The Algorithm Isn't Enough

Most content today looks good. But most of it gets ignored.In this episode of The Algorithm Isn’t Enough, Jade sits down with Kim Covert, a creative director, social strategist, and photographer, to break down what actually makes content work right now.From what stops the scroll to why so many brands feel invisible, this conversation gets into the gap between content that performs and content that actually builds a brand.They also unpack how AI is changing the content landscape, what feels “off” about overly polished posts, and why people are connecting more with individuals than brands.If you’re creating content but not seeing traction, this episode will shift how you think about visibility.Learn more about VoiceScale:👉 https://voicescale.co

There’s a lot of content that looks good.Very little of it actually converts.In this episode of The Algorithm Isn’t Enough, Jade sits down with Danielle Lowy, a marketing expert with 14+ years of experience and 100+ clients served to break down why so many brands are stuck creating content that doesn’t drive results.We get into the difference between visibility and conversion, why “posting more” isn’t a strategy, and how sales psychology actually shows up in content that performs.If you’ve ever felt like you’re doing everything right but not seeing the ROI, this conversation is for you.