The Weekly Horizon - Weekly Amazon Seller News, Tips & FBA Strategies

The agency world is in the middle of one of its most turbulent and opportunity-rich moments in history. In this episode of On The Horizons, Envision Horizons founder and CEO Laura Meyer sits down with Christian Hassold, host of the Inorganic podcast and one of the sharpest minds in agency M&A, to break down exactly what is happening in the market — and what it means for agency founders, marketing executives, and operators navigating this moment.Learn about the private debt squeeze squeezing large-scale deals, the PE consolidation in the lower middle market, and the very real question of what AI means for agency relevance and pricing.What you'll learn:* Why the lower middle market is where all the M&A action is right now, and what that means for founders thinking about exit* Who the unexpected new buyers entering the agency space are (hint: think KKR, Apollo, BlackRock)* Whether AI will make agencies irrelevant — and the honest answer might surprise you* Why large enterprises are actually behind smaller teams when it comes to meaningful AI adoption* The human-to-agent ratio that will define agency productivity over the next few years* How Envision Horizons is building and training its own LLM to serve clients at every stage* Why brutal clarity on your ICP is the single most important thing you can do to build a sellable businessCheck out the Inorganic Podcast: https://www.youtube.com/@InorganicPodcastLearn more about Envision Horizons: https://www.envisionhorizons.com

What does it take to build and exit multiple consumer brands across completely different eras of commerce — and then do it all over again? In this episode of On The Horizons, Envision Horizons founder and CEO Laura Meyer sits down with Divya Gugnani, a five-time founder with three exits, active investor, and current founder of clean fragrance brand 5 SENS.Divya has built businesses through the subscription boom, the D2C wave, and now the AI era, giving her a rare 360-degree view of what has changed in brand building, and more importantly, what never will.In this conversation, Divya and Laura get tactical on the channels, tools, and mindsets that are separating winning brands from the noise in 2026 and beyond.What you'll learn:- Why Amazon and TikTok Shop are the two channels every brand needs to prioritize right now- The truth about TikTok Shop unit economics and how to measure its real impact across your entire funnel- How Divya is using AI as co-founder at 5scents — and what that actually looks like in practice- What investors are actually looking for when they evaluate early-stage founders today- How community building and storytelling remain the most durable competitive advantages in consumer- Why clarity and consistency are 90% of the brand-building gameDownload our Prime Day Playbook: https://www.envisionhorizons.com/wp-content/uploads/2026/04/2026-Prime-Day-Guide-2.pdfLearn more about Envision Horizons: envisionhorizons.comSubscribe for more episodes featuring the founders, investors, and operators shaping the future of e-commerce.

This episode of On The Horizons dives deep into what it really means to build wellness brands while also safeguarding your own health, energy, and vision as a leader. Host Laura Meyer, CEO Envision Horizons, sits down with Cathy O’Brien, Chairman of Naturopathica, to explore the origin of the wellspace for women, the gaps in female-focused medical research, and why data-driven, science-backed content is so critical for women’s health right now.Cathy unpacks how brands like Naturopathica can scale without losing their soul, the balance between visionary founders and operators, and why so many acquisitions fail when culture and brand DNA are ignored. She also shares her story navigating a cancer diagnosis from the CEO seat - what she would do differently, how she set new boundaries, and why protecting your energy is non-negotiable for female leaders.Hear practical insights on hiring for attitude over pedigree, preserving culture during rapid growth, and using wellness practices as real tools for better decision-making in high-pressure environments. This is a must-watch episode for female founders, marketing leaders, and anyone building in women’s health or corporate wellness.00:25 – Why Cathy created 'Inside The Wellspace' and the research gap in women’s health02:00 – Fact or Fiction: Wellness Treatments Edition10:20 – Founders vs. operators: keeping a brand’s soul through scale and acquisition19:00 – Cathy's personal journey and setting boundaries in business27:40 – Energy management and saying no as a female executive35:00 – How to hire and build teams that protect culture, not just hit the spreadsheet

Launching or scaling a brand on Amazon in 2025–2026 is more complex than ever - and most e-commerce teams are still leaving a lot of money (and data) on the table. In this episode of the Envision Horizons podcast, VP of Client Services Reid Greenberg sits down with Victoria Reese (Account Director) and James Corley (Media Director) to break down what actually works for modern brands on Amazon.They unpack the biggest mistakes brands make on day one of an Amazon launch, from going live before they’re truly retail-ready to overspending on upper-funnel media before they’ve earned relevance. You’ll hear how to approach creative, inventory, and keyword strategy so that your first 90 days set up long-term marketplace profitability instead of a “staggered start.”The team then dives into connected commerce: how to use Prime Day and other tentpoles as performance accelerators, and why lead-in strategy and doorbuster SKUs can 2X your return versus focusing only on event-day spend. They also discuss when to layer on DSP, conquesting, and sponsored brand placements to break through plateaued growth.Finally, Reid, Victoria, and James explore the evolving retail media landscape beyond Amazon - Walmart, Target, Chewy, and underdeveloped networks - and how early movers can “crack the code” and influence ad-tech roadmaps. If you’re a marketing or e-commerce leader owning P&L across Amazon, DTC, and retail, this conversation will help you re-think channel mix, audience strategy, and how to use data across silos to drive lifetime value.Learn more about Envision Horizons and our Amazon & marketplace services: https://www.envisionhorizons.com

Envision Horizons CEO Laura Meyer sits down with Dawn Hilarczyk, Chief Operating Officer at Borghese, to examine critical strategies for scaling luxury beauty brands in today's competitive marketplace. With two decades of leadership experience across beauty, health, and wellness sectors, Dawn provides actionable insights on leveraging Amazon's platform for premium brands while maintaining brand integrity. This strategic discussion covers: Debunking common misconceptions in beauty brand positioning. Implementing AI solutions for efficiency and marketing optimization. Developing hero product strategies that drive sustainable growth. Building consumer-centric approaches that enhance brand loyalty. Navigating complex retail partnerships while expanding marketplace presence.

In this episode of On the Horizons, Laura Meyer, founder and CEO of Envision Horizons, interviews Amanda Aldinger, the founder and CEO of Antonym, a luxury brand voice strategy studio. Amanda shares her experiences and strategies in helping premium companies craft unique and authentic brand messaging. The discussion covers the importance of maintaining brand voice, the challenges of standing out in a crowded market, and the role of emotional storytelling in brand positioning. The episode also delves into the impact of AI on copywriting and brand consistency, offering valuable insights for marketers and brand strategists.

Join Laura Meyer, founder and CEO of Envision Horizons, as she sits down with Lil Fazio, the Senior Vice President of Marketing at Elemis US. Lil shares her extensive experience in luxury beauty marketing, discusses various marketing tactics, and evaluates the effectiveness of different strategies from product sampling to AI and influencer trips. Discover how Elemis leverages Amazon and other marketplaces in their omnichannel strategy, the importance of creative messaging, and the balance between heritage and innovation in the beauty industry. Packed with valuable marketing insights and real-world examples, this episode is a must-watch for beauty brand marketers!

In this episode of On The Horizons, Laura Meyer, Founder & CEO Envision of Horizons, sits down with David Meers from Amazon Creative Studio. David shares how Amazon Creative Studio just got an upgrade: agentic AI integration. Now, marketers can hold conversations with the agentic creative partner inside of Amazon Creative Studio, and produce advertising material like never before. Better creative, better product integration, and more efficient results.

Recorded at the Amazon unBoxed partner studio, Wayne Purboo, Vice President of Amazon Shopping Video, sat down with Todd Piechowski, VP of Growth at Envision Horizons, to discuss the evolving landscape of video commerce on Amazon. Read the full recap here: https://www.envisionhorizons.com/blog10 key insights for brands from the interview:1. Video content on Amazon significantly improves purchase decisions, with brands using video seeing a 9.7% lift in sales on average.2. Amazon is expanding video integration across its platform, including product detail pages, search results, and even post-purchase on thank you pages.3. Amazon Live allows brands to tell deeper stories and engage directly with customers, which is particularly effective for high-consideration products. Gen Z consumers are especially interested in brand origin stories and detailed product information, which can be effectively communicated through live streams.4. Brands should consider creating video content specifically for Amazon, rather than just repurposing content from other platforms. The effectiveness of video content varies; brands should analyze their performance and seek guidance on creating impactful videos.5. Thank you page videos offer an opportunity for brands to showcase additional use cases or related products, potentially initiating a new purchase journey.6. Live commerce is growing globally, but its adoption and effectiveness may vary by market due to cultural differences.High-consideration categories like electronics and beauty products tend to perform well in live commerce settings.7. Amazon is experimenting with various content formats, such as "Get Ready with Me" videos, which allow brands to showcase multiple products in a relatable context.8. The new Amazon Live Fast channel brings shoppable content to TV screens, creating a lean-back shopping experience for consumers.9. Multi-touch campaigns that integrate live streams with other Amazon advertising tools (like product detail page assets and Alexa device ads) can be particularly effective.10. Live video is becoming an increasingly important part of e-commerce, and brands should consider investing in this area to stay competitive. Live stream content can have a long-lasting impact, continuing to drive traffic and sales for weeks after the initial broadcast. Brands new to live streaming shouldn't be intimidated; Amazon offers support and guidance based on their extensive experience.

Amazon News: What Amazon's Vendor Purge Means for Brands, Sponsored Ads Through Rufus, Amazon's Grocery Brand, And More

(00:00): Intro(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"(01:35): Amazon's Beauty Brand Expansion(02:40): Hot Topics and Strategies for Amazon Advertising(04:24): None

In this episode of On The Horizons, Laura Meyer, CEO of Envision Horizons, sits down with Kim Chappell, Chief Brand Officer at Bobbie Formula, for a candid discussion on the challenges and opportunities faced by eCommerce brands in today's dynamic landscape.From the power of authentic storytelling and community engagement to the importance of supply chain resilience and a strategic approach to Amazon, Kim shares valuable lessons from Bobbie Formula's journey to success. She also delves into the brand's omnichannel strategy, the balance between growth and customer experience, and the significance of personal branding for executives.Kim offers honest insights into the realities of balancing a high-powered career with motherhood, emphasizing the need for support systems and a culture that prioritizes work-life integration. Whether you're a seasoned eCommerce professional or an entrepreneur just starting out, this episode is packed with actionable takeaways and inspiring stories.

On The Horizons: Cannes Lions Special Edition - Navigating the Amazon Influencer Landscape with Mae KarwowskiDiscussions surrounding influencer marketing, advertising, attribution and more for eCommerce brands selling on and off of Amazon.

(00:00): Intro(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"(01:35): Amazon's Beauty Brand Expansion(02:40): Hot Topics and Strategies for Amazon Advertising(04:24): None

(00:00): Intro(00:36): "AI-Driven Quality Control at Amazon and Building Customer Trust"(01:35): Amazon's Beauty Brand Expansion(02:40): Hot Topics and Strategies for Amazon Advertising(04:24): None

This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite. (00:00): Intro(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"(02:11): The Rise of TikTok and Social Commerce(03:39): "Prime Day Preparation Strategies from Amazon Experts"

This week we're talking about Amazon's continued dominance of retail spending growth, Fire TV's getting AI upgrades, Drones taking flight more often and TikTok also outputting new AI for their ad suite. (00:00): Intro(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"(02:11): The Rise of TikTok and Social Commerce(03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"(02:11): The Rise of TikTok and Social Commerce(03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro(00:39): "Amazon's Expansion into Traditional TV Upfronts and Economic Updates"(02:11): The Rise of TikTok and Social Commerce(03:39): "Prime Day Preparation Strategies from Amazon Experts"

(00:00): Intro(00:28): Amazon's Thriving Advertising Business and E-Commerce Expert Insights(02:37): TikTok's AI Labeling, Lawsuit, and Gen Z Trends(03:51): Outro

(00:00): Intro(00:26): E-Commerce and AI Revolution at Amazon, Earnings Call Highlights(02:35): "TikTok Shop News: Growing Merchants, Increased Fees, and Brand Partnerships"(04:00): "Amazon Seller Updates: Prime Day Deadlines, FBA Fee Changes, and Price Discount Tool"(06:04): None

(00:00): Intro(00:39): "Maximizing UGC for TikTok Shop and Amazon Compliance Updates"(01:37): Amazon's Impact on Small Business and International Expansion(02:44): TikTok's New Features: AI-powered Virtual Influencers and Live Shopping Integration(03:25): None

(00:00): Intro(00:39): "Maximizing UGC for TikTok Shop and Amazon Compliance Updates"(01:37): Amazon's Impact on Small Business and International Expansion(02:44): TikTok's New Features: AI-powered Virtual Influencers and Live Shopping Integration(03:25): None

All these questions and more are answered in this week's episode:Which platform generates more ad revenue - Instagram or YouTube?What are the different customer segments Amazon's Brand-Tailored Coupons can now target?What new photo-sharing app is TikTok reportedly developing to compete with Instagram's core capabilities?What were the key highlights from Andy Jassy's 2023 letter to Amazon shareholders?How is Amazon's Flexible Shopping Insights feature within AMC beneficial for advertisers?What new capabilities is Amazon rolling out in its mobile app and product detail pages to enhance the shopping experience?What competitive edge does Temu have over rivals like Alibaba in the e-commerce market?

Here's what's included in this week's newsletter...🔹 FREE Amazon Marketing Cloud (AMC) Flexible Shopping Insights resource from the ad experts at Envision Horizons🔹 Amazon's e-commerce and retail market share in 2023🔹 Amazon's efforts to reduce reliance on its signature brown boxes🔹 Amazon layoffs and their impact on the retail business🔹 Amazon ditches "Just Walk Out" technology in some grocery stores🔹 Tips for affiliate outreach on TikTok Shop🔹 TikTok Shop referral fee increase starting April 1st🔹 Leveraging Sponsored TV for enhanced campaign insights on Amazon🔹 TikTok users' perception of shopping posts on the app

This week we’re talking social commerce’s global rise and risks, Amazon’s healthcare cuts and delivery innovations, TikTok Shop's mounting momentum, and more.

This week we’re talking social commerce’s global rise and risks, Amazon’s healthcare cuts and delivery innovations, TikTok Shop's mounting momentum, and more.

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Welcome to The Weekly Horizon. This week we’ve got updates on Seller Fees Increasing, Consumer Shopping trends in December, the Rise of the Amazon Sports Era Post, and plenty more! The Weekly Horizon is your go-to podcast for all things Amazon! In just 10 minutes or less, Envision Horizons brings you the latest Amazon news, seller tips and strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling.In this episode, we cover:(00:00): Intro(00:38): "The Rise of Last-Minute Holiday Shopping: Strategies to Capture the Late December Rush"(02:40): "The Annual Fee Update: What Sellers Need to Know about Amazon's Pricing Strategy"(04:12): "The Game-Changing Shift: Amazon's Entry into Live Sports Broadcasting and the Implications for Advertisers"(05:15): "Amazon's Prime Video: Revolutionizing Video Advertising and Partnering with IPG Mediabrands"(06:28): Outro

Welcome to The Weekly Horizon. This week we’ve got tips on Amazon's subscribe and save program, a macro report of Shopify sellers, AI being used to fight counterfeits, and how Walmart and Target are using retail locations to battle Amazon. The Weekly Horizon is your go-to podcast for all things Amazon! In just 10 minutes or less, Envision Horizons brings you the latest Amazon news, seller tips and strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling.In this episode, we cover:(00:00): Intro(00:41): "Maximizing Amazon's Subscribe & Save Benefits: Tips & Tricks for Sellers"(01:32): "Triple Whale Ecommerce Trends and Benchmarks Report: Insights for E-commerce Owners Beyond Black Friday"(03:06): Combating Counterfeit: Amazon's AI-powered Solution and the Ongoing Battle(04:35): "Walmart and Target: Challenging Amazon for E-Commerce Supremacy"(06:17): Outro

Welcome to The Weekly Horizon. This week we’ve got tips on Amazon's subscribe and save program, a macro report of Shopify sellers, AI being used to fight counterfeits, and how Walmart and Target are using retail locations to battle Amazon. The Weekly Horizon is your go-to podcast for all things Amazon! In just 10 minutes or less, Envision Horizons brings you the latest Amazon news, seller tips and strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling.In this episode, we cover:(00:00): Intro(00:41): "Maximizing Amazon's Subscribe & Save Benefits: Tips & Tricks for Sellers"(01:32): "Triple Whale Ecommerce Trends and Benchmarks Report: Insights for E-commerce Owners Beyond Black Friday"(03:06): Combating Counterfeit: Amazon's AI-powered Solution and the Ongoing Battle(04:35): "Walmart and Target: Challenging Amazon for E-Commerce Supremacy"(06:17): Outro

Welcome to The Weekly Horizon. This week we’ve got updates on Seller Fees Increasing, Consumer Shopping trends in December, the Rise of the Amazon Sports Era Post, and plenty more! The Weekly Horizon is your go-to podcast for all things Amazon! In just 10 minutes or less, Envision Horizons brings you the latest Amazon news, seller tips and strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling.In this episode, we cover:(00:00): Intro(00:38): "The Rise of Last-Minute Holiday Shopping: Strategies to Capture the Late December Rush"(02:40): "The Annual Fee Update: What Sellers Need to Know about Amazon's Pricing Strategy"(04:12): "The Game-Changing Shift: Amazon's Entry into Live Sports Broadcasting and the Implications for Advertisers"(05:15): "Amazon's Prime Video: Revolutionizing Video Advertising and Partnering with IPG Mediabrands"(06:28): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Happy Thanksgiving and welcome to "The Weekly Horizon," your go-to podcast for all things Amazon! In just 10 minutes or less, Envision Horizons brings you the latest Amazon news, seller tips and strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling. This week we’ve got updates on Amazon Posts, a hot take on the buzzing Amazon and Meta ad partnership, some tips for black friday, Temu and more!In this episode, we cover:(00:00): Intro(00:40): Navigating Brand Tailored Promotions on Amazon: Tips and Precautions(01:10): "Amazon's New Video Feature in Posts: Boosting Brand Engagement and Awareness"(02:51): Dissecting the Meta-Amazon Collaboration: Opportunities and Concerns(04:37): "Temu: Challenging Amazon in the E-Commerce Arena - Balancing Growth, Price, and Sustainability"(06:35): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Welcome to The Weekly Horizon your go-to podcast for all things Amazon! In under 10 minutes, Envision Horizons brings you the latest Amazon news and e-Commerce strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling. In today's news we will cover a major Omnicom acquisition, Amazon's Q3 earnings, Thursday Night Football Ads, Reorder Coupons and More!In this episode, we cover:(00:00): Intro(00:36): Tactical Tips: Gen Z Targeting on Amazon and Reorder Coupons in Seller Central(01:15): Omnicom Bolsters Digital Commerce and Retail Media with Acquisition of Flywheel Digital(02:51): Amazon's Q3 Advertising Revenue Soars: Expanding Opportunities in the Global Digital Advertising Landscape(04:03): Amazon's Diversification and Growth: Q3 Results and Future Strategies(05:35): "Amazon's New Ad Products: Boosting Revenue and ROI in Thursday Night Football Broadcasts"(06:39): Outro

Welcome to The Weekly Horizon your go-to podcast for all things Amazon! In under 10 minutes, Envision Horizons brings you the latest Amazon news and strategies! Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling. In today's news we will cover 5 major updates at Amazon Unboxed, an Advertising Case Study with 51% DSP revenue growth in a month, TikTok Shop for Beauty Brands, Warehouse Robots, Drones and more!In this episode, we cover:(00:00): Intro(00:39): "Recapping the Exciting Announcements from Amazon Unboxed 2023"(02:31): "Strategic Advertising: How Envision Horizons Helped BUXOM Cosmetics Achieve a 51% Growth in DSP Ad Sales"(03:58): Navigating the Social Commerce Revolution: Capitalizing on the Power of TikTok Shop(06:02): "Amazon's Innovations in Warehouse Operations: Robotics, Drones, and Enhanced Safety"(08:02): OutroCase study with Buxom Cosmetics & Envision Horizons - https://advertising.amazon.com/library/case-studies/buxom-cosmetics

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Subscribe and join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling. In today's news we will cover Amazon transparency changes, Climate Badge updates, TikTok Shop, a new Review Coalition Group, final Prime Big Deal updates and more.In this episode, we cover:(00:00): Intro(00:37): "Unboxed conference preview and Amazon's new authenticity feature"(01:14): "Building Trust: Online Platforms Unite to Combat Fake Reviews"(01:51): Navigating Amazon's Slowing Growth: The Calculated Strategy Behind the "Buy Again" Feature(03:03): "Amazon's Expanded Climate Pledge Friendly Program: Highlighting Sustainable Products and Buyer Behavior Insights"(04:12): "The Rise of TikTok Shop: Revolutionizing the Beauty Industry"(05:36): "Analyzing the Success of Amazon's Prime Big Deal Days and What Brands Should Focus on Next"(06:49): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling. In today's news we will cover Prime Big Deal Days Results, Amazon Storefronts, RMNs, Brand Loyalty Amidst Uncertainty and MoreIn this episode, we cover:(00:00): Intro(00:34): "Prime Big Deal Days: A Sales Surge and Customer Acquisition Bonanza!"(02:33): "Unlocking Brand Visibility: Amazon's New Search Suggestions for Select Stores"(03:37): The Changing Landscape of Programmatic Digital Ads: Walled Gardens vs. Retail Media Networks(04:34): "Navigating Changing Consumer Behavior: The Key to Long-Term Brand Loyalty"(05:44): "Analyzing the Potential Impact of the Amazon FTC Lawsuit on the E-commerce and Retail Landscape"(07:35): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling. In today's news we will cover Prime Video Ads, Amazon and Pinterest Ads, Project Nile, Project Nessie, More AI Investments & More.10 Tips for Timeless Sales Strategies During Sales Events -https://www.envisionhorizons.com/prime-day-infographicIn this episode, we cover:(00:00): Intro(00:30): Upcoming Dates for Big Deals: Prime Big Deal Days, Amazon Unboxed, Black Friday & Cyber Monday(01:11): "The Future of Advertising: Amazon's Game-Changing Move on Prime Video"(02:44): "Amazon and Pinterest: A Strategic Partnership Shaking Up the Ad Game"(03:45): "The Battle Over Project Nessie: Fair Competition vs. Digital Monopolies"(05:10): "Project Nile: The AI-powered retail revolution"(06:49): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling. In today's news we will cover The FTC Lawsuit against Amazon, Change in Shopper's buying behavior, Amazon's massive investment in an AI startup, rumors of a major aggregator on the rocks and more.In this episode, we cover:(00:00): Intro(00:35): "Antitrust Lawsuit Against Amazon: Implications for E-commerce and Retail Industry"(02:34): "The Growing Impact of Amazon Prime Day on Holiday Shopping: Insights for Brands Selling on Amazon"(03:49): "Amazon's Strategic Investment in Anthropic: Accelerating AI Dominance and Challenging Tech Giants"(05:22): The Rise and Fall of Amazon Aggregators: A Cautionary Tale(06:46): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling. In this episode, we cover:(00:00): Intro(00:38): "Prime Big Deal Days: Strategies and Tips for a Successful Shopping Event"(02:06): "Holiday Offers: Etsy and TikTok Battle for Shopper Attention with Discount Campaigns"(02:52): "Amazon Drops Additional Fee and Google Admits to Losing Market Share: The Latest Updates"(03:55): "Brand Tailored Promotions on Amazon: New and Exciting Audience Types for Increased Customer Engagement"(04:56): "Using Amazon Ads DSP to Drive Repurchases and Boost Brand Loyalty: A Skylar Case Study"(05:47): "Alexa's Enhanced Capabilities: A Look at Generative AI and Exciting New Features"(06:29): OutroMentioned resources: 10 Tips for Timeless Sales Strategies During Sales Events -https://www.envisionhorizons.com/prime-day-infographicSkylar Case Study - https://www.linkedin.com/posts/lauracatherinemeyer_skylar-case-study-ugcPost-7110662676401242112-wlc0?utm_source=share&utm_medium=member_desktop

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Free 20 Page Amazon Affiliate Marketing Guide: https://www.envisionhorizons.com/mastering-amazon-affiliate-marketing?utm_source=socials&utm_medium=socials&utm_campaign=PodcastAmazon Accelerate Whatsapp Group: https://chat.whatsapp.com/CBRllxWuovB3PSBNv3UW7SIn this episode, we cover:(00:00): Intro(00:53): "Unleashing the Power of Secondary Images: Amazon's New A/B Testing Feature"(01:52): "The Unraveling of the Aggregator Market: Navigating the Crossroads"(03:27): "Amazon Dominates the E-Book Market and New Trends in Digital Marketing"(04:43): "Maximizing Sales: Unleashing the Power of Affiliates for Your Amazon Business"(05:28): OutroWeekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Welcome to "The Weekly Horizon," your go-to podcast for all things Amazon! In just 5 minutes or less, Envision Horizons brings you the latest Amazon news, seller tips & strategies! Subscribe & join over 10,000 other readers and listeners and stay updated on the ever-evolving world of Amazon and E-commerce selling.In this episode, we cover:(00:00): Intro(00:48): "Amazon Ads: Unboxed Conference and Migration to New Bulk Advertising Sheets"(01:24): "Amazon's Shipping Minimum Shake-Up: Customer Value or Prime Push?"(02:06): "Walmart's Innovation in Fulfillment: Drone Deliveries and Expanded Services"(03:14): "SPARC Group and SHEIN: A Transformative Partnership for the Future of Fashion"(04:38): "Amazon's AI Revolution: Maximizing Data and Striking the Balance Between Efficiency and Creativity"(05:57): Outro

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.

Weekly Amazon news for Brands and FBA sellers. The latest tips & strategies in 5 minutes or less every week. Join the 10,000+ other readers & listeners of Envision Horizons content for the latest on Amazon & E-commerce selling.