The Evergreen Show

Noah and Shawn discuss the BIG question that leaders need to be asking more often that isn't being asked nearly enough. Tune in to this fascinating discussion with a special introduction from Shawn.

In this episode, Noah & Shawn discuss how to make better decisions and why most companies have a terrible time doing so.

Shawn introduces The Ick Test - a way of looking at the state of your business and asking where you need to be looking for new ides, innovating, or investing in new technology.

How well do you really know what your competitors are doing? Do you think you're number #1 in your industry or know you're #1? What are they doing better, faster, or more effective than you? How would you know? Learn how in this week's episode.

In this episode, Noah & Shawn discuss one of the single most important things you can do this year to grow. We caved to demand and give our listeners the one thing that will be most impactful over the next 12 months.

In this week's episode, we share ways to truly understand your customers and show them that you know and more importantly demonstrate that understanding.

Want to outspend, outsmart, and out-market your competition? This week Noah & Shawn look at how to build the perfect customer experience to move you from the first sale to the fourth sale.

Practice doesn't make perfect. Practice makes permanent. If you're doing everything wrong, then you're not getting better you're only making bad habits, worse. In this episode, Noah & Shawn talk about the practice at a corporate level. They share some of the ways to make practice part of your company's culture to embrace an attitude of continuous improvement.

Let's say you're managing a team of 10 people. During your quarterly reviews there's a trap that management often falls into. We're calling it the Parent Trap. In this episode we show you how to avoid this mistake and have more meaningful, impactful, and results-orientated discussions with your key people.

In episode 71, Noah & Shawn discuss the internal-emotional hurdles we need to be aware of in a sales environment. They share practical exercises to be used by a sales team to improve their results.

In part 2 of their series of addition by subtraction, this week Noah & Shawn look internally to what your company can take away to provide a better, more fulfilling, and ultimately more profitable experience for your company.

In this episode, Noah & Shawn dive into a 2-part series on addition by subtraction. The focus this week is on customers and buying experience. What can you take from your existing experience to make your customer's experience better, faster, and more enjoyable.

In this episode, Noah & Shawn discuss some habits and why developing your strategic habits are one of the keys to perpetual growth and success. Learn the steps you can make in your company to improve your habits and win more often!

How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you deliver to your prospects and customers alike.

How many clicks on the dial do you have? In this episode, Noah & Shawn share a core lesson for understanding the true value you deliver to your prospects and customers alike.

In this episode, Noah & Shawn discuss Noah's Tuesday Tidbit, and what lessons were learned after writing 411+ consecutive newsletters, the results generated, and how you can do the same in your business.

In this episode, Noah & Shawn share a simple technique they took from a book almost 20 years ago that they both use to this day. You can use it immediately to improve your individual and organizational performance.

This is as close to magic as you can get. What if there were a set of questions that, if answered by your ideal prospects, would ensure they had no choice but to do business with you? Shawn & Noah talk about why assuming this is true is so powerful

People are silently begging to be lead. In this episode, Noah & Shawn discuss a concept shared by business strategist Jay Abraham and how the principle that "people are silently begging to be lead" applies in a modern world.

If you can solve a problem with money, it's not a problem, it's an expense. Shawn & Noah talk about smart ways to spend for business growth.

We all know what we need to do - but for some reason, it's not getting done. Noah and Shawn talk about why the simplest (and often most powerful) solutions to pressing business problems are the ones least likely to actually be put in place.

If "What got you here won't get you there", then how can you make sure your company not only survives but thrives no matter what craziness 2021 & beyond brings?

Do you have 20 years of experience or 1 year of experience 20 times? How do you keep growing, so you're not dying? Noah & Shawn dive deep into work vs. practice.

Homer Simpson said "You tried your best, but you failed miserably. The lesson is, don't try!" - Noah and Shawn don't necessarily agree 100% with this, but on this show, they talk about why companies keep the faith that this time, somehow, their change efforts will succeed despite all past evidence. More importantly, they give some useful advice on how to actually make the change that sticks.

In this episode, Noah & Shawn share a simple tool that one of Noah's clients is using to gain amazing insights on their team and key talent. The best part, you can implement the same tool in about 5 minutes, and it doesn't cost a penny. Tune in now as we continue our discussion on managing remote work teams in a pandemic.

In this episode, Noah & Shawn discuss the one question most companies aren't asking but should be. Learn the most powerful question you're unlikely to ask in your business.

The Amazonification of the business world! What does it really mean to be customer focused? In this episode, Noah & Shawn discuss how those of who aren't Amazon can still compete and unparalleled customer experience, why most companies who say they're customer-centric typically have a lot more work to do.

Noah shares the story of a client who spent $100K on a single newsletter which leads the guys into a deep discussion on why the RIGHT focus on delivering the RIGHT messaging is the single best thing you can do, and how you can make sure you're doing the same!

In this episode, Noah & Shawn discuss the pandemic and challenges with managing remote work teams and what organizations can do to improve effectiveness.

Noah and Shawn dive deep into the commonly misused "customer interview" technique. It can provide massive amounts of insight for you when it's done well, but too often, it's ignored or done poorly. Noah and Shawn give some suggestions for how to do it right.

After a two-year hiatus, the Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.

In episode 49, Noah & Shawn get into a fantastic discussion about the most important competitive advantage a company has. Is it money, power, market share? Or is there something else? Learn about it here and why you need to embrace this in your organization. HINT: This is critical for ANY industry facing disruptive change. HINT #2: EVERY industry is facing disruptive change!

In this episode, Noah & Shawn discuss why many new initiatives launched by companies often fail. Noah & Shawn will show you why things fail, and how you can set yourself up for success with almost any new initiative.

We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right of passage. You'll learn how one big company found a new direction by paying attention to contemporary events in the world around them.

Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeople do the same? Join Shawn & Noah for a discussion on the importance of having a set of corporately shared case studies, and the impact they can have on your sales efforts

In sales, as in all things, a small change in how you begin can lead to a huge change in where you end up. Join Noah & Shawn for a discussion of effective framing techniques for the opening moments of sales interactions

Sales processes, onboarding processes, retention processes, referral processes, it's raining processes today! Shawn & Noah discuss how easy it is to create & combine many processes to get a huge boost to your client satisfaction and retention.

Shawn presents a juicy case study about that new sales guy who made the most important sale of his life...to you! What do you do in this situation? Noah & Shawn discuss how to deal with these situations and provide practical takeaways to make sure it's not a recurring challenge.

Salespeople might want to skip this one. In this episode, we discuss when to fire a salesperson and why to fire a salesperson. Shawn and Noah talk about some of the most pressing things to be looking for, especially with new sales hires.

How do you create a corporate culture where people feel comfortable telling uncomfortable truths? Noah and Shawn talk about how to take baby steps towards Radical Candor.

With an ever growing list of things you "should" do, how do you pick the ones that will be most impactful to your business today? Join Shawn and Noah as they reveal a method to whittle down your "should" list and find the items that will have the most impact on your business.

Don't get boxed in! Shawn and Noah talk about being in the box, out of the box, and blowing up the box in order to disrupt your business for the better.

$2.5 Trillion/year is lost to bad customer experiences & shoddy "personalization". Join Noah & Shawn for a discussion on why companies do this so poorly, and the easy steps you can take to be the best in your marketplace at this incredibly important skill.

Role plays are often looked at as "great for the new folks, but a waste of time for an experienced professional like myself"... Join Noah and Shawn as they talk about how to get the most out of this incredibly powerful tool, and why it's often more valuable for your most experienced team members

When most companies ask for referrals, their message can be boiled down to "How much money or perks are required to get you to trade your integrity?" Join Noah and Shawn for a discussion of how to do referral generation right.

Following up on last weeks introduction to internal benchmarking, Noah and Shawn share two real-life examples of interventions they've helped companies put in place, and give more suggestions on how to incorporate internal benchmarking into your company

Join Shawn and Noah for an introduction to the importance of Internal Benchmarking, using this wonderful New Yorker article as a jumping off point (https://www.newyorker.com/magazine/2018/02/05/customer-satisfaction-at-the-push-of-a-button)

Following up on last weeks lively discussion about referral generation processes, Noah and Shawn expand that discussion to talk about more tactical approaches that salespeople can take to dramatically enhance the success rate of referral requests.

Referrals are important. Water is wet. The sky is blue. But it's not enough to know referrals are important - without a process to follow and monitor, most companies struggle to drive new business from referrals. Shawn & Noah discuss how to set up a simple referral generation process in your company as quickly as possible

Too many businesses are crippled because they don't have the right tools for the job at hand. In most cases, it's because we're looking at it the wrong way. Start with the desired outcomes first. If you want a hole, you need a drill. If you need to nail something, you need a hammer. Instead of investing in what's shiny bright and new, invest in the tools you need. Noah & Shawn share practical ways for you to figure out exactly what you need.