The Massage and Spa Success Podcast

In this episode, Gael sits down with Australian massage therapists and podcasters Jackie and David to explore the emotional side of running a solo practice. From the realities of isolation to the surprising ways community and shared experiences can support your longevity in the field, this conversation unpacks how to make business feel less lonely and far more fulfilling. Whether you’ve been in solo practice for years or you’re just beginning, this episode sheds light on the importance of human connection in a profession that often demands so much of us physically, mentally, and emotionally. You’ll walk away inspired and equipped with practical ways to create your own circle of support.  Jackie and David are long-time massage therapists based in Australia who bring humor, honesty, and heart to the conversation about solo practice. Jackie has been in the industry for more than a decade with a focus on pregnancy massage and lymphatic drainage. David transitioned from a sixteen-year public service career into massage therapy, developing a niche in chronic pain and trauma work. Together they co-host The Folding Towels Podcast, where they answer the questions massage therapists wish they learned in school and offer grounded guidance on navigating business and life as practitioners. Key Topics Covered 1. The Reality of Loneliness in Solo Practice2. Finding Joy and Support Through Community3. Breaking the Isolation Cycle4. Creative Ways to Build Community5. Networking That Feels Natural6. Maintaining Balance as a Solo Therapist7. Work Options That Reduce Isolation8. Use the Three Pillars of Connection• Personal Well-being• Professional Community • Local or Interest-Based Groups  Memorable Insights • Solo practice often brings hidden loneliness• Community provides energy, perspective, and emotional relief• Not all connections need to be business related• Leisure time is essential to staying inspired and avoiding burnout• You can “buy yourself colleagues” through co-working or networking spaces• If community doesn’t exist around you, you can create it Resources Mentioned 🎙️ Listen to the Folding Towels Podcast here 🔗 https://foldingtowelspodcast.com.au 🤝 Connect with David and Jackie here 🔗 https://www.instagram.com/foldingtowels_podcast/   Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with mobile massage therapist, CE provider, and co owner of Cupping USA and Cupping Canada, Michelle Roos, to dive into what it really takes to start and succeed with a mobile massage business. From pricing and scheduling to safety, logistics, and boundaries, Michelle shares hard won lessons from 23 years in practice so therapists can avoid burnout, earn sustainably, and build a business that fits their life. This conversation is a practical guide for anyone considering going mobile or wanting to improve an existing mobile practice. This episode will help you understand how to set rates, manage your time, screen clients, and create systems that keep you safe and profitable. You will walk away with concrete steps, realistic expectations, and a clearer picture of who mobile massage is and is not right for. Michelle Roos is a long time mobile massage therapist, board certified continuing education provider, and co owner of Cupping USA and Cupping Canada. She is also the creator of Mobile Massage Mastery, where she teaches, mentors, and leads an active Facebook community for massage therapists around the world. Her work focuses on practical systems for screening, safety, marketing, and business fundamentals, all grounded in real life experience on the road and in a wide range of clinical and event settings. Key Topics Covered How Michelle Fell Into Mobile Massage and Built Her Career Early Mistakes With Pricing, Driving, and Burnout Setting Rates That Reflect Travel Time and Distance Who Mobile Massage Is a Great Fit For Who Probably Will Not Enjoy Mobile Work Working With Hotels, Celebrities, and Athletes Scheduling, Session Lengths, and Route Planning Safety Essentials for Mobile Therapists Must Have Gear and Simple Mobile Setups Why Your Website and Google Profile Matter So Much What Is Inside the Mobile Massage Mastery Program Use Michelle’s Mobile Massage Success Framework • Price for travel, time, and effort• Pre screen for safety and fit• Group clients by area and control your schedule• Simplify equipment and systems• Use a professional website to attract ideal clients Memorable Insights • Charging “per hour” without factoring in travel can quietly reduce your earnings to a fraction of your rate• Most mobile clients choose the service for convenience and will not switch to an office space• Mobile work is ideal for therapists who like freedom, variety, and problem solving• Clear boundaries, deposits, and pre screening help filter out unsafe or inappropriate clients• A clean, professional website and Google Business page can open doors to high level clients and special events• Safety is not only about instincts, it is about systems and habits that you follow every single time Resources Mentioned 💆🏻‍♀️ Mobile Massage Mastery Facebook group 🔗 https://www.facebook.com/groups/mobilemassagemastery 🤝 Connect with Michelle here 🔗 https://michellesmassage2go.com/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with award-winning massage therapist and Hall of Fame inductee Shawn Stewart to explore one of the most overlooked skills in massage therapy: draping. From building instant trust to maintaining safety, professionalism, and client comfort, Shawn explains why a secure, intentional drape is one of the most powerful tools a therapist has. This conversation shines a light on the standards, techniques, and communication practices that help clients feel safe, respected, and fully able to relax. Whether you’re a new therapist or a seasoned practitioner, this episode will help you refine your draping skills, reduce anxiety in session, and elevate your overall professionalism. You’ll walk away with practical strategies, new awareness, and a deeper understanding of how draping shapes the entire client experience. Shawn Stewart is the owner of Stone Tower Massage, a CE provider, and a decorated massage therapist known for excellence in both wellness and sports categories. He has earned Gold in Wellness Massage, Silver in Sports, and recognition as the 4th Best Sports Massage Therapist in the world. As a judge for multiple massage championships, he brings a unique perspective on what truly creates trust, safety, and high-level professional standards. His passion for body mechanics and longevity in the field informs his teaching and hands-on approach. Key Topics Covered Why Draping Is the Foundation of Client Trust The “High and Tight” Standard and What It Communicates How Competitions Judge Draping and Common Mistakes Special Considerations for Male Therapists The Role of Communication in Building Client Confidence Adapting Draping for Different Body Types and Movements Practical Drape Techniques for Arms, Legs, and Stretching Using Draping to Set Professional Boundaries Environment, Comfort, and the Subtle Details Clients Notice Use Shawn’s Trust-Building Draping Principles • Safety through secure coverage• Clear boundaries that protect therapist and client• Confident, consistent technique• Intentionality in every fold, tuck, and movement Memorable Insights • Draping is one of the strongest nonverbal signals of professionalism• A loose drape creates uncertainty and disrupts relaxation• Male therapists must be especially intentional to establish trust• Clients assume your draping standard reflects your whole practice• Confidence in your drape creates confidence in your session• Draping is a skill that improves with study, practice, and observation Resources Mentioned 🤝 Connect with Shawn on Facebook 🔗 https://www.facebook.com/sdslmt🌐 Follow Shawn on Instagram 🔗 https://www.instagram.com/stmassage_shawn/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this session, Gael sits down with Michael Ortiz Jr, a massage therapist turned multi-business owner, suite landlord, and founder of The Unreasonable Life. Michael built his first practice inside a shared room, scaled to a six-therapist operation, transitioned into business coaching, and now runs two multi-room salon suite locations while helping practitioners build profitable, peaceful, sustainable businesses. This episode breaks down the salon suite model in a way most practitioners have never heard: what it really takes to open one, who it’s best suited for, what renters look for, how to screen tenants, the financial realities, and the unexpected challenges that come with managing a multi-room space. If you’ve ever considered expanding beyond hands-on work, moving into semi-passive income, or renting a suite yourself, this conversation is essential. Michael’s philosophy is simple: profit creates peace—and the suite model can offer that when executed with clarity, structure, and the right people. Key Topics Covered Michael’s journey from therapist to multi-location suite owner How his early struggles shaped his approach to business and coaching Employee model vs. suite model: which is right for you What successful suite renters need before moving in The must-haves in a suite space: parking, layout, zoning, amenities How to price suites, evaluate profitability, and avoid costly mistakes Negotiating leases, free rent, TI (tenant improvements), and contractor pitfalls Building a supportive renter community that reduces turnover Memorable Insights • Renters are your customers—not your employees • The wrong tenant costs more than an empty room • Peace comes from systems, boundaries, and choosing the right people • Pre-screen finances and personality before renting a suite • Profitability depends more on retention than high rent prices • Two to three sessions a week often cover rent for a solo renter • Suite ownership is simple—but not easy Resources Mentioned 💰 Michael’s Pricing for Profit Masterclass 👉 https://michaelortizjr.com/ 📲 The Band App (used for renter community and communication) 👉 https://www.band.us/en  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with Paul Kohlmeier, a clinician, educator, and co-owner of Cupping Canada and Cupping USA. With more than two decades of experience in clinical practice, Paul is known for blending traditional cupping techniques with current research, helping therapists understand not just how to cup, but why cupping works. His background spans massage therapy, athletic recovery, pain management, and teaching thousands of practitioners in both Canada and the United States. Paul’s approach is practical, relatable, and grounded in evidence-informed methods that therapists can apply immediately. With this deep well of experience, Paul brings clarity to what cupping actually does, why it works, and how massage therapists can use it safely and effectively in TMJ and pain-focused sessions. This discussion breaks down the science, the misconceptions, the practical techniques, and the powerful nervous-system effects that make cupping such a useful tool. If you’ve ever been curious about cupping, felt unsure what to do with the cups you bought, or want a fast way to change pain and range of motion for TMJ clients, this episode is a must-hear. Key Topics Covered Paul’s unexpected introduction to cupping and two decades of clinical evolution What cupping does from a nervous-system and tissue perspective The difference between decompression, static cupping, massage cupping, and movement cupping Why cupping often changes pain quickly Understanding marks, bruising, redness, and client expectations Why cupping works so well for TMJ and TMD clients How to use cupping to improve jaw opening, comfort, and session tolerance Sending clients home with cups and safe self-care strategies Memorable Insights • Cupping provides a novel input no other soft-tissue technique offers • Pain modulation is one of cupping’s most consistent clinical effects • Most “adhesions” aren’t truly being broken apart—changes come from hydration, neuromodulation, and improved glide • Movement-based cupping amplifies nervous-system response • Cupping early in a TMJ session often makes intraoral work easier • Dosage matters—home-care cupping can extend clinical results • Safety, technique, and training matter when cupping professionally Resources Mentioned 📚 Cupping Canada / Cupping USA — Paul’s education programs 🔗 https://courses.cuppingcanada.com/collections 🇨🇦 Connect with Cupping Canada Inc. here 🔗 https://www.facebook.com/CuppingCanada/ 🇺🇸 Connect with Cupping USA here 🔗 https://www.facebook.com/CuppingUSA  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael is joined by business, marketing, and mindset coach Felicia Brown for an uplifting and very real conversation about what it truly means to cultivate a positive mindset as a massage and wellness professional. Together they explore how the thoughts you choose about yourself, your clients, and your circumstances ripple into your business, your leadership, and the energy you bring into every session. Rather than pretending everything is fine, Felicia talks honestly about feeling overwhelmed, getting lost, facing hard things, and still choosing to look for possibility and growth. You will hear practical tools for shifting your inner dialogue, simple “do one thing” actions to move out of stuck energy, and ways to frame challenges as opportunities without falling into fake or forced positivity. Felicia Brown is a longtime educator and coach in the massage and spa world, a bestselling author, and the creator of Positive Thought Cards and Felicia Brown Originals art and apparel. She has owned spas, coached countless practitioners, and now blends her love of mindset, marketing, and creativity to help wellness professionals attract clients, create sustainable practices, and bring more joy into their work and life. Her work centers on connection, kindness, and the belief that a positive mindset is a daily practice, not a personality trait. Key Topics Covered What a Positive Mindset Really Is (and Is Not) Choosing Your Perspective in Challenging Situations The “Do One Thing” Practice for Shifting Your Energy Clearing Mental and Physical Clutter to Make Space for Good Feeling Your Feelings Without Getting Stuck in Them How Positivity Impacts Leadership, Team Culture, and Clients Reframing Business Problems as Opportunities Catching and Rewriting Negative Self Talk Asking for Help and Hiring to Your Weaknesses Daily Inputs and Habits that Support a Positive Mindset Small Acts of Connection that Lift You and Your Clients Standing in Your Own Values Even When Others Disagree Memorable Insights A positive mindset is a choice you make again and again, not something you either have or do not have Small actions create momentum, one dish or one email at a time You can feel your feelings fully and still choose to move toward hope and possibility Reframing “I have to” into “I get to” transforms your daily experience Business challenges can become spiritual and personal growth training You do not have to be positive every minute to be a positive person Connection, kindness, and being present can shift a client session more than perfect technique You do not need everyone to like you, it is more important that you like who you are being Resources Mentioned 🌐 Felicia Brown website and coaching 🔗 https://feliciabrown.com 🎨 Positive Thought Cards and Felicia Brown Originals art and apparel 🔗 https://www.feliciabrownoriginals.com/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!  

In this episode, Gael sits down with business coach, AI developer, and former massage therapist Julie Campbell to simplify the path to Instagram success for wellness providers. From choosing the right content formats to making Reels feel less intimidating, Julie breaks down the practical steps that help massage therapists grow their audience and turn followers into real booked appointments. Whether you’re brand new to Instagram or you’ve tried posting without results, this episode will help you understand what works, what to avoid, and how to create a consistent, sustainable marketing routine that actually brings in clients. You’ll walk away with clarity, confidence, and simple strategies you can start using immediately. Julie Campbell is the founder of The Aligned Practice and a former massage therapist who built her own successful private practice before transitioning into coaching. After years of learning business skills the hard way, she now helps massage therapists and wellness providers grow with ease using soulful strategy, smart systems, and practical tools like AI. Her Instagram expertise comes from rebuilding her own account from low engagement to thousands of aligned followers while booking a consistent stream of clients. Key Topics Covered Julie’s Journey from Massage Therapist to Business Coach Why Instagram Works Especially Well for Massage Therapists A Simple Posting Strategy: Reels, Images, and Carousels Making Reels Less Intimidating and More Authentic Using AI Tools to Brainstorm Content Hashtag Strategies That Actually Help How to Use Instagram Stories to Fill Your Schedule The Power of Consistency and Repetition in Marketing Use Julie’s Practical Instagram Framework • Sustainable Posting• Mixed Content Formats• Authenticity Over Perfection• Data-Informed Adjustments Memorable Insights • Instagram is where most ideal clients already spend time• Authentic, imperfect posts attract more connection than polished ones• Stories are an easy way to share openings and get booked• You only need a small, high-quality content routine to grow• Marketing works when it’s consistent, not perfect• People book when the timing is right, so repetition matters Resources Mentioned 🤝 Connect with Julie through Instagram 🔗 https://www.instagram.com/alignedpracticehq 📚 Connect with Julie and explore her resources 🔗 https://alignedpractice.io/get-support   Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with Laura Ford, longtime educator, publisher, and community builder, for a powerful conversation about why connection is essential in the massage profession and how therapists can create it for themselves. With nearly three decades in the field and experience as a CE provider, program director, clinic owner, and publisher of PERG, Laura brings both wisdom and lived experience to the topic of professional belonging. From the loneliness of early solo practice to the joy of shared learning and collaboration, Laura shares how community has shaped her career and how therapists everywhere can benefit from deeper, more intentional connections. You’ll learn why in-person relationships still matter, how to reach beyond your usual circles, and how PERG and Quarterly Connections help therapists find mentorship, CE opportunities, and real human support. Laura Ford is the publisher of PERG, the Professional Education Resource Guide, a long-standing print and digital resource that helps massage therapists discover continuing education, events, products, and professional opportunities. She co-owns a thriving group practice in North Carolina, has directed and taught through Bodywork Therapy Seminars, and runs a YouTube channel dedicated to helping therapists choose the right training for their goals. Known for her passion for education and collaboration, she champions the power of community in creating sustainable, fulfilling careers. Key Topics Covered Why Community Matters in Massage and Bodywork How Laura’s Early Experiences Shaped Her Commitment to Connection The Challenges of Isolation in Solo Practice The Strengths and Limits of Social Media Communities Rebuilding In-Person Networking After the Pandemic How PERG Helps Therapists Find CE, Mentors, and Opportunities The Vision for “Quarterly Connections” and How to Host Your Own Getting Comfortable Reaching Across Borders, States, and Specialties Overcoming Competition Mindset to Build Supportive Peer Networks Practical Ways to Start Connecting in Your Local or Regional Community Memorable Insights • You don’t build a career alone; connection fuels long-term success• In-person learning creates richer, more lasting relationships than online interaction• Even introverts can build community by taking small, intentional steps• One genuine connection can open doors years later• Every therapist has something to offer—mentorship is not limited to advanced practitioners• Community grows when someone steps up and says, “I’m hosting something; join me”• Organic networks and formal organizations both serve essential roles in a healthy profession Resources Mentioned 🌐 PERG Online 🔗 https://pergonline.com/listings🤝 Quarterly Connections events and mentorship listings 🔗 https://www.pergonline.com/quarterly-connections/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with reflexologist and educator Jenny Sheridan to explore how the feet can offer meaningful clues about what’s happening in the body. With more than 20 years of experience teaching reflexology, aromatherapy, and Indian head massage, Jenny brings insight, intuition, and clarity to a therapy that continues to fascinate both therapists and clients. This conversation opens the door to understanding the subtle information the feet can reveal. Jenny shares the surprising way she discovered reflexology, how she integrates it into her practice, and the simple foot “reading” cues therapists can observe without diagnosing. You’ll learn how color, temperature, texture, and tenderness can help guide your work and enrich client sessions. Jenny Sheridan is a respected reflexologist and teacher known for blending grounded technique with compassionate communication. Her trainings help therapists use reflexology as both a stand-alone treatment and a powerful add-on to massage and aromatherapy services. Key Topics Covered How reflexology maps the body through the feet The surprising story behind Jenny’s first reflexology experience What changes in color, temperature, and texture can indicate Gentle ways to communicate observations without diagnosing How reflexology complements massage, aromatherapy, and energy work Memorable Insights • The feet hold visual and tactile clues that support holistic assessment • Observations guide treatment but should never become diagnoses • Even short reflexology additions can create powerful client results • Intuition matters, but professionalism and clarity come first Resources Mentioned 📚 Jenny’s free Foot Reading Mini-Course 👉 https://www.essentialsholistic.com/mini-foot-reading-course/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with Jimmy Gialelis, a World Massage Hall of Fame inductee, seasoned educator, and certified End of Life Doula, to explore how massage therapists can support clients and families during one of the most profound stages of the human journey. With clarity, compassion, and decades of experience, Jimmy breaks down the emotional, physical, and spiritual realities of end of life care and offers guidance for therapists who feel called to this work. If you’ve ever wondered what’s appropriate, what to expect, or how to show up skillfully when a client is nearing the end of life, this conversation provides grounding, direction, and reassurance. You will learn how to hold safe space, understand the stages of transition, communicate with families, and support clients with presence rather than technique. It’s a powerful look at how massage therapists can make a meaningful difference even when healing no longer means “fixing.” Jimmy Gialelis is a board-certified massage therapist, CE instructor, and 2018 Massage Therapy Hall of Fame inductee. He teaches oncology massage, clinical approaches, and specialized courses in end of life care. After years serving oncology clients, he sought deeper understanding and trained as an End of Life Doula through the University of Vermont. He now teaches a four day doula program with co instructor Clara Luke, helping professionals develop the skills and emotional steadiness required to support individuals and families through the transition process. Key Topics Covered What End of Life Care Really Means for Massage Therapists The Role and Training of an End of Life Doula How Jimmy Was Drawn to Hospice and Transition Work When It Is and Isn’t Appropriate to Work With Clients Nearing Transition Understanding the Stages of Transition • Enlightening • Withdrawing • Active Transition How Physical and Emotional Changes Show Up in the Dying Process What Families Often Misunderstand About End of Life Safe, Meaningful Touch for Clients Who Are Actively Transitioning Emotional Boundaries and Grounding for Therapists First Steps for Therapists Interested in This Sacred Work Memorable Insights • Presence matters more than technique at the end of life• Therapists must understand their own beliefs about death before doing this work• Families often interpret normal transition symptoms as distress• Empaths need strong emotional boundaries to avoid overidentifying• Educating families can bring comfort during confusing or frightening moments• End of life work is not about fixing, curing, or changing outcomes—it’s about honoring the human experience with compassion Resources Mentioned 🏫 University of Vermont End of Life Doula Program 🔗 https://learn.uvm.edu/program/end-of-life-doula-at-uvm/ 💆🏻‍♀️ Jimmy and Clara’s four day End of Life Doula training 🔗 https://sacredcocoontherapeuticmassage.com/classes 📚 Additional CE courses offered by Jimmy on oncology massage and advanced clinical topics 🔗 https://advancedmassagece.com/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this powerful session, Gael sits down with Darryl “DJ” Turner, founder of Scaling Wellness, to break down what it takes to grow and scale a massage business. From solo practice foundations to seven-figure operations, DJ shares the mindset, and strategic decisions that separate plateaued practitioners from owners who build thriving, self-sustaining companies. This episode is a must-listen if you want to stop doing everything yourself, build a team you trust, and create a business that can grow beyond your treatment hours. Darryl “DJ” Turner is a marketing strategist turned industry-leading consultant who specializes in helping massage and wellness businesses scale sustainably. After years in the dental industry, he transitioned into the massage world where he discovered both the potential and the structural gaps in how practitioners approach business. Through his company Scaling Wellness, DJ works with practices ranging from solo studios to multi-location, seven-figure organizations. He is also the host of the Scaling Wellness Podcast with more than 300 episodes. Key Topics Covered 1. DJ’s Unexpected Path into Massage Industry Leadership2. Growth vs. Scaling: Why They Are Not the Same3. The Mindset Shifts Every Owner Must Make4. The “Valleys of Death” in Massage Business Growth- Valley 1: $0 to $5K per month - Valley 2: $10K to $20–30K per month 5. Hiring for Scale6. Marketing as You Scale7. The First Step Toward $20K Months and Beyond- Use DJ’s Three Dimensional Vision Memorable Insights • Adding more clients will not fix operations or hiring issues• Leadership trauma is real, but it should not stop you from building a team• Business plateaus are normal and predictable• Systems allow freedom; hustle does not• Your business becomes a sandbox for personal growth Resources Mentioned 🎙️Listen to Scaling Wellness Podcast here 🔗 https://scalingwellness.com/podcast/ 🤝 Connect with DJ here 🔗 https://scalingwellness.com/  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with licensed massage therapist, educator, grief counselor, and creator of Grief Massage, Aimee Joy Taylor, to explore an often unspoken but deeply felt experience: collective grief. From global crises to tragedies that ripple far beyond their epicenters, Aimee explains how these events affect our bodies, our sense of safety, and our work as massage therapists. This conversation opens the door to understanding grief on a collective level and provides gentle, grounded ways to support both ourselves and our clients. Whether you’re actively working with grieving clients or simply want to be more aware of how collective stress shows up in the treatment room, this episode offers compassionate insight and practical steps for becoming more grief-informed. You’ll walk away with language, tools, and perspectives that help you create safer, more supportive spaces for everyone you serve. Aimee Joy Taylor is a massage therapist and grief counselor with a master’s degree in counseling who has dedicated her career to supporting those navigating loss. Her development of Grief Massage introduced a new modality to the profession, earning her recognition, publication in Massage & Bodywork magazine, and research grants from the Massage Therapy Foundation. Today she teaches massage therapists how to support grieving clients with skill and emotional literacy. Key Topics Covered Understanding Collective Grief and Why It Matters Today The Impact of Global Events on Our Bodies and Sense of Safety How Massage Therapists’ Sensitivity Shapes Their Experience of Grief Recognizing Stress Responses and Shutdown Patterns Supporting Clients Through Presence Instead of Fixing Building Grief Literacy into Intake, Space Design, and Practice Materials Community Care: Death Cafés, Climate Cafés, and Group Processing Navigating Grief as Practitioners and Staying Within Scope Personal Practices for Regulating, Processing, and Staying Grounded Building a Local Grief-Aware Referral Network Recommended Books, Resources, and Grief-Informed Education Use Aimee’s Gentle Grief-Support Framework • Awareness of how grief shows up in the body• Nervous-system attunement and presence• Community support and collaboration• Grief-sensitive intake questions and subtle client signals Memorable Insights • Collective grief often goes unnamed but still deeply affects the body• Scrolling creates pseudo-connection but rarely helps us process emotions• Therapists with tender or “broken-open” hearts often feel collective grief more intensely• Nervous system responses to distant tragedies can mirror responses to personal loss• Clients may carry grief you know nothing about; safety is created through presence• Practitioners must tend to their own grief to avoid over-identification or going outside scope• Community circles and group processing offer powerful regulation and healing Resources Mentioned 🌐 Aimee Joy Taylor’s website and classes 👉 https://griefmassage.com📚 Books recommended by Aimee: Finding Refuge by Michelle Cassandra Johnson 👉 https://www.michellecjohnson.com/finding-refuge  Griefwalker (film) and works by Stephen Jenkinson 👉 https://www.nfb.ca/film/griefwalker/  How to Talk to Grieving Massage Clients by Aimee Joy Taylor 👉 https://griefmassage.org/ebook  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with licensed massage therapist, medical massage practitioner, YouTube creator, and World Massage Hall of Fame inductee Alfonso Smith, known online as “The Massage Expert.” With over a decade of experience working with professional athletes, running a mobile massage business, and now managing a thriving office-based practice, Alfonso shares the lessons and strategies that shaped his path as an independent practitioner. This conversation is filled with practical business insight, marketing ideas, and the mindset shifts needed to grow a sustainable practice. Whether you’re launching your first massage business or refining the one you already have, this episode offers real-world guidance on niching, regulations, marketing, income streams, and client communication. You’ll walk away understanding what it truly takes to build a practice that fits your skills, your market, and your long-term goals. Alfonso Smith is the owner of Massage Expert LLC in Fayetteville, North Carolina. With a background in Health Fitness, CNA training, medical massage, and sports recovery, he blends clinical understanding with strong communication skills to help clients improve alignment, reduce pain, and enhance performance. He also creates educational and product-based content across multiple YouTube channels and develops professional-grade wellness products, including his soy candle line. Key Topics Covered How Alfonso Entered Massage Therapy and Built on His Fitness and CNA Background Mobile vs. Office-Based Practice: What to Expect and How to Choose Navigating State Rules, Licensing, Permits, and Business Foundations Finding Your Niche and Aligning It with Your Local Market Using Chiropractic Experience to Sharpen SOAP Notes and Pain-Relief Skills Marketing Strategies That Work: Word of Mouth, Outreach, and Lean Social Media Why YouTube Is a Powerful Trust-Building Tool for Massage Therapists Product Lines, Passive Income, and Practical Ways to Diversify Understanding Niche vs. Target Audience and How to Build Around Real Demand Affiliate Marketing and Long-Term Opportunities for Growth Developing CE Courses and Expanding Professional Influence Use Alfonso’s Business Success Principles • Know your regulations and document everything• Build skills through high-volume experience and CE training• Let your audience define your niche• Use personal outreach to accelerate trust• Create simple add-ons that enhance client experience and revenue Memorable Insights • You often don’t know what you need in business until you need it—yet you’re still responsible for it• Your niche is the skillset; your audience determines which skills you use most• Word of mouth outperforms social media when clients already trust you• YouTube content builds instant credibility through “show, don’t tell” marketing• Products clients take home reinforce your brand every time they use them• Diversifying income is helpful, but clinical excellence must come first• Small, consistent business actions compound into long-term success Resources Mentioned 🌐 Website 🔗 https://MassageExpertLLC.com🤝 Social Media 🔗 @MassageExpertLLC (Facebook, Instagram, TikTok)📺 YouTube Channels: Massage Expert Wellness Lab 🔗 https://www.youtube.com/c/MassageExpertWellnessLab  Shop Massage Expert 🔗 https://www.youtube.com/@ShopMassageExpert  Massage Expert Review 🔗 https://www.youtube.com/@MassageExpertReview  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with master aesthetician, award-winning spa business coach, and Retail Sales Catalyst Tazeem Jamal to explore why clients say yes, why they say no, and how service providers can communicate in a way that feels natural, ethical, and aligned. With more than 30 years in the industry, Tazeem has coached estheticians and spa owners around the world to build profitable, confident, client-centered businesses. Whether you’re a massage therapist, esthetician, or wellness practitioner, this conversation reframes retail and rebooking as extensions of care—not sales scripts or pressure tactics. If you’ve ever felt awkward talking about home care, struggled to rebook clients, or wished you felt more confident recommending what they genuinely need, this episode is a must-listen. Tazeem is an Amazon bestselling co-author, international speaker, industry influencer, and marketing mentor. Known for her signature approach “Yes-ology,” she teaches healers how to communicate recommendations with clarity, service, and heart. Key Topics Covered The origin of “Yes-ology” and why the word yes matters Why practitioners struggle with retail, rebooking, and recommendations How to seed service and product conversations naturally Shifting from “selling” to “serving” Building trust, clarity, and desire (the three pillars of Yes-ology) Using scripts without sounding scripted Memorable Insights • Rebooking and retail are forms of client care—not pressure or sales • Clients want solutions, not guesswork; recommendations build trust • “No” isn’t personal; it often means “not right now” • Seeding throughout the visit makes the final recommendation effortless • You can be a healer and financially strong—they go hand in hand Resources Mentioned 💆🏻‍♀️ Tazeem’s coaching programs for estheticians and spa professionals 👉 https://payhip.com/TJSpaBizCoach  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

In this episode, Gael sits down with massage therapist, CE provider, health coach, and industry mentor Melinda Loo to explore her signature framework: the Four Pillars of Private Practice Success. After building a multiple six-figure massage practice and coaching thousands of therapists, Melinda distills the mindset and business skills needed to build a sustainable career. This conversation is a roadmap for any massage therapist wanting long-term success. Whether you’re building your practice from the ground up or refining your next level of growth, this episode offers practical wisdom for elevating your technique, supporting your body, strengthening your mindset, and running your business like a true professional. You’ll walk away inspired, grounded, and equipped with tools you can apply immediately. Melinda Loo is a long-time massage therapist and mentor known for blending clinical depth with holistic support. She has earned multiple six-figure years in private practice, provides continuing education for therapists, and works as a full-time success coach helping practitioners master both the art and business of massage. Her upcoming CE course, The Four Pillars of Success, distills the teachings she has refined over years of coaching into a powerful framework for long-term practice sustainability. Key Topics Covered Mindset and the Role of Optimism, Abundance, and Personal Development Technique Mastery and the Journey from Beginner to Confident Practitioner The Importance of Receiving Work, Taking CEs, and Exploring Modalities Self-Care as a Professional Responsibility Practical Wellness Habits: Sleep, Hydration, and Blood Sugar Balance Seeing Yourself as a Professional Athlete in the Treatment Room Business Foundations Every Therapist Must Build Marketing and Sales Skills for Sustainable Success Client Education, Rebooking, Packages, and Memberships Communication, Emotional Intelligence, and Trust-Building Low-Cost Marketing Strategies: Email Newsletters and Consistency What Successful Therapists Have in Common Across the Four Pillars Use Melinda’s Four Pillars of Success • Mindset — abundance, resilience, and vision• Technique — skill development and confident clinical identity• Self Care — lifestyle habits that support longevity• Business — systems, marketing, and communication that sustain growth Memorable Insights • A positive mindset influences every outcome in your practice• Clinical mastery comes through repetition, curiosity, and exposure to many modalities• Many who think they are burnt out are simply under-recovered• Treat yourself like a professional athlete to protect your career• Visibility and communication are the lifeblood of a successful practice• Consistent contact with clients outperforms any single marketing effort• Growth accelerates when all four pillars are strengthened Resources Mentioned 📚 Learn more about Melinda’s Massage Success Review and coaching 🔗 https://melindaloo.com/massage-success-review-offer  Connect with the 2025 Summit Sponsors 💆🏻‍♀️ Spa Marketing 🔗 https://go.spamarketing.com/gaelwood💎 CoreStones 🔗 https://corestonemassage.com/🧣 Modesty Massage Wrap 🔗 https://modestymassagewrap.com/   Enjoyed this podcast and want more?  🎁 Unlock unlimited replay access and bonuses with the 2025 Summit Upgrade!Check it out here 🔗 https://www.massageandspasuccess.com/offers/sUU4Pjpn  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info: 📚 Join the Massage and Spa Success Club 🔗 https://www.elevatewithgael.com/the-new-massage-and-spa-success-club 📩 Download the Free Massage & Spa Success Guide 🔗 https://www.elevatewithgael.com/massage-and-spa-success-free-ebook 📧 Email Gael 🔗 [email protected]🎙️ Send a Voice Memo 🔗  https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!

🎙️ Episode 14: Client Screening Tips + Rejuvology with Mia Towndrow Hosted by Gael Wood Massage Therapist | Business Educator | Podcast Host In this episode of the Massage & Spa Success Podcast, Gael shares client screening tips based on her own experience restarting a successful house call massage business — with over 30 bookings lined up this fall! If you’ve ever worried about how to avoid awkward, uncomfortable, or downright unsafe client interactions, you’re not alone. Gael walks you through her simple, effective screening system that helps ensure her clients are respectful, legit, and a great fit — without wasting hours or overthinking. Whether you're a new therapist or shifting into private practice, this system will help you feel more confident, clear, and in control of your schedule and safety. 🔍 What You’ll Learn: Why text inquiries can be trickier to screen — and how to handle them The exact message Gael sends to screen new clients How a quick Google search can give you the peace of mind to say yes — or the red flag to say no How requiring deposits and full intake forms sets a professional boundary Tips for screening Airbnb/hotel requests vs. couples and groups Why it’s not your fault if you’ve had a creepy client situation — and how to stop blaming yourself If you’re booking your own clients (especially house calls), this episode is a must-listen. 💡 Bonus Segment: Success Spotlight with Mia Towndrow UK-based therapist Mia Towndrow shares her passion for Rejuvology — a holistic facial rejuvenation technique developed by skin expert Abigail James. Mia reveals: How offering Rejuvology helps clients deeply relax AND improve their skin Why adding new services reignited her love for her work The power of reconnecting with your purpose (and your income goals!) Her best advice for therapists thinking about branching into new techniques 📍Links & Resources: 🌐 Follow Mia on Instagram: @purewellbeingtherapy 🔗 Learn more about Abigail James & Rejuvology: https://www.abigailjames.online/rejuvology-home  Connect with Gael online and stay inspired on your journey to success! Links & Contact Info:🔗 Join the Massage and Spa Success Club: https://www.elevatewithgael.com/the-new-massage-and-spa-success-club  📩 Download the Free Massage & Spa Success Guide: https://www.elevatewithgael.com/massage-and-spa-success-free-ebook  📧 Email Gael: [email protected] 🎙️ Send a Voice Memo: https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!  

💡 Episode Overview We’re back after a summer break! In this episode, Gael dives into three red flags in massage text communications that every massage therapist should watch for — and shares exactly how she handles them in her practice. Plus, stay tuned for a Success Spotlight with Alexandra Paroulek-Bergbauer, a massage therapist who rediscovered her passion after burnout, a tough review, and chronic pain. 🧠 What You’ll Learn The 3 most common red flags in client text messages How to use Gael’s simple screening reply template Why it’s okay to say no — and how to do it with confidence Real talk: burnout, bad reviews, and bouncing back stronger How Mayan Abdominal Therapy helped one therapist fall back in love with her career 🔑 Episode Highlights 💬 Red Flags in Massage Texting Short, vague texts: Examples: “Are you available?”, “Massage tonight?” Why these are a potential issue How to set boundaries before checking availability Early mention of “full body” massage: When it’s totally normal vs. when it raises concerns How the phrase is sometimes used by seekers of non-legit services Late-night or last-minute inquiries: What separates a respectful same-day request from a red flag What to say when you don’t want to book someone immediately 📌 Pro Tip: Use a standard screening message that protects your boundaries while inviting legit clients to move forward. Gael’s Screening Template: "Hi! Before I confirm appointments, I have a quick check-in process to make sure I’m the right fit for you. Please let me know your full name, what type of massage you’re looking for, and whether you’ve received a professional massage before. (If requesting a house call: your general location as well.) I’ll need this info before I can check availability. Thanks!" ✨ Success Spotlight: Alexandra Paroulek-Bergbauer, L.M.T. From Burned Out to Reignited Background: 14 years in practice, prenatal/postpartum focus, based in Boca Raton, FL. Challenge: Chronic back pain, imposter syndrome, and a scathing review had Alexandra questioning her career. Breakthrough: She switched chiropractors, reduced her schedule, and found new inspiration in fascia work and Mayan Abdominal Therapy. Advice to Therapists: Take burnout seriously — it may not be your career, it might be your current setup. Invest in CE that reignites your passion. Reflect on your original “why.” Don’t let one bad review define your worth. “It wasn’t just about massage burnout. I was a parent of two young kids and feeling burnt out from life. But once I reconnected with what I love — helping women through pregnancy, postpartum, and beyond — I got excited about massage again.” 🔗 Resources & Mentions ✅ Massage Marketing System: Includes Gael’s client screening templates, replies, and done-for-you content 💬 Gael’s Facebook thread on “full body” massage red flags (linked in the episode description) 🎓 Mayan Abdominal Therapy CE courses — check your area for upcoming offerings! 🙌 Be Featured! Do you have a story, a service, or a fresh idea you’d love to share with our community of massage and spa pros? Gael is now booking Success Spotlight segments! 👉 Send her a message at [email protected] 🎧 Subscribe & Connect 🔔 New episodes every Week — hit Subscribe so you don’t miss a thing. 🎁 Free downloads + business tools: massageandspasuccess.com 

In today’s heartfelt book review episode, I’m diving into How to Talk to Grieving Massage Clients by Aimee Joy Taylor. This essential guide belongs in every massage therapist’s toolkit, offering practical communication tips, deep emotional insight, and compassionate, scope-appropriate strategies for supporting clients who are experiencing grief. Aimee, a massage therapist with nearly 20 years of experience, also holds a psychology degree and has worked as a grief counselor. Her expertise, combined with her personal story, makes this book a thoughtful and credible resource for any bodywork professional. Whether or not you specialize in grief massage, this book will help you show up ethically, sensitively, and kindly for your clients—especially when they’re going through life’s toughest moments. ✨ Key Takeaways: Why this book is a must-have for every massage therapist. How to support grieving clients without stepping outside your scope of practice. What to say—and what not to say—to clients dealing with loss. The science behind presence, nervous system regulation, and “holding space.” Tools for staying grounded and maintaining emotional boundaries. 💡 Favorite Chapters: Chapter 2: What to say and how to say it in a way that’s kind, supportive, and professional. Chapter 3: What not to say, and why common platitudes can unintentionally cause harm. 📚 Get the Book: 🛍️ Available Now in the eBook Bundle! If you’re listening during launch week, grab Aimee's book plus 13 more in my limited-time eBook Bundle: https://www.elevatewithgael.com/2025-ebook-bundle-sign-up-page  📥 After the Bundle? Visit https://griefmassage.org to purchase the book and explore Amy’s courses on grief massage, including online and live options. 📌 Resources Mentioned: Aimee Joy Taylor’s Website:griefmassage.org eBook Bundle Sale May 4-8, 2025: https://www.elevatewithgael.com/2025-ebook-bundle-sign-up-page 👂 Tune In & Share: Have you supported grieving clients in your massage practice? What helped you the most? Let me know on social or tag me in your story when you listen. 🎧 Subscribe & Leave a Review: If you enjoyed this episode, please follow and leave a review—it helps others find the podcast and keeps the inspiration flowing.

Feeling like your marketing isn’t working? You’re not alone! Many massage therapists expect instant bookings, but marketing is a process. In this episode, we’re diving into the six stages of the massage customer journey, so you can understand where your potential clients are and how to move them toward booking and loyalty. If you've ever thought, "I went to a networking event, but I didn't get any bookings!"—this episode is for you. Discover why awareness, consistency, and nurturing your audience are key to long-term success. What You’ll Learn in This Episode: ✅ The 6 stages of a massage client’s journey (and what to do at each stage). ✅ Why brand awareness is just as important as getting bookings. ✅ How to market to clients in different phases (awareness vs. decision vs. loyalty). ✅ Why people don’t always book right away and how to keep them engaged. ✅ How to turn first-time clients into lifelong customers. The 6 Stages of the Massage Customer Journey: 1️⃣ Awareness – When potential clients first discover your business (social media, networking, ads). 2️⃣ Consideration – They start researching options (reading reviews, comparing services). 3️⃣ Decision – They choose a therapist and book an appointment. 4️⃣ Experience/Post-Purchase – The service itself & ensuring they feel great about their choice. 5️⃣ Loyalty – Encouraging repeat visits, memberships, and long-term retention. 6️⃣ Advocacy – When clients love you so much, they refer friends & leave reviews! Key Takeaways: 💡 Clients often need to see your business multiple times before they book. 💡 Your marketing is working—even if people don’t book immediately! 💡 A strong new client experience helps increase rebookings & referrals. 💡 Different marketing messages work better for each stage of the journey. Action Steps: ✔ Identify where your clients are in their journey and adjust your messaging. ✔ Be consistent with your marketing—don’t give up too soon! ✔ Make booking easy to remove friction in the decision phase. ✔ Follow up with new clients to increase retention and loyalty. Resources & Links: 🔗 Join the Massage & Spa Success Club: ElevateWithGael.com 🔗 Send me your podcast topic ideas! Leave a voice note here. 🔗 Follow me on Instagram: @GaelWood 📢 Enjoyed this episode? Leave a review & share with a fellow massage therapist! 🎧 Subscribe & Listen on: Apple Podcasts | Spotify  Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

  10 Ways to Advertise, and Promote Your Massage Business for Free or on a Shoestring Budget Host: Gael Wood Podcast: The Massage and Spa Success Podcast Episode Summary: Welcome back to another episode of the Massage and Spa Success Podcast! Gael shares 10 practical and budget-friendly marketing strategies in this episode to help massage therapists attract new clients without breaking the bank. If you're looking for ways to grow your business for less than $25-$30 per month, this episode is packed with actionable tips that you can implement today. Gael is currently launching a new house call massage business on a budget and is using all the strategies she teaches inside the Massage and Spa Success Club. She discusses how time and effort can replace money in marketing and why staying consistent is the key to building and maintaining a steady clientele. If you’re struggling to attract enough clients, the issue might not be your skills—it’s just that not enough people know about you yet! Key Takeaways: Business Cards & Printed Marketing Materials – The power of old-school marketing: business cards, rack cards, and postcards. Learn where to leave them and how to use them effectively. Tap into Your Personal Network – Reach out to friends, family, and social contacts to spread the word about your services. Free Business Listings – Get listed on Google My Business, Facebook, LinkedIn, and local directories to increase visibility. Create a Simple Website – Why having a website matters, even a one-page site, and how you can do it affordably. Social Media Presence – How to use Facebook, Instagram, and local community groups to attract new clients without spending all day online. Volunteer & Get Involved Locally – Chair massage at events, teacher appreciation days, health fairs, and community gatherings can be great ways to gain exposure. Optimize Your Google Business Profile – Keeping your Google listing updated and leveraging reviews to increase your local ranking. Attend Local Networking Events – How to connect with other business owners, wellness professionals, and potential referral partners. Cold Calling & Business Outreach – Contacting local hotels, B&Bs, gyms, and businesses to offer mobile massage services or workplace wellness packages. Connect with Other Massage Therapists – Build relationships, trade services, and create a referral network within your profession. Resources Mentioned:✅ Massage and Spa Success Club – Join for just $29/month to access weekly coaching calls, marketing templates, and business growth resources.✅ New Client Attraction Bootcamp – Available inside the Massage and Spa Success Club, this program helps you get more clients fast.✅ Free eBook: Massage and Spa Success Guide – Download your copy for more marketing tips! Take Action! Try one or two of these free marketing ideas this week and track your results! Have questions? Send a voice memo (link in the show notes) or email [email protected]. Connect with Gael online and stay inspired on your journey to success! Links & Contact Info:🔗 Join the Massage and Spa Success Club: https://www.elevatewithgael.com/the-new-massage-and-spa-success-club  ]📩 Download the Free Massage & Spa Success Guide: https://www.elevatewithgael.com/massage-and-spa-success-free-ebook  📧 Email Gael: [email protected] 🎙️ Send a Voice Memo: https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you found this episode helpful, please subscribe, rate, and review the podcast—it helps spread the word to other massage and spa professionals looking to grow their businesses. Thanks for tuning in, and see you in the next episode!  

Knowing your ideal client is the key to effective marketing, better rebooking rates, and a more enjoyable, sustainable business. In today’s episode, I walk you through how to define your ideal client and how this knowledge will help you attract more of the right clients while reducing stress and burnout. If you’ve never created an Ideal Client Profile (or it’s been a while), this episode will guide you step-by-step so you can start attracting more of the clients you love to work with. What You’ll Learn in This Episode: ✔️ Why identifying your ideal client helps you market smarter, not harder ✔️ How marketing to everyone can actually slow down your business growth ✔️ Simple questions to help you define your ideal client (age, income, interests, scheduling needs, and more) ✔️ How to use this information to target your marketing and attract the right people ✔️ The types of events, ads, and marketing strategies that work best for your ideal clients ✔️ Real-world examples of ideal client profiles ✔️ Why your ideal client profile can evolve over time Resources & Links Mentioned: 📌 Read the Full Blog Post & Grab the Ideal Client Worksheet: https://www.elevatewithgael.com/blog/your-ideal-massage-clients-the-key-to-building-a-massage-practice  📌 Join My New Client Attraction Bootcamp – Learn how to build a marketing strategy that works! https://www.elevatewithgael.com/the-new-massage-and-spa-success-club   📌 Connect with Me: Website: https://www.elevatewithgael.com/  Facebook: https://www.facebook.com/gaelwoodsuccesscoach  Instagram:  https://www.instagram.com/elevate_with_gael_wood/  Massage & Spa Success Club: https://www.elevatewithgael.com/the-new-massage-and-spa-success-club  📢 Have questions or podcast topic suggestions? Leave me a voice message here: https://www.speakpipe.com/MSSPODCASTVOICEMAIL  If you enjoyed this episode, don’t forget to: ⭐ Subscribe & Leave a Review on your favorite podcast platform! 📢 Share this episode with fellow massage & spa professionals who need help attracting their dream clients. Thanks for listening—see you in the next episode! ✨  

In this episode of the Massage and Spa Success Podcast, we explore 10 creative and fun Valentine's Day promotions that do not involve couples massage. If you’re looking to boost your sales, attract new clients, and sell more gift certificates, these ideas will help you craft unique specials without the hassle of scheduling couples treatments. Whether you’re a solo therapist or simply want to diversify your offerings, these promotions will keep your business fresh and engaging! Key Takeaways & Promotion Ideas: Love Your Body: Promote self-care and self-love, focusing on individual wellness. Encourage clients to treat themselves to a massage as an act of self-care. Love Your Skin – Offer body scrubs, body wraps, paraffin wax treatments, or hydrating skincare treatments to combat winter dryness. Give the Gift of Self-Care – Position massage as a thoughtful, health-focused gift instead of the usual chocolates and flowers. Galentine’s Day Specials (Feb 13th) – Host an event for single ladies, a best-friend massage package, or a mini spa day with fun activities. Better Than Chocolate – Market massage as a calorie-free indulgence that promotes relaxation and well-being. Just Lovely Spa Packages – Create themed spa packages with fun names like "Just Lovely" to attract last-minute gift shoppers. Love Your Weekend Warrior / Athlete – Target active clients with sports massage or pain relief packages, offering session bundles for long-term benefits. Valentine’s Day Poems & Fun Marketing Copy – Use catchy rhymes or lighthearted promotional messages to attract attention on social media. Flower Power Aromatherapy – Offer aromatherapy add-ons or provide small floral gifts with treatments to create a premium Valentine’s Day experience. Love Your Feet – Design foot-focused treatments like foot soaks, scrubs, or reflexology sessions as a budget-friendly Valentine’s special. Additional Resources: Check out my blog post at ElevateWithGael.com/blog for pre-written promotional copy and marketing images you can use. Get my free ebook: The Massage and Spa Success Guide, packed with marketing ideas, business strategies, and additional income stream suggestions. Engage with Me: Have you used any of these ideas in your business? Let me know! Want to request a specific podcast topic? Send me a voice message! Subscribe to the podcast, leave a review, and share your favorite takeaways. Connect: 📩 Visit my website for more resources: ElevateWithGael.com 🎙 Follow the podcast for more marketing and business growth tips. 💡 Need help with promotions? Check out my done-for-you marketing materials! Thanks for tuning in! Have a fantastic Valentine’s Day and happy marketing! 💕 Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

In this episode, Gael shares innovative and profitable ideas for offering couples treatments—even if you're a solo therapist or don’t have space for a traditional couples massage setup. Learn how to create memorable experiences that your clients will love while boosting your income and standing out in your market. What You’ll Learn in This Episode: How to offer couples treatments as a solo therapist. Creative service ideas to pamper two people simultaneously without requiring extra staff or space. A breakdown of pricing and add-ons to make these services both luxurious and profitable. Strategies to attract couples, even if you don’t offer traditional couples massages. Insights into the 2K by Valentine’s Day Challenge to help you sell gift certificates and specials. Highlights from the Episode: Foot Soak & Massage Combo: Inspired by a unique business model, Gael explains how to provide foot soaks and massages for two people with one therapist. Side-by-Side Body Wraps: Learn how to maximize your income by offering spa treatments like body wraps for couples in the same room. Spa Experiences with a Sauna or Salt Room: Turn saunas or other spa amenities into couples experiences, combining relaxation with massage sessions. Tea and Reflexology Pairings: Delight clients with reflexology sessions paired with a tea service or warm towel treatments. Couples Massage Lessons: Attract a new type of client by teaching couples how to massage each other. Gael also shares details about her course for therapists interested in teaching this unique service. Couples Massage Experience: Create a luxurious experience by alternating short massages and spa extras, ensuring both partners feel pampered. Resources and Links Mentioned: Teach Couples Massage Class: Learn how to teach couples massage with Gael’s detailed course, including lesson plans and client handouts. Check it out here! 2K by Valentine’s Day Challenge: Join this 10-day challenge to create promotions, sell gift certificates, and boost your income just in time for Valentine’s Day. Sign up here! Free Massage and Spa Success Guide: Get actionable tips and strategies to grow your business. Download here! Gael’s Blog: Find additional resources and printable copies of today’s ideas. Visit the blog here! Action Steps for Listeners: Try out one of the couples treatment ideas shared in this episode. Join the 2K by Valentine’s Day Challenge to increase your Valentine’s Day income. Leave a voicemail with your thoughts or questions about this episode  Follow the Podcast for More Ideas and Inspiration! Be sure to subscribe, leave a review, and share this episode with fellow massage therapists. Have an amazing day, and we’ll see you in the next episode! Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

Welcome back to the Massage and Spa Success Podcast! In today’s episode, we’re discussing retail sales in the massage setting, which has the potential to boost your income, improve your client experience, and help prevent burnout. Here’s what you’ll learn in this episode: Key Topics Covered Why Sell Retail Products? How retail sales can add 10-20% to your income. Creating a win-win by helping clients and covering overhead. Overcoming Fears and Misconceptions Reframing sales from "pushy" to "providing solutions." Breaking down outdated beliefs about retail being unethical in massage therapy. Choosing the Right Products How to select products that align with your services. The benefits of partnering with local makers for unique offerings. Avoiding competition with big-box stores. The Sales Process Practical tips for recommending and presenting products. The power of visible and accessible retail displays. Handling rejection and staying emotionally detached from the outcome. Retail Sales Tips and Tricks Seasonal displays to combat retail blindness. Adding small retail items to gift certificate sales. Strategies to make retail feel natural and fun. Pro Tips Shared Start small and test different products to find what resonates with your clientele. Practice your sales pitch to gain confidence. Focus on high-quality, unique items that enhance the client’s experience at home. What’s Next? Retail sales don’t have to feel overwhelming. They’re an excellent way to increase income while extending the benefits of your services into your clients’ daily lives. Tune in to future episodes, where we’ll dive into more advanced strategies for selling retail, including collaborations with local businesses and unique no-cost inventory options. Resources Mentioned Free Ebook: Learn more about improving your business and access tips for client attraction, rebooking, and more. Massage and Spa Success Club: Unlock in-depth trainings, a supportive community, and access to Gael’s courses and programs. Join the Conversation What retail products have worked for your massage business? Please share your tips and stories in the comments or connect with us on social media. Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which has valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Remember to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

 In this special episode of the Massage and Spa Success Podcast, Gael Wood dives into her first-ever book review, featuring Good Massage Gone Bad: Recognizing the Red Flags by Tina Hopkins. This must-read book is a powerful resource for massage therapists, offering insights on how to recognize and handle inappropriate client behavior confidently and professionally. Gael shares personal experiences, key takeaways from the book, and actionable tips to empower therapists in navigating challenging situations. What You’ll Learn in This Episode: Why every massage therapist should read Good Massage Gone Bad. Gael’s personal stories of handling red-flag clients and how the book influenced her responses. Practical advice for assessing red flags and managing inappropriate client behavior. Tina Hopkins’ unique approach to educating clients and transforming them into great clients through understanding and communication. Tips for reviewing your marketing materials and online presence to avoid unintentionally attracting problematic clients. Legal steps and record-keeping practices to protect yourself and your business. Insights into the history and perception of massage therapy and how it impacts today's challenges. Featured Quote from the Book: “We have therapists so busy looking for the signs that they make innocent actions or words out to be proof the client is going to be inappropriate. And then we have others who want to see the good in everything, but overlook clear red flags and then get upset that they did not see it coming.” Resources Mentioned: Book: Good Massage Gone Bad: Recognizing the Red Flags by Tina Hopkins Tina Hopkins’ Ethics Class (4-hour video course) Links: Purchase the Book Enroll in Tina Hopkins’ Ethics Class Final Thoughts: This book is a must-read for anyone in the massage industry. Whether you’re looking to enhance your confidence, refine your communication skills, or simply understand the challenges therapists face, Tina Hopkins offers invaluable tools and insights. Grab your copy, and empower yourself to handle any situation with grace and professionalism. Connect with Us: Website: Massage and Spa Success Podcast Social Media: Facebook, Instagram If you found this episode helpful, please leave a review and share it with your colleagues. See you next time! Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

In this episode of the Massage and Spa Success Podcast, we dive into actionable strategies to help massage therapists increase their annual income by $10,000—or even more! These 10 ideas are designed with solo business owners in mind but can be customized for any business model. From rebooking clients to hosting flash sales, I break down practical tips you can start using today. Key Takeaways: Attract New Clients and Rebook Them Consistently Focus on marketing basics like your website, Google profile, and local networking. Track your rebooking rate and aim for 25% or higher. Add a New Service Introduce fresh options like reflexology or spa add-ons to appeal to existing and new clients. Host Flash Sales Use limited-time offers to sell prepaid packages and reach specific income goals. Offer Upgrades Upsell services like longer sessions or enhancements to increase client spending. Offer Outcall Services or Spa Parties Consider offering mobile massage, spa parties, or corporate chair massage. Boost Gift Certificate Sales Strategize around holidays or special occasions to drive sales. Sell Prepaid Packages or Memberships Encourage client retention with prepaid options or recurring memberships. Raise Your Prices A modest price increase (e.g., $15 per session) can add up significantly over time. Engage in Community Partnerships Collaborate with local businesses like yoga studios or vacation rentals for mutual referrals. Network Locally Use print materials and attend events to promote your business to your ideal clients. Bonus Tip: Stay consistent with your efforts and focus on strategies that align with your business goals. Even small changes can lead to significant growth over time. Resource List: Free Tools & Resources Massage and Spa Success Toolkit Quick Marketing Tips: Check out daily tips on Facebook Reels and YouTube Shorts. Courses & Workshops Gift Certificate Sales Mastery Making Money with Gift Certificates Workshop Chair Massage Workshop Spa Party Training Outcall Massage Business Strategies Rev Up Your Rebookings Perfectly Booked Membership Program Massage and Spa Success Club: Access all resources, courses, weekly coaching calls, and a supportive community to help you achieve your business goals. Learn More and Join Connect with Me: Visit ElevateWithGael.com for more resources and to explore all the courses and workshops mentioned. Follow me on social media for daily tips and updates: Facebook YouTube Thank you for tuning in! I hope you feel inspired to take action and grow your business this year. If you have questions or want to share your success stories, reach out—I’d love to hear from you! Share Your Thoughts! Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit! Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

 In this episode of the Massage and Spa Success Podcast, Gael sits down with Laura Ford, owner of PERG (Professional Education Resource Guide), to discuss how PERG supports massage therapists and bodyworkers in finding high-quality continuing education (CE) opportunities and building meaningful professional connections. Laura shares her insights from over 28 years in the massage industry, including her journey from therapist to business owner and now publisher of PERG Online and PERG Magazine. Whether you’re a therapist searching for the perfect CE class, a CE provider looking for the best way to promote your courses, or someone interested in fostering community in the industry, this episode is packed with valuable advice and actionable insights. What You’ll Learn in This Episode What is PERG?: Learn how PERG connects massage therapists and bodyworkers with CE opportunities through its online search engine and print magazine. The Value of Community: Laura shares the importance of building connections through live classes, networking events, and PERG’s Quarterly Connections. Tips for CE Providers: Discover why PERG is one of the most cost-effective ways to advertise your CE courses and how to make the most of the platform. The Future of PERG: Hear about exciting new projects, including plans for a podcast and expanded opportunities for professional connection. Marketing Insights for CE Providers: Laura shares advice on standing out, maintaining consistency, and building your reputation in the industry. Episode Highlights What is PERG?: A one-stop resource for CE classes, from modalities to business skills, accessible online and in print. Quarterly Connections: Learn about this initiative to foster community and professional morale through in-person gatherings and events. Maximizing Advertising: Laura explains how PERG offers an affordable, impactful alternative to traditional marketing methods like postcards. Why Connection Matters: Insights on how live classes and professional networking events can help therapists stay inspired and grow in their careers. Future Plans for PERG: A sneak peek into upcoming initiatives, including a podcast to highlight CE providers and industry trends. Key Quotes from Laura Ford “Connection is key to our profession. It drives growth, boosts morale, and helps us stay inspired.” “PERG isn’t just a directory—it’s a resource designed to elevate and support massage therapists and bodyworkers.” “Live classes and gatherings bring fresh ideas and energy to your practice. They remind you why you love this work.” Resources Mentioned in the Episode PERG Online: www.pergonline.com  Advertise with PERG: www.pergonline.com/advertise  Connect with PERG Website: www.pergonline.com  Social Media: Follow PERG on Facebook and Instagram (links on the website). Action Steps for Listeners Visit PERG Online to explore CE courses or advertise your own. Consider organizing a Quarterly Connection event in your area to foster community and professional growth. Stay tuned for upcoming PERG projects, including their podcast! Stay Connected: Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I would love to hear from you! Use this link: https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message. Your ideas might even be featured in a future episode. Access Your Free Toolkit!Unlock the Massage and Spa Success Free Toolkit, which is filled with valuable resources to help you elevate your business! Visit this link to get started: https://www.elevatewithgael.com/the-massage-and-spa-success-free-toolkit  Do not forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, helpful tips, and actionable business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends!

Welcome back to the Massage and Spa Success Podcast! In today’s episode, I’m kicking off the Meet the Experts interview series with a special guest, Jenny Sheridan, a holistic therapist, aromatherapy expert, and reflexology educator based in Dublin, Ireland. Jenny shares her wealth of experience, having worked in the field since 1998. From running her own holistic center to transitioning into online teaching, Jenny’s journey is filled with valuable insights and inspiring stories for massage therapists and holistic practitioners alike. What You’ll Learn in This Episode: Jenny’s journey from practicing to teaching and eventually running her own holistic center. Key differences in massage therapy regulations in Ireland versus the U.S. The importance of balancing therapeutic skills with business skills—and why marketing isn’t optional for success. Why therapists need to be work-ready, not just exam-ready, and how real-life client interactions can boost confidence. The challenges and benefits of transitioning to online teaching, including how Jenny provides personalized feedback to her students. Amazing client success stories, including how aromatherapy changed the life of a client suffering from severe PMS symptoms. Common mistakes therapists make with aromatherapy and Jenny’s tips for using essential oils safely and effectively. How aromatherapy can enhance your massage practice and create additional income streams through custom blends. Highlights: Why Marketing is Critical for Success: Jenny talks about her early misconceptions about marketing and how she learned to get focused and intentional about growing her business. Client Success Story: Learn how a customized aromatherapy treatment transformed a client’s severe PMS symptoms, improving her quality of life and relationships. Tips for Aromatherapy Beginners: Jenny shares her advice on safe essential oil use, must-have oils for therapists, and the importance of proper training. Creative Income Streams: Discover how offering custom aromatherapy blends can boost your income and provide extra value for your clients. Just for Fun: We wrap up the episode with a lighthearted question: What’s your favorite kind of soup? Jenny’s answer? A hearty sweet potato, carrot, and butternut squash soup—perfect for this time of year! Resources Mentioned: https://www.essentialsholistic.com/ – Explore her courses, recipes, and resources for therapists. Follow Jenny on Facebook and Instagram Jenny’s online aromatherapy and reflexology courses, offered 3–4 times a year. Connect with Jenny: Website: https://www.essentialsholistic.com/  Facebook: https://www.facebook.com/jennysheridanholisticmentor  Instagram: @jenny_sheridan_holistic_mentor Action Steps: Learn more about how aromatherapy can enhance your practice by connecting with Jenny or exploring her resources. Consider adding aromatherapy services or products to your massage practice to diversify your income and client offerings. Stay Connected: Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I’d love to hear from you! Use this link https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message; your ideas might be featured in a future episode. Don’t forget to subscribe to the Massage and Spa Success Podcast for more expert interviews, tips, and business strategies. If you enjoyed this episode, please leave a review and share it with your therapist friends! Thank you for listening, and we’ll see you in the next episode!

Welcome to the very first episode of the Massage and Spa Success Podcast! In today’s episode, we’re diving into a hot topic: discounts—whether they’re right for your massage business and how to use them strategically. Discounting can be a powerful tool to grow your business, attract new clients, and fill gaps in your schedule, but it’s not without its challenges. In this episode, I’ll break down the pros and cons of offering discounts, share strategies to use them effectively, and help you decide if discounts align with your business goals and vision. What You’ll Learn in This Episode: The benefits of discounts, including how they reduce risk for potential clients and help fill unbooked times. The drawbacks of discounts, including how overuse can hurt your profits and brand perception. Tips for strategically offering discounts, such as time-based promotions, targeting specific time slots, and creating high-value packages. Why it’s critical to check your energy before offering discounts—and how to avoid the desperation trap. Alternatives to discounting, like referral programs, reactivating clients, and membership programs. How to frame your discounts to emphasize value and exclusivity rather than slashed prices. The mindset shift to view discounts as part of your marketing budget. Key Takeaways: Discounting isn’t one-size-fits-all. It’s about finding what works for your business, goals, and brand identity. Strategic discounting can be an excellent marketing tool, but it should always be part of a larger plan—not your entire strategy. If something doesn’t work, that’s okay! Every decision is a learning opportunity, and you can always adjust and refine your approach. Resources Mentioned:- Free eBook: Massage and Spa Success Guide Packed with ideas for seasonal specials, prepaid packages, and marketing strategies to grow your business. Action Steps:1. Evaluate whether discounts align with your goals and brand identity.2. Run the numbers to see if discounting can work for your pricing structure.3. Experiment with framing discounts as exclusive opportunities or value-packed packages.4. Visit ElevateWithGael.com to grab your free eBook and get even more ideas! Share Your Thoughts!Do you have questions, feedback, or ideas for future episodes? I’d love to hear from you! Use this link https://www.speakpipe.com/MSSPODCASTVOICEMAIL to leave me a voice message; your ideas might be featured in a future episode. Stay Connected: Subscribe to the podcast for more tips, strategies, book reviews, and interviews. Leave a review to help others discover the podcast! Thank you for tuning in to the Massage and Spa Success Podcast! See you next time!