Strategic Magic: The Business of Astrology

In this episode, Blu breaks down how to use astrology for your 90-day goal setting.Join the Email List

What does the astrology of 2026 have in store for you as a business owner?In this episode, Blu breaks down the top business trends that you can incorporate into your business, based on the astrology of 2026.WORK WITH BLU:Join the Email ListIN THIS EPISODE:00:00 Welcome to the episode1:15 - Trends in Traditional Astrology4:19 - Business Trend #19:18 - Business Trend #215:28 - Business Trend #317:54 - Business Trend #420:00 - Business Trend #522:26 - Final Thoughts on the Astrology of 2026MENTIONED IN THIS EPISODE:Crafting Offers with the 2nd HouseSolidifying Your Primary Content TypeCreating Content That Converts

What does the astrology of 2026 have in store for you as a business owner?In this episode, Blu dives into the major transits of 2026 and how you can use them to prepare your business for 2026.WORK WITH BLU:Join the Email ListIN THIS EPISODE:00:00 - Welcome to the episode00:30 - The Main Themes of 20267:08 - The Major Ingresses of 202613:49 - Eclipse Season 202617:39 - Retrogrades of 202620:51 - Final Thoughts on the Astrology of 2026

Not all of our decisions are meant to work out.But when it's time for a change, the current transits can be an excellent place to start.In this episode, Blu shares what's been going on in their business and how they're using the current transits to get unstuck and make changes.WORK WITH BLU:Join the Email ListMENTIONED IN THIS EPISODE:Surviving Mercury Retrograde as a Business Owner

When you want your business to stand out in the sea of competition, changing algorithms, and passing trends... but don't know where to start?It's a good sign that you need a Midheaven-based business strategy.In this episode, Blu breaks down how your business will be transformed by bringing a Midheaven-based business strategy into your work.Join the Email List

 If your offer works on paper but you still feel like something's missing... the key could be hiding in plain sight with your Midheaven.In this episode, Blu breaks down how your Midheaven can he lp you create a sustainable and successful offer suite. Join the Email ListMENTIONED IN THIS EPISODE:Your Business Foundations, According to AstrologyBuilding Your Career with Your Wealth HousesCreating Offers with the 2nd House

What do you do when it seems like your signature offer is no longer working?Instead of burning it to the ground and killing the momentum you've spent so much time building... listen to this episode of the Strategic Magic podcast to learn what decisions you need to make in order to make your signature offer feel aligned again.WORK WITH BLU:Join the Email List

Choosing a low-lift business model is a non-negotiable as an online service provider.And your Midheaven is the key to choosing one that aligns with your birth chart and life.Listen to this episode to learn what you need to have a successful and sustainable low-lift business model - and how your Midheaven is key to choosing it.WORK WITH BLUJoin the Email List

Bringing astrology into your business may be simple, but that doesn't mean it doesn't come with its challenges. You may be making these mistakes and not even realizing it. Listen to this episode as Blu breaks down the 3 most common mistakes online service providers make when it comes to bringing astrology into your business strategy - and what it takes to shift them.WORK WITH BLU:Join the Email ListMENTIONED IN THIS EPISODE:The Power of the Midheaven RulerBuilding Your Career with the Wealth HousesBusiness Stability with the 6th House

You have your offer. You know where you're marketing. And you are actually selling.But things still aren't working.You can still stand out from a sea of other online service providers doing the same thing as you - without changing your niche or burning your business down. And all you need is your Midheaven.Listen to this episode as Blu breaks it down.WORK WITH BLU: Join the Email List

When your business feels misaligned, there are easier ways to fix it than by burning your business down and starting from scratch.In this episode, Blu breaks down what misalignment truly is, how it can show up for you in your business, and what astrology placements are best to bring alignment back into your online business.Join the Email List

There comes a time when the things that helped you get started in business no longer work. And when that happens, you'll want to pivot completely or burn down your business entirely.Before you do either of those things, listen to this episode to learn why your business isn't working and what you need to do to turn it around.Join the Email List

When your business isn't going the way you want, how do you get it back on track?It may be time for a pivot.In this episode, you'll learn the four core steps to pivoting your business to get it back on track, no matter what time of year it is. Plus, you'll hear how Blu is making changes in their business.Join the Email List

In this episode, Blu breaks down the 3 pillars of the Midheaven-Based Business Design framework - exactly what you walk through inside Private Astrologer.Join the Email List

Is your business model working with your astrology... or against it?In this episode, you'll learn the 3 questions to consider how to best align your business to your Midheaven - without boxing yourself into a generic niche or career.Join the Email List Other Episodes You'll Love:Meet Your MidheavenThe Power of Your Midheaven RulerDefine Your Great Work with The 9th HouseBuilding Sustainably with The 10th House

If you’ve ever followed all the “right” business strategies and still ended up exhausted, uninspired, or disconnected from your work — this episode is for you.In this episode, Blu pulls back the curtain on why they stopped building my business the traditional way and what led me to pivot toward a more soul-aligned, astrology-informed approach. From burnout and cookie-cutter marketing advice to reconnecting with my Midheaven, they share the real story behind the Midheaven Method and how it reshaped everything: their offers, visibility strategy, and how they show up as a service provider.In this episode, Blu covers:The signs of burnout they couldn’t ignoreHow the Midheaven helped them to realign their businessWhat a “soft pivot” actually looks likeWhy your business strategy needs to match your energetic blueprintThis episode is your permission slip to stop forcing what doesn’t feel right — and start designing a business that actually fits you.Join the Email List

Venus Retrograde is upon us. But it doesn't have to be a scary time for your business.In fact, it could be the thing that you need to shake things up and begin to move forward.In this episode of the Strategic Magic podcast, you'll learn what Venus Retrograde is and how to use it to grow and scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:30 - What is Venus Retrograde03:14 - What Venus Represents14:32 - How to Use Venus Retrograde as a business owner🗣 MENTIONED IN THIS EPISODESurviving Mercury Retrograde as a Business OwnerSaturn Retrograde Business Survival GuideThe Astrology of Sustainable Business MarketingNon-Basic Branding with Your Midheaven🪐 WORK WITH BLUJoin the Email List

WTF are the astrology modalities?It's a bit of advanced astrology knowledge, but understanding the astrology modalities can help you connect the dots to bring astrology into your business strategy.In this episode of the Strategic Magic podcast, you'll learn what the three modalities are and how you can use them to establish leadership in your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:23 - What are Modalities01:51 - Why are Modalties Important03:23 - The Types of Modalities9:57 - How to use your Midheaven Modality as a Business Owner🗣 MENTIONED IN THIS EPISODESolidifying Your Primary Content TypeMeet Your MidheavenCareer Building with the Wealth Houses🪐 WORK WITH BLUJoin the Email List

Creating converting content is easier than you think.Even after you learn your Primary Content Type, it's important to learn how to make sure your content leads to conversions - whether that's social media followers, email subscribers, or paying clients in your offers.And astrology is here to make the process as simple as possible for you to follow.In this episode of the Strategic Magic podcast, you'll learn how to bring astrology into your content planning process to ensure your content not only gets seen, but drives conversions for your offers and services.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:37 - The importance of content planning02:01 - Planning your content09:23 - Timing your content with astrology🗣 MENTIONED IN THIS EPISODEHow to Find Your Primary Content TypeBusiness Stability with the 6th HouseThe Power of the Midheaven Ruler🪐 WORK WITH BLUJoin the Email List

Simplifying the content creation process starts here.Instead of stretching yourself thin, how about prioritizing your thought leadership into one type of content - your Primary Content Type.In this episode of the Strategic Magic podcast, you'll learn what the Primary Content Types are and how you can find yours.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:24 - Beyond Unsustainable Marketing02:14 - Finding Your Primary Content Type05:36 - The Astrology of Your Primary Content Type09:29 - The High Converting Content Process🗣 MENTIONED IN THIS EPISODEMarketing Your MessageMeet Your Midheaven🪐 WORK WITH BLUJoin the Email List

If selling your services feels like a necessary evil, then this is the episode for you.There's so much pressure to sell in a specific way - mostly in high-pressure launches - that it's easy to forget that selling is so much more than just about revenue.At its core, selling is really about conversion. Getting better at selling in your business comes down to understanding how you can create more conversion opportunities for every stage of your clients' decision-making process, and how your astrology chart can show you how to make your own selling strategy that converts every time.In this episode of the Strategic Magic podcast, you'll learn how to use astrology to make selling uncomplicated and fun.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:20 - What is selling08:35 - Astrology of Selling Your Service🗣 MENTIONED IN THIS EPISODEBuilding Sustainably with the 10th HouseThe Astrology of Sustainable Business Marketing🪐 WORK WITH BLUJoin the Email List

Marketing your business is about so much more than just having an account on every social media platform or going viral.Instead of chasing after the myth of consistency, you need a marketing strategy that is sustainable for you and your business.In this episode of the Strategic Magic podcast, I'll walk you through what goes into marketing your business with astrology.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:35 - What is Marketing05:58 - Creating a Sustainable Marketing Plan11:07 - The Astrology of Sustainable Marketing🗣 MENTIONED IN THIS EPISODEBusiness Stability with The 6th HouseYour New Sustainable Marketing Plan🪐 WORK WITH BLUJoin the Email List

Creating a Signature Offer is NOT an overnight process.Even if you've started your business by experimenting with multiple offers, focusing on a primary Signature Offer is how you establish your expertise and communicate your process of supporting clients.That's why offer development and refinement process are needed in order to create a Signature Offer that truly gets results.Thankfully, astrology makes the process MUCH easier to navigate than you think.Here's how you can use astrology to turn your existing offer into a Signature Offer.In this episode of the Strategic Magic podcast, you'll learn how to use astrology to turn your existing offer into a Signature Offer.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode1:09 - Why focus on offer development05:38 - Why offer development matters7:43 - The astrology of offer development13:22 - Offer development in action🗣 MENTIONED IN THIS EPISODECreating Offers with the 2nd HouseDefine Your Business Model with AstrologySaturn Retrograde Business Survival Guide🪐 WORK WITH BLUJoin the Email List

If you're not sure which business foundation to focus on, have it be your business model.In this episode of the Strategic Magic podcast, you'll learn why your business model is THE most important foundation of your business, and how you can use astrology to define or refine what it is.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode02:13 - What is a Business Model03:35 - Defining (or Refining) Your Business Model Using Astrology12:06 - Why Choosing the Right Business Model Matters🗣 MENTIONED IN THIS EPISODEBuilding Your Career with The Wealth Houses🪐 WORK WITH BLUJoin the Email List

No matter what niche you're in or what you're selling, every successful business has the same three business foundations. And when you learn how to tap into them from an astrological perspective, business becomes so much easier.In this episode of the Strategic Magic podcast, you'll learn what the three business foundations that every business owner needs to master. You'll also learn what astrological placement to focus on based on the business foundation that needs the most support, depending on your level of experience.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode04:24 - Business Foundation #111:42 - Business Foundation #216:28 - Business Foundation #3🗣 MENTIONED IN THIS EPISODECreating Offers with the 2nd HouseHow to Thrive During Saturn RetrogradeBusiness Stability with the 6th House🪐 WORK WITH BLUJoin the Email List

When it comes to creating sustainability for your business, there's no better astrology placement to look to than the 10th house.Most of the 10th House's fame comes from the assumption that this is where the Midheaven lies. But even if you don't have the Midheaven in your 10th house, it's still a powerful placement to work with in terms of understanding what's required to create a successful, sustainable online business.In this episode of the Strategic Magic podcast, you'll learn what the 10th house represents, how to understand the planetary energy here, and what it takes to build a sustainable business using your 10th house energy.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:22 - What is the 10th House 08:52 - Planetary Strength of the 10th House11:35 - Midheaven in the 10th House🗣 MENTIONED IN THIS EPISODEBuilding Your Career with the Wealth HousesCrafting Offers with the 2nd HouseBusiness Stability with the 6th HouseDefine Your Great Work with the 9th House🪐 WORK WITH BLUJoin the Email List

Retrogrades have a reputation of being terrifying for most people... and Saturn Retrograde is no different.Happening at least once a year, Saturn Retrogrades last a long time - which gives you plenty of opportunity to make use of the power of Saturnian energy to grow and scale your business.But how can you work with Saturn's energy to prepare your business to thrive during this time? That's exactly what this episode of the Strategic Magic podcast is here to help you with.Listen in to this episode to learn what Saturn Retrograde is, and how you can use its energy for your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:27 - Retrograde 10103:27 - Demystifying Saturn06:29 -What to Expect During Saturn Retrograde08:46 - Thriving During Saturn Retrograde🪐 WORK WITH BLUJoin the Email List

Do you know the Great Work of your career?If not, the 9th house can tell you what it is.When it comes to the 9th house in astrology, this is the house in your birth chart that helps you master what is required before you can really step in and live out the promises of your 10th House. In this episode of the Strategic Magic podcast, you'll learn what the Ninth House is and how to use it to grow and scale your business.OTHER EPISODES YOU'LL LOVECreating Offers with the 2nd HouseBusiness Stability with the 6th HouseWORK WITH BLUJoin the Email List

Mercury Retrograde - one of the most challenging transits.Even though it happens multiple times a year, many business owners fear Mercury Retrograde. But when you know how to use it, this can be a powerful time for you and your business.In this episode of the Strategic Magic podcast, you'll learn what Mercury Retrograde is and how you can use it to grow and scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:39 - What is Mercury Retrograde05:05 - How to Prepare for Mercury Retrograde06:57 - How to Use Mercury Retrograde to Your Advantage as a Business Owner🪐 WORK WITH BLUJoin the Email List

What does the sixth house in astrology for you as a business owner?All of us have all 12 houses within our birth chart. However, it's the sixth house in astrology that holds the key behind what we find valuable: our health, wellness and routines.Most business owners put their emphasis on creativity in freedom within their business. However, without the foundation of structure to support running your business on a day-to-day basis, your creativity can't be utilized to its fullest potential.So despite its unsexy reputation, the 6th House is an important part of your natal chart - especially when it comes to bringing astrology into your business strategy.In this episode of the Strategic Magic podcast, you'll learn what the sixth house represents in astrology and how to use it to grow and scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:34 - The Sixth House in Astrology11:52 - How to Use the Sixth House in Your Business🗣 MENTIONED IN THIS EPISODEBuilding Your Career with The Wealth HousesCrafting Offers with The 2nd House🪐 WORK WITH BLUJoin the Email List

What does the second house in astrology for you as a business owner?All of us have all 12 houses within our birth chart. However, it's the second house in astrology that holds the key behind what we find valuable: our finances, possessions, and values.And it is in this house that you can uncover some of your biggest strengths as a business owner, and how you can monetize your skills to create tangible offers that help your clients.In this episode of the Strategic Magic podcast, you'll learn what the second house represents in astrology and how to use it to grow and scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode02:26 - The Second House in Astrology09:58 - How to use the Second House17:39 - Bringing it all together🗣 MENTIONED IN THIS EPISODEBuilding Your Career with the Wealth HousesMeet Your MidheavenNon-Basic Midheaven BrandingThe Power of Your Midheaven Ruler🪐 WORK WITH BLUJoin the Email List

What is the Midheaven Ruler and how can you use it?Even though the Midheaven is my favorite placement, people severely underestimate how powerful the ruling planet of your Midheaven sign can be. And as a business owner learning how to use your chart to grow and scale your business, you can't afford to ignore how powerful this planet is for helping you define your niche, ground your authority, and help you stand out as THAT ONE in your industry.In this episode of the Strategic Magic podcast, you'll learn which planet rules your Midheaven sign and how to use it to grow and scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:47 - The most underrated placement in business astrology04:46 - Breaking down Midheaven Rulership07:13 - The power of the Midheaven Ruler🗣 MENTIONED IN THIS EPISODEThe Magic of the MidheavenCareer Building with The Wealth Houses🪐 WORK WITH BLUJoin the Email List

Learning how to use astrology for business may start with the Midheaven, but what comes after that?One of the most frequently asked questions is "What is the best career for me in astrology?"When it comes to figuring out what your best career is using astrology, the answers come from the Wealth Houses.The Wealth Houses are the 2nd House, the 6th House, and the 10th House in your natal chart. Alone, each house represents different aspects of your career. But when they come together, they can help you create a powerful career as a business owner built to last and that works with YOUR natural strengths.In this episode of the Strategic Magic podcast, you'll learn what the Wealth Houses are. Blu breaks down what each wealth house represents. Plus, you'll get insight on how to practically use them to grow or scale your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode01:07 - What are your Wealth Houses04:05 - The 2nd House09:31 - The 6th House11:53 - The 10th House15:50 - Bringing it all together🪐 WORK WITH BLUJoin the Email List

If you want to start using business astrology, the best place to start is your Midheaven.Even though I've been studying astrology since I was young, this is the placement that got me started as a business astrologer specifically. As the highest point in your birth chart, the Midheaven can show what your legacy is - what your public reputation is, and how you can use that to solidify your status as a thought leader and business owner in your niche.So here's what you need to know about it:In this episode of the Strategic Magic podcast, you'll learn what your Midheaven is. Blu breaks down the Midheaven sign, house, and ruling planet. Plus, you'll get some tips on how to use it to bring direction & purpose to your business.🎙 WHAT'S IN THE EPISODE00:00 - Welcome to the episode00:38 - The power of your Midheaven03:49 - What your Midheaven is09:23 - How to find your Midheaven11:39 - Breaking down the Midheaven20:17 - How to use your Midheaven🗣 MENTIONED IN THIS EPISODEUn-Basic Midheaven Branding🪐 WORK WITH BLUJoin the Email List

Astrology is more than just a fun hobby... it can be the secret weapon to grow and scale your business.And that's exactly where this podcast comes in.Welcome to Strategic Magic: a podcast to equip you with the tools and resources to bring astrology into your business strategy to empower you to understand your own astrological birth chart, decode the transits, and understand how the cosmos are working in your favor to bring you business success. I believe as a business astrologer, I'll be your guide to understanding and using astrology as a business tool. Each week, I'll bring you episodes showing you how to do just that, whether you're an astrologer newbie or seasoned hobbyist.

The Midheaven placement is one of the most important in your birth chart as a business owner.In this episode, listen in as Blu shares how to brand with your Midheaven - the un-basic way.Join the Email List

Successful business owners use astrology to make their business success easier and more inevitable. In this episode, Blu shares why that is.Join the Email List