pulling back the curtain on one of America's most quietly powerful retail empires.

This week, Jessica and Heather are going full banana on the most chaotic, joyful, and surprisingly genius sports business model in America.  We're breaking down how a broke couple from North Carolina bought a failing baseball team for $1.8 million, eliminated every single thing that makes sports annoying, and accidentally built a $500 million entertainment empire — with a waitlist longer than the population of Connecticut. No bunting. No fees. No boring. Just pure, unhinged Fans First energy. You're going to want a ticket. You're probably not going to get one. Listen anyway.

$10,000 and a Prayer. outh travel sports is a $40 billion industry built on one thing: parental hope. Families are spending $3,000, $5,000, even $10,000 a year... going into debt...  skipping vacations... working extra jobs...  all chasing a dream. Meanwhile, private equity firms are buying up the tournaments, the facilities, the uniforms, and the software. Every dollar your family spends has a destination. We followed the money. Youth travel sports costs have jumped 46% in five years. Nearly 20% of families go into debt to keep their kids on the field. And while you're booking hotels for another tournament weekend, KKR just paid $4.75 billion for the company that makes the uniforms.

Heather and Jessica chat in the studio to update on just about everything...  - Job Applications - Crashing Out - Women's Health - Olympic Hockey And what else? 

Have corporations tossed their ESG - sustainability goals out with the trash? Or are they just too scared to talk about it? 🌍🔥 In this episode of StirredUp, we’re challenging... I sustainability dead?  While the world warms up, the corporate suits are cooling down and quietly scrubbing ESG goals from their websites and deleting goals that hold these highly influential companies to being good while doing good.  🎥 Inside This Episode: Does Sustainability Matter? Why a single degree of global warming isn't just "nicer weather," it’s the trigger for simultaneous floods, droughts, and hurricanes that are already breaking our infrastructure. The Rise of Greenhushing: We name names. From Coca-Cola to Walmart and BlackRock, corporations are playing a dangerous game of "Greenhushing"—dropping their ESG (Environmental, Social, and Governance) targets to avoid political crosshairs. The Political Backlash: How the recent surge in anti-ESG legislation and Republican-led pressure is forcing CEOs to choose between their climate promises and their stock prices. EPA Under the Knife: With massive proposed budget cuts (some as high as 50% for 2026), the federal "backstop" for pollution is crumbling. Toxic Legacies in St. Louis, MI: We take you to our own backyard. The Velsicol Superfund site in Michigan has been a toxic "cautionary tale" for 50 years. With years of cleanup still required, what happens when the funding dries up? Can a community ever be "safe" if the government stops looking?

The average American household now manages over six entertainment subscriptions alone—but the "leaks" don't stop at Netflix. We are now "renting" our office software, our car’s performance, and even our home security.  In this episode, we pull back the curtain on the $250 billion subscription economy. We explore why brands are desperate to turn every product into a monthly fee, how new "Click-to-Cancel" laws are fighting back, and what happens to your digital legacy when you stop paying the rent.

The house used to be a destination. Now, it’s an app on your home screen. 📱🎲 Today we pull back the curtain on the multi-billion dollar rise of the online gambling industry. It’s not just about luck anymore; it’s about high-level data science, psychological engineering, and a business model designed to keep you clicking.   But how did we get here? And who is it affecting the most?    Since the 2018 Supreme Court ruling, the landscape of American gambling has undergone a radical—and dangerous—transformation. What used to require a trip to a neon-lit casino floor now happens silently on sofas, in office cubicles, and in college dorms. This episode explores the "perfect storm" that has turned mobile betting into a public health crisis, examining the wreckage of a multibillion-dollar industry built on the science of addiction.   Support the Show by Shopping with our Sponsors:    Meet the World’s First Hair Deodorizer. We’ve all been there—your hair looks great, but it smells like the airport, the kitchen, or the campfire. Dry shampoo can hide the oil, but it can’t erase the scent. Introducing FreshSet, the first-ever hair deodorizer engineered to neutralize odors at the molecular level. Whether you need to: Erase the "Travel": Step off a 6-hour flight and into a boardroom feeling (and smelling) like you just stepped out of the shower. Kill the "Kitchen": Love the garlic shrimp, but don't want to wear it to the dinner party? One spray clears the air. Reset the "Great Outdoors": Shake off the scent of the Michigan woods before your night out on the town. Don’t just mask it. Neutralize it. StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift.  Visit www.freshsethair.com use code STIRREDUPPOD at checkout.    Other Sponsors  Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. –  Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83    The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. – Grab 15% off your order with our link: http://comfrt.com/stirreduppod    Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. – Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

The game is over, the confetti has settled, and the CFOs are finally waking up from their cold sweats. For Super Bowl LX, the price of a 30-second spot hit a record-breaking $8 million to $10 million. That breaks down to roughly $266k per second. Yeah.  We break down the "all-in" cost of a Super Bowl spot—which often tops $20 million once you add in A-list celebrity fees and $5 million production budgets. We discuss how brand maximize that crazy expensive price tag and which brands extract the most value.  Support the Show by Shopping with our Sponsors:  Meet the World’s First Hair Deodorizer. We’ve all been there—your hair looks great, but it smells like the airport, the kitchen, or the campfire. Dry shampoo can hide the oil, but it can’t erase the scent. Introducing FreshSet, the first-ever hair deodorizer engineered to neutralize odors at the molecular level. Whether you need to: Erase the "Travel": Step off a 6-hour flight and into a boardroom feeling (and smelling) like you just stepped out of the shower. Kill the "Kitchen": Love the garlic shrimp, but don't want to wear it to the dinner party? One spray clears the air. Reset the "Great Outdoors": Shake off the scent of the Michigan woods before your night out on the town. Don’t just mask it. Neutralize it. StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift.  Visit www.freshsethair.com use code STIRREDUPPOD at checkout.  Other Sponsors  Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. –  Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83  The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. – Grab 15% off your order with our link: http://comfrt.com/stirreduppod  Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. – Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

It's fair that America's health culture is more complex that what one single gym can represent, but the gym that represents America, the number one gym in the country, is Planet Fitness.  With nearly 3,000 locations and over 20 million members, Planet Fitness isn't just a gym it’s the primary source of how many Americans experience exercise.  But is their "Judgment Free" philosophy truly about inclusion, or is it a calculated marketing strategy designed to keep the masses paying for a service they rarely use? In this episode, we peel back the purple curtain to explore: Planet Fitness publicly claims their members visit 6 to 7 times a month and at a bill of about $10/ month, even if unused, it's not going to break the bank.  Their competitor is not the glitzy gym down the street or even the couch, it's the person unwilling to just walk in the door. That's why Planet Fitness claims they serve controversial choices like pizza and bagels - to be approachable to those who find comfort in that invitation.  Planet Fitness' use of these "low-stakes fitness" to eliminate "gymtimidation" works. It has built them a $6 billion empire. Is Planet Fitness the hero that made fitness accessible to the 80% of Americans who hate the gym? Or is it a brilliant subscription trap that thrives on our best intentions and our most frequent absences? Support the Show by Shopping with our Sponsors:  Meet the World’s First Hair Deodorizer. We’ve all been there—your hair looks great, but it smells like the airport, the kitchen, or the campfire. Dry shampoo can hide the oil, but it can’t erase the scent. Introducing FreshSet, the first-ever hair deodorizer engineered to neutralize odors at the molecular level. Whether you need to: Erase the "Travel": Step off a 6-hour flight and into a boardroom feeling (and smelling) like you just stepped out of the shower. Kill the "Kitchen": Love the garlic shrimp, but don't want to wear it to the dinner party? One spray clears the air. Reset the "Great Outdoors": Shake off the scent of the Michigan woods before your night out on the town. Don’t just mask it. Neutralize it. StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift.  Visit www.freshsethair.com use code STIRREDUPPOD at checkout.  Other Sponsors  Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. –  Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83  The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. – Grab 15% off your order with our link: http://comfrt.com/stirreduppod  Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. – Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount  

Turn on any news station or scroll through social media, and you’ll hear the same warning: Foreign adversaries, specifically China, are quietly buying up the heart of America—our farmland. The story goes that they are snatching up the soil to control our food supply and compromise our national security. But is that actually what’s happening? In this episode, we follow the paper trail to find a different reality. While the headlines scream about China, the data shows they own less than 1% of foreign-held land. The real "landlords" of the American countryside? Our closest allies. We dive into why countries like Canada and the Netherlands are pouring billions into American timber and renewable energy. But watch out. While we were looking at the cornfields, we missed what was happening on our own streets. Last year, a staggering 1/3 of all single-family homes sold didn't go to families—they went to investors. Institutional Investors from Wall Street are playing a different game than your local "mom-and-pop" landlord and they are cornering the "starter home" market, effectively deleting the first rung of the property ladder for an entire generation. The Big Question: Are we witnessing the birth of a Lease-Only Society? As homeownership rates for young families stall, we ask the hard questions: Is the American Dream being "pivoted" into a subscription service? Does this new model provide "professional management," or is it a massive wealth extraction from local communities to global shareholders? Join us as we pull back the curtain on the new owners of America. It’s not a conspiracy, it’s just business. But that doesn’t mean it’s good for you.   Support the Show by Shopping with our Sponsors:  Meet the World’s First Hair Deodorizer. We’ve all been there—your hair looks great, but it smells like the airport, the kitchen, or the campfire. Dry shampoo can hide the oil, but it can’t erase the scent. Introducing FreshSet, the first-ever hair deodorizer engineered to neutralize odors at the molecular level. Whether you need to: Erase the "Travel": Step off a 6-hour flight and into a boardroom feeling (and smelling) like you just stepped out of the shower. Kill the "Kitchen": Love the garlic shrimp, but don't want to wear it to the dinner party? One spray clears the air. Reset the "Great Outdoors": Shake off the scent of the Michigan woods before your night out on the town. Don’t just mask it. Neutralize it. StirredUp listeners can try it before anyone else. The first 50 listeners who use STIRREDUPPOD at checkout get free shipping and a free gift.  Visit www.freshsethair.com use code STIRREDUPPOD at checkout.    Other Sponsors  Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. –  Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83    The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. – Grab 15% off your order with our link: http://comfrt.com/stirreduppod    Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. – Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

We had a few too many laughs to have a proper send off so we dropped into the studio for some last-of-the-season laughs and to spill some tea from the thanksgiving parties we both hosted. See you Feb 6 for SEASON 3 and stay tuned for some LIVE drop in visits until then.

We're taking a break in December and will be back early next year. 

It’s the Season 2 sendoff and Jess & Heath are fully unhinged (in the best way). From Trump and Epstein to kids, families, and the little things that keep us sane—this episode is part gossip, part therapy, and part “clink if you’re tired.” Kick back, pour something strong, and join the chaos.

The global scam economy is now a trillion-dollar industry—spanning call-center crime rings, AI-powered fraud, romance scams, crypto schemes, money-mule networks, and full-blown international operations that law enforcement can’t keep up with. In this episode of Stirred Up, Jessica & Heather break down how scams became one of the world’s most profitable industries, why it’s nearly impossible to regulate. Support the Show by Shopping with our Sponsors:  💼 Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. 👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83  🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. ✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod 🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. 💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

In this episode, we dive into the booming spiritual medium industry. We break down the reading to the revenue. We delve into celebrity stars like Theresa Caputo right before we go to see her show live. Grab a drink as we explore the psychology, the business, and the billion-dollar question behind talking to the dead.   Support the Show by Shopping with our Sponsors: 💼 Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. 👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83   🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. ✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod   🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. 💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching and mention this podcast for a special discount

GLP-1 drugs were designed to help facility the production of insulin for those with Type II diabetes. When drug makers, prescribers, and patients themselves realized it also contributed to weight loss, there was no keeping a lid on this secret forever. Now, those who take the shot off-label are swearing they fix everything: perimenopause misery, joint pain, inflammation, food noise, metabolic chaos... It's basically a miracle shot in a pen. But here’s the wild part: GLP-1 is something our bodies already make. So how is a hormone we naturally produce suddenly solving problems across the entire human body? Are we unlocking a metabolic cheat code… or are we misunderstanding what’s really going on under the hood? In this episode, we dig into the science, the hype, the biology, and the billion-dollar glow-up of the molecule everyone’s calling a miracle. Ozempic. Tirzepatide. Zepbound. Wegovy. Let's talk all of them.   Support the Show by Shopping with our Sponsors:  💼 Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. 👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83    🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. ✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod   🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. 💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

Everyone’s talking about AI... and this week we are talking about the war happening underneath it: the battle between America’s need to win the AI revolution and the massive strain it’s about to put on our power grid, our water systems, and our wallets. Here’s the truth: We cannot afford for AI to fail. Not financially, not strategically, not globally. Our economy, our 401(k)s, national security and the stock market itself are now tied to a small group of companies betting everything on AI. If the AI bubble pops, it won’t just hit Silicon Valley, it hits every single American with a retirement account. But here’s the part tech is burying: The AI boom is powered by unbelievable amounts of electricity and water, and the bill for that massive resource drain is being pushed onto consumers. Energy prices rise. Water usage spikes. Utilities expand grid infrastructure to serve data centers… then hand us the tab. So we’re stuck in a paradox: We need AI to succeed — and we can’t afford the way it’s succeeding. This episode uncovers the hidden link between the AI arms race and the resource crisis beneath it.   We break down: ⚡ How much power AI actually consumes 💧 Why data centers need entire towns’ worth of water 📈 Why the stock market depends on AI’s success 💸 How the costs are landing on everyday consumers 🔥 And why tech is locked in a “winner-take-all” sprint with no real plan for sustainability If you’ve ever wondered whether the AI revolution is powering our future or draining it… this is the episode you need.

This week, we pull back the curtain on the complex and often controversial funding mechanisms behind our nation's jails. We investigate: Public Jails: How are they funded by your local taxes? What role do county budgets and state allocations play? Private Jails: Who are the major corporations involved, and how do their contracts and per-diem rates affect taxpayers and policy? Is 'for-profit' incarceration a fair model? The True Cost: Beyond housing and feeding inmates, we explore the hidden costs of medical care, mental health services, and staff wages in both systems.

Public schools don’t just run themselves. They require major funding. They run on heart, hustle, and a whole lot of community creativity. In this episode, Jessica and Heather follow the money behind America’s classrooms. We break down funding from property taxes, federal funds, and bond votes. We unpack how school funding really works, who decides what gets funded, and why investing in education is the smartest bet a community can make.     Support the Show by Shopping with our Sponsors:  💼 Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. 👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83    🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. ✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod   🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. 💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

If you BEGGED your parents for a Tamagotchi then you probably have at least one Labubu. Remember when government agencies banned Furbi in the building because they feared AI-style espionage? In this episode, we unpack the rise, fall, and rebrand of cute capitalism — from Beanie Babies and Polly Pocket to Squishmallows and Pop Mart’s Labubu craze. We’re talking nostalgia as currency, the psychology behind collecting, and how brands keep cashing in on our need to feel something fuzzy (literally). Grab your emotional support toy — this one hits home and the wallet.     Support the Show by Shopping with our Sponsors:  💼 Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. 👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83    🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. ✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod   🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. 💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at lisatarkington.com/coaching  and mention this podcast for a special discount

Sex work sparks strong opinions—and in this episode, we dive into both sides of the debate. On one hand, legalization creates safety, autonomy, and opportunity—Alice Little is a prime example, building a 7-figure business in a regulated environment. On the other hand, the illegal sex trade exposes a darker reality: exploitation, danger, and a world far removed from empowerment. So how do we reconcile these two truths? Can we champion the women thriving in legalized systems while acknowledging the harm of underground markets? We wrestle with our own mixed feelings, challenge each other’s viewpoints, and spark a conversation that doesn’t have easy answers. 👉 Tune in for a thought-provoking, unfiltered discussion that will leave you questioning where you stand. Support the Show by Shopping with our Sponsors: 💼 Get 10% Off Google Workspace + Gemini AI Work smarter, not harder. With Google Workspace you’ll have Gmail, Drive, Docs, Calendar—and now premium AI features with Gemini included. 👉 Use our link to get 10% off your first year: https://referworkspace.app.goo.gl/oL83 🔥 The best hoodies and loungewear, hands down. Once you try Comfrt.com, you’ll literally never want to wear anything else. ✨ Grab 15% off your order with our link: http://comfrt.com/stirreduppod 🌟 Ready to step into the leader you’re meant to be? Whether you’re moving into a bigger role, shifting from execution to strategy, or just feeling stuck, coaching can change everything. 💼 Work with certified coach Lisa Tarkington, trusted by thousands of leaders. Book your free consultation today at http://lisatarkington.com/coaching  and mention this podcast for a special discount

She’s been called America’s most famous legal sex worker but Alice Little is much more than a headline. Since 2015, she’s worked inside Nevada’s brothel system, built a thriving online content business, and become one of the strongest advocates for sex worker rights in the U.S. In this Stirred Up interview, Alice opens up about: ✨ The hidden costs and challenges of working legally in Nevada ✨ Why success in the industry takes more than just showing up, it’s branding, marketing, and strategy ✨ The reality of safety inside legal brothels vs. illegal work ✨ How stigma affects banking, taxes, and everyday life ✨ Why Alice believes New Zealand’s decriminalization model could transform sex work in America From the economics of intimacy to the fight for legitimacy, this conversation is unfiltered, eye-opening, and deeply human.   🎧 Listen now and get stirred up. 🔔 Don’t forget to like, subscribe, and share to support conversations that matter. #StirredUpPodcast #AliceLittle #SexWorkIsWork #UnfilteredConversations

What’s the real business behind sex work, beauty standards, and appearance-driven careers? In this episode of Stirred Up, we dive into the economics of intimacy and image, from Nevada’s legal brothels to the rise of OnlyFans, and from the billion-dollar beauty industry to the hidden “appearance premium” in sports, media, and politics. We’ll explore: 💄The size of the U.S. sex work industry (legal vs. underground) 💄How platforms like OnlyFans changed modern sex work 💄The cost of maintaining female beauty standards (hair, skin, cosmetics) 💄Why women’s appearance drives income in professions from athletics to news media 💄The cultural history of sex work as “the world’s oldest profession” 💄This conversation is educational and analytical, focusing on history, economics, and culture. If you’re curious about how sex work, beauty, and branding intersect in the modern economy, this episode breaks down the numbers and the narratives.

For decades, women’s health has been treated like an afterthought — from research studies that excluded women entirely, to funding gaps that left conditions like endometriosis and menopause in the dark. In this episode, we dig into the systemic blind spots that keep half the population underserved in medicine. Why are women more likely to be misdiagnosed? Why do life-saving treatments take longer to reach them? And what would healthcare look like if women were finally the default? It’s time to stir up the conversation — because women’s health isn’t “niche.” It’s human health.

From packed arenas to prime-time TV slots, women’s sports are finally getting the spotlight—but what’s really driving the momentum, and who’s cashing in? In this episode, we dig into the dollars, data, and drama behind the surge in popularity for women’s athletics. From Caitlin Clark's record-breaking rise to the hidden economics of media deals, sponsorships, and streaming rights, we're asking: Is this a movement or a moment? And what will it take for parity in pay, coverage, and power to actually stick?

For centuries, women's economic contributions were hidden in plain sight. Starting at the textile mills of the Industrial Revolution, bridging to the quiet transformation of the American workplace. We discuss this through the lens of 4 distinct phases structured by Nobel Prize-winning economist Claudia Goldin in research describing what led women from economic dependence to independence, culminating in what she called the 'quiet revolution' of the late 20th century. But just as women seemed poised to claim full economic equality, many women are pulling back.. taking what is being referred to as a 'power pause.' The question isn't just about how far we've come, but where we're headed next. Are we entering a fifth phase of women's economic evolution, or are we stuck in a holding pattern? Join us as we discuss patterns that shaped women's economic destiny and explore what it will take to finally break through to true economic parity.

Listen to our reaction to the controversial new Dunkin Donuts ad.

Listen to hear an update about how Levi's Partnership with Beyonce drove crazy business growth and some updates with Good American's choice to go full court press retail. Then stay tuned for our FIRST EVER episode released last year. 

We're bringing back one of our most important episodes about the hidden costs of ultra-fast fashion! In this deep dive, we expose the real impact of Shein's business model on workers, the environment, and consumers. From questionable labor practices to environmental destruction, we break down why those $3 tops come with a much higher price tag than you think. ⚡ What we cover: Shein's controversial supply chain practices Environmental impact of ultra-fast fashion Worker conditions and fair wages The psychology behind addictive shopping apps Sustainable alternatives that won't break the bank Whether you're a conscious consumer or just curious about the fashion industry's dark side, this episode will change how you think about online shopping forever. #FastFashion #Shein #SustainableFashion #EthicalShopping #ConsumerAwareness

What happened with ex-CEO Mike Jeffries and the allegations? Is #abercrombieandfitch still a brand we can clink to? A quick 2-minute update to all your questions followed by a replay for those who are catching up. We'll return to BRAND NEW baller content after summer break!

What kind of rest stop has 120 gas pumps, sparkling restrooms, fresh brisket, and its own merch line? We explore how Buc-ee’s turned clean toilets and Texas-sized ambition into a cult following, a billion-dollar brand, and a roadside revolution. From beaver nuggets to business strategy, this episode unpacks the legend that is Buc-ee’s.

From yoga studio floors to Wall Street glory, Lululemon built a billion-dollar empire on stretchy pants and spiritual branding. But behind the curated calm lies a company shaped by controversy, culture clashes, and sheer audacity. In this episode, we peel back the layers of Lululemon’s rise. We explore the bold business moves, explosive backlash over see-through leggings, and the brand’s ongoing attempt to balance wellness ideals with global growth. We’ll unpack its founding ethos, leadership missteps, cult-like culture, and why leggings became a lightning rod in modern consumerism. Is Lululemon the brand exclusively for skinny yoga-girls as they seemed to be in the 2000's? Or have they evolved to fit everybody. We debate.

🌟 This week’s episode of Stirred Up dives deep into the fascinating story of the Adidas brothers—two trailblazers who, despite their rivalry, created some of the most iconic shoe brands in the world! 🥇👟 From humble beginnings to global giants, the tale of Adi and Rudi Dassler is a testament to how passion and competition can lead to innovation. Yet, at the heart of it all, they were simply trying to solve a straightforward problem: you can't wear dress shoes to play soccer! ⚽️✨ Join us as we explore how their divisions gave rise to Adidas and Puma, reshaping sportswear forever. Tune in to uncover the legacy of these brothers and celebrate the spirit of competition that drives us all! 🔥 #AdidasVsPuma #StirredUp #ShoeStory #SportswearRevolution

In an episode pulled from the vault and one of the first ever recorded shows, Jessica and Heather discuss the questionable ethics of the fast fashion brand, Brandy Melville. It’s the brand that defined an aesthetic—tiny tanks, big attitude, and a whole lot of controversy. In this episode, we dig into how Brandy Melville became the uniform of “cool girls” everywhere, and why that’s… complicated. From one-size-fits-all policies to leaked internal drama, we’re unpacking the pretty package with the not-so-pretty core. Is Brandy just a brand—or a blueprint for exclusion? Let’s talk about it.

From Doritos Locos Tacos to the mysterious disappearance (and resurrection) of the Mexican Pizza, Taco Bell isn’t just serving late-night cravings, it’s rewriting the fast-food playbook with every crunch, melt, and blast. In this episode, we unwrap the deliciously bizarre world of Taco Bell menu innovation. Who’s dreaming up these flavor Frankenfoods? Why do we love them? And how does a brand built on tacos become a pop culture icon? Join us as we dig into the culinary chaos behind your favorite fourth meal.

Tory Burch didn’t just build a fashion empire—she built a platform for impact. In this episode, we explore how the designer’s namesake brand integrates purpose into profit through the Tory Burch Foundation, empowering women entrepreneurs with access to capital, education, and community. From her signature tunics to her signature mission, we unpack how Burch redefined what it means to lead with both style and substance—proving that doing good isn’t just an add-on, it’s a business advantage.

This week, we dive into the meteoric rise of Skims, the shapewear and loungewear brand founded by Kim Kardashian. In just four years, Skims accomplished what it took Spanx two decades to build — reaching a multi-billion-dollar valuation and reshaping the intimate apparel industry along the way. We explore how Kim Kardashian turned personal necessity into global opportunity, the brand’s savvy use of scarcity marketing, inclusive sizing, and high-profile collaborations with brands like Nike and Fendi. This is more than a celebrity brand — it’s a masterclass in cultural timing, product-market fit, and strategic growth.

Dive into the delicious world of Crumbl Cookies, the bakery chain that’s taken America by storm with its iconic rotating menu and massive, sweet creations. In this episode, we’ll uncover the secret ingredients behind Crumbl’s rapid expansion from a single Utah location to over 1,000 stores nationwide. We’ll explore how social media buzz, a data-driven menu, and a cult-like customer following have turned Crumbl into more than just a cookie company—it’s a phenomenon. Whether you're a die-hard fan or just curious about the hype, join us for a behind-the-batter look at the business strategies baking up Crumbl’s sweet success.

In this episode, we dive into the gritty yet lucrative world of waste management. From curbside pickup to landfill operations and cutting-edge recycling technology, we’ll uncover how companies like Waste Management turn trash into billions. But with such immense profit, are these multi-billion dollar trash companies doing enough to establish truly sustainable practices? We’ll explore the economic forces driving the industry, the environmental challenges it faces, and whether innovations like renewable natural gas are making a real difference. Get ready to rethink how America handles waste — and question if the industry's green claims hold up.

Long before IKEA became the world’s top furniture brand—and one of the most unexpected restaurant chains—founder Ingvar Kamprad had a vision: make stylish, functional furniture affordable for everyone. In this episode, we explore how Kamprad’s unconventional thinking led to a revolution in home living. From his obsession with cost-cutting and efficiency to the now-iconic flat-pack design, IKEA turned shipping logistics into a competitive advantage and made DIY assembly part of the experience. We’ll also look at how IKEA stores became immersive destinations, blending inspiration, inventory, and Swedish meatballs into one unforgettable trip. This is the story of how clever design, relentless innovation, and scrappy problem-solving built a global empire—one hex key at a time.

From boozy brunches to bougie boutiques, we’re taking you on a flavorful, funky, and fabulous tour of Grand Rapids’ small biz scene. In this episode, explore cosmic vibes and tarot reading at The 12th House, and pick up handmade wellness with Fox Naturals Apothecary, laugh until we pee with Matt Mathews, and (almost) get into a bar fight at Stellas Lounge. We’ll toast to Morning Belle’s mimosa magic, wander through the artisan alley at Gemini Handmade, and uncover the artsy-lounge combo that is The Grey Rabbit. Plus: the chic slow fashion at Adored Boutique, the community vibes at Bridge Street Market, and the brunch dreams made real at Brunch House. Whether you're a local, a tourist, or just brunch-curious—this is your guide to the Grand Rapids grit, glam, and grassroots charm. 💫

Once criminalized, now commercialized—cannabis has become one of the fastest-growing industries in America. In this episode, we break down the complex business behind the bud. From the top-performing states like Michigan, California, and Illinois to surprising revenue stats that rival alcohol, we explore how recreational weed is reshaping state economies. But it’s not all green pastures—federal restrictions, banking hurdles, and interstate limitations still keep the industry in a chokehold. Tune in as we unpack the promise, the pitfalls, and the evolving market dynamics of legalized weed.

From humble beginnings in 1950s Quincy, Massachusetts, Dunkin’ Donuts was founded by William Rosenberg with a simple but powerful vision: serve quality coffee and donuts at a price everyone could afford, fast. Rosenberg’s original shop, Open Kettle, quickly evolved into Dunkin’ Donuts, built on the idea that people loved dunking their donuts into coffee—a pairing that would define the brand for decades. But fast forward to today, and donuts have taken a backseat. In this episode, we dig into how Dunkin’ pulled off one of the boldest brand reinventions in recent food and beverage history—dropping the “Donuts” to become just Dunkin’. We explore how the company redefined itself for a new generation, focusing on speed, convenience, and especially coffee. You'll hear how their iconic “America Runs on Dunkin’” campaign reshaped public perception, and how a bright palette of pink and orange, playful advertising, influencer partnerships, and digital innovation helped fuel their rise as a modern, beverage-led powerhouse. Whether you're a Dunkin cult follower, a marketing nerd, a coffee lover, or just someone who's ever grabbed a hot cup on a cold morning—this one’s for you.

Stanley didn’t just ride the viral wave—they engineered it. In this episode, we break down how the 110-year-old drinkware brand turned strategic partnerships into a modern marketing machine. From exclusive drops with Starbucks that sparked in-store chaos to influencer collabs that made tumblers the ultimate status symbol, Stanley mastered the art of turning partnerships into product and demand creation. We’ll explore the business logic behind their limited editions and how aligning with the right partners helped Stanley dominate TikTok feeds and retail shelves alike. Whether it was pastel colorways with Target or bold designs with content creators, every collab told a story—and sold out fast.

  In this episode, we delve into the storied legacy of Stanley, a brand founded in 1913 by William Stanley Jr., a wealthy and ivey-league-educated inventor. Stanley's pioneering spirit led to the creation of the all-steel vacuum bottle, setting a new standard for durability and becoming an indispensable companion for workers and adventurers alike.   We'll explore how Stanley's commitment to quality and innovation cemented its reputation, particularly through the introduction of their robust drinkware that became synonymous with reliability. These products not only stood the test of time but also fostered a loyal following among those who valued endurance and performance in their daily lives.   In recent years, Stanley embarked on a transformative journey by reintroducing the Quencher tumbler in 2020, strategically targeting a broader audience, including women, and harnessing the power of influencer marketing. This bold pivot resulted in a staggering 275% year-over-year increase in Quencher sales and propelled Stanley's annual revenue from $70 million in 2019 to an impressive $750 million in 2023.   Join us as we uncover the strategic decisions and cultural shifts that fueled this remarkable resurgence.

Bell’s Brewing is more than just a name—it’s a cornerstone of American craft beer. Founded in 1985 by Larry Bell in Kalamazoo, Michigan, what started as a humble homebrew supply shop evolved into one of the most influential breweries in the country. From the bold, hop-forward bite of Two Hearted Ale to the rich, complex flavors of Hopslam and the cult-followed Oberon, Bell’s has shaped the craft beer landscape for nearly four decades. But Bell’s has never been just about the beer. Deeply rooted in values of inclusivity and self-expression, the company has long fostered a culture where individuality is celebrated, making its taprooms and beer gardens a space for everyone to feel at home. That commitment, alongside their dedication to quality and innovation, solidified Bell’s as a leader in the craft brewing movement. Then, in 2021, everything changed. Bell’s Brewing was acquired by Australian beverage giant Lion, a move that stirred both excitement and controversy among loyal fans. Would the independent, community-driven spirit of Bell’s remain intact? Or was this the beginning of an inevitable shift in identity? As we raise a glass to the Bell’s we’ve always known, we’re left with one lingering question—can we still clink to the Bell’s of today?

Spring Break isn’t just a vacation—it’s a cultural phenomenon. Every year, millions of travelers flood airports, highways, and cruise terminals, chasing adventure, relaxation, and maybe even a little sunburn. Florida alone welcomes over 135 million visitors annually, many of whom make their pilgrimage during Spring Break. But as the demand for dream vacations soars, so do the costs—turning this once-budget-friendly tradition into a serious financial commitment. The price tag for Spring Break has hit new highs, with the average trip now costing over $8,000—double what it was just a few years ago. What’s driving this surge? Skyrocketing hotel rates, international experiences and all-in theme park experiences have all increased costs significantly. Inflation, travel demand, and the allure of social-media-worthy experiences are fueling a Spring Break price explosion—but that’s not stopping travelers from splurging. So, where is everyone going?   Four major travel categories dominate the Spring Break scene. **Theme park vacations** lead the pack at 40%, drawing thrill-seekers to Disney, Universal, and beyond. **Beach getaways** claim 36% of travelers, as sandy shores from Florida to Mexico become packed with sun-seekers. **Road trips** make up 26%, offering budget-conscious travelers the freedom to explore at their own pace. **Ocean cruises** attract 20% of Spring Breakers looking for an all-inclusive escape on the high seas. And for those taking their wanderlust overseas, destinations like Japan are seeing record-breaking American tourism.   With Spring Break budgets stretching further than ever, the big question is: how can travelers get the most bang for their buck? In this episode, we uncover which vacation types deliver the best value, how cruise lines and theme parks are capitalizing on high demand, and what savvy travelers can do to make their dream getaway a reality—without breaking the bank. Whether you're road-tripping, beach-hopping, or setting sail, we’ll help you navigate the costs, the trends, and the smartest ways to make this Spring Break one to remember.

In just two years, Hudson Leogrande turned Comfrt from an idea into TikTok’s fastest-growing apparel brand, dominating the platform with viral weighted hoodies, sweatpants, and blankets. But the secret to this $160M success story? Niche influencers. 🔹 It all started on Snapchat. Before launching Comfrt, Hudson struggled for years with a teeth-whitening business, wasting money on paid ads. But when he tapped into small, relatable influencers, everything changed. 🔹 He applied the same strategy to Comfrt. Instead of chasing celebrities, he built a network of 5,000+ micro-influencers who genuinely connected with their audiences. These creators earned commissions and helped skyrocket Comfrt’s visibility. 🔹 TikTok took it to the next level. By focusing on user-generated content (UGC) and raw, relatable marketing (just an iPhone and a ring light!), Comfrt exploded—ranking #1 in fashion on TikTok Shop and selling out drop after drop. 🚀 What made this strategy work? ✅ Leveraging niche influencers before they became expensive ✅ Prioritizing authenticity over traditional ads ✅ Creating an “always sold out” hype cycle to drive demand   📢 Is influencer-driven marketing the solution to every product? Let us know what you think in the comments!   🔔 Subscribe for more deep dives into viral brands!   #Comfrt #TikTokMarketing #InfluencerMarketing #EcommerceSuccess #StartupGrowth

Stirred Up is taking a week off. This is a great time to listen to some of the episodes you haven't listened to yet. Top episodes are:  Levi vs Good American Trader Joes Budweiser/ AB Buffalo Wild Wings Super Bowl & NFL See you next week!