The Referral Effect - a podcast from Essex Business Forum

Season 2 of The Referral Effect begins with a special episode marking International Women’s Day 2026. Hosted by Paul Dulieu, this conversation brings together a group of inspiring women from Essex Business Forum to explore this year’s International Women’s Day theme: Give to Gain. In business communities like EBF, success rarely comes from asking “What can I get?” Instead, it often starts with a different question: “Who can I help?” In this episode, the panel shares real stories about generosity in business, supporting others, and how unexpected opportunities often grow from simply showing up and helping. This relaxed roundtable discussion feels much like the conversations that happen before the weekly EBF meetings begin, when everyone has a coffee in hand and business owners swap honest stories about the realities of running a business. Guests & Links Jane Malyon The English Cream Tea Company https://www.englishcreamtea.com/ Sarah Smith Orbital Assistant Services https://www.orbitalassistant.com/ Catherine Foley English Tutor Plus https://englishtutorplus.co.uk/ Silvia Nedeva Cleaning Services (London & Essex) https://snclean.co.uk/ Sally Waters ÉLAN Home Fragrances https://elanhomefragrances.co.uk/   About Essex Business Forum Essex Business Forum is a weekly business networking community built on encouragement, collaboration and referrals. Find out more: https://www.essexbusinessforum.com Visitors are welcome to attend the weekly meetings at 6.30am on Thursdays at Calcott Hall Farm, Ongar Road, Brentwood, Essex.  

In this episode of The Referral Effect, host Paul Dulieu sits down with Scott Griffiths, founder and director of ESEYO (E-S-E-Y-O), the Brentwood-based website design and digital strategy expert trusted by businesses across the UK. Scott first appeared on Episode 1 to talk about the origins of Essex Business Forum, but this time Paul dives deep into Scott’s entrepreneurial journey, web design expertise and how the digital landscape has transformed over 25 years.  From building early websites to pay his way through university to unexpectedly launching his own company after the Millennium Bug era, Scott shares the twists, turns and lessons that shaped his career. He reveals why well-structured websites matter more than ever, the biggest mistakes business owners still make, and how AI is rapidly reshaping the future of web design – not as a threat, but as a powerful tool when used properly.  Paul and Scott talk candidly about evolving client needs, the hidden “iceberg” of technical optimisation beneath every great site, and why case studies outperform photo galleries every single time. Scott also lifts the lid on some of the strangest client requests he has ever received – including one unforgettable proposal he politely declined. Away from the keyboard, Scott shares insights into life as a scout leader, his love of bonsai trees and his dream of a wilderness escape in Sweden. And, in a festive twist, Scott hints at a mysterious new project connected to his past work… helping Santa deliver letters around the world. Packed with practical advice, personal stories and forward-looking insights, this episode is a must-listen for any business owner thinking about their digital presence – or anyone who simply enjoys a great conversation between two long-standing friends.

After a prolonged summer break, The Referral Effect is back! In this episode, host Paul Dulieu sits down with Sarah Smith, founder of Orbital Assistant Services, a premium virtual assistant and business support company based in Chelmsford. Sarah shares her journey from asking for carbon paper and business stationery for Christmas, to 25 years in top international law firms, and finally taking the leap into self-employment - and why swapping a corporate IT department for DIY tech support has been both liberating and mildly terrifying. She talks about learning sales the hard way, the power of saying “yes” and figuring it out later, and her secret superpower: having lists of lists. Expect laughter, honesty, and a few confessions along the way, as Sarah reflects on her first few months in business and how networking through Essex Business Forum has helped her grow. Packed with insight, energy, and humour, this episode is a must-listen for anyone thinking about starting their own business or mastering the art of organising chaos. 🔗 Find out more about Orbital Assistant Services at orbitalassistant.com 💼 Learn more about Essex Business Forum at essexbusinessforum.com

In this episode of The Referral Effect, host Paul Dulieu speaks with Catherine Foley, a dedicated educator with nearly 30 years of experience teaching English. Catherine shares her journey from a passionate teacher to the founder of English Tutor Plus, a tutoring service aimed at helping students thrive academically. The conversation explores her memorable moments in the classroom, the challenges of transitioning to self-employment, and the importance of tailoring education to individual learners. Catherine emphasizes the rewarding nature of one-on-one tutoring and the impact it has on students' confidence and understanding. She also discusses her future aspirations for her business and the significance of networking and referrals in her success. The episode concludes with a light-hearted quick-fire round, revealing Catherine's personal insights and aspirations for writing.

In this episode of The Referral Effect, host Paul Dulieu sits down with Matt Barry, founder and creative director of Blue Serif – the design and branding agency known as much for its warmth and curiosity as its creative brilliance. From his roots in Ballymena and a globe-trotting childhood to founding one of the region’s most respected agencies, Matt shares how dyslexia, ambition, and family values shaped his journey. He explains why good branding goes far beyond a logo, how discovery and strategy underpin his work, and how trust and relationships – not quick wins – have powered Blue Serif’s growth through referrals. We explore everything from rugby shirts to charity campaigns, and why the infamous ‘Blue Sheriff’ is more than just a nickname. If you care about branding, storytelling, networking or just want to hear a creative business journey told with honesty and humour, this one’s for you. 💼 Learn more at blueserif.co.uk 🧑‍🤝‍🧑 Want to network with professionals like Matt? Join us at EssexBusinessForum.com   Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8  

In this delightful episode of The Referral Effect, host Paul Dulieu is joined by the inspiring Jane Malyon, founder of the English Cream Tea Company. Jane is a true expert in all things afternoon tea, but her talents don’t end there – she’s a Guinness World Record holder, a best-selling author, a social media sensation on TikTok, a public speaker, and even a black belt in karate! Join Paul and Jane as they explore the heart warming origins of the English Cream Tea Company, the joy of delivering ‘hugs in a box’ with her famous afternoon tea hampers, and how a simple cup of tea can bring people together in powerful ways. Jane shares stories of her viral TikTok journey, her all-year-round Christmas home, and her incredible TEDx talk on how afternoon tea could save the world. You’ll hear fascinating insights about the etiquette of afternoon tea, the soft skills it can teach, and why Jane’s home is always ready for Christmas. Plus, don't miss Jane's quick-fire answers to questions about her favourite tea, scone etiquette, and the best place she’s ever had afternoon tea. This episode is full of warmth, wisdom, and a touch of whimsy – perfect for anyone who loves a good story and a great cuppa. Listen now and let Jane Malyon bring a little sweetness and a lot of inspiration to your day.   Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8  

Episode 6: From Trading Floors to Trusted Advice – Howard Bullock’s Financial Wisdom In this episode of The Referral Effect, host Paul Dulieu sits down with Howard Bullock, founder of Clear Financial Advice, for a candid and insightful conversation. From the adrenaline-fueled chaos of a City trading floor to the calm, client-focused world of financial planning, Howard shares his remarkable journey – and the lessons he’s learned along the way. Discover how Howard helps clients of all backgrounds secure their financial futures, why building trust is at the heart of his business, and how smart financial planning can transform lives. Tune in as Paul and Howard explore: Howard’s journey from city trader to trusted financial advisor. The biggest financial mistakes business owners make – and how to avoid them. Why diversification is the secret to financial resilience. The powerful impact of networking and relationship-building. Whether you're an entrepreneur, a professional, or just someone who wants to make smarter financial decisions, this episode is packed with wisdom and practical advice. #BusinessNetworking #Entrepreneurship #IFA #ClearIFA #TrustedAdviser #EssexBusinessForum #EBF #Essex Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8

In this episode of The Referral Effect, host Paul Dulieu sits down with the ever-energetic Ben Golding – a man of many hats. From the bright lights of the West End to helping people save money with Utility Warehouse, Ben brings heart, humour, and a theatrical flair to everything he does. We talk about his time performing at the London Palladium, getting drunk with Shirley MacLaine, launching his new business as a professional skills coach, and why he gets up at 4am every Thursday for EBF. Along the way, Ben shares how goal-setting, networking, and a strong sense of community have shaped his journey. Authentic, inspiring and full of great takeaways. This is one not to miss.

Episode Title: The Power of Networking and Business Growth with Toby Acton In this episode of The Referral Effect, host Paul Dulieu sits down with Toby Acton from Pole Position Business Solutions. Toby is a personal business mentor who helps entrepreneurs take control, scale up, and create businesses that truly work for them. They dive into key strategies for business growth, including the importance of clarity, direction, and focus. Toby shares his insights on how business owners can escape the trap of working in their business rather than on it, and how networking has been a game-changer for his own success. From mindset shifts to outsourcing and leveraging networking effectively, this conversation is packed with valuable advice for business owners at any stage. Whether you’re looking to scale, regain life-work balance, or maximise the power of networking, this episode is for you. Tune in and discover how to build a business that supports your life - not the other way around! Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8

From Policing to Locksmithing: Jon Foster’s Entrepreneurial Journey 🔑 In this episode of The Referral Effect, host Paul Dulieu sits down with Jon Foster, former Metropolitan Police officer turned successful locksmith and business owner at Lockfit Bishop’s Stortford. Discover why Jon made the leap from law enforcement to running his own business and how his background in problem-solving, communication, and crisis management helps him serve his community in a whole new way. Jon shares the biggest challenges he faced starting out, the lessons he’s learned about marketing and customer trust, and the unexpected joys of being his own boss. Plus, hear why he believes networking—especially with the Essex Business Forum—has been a game-changer for his growth. Whether you’re an entrepreneur, a small business owner, or just love inspiring career-change stories, this episode is packed with insights you won’t want to miss! Listen now and find out how Jon turned his passion for helping people into a thriving business. #BusinessNetworking #Entrepreneurship #Locksmith #CareerChange #EssexBusinessForum #EBF #Essex Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8

A special episode to mark International Women’s Day and what better way to celebrate than by speaking with some of the incredible women in business from the EBF community? We’ll be discussing their journeys, the challenges they’ve overcome, the role networking has played, and is playing, in their success, and their advice for other women in business.   Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8

In our first episode, we talk with Scott Griffiths, a director and founding member of Essex Business Forum. Scott explains how EBF came about and how it has adapted, and continues to adapt, to meet its members' needs. He also shares some impressive figures on the revenue EBF generates for its members each year and explains why it is so much more than "just a business networking group." Music from: https://uppbeat.io/t/simon-folwar/happy-days License code: DZVHDQVSFDDGB0W8