Wrong on Paper

Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

Aaron & David continue the story of Yvon Chouinard and Patagonia from their equipment roots, to their current destination: outdoor apparel & gear.

Much more than a clothing brand. Yvon Chouinard built Patagonia as a user, not an entrepreneur, making it one of the most unique business lessons in the world.Join David & Aaron as they explore the early days of a wrong on paper company, Patagonia.

Quiz time! David tests Aaron's knowledge to see if he can make the correct Wrong on Paper decisions that we've learned from Arch "Beaver" Aplin III and Don Wasek.

What can we learn from Arch "Beaver" Aplin III and Don Wasek?Join Aaron and David as they discuss the key insights from the Buc-ee's story and make Arch and Don's story applicable for business today.

A tourist attraction, your go-to convenience store, and people's favorite place to fill up (themselves and their cars)... welcome to the Buc-ee's story.Aaron and David dive deep into how Arch "Beaver" Aplin III and Don Wasek built a truly Wrong on Paper giant.

Close out the Trader Joe's story as David tests Aaron's knowledge of how Joe Coulombe and his Trader Joe's team would approach different business opportunities.

The Trader Joe's story continues as Aaron and David dive into the strategic principles and ways of thinking that made Trader Joe's the most profitable grocery store per square foot in the country.

Join Aaron and David as they dive into the story of how Joe Coulombe built the local grocery store into a nationwide phenomenon.

Close out the Liquid Death story with Aaron and David as they test each other's knowledge to see who knows the brand best.

Liquid Death has created some of the most creative videos and marketing campaigns that exist today. Dive in with Aaron and David to hear about these explosive and viral ideas.

The Liquid Death story continues with Aaron and David's favorite principles from the logic-defying brand.

Get to know the underdog story behind the now iconic - Liquid Death.

Join us as we finish the Airbnb story! From a doubted idea to a booming success, Airbnb blazed their own path into global renown.

As Airbnb reached new heights, their challenges grew. How did they meet their obstacles head on? Tune in to hear the conversation!

Brian Chesky and team defy the odds and grow Airbnb to newfound heights.

How did Airbnb go from an idea few beleived in to a global phenomenon? Tune in to Chapter 3!

Where did Brian Chesky and his team start? How did they change the way the world views overnight stays? Tune in today to find out.

Would you sleep on a strangers floor? In the early 2000's, most people would say no... enter Airbnb.