Why It Matters

Alex Eaves, the Founder and owner of STAY VOCAL, has been successfully helping people combat the worldwide waste problem for over two decades by connecting them with reuse solutions.In 2008, Eaves won a national "Best Small Business Idea" Award when he switched the brand to an entirely reuse apparel brand. That same year, Eaves began leading a passionate reuse lifestyle. In 2014, Eaves became a certified Master Reuser by the Reuse Institute. He's also the director of two award winning documentaries: REUSE! Because You Can't Recycle The Planet. (2015) and The Box Truck Film: Building A Reuseful Home (2022).Learn more here: https://stayvocal.com/Uploaded on Mar 5, 2026

In this “Why It Matters” conversation, Jeff Solomon and Crissy Manwaring discuss the importance of creating meaningful branded merchandise over logo slapping.Crissy, Senior VP of Strategy and Business Development at Robertson Marketing, emphasizes the need for sustainable, high-quality products that last and align with a brand's values. She highlights the significance of brand artifacts, such as durable drinkware, which can endure and positively represent a company for decades. Jeff and Crissy also touch on global sustainability trends, evolving industry standards, and the potential for international collaboration to drive positive change in promotional products.Learn more about Robertson Marketing here: https://robertsonmarketing.com/#whyitmatters #brandedmerchnetwork #brandedmerch #sustainabilty #sustainablemerch #businessleadership Uploaded on Feb 12, 2026 

Drew Holmgren, CEO and President of PPAI, joined Branded Merch Network Co-Founder Jeff Solomon for their annual conversation at the PPAI Expo. They discussed the success of the recent PPAI Expo and highlighted the contributions of key staff members. They noted what made the PPAI Ultimate Tailgate Party at Allegiant Stadium special. Drew emphasized the importance of networking and professional development. He reflected on his first year, noting the industry's community-driven nature and the strategic planning for the next five years. He also discussed PPAI's focus on sustainability, citing a forthcoming carbon footprint study, and its international strategy to unify the branded merchandise industry globally.Learn more about PPAI here: https://www.ppai.org/#brandedmerchnetwork #ppai #ppaiexpo #promotionalproducts #brandedmerch #businessleadership #sustainability #internationalbusinessUploaded on Jan 20, 2026 

In another engaging "Why It Matters" conversation, Branded Merch Network Co-Founder Jeff Solomon and Cassie Green, Content Director for Apparelist, discuss the importance of sustainability in the apparel industry. Cassie highlights Apparelists role in supporting apparel decorators through educational content and the annual PRINTING United Expo, which had record-breaking attendance despite economic challenges. They discussed the need for better purchasing decisions, reducing textile waste, and addressing the impact of fast fashion. Jeff presses Cassie to put a spotlight on two companies that she feels are doing something special. The companies Cassie calls out are Stanley/Stella and Living Ink for their exceptional sustainable practices. Jeff shares his enthusiasm for quality products that recipients will appreciate and keep. That defines sustainability. Jeff and Cassie discussed the impact of well-executed virtual events that effectively offer insights that drive quality business. They also discuss the importance of live events and the positive changes in the industry driven by consumer demand and legislation. Enjoy the conversation! Take advantage of Apparelist content: https://www.apparelist.com/Learn more about PRINTING United Alliance: https://www.printing.org/Learn more about Allmade here: https://stanleystella.com/en-usLearn more about Stanley/Stella here: https://stanleystella.com/en-usLearn more about Living Ink here: https://www.livingink.co/#whyitmatters #brandedmerch #brandedmerchnetwork #brandedapparel #sustainabilty #sustainablemerchUploaded on Dec 9, 2025 

In this "Why It Matters" conversation, Ben Pawsey, VP of Marketing at HPG, and Branded Merch Network Co-Founder, Jeff Solomon, MAS, discussed his journey into sustainability, inspired by a book at age 15. HPG is a business leader bringing several beloved companies under one umbrella into the industry. Their sustainability focus has enabled them to achieve EcoVadis Certification Platinum status. Pawsey emphasized the importance of sustainable practices, likening every purchase to a vote for a sustainable future. Why does it matter? Quality, sustainable products drive good business. Enjoy the conversation!Learn more here about HPG: https://hpgbrands.com/Learn more about "Sustainability as a Service" here: https://hpgbrands.com/esg/#whyitmatters #brandedmerch #dotherightthing #businessleadership #EcoVadisUploaded on Dec 5, 2025 

Branded Merch Network Co-Founder Jeff Solomon sits down with Tim Andrews, President & CEO of ASI, for a candid conversation about his remarkable 23-year run leading the organization. As Tim prepares for retirement in March 2026, he reflects on transforming ASI from a traditional print business into a tech-forward, sustainability-minded powerhouse — including support for initiatives like BMN’s “Why It Matters.”Tim also highlights the ASI internship program, which has helped launch more than 2,000 careers, and shares lessons on technology, diversity, client engagement, and navigating the evolving promo landscape. It’s a thoughtful look back, a focus on what’s ahead, and timeless advice for the next generation of industry leaders.#asi #advertisingspecialtyinstitute #brandedmerchnetwork #businessleadership Uploaded on Nov 24, 2025 

In this "Why It Matters" update conversation, Branded Merch Network Co-Founder Jeff Solomon, MAS, and Elizabeth Wimbush, Director of Sustainability and Responsibility at PPAI, discussed emerging trends and key takeaways from the recent PPAI Responsibility Summit. Elizabeth shared highlights from keynotes presented by Dr. Jonathan Foley, Executive Director of Project Drawdown, and Tom Szaky, CEO of TerraCycle, on sustainability and circularity. They emphasized the importance of sustainability in business, noting the upcoming PPAI Expo in January and the shift towards waste-free events. Elizabeth mentioned next year's Summit in Denver and the availability of summit sessions for certification credits. They also discussed the impact of EPR (Extended Producer Responsibility) laws on packaging and the need for better product design. Jeff encouraged distributors to embrace sustainability that will drive quality business.Follow content from PPAI on sustainability: https://www.ppai.org/sustainability/Access PPAI education here:https://www.ppai.org/ppai-advance/Learn more about Project Drawdown:https://drawdown.org/Learn more about TerraCycle:https://www.terracycle.com/en-US/#whyitmatters #sustainabilty #circularity #recycling #dotherightthingUploaded on Nov 21, 2025 

In this quick conversation, Branded Merch Network co-founder, Jeff Solomon, talks with Rob Baumgardner, National Accounts Manager for Goldstar, about the power of collaboration to drive sales. Rob talks about a project he did with a large distributor using one of their new sustainable sling backpacks that discriminating buyers love.👉 The discussion addresses how sustainability is an effective selling tool. Rob spotlighted Goldstar's "made better" collection and the digital product passport feature, which provides transparency into the bag's origin and materials. The game is changing. Discover how quality suppliers and distributors are working together to generate quality business in this short video. Learn more about Goldstar here: https://www.simplygoldstar.com/na/#brandedmerch sustainablemerch #sales #sustainabilty #digitalpassport #madebetter #simplybetterUploaded on Oct 21, 2025 

In this "Why It Matters" conversation, David Boger and Lexi Mikkelsen shared the Original Favorites brand story. They discussed sustainability practices, emphasizing their use of high-quality Supima cotton and their decision against recycled cotton due to quality concerns. Dave highlighted their GOTS (Global Organic Textile Standards) certification and the importance of product longevity. They also discussed the ethical implications of sourcing, mentioning issues in China and Brazil. Original Favorites is another quality apparel line that may become one of your favorites! 

n this follow-up conversation from the Branded Merch Network Sustainable Merch Summit, we continue to share more insights on "Why It Matters" to produce clean products. Here, Branded Merch Network Co-Founder Jeff Solomon talks with Summit panelist Marshall Atkinson from Atkinson Consulting LLC and Shirt Lab. They discuss the importance of sustainability in the printing industry, emphasizing the need to start with a clear "why" for adopting sustainable practices. They highlighted the misconceptions around water-based inks and the benefits of print-on-demand. Marshall mentioned the Sustainable Green Printing Partnership (SGP) certification and its comprehensive approach to sustainability. Enjoy these nuggets on this all-important topic. #brandedmerch #brandedapparel #sustainableapparel #screenprinting #businessleadership Uploaded on Sep 22, 2025 

When sustainability drives sales, the numbers speak for themselves. During the live Sustainable Merch Summit, a panel discussion proved that purpose and profit can coexist.👉 “It’s probably close to $1.5 million in new business over the last couple of years from clients that sought us out because of our focus on sustainability,” shared Robert Fiveash of Brand Fuel.👉 And Joseph Sommer of Whitestone revealed, “A client who stopped working with us because we were not EcoVadis-certified came back with a quote for 1.3 million units.”👉 Milissa Gibson from Lane Seven and Julie Schneiderman from EcoStiks were also contributing to the idea that sustainability isn't just good for the planet -- it's a serious sales advantage.The takeaway? Sustainability isn’t just good for the planet—it’s a serious sales advantage!Uploaded on Sep 13, 2025

The Why It Matters LIVE: Sustainable Merch Summit brought together 400+ industry pros from promo, print, and apparel to spotlight how sustainability drives both positive impact and profitable growth. In this wrap-up video, hosts Jay Busselle and Jeff Solomon are joined by Theresa Hegel (ASI) and Cassie Green (Apparelist/Printing United Alliance) to reflect on key takeaways from the summit. They dive into lessons on transparency, certifications, and how values-driven brands are winning new business. Watch this inspiring recap and see why sustainability isn’t just good for the planet — it’s smart business.

WHY IT MATTERS SUSTAINABLE MERCH SUMMIT FOLLOW-UP VIDEO SERIES: We continue to go a bit deeper with some of our presenters at the Branded Merch Network Inaugural Sustainable Merch Summit, hosted by ASI, Apparelist, and The 2 Regular Guys. In this conversation, Branded Merch Network Co-Founder, Jeff Solomon, talks with Julie Schneiderman, Founder and CEO of EcoStiks. The discussion pulled a few more nuggets from the Summit. Julie shared a bit about EcoStik's role in providing sustainable branding solutions and the importance of environmental consciousness in the branded merch industry.Learn more about EcoStiks here: https://www.ecostiks.com/We want to acknowledge the supporters of our efforts to advance the "Why It Matters" movement: Goldstar, Allmade, and Stahls. More good stuff is coming! #WhyItMatters #BrandedMerch #SustainableMerch #DoTheRightThing #BusinessLeadership #MakeItBetter #MakeMerchBetter #SMS2025Uploaded on Aug 25, 2025

In this Why it Matters conversation, Joel Freet, CEO of Cutter & Buck, and Jeff Solomon, Co-Founder of the Branded Merch Network, discuss what's at the core of this successful brand. Joel highlighted the company's commitment to high-quality, long-lasting sportswear since 1989, emphasizing their use of post-consumer recycled polyester. He noted the significant reduction in air freight, which has improved their environmental impact. The point was made that sustainability matters for three reasons: customers and governments are demanding it, and it creates a better world. Cutter & Buck makes it easy with transparent tracking of recycled materials on their website. Customers appreciate this transparency. Learn more here: https://cutterbuck.com/#brandedmerch #brandedapparel #sustainableapparel #sustainablity #dotherightthing #businessleadershipUploaded on Aug 23, 2025 

WHY IT MATTERS SUSTAINABLE MERCH SUMMIT FOLLOW-UP VIDEO SERIES: We continue to go a bit deeper with some of our presenters at the Branded Merch Network Inaugural Sustainable Merch Summit, hosted by ASI, Apparelist, and The 2 Regular Guys. In this conversation, Jeff Solomon talks with Milissa Gibson, Director of Sales for Lane Seven Apparel. Milissa was on a panel moderated by Jay Busselle, entitled "Sustainability Sells. It's Good for the Planet and GREAT for Business."The discussion centered on the increasing importance of sustainability in the apparel industry, with a focus on how younger generations are driving demand for eco-friendly products. Companies like Lane Seven are adopting sustainable practices as a core part of their business strategy. They discussed reducing waste, improving manufacturing processes, and understanding customer needs while navigating the challenges of meeting demands between the European and American markets. The discussion concluded with insights about the broader business implications of sustainability, including its impact on profitability. Sustainability does sell. Yes, it's good for the planet and GREAT for business. Learn more about Lane Seven here: https://lanesevenapparel.com/We want to acknowledge the supporters of our efforts to advance the "Why It Matters" movement: Goldstar, Allmade, and Stahls. More good stuff is coming! #WhyItMatters #BrandedMerch #SustainableMerch #DoTheRightThing #BusinessLeadership #MakeItBetter #SMS2025Uploaded on Jul 9, 2025

Following up on the "Why It Matters" Sustainable Merch Summit, Branded Merch Network Co-Founder Jeff Solomon and Michele Dando from Facilisgroup took a deeper dive into the importance of transparency in the branded merch industry. Michele was on the "Why Transparency Matters" panel facilitated by Theresa Hegel from ASI. Jeff and Michelle emphasized the need for distributors to understand their value beyond just selling merchandise. They highlighted the role of suppliers in driving sustainability efforts and the opportunity for distributors to differentiate themselves by choosing responsible suppliers. Michele stressed the importance of building relationships with suppliers and being proactive in incorporating sustainability into business practices, as it may become a requirement in the future."The small movement we nurture today will become the industry standard tomorrow. Let’s keep disrupting, asking questions, and telling stories of progress. Remember, not long ago, sustainability was just a trend — now it’s a core part of our industry’s future.” MIchele Dando We also want to acknowledge the supporters of our efforts to advance the "Why It Matters" movement: Goldstar, Allmade, and Stahls—special thanks to our media partners ASI, Apparelist, and The 2 Regular Guys. More good stuff is coming! Learn more about Facilisgroup here: https://facilisgroup.com/#WhyItMatters #BrandedMerch #BrandedMerchNetwork #SustainableMerch #DoTheRightThing #BusinessLeadership #SMS2025Uploaded on Jul 7, 2025

Drew Holmgreen, Promotional Products Association International (PPAI) President and CEO, and Kara Keister from Social Good Promotions join Branded Merch Network Co-Founder Jeff Solomon, MAS, to discuss the L.E.A.D. (Legislative Education and Action Day) trip to Washington D.C. Learn Why It Matters that PPAI and a group of passionate colleagues in the promo products industry are investing in this annual trip. The conversation focused on emphasizing our role in advocacy and increasing visibility on Capitol Hill. Drew and Karie shared their experiences discussing key issues, such as tariffs and the "Swag Act," while highlighting the impact of diverse voices and personal stories in advocacy efforts. The work being done by PPAI and engaged businesses is positively impacting our industry. Enjoy the conversation. Learn more at: https://www.ppai.org/#brandedmerch #promotionalproducts #PPAILEAD #PPAI 

We are excited to delve a bit deeper with some of our presenters at the Branded Merch Network Inaugural Sustainable Merch Summit, hosted by ASI, Apparelist, and The 2 Regular Guys. Here, Joseph Sommer, founder and CEO of Whitestone, shared his company's journey toward sustainability, emphasizing its importance for businesses of all sizes and the growing demand for eco-friendly practices. He discussed Whitestone's initiatives, including earning certifications, implementing circular impact programs, and partnering with sustainable suppliers. Sommer highlighted that sustainability can be integrated into existing business operations without changing core focus and emphasized the availability of resources for companies to measure and reduce their carbon footprint.Joseph offered shoutouts to many companies and individuals who are doing brilliant work. Here are a few of them:  Ben Grossman-SwagCycle, Brianna Mazze-SRG, Goldstar, Storm Creek, Gemline, PCNA, SanMar, HPG, Pop Promos, Spector & Co, Cap America, Hit Promo, Cutter and Buck, NC Custom, Logomark, Ariel, Gordon Sinclair, Maine Layer, and Osprey.We also want to acknowledge the supporters of our efforts to advance the "Why It Matters" movement: Goldstar, Allmade, and Stahls. #WhyItMatters #BrandedMerch #SustainableMerch #DoTheRightThing #BusinessLeadership #SMS2025Uploaded on Jun 26, 2025 

Join Branded Merch Network Co-Founder Jeff Solomon, MAS, and econscious Director Kriya Stevens, MBA, for an insightful discussion on the critical role of sustainability in the apparel industry. This engaging conversation explores:• econscious journey: Founded in 2006, pioneering organic and sustainable products• The growing demand for eco-friendly branded merchandise• The power of sustainable fibers: Organic cotton's climate-smart, chemical-free appeal• How sustainability offers distributors a competitive edgeKriya shares insights on effectively communicating the benefits of sustainability, while both speakers emphasize how improved products enhance brand messaging. Discover why sustainable apparel matters for your business and the planet.Ready to make a positive impact? • Explore econscious: https://www.econscious.net/• Watch more "Why It Matters" conversations: https://www.brandedmerchnetwork.com/why-it-matters#WhyItMatters #SustainableApparel #BrandedMerch #EcoFriendlyFashionUploaded on Jun 25, 2025 

In this "Why It Matters" conversation, George Morgan, Director of Marketing at HIRSCH, discussed the company's evolution of doing good things with Branded Merch Network Co-Founder Jeff Solomon, MAS. Working with great companies that do great things and offer quality products is a win for distributors and their end-user clients. HIRSCH recently achieved a platinum certification from the Green Business Benchmark, highlighting its commitment to sustainability. Morgan noted the industry's positive response to these initiatives and expressed excitement about HIRSCH's future in the promo space, aiming to create transformational client experiences. Learn more about HIRSCH here: https://hirschpromo.com/ #whyitmatters #brandedmerch #corporategifting #techgifts #productdesign Uploaded on May 9, 2025

James Guan, CEO of Acehigh, engaged in a wide-ranging conversation with Branded Merch Network Co-Founder Jeff Solomon, MAS, covering sustainability in business practices, product design, and corporate gifting. James shared his company's sustainability story, focusing on thoughtful design and packaging. Jeff emphasized the value of doing business with companies that consciously try to be different and meticulous. They discussed the need to make it easy to do business, which is a focus of Acehigh, including its one-piece minimums. Learn more here: https://www.acehighpromo.com/#brandedmerch #corporategifting #techgifts #productdesign Uploaded on Apr 21, 2025

Theresa Hegel, Executive Editor for Special Projects and Sustainability at ASI, discussed the importance of sustainability in the promotional products industry. She highlighted "Promo for the Planet," a resource for industry updates on sustainability. Hegel emphasized the growing demand from clients for socially responsible and eco-friendly products, citing ASI Research, where 88% of end buyers prioritize socially responsible products, and 86% value eco-friendly ones. She also noted the rising importance of third-party certifications like EcoVadis and bluesign. ASI is revamping its resources and tools to better support sustainability efforts in the industry. This conversation offers valuable information. Enjoy! Take advantage of ASI's resources on their Promo for the Planet page: https://promofortheplanet.com/Learn more about ASI here: https://members.asicentral.com/homeUploaded on Apr 4, 2025

Alok Bhat, Market Economist and Senior Research Manager for PPAI, joined Global Brand Ambassador Rod Brown and Branded Merch Network Co-Founder Jeff Solomon, MAS, for a quick overview of "Why it Matters" to those watching this that a group of our passionate colleagues is investing in a business trip to Washington DC. Alok, Rod, and Jeff discussed the significance of the Legislative Education and Action Day (L.E.A.D.) in shaping the future of business, protecting jobs, and changing the conversation about the promotional products industry. Rod emphasized the importance of small businesses in America, highlighting that they contribute significantly to the economy and employ many people. He stressed the need for legislators to support and protect these businesses, allowing them to thrive and maintain the American dream.Our trade association, PPAI, and engaged members are lobbying on our behalf. Watch for a follow-up conversation covering some highlights from the trip. Learn more about L.E.A.D. here: https://www.ppai.org/media-hub/leading-the-way/#brandedmerch #promoproducts #promotionalproducts #businessleadershipUploaded on Apr 1, 2025

Gerald Pinkley, VP of Compliance at Cap America, discusses the company's commitment to sustainability and compliance. Cap America delivers clean products that benefit its company position and distributor clients. He emphasizes the importance of staying updated with regulations, particularly in the EU and the US, to remain relevant to customers. They are working on an EcoVadis assessment and OEKO-TEX Standard 100 Certification, supporting these efforts to enhance their sustainability measures.Learn more about Cap America here: https://www.capamerica.com/#brandedmerch #caps #brandedheadwear #sustainability #dotherightthing #businessleadershipUploaded on Mar 4, 2025

Laura Smith, Head of Sustainability at Storm Creek, discusses the company's commitment to using recycled polyester for apparel and their choice to become a bluesign systems partner. bluesign assesses the entire supply chain for environmental impact, including carbon emissions, water usage, and chemical safety.Nira Maya and Simone Ross from bluesign joined Laura for this conversation. Nira explains that bluesign ensures the entire supply chain is clean and sustainable by focusing on eliminating harmful chemicals and reducing carbon emissions. Simone emphasizes the importance of third-party certification to prevent greenwashing and provide consumers with accurate information. Storm Creek is the first bluesign systems partner in the branded merch industry, focused on producing high-quality, environmentally friendly products people love to wear.Learn more about Storm Creek here: https://distributor.stormcreek.com/pages/sustainabilityLearn more about bluesign here: https://www.bluesign.com/en/#brandedmerch #brandedapparel #businessleadership #dotherightthing #sustainabilityUploaded on Jan 19, 2025

In this Why It Matters conversation, Branded Merch Network contributor Jeff Solomon talks with Kate Alavez, President of PromoShop, about leadership and doing the right thing. PromoShop has been a family-owned, minority-owned business since 1998. Jeff and Kate discuss the company's commitment to ethical business practices and the importance of ESG (Environmental, Social, and Governance) principles. Kate emphasizes the significance of doing the right thing, personally and professionally. Enjoy the conversation.Learn more about PromoShop here: https://promoshopinc.com/#brandedmerch #whyitmatters #dotherightthing #businessleadershipUploaded on Dec 14, 2024 

Saved from being donated! An awesome product was saved from being donated. In this Why It Matters conversation, Branded Merch Network Contributor Jeff Solomon talks with Ian Rosenberger, Founder and CEO of Day Owl, a company doing brilliant things with an innovative product line.Jeff and Ian discussed the circular economy concept and its relevance to distributors. Ian emphasized the importance of creating products and a company that has a net positive impact on the world. The video wraps up with a quick explanation of what's behind Day Owl, a simple, inspiring thought for those who take on the day! Learn more about Day Owl here: https://www.dayowl.com/#brandedmerch #bags #sustainablebags #dotherightthing #experiencesustainabilty #businessleadershipUploaded on Dec 13, 2024 

Here are some things you may not know about one of the industry's largest suppliers. In this "Why It Matters" conversation, Branded Merch Network contributor Jeff Solomon talks with Natalie Sheffey, Director of Sustainability, and Tommy Levin, Director of Sales at Hit Promotional Products.From a sales perspective, Tommy observed that distributors' responses to sustainability initiatives can vary. In his experience, while some distributors are genuinely passionate about these issues, others show little interest. He believes sustainability is becoming increasingly crucial, particularly as many large end-users require documentation of sustainable practices and best practices.Natalie highlighted that Hit is focusing on factory recycling programs and working closely with product development to enhance product sustainability. She stressed the importance of balancing sustainability with profitability, ensuring that the three pillars of sustainability—economic, environmental, and social—are integrated for long-term success.Join the conversation to uncover insights you might not know about Hit—Jeff did!Learn more about Hit here: https://www.hitpromo.net/page/aboutHit#brandedmerch #promotionalproducts #dotherightthing #sustainabilty #businessleadershipUploaded on Nov 4, 2024 

In this informative "Why It Matters" conversation, Branded Merch Network Contributor Jeff Solomon talks with Elizabeth Wimbush, Director of Sustainability and Responsibility PPAI. Elizabeth talks about being at a crossroads and future-proofing our industry. Articles about brand fill and swag-free conferences are not happening in a void. That's reality. We need to prepare ourselves for this future where promotional products are still universally valued and appreciated because they are positively contributing. We touch on the EU New Green Deal, coming changes and the impact organizations like bluesign are having. Jeff loves to quote Global Brand Ambassador Rod Brown: " Ya gotta make money!" Businesses need to be profitable, and profitable businesses can do good things.  There is much good stuff to unpack in this conversation. You can connect with Elizabeth on LinkedIn and sign up to get the information that PPAI is putting out here: https://www.ppai.org/media/#promotionalproducts #brandedmerch #sustainability #dotherightthing #ppaiUploaded on Oct 29, 2024 

In this engaging "Why It Matters" conversation, Ryan Moor, a founder of Allmade Apparel, talks with Branded Merch Contributor Jeff Solomon about real-world experiences that impacted his life and business. It started with the death of a screen printer due to the long-term impact of chemicals used in screen printing. We talk about reducing the impact of chemicals, the importance of using bluesign-certified inks and organic materials that lead to producing a cleaner, sustainable product.Ryan and others realized that a better shirt with a better print would last and be kept. He quotes Allmade Founder Brent Bowden, "Good ideas are meant to be worn out." Putting brand messaging on quality products that people will want to use and keep is a critical element of "why it matters" to sell better branded merch. As screen printers, Allmade started with the goal of manufacturing a better shirt to print on. Ryan shares the compelling story of the Global Orphan Project and GOEX as part of the goal of developing this brand. Their mission is to create jobs that positively affect many lives globally. This inspirational conversation is packed with good stuff! Learn more about Allmade here: https://allmade.com/pages/aboutCheck out their impact calculator here: https://allmade.com/pages/impactLearn more about bluesign here: https://www.bluesign.com/en/Learn more about the Global Orphan Project here: https://goproject.org/#brandedmerch #sustainableapparel #decoratedapparel #feelyourimpactUploaded on Oct 28, 2024 

In this riveting "Why It Matters" conversation, we talk with industry icon Jo-an Lantz, the President and CEO of Geiger. We discuss the importance of understanding why it matters to do the right thing, which includes respecting people, society, and the planet. Good business is about profitability and Geiger shares that profit with the Geiger team. Jo-an offers meaningful thoughts on sustainability and why it matters to their clients. Enjoy the conversation!Shoutouts to Maine Beer Company (their brand story is about doing the right thing), Rod Brown, Kathy Cheng, Elizabeth Wimbush, and Ryan Moor.Learn more about Geiger here: https://www.geiger.com/c/social-responsibilityLearn more about Maine Beer Company here: https://mainebeercompany.com/#whyitmatters #dotherightthing #brandgood #brandedmerch #businessleadershipUploaded on Oct 22, 2024 

Our industry is becoming more mindful of the impact the branded merch industry is having. Denise Taschereau, CEO and co-founder of Fairware Promotional Products is one of the leaders in this movement. In 2009 Fairware was the first B Corp Certified company in our industry. Fairware is part of Reciprocity Road, a group of like-minded distributors committed to doing the right thing. It's encouraging and exciting to see the positive ways we are changing to be better stewards of how we communicate brand stories. This drives success for everyone. Hear Denise's engaging take on "Why It Matters."Learn more about Fairware here: https://fairware.com/#whyitmatters #dotherightthing #bcorp #brandgood #brandedmerch #businessleadershipUploaded on Oct 14, 2024

Raining Rose is a community-driven company that strives to be a responsible business neighbor as part of their business positioning. Kate Nash, Director of Sales, shares thoughts on Why It Matters to focus on initiatives that positively impact business and community. They consider the longer-term impact of how they produce their products. Kate also shares about Honeybees and Humans, a unique initiative that works on many levels and will pique your interest. Good business is driven by suppliers with an engaging and meaningful brand story. Raining Rose is one of those suppliers that will enable distributors to generate quality business!Shoutouts to Heifer International, Reciprocity Road, and Rod Brown. Learn more about Raining Rose here: https://www.rainingrose.com/Learn more about Heifer International here: https://www.heifer.org/about-us/index.html#brandedmerch #businessleadership #brandgood #makingadifference #lipbalmUploaded on Oct 8, 2024

Bart Simpson, the President of Flywheel in Tenessee, talks with Branded Merch Network contributor Jeff Solomon, MAS, about Why It Matters to do things right. Their focus is not just about selling products; they want to make an impact. As members of Reciprocity Road, they are connected with like-minded distributor companies that focus on the concept of doing the right thing. These companies ARE making a positive impact!Bart offers several nuggets that are relatable to businesses of all sizes. He also shares a powerful story of collaboration on a project with PCNA that included a give-back component, demonstrating the profound impact businesses can have working together for good. Enjoy this inspirational Why It Matters conversation!  Shout out to Fairware and Kimberly at PCNA.Learn more about Flywheel here: https://www.flywheelbrands.com/Learn more about Reciprocity Road here: https://www.reciprocityroad.com/Learn more about Fairware here: https://fairware.com/Learn more about PCNA's Eco and Social Responsibility Positioning here:https://www.pcna.com/en-us/proudpathUploaded on Oct 7, 2024 

The Why It Matters Live panel, recorded at the Specialty Advertising Association (SAAC) Expo on Thursday, August 15th, 2024, in Anaheim, California, centered around People, Planet, and Prosperity. Jeff Solomon, MAS, and Jay Busselle from the Branded Merch Network led a thought-provoking conversation featuring RJ Hagel, Global Marketing Director of Goldstar, Kate Alavez, President of PromoShop, and Kathy Cheng, President of Redwood Classics Apparel. The discussion tackled evolving consumer demands, sustainability, and the importance of offering "made better" products. Emphasizing transparency and a "we vs. me" mindset, the panel underscored how doing the right thing in a changing marketplace builds trust, fosters long-term relationships, and drives prosperity.Learn more about our presenter's businesses:simplygoldstar.com/na/redwoodclassics.net/promoshopinc.com/Hosted by: brandedmerchnetwork.com/#whyitmatters #transparencycreatesconfidence #madebetter #sustainabilityUploaded on Aug 19, 2024

Vantage Apparel has been creating quality products for almost 50 years. In this Why It Matters video, Rob Watson, CEO of Vantage, talks with Branded Merch Network Contributor Jeff Solomon about how making things better is in their DNA. This also extends to the decoration that Vantage offers. The term Logogevity™ they have trademarked speaks to the high-quality decoration they offer. Apparel you love to wear with an imprint that lasts creates an unbeatable value for brand impressions!Our industry is witnessing a positive shift towards sustainability, focusing on reducing the environmental impact and keeping products out of landfills. Suppliers and distributors who share this focus are poised to gain a competitive advantage as market trends evolve. It's inspiring to see the industry's collective efforts to become better stewards of our environment while effectively communicating brand stories. This commitment to sustainability is a key driver of success for everyone. Learn more about Vantage Apparel here: vantageapparel.com/#whyitmatters #businessleadership #dotherightthing #brandedapparel #sustainabilityUploaded on Aug 6, 2024 

Many of us are passionate about product sourcing, but we often find ourselves frustrated by the challenges of driving change. In this 'Why It Matters' conversation, Branded Merch Network contributor Jeff Solomon explores this vital topic with Robert Fiveash, President and Co-Owner of Brand Fuel. We discuss domestic production, concerns about China, and other factors that impact our businesses. Robert also shares the inspiring story of the acquisition of Sweeter Cards by Maple Ridge Farms, which has significantly expanded the reach of a superbly sourced chocolate line. The fact that both large and small suppliers are adapting to more responsible sourcing is a heartening development that benefits us all. Join us for this uplifting conversation.Learn more about Brand Fuel here: brandfuel.com/Uploaded on Aug 5, 2024

"We've realized in society and our business world that we need to operate in a world of we versus just about me." This riveting conversation on "Why It Matters" with Kathy Cheng, President of Redwood Classic Apparel, is filled with thought-provoking nuggets. Kathy's family story, company history, and principles of people, planet, and prosperity are inspiring. This conversation has many pearls of wisdom. Redwood Classics is an exceptional Canadian company now available in the US through Vantage Apparel, another exceptional company. Take in Kathy's business perspective and consider what positioning you want for your life and business.Uploaded on Jul 30, 2024 

Some companies have doing the right thing in their DNA. Gordon Sinclair is one of them. It was a pleasure to connect with their Director of Sales, Heidi Urban, who has a passion for sustainability causes. In this Why It Matters conversation, we discuss the evolution of better-made products. There is a trend to buy fewer quality products that recipients will appreciate receiving. Why would a company want to put its brand messaging on a product no one wants to keep? Distributors have the opportunity to serve their clients better and have better margins. Enjoy the conversation!Learn more about Gordon Sinclair here: gordonsinclair.com/#brandedmerch #madebetter #sustainability #makeadifference #businessleadershipUploaded on Jul 16, 2024 

Discover Why It Matters with some intriguing insights about Warwick Publishing from Alex Paschal, a fifth-generation family member now leading this well-established, beloved company. With a rich history and a strong reputation, Warwick is a go-to source for many.Alex has a background in chemical engineering and a keen understanding of environmental issues. Warwick strongly believes in doing the right thing and creating products that clients want and use daily. The market is changing, and responsible product sourcing through quality suppliers will drive good business. That's why it matters.Learn more about Warwick here: warwickpublishing.com/#brandedmerch #sustainability #businessleadership #familybusinessUploaded on Jun 6, 2024 a

Heather Smartt, formally the Global Director of Product Development and Sustainability, now Global Head of Goldstar, discusses the global steps Goldstar takes to create better, responsibly sourced products. This is crucial because it's what discerning buyers are demanding. It's not just good business; it's a necessity. Goldstar has innovative products and resources to help you sell them.Learn more here: https://ideas.simplygoldstar.com/category/made-better/#brandedmerch #whyitmatters #madebetter #businessleadership #sustainabilityUploaded on Jun 4, 2024

Upcycling and recycling made easy! SwagCycle is an innovative company that saw a need and developed a simple process for repurposing and recycling products. Ben Grossman shares why it matters to have this process in place to keep products out of landfills and create a more sustainable environment for the branded merch industry. Enjoy this engaging conversation and learn how any company can take advantage of what SwagCycle is doing.Learn more about SwagCycle here: swagcycle.net/#whyitmatters #recycle #upcycle #sustainability #brandedmerchUploaded on May 1, 2024 

In this on-location conversation from the California coast, Daniel Rufenacht, CEO of bluesign, shares how throwing stones at a window as a child opened the door to his experience with chemicals. The lesson his dad taught him directed his life's course. This beautiful location is appropriate because the ocean and the things we appreciate are slowly being destroyed. Get a glimpse into "Why It Matters" to Daniel and bluesign system partners to do a better job in how we produce the products we sell and use.Learn more about bluesign here: bluesign.com/en/Check out the extensive list of global brands embracing bluesign here: https://bit.ly/4a3XXSu#whyitmatters #madebetter #sustainability #brandedmerchUploaded on Apr 30, 2024 

Hillary Morris, Chief Excitement Officer, Pin Guru, Mom of the Year, and Excellent Wife Award Winner at Taco 'Bout Pins, shares a blast of energy taco 'bouting Why It Matters to do things differently and do good stuff. "Slapping a logo on a product is old and outdated. We need to think outside the box." Hillary will inspire and fire you up about how creativity and giving back is a business win.Learn more here: tacoboutpins.com/#whyitmatters #brandedmerch #pins #dotherightthingUploaded on Apr 24, 2024

It's a Team effort! In this conversation with Sterling Wilson, the President of Pop! Promos shares his passion for why it matters to do things right and how that impacts his business on many levels. Much of their excellent work is driven by their Team's desire to make a difference. Sterling shares some jewels here! Take a few minutes and enjoy the conversation.Learn more about Pop! Promos here: poppromos.com/#brandedmerch #madebetter #sustainability #makeadifference #businessleadership Uploaded on Apr 22, 2024 

Brianna Mazze, EP, the VP of Compliance and Sustainability for St Regis, offers her thoughts on why it matters to St Regis and why it should matter to distributors to sell responsibly sourced products. It's a new day, and end-user buyers are asking for better products. Brianna shares a personal story of her experience working at a community event with Tito's Handmade Vodka, which offers quality branded merch. It makes an important brand statement that drives business.You can learn more about St Regis here: us.stregisgrp.com/You can follow Brianna on LinkedIn here: linkedin.com/in/brianna-mazze/Learn more about Save Our Scruff in Toronto here: saveourscruff.org/OR, or Google animal rescue agencies in your community.Uploaded on Apr 9

Enjoy this thought-provoking, honest conversation on Why It Matters with Peerless President Dan Edge. Get Dan's take on RPET and why it may not be as good for the environment as we think. We discuss takeaway points from PPAI's Product Responsibility Summit and offer insights on selling better branded merch.Learn more about Peerless here: peerlessumbrella.com/#sustainability #brandedmerch #makeitbetterUploaded on Mar 19, 2024 

Doug Jackson, the President and "Product Visionary" of Storm Creek Apparel, shares "Why IT Matters" to create a quality, sustainable product and the steps they take to make it happen.Learn more about Storm Creek here: https://www.stormcreek.com/#sustainability #sustainableapparel #brandedmerch #brandedapparelReleased on Mar 19, 2024