PODCAST · business
Unapologetically B2B - leading the way to more effective, smarter marketing
by Bright
Welcome to Unapologetically B2B, brought to you by Bright.Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
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Episode 3 – Test, learn and lead: Building AI-Ready Marketing Teams
AI is dominating the conversation in marketing – but how do leaders cut through the hype, build confidence, and create teams ready to thrive in this new era?In this episode of Unapologetically B2B, Bright MD Zoe Merchant sits down with Rebecca Allen, founder of Pardalis and expert in responsible AI adoption, to explore how marketing leaders can embrace AI without losing sight of strategy, creativity, or trust.Together, they dive into:Confidence in the age of AI – how leaders can overcome overwhelm and guide their teams with clarity and transparency.Test, learn, lead – the importance of experimentation, governance, and role modelling when adopting new tools.Creating safe spaces – building a culture of curiosity, responsibility, and psychological safety.Measuring value, not just output – moving beyond time saved to real impact on creativity, customer connection, and business growth.The human edge – why emotional intelligence, vision, and authentic connection remain essential in B2B marketing.If you want practical steps to start small, build confidence, and scale AI responsibly within your team, this episode is packed with insights and actionable advice.Tune in and discover how to prepare your marketing team for the AI-powered future – with purpose, transparency, and human leadership at the core.
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Episode 2 - How AI Can Support Marketing - From Strategy to Activation
In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers.Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers.
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Episode 1 - Agentic AI and what every B2B marketing leader should know with Max Gabriel, CEO of Augmented AI
In our very first episode of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to founder and owner of Augmented AI, Max Gabriel about all things agentic AI. Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you need to successfully implement AI? We answer all these questions and more in this episode.
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ABOUT THIS SHOW
Welcome to Unapologetically B2B, brought to you by Bright.Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and agility.We will be covering a wide range of topics from Martech and AI to the latest innovations and marketing trends you should be aware of.For our first season we’ll be covering all things AI. From agentic to implementation. We’ll be talking to experts from the world of marketing to discuss the evolution of AI, how it can be used in marketing and how you can prepare for it.
HOSTED BY
Bright
CATEGORIES
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Unapologetically B2B - leading the way to more effective, smarter marketing currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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Welcome to Unapologetically B2B, brought to you by Bright.Some of the biggest hurdles marketing leaders face include, consistent reductions in budget, lack of resources and being expected to do more with less. In this podcast we will cover how you can overcome these obstacles using innovation, and...
How often does Unapologetically B2B - leading the way to more effective, smarter marketing release new episodes?
Unapologetically B2B - leading the way to more effective, smarter marketing has 3 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts Unapologetically B2B - leading the way to more effective, smarter marketing?
Unapologetically B2B - leading the way to more effective, smarter marketing is created and hosted by Bright.
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