The Turtlesmith Podcast

What's the difference between marketing and advertising — and why does it matter for your small business? In this episode, John and Calvin are joined by Dylan, host of the Sense of Direction podcast and Turtle Smith's own marketing expert, to break down two of the most misunderstood concepts in business. They explore how small business owners can identify their ideal customers, why market research reports cost a fortune (and what to do instead), and how to stretch a modest budget — like that $3,500 tax refund — to both launch and promote a business. Plus, the conversation takes some fun detours into pool cue demographics, Japanese quit-for-hire services, DoorDash foot pics, and the very real business potential of cleaning up dog poop. Whether you're side-gigging or building an empire, this episode is packed with real talk on getting eyes on your business without breaking the bank.0:00 — Intro & Welcome 0:57 — Season 3, Episode 22 begins 2:13 — Today's topic: businesses you can start for $3,500 3:04 — Marketing vs. Advertising: What's the difference? 5:40 — Meet Dylan: Turtle Smith's marketing expert 6:24 — How Dylan builds market reports for small businesses 12:02 — Trusting the data: balancing reports vs. real-world knowledge 13:55 — Cheap & effective advertising strategies for new businesses 14:09 — Social media as a free advertising tool 21:41 — Using government vendor lists to build your business resume 26:54 — Final advice: Don't quit your day job on a $3,500 stake 27:02 — Dylan's tip: Free work builds your portfolio 27:44 — Outro & where to find Turtle Smith

In this episode of the Turtle Smith podcast, hosts Scott Hess and John Barton dive into the evolving world of digital currency to ask a pivotal question: Do small businesses hold the key to mainstream cryptocurrency adoption? The team explores the surprising statistic that roughly 33% to 34% of small businesses are already accepting crypto. From wild stories of early Bitcoin pizza purchases to the modern mechanics of crypto debit cards, they break down how these transactions actually work at the point of sale. Small business owners will find essential insights as the hosts unpack the hidden processing fees of platforms like BitPay and navigate the complex IRS tax implications of treating cryptocurrency as property. Episode Timestamps 0:00 - Scott Hess and John Barton introduce the Turtle Smith podcast and their mission to help small business owners. 0:32 - Calvin introduces the episode's main topic regarding cryptocurrency acceptance. He notes that up to 34% of small businesses have already started accepting cryptocurrency. 1:45 - The hosts share personal anecdotes about early Bitcoin encounters and regret not buying in when prices were extremely low. They also discuss the famous transaction where thousands of Bitcoin were spent on Papa John's pizzas. 4:25 - The conversation shifts to how modern point-of-sale systems process cryptocurrency through auto-converting debit cards. 5:52 - The hosts break down processing fees from merchant services like BitPay. They discuss how these services often charge both the vendor and the customer. 7:20 - A crucial discussion on how the IRS views cryptocurrency as property, making its sale or conversion a taxable event subject to capital gains. 9:05 - The hosts explore direct wallet-to-wallet crypto transfers via QR codes. They mention the potential for zero-fee transactions but reiterate the tax complexities involved. 11:00 - The episode concludes with a debate on whether large corporations, rather than small businesses, will ultimately be the ones to drive mainstream cryptocurrency adoption.

Is your business being impersonated online right now — and you don't even know it? In this episode, Scott and John get into the increasingly common threat of business identity theft, where scammers steal your photos, clone your brand, and take money from your customers before you can do anything about it. John shares firsthand experience running JB Cases, a custom pool cue case company that has been repeatedly targeted by fraudsters on Facebook and Instagram. The crew breaks down the payment methods scammers rely on (and why platforms like Cash App and Venmo make it nearly impossible to recover your money), the tools small businesses can use to fight back — including Brand Verify, ZeroFox, and Brand Shield — and why Facebook's so-called "proactive impersonation protection" might be one of the biggest scams of all. If you sell anything online, this episode is a must-listen. Follow us turtlesmithok across all socials Visit us at www.turtlesmith.com

In this episode of Turtle Smith, hosts Scott Hess and John Barton dive deep into one of the most shocking business fraud cases in recent Oklahoma history: the spectacular collapse of the American Heartland Theme Park. What was supposed to be a $2.5 billion mega-resort in Venita, Oklahoma, turned out to be an elaborate scheme involving fake messages from God, a 91-year-old Pizza Hut franchise mogul, and developers with a history of failed theme park projects.Join us as we explore how sophisticated scams can fool even experienced business owners, discuss the importance of due diligence, and share practical advice on protecting yourself from fraud. We examine the red flags that everyone missed, the devastating consequences for local vendors and the community, and the critical lessons every small business owner needs to know.Key Topics:The rise and fall of American Heartland Theme ParkHow psychological manipulation works in business fraudEssential due diligence practices for partnerships and large projectsProtecting yourself from client insolvencyRecognizing and acting on red flags before it's too lateWhether you're a contractor, service provider, or entrepreneur, this episode offers invaluable insights into avoiding the pitfalls that can destroy your business.Follow us @turtlesmithok across all social media networks, and visit us at www.turtlesmith.comEpisode Timestamps0:00 - Introduction0:18 - American Heartland Theme Park Story5:36 - The Fraud Revealed14:06 - Due Diligence & Red Flags24:28 - Protecting Your Business

Join hosts Scott Hess and Dylan Steele as they explore timely financial topics affecting young adults and small business owners. In this candid discussion featuring guest Calvin, the crew dives into the spending habits of 18-25 year olds during spring break (averaging $3,863/month!), shares wild travel stories from Vegas to Barcelona, and debates the real impact of the Jones Act waiver on gas prices.The conversation shifts to Oklahoma City hosting NCAA March Madness games and the estimated $10 million economic boost, sparking ideas for creative side hustles during major events. From Uber driving to impromptu tour guide services, learn how locals can capitalize on big crowds.Plus: Gas theft flashbacks from the early 2000s, New Orleans scams, and why tattooed shorts might be the ultimate Barcelona fashion statement.Topics Covered:Spring break spending habits & budget travel tipsJones Act waiver and oil price impactsMarch Madness economic benefits for host citiesSide hustle opportunities during major eventsWild travel stories and scam warnings⏱️ Episode Timestamps0:00Intro & What Happened to John?1:45Spring Break Spending: $3,863/Month for Gen Z?3:48Best Spring Break Destinations Then & Now9:47The $250/Month Rent Days & College Living Stories13:09Houston Spring Break Scam: $2,500 Nightclub Ripoff16:19Jones Act Waiver & Rising Oil Prices Explained18:53When Gas Hits $4+: Theft & Economic Impact24:21March Madness Coming to OKC: $10M Economic Boost25:50Side Hustles for Big Events: Uber, Water, Tour Guides31:47Wild Travel Stories: New Orleans & Barcelona35:07Outro & Where to Find Turtle Smith

Join Scott Hess and John Barton as they share hard-won lessons about entrepreneurship in today's world. John reflects on his year-long journey navigating commercial building permits and kitchen licensing, highlighting the costly lessons of impulsivity versus preparation. The hosts dive deep into their origin stories—from John's basement workshop in Germany to Scott's leap from corporate accounting—revealing how boom-and-bust upbringings shaped their risk tolerance as entrepreneurs.Key topics include: the importance of nailing your elevator pitch, becoming an industry expert before launching, finding competitive advantages in saturated markets, and why 2026 is actually the best time to start a business. Packed with practical advice and real-world examples, from screen printing innovations to the pitfalls of taking on investors too early.Whether you're in the early dreaming stage or ready to take the leap, this episode offers invaluable insights for aspiring business owners.🕐 Chapter Timestamps0:00 - Introduction & Kitchen Licensing Update1:14 - Learning from Mistakes: Preparation vs Impulsivity9:00 - Origin Story: Starting the Case Business17:27 - Risk Tolerance & Entrepreneurial Mindset24:00 - The Importance of Planning & Expert Knowledge37:00 - Competitive Advantage & Finding Your Niche

Join us as we explore Michael Jordan's fascinating journey beyond the basketball court - from his struggles as an NBA team owner to his unprecedented success with NASCAR racing. This 33-minute episode dives deep into the challenges elite performers face when transitioning to business ownership, featuring insights about hiring, delegation, and building organizations that outlast their founders.Key Topics:Why being the best in your field doesn't guarantee business successJordan's NASCAR team's historic three-win streak to start the seasonThe importance of hiring for your weaknessesMoving from "closer" to "architect" in your businessBuilding systems that survive without youThe reality distortion field and managing expectationsPerfect for entrepreneurs, business owners, and anyone interested in the intersection of peak performance and business management.Episode Timestamps00:00 - Introduction & Episode Topic 00:17 - Michael Jordan's NASCAR Team Success 00:51 - Jordan's Struggles as NBA Team Owner 01:44 - Larry Brown on Jordan's Inner Circle 02:38 - The Best Player vs. Business Owner Dynamic 03:41 - The Breakfast Club & Jordan's Work Ethic 05:30 - Talent vs. Hard Work: The 10,000 Hour Rule 06:39 - Avoiding the Yes-Man Trap 08:35 - Hiring for Your Weaknesses 10:00 - The Entrepreneur as Bottleneck 11:56 - Becoming an Expert in Business, Not Just Your Craft 12:00 - Learning to Let Go & Stop Micromanaging 13:38 - Finding the Right Mastermind to Run Operations 16:21 - Jordan's NASCAR Philosophy: Positioning for Success 18:00 - You Don't Need to Be the Smartest Person in the Room 19:47 - Treating Your Team Like World-Class Athletes 22:30 - The Closer vs. The Architect Mindset 25:00 - Building an Institution vs. a Monument to Yourself 27:21 - The Perfect Example: A Cue Maker's Legacy 28:39 - Using Resources to Make Life Better 29:12 - Jordan's $180M Investment That Became $3B 32:39 - The Scale of Modern Numbers (Million vs. Billion vs. Trillion) 32:59 - Final Thoughts & Closing

Join Scott Hess (Tax & Business Consultant) and John Barton (Small Business Owner) as they explore why 27% of small businesses lack professional advisors and how isolation costs entrepreneurs time, money, and growth. Episode Highlights: [0:00] Introduction & episode overview [1:33] The cost of doing it all yourself - why isolation is hurting small businesses [3:43] Defining small business: What revenue range are we really talking about? [6:06] Why most businesses lack professional advisors (and how many actually do) [9:29] The fractional C-suite strategy: Getting CFO-level advice without the CFO salary [11:05] Why business owners remain optimistic despite complexity and challenges [14:46] The "empire is far away" principle: What actually affects your business vs. what doesn't [19:37] John's story: Losing a major deal and the lesson learned about contracts [23:35] Three pillars of your advisory board: Financial, Legal, and Growth Strategy [29:00] ROI on professional advice: How one good tip pays for an entire year [30:44] Thinking long-term: The $10K wardrobe that costs $1,250/year [31:17] How to know if your advisor is actually good [32:08] Actionable steps: The blind spot audit and finding your advisors [34:00] The accidental discovery: How John found Scott (and what makes a great advisor) [37:20] The abundance mentality in business networking [38:23] SBA SCORE program: Free help from retired executives [38:40] Budgeting for expertise: Treating professional fees as growth insurance [39:29] Recap: From optimism to action [41:20] Learning to delegate and let go [42:23] Closing quote and final thoughts Connect with us: All socials: @turtlesmithok Website: www.turtlesmith.com Key Takeaway: You can't do it all alone. Building a network of professional advisors (fractional CFO, legal counsel, growth strategist) isn't an expense—it's growth insurance. Start by identifying what keeps you up at night, then find one or two professionals to fill those gaps.

Join Scott Hess (tax and business consultant) and John Barton (small business owner) as they discuss the controversy surrounding Oklahoma Governor Kevin Stitt's proposal to repeal medical marijuana in the state. The hosts explore the political, economic, and social implications of such a move, while examining what reform might look like instead of outright repeal.0:00 Property tax payment frustrations1:44 Kitchen licensing challenges3:41 Stitt's marijuana repeal proposal5:24 Federal rescheduling and 280E7:42 Reform versus repeal discussion8:57 Anti-marijuana propaganda history10:24 Oklahoma's wild west licensing11:32 Operation Blunt Force bust13:20 Straw man ownership schemes15:05 Foreign farms national security16:55 Market consolidation and prices18:59 Scott's kitchen rezoning loss20:35 Prepackaged product requirements21:58 Stricter inspections needed23:24 Stitt's potential business interests25:17 Billion-dollar repeal damages26:41 Medical patient impact30:10 Children and marijuana discussion31:41 Delta-8 and gas station products33:17 Binary morality on health34:29 Testing and transparency needed36:16 Politician accountability and advice

Join John Barton and Scott Hess as they dive deep into succession planning for small businesses. Inspired by Bob Iger's transition at Disney, they explore the critical differences between corporate leadership changes and small business exits. Learn why most small business owners fail to plan their exit strategy, discover the five common transition methods, and get practical steps to prepare your business for sale or transfer. Key Topics: The "two-week test" to assess business readiness Common bottlenecks that prevent successful transitions Family transfers vs. third-party sales Why documentation and SOPs are crucial Real-world examples of successful and failed transitions Timestamps 0:00 - Introduction and kitchen renovation woes 2:42 - Show intro and topic introduction 3:24 - Bob Iger stepping down as Disney CEO 4:48 - Disney parks and the Disney superfan experience 6:33 - Succession planning in small vs. corporate businesses 7:29 - Three layers of succession: leadership, operational, ownership 8:46 - The two-week vacation test 10:28 - Don't buy yourself a job 11:32 - Common owner bottlenecks 13:19 - Five ways to transition: selling to third parties 13:59 - Internal sales to key employees14:24 - Family transfers and their challenges 15:30 - Story: The Chinese factory betrayal 16:20 - Making family transitions work 17:44 - Employee Stock Ownership Plans (ESOPs) 18:30 - Winding down the business 19:29 - Case study: House of Gucci disaster 20:01 - Planning for the next generation 21:26 - More cautionary tales: Yahoo and Sears 22:50 - Success story: Jerry Buss and the Lakers 23:30 - Step 1: Define success for your exit 24:48 - Step 2: Pick a target timeline (2-5 years minimum) 25:39 - Step 3: Clean financials are essential 26:59 - Step 4: Remove bottlenecks and document knowledge 28:19 - The challenge of getting information out of your head 29:31 - Creating and using standard operating procedures 31:13 - Step 5: Risk reduction and client diversification 32:30 - Step 6: Formalize ownership and continuity 33:15 - Buyers who hunt for businesses without exit plans 34:28 - Story: The failed Chester's sale 35:28 - Task for the week: Plan your two-week vacation 36:14 - What if something serious happened to you? 37:30 - The brick layer who was too good 38:30 - Teaching employees vs. protecting your business 40:05 - Final thoughts on exit planning 40:46 - Outro and call to action

Scott and John discuss the challenges small businesses face during severe weather events, using the recent "Snowmageddon" storm as a case study. They explore critical topics including employee attendance policies during dangerous weather, insurance coverage for snow and ice damage, business interruption insurance, liability concerns, and risk management strategies. The hosts share personal experiences with weather-related business disruptions and provide practical guidance on commercial property insurance, flood coverage, and documenting safety precautions. The episode concludes with actionable advice for reviewing insurance policies and preparing for future weather emergencies. 0:00 - Introduction & Snowstorm Impact 2:10 - Employee Attendance Policies 5:30 - Economic Impact of Weather Events 8:30 - Business Revenue Loss 12:30 - Liability & Reasonableness Standard 16:00 - Parking Lot Safety & Slip-and-Fall Liability 21:00 - Introduction to Insurance Coverage 23:00 - Commercial Property Insurance 25:30 - Business Interruption Insurance 28:00 - Named Perils vs. All Risk Policies 30:00 - Flood Damage Coverage 33:00 - Liability Insurance & Duty of Care 35:30 - Risk Management Strategies 38:00 - Action Items & Lessons Learned

In this episode of Turtle Smith, hosts Scott Hess and John Barton dive deep into the recent FCC ban on Chinese-made drones and its massive impact on small businesses across America. With special guest Calvin joining the conversation, they explore the timeline of events, the security concerns driving the policy, and what it means for entrepreneurs who rely on affordable drone technology.Key Takeaways:DJI holds 70-80% of the US drone market and is now bannedReplacement costs jump from $1,000 to $14,000+ for American alternativesSmall businesses in construction, agriculture, and media are heavily impactedOpportunities exist for repair shops, 3D printing, and domestic manufacturingThe ban raises questions about government overreach vs legitimate security concernsConnect with Turtle Smith:Website: turtlesmith.comSocial Media: @TurtleSmithOKLive Q&A: Thursdays at 4:30 PM CentralBusiness Plan Competition: $1,000 prize + expert mentorship

In this hard-hitting episode, Scott Hess and John Barton tackle one of the most controversial topics affecting American small businesses today: immigration enforcement and its economic ripple effects.📍 TIMESTAMPS:0:00 - Introduction Meet the hosts and learn what's on deck for this episode3:27 - History of Immigration Laws From open borders to the Chinese Exclusion Act—how we got here4:43 - Modern Immigration System Why today's quota system is completely disconnected from labor reality7:00 - ICE and Immigration Enforcement The 2003 creation of ICE and what it actually does (and doesn't do)9:56 - Legal vs Illegal Entry Two paths, one broken system—and the rise of "quasi-slave labor"15:43 - Economic Impact of Undocumented Workers 8 million workers, $96.7 billion in taxes, and the quota system forcing agents to target the "lowest hanging fruit"18:28 - ICE Raids and Their Consequences How fear is destroying trust, community safety, and local economies19:59 - Economic Consequences Georgia lost $180M in crops. Your strawberries might cost $30 each. Here's why.33:33 - Effects on Small Businesses Real stories: 50% revenue drops, empty restaurants, and the math that doesn't lie41:49 - Closing Thoughts A plea for rational reform over heavy-handed tactics🎯 KEY TAKEAWAYS:✓ Undocumented workers contribute $96.7B annually in taxes ✓ Current enforcement targets people doing things "the right way" ✓ Small businesses seeing 50%+ revenue drops as Latino customers stay home ✓ Hospitality, agriculture, and construction industries face collapse ✓ We need immigration reform that doesn't rely on fear and oppressionConnect with Turtle Smith: 🌐 TurtleSmith.com 📱 @TurtleSmithok on all socials 🎥 Live Q&A every Thursday at 4:30 PM Central on YouTube @turtlesmithok

This episode of the Turtle Smith podcast discusses the Consumer Electronics Show (CES) and its implications for AI in business. Scott and John explore:CES Origins & History:CES began as an offshoot of the Chicago Music Show in 1967Started with radios, stereos, and televisions in New York CityHas evolved into a massive tech innovation showcasePersonal CES Experience:John shares his experience attending CES in Las VegasDiscusses the challenge of obtaining tickets (must be in the electronics business)Highlights include Sony's prosumer music equipment booths and autonomous driving demonstrationsThe VHS Wars:Sony's Betamax vs. JVC's VHS in the 1970sVHS won despite Betamax's superior quality due to longer recording timesThe adult film industry's adoption of VHS may have been the deciding factorThe AI Wars:Current CES showcases a new technological battle around artificial intelligenceAMD introduced Ryzen AI processors for on-device AI computingNvidia announced the Reen AI platform to reduce costs of large-scale AIThis competition is about infrastructure control, not just productsAI for Small Business:Practical applications: ChatGPT for writing, QuickBooks AI reconciliation, AI note-takers for meetingsAI receptionists and customer service (John's experience with Walgreens)Industry-specific AI solutions (dental offices, medical field)Warning: Be cautious of AI "hucksters" promising quick fixesInfrastructure Challenges:Massive electricity demands from data centersOklahoma facing potential rate increases due to new data centersEnvironmental and health concerns around data center expansionThe Future of Work:Debate about job displacement vs. job creationScott believes AI will take over more jobs than it createsJohn argues new industries will emerge (like gas stations after automobiles)Concerns about training the next generation without foundational work experienceDiscussion of universal basic income (UBI) as a potential solutionPhilosophical Questions:What is human creativity worth when AI can replicate it?Will humans value human interaction more as AI becomes ubiquitous?The existential question: Does it matter who created something if copies are identical?

In this episode, Scott Hess and John Barton break down the high-stakes corporate battle for Warner Brothers Discovery, as Netflix and Paramount go head-to-head with multi-billion dollar offers. The hosts explore the implications of these potential mergers for the entertainment industry, including antitrust and national security concerns, the future of cable and streaming, and what these mega-deals mean for small business owners. With insights from industry experts and real-world lessons on partnerships, debt, and exit strategies, this episode is packed with practical takeaways for entrepreneurs and anyone interested in the evolving media landscape. Tune in for a lively discussion on the future of Hollywood, the risks of consolidation, and how business owners can prepare for change.

In this episode, Scott Hess (Tax and Business Consultant) and John Barton (Small Business Owner) dive into the essential steps every business should take to wrap up the year successfully. They discuss the importance of updating business processes, conducting accurate year-end inventory, and preparing for tax season. The conversation covers common pitfalls, bad advice circulating on social media, and the value of building a strong support network. Scott and John also share practical tips for handling gift cards, managing staff burnout after the holiday rush, and ensuring all your vendor paperwork is in order for 1099s. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable advice to help your business “glow up” for the new year. Plus, enjoy some fun banter, pop culture references, and a reminder to give others grace during the holiday season!

In this episode, Scott Hess and John Barton dive deep into the topic of employee burnout—what it is, how to spot it, and most importantly, how to address and prevent it in your business. Drawing from their own experiences as a tax and business consultant and a small business owner, they discuss the unique challenges small businesses face, especially in high-stress environments like retail. The conversation covers the signs of burnout, the importance of open communication, strategies for flexible scheduling, the value of employee recognition, and practical ways to create a supportive workplace culture. Whether you’re a business owner, manager, or employee, you’ll find actionable insights to help foster a healthier, more resilient team.

In this episode, Scott Hess (tax and business consultant) and John Barton (small business owner) dive into the challenges and strategies of managing seasonal employees. As the holiday season approaches, they discuss the importance of planning, recruiting, onboarding, and offboarding seasonal staff—whether you run a retail shop, a service business, or anything with peak periods.Scott and John share personal stories, practical tips, and a four-phase method to help small business owners forecast staffing needs, streamline hiring, train new team members, and retain top performers for future seasons. They also touch on the realities of seasonal work, from gig economy trends to the value of treating temporary staff with respect and providing growth opportunities.Whether you’re gearing up for a busy season or just want to improve your hiring process, this episode is packed with actionable advice to help your business thrive during high-demand periods.

In this episode, Scott Hess and John Barton dive deep into the challenges and strategies of holiday inventory management for small businesses. From personal stories of inventory missteps to practical advice on forecasting, ordering, and cash flow, they cover essential systems like reorder points, vendor-managed inventory, and bulk buying. The hosts discuss the importance of early planning, omnichannel readiness, and post-holiday strategies, all while sharing real-world examples and actionable tips. Whether you're a seasoned retailer or just starting out, this episode offers valuable insights to help you navigate the busiest shopping season and build a resilient business.

In this episode of Turtle Smith, Scott and John kick off Season 3 with a deep dive into the 2025 holiday shopping season. They break down the latest forecasts, including a projected $253 billion in total spending, the rise of mobile shopping (now over half of all online sales), and the growing impact of “buy now, pay later” services. The hosts discuss how small businesses can stand out during the holidays—focusing on customer experience, expertise, community, and smarter advertising—while navigating the challenges of competing with big box retailers and the influence of AI-driven traffic. Tune in for practical tips, lively banter, and real-world stories to help entrepreneurs and small business owners make the most of the holiday rush.

In this episode of Turtle Smith, John and Scott wrap up phase two of their small business series by discussing how to put all the pieces together before launching your business. They share personal stories about home renovations, the challenges of mastering YouTube algorithms, and the importance of building a solid foundation for your business. The hosts walk through the final steps of preparation, including updating your business plan, securing funding, setting up legal and financial structures, and planning for growth. They offer practical advice on avoiding common pitfalls, managing personal and business finances, and staying flexible as your business evolves. Whether you’re just starting out or refining your strategy, this episode is packed with actionable insights to help you move confidently into the execution phase of your entrepreneurial journey.

In this episode of Turtle Smith, John Barton and Scott Hess dive deep into the crucial decision of choosing the right business structure for your new venture. They break down the differences between LLCs, S Corps, C Corps, partnerships, and nonprofits, explaining the legal and tax implications of each. With real-world examples and practical advice, John and Scott discuss why timing matters when forming your business, the pitfalls of rushing into an LLC, and the importance of separating personal and business finances. Whether you’re a first-time entrepreneur or looking to restructure your company, this episode will help you understand the pros and cons of each option so you can build a solid foundation for your business dreams.The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

In this episode of Turtlesmith, Scott Hess (tax and business consultant) and John Barton (small business owner) dive deep into the art of developing a scaling strategy for your business. They discuss the importance of long-term planning, from setting 1, 5, and 15-year goals to understanding when and how to scale—or when to stay comfortably at capacity.Scott and John explore practical approaches to scaling, including horizontal and vertical integration, managing supply chains, and preparing for potential exits like acquisitions or passing the business to the next generation. They share real-world examples, personal experiences, and advice on avoiding common pitfalls such as growing too fast or becoming too dependent on key individuals.Whether you’re dreaming big or aiming for “easy street,” this episode offers actionable insights for entrepreneurs and small business owners looking to build a sustainable, scalable future. Tune in for strategies, stories, and a bit of humor from two seasoned business minds.

In this episode, Scott and John dive deep into the world of business insurance, breaking down the essential policies every business owner should consider. From business owner’s policies and general liability to cyber liability, workers’ compensation, and product liability, they explain what each type covers and why it matters. The hosts share personal stories, practical tips for working with insurance agents, and advice on avoiding common pitfalls that can leave your business exposed. Whether you’re a new entrepreneur or a seasoned business owner, this episode will help you navigate the complex landscape of business insurance and make informed decisions to protect your company. Tune in for real-world examples, expert insights, and actionable guidance to ensure your business is covered for whatever comes its way.****The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

In this episode of Turtle Smith, Scott Hess and John Barton dive deep into the world of employment for small business owners. They break down the crucial differences between employees and independent contractors, share practical advice on payroll, benefits, and compliance, and discuss how to build a positive workplace culture. With real-world stories, actionable tips, and a friendly, supportive tone, this episode is a must-listen for entrepreneurs looking to grow their team the right way. Whether you’re hiring your first employee or scaling up, you’ll find valuable insights to help your business thrive.The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

In this episode of "The Basics of Accounting," Scott Hess (tax and business consultant) and John Barton (small business owner) break down the essentials every entrepreneur needs to know about accounting. From understanding the difference between cash and accrual accounting, to the importance of double-entry bookkeeping, Scott and John share practical advice, real-world stories, and hard-earned lessons.They cover the four key financial statements—balance sheet, profit and loss, cash flow, and retained earnings—and explain why each matters for your business decisions. The conversation also dives into bookkeeping tips, choosing the right accounting software, handling invoicing and expenses, and the realities of taxes for small businesses.Whether you’re just starting out or looking to sharpen your financial skills, this episode will help you build a solid foundation and avoid costly mistakes. Tune in for actionable insights, relatable anecdotes, and a few laughs along the way!The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

n this episode, Scott and John dive deep into the often-overlooked world of business licenses and permits. Whether you’re just starting out or looking to expand, understanding the legal requirements for your business is crucial. The hosts break down the different types of licenses—professional, city, county, state, and federal—and share real-life stories about the challenges and surprises that can arise if you miss a step.You’ll learn:Why every business, from contractors to hair stylists, needs to check local and state licensing requirementsHow city and county rules can differ—even for the same professionThe importance of planning ahead for permit timelines to avoid costly delaysWhat the “economic nexus” means for online sales and sales tax permitsHow to navigate complex situations like liquor licenses, health permits, and certificates of occupancyThe value of industry associations and professional consultants in staying compliantCautionary tales about missing permits, denied renewals, and regulatory loopholesPacked with practical advice and actionable tips, this episode is a must-listen for entrepreneurs and small business owners who want to build a solid foundation and avoid common pitfalls. Don’t let paperwork stand in the way of your business dreams—tune in and get prepared!The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

John and Scott dive into the world of small business funding. They share personal stories and practical advice on self-funding, loans, investors, and alternative financing options. The hosts break down the pros and cons of using credit cards, seeking friends and family support, working with angel investors, and navigating bank and SBA loans. They also discuss the importance of a solid business plan, how to attract investors, and the value of professional consultants. Whether you’re just starting out or looking to grow your business, this episode offers actionable insights and real-world examples to help you secure the funding you need.The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

Today we spend some time recapping Phase 1 (Planning) of our series before moving on to Phase 2, which is Preparing. We've discussed The Elevator Pitch, Becomming an Expert, Market Research, The Feasibility Study, Brand Development, Concept Development, Marketing and Sales, and Financial Planning. These should give you a rock-solid foundation for your business to thrive!The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

In this episode, John and Scott dive deep into the crucial topic of financial planning for small business owners and entrepreneurs. They break down the essential steps of calculating startup costs, understanding monthly cash burn, and building a realistic pro forma to project revenue, expenses, and profitability. Drawing from personal stories and decades of experience, they highlight the importance of conservative planning, preparing for unexpected expenses, and the value of having sufficient operating capital. The hosts also discuss common pitfalls, such as underestimating costs and being overly optimistic, and share practical advice on budgeting for both business and personal needs. Whether you're just starting out or looking to strengthen your business foundation, this episode offers actionable insights to help you plan for long-term success.The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.

On todays episode we get into Step 7 which is Marketing Strategy and Sales Approach. Scott and John share their tips on how to navigate this complex step in the development of your business. After that we discuss consumer rights to repair the products they own, and how those laws are changing. And to close us out, we talk about some things that impressed us. Follow us across all socials @turtlesmithok

Today we jump into Concept Development. How well does your concept hold up against scrutiny, and how can we develop it further? We also get into a discussion about Employees, and avoiding burnout. Follow us across socials at @Turtlesmithok

Today we take a look at how to develop your brand, and the importance of doing so. Scott and John also get into a conversation about Seasonal businesses and their models.

Today's episode is all about the Feasibility Study. This is the study you want to conduct to see if your idea is even feasible as a business. After that we talk about the importance of reliability in business, before also talking about how the IRS hiring a bunch of agents, doesn't really affect you.

Today Scott and John share with you the importance of doing your Market Research. It wouldn't be wise to start a business in a market that isn't right for your particular business, or a market that is too saturated. How do you know which is which? Market Research is how you find out. They also get into a discussion on "Tipflation" and some Successes and Failures as well!

In this episode, Scott and John break down the importance of becoming an expert in your business. We also look at some ways to protect yourself and your business from scammers.

In the first episode we break down our first step in Phase 1 (The Planning Phase) of starting a business, and that's how to develop an Elevator Pitch, and why that's important. Scott and John then get into a discussion about the customer experience, before finally sharing some failures and success stories of their own.The Turtlesmith Podcast is aimed at people who want to take their step into entrepreneurship, and start a small business. We get into everything from Business strategies, actionable advice, taxes, and all the things it takes to build a profitable business. In our weekly episodes, we break down a step by step plan across 3 phases. Our motto is "Get Rich Slow". Tune in with Scott Hess, an expert tax accountant and business consultant, and John Barton, serial entrepreneur and business man, as we tackle the mystery and break down the walls of information to help you reach your dreams.