Yo Munir!

Glenn Chin takes Rob and Munir from EA's customer support desk in 1992 to the VP suite, revealing how entry-level hustle and authentic cultural connections built some of the most iconic campaigns in sports and gaming. As a fifth-generation San Franciscan who grew up navigating diverse communities on the Peninsula, Glenn discovered his superpower: being curious about people. This insight became his competitive advantage, whether creating Madden Bowl, building basketball teams at EA SPORTS, crafting legendary LeBron James campaigns at Nike Basketball, or launching Niantic NBA All World.Glenn shares the secret to aggregating interesting creative people who actually get things done, and why brand authenticity starts with relationships, not transactions. From sponsoring a high school All American game to defining gaming culture globally, Glenn proves that creativity thrives when diverse communities connect through shared passions. Rob and Munir share how Glenn has inspired the way that they look at modern brand building, and Glenn offers three gifts for marketers ready to unlock their creative potential. This week's mixtape celebrates the journey from "We Are the Champions" to Sandstorm's unlikely path from Finnish trance to sports arena anthem.If you believe that culture is your competitive advantage and that the best opportunities come from building bridges where others see walls, this one's for you.Stay in Touch:📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/👔 Find Glenn on LinkedIn: https://www.linkedin.com/in/geechin/🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store🎵 Yo Munir on TikTok: https://tiktok.com/@yomunir

She took one look at me and said, 'No, absolutely not. You don't have the training, you don't have a business degree. We don't allow people to jump silos.'Monica Nassif saw who the stars were in retail and wanted to move into a role that would have her on track to succeed. When she was denied by HR, she knew that was the last day she was going to work in corporate America.That courage to bet on herself despite rejection led to founding Caldrea and Mrs. Meyer's Clean Day, scaling to 20,000+ stores before selling to SC Johnson. Growing up as the oldest of nine taught Monica that competition and resourcefulness are survival skills and the genesis of her creative problem-solving tools. Her journey of going from nursing, to English degree, to writing at Dayton Hudson Stores (Target), to running her own agency, along with a couple of decisions that didn't pan out, including an 'absolute business failure,' became her greatest teacher.In life, being told 'no' can be the spark that ignites your biggest breakthrough.In business, sometimes you have to be willing to start over as a beginner, even at 28, to build something that feels handmade in a mass-produced world.In community, brands that connect us to our roots and the wisdom of previous generations create lasting value.Check out Monica's new book, "I Bottled My Mother: Grit, Grime & Growing a Business. The Mrs. Meyer's Story."Stay in Touch:📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/👔 Find Monica on IdeaPress: https://www.simonandschuster.com/books/I-Bottled-My-Mother/Monica-Nassif/9781646872336🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store

What if your basement could be your first stage?Heather Brown takes Rob and Munir from her childhood Staten Island basement—where she performed solo concerts to Elton John, Billy Joel, and Rod Stewart—through the legendary halls of LaGuardia High School, where she studied drama alongside future Emmy winner Sarah Paulson. Her journey winds through the University of Michigan theater program, an adventurous year living abroad in London's theater scene, acting in Los Angeles, and ultimately back home to Staten Island Technical High School where she now directs productions like The 25th Annual Putnam County Spelling Bee and serves as wellness coordinator.Heather reveals why she chose teaching over traditional performance, finding profound joy in working with students who aren't necessarily pursuing theater careers but discover themselves through creative expression. She shares the magic of LaGuardia's diverse creative ecosystem, her friendship with Sarah Paulson and their different artistic paths, and why she's changed her opinion about creative expression. Rob and Munir explore how competitive academic environments can still nurture creativity, and Munir opens up about his own late-blooming journey into acting. The conversation celebrates educators who build creative communities and the profound impact of performing alone before you perform for others.If you believe that every basement can be a rehearsal room and every classroom can be a creative ecosystem, this one's for you.Stay in Touch:📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store

What does growing up as a military brat have in common with transitioning from Emmy-winning sports TV to leading global tech marketing campaigns?Meleata Pinto joins Rob and Munir to unpack how constant childhood moves, from Germany to Iowa to Alabama to Virginia, built the adaptability superpower that would later fuel her creative success across completely different industries. She reveals how her mom became the consistent anchor through all the chaos, how sports served as a universal language connecting diverse cultures, how reading was and still is a constant solace, and why being the perpetual new kid actually builds the empathy and storytelling skills that make great marketers.From joining the State Department to producing Emmy-winning content for ESPN's Sports Century to leading global campaigns at IBM and Lenovo, Meleata shows how seemingly unrelated experiences create the foundation for creative leadership. The conversation dives into Pep Guardiola's creativity philosophy and how structure actually enables individual expression, the debate around youth sports specialization from a parent's perspective, and why understanding different environments from childhood translates directly into reading markets and organizational dynamics. Plus, this week's mixtape reveals character through athletic career soundtrack choices, Rob drops a 1980 tech nostalgia gem, and they explore how MLB's latest This Week in Baseball reboot represents the evolution of sports storytelling.If you believe that adaptability is a competitive advantage and that every transition is actually preparation for the next creative leap, this one's for you.Stay in Touch:📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store

What happens when a former pro baseball player discovers that the same focus that drove his fastball can power his filmmaking dreams?Rob and Munir sit down with Anthony Seratelli, whose journey from the Arizona Fall League to founding award-winning production company Jersey Filmmaker proves that creativity often begins in the most unexpected places. Anthony shares how his father's illustrated letters sparked early creative thinking, how 3D foam puzzles revealed his problem-solving DNA, and how downtime between baseball games became the perfect laboratory for experimenting with Vine-style videos. The conversation weaves through family game nights that built competitive creative spirit, the decade of experimentation before fully committing to filmmaking, and how Type A perfectionist energy both accelerates and complicates the creative process.The brothers dig into Anthony's pivot from architecture dreams to systems analysis to storytelling mastery, exploring how Jersey's tight-knit creative scene transforms collaborators into lifelong friends and business partners. Anthony reveals the networking foundation he built during his time with the Arizona Fall League: [LINK: Arizona Fall League], how the now-defunct Vine platform: [LINK: Vine platform] became his creative playground, and the path that led Jersey Filmmaker to work with superstars like  Floyd Mayweather, Peyton Manning, and Aaron Judge, creating content for Apple TV and MSG Network. This week's mixtape celebrates family connections, featuring tracks that trigger unexpected memories and Lebanese music that bridges cultural generations.If you believe that athletic discipline and creative storytelling share the same DNA, and that sometimes the best career moves feel like complete pivots that are actually perfect progressions, this one's for you.Stay in Touch:📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store

What if practice isn't just about getting better at something, but about connecting to something larger than yourself?Rob and Munir dive deep into how practice becomes a form of creative spirituality by transforming mundane repetition into meaningful ritual. Whether it's Munir's late-start acting journey at age 30 through the Susan Batson Acting Studio, or Rob's ongoing battle with the impossible F chord on guitar, or the daily discipline of showing up for community, they explore how dedication to craft creates a meaningful connection beyond skill acquisition. And how practice is a rededication of self to the work each and every time.Munir returns from New York with fresh insights from his conversations with agency leaders about Microsoft AI advertising initiatives and shares how AI currently serves as creative tool rather than true creative output in advertising work.The brothers discuss Florence Scovel Shinn's 1925 works and how influential the power of intentionality in thought can be to practice. Including how Rob has a karaoke playlist for songs that he practices singing regularly and Munir's choice of Sam Cooke's version of "This Little Light of Mine," they weave together stories of how practice – whether in performance, relationships, or creative work – becomes the spiritual discipline that connects us to deeper meaning through repetition, dedication, and continuous growth.If you believe that showing up consistently is how we honor both our craft and our community, and that the daily practice of creativity can be a form of spirituality, this one's for you.Stay in Touch:📺 Subscribe for more📱 Yo Munir on Instagram👔 Find Munir on LinkedIn👔 Find Robert on LinkedIn🛍️ Support us — Yo Munir Merch

There is no safety net. You make the shot or you don't.That's how legendary sports photographer Rob Tringali describes a career that has taken him to nearly half of all Super Bowls ever played, countless World Series, the Olympics, and the FIFA World Cup. It's the same pressure an athlete feels stepping to the plate or lining up for a free throw — except Rob's instrument is a camera, and his arena is the sideline.In this conversation, Rob joins Munir and Rob Haddad to talk about what it actually takes to build a creative career at the highest level of sports. The path runs from a Staten Island kid finding sports on one of the only four channels on a shag-carpet floor, to working a night job to fund weekend flights to shoot NFL games on film, to the moment an ESPN Magazine editor told him to stop shooting like a wire service photographer and start shooting like himself. That note — "we want your vision of the game" — changed everything.Along the way: the pre-game ritual of walking an empty stadium alone before the crowds arrived. The flow state of seeing the whole field with one eye while the other stays in the viewfinder. The shots he made that sent him flying to dinner. The shots he missed that sent him to his hotel room alone. The pivot from peak action to the quiet between-moments. And what it means to build a body of work so distinctive that someone knows it's yours before they see the photo credit.Plus a mixtape that includes Kenny Loggins at the Superdome, This Will Destroy You, Bruce Hornsby, Kacey Musgraves at golden hour, and Paul Simon's Kodachrome as the bonus track.📱 Rob Tringali: https://www.robtringali.com/

“If your work isn’t what you love, then something isn’t right” - Talking HeadsRob and Munir explore the delicate art of creative pivots through unexpected teachers and bold career moves. Munir discovers the transformative power of encouraging instruction at his local library's ballroom dancing class, where the teacher focuses on building confidence rather than pointing out mistakes. This sparks a deeper conversation about Dance Moms versus LaGuardia High School's approach in Fame — two wildly different philosophies on nurturing talent. Rob reveals his hard pivot out of television production, contrasting his dramatic career change with Munir's more organic professional arc, while finding creative storytelling opportunities in the most unexpected places, including government RFPs.The brothers dive deep into Julia Cameron's revolutionary basic principles from "The Artist's Way" that creativity isn't a luxury but the natural order of life itself. Rob's musical archaeology uncovers the brilliant Erma Franklin, Aretha Franklin's sister, whose "Piece of My Heart" predated Janis Joplin's famous version, and traces surprising connections to Randy Newman's songwriting. Through Talking Heads' "Found a Job," they celebrate the philosophy of creating rather than just consuming, exploring how supportive learning environments and the courage to change direction can unlock creative potential in the most ordinary moments.This week's mixtape pays tribute to Erma Franklin's powerful legacy while the brothers reflect on finding mentors who believe in building you up rather than breaking you down.If you believe that creativity flourishes in encouraging spaces and that it's never too late to pivot toward what truly lights you up, this one's for you.Stay in Touch:📺 Follow for more🎧 This episode's Mixtape📱 Yo Munir on Instagram👔 Find Munir on LinkedIn👔 Find Robert on LinkedIn🛍️ Support us — Yo Munir Merch

What happens when a latchkey kid with ADD discovers that music isn't just sound—it's a celebration?Keith Overton grew up in Tuckahoe with his grandmother's strict no-video-games rule pushing him toward classical piano at age 10. His digital distraction free upbringing also created space for vinyl discovery. What started as structured practice and curiosity became something deeper: a companion for solitude, a bridge to identity, and eventually an unexpected pathway into NYC's legendary underground dance music scene. Rob and Munir reconnect with their high school friend to trace how a childhood surrounded by music, turned into a career connecting with world-class DJs at iconic spots like Satellite Records and legendary parties like Body and Soul and the Shelter. Keith shares the emotional journey from film editing intern at 40 to working alongside legends like Francois K, Joe Claussell, Danny Krivit, and the disciples of David Mancuso and Larry Levan. The conversation weaves through powerful musical memories—from absorbing Sly Stone and Broadway musicals from family record collections to that pivotal cafeteria dance party moment when BDP's "The Bridge Is Over" hit different. Rob gets emotional standing before hip-hop murals, Munir explores how ADD and creativity can become unexpected superpowers, and Keith reveals why he's considering writing a play about the underground dance music scene.The episode celebrates The Shelter party's 35-year legacy and the mixtape features Keith-inspired tracks including Jamiroquai's "Too Young To Die" and Dr. Packer's "Ain't No Fool Extended Mix." If you believe that following dreams later in life can still lead to authentic creative communities, and that music creates the most powerful bridges across generations, this one's for you.Stay in Touch:📺 Subscribe for more: https://www.youtube.com/channel/UC9yFb_jTqo4sXoTxJ1-YpTw📱 Yo Munir on Instagram: https://www.instagram.com/yo.munir/📱 Kayo on Instagram: https://www.instagram.com/kayo667/👔 Find Munir on LinkedIn: https://www.linkedin.com/in/munirhaddad/👔 Find Robert on LinkedIn: https://www.linkedin.com/in/robert-haddad-88670/🛍️ Support us — Yo Munir Merch: https://www.yomunir.com/yo-store

Kevin Frank spent years trying to make his headlines perfect. What he eventually learned after Apple, after building LinkedIn's brand from the ground up, after writing Raising Creative Teams is that the best work doesn't come from the work. It comes from the relationships.That realization didn't arrive in a boardroom. It started with a shark fin pun in a 1970s kids' magazine, a ski slope in Colorado, and a recruiter at Leo Burnett who told a young Kevin his ideas were good but his portfolio looked terrible. He spent two more years knocking on doors before he got his first job.In this conversation, Kevin joins Munir and Rob to talk about what it actually takes to lead creative teams at scale. The difference between creativity that serves yourself and creativity that solves a real problem (see: the Quaker cereal zipper ad that never ran), how LinkedIn transformed from a job-hunting site for "white guys in cubicles" into a platform for the entire workforce, and why Steve Jobs reportedly told an engineer that 987 songs in your pocket was unmarketable no matter how technically brilliant.He also opens his book Raising Creative Teams with two words that turn out to be the whole thesis: say thank you. Specifically. Often. And mean it.Plus the mixtape! Kevin goes three for three on songs with "Thank You" in the title, and somehow makes it work.Stay in Touch📱 ⁠Yo Munir on Instagram⁠👔 Find Munir on LinkedIn👔 Find Robert on LinkedIn 📢 Kiosk📖 Get Kevin's book, Raising Creative Teams📺 Yo Munir! on YouTube🛍️ Support us — Yo Munir Merch

In 1980, Jim Henson walked into 20th Century Fox with an idea for a film where audiences choose their own ending — 72 possible variations of the same movie. They told him it couldn't be done. His daughter Lisa later said: "Really where it all ended up was in video games. We just didn't know that at the time."That's the kind of story Munir and Rob bring back from a week that started at the Museum of Graffiti in Miami's Wynwood neighborhood — where legendary graffiti artist Ket gave them a personal tour through the origins of an art form — and ended with a room full of sharp, leaning-in University of Miami students who made them believe the next generation is going to be just fine.Along the way: the quietly extraordinary story of how NBA star Rony Seikaly became one of the few people willing to practice with Magic Johnson after his HIV diagnosis, why Kermit the Frog existed for a decade before Sesame Street, and what Julia Cameron's "artist's playdates" have to do with avoiding the trap of over-optimizing your life.Plus the mixtape: Tony! Toni! Toné!, Sade, Billy Joel in Miami traffic, and Pitbull — obviously.Covered in the show:Museum of GraffitiJel MartinezKetUMiami DKA InstaRony Seikaly InstaPablo Torre Finds Out InstaJim HensonBen KingStay in touch with Yo Munir:Merch! Yo Munir! InstaMunir on LinkedInRob on LinkedIn KioskSubscribe on YouTube

Two brothers. One feed. A conversation that turned out to be ahead of its time.In this early episode, Munir and Rob introduce themselves properly for the first time. And the origin story is worth the price of admission alone. Munir traces how the Madden video game cover quietly shifted from John Madden to player covers, why it happened first in Europe, and how Eddie George ended up on the box. Rob shares his own path from handwritten childhood stories and high school TV journalism to 20 years in sports documentary production and why he ultimately chose to be the question asker instead of the one on camera.Then they get into what's lighting up their LinkedIn feeds: OpenAI's Sora and the coming wave of AI-generated content, the tension between infinite personalization and genuine community, marketing to the algorithm versus marketing to the human, and whether social media is approaching its own disruption moment. Munir drops a line that still lands: "The algorithm is an expression of who we are, but not necessarily who we want to be."A conversation about technology, storytelling, creativity, and what holds communities together — from two people who have spent their careers at the intersection of all four.