PODCAST · business
The Photography Club
by Sue Shutterbug
This podcast is different because I’m taking you behind the scenes as I grow my business in real time. I’m sharing what I’m working on right now to move the needle—what’s working, what’s not, and the lessons I’m learning along the way.I’ll be honest, vulnerable, and open about the real numbers and data behind it all, so you’re not figuring this out alone. We are growing together every step of the way.Your go-to podcast for all things photography, business, and mindset! Are you an aspiring photographer looking to turn your passion into a thriving business? Then this podcast is for YOU. We are talking all things: Business Strategies: Learn how to build and grow a successful photography business, from marketing tactics to client management and more. Mindset and Growth: Discover how to overcome obstacles and develop a growth-oriented mindset that pushes you toward your dreams. Fun and Laughter: Enjoy moments of sillin
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6 Step Guide to Self portraits
If you have ever wondered how to actually get good photos of yourself, this episode is for you. Sue walks through her six-step process for taking self-portraits, which she has been using for the past 3 years. She talks about everything from mindset to hot to pose and setting up your camera to get the perfect self-portraits! Instagram - say hi!https://www.instagram.com/sue.shutterbug/Keywordsself portrait photography tips, how to take flattering self portraits, beginner self portrait ideas, natural light self portraits guide, creative self portrait poses, how to feel confident in photos, storytelling through self portraits, self portrait lighting techniques, golden hour self portraits, indoor self portrait setup, camera vs iPhone self portraits, self portrait composition tips, capturing authentic expressions, self portrait editing workflow, how to pose yourself naturally, self portraits for personal branding, confidence in front of the camera, self portrait outfit ideas, artistic self portrait concepts, how to take photos of yourself that feel like you00:00 The Power of Self-Portraits04:25 Mindset for Taking Self-Portraits07:51 Planning and Styling Your Shoot09:20 Gear and Setup Essentials13:52 Lighting and Background Considerations15:46 Shooting Flow and Techniques17:58 Posing and Facial Expressions
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Senior Rep Team for Photographers: What I’d Do Differently With My Senior Rep Senior Model Team
A senior rep team could completely change your business! Sue Shutterbug shares her helpful insights on running a successful senior rep team, also called a senior model team, including planning, community building, marketing strategies, and lessons learned from her past experiences. Perfect for photographers looking to leverage senior models to grow their business and create memorable experiences.CONNECT WITH SUEhttps://www.instagram.com/sue.shutterbug/CHAPTERS00:00 Introduction to Senior Model Teams02:51 Reflecting on Last Year's Team Experience05:11 Building Community and Bonding Among Team Members07:22 Event Planning and Execution Challenges10:27 Navigating Social Media and Marketing Responsibilities13:14 Referral Strategies and Their Effectiveness15:46 Destination Photo Shoot Experiences18:26 Future Improvements and Planning for Next Year29:35 Exploring New Locations for Photoshoots30:35 Pricing Strategy for Model Teams32:18 Reflections on Application Process35:11 Building an Email Waitlist36:17 Changes to Future Model Teams39:01 Rebranding the Model Team42:02 Timing and Communication Challenges45:50 Educating Parents on Value46:59 Creating Excitement with Welcome Boxes51:18 Teaching Social Media SkillsKEYWORDSsenior rep team, senior model team, senior photography marketing, how to start a senior rep program, senior model program for photographers, senior rep team marketing ideas, high school senior photographer marketing, how to get senior photography clients, senior portrait business tips, senior photography business growth, senior rep team application tips, social media marketing for photographers, Instagram marketing for senior photographers, senior photo session ideas, client experience for photographers, building a photography community, senior rep team experience ideas, destination senior photoshoots, senior ambassador program photography, how to book more senior sessions
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Dealing With Stress and Overwhelm In Your Photography Business
Shifting your mindset from focusing on the gap to embracing the gain can dramatically reduce stress and increase happiness. She reviews 'The Gap and the Gain' by Dan Sullivan and Dr. Benjamin Hardy, sharing practical tips like journaling and gratitude to transform your outlook and achieve more fulfillment.CONNECT WITH SUEINSTAGRAM: https://www.instagram.com/sue.shutterbug/Keywordsmindset, happiness, success, gratitude, journaling, stress reduction, personal growth, motivation, productivity, mental health, photography, successful photography business, entrepreneur, finding happiness, feeling fulfilled by your business, Chapters00:00 Introduction to Mindset and Happiness00:39 The Gap and the Gain: A Life-Changing Book01:44 Redefining Success and Happiness02:40 Measuring Success Backwards04:06 The Power of Gratitude and Celebration04:23 Inspiration from Olympic Athletes06:36 Turning Negative Experiences into Gains08:53 Transforming Business Challenges into Opportunities09:48 Taking Control of Your Happiness11:11 Actionable Steps: Journaling for Success14:07 Finding Internal Happiness15:43 The Paradox of Needing vs. Wanting16:24 Summary and Final Takeaways
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Overcoming IMPOSTER Syndrome as a Photographer
The journey from imposter syndrome to confidently calling yourself a photographer. Discover practical tips on social media strategy, building confidence, and finding your niche in photography. This episode is for anyone who is passionate about photography but a little scared to put themselves out there!CONNECT WITH JACKS!https://www.instagram.com/hamptonandcophotography/CONNECT WITH SUEhttps://www.instagram.com/sue.shutterbug/Keywordsovercoming imposter syndrome in photography,Effective social media strategies for photographers,Building confidence to call yourself a photographer,Finding and developing your photography niche,Creative approaches to portrait and event photography, Business transition and growth strategies,Effective social media marketing and content creation,Building confidence and authenticity in marketing,Networking and community engagement for photographers, photography, social media, imposter syndrome, confidence, niche photography, creative portraits, client engagement, photography tips photography, marketing, social media, client acquisition, business growth, confidence, networking, slow season, email marketing, communityChapters00:00 Introduction to Photography Journey03:16 Overcoming Imposter Syndrome06:02 Claiming the Photographer Identity09:14 The Joy of First Photo Shoots12:01 Navigating Social Media Challenges14:50 Building Confidence on Camera16:53 Exploring Creative Photography19:33 Social Media Strategies and Trends26:28 Navigating Social Media Challenges27:14 Evolving Social Media Strategies31:28 Finding Your Niche in Photography37:02 Innovative Marketing Ideas40:40 Handling the Slow Season43:46 Building Connections for Long-Term Success46:21 The Shift to Digital Networking49:02 Building Confidence Through Community Engagement52:21 Navigating Social Media Marketing58:51 The Importance of Email Marketing01:06:50 Embracing Growth and Community Support
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Photography Tips That Instantly Improve Your Photos
Amanda Avery shares her insights on mastering the techniques that truly make a photo stand out. We dive into composition, framing, and the small details that can completely transform an image—along with how to create a client experience that helps your subject feel natural and confident in front of the camera. If you’re ready to elevate your photos, refine your style, and create images that actually feel something, this one’s for you.CONNECT WITH AMANDAhttps://www.instagram.com/amandaaverycaptureco/CONNECT WITH SUEhttps://www.instagram.com/sue.shutterbug/Keywordsphotography composition tips, how to take better photos, what makes a good photo, beginner photography tips, professional photography techniques, how to pose clients naturally, candid photography tips, client experience photography, how to make clients feel comfortable in photos, natural light photography tips, framing and composition photography, rule of thirds photography, storytelling through photography, emotional photography techniques, location scouting photography, how to find photo locations, photography workflow from shoot to edit, photo editing tips lightroom, how to develop a photography style, how to make photos look professionalChapters00:00 Introduction to Photography Passion05:55 The Importance of Client Relationships11:41 Technical Aspects of Photography17:58 Lighting and Its Impact on Photography26:24 Capturing Authentic Moments31:41 Creative Approaches to Photography40:21 The Importance of Composition and Detail53:22 The Art of Editing: Finding Your Style01:00:23 Navigating Burnout and Finding Your Why
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The Secret to Creating a Sustainable Photography Business ft. Christa Rene
Krista Rene Robinson shares her expertise on in-person sales, increasing photography income, and serving clients with high-value products. Learn how to shift your business mindset, build relationships, and create a sustainable, profitable photography business.CONNECT WITH CHRISTAInstagramCONNECT WITH SUEInstagramKeywordsphotography, in-person sales, high-value products, business growth, client service, photography business, sales strategies, photography coachingKey TopicsIn-person sales model for photographersIncreasing income through product salesBuilding client relationships and serviceShifting mindset around pricing and valueChapters00:00 Introduction to In-Person Sales in Photography03:12 Success Stories and Financial Growth06:05 The Shift from Digital to Tangible Products09:00 Overcoming Sales Resistance and Mindset11:55 Understanding Client Needs and Value14:55 Pricing, Worth, and Business Sustainability17:43 Navigating Client Expectations and Pricing20:55 Building Meaningful Client Relationships23:36 The Importance of Leading with Service24:31 Enhancing Client Experience through Personal Touch30:20 Transforming Sales through Client Consultations33:33 Overcoming Challenges in Pricing and Sales36:13 intro video.mp4
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Get Inspiration Through Creative writing
Sophie Fraro a published author and social media content creator discusses the power of writing for reflection, creativity, and business growth, offering practical tips for integrating writing into daily routines and leveraging social media for creative entrepreneurs.CONNECT WITH SOPHIEInstagram:https://www.instagram.com/sophiefraro/Check out her book:https://www.amazon.de/Ibiza-sisters-wild-hearts-salty/dp/B0G6SJ9NQBCONNECT WITH SUEhttps://www.instagram.com/sue.shutterbugChapters00:00 Introduction to Creative Writing02:00 Sophie Ferraro's Writing Journey05:22 The Process of Publishing Books07:32 The Role of Writing in Self-Reflection10:28 Connecting Emotionally Through Writing13:52 Finding Inspiration and Overcoming Writer's Block20:35 Morning Reflections: The Power of Journaling22:05 Journaling vs. Creative Writing: Understanding the Difference24:59 The Evolution of Creative Writing: From Struggle to Flow27:08 Creative Challenges for Photographers: Storytelling Through Images29:00 Building a Creative Social Media Presence: Strategies and Insights31:41 Narrowing Your Niche: Finding Your Voice on Social Media34:08 The Shift in Instagram: Carousels vs. Reels36:02 Creating Engaging Carousel Posts: A Step-by-Step Process38:22 The Impact of Social Media on Business Growth40:35 Starting from Scratch: Building a Social Media Strategy42:41 Managing Social Media Overwhelm: Finding Balance42:47 Advice to My Younger Self: Perseverance and PassionKeywordswriting, creativity, social media growth, storytelling, journaling, creative writing, photography, content creation, personal development
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Why Clients Keep Coming Back
I walk through a marketing idea I’m testing in my own photography business and unpack the difference between attracting random customers vs creating true fans who keep coming back and telling their friends.We talk about:• Why most marketing tactics feel manipulative (and how to avoid that)• The difference between a transaction and real brand trust• How to turn curiosity into connection with potential clients• Simple ways photographers can build loyal communities instead of chasing new leadsIf you’re a photographer or small business owner who wants to grow in a way that actually feels aligned with your values, this episode will give you a new perspective on how to turn everyday clients into your biggest supporters.CONNECT WITH SUEInstagram:https://www.instagram.com/sue.shutterbugKeywordsphotography marketing strategy, senior photographer marketing, how photographers get more clients, build loyal photography clients, photography business marketing tips, start with why marketing, photography brand building, how to get repeat photography clients, photography client experience, photography word of mouth marketing, photography business growth tips, how photographers build trust with clients, senior photography business tips, photography marketing ideas for small towns, turning clients into loyal fans, photography client retention strategies, photography brand loyalty, how to market a senior photography business, authentic marketing for photographers, photography business podcast topics
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When Your Business Gets Flipped Upside Down FT Sarah Wagner
In this conversation, Sue and Sarah Wagner discuss planning long term and how to pivot your business when things don't go as planned. This episode focuses on the importance of adapting to changes, learning from failures, and finding balance in life and work. Sarah shares her journey from corporate life to running a successful photography business, the impact of natural disasters on her work, and the lessons learned from her ventures into online education and wedding photography. They emphasize the significance of self-care, support systems, and long-term planning for sustainable growth in the photography industry.CONNECT WITH SARAHhttps://www.instagram.com/chasingcreativemediaCONNECT WITH SUEhttps://www.instagram.com/sue.shutterbugKEYWORDSphotography, business, pivots, online education, wedding photography, self-care, entrepreneurship, growth, life changes, inspiration, creative burnout, shifting niches, client relationships, booking seasons, portfolio evolution, pricing strategy, referral networks, location challenges, brand direction, workflow changesChapters00:00 Introduction to Sarah Wagner and Her Photography Journey03:33 Navigating Business Pivots and Challenges07:27 The Struggles of Online Education and Self-Doubt11:47 Finding Support and Taking Breaks15:48 Exploring Weddings and Elopements21:45 Shifting Focus to Studio Photography and IPS Model26:43 Building a Business Around Life29:06 Learning from Past Experiences32:12 Strategic Pivots in Business33:50 Preparing for Life Changes37:06 Maintaining Passion and Quality37:48 Finding Balance and Grace39:41 Rediscovering Creativity41:12 Transformations Through Pivots43:00 Advice for Future Success
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Is Your Business Profitable? Let’s Find Out
If money in your business has ever felt confusing or a little overwhelming, this episode is for you. We’re getting into the real questions like how to actually pay yourself, what bank accounts you should have set up, and how to stop wondering where all your money went at the end of the month. I’m breaking down key takeaways from Profit First by Michael Michalowicz* in a way that feels practical and doable. We’ll talk about how to structure your accounts so your finances feel less chaotic, how to allocate your income so there’s something left for you after expenses, how to do a quick check-in on the financial health of your business, and how cutting back on unnecessary expenses can actually spark smarter, more profitable ways of operating. By the end, you’ll have a clearer sense of where your money is going and how to start making it support the life you actually want.Get the Instant assessment template and follow along:https://sueshutterbug.myflodesk.com/instantassessmentConnect with Sue on Instagramhttps://www.instagram.com/sue.shutterbug/Chapters00:00 Introduction to Profit First02:24 Understanding Profit and Business Health04:24 The Five Essential Business Bank Accounts06:22 Allocating Money for Financial Success07:39 Instant Assessment of Business Financial Health09:57 Cutting Expenses and Improving Profitability23:32 Understanding Revenue and Expenses25:52 Target Allocation Percentages (TAP) Explained28:19 Identifying and Fixing Financial Gaps29:37 Current Allocation Percentages and Adjustments36:37 Strategies for Cutting Expenses41:16 Innovating Within Financial Constraints43:32 intro video.mp4KeywordsProfit First, business finance, financial health, money management, photography business, profit allocation, business bank accounts, expense management, business growth, financial assessment
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How to turn free work into paid work FT John Mumm
John has built multiple businesses from the ground up using one simple, repeatable strategy — and in this episode, he breaks it all down.We dive into the real difference between being busy and actually being productive… because let’s be honest, you can stay booked and overwhelmed without ever truly moving your business forward.John shares how getting intentional with his collaborations helped him position himself as an expert fast — leading to 4-figure bookings and bigger opportunities.Inside this episode, you’ll hear:• How strategic collaborations can elevate your authority• The intentional moves that helped John grow faster• Practical steps you can start using right now in your own businessIf you're tired of spinning your wheels and ready to focus on what actually moves the needle, this one’s for you.CONNECT WITH JOHNINSTAGRAM: https://www.instagram.com/thatoneguywithacamera/CONNECT WITH SUEINSTAGRAMhttps://www.instagram.com/sue.shutterbug/..problems00:00 Introduction to John's Journey03:04 Transitioning from Personal Training to Photography05:45 Building a Portfolio through Free Collaborations08:37 Establishing a Client Base and Retainer Work11:40 Leveraging Networking and Word of Mouth14:42 Systems and Processes for Business Efficiency16:51 The Importance of Intentional Collaboration.keywordsphotography business growth,photographer marketing strategy,photography collaborations,building authority as a photographer,attracting high paying photography clients,photography client booking strategies,personal brand for photographers,scaling a photography business,networking for photographers,photography partnership marketing,luxury photography bookings,photography business productivity,intentional marketing for photographers
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Social Media Marketing Strategy For Photographers
If you feel like you’re constantly posting on social media but not getting any bookings, spending hours creating content with little to show for it, and wondering what you’re doing wrong—this episode is for you. In this conversation, I sit down with marketing expert Alyson Glick to break down how photographers can create a simple, effective social media strategy that actually works. We talk about identifying your ideal client, creating content with purpose, using video to build trust, and staying consistent without burning out. If you’re ready to stop guessing and start turning followers into inquiries, this episode will give you the clarity and direction you’ve been missing.Connect with Alyson:https://www.instagram.com/thestudioru/TAGS: Keywords social media marketing,photographers,content creation,marketing strategy,personal brand,engagement,video content,inbound marketing,buyer journey,consistency,digital marketing trends,algorithm optimization,organic reach,paid social advertising,audience targeting,brand storytelling,content calendar,analytics and insights,community building,conversion funnels,user-generated content,social proof,platform-specific strategy,audience retentionPROBLMS:00:00 Introduction to Social Media Marketing for Photographers05:30 Understanding Social Media Platforms for Photographers10:51 The Importance of Inbound Marketing16:43 Creating a Personal Brand in Photography22:53 Building a Strong Foundation for Marketing55:47 intro video.mp4
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How to Get Consistent Inquiries With Google Ads
If you’re constantly wondering where your next booking is coming from, stressing during the slow winter months, or struggling to pay your bills while juggling everything it takes to run a successful photography business… this episode is for you.Or maybe you’re ready to attract higher-quality leads, book bigger-paying projects, and finally have more time for yourself and your family — yep, this one’s still for you.In today’s episode, I’m chatting with Solana all about why Google Ads can be a total game-changer for photographers. She shares her story of going from inconsistent inquiries and financial stress to hitting her $150k yearly goal in just two months using Google Ads.Grab your notebook and get comfy — this one is a GOOD one.CONNECT WITH SOLONAhttps://www.instagram.com/elopementceo/Connect with sue https://www.instagram.com/sue.shutterbug/Keywordsgoogle ads for photographers, photography google ads, how photographers get clients, how to book photography clients, consistent photography bookings, photography marketing strategies, photographer lead generation, booking more photography clients, photography business marketing, marketing for photographers, slow season photography tips, photography business growth, paid ads for photographers, google advertising for photographers, photography inquiries consistently, how to scale a photography business, attract high quality photography clients, photography income growth, photography business podcast, photographer marketing tipsProblems00:00 Introduction to Solana Crowe01:29 Transitioning from Weddings to Elopements04:52 The Business Side of Photography06:29 Diving into Google Ads09:14 Overcoming Initial Challenges with Ads11:38 Understanding the Value of Inquiries14:36 Why Google Ads Work for Photographers17:24 Running Ads in Small Locations19:15 Preparing to Run Google Ads23:08 Creating Effective Landing Pages31:31 Mindset Shifts for Advertising Success
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Can Photography Be a Form of Healing?
If you want to truly transform the life of your clients and offer a photography experience that not only gets your clients gorgeous images but also helps them heal in ways they didn't even know they needed, this episode is for you. In this fun and insightful conversation with Christina, we talk about her unique approach to photography, which emphasizes creating meaningful experiences rather than just capturing images. Christina discusses her journey of embodiment in her work, the transformative self-love experiences she offers, and the importance of building trust with clients. We talk about the significance of personal growth and the healing power of art. Christina shares stories of client transformations and emphasizes the value of every individual's story. The conversation also touches on the business side of photography, the importance of valuing one's work, and Christina's future aspirations beyond photography.CONNECT WITH CHRISTIANA:Instagram: https://www.instagram.com/christinascaptures/Website: https://stan.store/Christinascaptures?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnby-Pnoi4I-S7aFmxeULLQElxu2qIuVByKZ3uf6aoymwiYy6NKbOgGXN09tA_aem_DL1czifNNU1tJnHEj6Z0agKeywords:portrait photography client experience, emotional photography sessions, healing through photography, self-love photoshoot experience, embodiment photography, connecting with photography clients, creating meaningful photoshoots, transformational photography sessions, holding space as a photographer, vulnerability in photography, fine art portrait photography approach, creative photography client connection, photography as healing art, building trust with photography clients, soulful portrait photography, photography beyond posing, client transformation through photography, women photographers creative growth, photography storytelling and connection, valuing your work as a photographer
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What Happens When Your Photos Go Viral: He got 500 DMs a Day! Ft Joshua Mannila
Today I’m sitting down with Joshua Mannila to talk all about his social media journey—and if you’re a photographer, there’s a very good chance you’ve seen his work pop up on your feed at some point. He’s known for his dreamy, cinematic storytelling through couples and portraits, and his images seriously stop you in your scroll.In this episode, Joshua breaks down what consistency on social media actually looks like, how staying authentic has fueled his growth, and what it’s really like to experience viral moments as a photographer. He also opens up about how he directs his shoots, why planning matters, and how he intentionally creates emotion in every image he makes. It’s equal parts inspiring and practical—and one you don’t want to miss.CONNECT WITH JOSHUA:& learn more about his photography retreatsInstagram @joshuamannila https://www.instagram.com/joshuamannila/Connect with Sue Instagram: https://www.instagram.com/sue.shutterbug/topics00:00 Introduction to Joshua Manila01:24 The Evolution of Joshua's Photography03:32 Memorable Photography Retreats06:55 Social Media Journey and Growth10:50 The Impact of Consistency in Posting19:48 Navigating Instagram Reels vs. Photo Grid21:35 The Importance of Audio in Video Creation24:33 Crafting Engaging Hooks for Content27:20 Creating Carousel Posts: Tips and Tricks30:11 Thinking Cinematically: Shot Composition in Photography32:18 Balancing Audience Engagement and Authenticity37:36 Predictions for Social Media Trends40:49 Building Connections in Photography42:46 Finding Your Unique Style45:27 Chasing Emotions Through the Lens51:58 Advice for Aspiring Photographers54:03 Future Aspirations and Creative Explorationkeywordsphotography social media growth,Joshua Manila interview,cinematic photography tips,couple photography storytelling,portrait photography inspiration,viral content for photographers,social media strategy for creatives,growing Instagram as a photographer,TikTok growth for photographers,photography business tips,building a photography brand online,creating emotional photos,directing photography shoots,planning photo sessions,photography case study
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Photography Hot takes ft Avery Grace Photo
Today’s episode is a little breather from the business grind and a whole lot of fun. I’m chatting with a fellow photographer, Avery Diehl, about the stuff every photographer can relate to—the hot takes, the difficult “would you rather” questions, and the debates that make you question everything you thought you knew about photography. We get real about the struggles that show up when you’re just starting out, like being scared to book clients, putting yourself out there, and going all in on something you love. It’s honest, playful, and feels like sitting around with a friend who just gets it.CONNECT WITH AVERYhttps://www.instagram.com/avery.grace.photo/insta @Avery.grace.photoCONNECT WITH SUE :)Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/Email: [email protected]:00 Introduction to Photography and Community Engagement01:39 Exploring Photography Styles and Preferences04:52 The Balance of Creativity and Financial Stability08:07 Dream Clients vs. Dream Brands10:57 The Challenges of Concert Photography14:05 The Art of Editing in Photography21:35 The Challenges of Photography Editing26:25 Navigating AI in Photography30:47 Overcoming Common Photography Hurdles35:10 Embracing Growth and Learning in Photography39:00 The Business Side of Photographyphotography podcast, photographer community, creative freedom, photography hot takes, would you rather photography, film vs digital, editing workflow, beginner photographer struggles, booking clients fear, going all in on photography, artistic validation, camera settings tips, AI in photography, concert photography, imposter syndrome for photographers, building confidence as a photographer, creative burnout, finding your style, photography mindset, real talk for photographers
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My 2026 Goals: What Worked in 2025...and What Didn't
It’s time to review your goals. What worked last year… and what didn’t? What are you leaving behind in 2025? In this episode, I’m taking you behind the scenes as I reflect on 2025 and share how I’m setting myself up to make 2026 my best year yet. Sometimes it’s just helpful to hear someone be real and honest about what actually worked and what didn’t, and that’s exactly what I’m doing here. I’m sharing my journey of building healthier habits, networking as a shy photographer, and my desire to create deeper, more meaningful connections through my work. My hope is that you walk away feeling inspired, clearer, and ready to move into 2026 with intention. CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]:00 Setting the Stage for 2026 Goals06:22 Reflecting on 2025: Achievements and Lessons Learned11:24 Crafting Specific Goals for 202618:19 Personal Growth and Community Engagement22:37 Building a Sustainable Business Model28:40 Conclusion and Call to Action2026 goals,goal setting 2026,setting goals for the new year,personal growth goals,business goals 2026,realistic goal setting,intentional living 2026,reflecting on goals,building healthy habits,habit building for success,networking for growth,community and connection,mindset for 2026,goal planning strategies,life and business alignment,creating meaningful connections,goal reset for the new year,motivation for 2026,goal clarity,personal development journey
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The Truth About Getting Published in Vogue & Harper’s Bazaar
I interviewed Danny Lairon, a New York–based fashion photographer, and we dive into the world of fashion editorial photography. Danny shares his journey, the challenges of getting published in high-end magazines like Elle Harper's Bazaar and Vogue, and why collaboration and networking are so important in this industry. We talk about the importance of investing in yourself and storytelling. Danny also shares practical tips for aspiring photographers, including how to find models and plan shoots effectively. This episode is packed with real insight for anyone looking to break into fashion photography or take their creative work to the next level. . CONNECT WITH DANNY Instagram @dannydidthat_ https://www.instagram.com/dannydidthat_/ CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]:00 Introduction to Fashion Photography and Danny Leroyne02:52 Understanding Fashion Editorial vs. Advertorial05:18 The Passion Behind Photography and Financial Realities08:18 The Journey to Getting Published in Major Magazines10:49 The Importance of Collaboration in Photography13:21 Learning from Industry Leaders and Overcoming Challenges16:04 The Role of Experience and Problem-Solving in Photography
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10 Unique Lead Generation Ideas for Photographers (Book more photoshoots)
In this episode, I'm breaking down innovative strategies photographers can use to generate leads and book more photo shoots, even when business feels slow. I talk about why focusing on long-term business strategies beats chasing quick fixes, and I dive into ideas like offering bonuses instead of discounts, teaming up with local businesses, and surprising past clients with thoughtful gifts. We also cover why community engagement, email marketing, and documenting stories are game-changers for building deeper connections with clients. Overall, this episode is all about creating amazing experiences that keep your clients coming back and help your business grow. If you want to grow and scale your photography business, this episode is for you! CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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How to Price Yourself as an Artist
Have you ever been told you’re too expensive? If you’ve ever struggled with pricing yourself or changed your prices out of fear, this episode is for you. I’m diving into my pricing strategy inspired by luxury brands and explaining how when someone says you’re “too expensive,” it doesn’t mean there’s something wrong with you or your prices — it just means they’re not the right fit for your business, and that’s okay. I’m sharing exactly what happened when I raised my prices, why it made me feel like a failure, and how I’m learning to grow and scale my photography business despite everyone telling me it won’t work. CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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15 Questions You NEED on Your photography Questionnaire
I'm breaking down how getting to know your clients on a deeper level totally transforms the vibe of a shoot — from understanding their style and preferences to knowing what actually makes them feel comfortable in front of the camera. We're talking intentional questionnaires. When you use them right, they make every session feel so much more personal and genuine. If you want to elevate your client experience, this episode is for you! CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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Behind the scenes of $15k Senior Portrait Photography Sales
If you've been dreaming about higher sales, more confidence in your pricing, and finally stepping into the level of service (and income) you know you're capable of… this episode is for you. I sat down with Matthew Orbaugh, and he walked me through what it actually takes to hit consistent 4- and 5-figure sales as a senior portrait photographer and even how he's made sales as large as 15k from one session! Let's get into it! CONNECT WITH MATTHEW!! @Mattheworbaughphoto https://www.instagram.com/mattheworbaughphoto/ CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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What are in person sales? (IPS 101)
In this episode, I'm breaking down exactly what in-person sales (IPS) are and how the process works. Think of this episode as your intro to IPS 101—we're keeping it simple, approachable, and totally relatable so you'll have a foundation before we dive deeper in future episodes. I'm also spilling the story of my first $3K sale—yes, THREE THOUSAND—and how that moment completely rewired the way I think about photography, pricing, and the emotional value of printed artwork. If selling has ever felt cringe, pushy, or "not your vibe," this episode is going to change the way you see it. By the end, you'll understand what IPS is, why photographers are loving it, and why it might just be the game-changer your business needs. CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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Okay… I'm Back. Let's Catch Up: Big updates, new season
I'm backkkk! 🎉 After taking a (very unplanned) break from the podcast, I'm hopping back on the mic to catch you up on everything—from running a photography business through chaos, to leveling up my brand, to what's coming in season two of Shutterbug Club. In this episode, I'm pulling back the curtain on what really happened during my time away, the fears I had about returning, and how I shifted my biz into a full-on luxury experience I'm also spilling a little tea about recent adventures—like getting invited to an exclusive Sony event 👀 If you're a photographer, creative, or entrepreneur who's ever hit pause, felt behind, or wondered if you should even keep going—this one's for you. You're not alone, and in this season we're going all-in on honesty, confidence, and community. Expect book recs, social media tips, guest experts, and a whole lot of "let's figure this out together." Success isn't perfection—it's showing up again. Let's do this. ✨
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How to 10x Your Photography Business: 3 Big Takeaways from 10x is Easier Than 2x
In this episode, I'm diving into a book that seriously shifted the way I think about business growth — 10x Is Easier Than 2x. I'm breaking down what it actually means to grow bigger and faster without just working harder. We're talking all about the 80/20 rule (aka how a small part of what you do creates most of your results), how to focus on what reallymoves the needle, and why it's so powerful to show up with a "buyer" mindset instead of feeling like you have to beg people to book you. I'm also sharing my thoughts on setting goals that scare you — the kind that are bigger than your current skill level and force you to level up. If you're a photographer or creative entrepreneur who's ready to stop playing small, this one's for you. CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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28
5 Tips to Break out of a Slump
In this episode of Shutterbug Club, I'm getting real with you about feeling stuck, unmotivated, and just off. If you've been in a slump lately (or want to stop one before it starts), you are sooo not alone. I'm sharing what's been helping me—like having an accountability buddy, time blocking my days, and creating routines that actually support my mental health instead of drain me. I also talk about why rest is not lazy and how being gentle with yourself is one of the most productive things you can do. This is your little pep talk if you've been needing one. 💛 CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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27
Funny Stories Only Photographers Will Get
In this episode, I'm diving into something that holds so many of us back—especially creatives like us: the spotlight effect. We talk all about how that fear keeps us from showing up, creating, and sharing the things that matter most. Plus, I'm sharing a few hilarious and honestly chaotic stories from photoshoots that didn't exactly go as planned. I also give a little life update, including the long-awaited honeymoon Zach and I finally took and some real talk about money mindset and learning how to communicate my value in business without guilt. This one's for anyone who's been waiting until everything feels perfect to put themselves out there. Spoiler: it never will be. But the impact you can make right now, just by being real and showing up as yourself CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Check out my new website! https://sueshutterbug.com
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26
Photographers: Stop Making This Mistake with Wedding Vendors
Your relationship with wedding coordinators can make or break your photography business. These pros refer their favorite photographers to every couple they meet—but most photographers unknowingly sabotage those relationships and lose out on major bookings. In this episode, I sit down with a top wedding coordinator to reveal what actually makes vendors want to refer you—and what quietly gets you blacklisted. You'll hear real stories of photographers gaining (or losing) thousands based solely on how they treat fellow vendors. CONNECT WITH AMBER Instagram: @the.perfect.day.co https://www.instagram.com/the.perfect.day.co/ CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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25
How AI is Changing Photography: Creativity and insparation with Dani Venen
In this episode, Dani Venen shares her creative process and how she's using AI in the coolest way—as a tool to spark original, out-of-the-box photo concepts you definitely won't find on Pinterest. We talk about how to stay in control of your creativity while letting AI help you push boundaries, build mood boards, and streamline editing without losing your creative touch. Dani also drops so many helpful tips she's picked up throughout her one-of-a-kind photography journey, from pricing her work with confidence to creating surprise-filled shoots through her roulette series. And make sure you stay till the end—she shares an incredible full circle moment about a short film she created that actually aired on TV. So inspiring. CONNECT WITH DANI @theeditorialstyle https://www.instagram.com/theeditorialstyle/ CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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24
Posing & Editing Tips for Photographers: How to Create Photos That Feel Like a Memory
In this episode, I'm chatting with portrait photographer Megan Grindel all about how she creates photos that feel like a memory. We dive into her unique approach to posing and editing — how she builds emotion into every shot, gets her clients to open up, and tells a full story through composition and color. Megan shares her go-to posing tips, her editing mindset, and how she's built a style that feels nastalgic and full of life. We also talk about the heart behind her new Photo Club, a space for photographers to grow together. If you want to elevate your portraits beyond "just pretty" and make them feel something — this one's for you. Let's dive in! RESOURCES MENTIONED Join The Photo Club! CONNECT WITH MAEGAN @maegangrendellphoto CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected] 00:00Introduction to Megan Grindel 01:04Megan's Photography Journey 02:58Defining Style and Emotion in Photography 05:39The Importance of Capturing Memories 08:11Rapid Fire Questions: Gear and Preferences 09:52Planning and Posing Techniques 12:39Creating Movement and Emotion in Photos 16:26Connecting with Clients and Personalities 19:08Incorporating Environment in Photography 21:44Composition and Background Choices 26:08Capturing Unique Perspectives in Photography 27:54The Evolution of a Photographer's Style 29:47Embracing New Techniques and Challenges 31:50The Role of Lighting in Photography 32:12Finding Inspiration in Various Mediums 33:20Personalizing Poses for Unique Shots 34:28The Impact of Music on the Creative Process 35:23Intentionality in Editing Styles 36:17Utilizing Masks for Precise Edits 37:47Navigating Color Adjustments in Lightroom 40:00Mastering White Balance Techniques 42:22Overcoming Self-Doubt in Editing 45:42Perfecting Green Tones in Photography 49:35Curating Outfits for Photoshoots 52:36Building a Photography Community through the Photo Club
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23
Body Positivity: A Conversation on Self-Love with Ava Grace
Ava shared how she approaches photography in a way that's not just creative, but also super empowering for her clients. She's all about helping people embrace their bodies and feel confident in front of the camera. We also got into how she uses social media to build her brand while staying totally authentic—and how that's been such a key part of her connection with her audience. She let me peek into her creative process, shared some really fun posing tips, and even talked about how humor plays a big role in her sessions. This one's full of insight, inspiration, and a whole lotta heart—can't wait for you to hear it. CONNECT WITH AVA @avagracezphotography CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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22
Building a Thriving Senior Rep Team With Kelsey Marie
In this episode of Shutterbug Club, I chat with Kelsey Marie, a senior photographer who's mastered the art of building thriving, supportive senior rep teams. She shares how she started, how she creates real community with her girls, and her full process—from picking team members to hosting fun bonding events and keeping everyone engaged all year. We also dive into the pros and cons of big teams, her pricing strategy, and how her rep team has totally transformed her business. If you're thinking about starting your own team, this episode will give you everything you need to get started—with heart, strategy, and inspiration. CONNECT WITH KELSEY: Instagram: @kelseymarie.photo CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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21
Behind the Scenes: Life on Sue's Senior Model Team
I'm hanging out with two of my incredible senior model girls, Emma and Coral, and we're spilling all the tea on what it's really like to be part of my senior model team! From silly "Would You Rather?" questions to their fave artists, binge-worthy shows, and fashion trends they're loving—this episode is packed with fun. But we also get into the heart of it: the sweetest memories from their time on the team, their best advice for future seniors thinking about joining, and their big dreams for life after graduation. If you've ever thought about joining a senior rep team… this one's for you. Connect with Emma & Coral https://www.instagram.com/coralspelbring/ https://www.instagram.com/8emma1kemp8/ CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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20
Taking Photos of straingers Cars with Sam Denington
I sat down with car photographer Sam Dennington, and we chatted about how a simple idea of leaving prints on strangers' cars blew up on social media and landed him some fun brand deals. He started by snapping pics of cool cars, and then printing them out and leaving them as little surprise gifts. We talked all about how that series started, the creative process behind it, what it's been like connecting with car owners in real life, and where he wants to take things next If you've ever had a random creative idea this is your sign to go for it. Sam's story is such a cool example of how being genuine and doing something different can open doors. CONNECT WITH SAM Say hi on Instagram: @samdenington CONNECT WITH SUE :) @sue.shutterbug Want to work togeather? Email: [email protected]
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19
7 life changing takeaways from Atomic Habits: Change your habits and you'lll change your life
This is your year — the year of change, the year of action. We're getting organized, hitting our goals, and waking up excited to take on the day. I read Atomic Habits by James Clear and pulled out the juiciest, most life-changing takeaways so you don't have to — but let's be real, you might want to after this. In this episode, we dive into why taking action matters, how small improvements add up, and how discipline and environment play a huge role in habit formation. We also chat about how to romanticize your life, why surrounding yourself with the right friends can make all the difference, and how the habits you stick with are really a reflection of who you want to become. Plus, I break down the habit-building cycle and give you practical strategies to create lasting change in your life. RESOURCES MENTIONED Book recommendations CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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18
Finding Your Style as a Photographer: Social Media & Creativity with Michael Betzner
In this episode, I'm hanging out with the Michael Betzner. We're chatting all about finding your own personal style in photography, and trust me, it's a good one. Michael opens up about his journey with social media, how it's shaped his creativity, and how he learned to keep his mental health in check. We dive into how to experiment with posing and styling your shoots to truly reflect your unique vibe. We'll chat about: The importance of putting your value in your work, not just online likes How to find and embrace your own photography style Fun ways to experiment with posing and styling your shoots Where to find inspiration and keep the creative juices flowing This is all about staying true to you and having fun with your craft. Come hang out and let's get inspired together! CONNECT WITH MICHAEL @michael_betznerphotography CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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17
Photoshoot Poses, Prompts, and Games to Loosen Up Your Clients
Today, we're talking about how to capture those real moments instead of stiff poses and how to keep the vibes flowing during a photoshoot. I'll be sharing my top poses, prompts, and games that I use to get authentic reactions from my clients and help them loosen up and have a great time. So if you're looking for ways to make your photoshoots feel more natural and fun, this episode is for you! CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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16
Should I Start a Senior Rep Team?
In this episode, we're diving into all things Senior Rep Teams! I'm spilling the tea on my own experience—what's worked, what hasn't, and how I'm switching things up moving forward. If you've ever thought about starting a rep team (or just wanna know what the hype is about), I've got you! We're talking referral bonuses, pricing, what to include in your program, and some fun group photoshoot ideas. Plus, I'll share tips on keeping things organized so you don't lose your mind. Tune in and let's figure out if a Senior Rep Team is the right move for your photography biz! RESOURCES MENTIONED Senior spokesmodel contract Connect with Jenna CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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15
Senior Rep Teams: Your Secret Weapon for a Thriving Photography Biz
Want to book more senior clients and make more money in your photography business? In this episode, I'm sitting down with the incredible Jenna Lesoeur—a fully booked senior photographer and brilliant businesswoman who has built a thriving photography business. Jenna has mastered the art of senior rep teams, turning them into a powerful marketing tool that brings in dream clients and consistent income. We're diving deep into what senior rep teams are, why they matter, and how YOU can start using them to grow your business. If you've ever wanted to work with seniors in a way that actually boosts your bookings, this episode is for you! ✨ Grab your coffee and get ready to take some notes RESOURCES MENTIONED Say hi to Jenna on instagram @jenrenpro @jrpuniversity Check out Jenna's blog to learn more about working with seniors: https://www.jenrenpro.com/blog?offset=1605204691854&reversePaginate=true CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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14
Tips for Dealing with Burnout
When your art becomes your job, it's easy to get stuck in the cycle of creating just to pay the bills—losing the passion that made you start in the first place. In today's episode, I'm chatting with Celeste about burnout, creativity, and making art that feels refreshing, motivating, and truly inspiring—art without limitations. We dive into three big photoshoots we collaborated on this summer, designed purely for fun, and how they helped us rediscover our creative spark and find healing. Plus, we're breaking down the signs of burnout and sharing practical tips to overcome it so you can stay inspired and passionate about your work. TODAY'S GUEST Celeste or lady_southwest https://www.instagram.com/lady_southwest/ CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug https://www.instagram.com/sue.shutterbug/ Email: [email protected]
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13
10 Website Mistakes You Might be Making
Are you making these website mistakes? They could be costing you, clients! In this episode, we're diving into common website mistakes and how to fix them fast so you can start booking more clients. We're chatting about everything from copy, fonts, investment, social proof, and more. Tune in for easy fixes that will help you create a website that truly connects with your audience! RESOURCES MENTIONED Jai Long's Podcast Honeybook:CRM system to help with client journey CONNECT WITH SUE :) Say hi on Instagram: @sue.shutterbug Email: [email protected]
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12
How to Host a Photography Workshop
Ever thought about hosting your own photography workshop but don't know where to start? In this episode, I sit down with my friend Alex, the host of Photo Camp, to chat about everything that goes into planning and running a successful workshop. From budgeting and marketing to meal planning and handling unexpected challenges, we're covering it all. Whether you're dreaming of hosting your first event or looking to refine your workshop experience, this episode is packed with insights, tips, and real-life lessons from behind the scenes. Tune in and get inspired to bring your workshop vision to life! If you liked this episode say hi to Alex! @alexblakephotography Check out her podcast: Lets Create With Alex Blake
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11
Photography Advice Q&A
Answering your photography questions! Learn how to attract high-value clients, keep edits consistent, master cropping, use flash, and get permission for photoshoots. Plus, my favorite business tools and essential beginner tips. Packed with actionable advice—tune in now! 🎧📸 Lightroom Classic editing course from g presets
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10
ChatGPT Guide for Photographers
I'm sharing exactly how I use AI (specifically ChatGPT) every single day to streamline my photography business and make life easier. If you've ever wondered what ChatGPT actually is, or how to use it effectively, I've got you covered. I'll walk you through my best tips for getting high-quality responses, how AI can help with everything from content creation to editing workflows, and even ways to use it in your personal life—think time management, meal planning, and more. Plus, we'll dive into the ethical side of AI and what it means for creatives. How can you use AI to improve your business or personal life? Let me know in the comments!
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9
The Secret to a Thriving Business
What if the key to long-term success in your photography business isn't just talent or marketing—but generosity? In this episode, I dive into Adam Grant's book Give and Take and explore how the concept of being a giver can transform your business, while a taker mindset can hold you back. I share personal stories of dealing with difficult clients and how choosing kindness and a giver mentality helped me navigate those tough moments. Plus, I break down real, actionable ways to give value to your clients—not just in your photos, but in the entire client experience. If you want to build a business that thrives on word-of-mouth, incredible client relationships, and a reputation that keeps people coming back, this episode is for you! 💛 🎧 Tune in now to learn how giving can set you apart and fuel your success! Give and Take by Adam Grant Say Hi on Instagram! @sue.shutterbug
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8
Modeling advice with Maisie
Ever dreamed of becoming a model? This episode is for you! I'm chatting with Maisie, a talented freelance model, about her inspiring journey into the world of modeling and how she built her career from the ground up. We cover everything from breaking into the industry, tips for making money as a model, and her best advice for feeling confident and comfortable in front of the camera. Say hi to Maisie on instagram @a.maisie.ing
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7
Navigating your 20s with Giovanna Silvestre
In this episode, Giovanna shares her incredible journey of navigating life in your 20s and offers powerful tips for finding yourself along the way. We dive deep into everything from discovering who you truly are, facing fears head-on, and learning to embrace failures, to stepping outside your comfort zone, traveling the world, and tackling imposter syndrome like a pro. Giovanna is an inspiring female entrepreneur with a one-of-a-kind perspective on life. Her kindness and contagious positive energy have helped her attract the right people and opportunities to create a life she loves. But don't be fooled—her path hasn't been without challenges. She gets real about the struggles she's faced, how she overcame them, and how she found her peace amidst the chaos. If you're ready for an honest, empowering, and uplifting conversation, you don't want to miss this one! And if you want to learn more from Giovanna, be sure to check out her book, Confused Girl: Finding Your Peace in the Chaos, available for pre-order now. Loved this episode? Let her know on Instagram @confusedgirlla. Lastly Reach out with any questions or other topics you want me to cover @sue.shutterbug
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6
Community Over Competition
In this episode, we dive into Give and Take by Adam Grant and explore how the concepts of givers, takers, and matchers apply to the photography industry. I share why embracing an abundance mindset and building community through generosity can transform your business and creativity. From lifting others up to sharing locations and tips, discover how being a giver fosters collaboration, amplifies success, and helps the entire industry thrive. Let's talk about how to grow together and why there's truly room for everyone to shine! Give and Take by Adam Grant Reach out to me on instagram
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5
Photography Horror Stories
In this episode, we're diving into the chaos with YOUR submitted photography horror stories! From jaw-dropping moments to lessons learned the hard way, these tales will leave you laughing, cringing, and maybe a little relieved it didn't happen to you. I'm joined by today's special guest, Carae, as we chat through these crazy experiences, share our own stories, and unpack the wild world of photography. Whether you're a pro, a hobbyist, or just love hearing about behind-the-scenes drama, this episode is packed with relatable moments and great conversations. Say hi to Carae on Instagram at carae.design
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4
The Importance of Goal Setting: How to Have a Productive Year as a Photographer
As we reflect on 2024 and look ahead to the new year, we're diving into the importance of setting goals to build a successful and fulfilling year. In this episode, we'll talk about why goal-setting matters, how to create meaningful goals, and share ideas to inspire you to dream big for the year ahead. Whether you're focused on personal growth, leveling up your photography business, or finding more balance, this conversation will leave you feeling motivated and ready to make 2025 your best year yet! Sue's Merch
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ABOUT THIS SHOW
This podcast is different because I’m taking you behind the scenes as I grow my business in real time. I’m sharing what I’m working on right now to move the needle—what’s working, what’s not, and the lessons I’m learning along the way.I’ll be honest, vulnerable, and open about the real numbers and data behind it all, so you’re not figuring this out alone. We are growing together every step of the way.Your go-to podcast for all things photography, business, and mindset! Are you an aspiring photographer looking to turn your passion into a thriving business? Then this podcast is for YOU. We are talking all things: Business Strategies: Learn how to build and grow a successful photography business, from marketing tactics to client management and more. Mindset and Growth: Discover how to overcome obstacles and develop a growth-oriented mindset that pushes you toward your dreams. Fun and Laughter: Enjoy moments of sillin
HOSTED BY
Sue Shutterbug
CATEGORIES
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