The Show on That

In this solo episode of The Show on That, host Bill Senese explores one of the most powerful skills in account management: verbal communication.From phone calls that unblock stalled deals to meetings that build real trust, verbal communication is where clarity, connection, and momentum come together. In this episode, Bill shares practical insights on when to move from email to conversation, how different types of verbal communication create different outcomes, and why speaking directly with customers often accelerates progress.This episode serves as a foundation for an upcoming mini-series, where Bill will be joined by experienced account managers to dive deeper into in-person meetings, virtual meetings, and phone communication.

Email is one of the most powerful tools in account management and one of the easiest places to level up your impact.In this episode of The Show on That, host Bill Senese is joined by veteran account managers Anna McDonagh and Ali Saeed to break down what actually makes email effective in real-world B2B relationships.Together, the panel dives into:Why email remains central to the account manager role.The strategies they’ve used to drive clarity, momentum, and trust.How to structure emails that are easy to read, easy to respond to, and hard to ignore.Whether you’re managing a large book of business or just looking to sharpen your communication skills, this episode will give you ideas you can apply immediately.

Account management isn’t just about keeping customers happy; it’s about becoming the partner they rely on, trust, and turn to first. In Episode 2 of The Show on That, we break down the skills that truly separate high-performing account managers from everyone else.Whether you’re new to the role or a veteran looking to sharpen your edge, this episode will give you practical, real-world insights you can apply right away.Because in B2B account management, the right skills don’t just set you apart; they set you up to win.

Welcome to the very first episode of The Show on That, a brand-new series dedicated to breaking down the real skills, habits, and behind-the-scenes insights that make B2B Account Managers successful. If you're new to account management, curious about the career path, or looking to sharpen your existing skills, this is the episode to start with.In Episode 1: “What Is B2B Account Management?” we dive deep into the fundamentals of the role with the help of two expert panelists, Anna McDonagh and Daniel Young, who have spent years operating, managing, and scaling high-performing B2B accounts. Together, we unpack:What B2B account management actually is (beyond the job description):The day-to-day responsibilities of an account managerThe mindset and skills that separate top-tier AMs from everyone elseHow to build trust, communicate with clarity, and create long-term customer valueCommon misconceptions about the roleWhat it really takes to thrive in account management todayWhether you're just starting your AM career, transitioning from sales or customer success, or leading a team of account managers, this episode sets the foundation for everything that comes next in the series.This is the official launch of The Show on That YouTube channel — a place for clear, practical, experience-backed conversations about B2B account management. If you want more episodes like this, hit subscribe and turn on notifications so you don’t miss what’s coming next.👉 Have questions you’d like us to cover in future episodes? Drop them in the comments; we may feature yours in an upcoming show.Thanks for being here for Episode 1. Let’s build something great.#b2baccountmanagement, #accountmanagement, #accountmanager, #b2bsales, #communication, #sales