PODCAST · business
The Deep Media Pulse
by Licensing Magazine/Animation Journal
Decoding Content and Brands EvolutionPowered By Licensing Magazine & Animation JournalGaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands and content fans and love to be updated on the latest trends and stories.The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content
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How Peyo Company Turned The Smurfs Into a Multi-Content Brand While Preserving Their Identity
In the second episode of our podcast, we invited Fabienne Gilles, Chief Commercial Officer and Member of the Board of Directors at the Peyo Company, to share with us the key elements of The Smurfs’ longlasting success. What are the next fronteers to explore? What are the non-negotiables that allow the IP to thrive? Listed to the episode to find out!
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From book to game: How to keep an IP successful with Mark Backler
In the first episode, we discuss with Mark Backler, founder of Sketchbook Games, about the importance of a strong IP in the book-to-game adaptation, drawing inspiration from the game he and his team developed, Lost Words: Beyond the Page.How can the success of a game be measured beyond mere sales? Is transmedia the new standard? Listen to our podcast to find out.
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Trailer Deep Media Pulse
Something new is coming. 🎙️The Deep Media Pulse — a video podcast by Licensing Magazine & Animation Journal, built for the people shaping brands, content and storytelling.Each episode: one C-level guest, one deep conversation, one major industry event as the backdrop.Season 1 kicked off in Bologna — right inside the Bologna Licensing Trade Fair/Kids at BCBF. What a stage to start. 🔥Episode 1 drops soon. Stay tuned. 👀
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ABOUT THIS SHOW
Decoding Content and Brands EvolutionPowered By Licensing Magazine & Animation JournalGaining a competitive edge now means understanding how content and brands evolve as single stories move across films, games, licensing programs, live experiences, and social media universes.The Deep Media Pulse is the podcast that connects the dots. It was born from a clear need: making sense of a complex, interconnected ecosystem. Audiovisual, gaming, licensing, publishing, digital, and experiential media now converge. The Deep Media Pulse is for professionals who understand that today’s powerful IPs and brands are not built on a single medium. They are built Transmedia. But this podcast is also for brands and content fans and love to be updated on the latest trends and stories.The Deep Media Pulse is produced by the editorial team behind Licensing Magazine and Animation Journal. Both are landmark references in the global content
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Licensing Magazine/Animation Journal
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