PODCAST · business
The Hunt for Incredible
by Gideon Spencer
Incredible people weren’t born Incredible. They simply took the right steps. Join Gideon Spencer as he interviews people who have accomplished incredible things to break down how you can do the same.
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Ep 85: 5 Market Requirements for Buying a Micro Resort
Most investors chase hot markets and lose. The ones winning right now? They're following a 5-point framework most people have never heard of.Gideon Spencer breaks down exactly how to identify killer micro resort markets — and reveals why the most talked-about locations are quietly destroying investor returns. In this episode:The Golden Distance Framework — the precise proximity rules that make a property recession-resistant from day oneWhy Texas is the wild west of micro resort development (and why that cuts both ways)The permitting trap that turned a stunning Santa Barbara property into a 3-year nightmareHow to force appreciation by stacking units — and why micro resorts can cash flow 2–4x better than hotelsThe supply-demand truth killing Hill Country investors (and where the smart money is moving now)"I would way rather own in a smaller market that has less demand but dramatically less supply than a market that has 50x the demand but 200x the supply." — Gideon Spencer🎧 Press play before you make your next offer — this framework could save you from a very expensive mistake.
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Ep 84: How AI Agents Can Turn 1,000 Real Estate Deal Reviews Into Your First Closing
The rules of real estate investing just changed overnight. Gideon Spencer breaks down the technology he calls bigger than the internet—AI agents that work 24/7, call brokers in your voice, and send LOIs before most investors have finished their morning coffee. This isn't a future prediction. It's happening right now.Why AI agents aren't chatbots—they act, reaching out to owners, pulling tax records, and nurturing off-market relationships on your behalfHow investors are automating the entire acquisition pipeline: deal search → screening → underwriting → LOI submission, end to endThe brutal math: traditional investors review 1,000–3,000 deals to close one; AI flips that equation entirelyThe voice cloning breakthrough (as of one week ago) that passed the Turing Test—and what it means for deal sourcingTwo accessible entry points right now: Perplexity Comet and Claude Cowork—plus what Gideon's team is building with open-source Clawbots"The investors with the best agents are the ones who win.""Your plane will never lift off if you never go fast enough—and there are people with robots sending LOIs 45 minutes after a deal hits the market."The window is open—but not for long. Hit play and get ahead of the wave.
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Ep 83: Boutique Hotels to Micro Resorts: My 2026 Cash Flow Shift
Boutique hotels and micro resorts are not created equal, and most investors are choosing without a real framework to compare them. In this solo breakdown, Gideon covers:Barrier to entry: Why micro resorts are more newbie-friendly and require less all-in capital from day oneCash flow edge: How lower rural cost basis + high nightly rates creates short-term-rental-level returns at scaleAppreciation potential: The unit-expansion strategy that forces value—and the zoning trap that kills itRecession resilience: Why Solvang saw a 5% travel increase while the rest of the US dipped 10% in 2025The barbell strategy: How Gideon swings between extreme cash flow and extreme appreciation plays"I love my boutique hotel portfolio—but micro resorts have the edge, and that's why it's a big focus for 2026." — Gideon SpencerPress play to get the full comparison framework before you choose your next investment vehicle.
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Ep 82: How We Raised $3.1M in 30 Days for Our Hotel
What if the reason you can't raise capital has nothing to do with your deal—and everything to do with who you're being? Gideon breaks down the exact playbook his team used to raise $3.1 million in 30 days, revealing why mindset crushes strategy every time.The "hot girl at the bar" mindset shift that transforms investor conversations from desperate pitches into magnetic opportunitiesWhy 40% of cold contacts said yes to hearing about future deals—and the exact text message format that made it happenThe lurker effect: How an investor who never engaged dropped $50K after a 5-minute callOne LinkedIn post per week puts you in the top 1% of creators—and unlocks untapped W2 capital"We lie to ourselves more easily than we lie to anybody else. When you tell yourself you're gonna commit to something—do you actually do it?"Ready to stop chasing capital and start attracting it? Hit play and steal the frameworks Gideon used to close $3.1M.
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Ep 81: Boutique Hotels to Micro Resorts: My 2026 Cash Flow Pivot
What if you could leave your W-2 with a single real estate deal? While most investors are stuck choosing between cash flow OR appreciation, Gideon reveals the overlooked strategy that delivers both—and why he's going all-in on it for 2026.In this episode, you'll discover:Why boutique hotels crushed his appreciation goals but left his wallet hungry for cashThe "barbell strategy" that separates wealthy investors from everyone elseHow a $3M property can put $240K in your pocket annually (with the math to prove it)The saturated market trap destroying returns—and where smart money is flowing insteadA financing hack using "park models" that banks actually love"AI can't own things. AI can only do things. So I don't want to make my money from doing things—I want to make my money from owning experiences that cannot be replaced."Ready to build cash flow that actually moves the needle? Hit play and DM Gideon @gideonspencer_ with your questions.
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Ep 80: 1 Amsterdam Apartment to $125M Managed: Revenue Management Secrets With Jasper Ribbers
What happens when a finance trader quits his job, becomes homeless for eight years across 100 countries, and stumbles into Airbnb before anyone knew what it was? He builds a revenue management empire.Jasper Ribbers went from renting out his Amsterdam apartment in 2012 to now overseeing $125 million in yearly short-term rental bookings. In this episode, he reveals:Why "set it and forget it" pricing costs operators 10-40% in lost revenueThe three pillars of revenue management most hosts completely ignoreWhy diversifying by guest type beats geographic diversification every timeThe hiring mistake that nearly killed his business growthHow micro resort economics crush scattered portfolio returns"A company is the people and the systems. Those are the two things you need."🎧 Plus: Get Jasper's free revenue report at freewildfoundry.com/report to discover the holes in your pricing strategy.
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Ep 79: How to Build a $1M Personal Brand: Content Creation Strategies With Courtney Johnson
What if the only thing standing between you and your dream life is a lie you keep telling yourself? When Courtney Johnson got laid off, she finally stopped building personal brands for everyone else and went all-in on her own—landing a book deal with Penguin Random House and 500K+ followers in record time.What You'll Learn:Why opportunities go to the loudest, not the most qualified—and how to leverage that truthThe childhood programming keeping you from posting consistently (and how to override it)The "pottery class principle" that separates content creators who win from those who quitWhy paying for your peers accelerates success faster than any strategy"If you're going to complain about something, go create it yourself. The market rewards creators." — Courtney JohnsonReady to stop lying to yourself about what's possible? Press play and discover the gap between where you are and where you want to be.
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Ep. 78: Creative Financing Breakdown: 3 Methods Stacked on 1 Hotel Deal with Gideon Spencer
What if you could buy a hotel without spending a penny of your own money? That's exactly what one investor in Gideon's community did—and in this solo episode, Gideon breaks down the exact strategies that make deals like this possible.The four questions that unlock seller motivation and turn "no" into creative deal structuresWhy asking for seller financing upfront kills your credibility—and how to position it as a benefit insteadMaster lease agreements: the "most beautiful and least utilized" method for building massive equity with minimal capitalHow Gideon stacked three financing methods on one hotel deal to slash his cash requirement"You're not trying to solve the problem of just getting to close—you're trying to solve the seller's problem post-close."Whether you're eyeing your first commercial deal or looking to stretch your capital further, this episode hands you the playbook. Listen now and start structuring deals that actually pencil.
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Ep 77: 250 Units Without Outside Investors: Luke Carl's 15-Year Real Estate Journey
What if the path to 250 rental units didn't require outside investors, fancy strategies, or lucky breaks—just years of living on $20 a day while driving Uber at night? Luke Carl built a real estate empire the hard way, and he's brutally honest about every punch to the face along the way.The "dumb luck" transition: Luke didn't strategically target short-term rentals—he simply couldn't afford Nashville anymore and pivoted to the next town over where overnight rentals were the normWhy NOW is the buying window: Interest rates are dropping but property prices haven't caught up yet, creating a rare moment of increased purchasing power before values riseThe 14-unit cleaner threshold: To keep quality housekeepers loyal and full-time, you need approximately 14 properties feeding one crew—anything less and you're competing with InstacartTax loophole for W-2 earners: Short-term rentals allow material participation + bonus depreciation even with a day job—impossible in any other asset class"We were literally living on $20 a day for several years to throw money in the pot for the next down payment."- Luke CarlDiscover how Luke scaled to 250 units while keeping operations lean with just three team members—and why he says the best time to buy beach houses is right now.Check out Luke on his socials and website: Instagram: @lukecashflowcarlWebsite: https://theshorttermshop.com/
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Ep 76: The 95% Automation Strategy: Building a Boutique Hotel Portfolio with Gideon Spencer
Hotel investor Gideon Spencer sat down with Terry Knight to share the raw story behind his boutique hotel empire—including the four-month period when his wife became bedridden, his mom got cancer, and his dad faced heart failure. They dove deep into how that crisis forced Gideon to abandon his tech career and go straight for commercial real estate with zero experience.In this conversation with Terry, Gideon reveals:The "Mentor Flywheel" strategy that let to the first hotel partnership without any real estate backgroundHow Gideon negotiated my first deal from $8.5M down to $6M by understanding seller motivationsThe exact automation systems running 150+ hotel units at 95% efficiencyWhy Baby Boomers retiring creates a 2-year window for acquiring hotels at massive discountsThe counterintuitive approach to evaluating hotels with zero financial records"You don't have to know anything. You literally just need to sell a vision to somebody who knows that thing." - Gideon SpencerTerry Knight hosts a top entrepreneurship podcast featuring 8- and 9-figure earners sharing their wealth-building strategies. Listen to the full conversation about pivoting from tech to hotels, automating operations, and why selling massive visions is easier than small ones.
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Ep 75: The Mindset to Buy Hotels with Gideon Spencer
Hotel investor Gideon Spencer joins Bronson Hill on the Mailbox Money Show for a rare, behind-the-scenes look at what really happens when you go all-in on commercial real estate—while your entire life is falling apart.Most real-estate conversations glamorize the deal. But for Gideon, buying his first boutique hotel wasn’t a business play—it was survival. With his wife bedridden, both parents fighting for their lives, and no safety net, he was forced to compress years of growth into months. What followed was a total identity shift, a crash course in high-leverage rooms, and the mindset transformation that turned an overwhelmed operator into a boutique-hotel owner in record time.Gideon and Bronson dismantle the myths around “passive” real estate and reveal the mindset frameworks that create real wealth—not just bigger assets.The High-Concentration Strategy: Why small curated rooms outperform massive conferences—and how they 10x your deal flowThe Mortality Moment: How nearly losing his entire family forced Gideon into commercial real estate overnightThe Boutique Hotel Advantage: Why this asset class is the next major wave after self-storage and multifamilyThe Identity Reconstruction Process: How Gideon uses “I Am” statements to delete self-limiting beliefs instantlyThe Zero-to-Hotel Path: How he bought a hotel without knowing a single hotel owner beforehand“Buying a $20M hotel only sounds crazy until you hang out with people who think that’s normal.” — Gideon Spencer
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Ep 74: From $200K Employee to $250M Portfolio: Bronson Hill's Escape
What if your biggest barrier to wealth isn't knowledge or capital—it's your own self-worth? Bronson Hill walked away from his $200k/year medical sales career to become a general partner in $250 million worth of real estate after discovering the shocking pattern among 2,500 millionaires he's personally interviewed.The "wealth worthiness" concept that separates millionaires from everyone else (86% of millionaires are self-made, not inherited)How he raised $15 million while working full-time by stacking 1,000 phone calls in 18 monthsThe counterintuitive farming vs. hunting approach that attracts high-net-worth investorsWhy your morning self-talk literally rewires your cellular response to opportunitiesThe secret room strategy where lonely millionaires pay to solve each other's problems"I walk into a room with the confidence and authority of a king—after saying it for six months, it started manifesting in my life." - Bronson Hill"Once you've done impossible things, you keep creating stuff people said was impossible." - Bronson HillDiscover the exact mindset shifts and tactical strategies that help ordinary people build extraordinary wealth.Check out Bronson Hill at his website and socials!https://bronsonequity.com/@bronsondavidhill
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Ep 73: Navy Veteran Goes From Zero to $30 Million in 5 Years: Real Estate Strategies With Adit Shah
From negative net worth to $30 million in assets in just five years—Adit Shah worked for FREE for an entire year to break into real estate development. This Navy veteran's unconventional path reveals the exact playbook anyone can follow to achieve financial freedom by age 26.Key revelations from this episode:The "100 Email Strategy" that landed him a mentor when 99 developers said no—and why increasing your surface area of luck is everythingWhy making ZERO dollars your first three years is actually the smartest move (and how playing a 20-year game changes everything)The exact steps to take with $0, $10,000, or $50,000 to break into commercial real estate TODAYHow joining the right community took him from one deal per year to $20 million in acquisitions in 9 monthsThe counterintuitive approach to raising $10M+ by focusing on WHO, not HOW"There's no problem in not making any money in your first one to three years. Chuck the idea of making money and focus on acquiring the most experience in the shortest time possible." - Adit ShahListen now to discover the high-leverage mindset shift that separates six-figure earners from millionaire developers.Check out Adit Shah at his Instagram and Website!@housebenderhttps://www.housebender.com/
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Ep 72: Ex-D1 Football Coach Builds an $80 Million Real Estate Portfolio With Ben Kall
What does it take to go from living in your parents' basement to building an $80 million real estate empire in just seven years? Ben Kall was plowing snow at 2AM when he had his breaking point—watching the property owner sleep while he froze outside doing the work. That single moment of clarity launched a journey that would transform a broke former D1 football coach into a financial freedom case study.Key Insights:The brutal truth about scaling: Ben and his partner managed a $60 million portfolio with just ONE virtual assistant—pure brute force that nearly broke them before they learned to work through peopleThe mentor flywheel unlocked: How asking two simple questions ("What's your goal?" and "What's your biggest challenge?") turned strangers into business partners on million-dollar dealsWhy it's easier to make $1M than $100K: The "two-mile principle" that forces you to find completely different vehicles when your goal is far enough awayFriends and family to 80 investors: How eight initial investors became 80 through referrals alone—no social media, no ads, just delivering on promises"I was plowing snow at two in the morning and realized the person I'm working for doesn't even know it's snowing. He's getting paid and I'm out here grinding away from my family again. That's when I decided I needed to become an investor." — Ben KallListen now to discover the exact mindset shifts that took Ben from property manager to portfolio owner, and why his first $1.5 million storage deal changed everything.Check out Ben on Instagram!@ben_Kall_www.LegacyInvestmentGroup.comwww.WaukeeStorage.comwww.MN-Storage.com
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Ep 71: Securing $150k at 0% in Funding and $7k First Class Flights for Free: Credit Hacking With Jack McColl
Ever wondered how some people fly first class for $6 while you're stuck paying thousands? Jack McColl, the "King of Credit," reveals the underground strategies banks don't want you to know—from stacking $150K in 0% interest business funding without tax returns to booking $21,000 business class trips for 150,000 points. This isn't about credit card debt; it's about weaponizing the financial system to build your empire.In this episode, you'll discover:The Chase "loophole" that lets you roll 0% interest credit across credit cardsWhy using points in your bank portal is costing you 10X the value (and the transfer bonus hack that changes everything)How Jack booked a $10,000 Bora Bora overwater villa for 185,000 points instead of a millionThe real reason business owners need 50+ credit cards (and how to manage them without losing your mind)Jack's journey from economy backpacker to owning a private plane—and how you can too"I'm very pro-freedom. If I can help people get access to money so they can scale their business and create the life they want, that's what drives me." - Jack McColl
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Ep 70: The Road to $10 Million - Hotel Acquisition Through The 4 Pillars Framework With Brian Luebben
Hotel investor Gideon Spencer sits down with Brian Luebben on his podcast, Action Academy, for a masterclass on the brutal realities nobody talks about after buying your first business.Most acquisition advice stops at the deal closing—leaving new owners drowning in operations they never planned for. Brian and hospitality investor Gideon Spencer expose the brutal truth: buying the asset is only 33% of the journey.In this no-BS breakdown, they reveal the missing phases that separate passive income dreamers from actual wealth builders—plus the four business pillars that determine whether your acquisition prints money or bleeds it.What You'll Discover:The Gap Strategy - Why cloning competitors keeps you average, and how identifying their biggest weakness captures untapped market share instantlyThe $100K Pre-Product Launch - How Brian generated six figures before creating an LLC, bank account, or even finishing his offer (and why this validates everything)Profit First Reality Check - The cash flow framework that put a million dollars in Brian's pocket after years of "reinvesting" himself brokeThe One-Three-One Framework - How to train employees to solve problems independently instead of making you the bottleneck"We did $100,000 in revenue for Action Academy before I had a bank account, a business, an LLC, or even a product." - Brian Luebben
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Ep 69: Overweight Insurance Salesman to Ironman Angel Investor with Eric Hinman
What if the person holding you back from your dream life is the exact version of yourself you're clinging to? Eric Hinman was drowning in the "work hard, play hard" lifestyle of his twenties—overweight, exhausted, and convinced happiness came from bars and buying nice things. Then one decision to hire a personal trainer unlocked a transformation that led him from 200+ pounds and brain fog to becoming an elite endurance athlete and successful angel investor. In this raw conversation, Eric reveals:The "autopilot method" for building unbreakable habits without relying on motivation (spoiler: it's not willpower)Why the shiny object syndrome of social media success is keeping you from doing what actually works—and the one question that cuts through the noiseThe exact progression from 30-minute gym sessions to qualifying for Kona: how compounding small wins creates extraordinary resultsThe counterintuitive training secret that made him slower before he got faster—and why pushing harder was sabotaging his progress"I recognized that with triathlon, it's just a grunt work sport, similar to business—if you have the right mentors and execute day in and day out, you can take it really far." - Eric Hinman
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Ep 68: Broken Back to 66 Keys: Scaling Hotels in Durango with Jordan Malara
What if breaking your back was the best thing that ever happened to your business? When Jordan Malara's skiing accident left him bedridden, it forced him to do the one thing holding him back from massive scale: delegate. Fast forward to today—he's turned his time in the army and his short-term rental expertise into a growing boutique hotel portfolio, including one "dumpster fire" property complete with daily police visits, homeless squatters, and weed plants growing in the alleyway.In this high-energy conversation, you'll discover:The creative financing blueprint that let Jordan acquire hotels with just 10-15% down (using SBA loans + seller financing)How he added 20% revenue in 30 days using only dynamic pricing—before even closing on the propertyWhy the biggest hotel deals often look like disasters on the surface (and how to spot hidden gold)The mindset shift that transforms every business obstacle into an exciting puzzle to solveWhy surrounding yourself with the right people matters more than talent, capital, or experience"Life is about who you're becoming through the work—not just the outcome itself." - Jordan Malara
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Ep 67: The Evolution of a Quiet Town to Airbnb Hotspot With Hotel Owner Adam Goldberg
What if the biggest mistake you're making right now is thinking too small? When Adam Goldberg transformed a Sedona bed and breakfast into a million-dollar wedding destination, he discovered something that changed how he views every business decision—and it started with one brutally honest question most entrepreneurs never ask themselves.In this episode:The unconventional SBA strategy that helped Adam acquire prime Sedona real estate before the market exploded 400% (and why his decision NOT to build a restaurant saved his business)Why the "who" matters more than the "what"—Adam's framework for choosing mentors, partners, and deciding which rooms you actually belong in before the spaghetti starts falling out of your mouthThe Stalard Plan revealed: How thinking in 2-500 year timeframes instead of quarterly results completely transforms your approach to wealth, legacy, and what you're actually building"You can't go any faster than one day at a time. But when you look back and six months have passed, the time is gone. So who do you want to be? Where do you want to go? What does it look like at the end of the game?" — Adam Goldberg
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Ep 66: From Losing $50M to Buying Thousands of Units with Rod Khleif
What if losing everything was actually the beginning of your greatest success? When Rod Khleif watched $50 million disappear in the 2008 crash, most would have stayed down. Instead, he used five powerful mindset strategies to rebuild an even bigger real estate empire. This conversation reveals the psychology behind both massive failure and extraordinary recovery.What you'll discover:The "burning desire" goal-setting method that turns dreams into non-negotiable outcomesWhy your peer group determines your net worth more than your skills or knowledgeThe gratitude technique Rod used to manifest everything he wanted (including that $50M he lost)How separating your identity from your "vehicle" makes you virtually unstoppableThe counterintuitive reason giving back immediately accelerates wealth building"I wasn't a failure when I lost 50 million dollars. I felt like one for a little bit, but the bottom line is it failed—I didn't fail" - Rod Khleif
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Ep 65: Scaling a $20 Million Roofing Empire With Colt Moncla
What if the fastest way to scale isn't better systems or more capital, but becoming a completely different person? When Colt Moncla took on his first million-dollar roofing job, he had zero idea how to execute it. Today, that "fake it till you make it" mindset has built Cool Roofs into a $20M+ multi-state empire with 70+ sales reps.In this raw conversation, Colt reveals:Why "tour guide leadership" crushes traditional management (and how it created specialists who create specialists)The counterintuitive reason he waited 6 years before getting an office—and how this stewardship mindset accelerated growthHis unique "council of mentors" painting strategy that eliminates emotional business decisionsThe brutal personal shifts required to scale from startup founder to $20M+ CEOWhy thinking time beats hustle culture: his 45-minute "boredom sessions" that unlock breakthrough solutions"I tell people we're a personal development company that just so happens to do roofing. At the end of the day, we're in the people business." - Colt Moncla00:00 The Million Dollar Job with Zero Experience00:51 Introduction: Colt Moncla and Cool Roofs' $20M Journey02:15 What Cool Roofs Does: Personal Development Through Roofing03:29 Building Culture That Enables Scale05:02 Tour Guide vs Travel Agent Leadership Philosophy07:10 Gamification: Bronze to Platinum Ranking System08:55 The Council Painting: Think and Grow Rich Strategy12:16 The Power of Thinking Time and Boredom16:33 Origin Story: From Network Marketing to Door-to-Door19:53 The TPO Roof Deal: "I Have No Idea How to Do This"22:10 Taking Action Before You're Ready: The Neo Matrix Approach25:46 Startup vs Scale: Different Person, Different Challenges27:12 Personal Development Investment: John Maxwell Coaching30:29 Coaching Method: Questions Over Instructions33:48 Delegation Success Story: Full Autonomy and Trust36:07 Systems for Scale: Weekly Meetings and Structure37:55 Protecting CEO Time for Big Things, New Things, Broken Things41:45 People Positioning: The Key to Delegation43:55 "Say Yes, Then Figure It Out" Philosophy44:55 The CFO Advantage: Your Most Important Hire46:38 Key Scaling Questions: Energy, Growth, and Purpose50:56 Finding People Who Love What You Hate54:09 Closing: Baking a Cake and Team Building
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Ep 64: Thousands of Identities Transformed: Rewrite Your Story with Daniel Schuler
What if every limitation holding you back was completely fabricated? In this episode, Daniel Schuler reveals how 7 years of coaching thousands of people taught him that we're only born with 2 fears—everything else is a lie we've learned to believe.In this conversation with identity and emotional intelligence coach Daniel Schuler, you'll discover:Why we're born with only 2 fears and how 100% of your other limitations are fabricated storiesThe difference between who you ARE versus what you DO—and why most people build their identity on the wrong foundationHow to use evidence-based thinking to shatter self-limiting beliefs that have no factual supportThe confession and repentance method for distinguishing between your voice and the voice of truthWhy "fake it till you make it" affirmations keep you trapped in lies—and what to do insteadThe internal compass system: How to align your actions with that quiet voice insideThe transformative question that breaks through any self-imposed limitation: "What's the biggest lie I believe about myself?""You are exactly where your story has gotten you. The circumstance is a one-time occurrence—it's the story that lasts a decade." – Daniel Schuler00:00 Introduction and Daniel's Background02:58 What Is Identity? Breaking Down the Core Concept04:58 Daniel's Personal Identity Through Faith07:12 Gideon's "I Am" Statement Process and Reading Story09:14 Daily Self-Regulation and Asking Specific Questions13:46 The Two Born Fears and Reprogramming Your Story16:04 Taking Accountability: You Built Your Current Reality19:43 Fact vs. Belief and Extreme Ownership23:48 Why "Fake It Till You Make It" Affirmations Fail27:08 Building Affirmations Rooted in Truth and Evidence31:23 Gideon's Community Building Self-Limiting Belief Discovery33:36 The Evidence Test: Being Better Lawyers for Yourself37:36 Internal Compass vs. Prefrontal Cortex Stories39:37 The Spiritual Dimension: Confession and Repentance45:57 Loud Voice vs. Soft Voice: Self-Preservation vs. Truth48:22 Gideon's Three-Part Alignment Model53:32 The Word Reading You: Scripture as Living Communication59:07 Releasing Ego and Questioning Religious Branding1:05:07 Gideon's Homeless Man Dream: "Branding Is Not Your Concern"1:07:48 Self-Preservation vs. Progression Voices1:09:25 How High Performers Identify Hidden Self-Blockers1:15:04 The 60-Year-Old Self Visualization Technique1:17:44 The Ultimate Question: What's the Biggest Lie You Believe?1:19:40 Closing Thoughts
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Ep 63: Turning $300 to $600K. Boutique Hotels with Gideon Spencer
What if a $300 repair could unlock $600,000 in value? Gideon Spencer shares how applying agile tech principles to real estate let him scale from a fourplex to boutique hotels in just two years.In this conversation with Rod Khleif, you’ll discover:How a single plumbing fix turned a $46K annual loss into a $600K value-addThe staff-light, 95% automated model that makes boutique hotels outperform traditional operatorsWhy dynamic pricing alone added ~$250K in asset valueHow Gideon scaled $6.5M of acquisitions with only $20K downThe mentor “flywheel” strategy that landed him five more hotelsWhy boutique hotels hit the perfect sweet spot: too big for the small guys, too small for the institutions“Cast a big enough vision, bring the right mentors on, and everything gets easier.” – Gideon Spencer00:00 Introduction & First $300 to $600K Story00:41 Rod Welcomes Gideon01:19 From Tech to Real Estate: Applying Agile03:15 Why Gideon Left Tech (Family Health Challenges)05:48 Building Wealth for Security & Shifting to Hotels07:32 Cross-Functional Teams and Daily Standups09:10 A/B Testing in Real Estate & Investor Outreach11:27 First Boutique Hotel Deal (24 Units in Solvang)13:39 Differentiation: Outdoor Space, Wine Partnerships, Weddings16:10 Scaling to Six Hotels & Choosing the Right Partners17:38 The Mentor Flywheel: Aligning Incentives for Deals21:16 Tech & Automation in Fourplex and Hotels24:33 Staff-Light Models & Improving the Bottom Line25:42 $300 Fix = $600K in Value (Detailed Breakdown)26:51 Dynamic Pricing Added ~$250K in Value28:04 Raising Capital with Minimal Upfront Cash29:42 Mindset: Solve Problems Instead of Saying “I Can’t”29:52 Outro & Gideon’s Podcast Mention
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Ep 62: The 9-Foot Pink Dinosaur That Doubled Revenue: Contrarian Truths Most Investors Miss with Bridgette & Blue
What happens when you stop playing it safe and start trusting your weirdest instincts? Bridgette and Blue from Funkidiz turned Facebook Marketplace finds into million-dollar differentiation strategies.In this raw conversation, you'll discover:Why the craziest design risks generate the highest returnsThe counterintuitive reason most short-term rental hosts are leaving money on the table by playing it conservativeHow to build a business with your romantic partner without destroying your relationship, along with their game changing approach to handling conflictThe exact mental framework for making gut decisions when everyone thinks you're crazyWhy commercial real estate is the natural progression for creative Airbnb operators - and how to make the leap"You just don't know what your capable of unless you just do it. " - BridgetteChapters00:00 Introduction to Funkidiz and Unique Designs01:39 Creative Risks and Unique Features in Rentals04:39 Authenticity in Branding and Design07:30 The Importance of Partnerships in Business09:38 Navigating Business Dynamics in Relationships12:24 Transitioning to Commercial Real Estate15:52 Innovative Concepts in Unique Stays20:07 Building a Strong Team and Community23:57 The Journey of a Successful First Deal25:35 The Role of Social Media in Business29:42 Finding Balance in Content Creation32:06 Navigating Operational Challenges34:19 Balancing Business and Personal Relationships37:23 The Importance of Coaching and Mentorship39:42 Effective Communication in Relationships43:03 Trusting Your Gut and Taking Risks45:24 Finding Joy in the Journey50:18 Embracing Failure as Part of Growth53:19 The Role of Ego in Personal Growth01:01:05 Questions for Success01:04:57 Podcast Outro.mp4
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Ep 61: Real Estate Broker by Day, Co-Living Builder by Night with Benjamin Benomar
Benjamin Benomar is a real estate broker who cracked the code on rental income after 6 years as an agent helping 300+ clients. He created a system for tripling property revenue by managing 25 tenants with 99% occupancy.In this conversation, Benjamin reveals:How to turn $2,500 rent into $8,000 monthly revenue by converting single-family homes into co-living spacesThe 9-room transformation strategy that maximizes every square foot without violating occupancy lawsHis 99% occupancy system using Facebook groups and PadSplit to fill rooms in 24-48 hoursThe 100% commission brokerage model that lets agents keep maximum profits while funding co-living dealsWhy he targets the "Benjamin of 15 years ago" - the demographic sweet spot that pays on time and maintains propertiesHis path from 300+ transactions to broker and how real estate sales fund advanced investment strategies[00:00] The Grant Park Deal - Benjamin opens with his $2,500 to $8,000 transformation example from Atlanta[00:59] Meeting Benjamin - Gideon's intro about meeting in Whistler and Benjamin's multilingual background[02:42] What is a Brokerage? - Benjamin explains passing his broker exam and the leverage opportunity in real estate brokerages[04:18] Brokerage Revenue Models - Breaking down commission splits vs. Benjamin's 100% commission model[06:41] What is Co-Living? - Benjamin defines co-living as an advanced investment strategy that maximizes assets[08:21] The $8,000 Revenue Transformation - Complete breakdown of turning single-family rent into co-living cash flow[10:00] Co-Living Regulations - Navigating occupancy limits and why Benjamin bends rules in certain areas[12:11] The Target Demographic - Why Benjamin targets "the Benjamin of 15 years ago" in B and C+ class properties[15:06] Co-Living Buy Box Criteria - Location, size, privacy, parking requirements, and why HOAs are deal-killers[22:40] From Purchase to Move-In Ready - Renovation process, bathroom ratios, and property management setup[26:24] Filling Rooms Fast - PadSplit platform, Facebook groups, and the 24-48 hour occupancy strategy[28:00] Target Metrics - 15% cash-on-cash returns, $1,500 minimum cash flow, and appreciation strategy[30:03] Co-Living Financing - DSCR loans, conventional financing, and why lenders still use traditional rent ratios[31:38] Management Reality - From 1 tenant to 9 tenants and the systems needed to manage 25 tenants efficiently[34:23] Automation Potential - Current Trello systems and future tech opportunities in co-living management[36:02] The Multifamily Vision - Converting apartment complexes and the European co-living model[40:52] Commercial vs. Residential - Why cap rates matter and how co-living valuations are evolving[45:21] Furnished vs. Unfurnished - Strategic choice to increase tenant retention through unfurnished rooms[47:08] The $5,000 Monthly Blueprint - House hacking strategy for military member Josh to hit his cash flow goal[51:04] Dual Leverage Strategy - How 300+ transactions fund co-living investments and time leverage[52:40] Burn the Ships Philosophy - Benjamin's all-in approach to quitting corporate and going full-time real estate
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Ep 60: From The Navy to Founder: Growing Vets & Valor with Calvin Blankenship
When Navy veteran Calvin Blankenship realized corporate life would never recreate the brotherhood he craved, he made a radical decision that led to one of the most audacious acquisition stories you'll ever hear.In this raw conversation, Calvin reveals:The "reverse psychology" approach to risk that made him go all-in when everyone else stays safeHow he bought a $2 million distillery operation for just $260,000 through a foreclosure deal (and raised $700K total)The partnership strategy that fills your skill gaps without giving up control of your visionWhy he gives away business training for free and still profits massively from every dealHis aggressive plan to acquire 4 businesses per year and hit $100M valuation[00:00] The $260K Distillery Deal - Calvin opens with the shocking details of buying a $2M operation for pennies on the dollar[01:49] From Navy to Corporate Misery - Why Calvin knew he had to create the brotherhood he was missing[03:30] The All-In Moment - The mindset shift that made entrepreneurial risk feel like the safer option[08:20] Reverse Engineering the Dream - How Calvin mapped his vision backwards into an actionable business plan[10:24] Building Vets & Valor - The free training program that creates business operators from military veterans[14:55] The Partnership Playbook - Calvin's strategy for finding complementary skills and aligning incentives[22:11] Deal Hunting Strategy - From BizBuySell to Facebook posts: how Calvin sources acquisition opportunities[28:35] Inside the Distillery Acquisition - Complete financial breakdown: purchase price, capital raise, and projected returns[34:14] Scaling to $100M - Calvin's aggressive plan to acquire 4 businesses per year and transition to private equity[38:21] The Question That Changes Everything - Calvin's philosophy on risk and the worst-case scenario mindset
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Ep 59: The Strength is in the Struggle: Mindset Mastery with Ross Tschirn
Ross Tschirn quit a Navy SEAL bootcamp after just 4 days. However, that "failure" became the catalyst that transformed him from a corporate drone into a successful entrepreneur with multiple lucrative revenue streams. In this episode, Ross reveals how embracing struggle and developing unshakeable discipline creates the mindset for business and life success.Ross shares:The Navy SEAL wake-up call that shattered his corporate reality and sparked his entrepreneurial journey (even though he quit)Why "the strength is in the struggle" - how to extract gold from your darkest moments instead of just surviving themThe limiting belief filter system that determines who belongs in your life and who's holding you backHow building in public accelerates everything - why sharing your vision before you're ready creates unstoppable momentumThe mid cingulate cortex hack that makes doing hard things easier (plus the coffee challenge that builds this mental muscle)The entrepreneur-parent balance - maintaining peak performance while raising kids without sacrificing eitherHis $10K/month business model scaling fitness coaching while pursuing senior care real estate opportunitiesChapters:00:00 Navy SEAL Reality Check: How Quitting Changed Everything02:20 The $20M Corporate Wake-Up Call03:48 Breaking Free From Limiting Beliefs and Toxic Feedback06:09 The Journey Through Adversity: Cancer, Heartbreak, and Transformation10:32 Finding Gold in the Struggle: The Strength Philosophy14:26 Senior Care Business Vision and Real Estate Opportunities19:08 Parenting as Fuel: How Kids Amplify Entrepreneurial Drive24:55 Building in Public and Speaking Visions Into Existence30:33 The Neuroscience of Discipline: Training Your Brain for Hard Things39:33 Scaling the Coaching Business: Systems and Capital Allocation49:15 The Heavy Mile Co Challenge and Final Wisdom
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Ep 58: From Zero to $300M: The Buying Favor System with Jarrod Guy Randolph
A pair of signed ballet shoes closed a $35 million real estate deal for Jarrod Randolph - and that's just one example of how he used his Favor Buying Framework. In this episode, Jarrod breaks down his process of buying favor with people that unlocks unstoppable business relationships so you can apply it to your own life.Jarrod reveals:The "buying favor" system that turns your existing contacts into unlimited revenue access (hint: it's not about networking events)Why 99% of entrepreneurs fail at fundraising – and the trust-building framework that helped him raise $300M+The mirror test mistake most masterminds make that wastes your money and timeHow to architect high-value rooms that create genuine business accelerationThe childhood mindset shift that separates broke thinking from wealth-building behaviorChapters:00:00 Building Trust and Relationships in Capital Raising06:14 The Power of Forgiveness and Letting Go11:37 The Favor Economy: Buying Favor and Adding Value16:47 Alignment Over Attention: Building Meaningful Connections22:37 The Role of Money as a Vehicle28:16 Questions for Success: Adding Value to Your Network
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Ep 57: $3.5M in Properties with 100% Financing: Debt Partnerships with Kyle Moffat
SummaryIn this conversation, Kyle shares his journey in real estate, focusing on property acquisition, transforming long-term rentals into short-term stays, and the importance of creative financing. He discusses the challenges of managing debt, the significance of self-education, and how leveraging social media can enhance networking opportunities. Kyle emphasizes the need for flexibility in negotiations and the value of building relationships in the industry.Chapters00:00 Introduction to Kyle Moffitt's Journey01:26 Acquiring Properties with 100% Financing04:35 Transforming Long-Term Rentals to Short-Term Stays08:24 Understanding Debt Service and Risk Management10:29 Capital Raising Strategies and Negotiation15:12 Timing Renovations and Cash Flow Management17:19 Networking and Building Relationships for Success23:46 The Alaska Life: Building a Social Media Presence23:58 The Importance of Self-Education in Real Estate
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Ep 56: How To 10X Your Deal Flow
In this episode, Gideon discusses essential strategies for increasing deal flow in hotel investments. He emphasizes the importance of clarity in deal criteria, how to build strong relationships with brokers, how to build relationships hotel owners, and leveraging partnerships with experts to enhance credibility and access to opportunities. The conversation provides actionable insights for both new and experienced investors looking to navigate the hotel acquisition landscape effectively.Chapters00:00 Introduction to Increasing Deal Flow03:14 Defining Your Ideal Hotel Deal05:53 Building Relationships with Brokers08:53 Engaging with Hotel Owners14:13 Leveraging Expert Partnerships for Success
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Ep 55: 5 Fatal Mistakes to Avoid When Buying Your First Hotel
In this episode, Gideon discusses the five fatal mistakes to avoid when buying your first hotel. He emphasizes the importance of cash flow from day one, the risks of seasonal and rural markets, the necessity of proper property management, and the value of teamwork in commercial real estate. By avoiding these common pitfalls, first-time investors can position themselves for success and achieve asymmetric returns on their investments.TakeawaysAlways seek properties that cash flow from day one.Avoid investing in seasonal markets to reduce risk.Rural or weak markets can lead to poor cash flow and appreciation.Don't undervalue property management in your financial planning.Commercial real estate requires a strong team to succeed.Mitigate risks by partnering with experienced investors.Plan renovations during off-peak seasons for better cash flow.Select markets with consistent demand for better stability.Avoid compromising on market quality when searching for properties.Align incentives with partners to ensure mutual success.
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Ep 54: Best Advice from 800+ Millionaire Interviews
This episode dives into the best and worst advice Brian Luebben and Gideon Spencer have ever received. Buckle up! This one's packed with gems.Chapters00:00 The Best Advice: An Introduction07:09 The Process of Becoming: Identity and Growth13:18 Success and Family: Building a Life That Matters19:27 The 60-Year Rule: Long-Term Decision Making25:25 Living Your Dash: The Story of Your Life28:31 Rich vs. Wealthy: The True Measure of Success38:36 The Impact of Self-Interest on Self-Esteem38:56 Leveling Up Relationships and Life40:26 Pursuing Interesting Goals41:08 The Importance of Momentum in Mentorship42:30 Energy and Vision: Keys to Connection43:09 The Law of Big Pies45:22 Creating Value Through Relationships50:11 The Million Dollar Dinner Strategy52:26 The Value of Being a Bridge54:38 The Power of Giving Without Expectation57:04 Giving While Alive: The Joy of Philanthropy01:00:00 The Shift from Self to Others01:05:11 Finding Peace in Success01:13:59 Success Through Subtraction01:19:40 The Balance of Goals and Enjoyment01:22:32 Aligning Actions with Intentions01:25:51 Building in Public and Embracing Failure01:28:26 The Importance of Community and Accelerated Learning01:31:30 Redefining Financial Freedom01:34:34 The Power of Questions and Mindset01:37:33 Embracing Pain and Growth01:40:32 Risk in Business vs. Employment01:43:45 The Journey of Life and Learning01:46:37 Responding to Life's Challenges01:49:40 Surrendering to the Journey01:52:43 The Parables of Life's Lessons01:59:31 Podcast Outro.mp4
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Ep 53: How to Pick The Right Hotel Market: 7 Rules for Strong Markets with Gideon
While most travel markets dropped revenue by 10% last year, the market Gideon's hotel is in actually increased in revenue by 5%.In this tactical deep-dive, Gideon reveals his 7-point framework for identifying bulletproof travel markets that deliver consistent cash flow even during economic chaos:The 45-minute rule that transforms risky investments into regional goldminesWhy "young couples with pets" became his secret weapon for premium pricing and targeted marketingThe hidden data sources (beyond CoStar) that reveal a market's 30-year track recordHow supply constraints create an unbreachable moat around your investmentThe exit strategy mistake that traps investors in unsellable properties"The harder a property is to buy, the easier it is to sell. The easier a property is to buy, the harder it is to sell."
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Ep 52: 117% Cash-on-Cash Returns: Sarah Glidewell's Airbnb Strategy
What if the "middle of nowhere" properties everyone else avoids are actually goldmines waiting to be discovered? Sarah Glidewell cracked the code on lake house investments in overlooked Michigan markets, turning a $90,000 down payment into $105,000 in annual net profit - after all expenses paid - for a staggering 117% cash-on-cash return. Seamingly unreasonable numbers.In this raw conversation, Sarah reveals:The counterintuitive "hands behind your back" business philosophy that scaled her business while working lessWhy she deliberately targets markets where locals say "nobody will ever come here" (and how she proves them spectacularly wrong)The brutal lesson from getting completely robbed during COVID that transformed her approach to team buildingHer 5-day mentorship launch strategy that generated $500K in year one without any prepared content"We run our business as if we don't have arms, as if our hands are tied behind our back. We can use our voice and that's it—we have to find the person to actually do the task." - Sarah GlidewellReady to discover why the most profitable real estate deals might be hiding in the places everyone else refuses to look?
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Ep 51: From 3-Bedroom House to 80-Unit Portfolio: Cory Jacobson's Scaling Blueprint
What if the mindset blocking your real estate success isn't market conditions or financing—but simply how you perceive challenges? When Cory Jacobson's investment property literally burned to the ground, he discovered a perspective shift that catapulted him from 8 to 80 units in record time.In this raw, high-energy conversation with Gideon Spencer, Cory reveals:The counterintuitive mindset shift that transformed a devastating property fire into his greatest investment opportunityWhy collaborating at the top beats competing at the bottom (and how their "brute force" approach evolved into strategic partnerships)The psychological brick walls most investors face that crumble with a single touch"It's not a big problem. It's just your biggest problem to date. You're not on that wavelength yet." - Cory JacobsonListen now to discover why the difference between owning 4 units versus 80 isn't technical skill—it's who you surround yourself with and the self-limiting beliefs you're finally willing to abandon.Connect with Cory:Instagram: @WealthJuiceOfficialChapters00:00 Introduction to Real Estate Journey01:55 Overcoming Challenges in Real Estate04:47 Mindset and Problem-Solving07:48 The Importance of Community and Mentorship10:41 Analysis Paralysis and Taking Action12:51 Identifying Self-Limiting Beliefs16:12 Collaboration vs Competition in Real Estate19:25 Building a Community for Growth20:19 Building a Community Through Authenticity22:34 Scaling Through Collaboration and Mentorship25:00 The Power of Organic Growth in Marketing28:04 Authenticity in Content Creation30:52 Creating Value Through Community Engagement36:20 Trusting Yourself for Success38:24 Podcast Outro.mp4
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Ep 50: From $0 to $30M in 3 years: Building the #1 Hostel Empire with Nathan St Cyr
SummaryIn this conversation, Nathan St Cyr discusses his recent real estate investment, focusing on the purchase of a property for $800,000 and the projected net operating income (NOI). He elaborates on the unique challenges and opportunities presented by converting a hostel into a more traditional property, highlighting the valuation aspects and the strategic decisions involved in such investments.TakeawaysWe bought it for 800,000 and budget is 800,000.Hostels have shared bathrooms, affecting their market fit.There’s very little not valued on the purchase side.Purchasing a hotel presents unique challenges.Understanding NOI is crucial for investment success.Converting properties can unlock hidden value.Market conditions can influence property valuations.Strategic planning is essential in real estate investments.Investors should assess property potential thoroughly.The real estate market is dynamic and requires adaptability.Chapters00:00 Financial Insights and Revenue Models02:43 Podcast Intro.mp402:54 Introduction to Nathan St. Cyr and His Ventures05:01 Understanding the Hostel Model07:11 Creating Memorable Experiences in Hostels11:05 Selecting and Supporting Guides for Activities13:23 The Importance of Passion Over Experience18:17 Building a Company on Human Capital20:26 Achieving Number One Hostel Status23:46 Financial Insights and Revenue Models29:10 Opportunities in Property Conversion32:03 Investor Returns and Growth Strategy33:26 Characteristics of a Successful Hostel Prototype35:25 Urban Centers vs. Natural Attractions38:56 Future Growth Plans and Expansion Strategy40:47 Navigating the Competitive Landscape43:53 The Power of Partnerships in Business49:45 Building Strategic Partnerships52:47 Vision for a $400 Million Portfolio55:47 Lessons from the Mongolian Empire58:49 The Journey from Zero to One01:01:41 The Power of Action and Regret01:03:44 Promoting the Hotel Investor Playbook
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Ep 49: Raising $11M in 90 Minutes: How Reilly Brennan & Team grew from $3M to $330M
In this conversation, Reilly Brennan shares his remarkable journey of scaling a real estate portfolio from $3 million to $330 million in just three years. He discusses the strategies employed, the importance of building strong relationships with investors, and the dynamics of assembling a diverse and effective team. The conversation also highlights the significance of continuous improvement and the application of innovative practices in real estate management. In this conversation, Gideon and Reilly Brennan explore the significance of incremental improvements in business, particularly in the context of real estate and hospitality. They discuss the application of lessons learned from previous ventures to new projects, emphasizing the importance of understanding customer needs and creating value.*Reilly mentioned raising $30M in 90 min in the episode but later mentioned it was $11M in 90 min - still absolutely insane, but he wanted to be sure we corrected it.*TakeawaysReilly scaled a real estate portfolio from $3M to $330M in three years.Building strong relationships with investors is crucial for capital raising.The importance of understanding investors' personal goals and needs.A diverse team with varied skill sets enhances operational efficiency.Continuous improvement through small, incremental changes can lead to significant results.Location is a critical factor in real estate investment success.Effective property management can significantly increase profit margins.Utilizing systems for repetitive tasks streamlines operations.Engaging investors through transparency builds trust and enthusiasm.The right team dynamics can accelerate growth and innovation. They started doing special physical therapy for muscle recovery.They painted the inside of all their vans and office spaces white.They were obsessive about the 1% rather than the big gains.If you can't find something that gives you a 10% improvement, look for 10 things that will give you a 1% improvement.We bought a small nine unit boutique hotel on Lake Superior.We're doing just under a million dollar renovation on a 22 unit hotel.Identifying a niche is crucial for attracting guests.We want to lead with revenue and see what sticks.The power of asking for opportunities is immense.It's important to align incentives with team members.Sound Bites"$11 million in 90 minutes!""We want to be the best in everything we do.""How do we make a 10% improvement?""Obsessive about the 1% rather than the 10%""We bought a small nine unit boutique hotel""Building for outdoor enthusiasts is key""We want to lead with revenue""What are the things that I'm not good at?""I'd rather own a big pie with rock stars"Chapters00:00Scaling Real Estate: A Journey from $3M to $330M10:22Investor Relationships: Building Trust and Capital20:56Team Dynamics: The Importance of Diverse Skill Sets25:47Continuous Improvement: The 1% Rule in Real Estate26:34The Power of 1% Improvements28:16Applying Lessons to New Ventures30:50Innovative Hotel Concepts for Outdoor Enthusiasts34:47Transforming Spaces with Purpose35:01Leaning into Opportunities41:03The Importance of Asking for Opportunities48:45Questions for Success in Real EstateKeywords: real estate, family office, investment strategies, capital raising, team building, property management, investor relations, continuous improvement, scaling portfolios, market analysis, 1% improvements, hotel renovation, outdoor enthusiasts, business strategy, real estate investment, community impact, asking for opportunities, scaling portfolio, innovative concepts, market needsFollow Reilly on his channels:IG: @the.brennan.buzzFollow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleFB: @huntforincredible
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Ep 48: $140K in Monthly Revenue: Brandon Hien's Social Media Strategy for the #1 Hostel in North America
In this conversation, Gideon interviews Brandon Hien, who transitioned from a lucrative sales career to lead marketing for a top-rated hostel chain. They discuss Brandon's innovative marketing strategies, the importance of community in hostels, and the role of social media in attracting guests. Brandon shares insights on influencer marketing, the guest journey, and the challenges of content creation. The conversation emphasizes the need for storytelling in marketing and the mindset required for entrepreneurial success.TakeawaysBrandon Hien transitioned from a high-paying sales job to marketing for hostels.Social media is crucial for attracting younger travelers to hostels.Community and culture are key elements in the hostel experience.Direct bookings are prioritized to avoid OTA commissions.Influencer marketing can yield better returns with smaller influencers.Content that tells a story engages audiences more effectively.Engagement with staff is vital for creating authentic content.Balancing different types of content can enhance engagement.Success in entrepreneurship requires a strong 'why' and resilience.Understanding the guest journey is essential for effective marketing.Sound Bites"I quit my job making a quarter million dollars.""We're on track to build a $400 million company.""Instagram and TikTok are their search engines.""Community is one of our biggest core values.""Smaller influencers yield a better return.""It's hard to track the guest journey.""Success is a matter of your pain tolerance."Chapters00:00Introduction to Brandon Hien and His Journey03:01Marketing Strategies for Hostels06:05Building Community and Culture in Hostels09:01Influencer Marketing Insights12:00Understanding Guest Journey and Booking Process14:56Content Creation and Engagement Strategies18:01The Importance of Storytelling in Marketing20:53Engagement with Staff and Content Planning23:51Balancing Content Types for Engagement26:59The Mindset of a Successful Entrepreneur29:47Final Thoughts and Future DirectionsKeywords: Brandon Hien, marketing, hostels, influencer marketing, social media, community building, guest journey, content creation, entrepreneurship, storytellingFollow Brandon on his channels:IG: @brandon__hienFollow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleFB: @huntforincredibleIt’s all here on The Hunt for Incredible!
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Ep 47: Raising $1M in 7 Days and Scaling an Assisted Living Portfolio with Alex Schloe
In this episode, Dr. Alex Schloe discusses the burgeoning opportunities in the assisted living sector, driven by the aging baby boomer population. He shares insights on raising capital for assisted living investments, the various investment opportunities available, and the importance of personalized care for seniors. The conversation also touches on the risks involved in managing assisted living facilities, the significance of zoning and permitting, and the necessity of building a brand for successful capital raising. Dr. Schloe emphasizes the purpose behind these investments and encourages listeners to consider the type of care they would want for their loved ones.TakeawaysThe assisted living sector is poised for growth due to the aging baby boomer population.Raising capital can be achieved through networking and building a brand.Residential assisted living offers a unique investment opportunity with high demand.The return profiles in assisted living can vary based on management and operational involvement.Managing risks in assisted living requires careful vetting of operators and communication.Zoning and permitting are critical factors in establishing assisted living homes.Building a community and network is essential for success in raising capital.Sharing your journey publicly can help build trust and attract investors.The purpose behind investing in assisted living should focus on providing quality care for seniors.Asking the right questions can guide individuals in making impactful decisions in assisted living.Sound Bites"We raised over a million dollars in seven days.""You can reach financial freedom from one home.""The risk is still there, but it's manageable.""You need to have a brand to raise capital.""Building in public is a force multiplier.""We need more personalized care for seniors.""Let's start a $200 million fund for seniors."Chapters00:00Introduction to Assisted Living Opportunities03:04The Silver Tsunami: Baby Boomers and Care Needs05:48Raising Capital for Assisted Living Investments09:05Exploring Investment Opportunities in Assisted Living11:48Understanding the Return Profiles in Assisted Living15:07Managing Risks in Assisted Living Operations17:56Zoning and Permitting for Assisted Living Homes20:53Building a Brand for Capital Raising24:10The Importance of Community and Networking26:46Purpose Behind Assisted Living Investments29:57Questions for Success in Assisted LivingKeywords: assisted living, baby boomers, real estate investing, healthcare, capital raising, investment opportunities, community building, purpose-driven investing, residential care, senior livingFollow Alex on his channels:IG: @aschloe3Follow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleFB: @huntforincredibleIt’s all here on The Hunt for Incredible!
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Ep 46: How to build a $183M Hotel Empire with Sujay Mehta
In this engaging conversation, Gideon and Sujay Mehta explore the intricacies of real estate investment, focusing on hotel management and acquisition strategies. Sujay shares his journey of managing 15 hotels and emphasizes the importance of mindset, purpose, and the role of money as a tool for achieving greater goals. They discuss aggressive bidding strategies, the significance of building relationships in negotiations, and the metrics that guide investment decisions. The dialogue also highlights the importance of communication and trust in investor relations, advocating for a humanized approach to capital raising and maintaining long-term relationships with investors. They discuss the contrasting worlds of boutique and branded hotels, discussing the unique characteristics, trade-offs, and market dynamics of each. They explore the growing trend towards experiential stays, the importance of values and purpose in business, and the significance of daily self-reflection for personal and professional growth.TakeawaysMoney is just an instrument for carrying out purpose.Being aggressive in acquisitions can lead to better opportunities.Understanding your buy box is crucial for investment success.Cash on cash return is a key metric for evaluating deals.Building relationships with investors is essential for long-term success.Communication and transparency foster trust with investors.Negotiation is about understanding what both parties want.The importance of being human in business interactions.Investors appreciate consistent communication and updates.Long-term relationships with investors can lead to future opportunities.The hospitality industry is seeing a shift towards unique, experiential stays.Boutique hotels offer flexibility and personalization that branded hotels do not.Branded hotels provide automatic marketing and consistency in guest expectations.The first impression of a hotel is often its online presence.Younger generations are willing to pay more for unique experiences.Corporate travelers prioritize safety and consistency over unique experiences.Values and purpose in business are crucial for long-term success.Daily self-reflection is essential for personal growth and improvement.Intentions behind actions matter more than the actions themselves.Financial independence can empower individuals to support meaningful causes.Sound Bites"Money is just an instrument.""You gotta dive in.""What do we both actually care about?""You have to know what you want.""Cash on cash is huge.”"It's about being human, humanize yourself.""You can make it your own.""The day you give up is the day you fail.""You only lose when you quit."ChaptersIntroduction and ConnectionAcquisition Strategies and Management InsightsAggressive Bidding and Market DynamicsNegotiation Tactics and Building RelationshipsDefining the Buy Box and Investment CriteriaKey Metrics for Evaluating DealsInvestor Relations and Capital RaisingThe Importance of Communication and TrustBuilding Long-Term Relationships with InvestorsExploring Unique Stays vs. Branded HotelsThe Shift Towards Experiential StaysPurpose and Values in BusinessDaily Reflections for SuccessKeywords: real estate, hotel management, investment strategies, negotiation, investor relations, cash flow, acquisition, market dynamics, multifamily, capital raising, boutique hotels, branded hotels, experiential stays, hospitality industry, hotel marketing, unique accommodations, scaling wealth, business values, daily improvement, hotel ownershipFollow Sujay Mehta on his channels:IG: @sujmehtaFollow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleFB: @huntforincredibleIt’s all here on The Hunt for Incredible!
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Ep. 45: Behind the Mic — My Real Estate Path From Vision to Victory As Seen On The Rich Somers Report
The Hunt for Incredible host Gideon Spencer sits down for a chat with Rich Somers on his podcast, The Rich Somers Report, to share his journey from short-term rentals to owning a 24-room boutique hotel in California’s wine country. In this conversation, Gideon opens up about the vision, mindset, and strategic decisions that helped him scale quickly in real estate. Gideon shares his 3-step approach to landing commercial real estate deals, and the two discuss the importance of making quick, decisive moves in this fast-paced industry. They also dive into precision as a key driver of growth and success.Tune into this episode to learn actionable strategies to break through barriers, make smart moves, and turn your real estate dreams into tangible success.Follow Rick Somers on his channels:IG: @rich_somersYT: @rich_somersTikTok: @rich.somersThreads: @rich_somersPodcast - The Rich Somers ReportFollow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleIG: @huntforincredibleFB: @huntforincredibleIt’s all here on The Hunt for Incredible!
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Ep. 44: From Micro-Resort to Viral Destination: The Art of Crafting Shareable Stays with Ben Wolff
Gideon Spencer sits down with Ben Wolff, co-founder of Onera — an upscale micro-resort in the heart of Texas wine country. Ben shares the journey of turning Onera into a must-visit destination, blending unique design with marketing-savvy strategies to create an experience that guests feel compelled to share. As the co-founder of Oasi, a full-service growth firm for hospitality, Ben explores the power of shareability in today’s travel landscape. In this episode, he shares his approach to designing unforgettable guest experiences that result in organic social media buzz, encourage user-generated content, and drive increased engagement. Ben also breaks down the key elements that make experiences shareable — offering practical tips on how to create highly-shareable products based on what properties have to offer and what to consider when designing for maximum impact.Tune into this episode to learn how to create visually-stunning, unique spaces that attract social media attention, maximize your brand’s online presence, and implement strategies that increase guest engagement and drive bookings. Follow Ben Wolff on his channels:LinkedIn: Ben-WolffX: @uniquestaysguyIG:@iambenwolffNewsletter: https://stayoasi.ck.page/newsletterFollow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleIG: @huntforincredibleFB: @huntforincredibleIt’s all here on The Hunt for Incredible!
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Ep 43. From $6M to $60M in 3 years: Scaling a Hospitality Management Company with Bryan Tubaugh
Gideon Spencer sits down with Bryan Tubaugh, CEO of Aligned Hospitality Management, who ditched the corporate grind and built a $60 million hospitality management business in just three years. From getting sued on day one to turning setbacks into momentum, Bryan’s journey is all about risk, resilience, and growth. With two decades of experience in hospitality, he’s worked with Marriott, Hilton, Fairmont, and Loews — mastering the art of scaling fast and building lasting partnerships. Realizing the corporate grind was not for him, Bryan took the leap into entrepreneurship to build a business on his own terms. But the road wasn’t easy; getting sued on day one, he had to figure out how to move forward. With his experience in hotel operations, luxury sales, and hospitality marketing, Bryan’s built a career out of creating profitable strategies and top-notch guest experiences.Tune into this episode to hear how to overcome early obstacles, grow strategically, and build your business in the world of hospitality.Follow Bryan Tubaugh on his channel:LinkedIn: Bryan TubaughFollow The Hunt for Incredible podcast on our channels:YT: @huntforincredibleIG: @huntforincredibleFB: @huntforincredibleIt’s all here on The Hunt for Incredible!
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Ep. 42: Developing a Legacy Project from the Ground Up - Zeke Freeman’s Red Hotel Blueprint
Gideon Spencer sits down with Zeke Freeman, founder and CEO of Root Architecture and Development — a Colorado-based real estate firm specializing in boutique hotels and high-end design. With over two decades of experience, Zeke has transformed spaces that inspire and drive profitability. Currently developing the Red Hotel — a 22-unit boutique hotel located at the base of the iconic Red Rocks Amphitheatre — Zeke shares how he discovered the project and navigated the challenges of bringing it to life in one of the most competitive and restrictive markets. As the only hotel approved for development in this highly sought-after area, he reveals how he differentiated his proposal, overcame numerous obstacles, and secured approval for construction where others faced rejection. In his Radical Hospitality podcast, Zeke explores the intersection of design, hospitality, and building lasting relationships. Check out this episode to gain invaluable insight on navigating tough markets, overcoming obstacles, and bringing transformative real estate projects to life with purpose and precision. Follow Zeke Freeman on his channels: IG: @zekefreeman_rootarchitecture and @rootarchitecture YT: @zekefreeman_rootarchitectrure FB:@RootArchitecture X: @zfreemanroot LinkedIn: Zeke Freeman Follow The Hunt for Incredible podcast on our channels: YT: @huntforincredible IG: @huntforincredible FB: @huntforincredible It’s all here on The Hunt for Incredible!
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Ep. 41: Building Empires and Diversifying Assets
Gideon Spencer interviews Nick Rossi, a real estate investor and entrepreneur who made the leap from chief engineer on tugboats to building a multi-million dollar real estate portfolio. In this episode, Nick shares how he went from working in marine construction to managing multifamily properties, short-term rentals, and launching a specialty coatings company that services five West Coast states. Nick dives into how he started his own construction company in response to growing demand and renovated his first multifamily property, adding new units and scaling his operations. He also discusses his journey into short-term rentals — including his acquisitions in Morro Bay in 2023 — and his next big move: acquiring a hotel to diversify his investments in the hospitality sector. Tune in to hear how Nick’s relentless grit and strategic decisions shaped his real estate success and how he’s continuing to expand into new markets. Follow Nick Rossi on his channel: IG: @nlrossi Follow The Hunt for Incredible podcast on our channels: YT: @huntforincredible IG: @huntforincredible FB: @huntforincredible It’s all here on The Hunt for Incredible!
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Ep. 40: From Handyman to Managing $20 Million and Building a Real Estate Legacy
Gideon Spencer interviews Adit Shah, a real estate syndicator and in-field developer who transformed his life from handyman to managing $20 million in assets by the age of 28. From leaving the military in 2019 with no money or connections to raising $5 million in less than 12 months, he shares the strategies, mindset, and risk management techniques that fueled his success in real estate. In this episode, Adit shares his journey from having nothing to building a thriving real estate business. Now focused on creating impactful, community-driven projects in San Diego, Adit reveals how he navigates the complexities of affordable housing development and generates income from day one after closing a deal. Tune in to learn the practical steps Adit took to scale his portfolio and the mindset that drives his success in the real estate industry. Follow Adit Shah on his channel: IG: @housebender Follow The Hunt for Incredible podcast on our channels: YT: @huntforincredible IG: @huntforincredible FB: @huntforincredible It’s all here on The Hunt for Incredible!
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Ep. 39: Transforming Under 1000 Followers Into Over $100,000 in Revenue and Scaling Your Online Presence
The Hunt for Incredible host Gideon Spencer sits down with Aaron Martinez, a full-time content creator who’s spent the last decade mastering the art of online influence. Aaron delves into his social media strategy across platforms to bring in a staggering $3 to $4 million in monthly revenue. He shares insights from his 60-day challenge, where he generated over $100,000 in revenue with less than 1000 followers — challenging the notion that a widespread reach is essential for success. In this episode, we’ll explore Aaron’s approach to building his channels, his perspective on sales and marketing, and the common mistakes content creators make on their path to growth. Tune in to uncover actionable strategies and practical lessons to propel your content creation journey and maximize your impact in the digital landscape. Follow Aaron Martinez on his channels: YT: @aaronmakesvideo IG: @aaronmakescontent Follow The Hunt for Incredible podcast on our channels: YT: @huntforincredible IG: @huntforincredible FB: @huntforincredible It’s all here on The Hunt for Incredible!
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Ep. 38: Scaling a 160-Unit Portfolio and Mastering the Art of Acquisition
In this episode, The Hunt for Incredible host Gideon Spencer interviews Blake Dailey, real estate investor and entrepreneur. With 160 units under his belt, Blake is the owner of two hotels, a boutique hotel, a wedding venue, and several vacation rental properties in Florida and Utah. Blake shares his incredible journey of turning real estate from a side gig into his full-time career. Motivated by a desire to find financial stability for himself and his family, he entered the real estate world with minimal resources. A boutique hotel mastermind, Blake shares his acquisition strategy that enabled him to grow a diverse portfolio. Hosting Boutique Hotel Con–the first boutique hotel conference of its kind–Blake teaches how to find, fund, and manage profitable real estate ventures. Learn more about Boutique Hotel Con at www.boutiquehotelcon.com Follow Blake Dailey on his channels: Guest YT: @BlakeDailey Guest IG: @blakejdailey Guest TT: @blakejdailey Follow The Hunt for Incredible podcast on our channels: IG: @huntforincredible YT: @huntforincredible FB: @huntforincredible It's all here on The Hunt for Incredible!
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Ep. 37: Crossing Continents and Building a Private Equity Empire
The Hunt for Incredible host Gideon Spencer sits down with Ankur Chadha, Founder and CEO at Foxtail Capital. Formerly a 9 to 5 real estate advisor, Ankur is now a private equity and real estate investor. Originally from the UK and now based in San Diego, California, Ankur specializes in multifamily commercial real estate investments. In this episode, Ankur shares his industry journey – detailing the challenges he faced and the lessons he learned. He provides unique insights into nurturing investor relationships from the ground up, securing capital, and optimizing partnerships to achieve success. Follow Ankur Chadha on his channels: IG: @investwithankur LinkedIn: https://www.linkedin.com/in/investwithankur/ Follow The Hunt for Incredible podcast on our channels: IG: @huntforincredible YT: @huntforincredible FB: @huntforincredible It's all here on The Hunt for Incredible!
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Ep. 36: Revitalizing Underperforming Rentals and Managing 19 Properties
The Hunt for Incredible host Gideon Spencer interviews property manager Mark Palmiere who practices Airbnb arbitrage and manages short- and mid-term rentals. With a portfolio spanning 19 properties in the San Diego, CA area, Mark specializes in revamping underperforming rentals. In this episode, Mark tells his story – transitioning from medical sales to taking an entrepreneurial leap into full-time property management and becoming a 7-figure Airbnb SuperHost. Follow Mark Palmiere on his channel: IG: @thearbitreneur Follow The Hunt for Incredible podcast on our channels: IG: @huntforincredible YT: @huntforincredible FB: @huntforincredible It's all here on The Hunt for Incredible!
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ABOUT THIS SHOW
Incredible people weren’t born Incredible. They simply took the right steps. Join Gideon Spencer as he interviews people who have accomplished incredible things to break down how you can do the same.
HOSTED BY
Gideon Spencer
CATEGORIES
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