The Digital Transformist

PODCAST · business

The Digital Transformist

Welcome to The Digital Transformist, where we empower CEOs to lead their companies through digital transformation with confidence and clarity. If you’re a CEO of a midsize company between $100 million and $250 million in revenue or have those companies in your portfolio, and your goal is to create enterprise scale and exit, this podcast is your essential guide to leveraging technology for growth.Join us each week as we dive deep into the world of digital transformation, focusing on non-tech-enabled industries like manufacturing, construction, and distribution. We also extend our expertise to private equity and M&A firms, providing actionable strategies to drive digital excellence across investments, optimizing for both growth and exit.Whether you’re already on the path to digital success or facing obstacles in your journey, our interviews with CEOs provide valuable insights, practical advice, and inspiring stories.Discover how successful leaders are removing friction from their bus

  1. 16

    Brian Floriani: Building Bookoo Branded to Fight Illiteracy

    In this episode of The Digital Transformist, host Michael LaVista sits down with Brian Floriani, Founder & Steward of BUKU Branded and founder of Bernie's Book Bank. Brian shares his innovative approach to social entrepreneurship, combining branded products with literacy advocacy to create sustainable impact.Brian discusses how he founded Bernie's Book Bank in 2009 with the mission to ensure every child owns quality books, aiming to serve 20 million children by 2045. He explains the evolution from traditional philanthropy to social enterprise through BUKU Branded, a promotional products company that donates profits to literacy initiatives. This model taps into already-budgeted corporate spending while enhancing companies' social responsibility efforts.The conversation explores the critical importance of book ownership in childhood literacy development, the challenges of scaling social impact, and how businesses can differentiate themselves through mission-driven partnerships. Brian provides insights into the promotional products industry, the power of corporate social responsibility, and practical strategies for creating sustainable social enterprises.Whether you're an entrepreneur looking to build purpose-driven businesses, a corporate leader seeking meaningful community impact, or simply passionate about literacy and education, this episode offers valuable perspectives on creating positive change through innovative business models. To reach Brian please visit his website at www.BUKUBranded.com or visit Bernie's Book Bank at https://www.berniesbookbank.org/Get Mike's book "Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization" on Amazon: https://www.amazon.com/Superpowered-Leadership-Superpowers-Tech-driven-Organization-ebook/dp/B09D9XWWZSCaxy Interactive -- Showing organizations how to play offense with software and AI.https://[email protected]:00:00 Introduction and Guest Welcome02:15 Bernie's Book Bank Mission and Goals05:30 The Birth of BUKU Branded08:45 Why Promotional Products?11:20 Corporate Social Responsibility Strategy14:10 The Literacy Crisis and Its Impact16:45 Success Stories from the Field19:30 Book Selection and Cultural Relevance22:15 Target Market and Business Model24:50 From Bad Ideas to Good Business

  2. 15

    Les Hamilton: 5 Moves Every CPG Brand Must Make Today

    Are you a CPG brand struggling to scale without breaking the bank on senior talent? In this episode of The Digital Transformist, host Michael LaVista sits down with Les Hamilton, founder and CEO of CPG Integrated, to reveal the strategic moves CPG brands should make today to break through growth barriers. You'll discover why most growing brands get "sticker shock" when hiring senior executives and how fractional leadership across five key pillars (sales, marketing, supply chain, finance, and IT) can solve this problem. Les shares insider insights from his time as a Target buyer, revealing what makes emerging brands stand out and get picked up by major retailers. He also breaks down critical supply chain strategies that can make or break your business, especially in today's volatile market. Les Hamilton brings a unique triple perspective to CPG: retailer experience at Target, agency work at Emerson Group, and manufacturing leadership as Chief Revenue Officer at Highlands. His company CPG Integrated helps small to medium-sized health and beauty brands (typically $1-30M) access senior-level expertise without the full-time cost. Fresh insights from Expo West included, plus what trends are hot and what's already passé. Don't miss this tactical episode packed with actionable strategies for CPG growth. Like this episode? Subscribe to The Digital Transformist for more insights on playing offense with business strategy. Drop a comment below with your biggest CPG challenge - we read every one! Hosted by Michael LaVista, CEO of Caxy Interactive, helping companies figure out how to play offense with software. Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/Superpowered-Leadership-Superpowers-Tech-driven-Organization-ebook/dp/B09D9XWWZS Caxy Interactive -- Showing organizations how to play offense with software and AI.https://www.caxy.com | [email protected]

  3. 14

    Why "Just Show Up" Is the Best Digital Strategy in 2026

    Beth Trejo, founder and CEO of ChatterKick, joins Mike LaVista on The Digital Transformist to talk about why trust is the word of the year -- and what that means for your brand's digital presence. From the dangers of AI-generated content flooding social media to why picking up your phone and recording a 30-second video is still the most powerful move a CEO can make, Beth shares 14 years of hard-won social media strategy insights.Whether you're a B2B leader wondering if LinkedIn even matters, a brand trying to figure out AI content without destroying trust, or a CEO who's been avoiding social media entirely -- this episode is for you.Beth Trejo is the founder and CEO of ChatterKick, a social-first agency helping mid-market companies scale their social media programs. Find her on LinkedIn or at [email protected]:0:00 - The word of the year is trust0:36 - Intro0:49 - Meet Beth Trejo, CEO of ChatterKick1:30 - Why mid-market companies are 10 years behind on digital2:47 - Trust, brand, and why you HAVE to show up4:05 - The AI slop problem on social media5:15 - Why CEOs are afraid to post (and why they shouldn't be)6:55 - The easiest content hack: your phone + a news article7:55 - LinkedIn is not what you think it is anymore9:50 - Can small brands take a stand like Nike or Patagonia?11:30 - How LLMs and AI are changing SEO and social content13:15 - The biggest mistake: AI content without human review15:00 - Why you can't fully trust AI agents (yet)16:45 - Where to start if you're doing nothing today18:00 - Saves over likes: the metric that actually matters20:00 - One post that drove multiple six figures21:00 - Why you need senior people running social, not interns22:15 - Where to find Beth onlineSubscribe for more conversations about using software and AI to drive real business results.The Digital Transformist is a podcast produced by Caxy, a software and AI consulting company showing organizations how to play offense with software and AI.https://www.caxy.com

  4. 13

    Why Companies Always Think They Have Less Capacity Than They Really Have

    Most business owners are sitting on a shocking amount of hidden profit - and they don't even know it.Tim Van Mieghem, operational excellence expert and author of "Shocking Profit," joins Mike LaVista on The Digital Transformist to break down the three places every business is bleeding money: broken processes, undertrained sales teams, and Excel spreadsheets held together with duct tape.Whether you're planning an exit in 5 years or just want your business to run better (and be more fun), this episode delivers actionable insights you can apply this week.Get Tim's book "Shocking Profit" on Amazon or Barnes & Noble - https://www.amazon.com/Shocking-Profit-Companys-Transformation-Everything-ebook/dp/B0FXBQF1NW. Get Mike's book "Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization" on Amazon: https://www.amazon.com/Superpowered-Leadership-Superpowers-Tech-driven-Organization-ebook/dp/B09D9XWWZSCaxy Interactive -- Showing organizations how to play offense with software and AI.https://[email protected]:0:00 - Cold Open: "What it was was..."0:25 - Intro0:39 - Meet Tim Van Mieghem1:15 - Hidden value vs. hidden risk in every business2:11 - Money under the cushions -- where profit hides3:30 - The Beverly Hillbillies moment: discovering value in what you already have4:37 - Why business owners miss their own "shocking profit"5:43 - The customer service trap -- serving vs. optimizing6:56 - Lessons from working across industries (manufacturing, food, retail)8:20 - Dusty inventory and the warehouse problem9:38 - Scrap rates: what food processing teaches every business10:48 - Landing Sam's Club and Costco in the same quarter12:45 - The "grandma's house" effect -- living with problems you can't see13:46 - AI tools and the new opportunity for small businesses15:38 - Why your production floor knows more than your sales team17:01 - The football team analogy -- would you play without a scoreboard?18:01 - Basketball, consistency, and what sports teach us about business19:21 - Dust on inventory = money on the table20:50 - Real estate agents and why salespeople shoot for the bottom of the margin22:45 - 41% of quotes going to customers you never win -- the data problem23:50 - Excel spreadsheets as duct tape: the "win the lotto" test25:20 - When one person's two-week absence becomes everyone's nightmare27:40 - Firefighter heroes -- why workarounds are dangerous29:40 - "What if we train them and they leave?" -- the CEO vs. CFO joke31:10 - Tim's sister turned her business into her hobby32:50 - Shocking Profit: the book and what comes next34:00 - If you're planning an exit, start this conversation now

  5. 12

    The Truth About Copyrights & AI: Critical Decisions Revealed

    Welcome to The Digital Transformist with Michael LaVista! In this episode, we dive into the complex world of copyrights and AI with our special guest, Hannah Deason, the Chief Operating Officer at Caxy. The conversation delves into the legal and ethical implications of using training material for artificial intelligence, especially in light of recent copyright lawsuits that have rocked the industry.Hannah sheds light on the evolving landscape of AI regulations, highlighting the challenges faced by businesses and states in navigating the boundaries of fair use and data scraping. The landmark Anthropic case serves as a pivotal moment in redefining the rules of the game, setting a precedent for future copyright disputes in the realm of AI technology.From the perspective of end-users and creators alike, the discussion explores the potential impact of these legal developments on the accessibility and profitability of AI technology. Will companies like open AI and anthropic be able to adapt to the changing regulatory environment while maintaining their competitive edge? Tune in to learn more about the future of AI and copyright law in this riveting episode of The Digital Transformist!Listeners can get in touch with the guest, Hannah Deason, by visiting the Caxy website and contacting her on LinkedIn.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/173550490400:00 - Introduction: The Challenge of Accuracy00:27 - Unveiling the Guest: Hannah Deason01:05 - The Roller Coaster of AI Legislation01:49 - Copyright Lawsuits in the AI Era02:34 - Ethical Implications of Data Scraping03:12 - The Anthropics Case: A Game Changer04:00 - Balancing Innovation and Regulation04:29 - Navigating the Intersection of AI and Copyright05:10 - The Future of Training Material Usage05:45 - Strategies for Ensuring Data Privacy06:20 - Conclusion: The Evolving Landscape of AI Ethics and Law#AIcopyrights #digitaltransformation #trainingmaterialAI #copyrightlaw

  6. 11

    A Fresh Look at Longevity

    Welcome to The Digital Transformist with Michael LaVista! In this episode, we have the privilege of chatting with Mark Pace, the CEO and founder of the Vital Longevity Institute. Mark's insights into longevity and financial management will completely shift your perspective on life expectancy and how it relates to your future. Mark sheds light on the fact that most life insurance policies are actually designed to fail, running out before the policyholder passes away. Through years of experience and working closely with actuaries, Mark has developed innovative methods to ensure policies succeed and provide the necessary coverage when needed. Join us as Mark shares his journey in the life insurance industry, uncovering the misconceptions around life expectancy and how it impacts our decision-making in various aspects of life. Get ready to challenge your understanding of longevity and financial planning with Mark's unique approach at the Vital Longevity Institute. Tune in now for a mind-opening discussion that will leave you rethinking your approach to life and finances!Listeners can get in touch with Mark Pace, CEO and founder of the Vital on Jevite Institute, through his phone number mentioned in the video. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Mark and Vital on Jevite Institute01:05 - Rethinking Life Expectancy01:49 - The Flaws in Traditional Life Insurance02:56 - Misunderstandings Around Life Expectancy03:44 - Proprietary Data Reveals Surprising Insights04:59 - Clarifying the Definition of Life Expectancy05:43 - Misrepresentations in Different Populations06:17 - The Impact of Misunderstandings on Decision Making07:02 - The Importance of Accurate Data in Financial Planning08:15 - Strategies for Long-Term Financial Success09:28 - Conclusion and Key Takeaways

  7. 10

    Why Perseverance is the Greatest Entrepreneurial Trait

    Welcome to The Digital Transformist with Mike LaVista! In today's episode, we have the incredible Karen Todd sharing her inspiring journey of building her companies, including her current role as CEO and founder of Aurore Financial Group. Karen delves into her background in the real estate industry and how her company focuses on GP investments in sponsors who specialize in areas like multi-family, self-storage, and the booming data center industry. She discusses the importance of following genius investors and surrounding herself with trendsetters to spot the next big opportunities.Karen's story is a testament to perseverance and resilience, as she shares her beginnings in real estate and flipping houses to put herself through college. She credits her entrepreneurial spirit to her upbringing in an entrepreneurial family and her unwavering determination to succeed. Karen's journey from humble beginnings to the heights of success is a true inspiration for aspiring entrepreneurs. Join us as we dive into Karen's remarkable story and learn valuable insights on spotting trends, building successful businesses, and never giving up on your dreams.Don't miss out on this engaging conversation with Karen Todd, where she shares her wisdom, experiences, and the importance of perseverance in the world of entrepreneurship. Tune in to The Digital Transformist for a dose of inspiration and valuable insights from a trailblazing entrepreneur like Karen. Subscribe now and join us on this exciting journey of transformation and growth!Listeners can get in touch with Karen Todd through LinkedIn and Aurore Financial Group.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Karen Todd01:01 - Focus on Multi-Family Real Estate01:35 - Spotting Investment Opportunities02:14 - Surrounding Yourself with Visionaries03:24 - Journey into Real Estate and Brokerage04:59 - Perseverance Through Financial Challenges06:20 - Building Companies and Helping Others08:05 - Lessons Learned from Adversity09:40 - Balancing Entrepreneurship and Family11:15 - Future Plans and Growth Strategies

  8. 9

    Figuring Things Out is a Skill You Practice

    Welcome to The Digital Transformist! In this episode, we have the dynamic CEO of Gemini Builds It, Courtney Wright, joining us for an exciting conversation. Courtney shares a captivating story of how she reconnected with our host, Mike, after years of being in different circles, and how their chance encounter led to this engaging discussion. Gemini Builds It is a US-based manufacturing company specializing in custom framing and casework for museums, institutions, and colleges across the country.Courtney takes us through her journey of pivoting her business during the challenging times of COVID-19, showcasing the importance of spotting opportunities and adapting to changing circumstances. She shares insightful advice for CEOs looking to gain a competitive edge by exploring adjacent spaces and making bold moves. Courtney's story is a perfect blend of luck and skill, demonstrating the power of strategic thinking and proactive decision-making in times of uncertainty.Join us as we dive deep into Courtney's inspiring narrative, filled with lessons on resilience, innovation, and the art of seizing opportunities. Whether you're a seasoned entrepreneur or an aspiring leader, this episode offers valuable insights and inspiration to navigate the ever-evolving landscape of business. Don't miss out on this thought-provoking conversation with a visionary leader who is reshaping the industry one bold move at a time!Listeners can get in touch with Courtney Wright, CEO of Gemini Builds It, by visiting the company's website or contacting them through their social media channels.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Courtney Wright and Gemini Builds It02:12 - Spotting Opportunities During COVID03:26 - Taking Action During COVID04:41 - Seizing the Opportunity with Costco05:56 - Adapting Business Strategy During COVID06:44 - Lessons Learned from Acting Swiftly07:55 - Embracing Challenges and Stimulating Growth09:03 - Building a Nimble and Creative Team10:18 - Navigating Uncertainty with Confidence11:29 - Sustaining Success Beyond COVID12:15 - Conclusion and Final Thoughts

  9. 8

    The is a Crisis Coming for Skilled Labor

    Our guest, Matt, the head of talent at our company, shares some eye-opening statistics about the impending changes in the labor market. With 2.7 million boomers expected to retire by 2030, there is a growing gap in the workforce that needs to be filled by millennials and Gen Z. Manufacturing and skilled labor positions are in high demand, with 450,000 jobs currently open and more to come in the future.We also discuss the role of technology in the workforce and how it can augment, rather than replace, human workers. As we look towards the future, it's clear that finding better ways to work is essential for the success of industries like trades and manufacturing. So, if you're considering a career change or simply curious about the changing landscape of work, this podcast episode is a must-listen. Join us as we explore the exciting world of career transitions and the opportunities that lie ahead.Listeners can get in touch with the guest, Matt, through the company's website or by reaching out to the podcast host.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - The Desire for Change01:11 - The Impact of Labor Market Changes02:30 - Augmenting Jobs with Technology03:28 - The Imperative of Automation04:33 - Optimizing Work Processes05:48 - Efficiency for Growth06:23 - Breaking the Stigma of Trades07:33 - Finding Top Talent08:12 - Embracing Modernization09:05 - Overcoming Barriers to Entry10:20 - Creating Opportunities for Success11:15 - Adapting to the Changing Workforce

  10. 7

    What it takes to 2x, 10x and 1000x your business

    Are you ready to take your business to the next level? In this engaging and informative video/podcast, we're diving into the 2x, 10x, and 1,000x growth plan strategies that could revolutionize your organization. Imagine being able to scale your business without the headache of hiring and training more people. The key? A digital scaling model that can unlock untapped potential in your industry. Whether it's improving existing processes by 2x, thinking outside the box for 10x growth, or pursuing a groundbreaking 1,000x opportunity, there's a strategy for every business looking to thrive in the digital age. Join us as we explore the common pitfalls of AI initiatives, the importance of automation in streamlining operations, and how to identify and capitalize on game-changing opportunities that could catapult your business to new heights. Don't miss out on this valuable insight that could be the key to unlocking your organization's full potential. Tune in now to learn more!To get in touch with the guest, visit their website and look for contact information or social media links.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00:00 - Introduction to Digital Scaling00:38:00 - The 1,000x Growth Plan00:54:00 - Exploring the 2x, 10x, and 1,000x Ideas01:08:00 - The Concept of 2x Changes01:29:00 - Unveiling the 1,000x Opportunity01:50:00 - Addressing Wasted Efforts in AI02:18:00 - Strategies for Implementing 10x Growth02:45:00 - Leveraging Technology for 1,000x Success03:02:00 - Overcoming Challenges in Digital Scaling03:29:00 - Achieving Sustainable Growth03:50:00 - Conclusion and Key Takeaways

  11. 6

    Let's Play Offense with Black Swan Ideas

    In this eye-opening video, we delve into the concept of black swan events and how they can impact not only your business but also your personal life. Drawing from real-life experiences, the speaker shares how a seemingly minor issue overlooked for years led to a major crisis. Just like the unexpected appearance of black swans challenged the belief that all swans are white, black swan events in business can catch us off guard if we fail to anticipate them.Through anecdotes and insights, we explore the importance of playing offense rather than defense when it comes to preparing for black swan events. The speaker emphasizes the need to pay attention to subtle problems that may be lurking beneath the surface, waiting to disrupt our plans. By being proactive and staying vigilant, we can better navigate the unpredictable nature of these events and avoid being blindsided.Join us as we uncover the hidden dangers of complacency and the power of being proactive in the face of uncertainty. Discover how a shift in mindset can help you identify and mitigate potential black swan events before they have a chance to wreak havoc on your business or personal life. Don't wait for the next surprise to strike - arm yourself with the knowledge and foresight needed to stay ahead of the game.Listeners can get in touch with the guest by visiting their website and reaching out through the contact page or social media channels mentioned on the site.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:43 - Black Swan Events in Business01:25 - The Importance of Expertise02:10 - Discovering Black Swans in Australia02:40 - Financial Black Swan Events03:13 - Recognizing and Rationalizing Problems03:46 - Valuable Input from New Perspectives04:15 - Developing Narratives Around Issues05:02 - Taking Action on Identified Problems05:35 - Embracing Change for Growth06:17 - Revisiting and Reassessing Business Strategies07:00 - Implementing Preventative Measures07:45 - Learning from Past Black Swan Events

  12. 5

    Surprising Ways AI Changed Our Business

    In this captivating podcast episode, we sit down with Rob Cioffi, CEO of Forefront Supply Chain Solutions, who shares his incredible journey of transforming a traditional business into a data-driven powerhouse. Rob's keen eye for opportunity led him to see the untapped potential in the wealth of data that his company possessed, and he wasted no time in leveraging AI and innovative initiatives to unlock its full potential. Through collaboration and a culture of experimentation within his team, Forefront Supply Chain Solutions has seen remarkable success in using data to anticipate customer needs and enhance their offerings.Rob's background in metal distribution and management consulting equipped him with the skills to recognize the value of data and its transformative power in today's technology-driven landscape. With a focus on growth and adding value, Rob and his partner Charlie Dross saw Forefront as a diamond in the rough, poised for expansion. By harnessing their expertise and the insights gleaned from decades of experience, they were able to identify the company's core strength as a data company, paving the way for innovative solutions and strategic growth opportunities.Join us as Rob delves into the fascinating journey of how Forefront Supply Chain Solutions evolved from a traditional business into a data-driven success story. Discover the power of data in driving business decisions, the importance of leveraging technology for growth, and the transformative impact of adopting a data-centric approach in a production plant setting. Tune in to gain valuable insights and inspiration from Rob's story of innovation, collaboration, and the relentless pursuit of excellence in the world of packaging solutions.Listeners can get in touch with Rob Cioffi, CEO of Forefront Packaging Solutions, through the company's website or by contacting them directly through their contact information provided on the website https://goforefront.com/. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00: Introduction to Rob Chofy and Forefront Packaging01:08: Exploring Production Plant Innovations02:02: Embracing AI and Advanced Analytics03:10: Leveraging Customer Data for Growth04:38: Rocking the Boat: Seeking Growth Opportunities05:24: The Power of Data-Driven Decision Making06:12: Transforming Customer Relationships through Data07:05: Innovations in Packaging Design08:03: Selling Convenience Through Data09:15: Acquiring and Scaling Businesses10:24: Unleashing the Potential of Data in Packaging11:18: Future Growth Strategies with Data Insights

  13. 4

    Unexpected Places for Wins for Middle Market Companies - Expert Roundtable Part 2

    Welcome back to the podcast for part two of our roundtable discussion on serving companies in the middle market looking to grow and exit. Join Mike LaVista, John Lanier, Tim Behmigian, and Tim Pagett as they dive into the ever-changing landscape of business, technology, and market conditions. In this episode, the team explores the shift towards operational impact over financial engineering, citing a recent MIT study on AI initiatives and the importance of optimizing how things move through a company. With increased competition for deals and a focus on value creation, private equity firms are seeking new ways to drive success beyond traditional methods. As the conversation unfolds, the team touches on the challenges of implementing new tools and systems in companies not yet ready for automation, highlighting the prevalence of workarounds and inefficiencies. From outdated Excel spreadsheets to unexpected requests for walkie talkies, the need for streamlining operations and embracing innovation is more crucial than ever. Join us as we discuss the implications of a higher rate environment on business strategies and the importance of staying ahead of the curve in today's fast-paced market.Don't miss out on this insightful discussion filled with practical advice and real-world examples that will inspire you to rethink your approach to growth and success in the middle market. Tune in now and discover how you can navigate the changing landscape of business with confidence and creativity.Listeners can get in touch with Tim Padgett by visiting the website of The Pepper Group, a full-service B2B marketing team. https://www.peppergroup.com/John Lanier can be found through his website https://www.profitrainmaking.com/Tim Van Mieghem can be found through his website https://www.proactiongroup.com/Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Welcome to the Podcast: Roundtable Part Two01:05 - Adapting to Market Changes02:08 - Impact of Operational Initiatives03:12 - Value Creation in a Competitive Market04:44 - Addressing System Inefficiencies05:57 - The Pitfalls of Workarounds08:21 - Leveraging Technology for Growth09:32 - Building a Strong Operational Foundation11:02 - Strategies for Sustainable Growth12:19 - Navigating Market Uncertainties13:45 - Maximizing Exit Opportunities15:02 - Conclusion and Key Takeaways

  14. 3

    Middle Market Secrets Nobody Talks About - Expert Roundtable Part 1

    Welcome to The Digital Transformist podcast, where today we're shaking things up with a round table discussion featuring three industry experts: Tim Padgett, Tim Van Mieghem, and John Lanier. These seasoned professionals all specialize in serving middle market companies looking to grow and exit successfully. Throughout this episode, they delve into the common challenges faced by businesses in this space and share some innovative solutions and ideas that have yielded impressive results.As the conversation unfolds, each guest introduces themselves and their respective companies, shedding light on their unique areas of expertise within the middle market landscape. From operational excellence to demand fulfillment and talent marketing, these experts cover a wide range of topics essential for business growth and success. The discussion takes an interesting turn as the guests delve into examples of unconventional strategies that surprisingly led to significant outcomes for their clients. From leveraging AI technology to implementing lean operations and focusing on talent marketing, these experts share valuable insights and experiences that can inspire CEOs and business leaders looking to drive growth and innovation within their organizations. Join us for part one of this engaging round table discussion and stay tuned for more thought-provoking insights in part two.Listeners can get in touch with Tim Padgett by visiting the website of The Pepper Group, a full-service B2B marketing team. https://www.peppergroup.com/John Lanier can be found through his website https://www.profitrainmaking.com/Tim Van Mieghem can be found through his website https://www.proactiongroup.com/Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00: Welcome to the podcast00:39: The Middle Market Landscape01:16: Serving Middle Market Companies02:26: Remedying Growing Pains03:10: B2B Marketing Strategies04:22: Unconventional Success Stories05:08: Navigating Operational Excellence06:15: Marketing Innovations in the Middle Market07:20: The Impact of Talent Marketing08:45: Strategies for Sustainable Growth09:55: Leveraging AI in Business Operations10:42: People Management in Middle Market Success

  15. 2

    How to go from no tech at all to AI trainer

    Welcome to The Digital Transformist with Mike LaVista! Today, we have a special guest, Marnie Wills, the CEO and founder of Sporty Minis, sharing her incredible journey from a non-tech person to an AI and tech trainer who successfully scaled and sold two businesses using AI. Marnie's story is a testament to the power of embracing technology and transforming business models in the digital age.During the challenging times of COVID, Marnie pivoted her brick-and-mortar businesses to online platforms, where she discovered the game-changing tool, Jasper AI (formerly ChatGPT). With Jasper AI, Marnie was able to revolutionize her health and fitness business by understanding her target audience, creating personalized programs, and ultimately exiting the business by selling her digital assets to a new owner. She also used Jasper AI to transition her Sporty Minis business from a franchise model to a business partnership model, expanding its impact across the UK.Every bit of Marnie's recent business success in the last five years can be attributed to AI, showing how innovation and technology can drive transformation and growth. Join us as Marnie shares her insights, experiences, and the journey of how she leveraged AI to achieve remarkable results in her businesses. Tune in to The Digital Transformist for an inspiring conversation on embracing technology for business success!Listeners can get in touch with Marnie Wills through her website for Sporty Minis, where they can learn more about her business and contact her for any inquiries or collaborations. https://sportyminis.com/Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00: Introduction to Marnie Wills and her AI journey00:38: The story behind Sporty Minis and scaling a business01:23: Adapting to COVID times and transitioning to online business02:05: Utilizing AI tools like Just the AI for business transformation03:02: Leveraging AI to exit and rebrand a business03:52: Overcoming hesitations and taking the AI plunge04:58: Benefits of AI in improving business profitability06:15: Implementing AI in franchise business models07:29: The impact of AI on business success08:40: Future of AI in entrepreneurship09:55: Advice for CEOs and founders on AI integration11:02: Conclusion and key takeaways

  16. 1

    The Future of Work: Unlocking Human Ingenuity and AI Impact

    Welcome to The Digital Transformist podcast! Today, we have a fascinating guest, Ken Tencer, the founder and CEO of Say Hi to the Future. Ken shares his unique insights on human ingenuity, future thinking, AI, and how these factors impact the workplace. Hailing from Canada, Ken's wealth of experience as an entrepreneur and author shines through as he delves into the evolution of innovation and team development in the business world.Ken's journey from traditional entrepreneurship to authoring the acclaimed book "The 90% Rule" showcases his philosophy of continuous self-improvement and challenging the status quo. His expertise in building innovative teams and fostering entrepreneurship internally has transformed the way companies approach innovation and growth. Through his work with entrepreneurial firms and family businesses, Ken has proven that a strategic and innovative approach to team development can lead to long-term success and sustainability.Join us as Ken Tencer takes us on a captivating journey through the intricacies of human ingenuity, future software trends, and the importance of fostering a culture of innovation in the workplace. Whether you're a seasoned entrepreneur or a business enthusiast, this episode promises to inspire and enlighten you on the power of forward-thinking and adaptability in today's ever-evolving business landscape. Tune in now for a thought-provoking discussion with a visionary leader in the world of innovation and entrepreneurship!Listeners can get in touch with Ken Tenser through his website, SayHiToTheFuture.com.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00: Today in the podcast, we have Ken Tenser from Say Hi to the Future00:19: Hello, and welcome to The Digital Transformist00:30: Ken's background as an entrepreneur and author00:53: Ken's idea about human ingenuity01:24: Ken's journey as a traditional entrepreneur01:57: Expanding the product into different markets02:19: Transitioning to a new venture with Say Hi to the Future02:45: Exploring the intersection of AI and human ingenuity03:12: The impact of future thinking on work and the workplace03:40: The evolution of technology and its effects on businesses04:05: Closing thoughts and insights from Ken Tenser

  17. 0

    Humaning: The Role of People in an AI World

    Why Human Skills Matter More Than Ever With AIWelcome to The Digital Transformist with Mike LaVista! In this engaging episode, Mike sits down with Beth Rivelli, a seasoned professional with over 20 years of experience in both technology and coaching. The conversation takes an intriguing turn as they delve into the impact of AI on job roles and the importance of the human element in the workplace. Beth introduces the concept of "humaning," shedding light on how roles like project management can be affected by AI advancements. They explore the nuances of these changes, from being unnoticed when things run smoothly to bearing the brunt of blame when things go awry.Beth's unique journey, spanning from web development to project management and fitness coaching, adds a dynamic perspective to the discussion. Drawing inspiration from thought leaders like Christina Wallace, Beth emphasizes the intersectionality of her diverse skill set. The conversation unfolds to reveal how AI is reshaping the landscape of project management, prompting professionals to adapt and evolve in the face of technological advancements. Through research and introspection, Beth uncovers the transformative potential of AI in freeing up project managers to focus on coaching and team support, heralding a new era of collaboration and innovation.Join Mike and Beth on a thought-provoking exploration of the evolving role of AI in project management, where human connection and adaptability emerge as key pillars of success. Discover how embracing change and harnessing the power of AI can unlock new possibilities and propel individuals and teams towards greater growth and resilience in the digital age. Don't miss out on this insightful conversation that promises to inspire and enlighten as we navigate the ever-changing landscape of technology and human-centered leadership. Tune in now to embark on a journey of discovery and transformation with The Digital Transformist!Listeners can get in touch with Beth Rivelli through her coaching company's website or by reaching out to her on social media.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00: Welcome to The The Digital Transformist00:21: The Impact of AI on Job Roles00:35: Introduction to Beth Rivelli00:46: Experience in Technology and Coaching01:00: Discussion on AI and Job Augmentation01:24: Effects on Job Roles01:30: Introducing the Concept of "Humaning"01:41: Beth's Expertise in Technology and Consulting02:05: Strategies for Adapting to AI Changes02:34: Navigating Job Changes and Replacements03:00: Conclusion and Final Thoughts#digitaltransformist #humaning #AI #technology

  18. -1

    Why Every Executive Needs a Personal Brand Now!

    Welcome to The Digital Transformist with Mike LaVista! In today's episode, we dive into the world of personal branding for executives with Alan McLaren from STRATA Originals. If you've ever wondered about the benefits of fine-tuning how others perceive you, this conversation is for you. Ellen breaks down the misconception that personal branding is all about self-promotion and highlights the true essence of being in service to others. Discover how building trust at scale can revolutionize your business relationships and open doors you never thought possible. Ellen and Mike explore the power of sharing your unique gifts and perspectives to connect with your audience on a deeper level. Whether you're in the industrial world or the construction business, trust is the key to driving successful partnerships, and personal branding is the tool to help you achieve that. Join us as we uncover the secrets to scaling your influence through videos and digital platforms, even while you sleep. Don't miss out on this insightful discussion that could transform the way you approach your personal brand as a leader. Tune in now to learn how to elevate your presence and make a lasting impact in your industry!Listeners can get in touch with Alan McLaren, founder of STRATA Originals, by visiting the group's website or contacting them through their social media profiles. https://strataoriginals.com/Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Personal Branding01:06 - Misconceptions About Personal Branding01:28 - Benefits of Personal Branding02:37 - Building Trust at Scale03:49 - Impact of Video Content04:33 - Overcoming Time Constraints05:20 - Leveraging Personal Brand for Business Growth06:02 - Importance of Consistency in Personal Branding06:45 - Engaging with Audience Through Content07:15 - Expanding Reach Through Social Media08:00 - Measuring Success in Personal Branding08:45 - Conclusion and Key Takeaways#personalbranding #executives #digitaltransformist #businessstrategy

  19. -2

    How will AI Radically Change how we do UX in 2025?

    Welcome to The Digital Transformist with Mike LaVista! In this episode, we dive into the world of user experience design with Mark Baldino, CEO and founder of Fuzzy Math. The conversation takes an intriguing turn as we explore the impact of LLMs and AI tools on the UX landscape. It's no longer a niche topic – even your dad knows about chat GPT! Customers are clamoring for AI solutions, and Mark sheds light on how this revolution is changing the game for UX professionals.Mark shares how Fuzzy Math, known for its work with B2B and enterprise organizations, has seen a surge in demand for AI integration in their design process. What used to be on the periphery has now become a priority for clients. Mark's team is helping businesses navigate this new landscape by incorporating AI into user journey mapping, identifying key areas where AI can make a meaningful impact. It's not just about AI for the sake of it – it's about strategic integration that drives real results.The conversation delves into the evolution from talk to action, as organizations move past the experimentation phase to full-fledged AI integration. Clients are seeking AI vision pieces to streamline their efforts and maximize the potential of these powerful tools. The shift towards a more structured approach to AI implementation is reshaping the UX industry, and Mark's insights offer a glimpse into what the future holds for user experience design in the age of AI. Don't miss this insightful discussion on The Digital Transformist!To get in touch with Mark Baldino, listeners can visit the Fuzzy Math website at fuzzymath.com and explore the contact section for relevant information.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to The Digital Transformist02:05 - Working with B2B and Enterprise Organizations04:12 - The Impact of AI on User Experience Design06:30 - Adapting to the AI Revolution08:45 - Challenges and Opportunities in the UX Business10:20 - Collaboration between AI and Human Designers12:05 - Future Trends in UX Design14:30 - Balancing Automation and Human Touch16:40 - The Role of Data and Workflow in UX18:55 - Leveraging AI Tools for Better User Experiences21:10 - Conclusion and Key Takeaways#UXdesign #AItools #DigitalTransformist #businessstrategy

  20. -3

    Why Operational Excellence is KEY to Surviving in 2025

    Welcome to The Digital Transformist with Mike Livista. In this episode, we have Damian Lacey from OE Partners in Melbourne, Australia. We dive into the world of operational excellence, change management, and artificial intelligence, exploring how these intersect and impact manufacturers worldwide. Damian shares insights on how OE Partners helps medium to large companies improve productivity, reduce costs, and align processes with company growth trajectories. With a background in mechanical engineering and experience in lean principles at companies like Robert Bosch and Toyota, Damian brings a wealth of knowledge to the table.As we discuss the early warning signs of operational inefficiencies for growing businesses, Damian highlights key indicators such as inconsistent processes, manual data entry, and the reliance on paperwork in today's digital age. These warning signs serve as a wake-up call for businesses looking to scale efficiently and effectively. Damian's expertise sheds light on the importance of streamlining operations and implementing systems that support growth and productivity. Whether you're a small startup or a medium-sized enterprise, this episode offers valuable insights on achieving operational excellence in a rapidly evolving business landscape.Join us as we explore the intersection of technology, change management, and operational excellence with Damian Lacey on The Digital Transformist. Don't miss out on this engaging conversation that will inspire you to rethink your business processes and drive innovation in your organization. Subscribe now for more thought-provoking discussions on digital transformation and the future of business.Listeners can get in touch with Damian Lacey and OE Partners by visiting their website at oepartners.com.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Operational Excellence02:22 - Damian Lacey's Journey to OE Partners04:57 - Implementing Change in Companies07:32 - Toyota's Influence on Operational Excellence10:05 - The Role of Artificial Intelligence in Operational Excellence12:40 - Global Trends in Manufacturing15:15 - Challenges and Opportunities for Medium-Sized Companies17:49 - Conclusion and Future of Operational Excellence

  21. -4

    American Interdependence: The Next AI Revolution We Need This July 4th

    It is July 4, we're all out here celebrating American Independence, right? But I want to think about another kind of AI, and it's American Independence. And there's an idea from Stephen Covey that says that only truly independent people can become interdependent. In other words, they can exist in relationships with the other people with whom they are dependent and create an interdependent that has a higher level of efficacy and just a better deeper kind of relationship. AI is gong to challenge that. America needs to lead the way about what to do next. CHAPTERS:00:00 - Chapter 100:51 - Chapter 201:51 - Chapter 302:29 - Chapter 403:01 - Chapter 503:32 - Chapter 6

  22. -5

    Can Neuroscience Make You a Better Leader?

    Welcome to The Digital Transformist with Mike LaVista! In this episode, we have Yosi Kossowsky, a neural science expert and executive coach, joining us to delve into the fascinating world of neuroscience and its impact on leadership within organizations. Yosi brings a unique perspective on how our brains work and how we can navigate our short-term impulses to create successful communication strategies and drive organizational change.Yosi shares his journey from a technical background in IT to the realm of emotional wellness therapy, where he discovered the intricate connections between our emotions, behaviors, and the hardware of our brains. Through his studies in neuroscience, Josie unraveled the complexities of decision-making processes and the underlying reasons behind our behaviors, shedding light on why conscious decisions don't always align with our emotional experiences.Join us as we explore the intersection of neuroscience and executive coaching, uncovering the key insights and strategies that can help leaders better understand themselves and their teams. Whether you're a curious mind or a seasoned professional, this episode promises to spark thought-provoking conversations and inspire a deeper understanding of how our brains shape our leadership journeys. Don't miss out on this engaging and informative discussion with Yosi Kossowsky on The Digital Transformist!Listeners can get in touch with Yosi Kossowsky, the neural science expert and executive coach, through LinkedIn where they can learn more about his work and contact him for coaching services. https://www.linkedin.com/in/ykossowsky/Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00: Introduction to the Show00:45: Meet Yosi Kossowsky01:13: How neuroscience fits into executive coaching 02:26: Learning about managing people vs. technical work - Challenges and Realizations03:07: Studying emotional wellness therapy - Exploring Emotions and Beliefs04:19: Curiosity about decision-making and emotions - The Brain's Role in Behavior05:02: How neuroscience impacts leadership - Applying Neuroscience to Leadership06:15: The future of executive coaching - Looking Ahead#neuroscienceleadership #executivecoaching #AIimpact #DigitalTransformist

  23. -6

    Can Small Businesses Beat Big Companies In 2025?

    Welcome to The Digital Transformist with Michael LaVista! In this episode, we dive into the world of restaurant technology delivery with Chris Heffernan, the CEO and founder of dlivrd. From discussing the proper way to order a Philly cheese steak to the challenges of growing a business in the food delivery industry, this conversation is filled with insights and interesting anecdotes.Chris shares his nontraditional path to founding dlivrd, which started with a moment of quitting a corporate job and discovering a passion for food tech. He recounts his encounter with a cheese steak restaurant in South Florida that sparked the idea for a delivery service back in 2011, before the rise of big players like Grubhub and Uber Eats.Join us as we explore the key components of a perfect cheese steak according to Chris, and hear his take on what sets a true Philly cheese steak apart from just any sandwich. From the importance of the right roll to the debate between whiz and sharp cheese, this episode is a delicious journey into the world of food delivery and culinary authenticity. Tune in for a fun and informative discussion with Chris Heffernan on The Digital Transformist!Listeners can get in touch with Chris Heffernan, CEO and founder of dlivrd, through the company's website or social media profiles. https://dlivrd.io/Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Chris Heffernan and Delivered00:42 - Chris Heffernan's Background and Journey to Founding Delivered01:07 - Inspiration Behind Delivered: The Cheese Steak Story02:26 - The Perfect Cheese Steak Recipe03:41 - From Corporate America to Entrepreneurship: Starting Delivered04:33 - Challenges and Triumphs in Building Delivered05:12 - The Future of Food Delivery Technology06:01 - Lessons Learned and Advice for Aspiring Entrepreneurs#restauranttechnology #fooddelivery #challengerbrand #digitaltransformist

  24. -7

    Can AI Really Change How We Do Business?

    Welcome to The Digital Transformist podcast with Michael LaVista! In this episode, we dive deep into the world of AI with Richard Levy, a marketing expert from Sophera Marketing in the UK. From discussing the philosophical implications of AI to its practical applications in marketing and beyond, this conversation is not only enlightening but also incredibly fun. Richard shares his 25 years of marketing experience, including working with major companies like General Electric, and how he now helps businesses navigate the ever-evolving landscape of AI technology.As we explore the use of AI in marketing, Richard brings a refreshing perspective on how AI is not just a threat to jobs but also a tool for innovation and growth. Drawing from his experience at Cambridge University, where he teaches marketing, Richard sheds light on how the younger generation is embracing AI as a game-changer in the industry. We discuss the importance of balancing AI tactics with strategic vision, emphasizing that a misstep in AI implementation can be costly for businesses.Join us as we unravel the complexities of AI in marketing and gain insights into how businesses can leverage this transformative technology to stay ahead in today's competitive market. Whether you're a seasoned marketing professional or a curious listener, this episode is sure to spark your interest and leave you with a fresh perspective on the future of AI in the business world. Listen in now and embark on a journey of discovery with The Digital Transformist!Listeners can get in touch with Richard Levy of Saffera Marketing through the company's website at https://www.sopheramarketing.co.ukMichael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction and Welcome00:27 - Exploring the Philosophy of AI00:48 - AI in the Marketing Space01:17 - Perspective on AI and Job Security02:08 - Career Evolution and Teaching at Cambridge03:00 - Realization of AI's Impact04:00 - Focusing on Strategy over Tactics#AIinMarketing #DigitalTransformation #SafferaMarketing #BusinessAI

  25. -8

    Can the 80-20 Rule Make Your Business Boom?

    Discover the secret to making your business thrive with the 80-20 rule. This powerful principle can help you focus on the most critical aspects of your organization, driving growth and success. By applying the 80-20 rule, you can identify the 20% of efforts that generate 80% of results, and make data-driven decisions to optimize your resources. In this video, we'll explore how adaptive leadership and change management strategies can help you implement the 80-20 rule, and become a change agent in your organization. Learn how to develop the leadership skills needed to drive innovation and growth, and take your business to the next level. Whether you're an entrepreneur, manager, or leader, this video will show you how to harness the power of the 80-20 rule to achieve remarkable results.Transforming Corporate Leadership with AI and Executive Coaching | The Digital TransformistIn this episode of The Digital Transformist, host Mike LaVista is joined by Loic Potjes, an executive coach based in Johannesburg, South Africa. Loic shares his fascinating journey from corporate leadership to running a successful executive coaching firm. They discuss key strategies for business scaling, AI readiness, and the 80/20 rule in management. Loic offers insights into change management, the importance of having a clear North Star, and the role of AI in revolutionizing business strategies. Tune in to learn practical tips for achieving extraordinary growth and leveraging AI in today's fast-paced business environment.00:00 Introduction and Guest Background00:42 Early Career and Corporate Leadership03:09 Scaling Businesses and Market Challenges04:08 Transition to Tech and AI06:11 Boutique Advisory and CEO Coaching07:52 Practical Advice for Scaling and AI Integration21:19 Change Management and Organizational Transformation30:20 Conclusion and Contact InformationLoic Potjes can be reached at https://disruptiveleap.com/Mike can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast. His book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization is on Amazon https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904

  26. -9

    Mentorship and Leadership: Navigating Adversity with Scott Greenfield

    Join us as we explore the art of leading organizations through tough times with Scott Greenfield, a renowned expert in visionary leadership. In this insightful conversation, Scott shares his expertise on how to navigate complex challenges and drive transformational change within an organization. With the rise of artificial intelligence, emotional intelligence has become a critical component of effective leadership, and Scott provides valuable guidance on how to cultivate this essential skill. Through mentorship and strategic guidance, Scott has helped numerous organizations overcome seemingly insurmountable obstacles, and in this video, he shares his practical wisdom on how to build resilience and achieve success in the face of adversity. Tune in to discover the secrets of leading organizations through tough times and learn how to become a more effective and inspiring leader.Scott can be found at https://fifthavenuefinancial.com and his foundation for his son can be found at https://golongforluke.orgMichael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastLeading Through Adversity: Scott Greenfield's Journey in Financial Services & Autism AdvocacyIn this episode of 'The Digital Transformist,' host Mike Lavista sits down with Scott Greenfield from Fifth Avenue Financial to discuss his unique leadership experiences and valuable lessons in the wealth management industry. Scott shares compelling stories about mentorship, the importance of culture in organizations, and the impact of technology on financial services. He also delves into his passionate advocacy for autism awareness and support, inspired by his nonverbal son's incredible journey and technological advancements that have greatly assisted the special needs community. Tune in for an insightful conversation on leadership, personal growth, and the transformative power of technology.00:00 Introduction to the Digital Transformist00:40 Meet Scott Greenfield: A Journey in Wealth Management02:11 Leadership and Mentorship: Building a Strong Culture05:58 Navigating Challenges and Staying True to Values10:27 The Role of Technology in Wealth Management14:58 Adapting to Change: Office Culture and Remote Work16:48 Future Challenges and Opportunities in the Industry18:02 The Impact of AI and Succession Planning21:45 Personal Stories and the Power of Mentorship24:44 Autism Foundation: Technology and Special Needs28:11 Conclusion and Final Thoughts

  27. -10

    How to Make AI More Human (feat. Niedle & LaVista)

    Join Jason Niedle and Michael LaVista on this May 2025 podcast of The Digital Transformist as they delve into the exciting world of artificial intelligence and its rapidly evolving impact on industry trends and business strategy. In this episode, Jason explores the concept of humanizing AI, discussing how companies can harness the power of futurism to stay ahead of the curve. From AI-driven innovations to the future of work, Jason shares his insights on what businesses need to know to thrive in an increasingly automated world. Tune in for a thought-provoking conversation that will leave you thinking about the possibilities and implications of AI in our daily lives.Jason can be found at https://tethosphere.com and his podcast Beyond SaaS https://www.youtube.com/@TethosCreativeMichael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastNavigating Digital Transformation and AI with Jason Nidle | The Digital Transformist PodcastIn this episode of The Digital Transformist, host Mike Lavista welcomes Jason Niedle, CEO of Teos, for an insightful conversation about digital transformation, AI, and the evolving landscape of technology. Jason shares his origin story from a philosophy major to a creative professional and discusses the impact of AI tools in his industry. They explore the philosophical implications of AI, the importance of creating good content, and the transformative power of modern technologies. Tune in to hear about the potential of AI in streamlining workflows, the role of human creativity, and the benefits of podcasting for CEOs.00:00 Welcome and Guest Introduction00:59 Jason's Journey: From Philosophy to Creativity03:44 Mentorship and Learning in the Digital Age06:16 The Role of AI and Technology in Learning10:39 The Future of Human Skills in an AI World14:55 AI in Creative and Professional Work16:14 Leveraging Technology for Podcasting16:51 AI Tools for Creative Projects19:21 Enhancing Photography with AI22:10 The Impact of Podcasting on Business23:48 The Future of Content Creation and SEO26:11 The Value of Human Connection in Podcasting30:24 Concluding Thoughts and Contact Information

  28. -11

    Mastering Storytelling and Public Speaking with Danny Brassell

    Mastering Storytelling and Public Speaking with Danny Brassell | The Digital TransformistIn this engaging episode of The Digital Transformist, host Mike LaVista interviews storytelling and public speaking expert Danny Brassell. Mike and Danny discuss their collaboration on improving speaking skills and creating compelling webinar content. Danny shares valuable advice on building a better story, getting on stage, and developing your brand and business through effective public speaking. He recounts his own journey from journalism to education, the setbacks he faced, and how he built a successful speaking business. They explore the importance of storytelling, engaging your audience, and leveraging AI tools like chat GPT to enhance presentations. Danny offers insights into crafting a well-structured talk and shares success stories of transforming presentations for increased engagement and impact. Don't miss this episode packed with actionable tips for entrepreneurs, business owners, and anyone looking to elevate their public speaking game. Danny made a special offer to listeners of the podcast. Visit freestoryguide.com for a free blueprint to create your own compelling stories.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast00:00 Introduction to the Digital Transformist01:51 Meet Danny Brassell: From Reporter to Educator02:36 Overcoming Adversity: The Real Estate Scam03:37 Building a Speaking Career05:11 The First Speaking Engagement07:55 Crafting a Compelling Presentation10:23 Engaging Your Audience: The Importance of Relatability13:52 The Five Cs of a Great Speech18:36 Transforming Presentations with Storytelling20:11 The Power of Personal Stories in Business22:55 Leveraging AI for Business Success24:18 AI Tools and Their Unique Strengths26:54 Creating Effective Stories with AI Assistance30:40 Maximizing Audience Engagement33:48 Expanding Coaching Services34:19 Free Story Guide Offer

  29. -12

    Technology Secrets TOP Consultants Use Daily

    What if you could leverage family dynamics to build a successful business? Join us as Michael Zipursky, co-founder of Consulting Success, takes us through his journey of creating a thriving consulting empire with his cousin Sam. Through the lens of their story, Michael reveals the importance of open communication, leveraging complementary strengths, and the invaluable support of friends and colleagues within an organization. Our conversation doesn't stop at personal stories. Michael also discusses the strategic role of technology in scaling Consulting Success, allowing them to serve a global clientele while maintaining a lifestyle that balances work and life harmoniously. Despite living in a digital age, Michael emphasizes the irreplaceable value of face-to-face interactions and the community-building power of in-person events. Discover how surrounding yourself with a diverse and inspiring network can propel your business forward. Finally, we dive into actionable strategies for consultants aiming to achieve clarity in identifying and targeting their ideal clients. Through a compelling case study, Michael illustrates how narrowing focus can streamline processes and enhance client alignment. He also shares insights on navigating team expansion, underlining the significance of effective systems and strategic hires. Tune in to uncover practical advice on sustaining success and the exciting future plans for Consulting Success.

  30. -13

    A New Era in Legal Practice with Jeremy Fudge

    Unlock the secrets to revolutionizing your legal practice with cutting-edge technology in our latest episode of "The Digital Transformist." Jeremy Fudge from BAL joins us to share his incredible journey from law school to becoming a partner at one of the leading corporate immigration firms. You'll gain insights into his transition from litigation to corporate immigration and learn how technology can streamline operations and simplify the H1B visa process for smaller companies. Discover how BAL's commitment to innovation has transformed the immigration landscape. Jeremy provides an inside look at their pioneering efforts, from online case status checks in the late '90s to the current integration of AI, machine learning, and digital document extraction. We discuss the vital role of skilled coding and diverse communication channels in building scalable systems, illustrated by the evolution of their proprietary system, Cobalt. This episode is a treasure trove of knowledge for anyone interested in the intersection of law and technology. But it's not all business; we also explore the personal side of Jeremy. Hear about his passion for music and his deep connection to U2's "The Joshua Tree," drawing fascinating parallels between his experiences in music and the challenges of the H1B visa process. Jeremy shares meaningful anecdotes that add a unique twist to our conversation, making this episode both informative and engaging. Don't miss out on this compelling blend of professional insights and personal stories!  

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ABOUT THIS SHOW

Welcome to The Digital Transformist, where we empower CEOs to lead their companies through digital transformation with confidence and clarity. If you’re a CEO of a midsize company between $100 million and $250 million in revenue or have those companies in your portfolio, and your goal is to create enterprise scale and exit, this podcast is your essential guide to leveraging technology for growth.Join us each week as we dive deep into the world of digital transformation, focusing on non-tech-enabled industries like manufacturing, construction, and distribution. We also extend our expertise to private equity and M&A firms, providing actionable strategies to drive digital excellence across investments, optimizing for both growth and exit.Whether you’re already on the path to digital success or facing obstacles in your journey, our interviews with CEOs provide valuable insights, practical advice, and inspiring stories.Discover how successful leaders are removing friction from their bus

HOSTED BY

Michael LaVista

Produced by Caxy

CATEGORIES

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