The Susie Prout Show

In this episode, I break down the four biggest reasons memberships are outperforming courses in 2026, especially in the health, wellness, and service-based space.We’re talking about what’s actually working right now (not what used to work).I cover:– Why memberships are more “AI-proof” than one-off courses– The truth about audience size (and why small audiences can win big)– The difference between clients who thrive vs clients who stall– Why generalised courses are losing and personalised pathways are taking overIf you’ve been thinking about creating a course, or you’re wondering whether a membership model could be a better fit for your business, this will give you a much clearer direction.The Membership Model https://www.susieprout.com/the-membership-model

If you’ve ever thought a membership has to be cheap to work… this episode is going to change the way you see it.In this episode of The Susie Prout Show, I break down what a membership actually is (in the simplest way possible) and why it has nothing to do with being “low ticket.”A membership is not about price.And when you understand that, everything changes,how you structure it, how you price it, and how you sell it.Inside this episode, I cover:What a membership model really isWhy memberships are often misunderstood as low-cost offersHow to think about pricing your membership properlyThe difference between one-off offers and recurring revenueWhy solving an ongoing problem is the key to a successful membership💌 Want help creating and selling your own membership?Join the waitlist for The Membership Model:www.susieprout.com/the-membership-model-waitlist

As we kick off this new season of The Susie Prout Show, I want to take you right back to where it all began… so you really understand why you should listen to me when it comes to memberships, and the journey I’ve taken to get here.I’m taking you all the way back— to working as a midwife, nurse, and lactation consultant in the hospital… to opening my own in-person practice… to taking that work online… and then building it into a global, thriving, online membership business.Because I truly believe that when you’re learning from someone, it matters. It matters that they’ve actually done the thing you want to do.And in this episode, I’m going to show you exactly how I did it.And if as you’re listening, you’re starting to think… I want this for myself!You can join the waitlist for The Membership Model, where I teach you exactly how to create, sell, deliver, and grow your own online membership.Head to www.susieprout.com/the-membership-model-waitlist to join.If you would like to watch this podcast in video format on Youtube you can find it here - https://www.youtube.com/@Susie_Prout

This is the final episode of Season 1 of The Susie Prout Show, but nothing is going anywhere.In this episode, I share why I’m expanding the podcast to YouTube, what’s changing (and what’s not), and why personal brand in 2026 will be the thing that sets you apart in a world full of AI content.We’re entering a trust recession. Visibility alone isn’t enough anymore.If you’re building a membership, course, or online business, this episode will shift how you think about long-form content, authority, and sustainable growth.Season Two is coming, bigger and more strategic.And you can subscribe to my YOUTUBE channel here! https://www.youtube.com/@Susie_Prout

Why do I choose launch-style selling instead of running evergreen funnels all year round?Most people assume it’s about the revenue spikes.It’s not.In this episode, I’m sharing the real reason I structure my business around launches and it comes down to wellbeing.I talk about:• The hidden pressure of always-on selling• Why constant promotion can quietly drain you• How launches create clarity for you and your audience• And why I believe sustainable businesses need seasonsIf you’ve been feeling exhausted by the idea that you always have to be selling, this episode will give you a different way to think about growth.

There is one thing I’ve seen again and again that separates the clients who succeed quickly… from the ones who stay stuck for years.And it has nothing to do with confidence, qualifications, or having a big audience.In this episode, I’m sharing the biggest pattern I’ve noticed in the women who build profitable online membership businesses fast...

Choosing the right tech for your online membership or course can feel completely overwhelming… and it’s one of the biggest reasons people stay stuck.In this episode, I’m breaking down exactly what tech you actually need to run a successful membership, why “cheap” tech often becomes the most expensive option long-term, and why all-in-one platforms often are the best option.I also share what I personally use and love.If you want to know how to keep things simple tech wise this is for you!You can try kajabi for 30 days free here https://app.kajabi.com/r/xz3G2yrm/t/wqtwrl4q

We talk a lot about dreaming big, but dreaming isn’t the same as deciding.In this episode, I break down the real difference between goals and dreams, and why waiting to feel ready keeps so many people stuck.I share the honest story of starting my membership before life felt calm, before the timing felt perfect, and before I felt ready and how that single decision changed everything.You’ll also walk away with practical, no-fluff strategies to actually meet your goals.The Membership Model is currently open for enrolments until Thursday the 5th February! https://www.susieprout.com/the-membership-model

Most people think a membership has to be linear.Start at lesson one. Move step by step. Don’t skip ahead.That belief shows that many people don't really understand the point of a membership and how tomake it successful month after month.In this episode, I’m breaking down why great memberships are designed to support people at different stages, not force everyone through the same path. Whether someone is brand new, stuck in the messy middle, or coming back for support at a specific moment, a well-built membership meets them where they are.I’ll share clear, real-world examples to show how one membership can serve many needs. without more content, more complexity, or more pressure.FREE MEMBERSHIP MASTERCLASS! January 29th - https://www.susieprout.com/membership-model-free-training-series

If you’re waiting for things to feel easier before you take the next step in business, this episode is yours!The work that actually grows your business is almost never the work that feels comfortable and most people avoid it for years.In this episode, I break down three uncomfortable moves that shaped my career, plus why avoiding the new hard stuff, new skills, or support feels sensible… but quietly keeps you exactly where you are.Listen if you know there’s something you’ve been putting off. and you’re ready to stop!As discussed in the episode I would love for you to join my free membership method masterclass on January 29th! https://www.susieprout.com/membership-model-free-training-series

My word of the year didn’t arrive on January 1, it landed unexpectedly on January 10th!Last year, my word was present, and if I’m being honest, I struggled with that. I was often physically with my kids but mentally thinking about work… or working and feeling guilty I wasn’t with them.In this short episode, I share my word for this year and why it feels so important in this season. I talk about presence, guilt, rest, and the practical ways I’m learning to give each part of my life its own space so I can be more present without trying harder.A short, honest reflection for anyone juggling business, family, and everything in between.

In this episode, I share my goals across personal life and business for 2026.I hope you find them helpful as you set your own goals for 2025.To give you an idea of what a set of goals can look likeFor epic public accountability for me!I’m nosey and guessing you might be too ;-)After this episode I am taking a 2 week break for Christmas so will be back in your ears early 2026!

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show!I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.

At the end of every year, I sit down and reflect on my highs and lows - both in business and personally.  And this year I sat down and recorded those same highs and lows for you on the show!I hope you find this episode helpful and it motivates you as you reflect on your own year, and also plan your goals for 2025.

Are you quietly deciding what people can or can’t afford?In this episode, Susie calls out the subtle habit of “climbing into people’s wallets”. Making pricing decisions based on assumptions, stereotypes, and our own money stories. You’ll learn what pricing should be based on.This conversation will shift how you price, how you sell, and how you respect your audience as adults capable of choosing what they value. A powerful mindset reset for every business owner.Would you like to be notified when Susie reopens her signature program The Membership Model? Pop your details in the link to be the first to know in early 2026! https://www.susieproutlactation.com/the-membership-model-waitlist

Urgency isn’t icky and today I’m explaining why.If you’ve created a membership and you’re wondering why it’s not growing, this episode will make everything click. I’m sharing a real DM conversation with a woman whose membership is amazing… but barely growing because she didn’t have a launch or sales plan.We break down why just having it on your website, or posting on social media isn’t enough, why people need a clear moment to decide, and how adding gentle urgency actually helps your audience make a confident yes or no.

We all use ChatGPT… but we don’t want to sound like ChatGPT if we can help it!\In today’s episode, I unpack the 5 main things AI sneaks into your content, the clichés, the formatting, the predictable structure and show you how to keep your writing actually human. (while still using AI!)

In this episode, Susie shares exactly what to do in the first week after someone joins your membership, so they feel supported, excited, and ready to stay. The 1% difference. If you want happy members who stick around longer, start here.

You’ve built the offer, but the money still isn’t flowing. The sales are slow or dwindling.Posting more, waiting longer, or doing the same thing again won’t change your results.In this episode, Susie breaks down the real reason established online business owners stay stuck… and how to shift from creating endlessly to actually selling intentionally.

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.If you would like to receive my weekly business newsletter (not salesy at all!) you can pop your details here! - https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

What if launching your online program or memebrship didn’t feel stressful?In this episode, I’m taking you behind the scenes of my most successful launch in 10 yeara. From the pre-launch strategy and free training, to ads, emails, discovery calls, and energy management. You’ll hear exactly how I structured it, what worked, what I’ll refine next time, and why this launch felt calm, grounded, and powerful all at once.If you love a behind the scenes and step by step of a launch this is for you!If you would like to be the first to know when I reopen enrolments for The Membership Model you can pop your details on this waitlist! https://www.susieproutlactation.com/the-membership-model-waitlist

You’ll never feel ready and that’s the point.Because ready is not a feeling.In this episode, I share a powerful question I ask myself whenever fear or hesitation creeps in. It’s a gentle reminder that waiting for the perfect time can keep you stuck and that true growth begins the moment you decide to start, even when you don’t feel ready.I will outline the questions I ask myself to decide whether I am ready or not when ready is not a feeling.As I mentioned in the episode my signature group program The Membership Model is back to waitlist I closed the doors for enrolment a few days ago. If you dont want to wait until next enrolment period you can send me an email [email protected] and I'll see what I can do!

This episode is your personal invitation to The Membership Model — my signature program designed to help you create, sell, and scale a membership that brings freedom, recurring income, and lasting impact. I’m walking you through what’s inside, who it’s for, and why this business model has completely changed my life (and can do the same for you). If you’ve been waiting for the moment to build something sustainable, this is it.The Membership Model closes for enrolments on Friday the 10th October 2025 at 10pm AEDT. https://www.susieproutlactation.com/the-membership-model

If You Don’t Understand Your Offer, How Can Anyone Else?If you feel confused about your own offer, your audience will too. And confused people don’t buy.In this episode of The Susie Prout Show, I break down why clarity is the key to selling your online offer. I’ll share exactly how to define your offer in 3 sentences.By the end of this episode, you’ll know how to strip away the fluff, nail your “I help” statement, and finally feel confident talking about your offer in a way that gets people to grab onto it.Join the FREE membership method training series starting October 2nd! https://www.susieproutlactation.com/membership-model-free-training-series

Stop building offers in your head with what you THINK your client's need and start building them around what your clients actually want.In this episode, Susie shares how to do quick and non-boring market research that gets you real answers, in your clients’ own words. You’ll learn simple ways to ask, listen, and uncover the problems your audience is desperate to solve, so you can create offers that sell themselves.You can join my weekly newsletter here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

It’s not enough to say “I’m a physio” or “I’m a midwife.” Clients aren’t searching for a general title — they’re searching for the specific person who can solve their problem. In this episode, I share why being known for something within your profession is the key to standing out, attracting clients with ease, and building offers that sell.If you’ve ever wondered what makes people seek you out over someone else in your field, this episode will give you the clarity you need.

Courses come and go, but memberships create something lasting. In this episode of The Susie Prout Show, Susie dives into the 4 biggest reasons why memberships outperform courses in today’s online business world.You’ll discover how memberships give you recurring revenue you can rely on, a community your clients never want to leave, and an easy entry point that keeps sales flowing, plus how they protect your business from being replaced by AI.With stories from Susie’s own breastfeeding membership, which became the biggest lactation membership in Australia, you’ll see exactly how memberships can change not only your business model, but your lifestyle too. If you’ve been toying with the idea of building a membership, this episode will show you why now is the perfect time.

Think posting reels is enough to grow your business?In this episode of The Susie Prout Show, I’m breaking down the real difference between short-form and long-form content and why you actually need both. Short-form helps you get seen, but long-form is where the trust (and the sales!) happen. I’ll share how to simplify your strategy, the one rule that keeps you consistent, and give you a peek behind the scenes at exactly how I run my own podcast, newsletter, and socials without burning out.In the episode I mention the only place where you can register your interest to work with me in business mentoring - https://www.susieproutlactation.com/mentorship-waitlist

Have you ever felt that quiet nudge inside that says, “This isn’t it anymore”? In this episode, I share the story of how I went from hospital work, to building an online lactation business, and THEN 10 years later making the scary decision to leave it all behind to follow my passion into mentoring health and wellness professionals.If you’ve been waiting until you feel “ready” to make your own pivot, this is your reminder: ready never comes. The fear doesn’t mean stop, it often means you’re exactly where you’re supposed to be.I break it all down in this episode

When people don’t understand what you actually do or sell, they won’t buy from you. In this episode I talk about why simple, clear messaging is the secret to attracting clients and how you can make your offers easy to read, easy to understand, and easy to say yes to. I’ll share real examples from my own programs and give you simple tips to check if your message is clear, so you can stop overcomplicating and start connecting with the people who need your help.In the episode I talk about my business newsletter - you can sign up to receive it here! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

In this episode, I share the simple tweaks I made to my latest breastfeeding membership launch that has saved me time, reduced admin, and brought in more of the right people. You’ll hear exactly what I changed, why I did it, and how it’s already making this launch my easiest and most profitable yet.If you would like to know when I have spots open for business mentoring just pop your details in the link below! https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

If you’re running a service-based business, like 1-1's, online programs or anything where you are the product, this episode is for you. Susie breaks down what branding really means for a service based business (hint: it’s not just colours and logos)!If you would like to receive my behind the scenes in online business free weekly newsletter just pop your details in the link below!https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

Why Every Online Business Needs a Newsletter (And How to Write One That Actually Works)If you’re only using email to sell, you’re doing it wrong. In this episode, I’m sharing why every online business—yes, even yours—needs a newsletter and exactly how to structure it in a way that builds real connectionYou’ll learn:Why email still outperforms social mediaHow to nurture, not just sell, through your emailsThe 4-part newsletter format that keeps people readingWhether you're just getting started or want to breathe new life into your list, this episode is your roadmap to making email work for you.Want to receive my weekly business email?! Pop your details below.https://www.susieproutlactation.com/business-marketing-opt-in-1a88ae7e-3ada-4fe0-8797-b871b093261f

Thinking about selling a physical product? Maybe something for mums, babies, or your health / wellness audience? Before you spend money on stock or packaging, listen to this first!In this episode, I’m walking you through why digital offers (like courses or masterclasses) are usually a way smarter move financially. We’re talking upfront costs, the risk of ordering too much, TGA approvals, shipping dramas — all of it.I’ll share what I’ve seen go wrong for so many product-based businesses, and why online offers are not just easier… but often way more profitable.If you're tossing up between launching a product or creating something digital, this will make your decision a whole lot clearer.*In this episode I mention that my business mentoring is currently full booked but you can pop your details on this waitlist and I will email you as soon as I have a spot available! https://www.susieproutlactation.com/mentorship-waitlist

Posting your heart out on instagram and hearing crickets? It doesn’t mean it’s not working.In this episode, Susie shares a refreshingly honest take on what really matters when growing your business online. Because here’s the truth: likes don’t pay your bills, the right people do.We dive into why reach drops during sales periods, how to stop chasing viral moments, and why a small audience can still create a massive impact. This episode will calm your numbers-obsessed brain and refocus you on what truly grows a business: connection.https://www.susieproutlactation.com/business-mentorship

Is It a Hobby or a Business?If you want to make real money doing what you love — this is the episode you need to hear.I’m walking you through one of the biggest mindset shifts I made when I went from “just sharing online” to running a profitable business — and how you can do the same.If you're posting, helping people, maybe making a bit of money… but still not fully owning what you're building — this will change how you think (and show up).You’ll learn:The difference between hobby energy and business energyHow to know which one you're in right nowWhat to shift if you want to start seeing real resultsAnd the exact moment I stopped playing small — and everything started growingThis episode will give you the clarity (and gentle push!) you need to finally treat your business like it matters — because it does!In the episode I mention that this week enrolments are open for my Passion to Profit program and mentorship. This is for heath professionals or ladies in the parenting / motherhood space - who want to start and grow an online course business. Doors close Sunday 13th July! https://www.susieproutlactation.com/business-mentorship

Not ready to show your face on Reels? This is your sign to try carousel posts instead.In this episode, Susie breaks down why carousel posts are working so well right now on Instagram — especially if you're just starting out.You'll learn:Why carousels are getting more reach than Reels for some accountsHow they help you teach, connect, and build trustAnd how to create your first one in 15 minutes using Canva — no tech skills, no pressure.If Reels feel overwhelming, this is the simplest way to start showing up and sharing your message.In the episode I mention that my Passion to Profit online program and mentorship will be reopening in the coming weeks. You can pop your details down on the waitlist bowl fi you would like to be notified when there are any openings https://www.susieproutlactation.com/mentorship-waitlist

Ever wondered how I turn my free trainings into then selling a paid membership?In this episode, I share exactly how I launch my breastfeeding membership every 3 months — using a simple Facebook group, email series, and a 5-day open cart.I share real numbers, real strategy and my conversion rate.

In this episode of The Susie Prout Show, I share why speaking to a broad audience is one of the biggest mistakes new course creators make—and how narrowing your focus can actually grow your business faster. I’ll walk you through my own journey from helping “all course creators” to focusing solely on health professionals, and the powerful results that followed.If your messaging feels fuzzy or your course isn’t selling, this is the clarity you’ve been looking for.👀 Doors to my Passion to Profit online program and mentorship reopen in July—jump on the waitlist via the link below!https://www.susieproutlactation.com/mentorship-waitlist

What if the thing holding you back isn’t the tech, but the fact you’re waiting for someone else to do it for you?If someone builds your course or website for you — do you know how to update it?What should you outsource and what should you learn to do yourself. In this episode, Susie talks about the power of investing in your own learning before outsourcing. From understanding your tech platforms to confidently making tweaks on your own, this is a must-listen for health professionals building online course businesses. Learn how upskilling early on sets you up for long-term success.In the episode I mention the link for the kajabi try for free for 30 days offer - https://app.kajabi.com/r/xz3G2yrmIf you would like to be on the waitlist for when I next open spots in my Passion to Profit online program and my business mentoring you can pop your details in this link https://www.susieproutlactation.com/mentorship-waitlist

In this episode of The Susie Prout Show, I’m sharing a truth every online course business owner needs to hear: your business can’t live solely on Instagram. If the thought of losing access to your account makes you panic this one’s for you.I dive into why relying on Instagram alone is risky, what to do when reach suddenly drops, and how to build a business that’s rooted in platforms you actually own. I also share a personal story about a launch that could’ve flopped if I didn’t have a multi-platform strategy in place.You’ll walk away with simple steps to start building a more sustainable and professional online presence, without burning out or doing it all at once.If you're serious about long-term growth and freedom, this is a must-listen.* in this episode I talk about my free weekly business newsletter. You can sign up to it here https://www.susieproutlactation.com/business-marketing-opt-in

Are you working 1:1 with clients or working in a job paying an hourly rate and wondering if there’s another way? In this episode, I break down the difference between 1:1 and 1:many models — and why creating an online course was the best move I ever made. If you’re ready to stop trading time for money and start building something of your own, this one’s for you.In the episode I discussed how my Passion to Profit Business mentorship and program is currently at capacity - if you would like to be notified when I reopen spots you can pop your details on this waitlist https://www.susieproutlactation.com/mentorship-waitlist

In this episode, I’m taking you back to 2018. The year I started my online course business. You’ll hear the full story of how it all began and the journey to where I am today. I’ll walk you through the steps I took to leave my hospital job as a midwife and build a thriving online course business that works around my life.In the episode I talked about the online course platform I use and recommend as it does it all and is not techy! you can sign up using my affiliate link to try for 1 month free if this interests you! https://app.kajabi.com/r/xz3G2yrm

Welcome to the very first episode of The Susie Prout Show! I’m Susie, and I’m here to help you turn your passion or skill into a profitable online course business.In this episode, you’ll hear what this podcast is all about, who it’s for, and what you can expect each week—from practical tips to mindset shifts that will help you grow your business with confidence.If you’re ready to create a business that works around your life, you’re in the right place. Let’s get started!