Event Marketer's Toolbox

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Lee Ali, Founder of ExpoStars, to unpack one of the most overlooked drivers of trade show success: your people.Companies spend thousands—sometimes hundreds of thousands—on booth design, technology, and giveaways. But as Lee makes clear, most are missing the one factor that determines whether that investment actually pays off.👉 It’s not the booth.👉 It’s the team inside it.Drawing from nearly two decades of experience and global insight, Lee breaks down how exhibitors can rethink their strategy—from the ground up—by focusing on human connection, structured engagement, and intentional team design.1. Your Booth Team Drives 85% of Your Success2. Start with the Audience, Not the Booth3. Not All Booth Staff Are Created Equal4. Trade Shows Are a Performance—Train Like One5. Vanity Metrics Are Killing ROI6. The Real Skill Isn’t Selling—It’s ConnectingThere’s a tendency in our industry to chase the visible: bigger booths, better tech, more traffic.But this conversation is a reminder that real impact happens in the invisible moments—the conversations, the connections, the way your team shows up.If you want better ROI from your events, don’t just upgrade your booth.👉 Upgrade your approach to people. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with John Dubil, Chief Strategy Officer at Ice 9 Productions, for a deep, real conversation about what actually makes live experiences work.This isn’t about gear. It’s not about bigger screens. It’s about how message, environment, and technology come together as one.From 35+ years in the industry — spanning supplier, agency, and client-side — John breaks down what’s changed, what hasn’t, and where most teams still get it wrong.1. The Medium Isn’t Supporting the Message — It Is the MessageThe biggest shift isn’t technological — it’s conceptual.Too often, teams treat creative, production, and tech as separate pieces. But the reality is: The environment is the communication  The booth isn’t a backdrop — it becomes the brand  Technology shouldn’t overpower the message, it should complete it 2. Late Collaboration Is the Most Expensive MistakeOne of the strongest points in the episode:Bringing partners in late doesn’t save money — it does the opposite. Costs go up  Risk increases  Quality drops Early collaboration allows: Better planning  Smarter design decisions  Fewer last-minute fixes 3. The Industry Moves in Cycles — But Relationships Win Every TimeJohn walks through the pattern the industry keeps repeating: Fragmentation → Consolidation → Fragmentation again But regardless of the cycle: Talent follows culture  Clients follow trust  Great work comes from strong partnerships 4. Technology Has Become More Powerful — and More EfficientThere’s a common perception that AV and production are getting more expensive.The reality is more nuanced: Technology has become more capable and more efficient The impact per dollar has increased significantly  The real cost drivers are often venue fees, labor, and logistics5. Live Experiences Still Win — Because They’re HumanDespite digital overload, live events continue to grow.Why? Shared experiences increase emotional impact  Human interaction drives memory and retention  Energy and spontaneity can’t be replicated 6. Measurement Can’t Be an AfterthoughtOne of the most practical takeaways:If you’re not measuring outcomes, you’re missing half the value. What actions did attendees take?  What business results came from the experience?  What should change next time? 👉 Great experiences happen when people, process, and purpose are aligned.Not in silos. Not at the last minute. Not driven by tools alone. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with David T. Stevens to explore a topic that is often misunderstood in the events industry: wellness.But this conversation is not about surface-level perks.It’s not about adding a massage chair to a lounge, offering goat yoga because it looks good on Instagram, or checking the “wellness” box because it feels trendy.Instead, David makes the case that wellness is a business strategy—one that directly affects learning, engagement, retention, belonging, and ultimately, performance. From agenda design and nutrition to social connection and sleep, he explains how events can produce better outcomes when they are built around the way people actually function. David, who calls himself a “20-year recovering corporate event marketer and planner,” now leads Olympian Meeting, which he describes as the world’s first wellness-first events agency. Their philosophy is simple but powerful: they do not produce “wellness events.” They produce corporate meetings, conferences, sales kickoffs, and incentive programs—while using wellness as the lens that drives stronger business outcomes. What makes this episode especially valuable is that David brings science, practicality, and event experience together in a way that feels immediately usable. He breaks down how things like overpacked agendas, poor food choices, lack of recovery time, and weak networking design can work against the very goals event professionals are trying to achieve.The result is one of the more thought-provoking EMT conversations to date—especially for planners, marketers, and brand leaders who want their events to do more than just look good on paper.If you’re designing conferences, trade shows, sales meetings, or any kind of live experience, this episode is worth your time.Listen to the full conversation, share it with your team, and ask yourself one simple question before your next event:What is the real intention behind this experience — and are we designing it with purpose?Follow Event Marketer’s Toolbox for more conversations with the people shaping the future of events. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Christopher Dorn, Managing Director of Idea International, to explore what it really takes to produce trade show programs across the Asia-Pacific region.With nearly three decades in the industry and over half his career spent living and working in Japan, Dorn brings a rare perspective on global exhibitions—from cultural differences in business decision-making to the logistical realities that Western exhibitors often overlook.The conversation begins with Dorn’s unlikely path into the trade show industry—starting in exhibit design in the Midwest before moving to Japan, where he eventually built his own business supporting global exhibitors entering the Asia-Pacific market. From those early days navigating language barriers and building a professional network from scratch, Dorn learned a key lesson that still shapes his work today: success in international exhibitions starts with curiosity and adaptability.As the conversation unfolds, the hosts dig into the operational and cultural nuances of exhibiting outside North America. Dorn explains how decision-making in countries like Japan often relies on consensus rather than the fast-moving, individual-driven approach common in the U.S. Understanding these dynamics can mean the difference between a smooth project and a frustrating one.The discussion also highlights how trade shows themselves differ across markets. In Japan, for example, exhibitions often function more like relationship-building festivals—what Dorn describes as matsuri—rather than high-pressure sales environments. Companies attend to strengthen networks, build trust, and move conversations forward over time rather than expecting immediate deals.Beyond culture, Dorn walks through the practical considerations that American exhibitors must navigate when bringing a booth program overseas—from structural limitations and venue infrastructure to production methods and storage costs. Many exhibitors assume they can replicate their North American booth designs globally, but Dorn warns that assumptions are the fastest way to run into problems.Ultimately, the episode is both a strategic and tactical guide for anyone considering international exhibitions. Whether it’s understanding local expectations, adapting designs to venue constraints, or building the right partnerships on the ground, Dorn emphasizes that preparation and communication are critical.For event professionals exploring the Asia-Pacific region, this conversation offers a rare behind-the-scenes look at how global exhibition programs actually come together. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with Mark Johnson, Founder & CEO of Star Exhibits and former owner of ExhibitorLIVE, to discuss leadership, legacy, and the evolving power of live events.Mark shares the inside story of how ExhibitorLIVE was at risk of shutting down — and why he stepped in to preserve it for the industry. The conversation explores the transition to IAEE, the importance of CTSM and continuing education, and why collaboration across associations strengthens the entire exhibitions ecosystem.They also dive into a bigger theme: why face-to-face experiences are becoming even more valuable in the age of AI. As digital noise increases, authenticity, trust, and community matter more than ever.Key topics:The history and impact of ExhibitorLIVESaving a 40-year industry institutionIAEE partnership and what it means for the futureEducation, certification, and industry leadershipWhy live events are evolving — not decliningIf you're in trade shows, experiential marketing, or the events industry, this episode is a reminder: investing in education, community, and collaboration is how we move the industry forward.Listen in — and we’ll see you on the show floor. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Trade shows are evolving — not just in scale, but in structure, sponsorship models, attendee behavior, and global execution.In Episode 53 of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with international trade show consultant Stephanie Selesnick, President of International Trade Information, for a wide-ranging conversation on what she’s seeing across major global shows — from CES and World of Concrete to Shanghai and Dubai.With more than 30 years in the industry (and starting at age 10), Stephanie brings a global, second-generation perspective to how expos are shifting — and what organizers and exhibitors must rethink to stay relevant.1️⃣ Multinationals Are Building Innovation Ecosystems — Not Just BoothsAt CES, major brands like Canon, LG, and Samsung are creating proprietary pavilions within startup areas like Eureka Park. Instead of simply exhibiting, they’re:Partnering with emerging startupsIncubating innovationCreating R&D ecosystems inside the showThis signals a shift: large exhibitors are using trade shows not just to sell — but to invest, scout, and build future partnerships.2️⃣ The Show Floor Must Serve the Attendee FirstStephanie emphasized a recurring lens:“What’s in it for me?”Attendees today:Arrive with a planHave limited attention spansExpect engagement, not passive browsingOrganizers must rethink:Floor layoutSponsorship modelsEducation formatsAppointment-setting technologyIf your show still relies on “they’ll walk the aisles and discover things,” you may already be behind.3️⃣ Sponsorship Needs to Evolve Beyond BannersThe traditional:Gold / Silver / Platinum tiersStatic signageGeneric activations…are losing impact.Stephanie urges organizers to shift toward consultative sponsorship models:Ask exhibitors what success looks likeDesign activations around their goalsFacilitate one-on-one meetingsUse technology to enable matchmaking4️⃣ One-on-One Meetings Are the FutureFrom Money 20/20’s “speed dating” sessions to UFI matchmaking formats, structured meetings are becoming central to ROI.Shows that invest in:Appointment-setting techCurated matchmakingAttendee-to-attendee meetings…will differentiate themselves.The expectation is no longer browsing — it’s precision networking.This episode reinforces a simple but powerful idea: Trade shows cannot rely on tradition.They must:Evolve sponsorship modelsInvest in smarter technologyDesign for intentional engagementRethink layoutsAnd prioritize real connectionThe shows that adapt will thrive. The ones that don’t may struggle to justify their value. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Marc LeDuc, a conference innovator with over three decades of experience building large-scale B2B and technical conferences.Marc brings a rare, behind-the-curtain perspective on how conferences are actually created — from identifying real audience gaps to architecting content that fuels engagement long after the doors close. Rather than treating conferences as one-off events, Marc challenges organizers to think in terms of problem-solving, long-term impact, and community building.This conversation explores what separates good conferences from unforgettable ones, why content must be integrated earlier in the planning process, and how event teams can survive — and even thrive — when everything goes sideways.A conference is born from a problem, not a venue Marc explains that the strongest conferences begin by identifying gaps in the market — what audiences aren’t getting elsewhere — and validating those gaps before a single speaker is booked.Content is the backbone, not the afterthought From session arcs to speaker strategy, Marc breaks down what “content creation” really means in the conference world and why it must align with long-term learning, not just show-day agendas.The 365, 24/7 mindset Conferences should be one moment in an ongoing engagement cycle. Webcasts, podcasts, articles, and community touchpoints before and after the event are what create lasting value.ROI goes beyond spreadsheets Marc challenges traditional ROI thinking and introduces the importance of Net Promoter Score, audience advocacy, and long-tail business impact when measuring success.Managing chaos when everything changes From speaker cancellations to weather disasters, Marc shares real stories about pivoting under pressure — and why experience, preparation, and teamwork matter more than perfect plans.Cross-functional collaboration wins Conferences succeed when content, sales, marketing, AV, and leadership are aligned — not siloed. Marc emphasizes learning each other’s roles to unlock better outcomesThis episode is a masterclass in thinking differently about conferences. Marc LeDuc reminds us that great events aren’t defined by square footage or production value — they’re defined by clarity of purpose, quality of content, and the ability to create momentum beyond the show floor.For event marketers, planners, exhibitors, and content teams alike, this conversation is a powerful reminder that conferences don’t end when attendees leave — that’s when the real work begins. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Season 2 is officially here — and EMT kicks off 2026 with a deep dive into AI, automation, and what “real ROI” can look like when you capture the conversations happening on the show floor. Chris Dunn (BlueHive Exhibits) and Brendon Hamlin (Hamlin Creative) are joined by Jordan Walker and Hunter McKinley, co-founders of Backtrack, an AI note-taking tool built specifically for live events. You’ll hear why teams forget most of what they hear within a day, how “speed to lead” can make or break post-show momentum, and how conversation capture can turn fuzzy anecdotes into real, usable reporting — without losing the human part of events.“Humans do the human things, robots do the robot things.” The goal isn’t replacing connection — it’s removing busywork so teams can stay present on-site. The real ROI problem: you can’t improve what you can’t remember or measure — and teams often leave shows with vibes… not usable data.Speed-to-lead wins deals: the first follow-up is 3–5x more likely to move to the next step than waiting until later. Privacy is a feature, not an afterthought: “be a good human and always ask,” with opt-in rates around 90% when done transparently.How to start using AI without getting stuck: “start with fun, then work” — low-stakes experiments that teach you the tools before you automate the serious stuff.As Event Marketer’s Toolbox kicks off Season 2, this episode sets the tone for 2026: smarter tools, stronger relationships, and more intentional event strategy. If you care about improving follow-up, proving value, and keeping events human in an increasingly automated world, this conversation is a must-listen.Listen to the full episode, share it with your team, and start thinking about one place in your event workflow where AI could give you back time — without taking away connection. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Episode 50 marks the Season One finale of Event Marketer’s Toolbox. Hosts Chris Dunn, Brendon Hamlin and Dana Esposito come together for a special recap episode, reflecting on the ideas, conversations, and guests that shaped the show’s first year.Instead of introducing a new guest, this episode revisits standout moments from across the season, reacting to key insights and sharing what they’ve learned along the way — about events, relationships, community, and what really drives meaningful experiences.🔑 Key Takeaways from the SeasonCommunity first: Great events (and great brands) are built on trust, consistency, and genuine connection — not just attendance.Human-centered design matters: From “warm hug” experiences to intentional layouts, the best events make people feel something.Flexible teams win: Fractional and project-based models allow brands to bring in the best talent without unnecessary overhead.Know your brand DNA: Successful exhibits and activations start with clarity around audience, purpose, and identity.Relationships over transactions: Authentic engagement — on LinkedIn, on the show floor, and beyond — builds trust faster than any pitch.Content extends impact: Capturing and repurposing event moments turns one experience into long-term value.💬 Memorable Quotes“A great event should feel like a warm hug from your industry.” — MK Granados“You’re getting the best of the best — that’s the power of flexibility.” — Katie Wengenroth“People don’t want to be sold to. They want real conversations.” — Matt Williams🔚 Final ThoughtsThis episode brings Season One to a close by highlighting a simple truth: events that work are intentional, human, and built around relationships. The hosts look ahead to 2026 with gratitude, curiosity, and excitement for what’s next.🎧 Subscribe and stay tuned — Event Marketer’s Toolbox returns in January with more real conversations and actionable insights. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode, Chris Dunn and Brendon Hamlin sit down with Katie Wengenroth, Founder of KVT Events, to explore the mindset, structure and strategy behind building high-impact events. With 15+ years across agencies and SaaS giants — HubSpot, LogMeIn, Outreach — Katie breaks down how intentional planning, strong relationships and clear goals shape better outcomes long before production begins.From producing HubSpot’s early Inbound Conferences to designing Outreach’s Women in Sales Summit in Napa, Katie shares how she builds events people want to attend — experiences rooted in clarity, community, authenticity, and brand alignment.She also opens up about entrepreneurship, motherhood, choosing meaningful work and how the event landscape is shifting toward fractional, contract and project-based roles.A strategic, honest and relatable conversation for event pros at every stage of their careers.Your early career becomes your foundation — Katie explains how agency logistics work gave her the operations discipline she still relies on today.Relationships drive everything — Most of her business now comes from referrals; she attributes this to prioritizing good people over perfect opportunities.Design events with intention, not habit — Don’t “just show up.” Start with goals, target persona, purpose, and desired outcomes.Create experiences worth traveling for — Her Women in Sales Summit succeeded because it delivered connection, safety, and authenticity — not just content.Speaker strategy should align with values — Outreach secured Mel Robbins not with money, but with personalization and listening to what mattered to her.ROI must be defined before the event — Pipeline isn’t the only metric; follow-up, lead tracking, sentiment, and long-term brand impact matter.Fractional and freelance work are rising — With shrinking headcount and growing demands, companies increasingly rely on flexible expert talent.This episode is a reminder that great events don’t start with production — they start with clarity, intention, and a deep understanding of your audience. Katie’s journey shows how relationships, strategy, and authenticity not only make events stronger, but create careers that evolve with you. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Events are full of powerful moments — but only the teams who capture them intentionally turn those moments into long-term value.In this episode, Chris Dunn sits down with co-host and guest Brendon Hamlin, Founder of Hamlin Creative, to break down how brands can transform trade shows, conferences, activations, and corporate events into content engines that live far beyond show days.Brendon shares lessons from his early career in TV promo production all the way to leading content teams at large brand experiences. Together, he and Chris explore how content can drive visibility, sales enablement, internal communication, and year-round engagement when it’s done with strategy instead of improvisation.• The four types of event content every brand should leverage Brand activations, trade shows, events, and conferences — and the unique opportunities each one creates.• Why trade show booths are “film sets” in disguise How to use booth environments for demos, leadership messages, testimonials, and personalized prospect follow-up.• How to build a long-term content library with one event Examples from pitch nights, competitions, product showcases, and large internal conferences.• Vertical-first content strategy Why 9:16 is becoming the dominant format for social and how content teams are adapting.• The difference between documenting and creating content Real strategy happens before the event, not the week of — and it dramatically reduces cost per video.• What content teams wish brands planned for earlier From interview lists to social-asset needs, Brendon breaks down how preparation drives ROI.If your brand is investing thousands into events, this episode shows you exactly how to extend that impact — from social content to sales follow-up to long-term storytelling.It’s a roadmap for anyone who wants their event content to work harder, last longer and connect more deeply.👉 Listen, take notes and start building a content strategy that multiplies your event ROI. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Episode 47 of Event Marketer’s Toolbox is a clear, practical breakdown of what it really takes to exhibit across the U.S. trade show landscape. Guest Bill Watson, who leads labor operations for Lime IND, joins hosts Chris Dunn and Dana Esposito to unpack the biggest challenges exhibitors face: labor rules, union jurisdictions, venue restrictions, scheduling pressures, and the realities behind rising costs.Many exhibitors assume labor works the same everywhere—but Bill explains why every city operates uniquely. From Chicago’s strict electrical rules (rooted in historical incidents) to New York’s high-pressure scheduling and Las Vegas’s scale, this episode helps listeners understand why the same booth can behave completely differently from city to city.You'll hear why expectations often collide with reality, why planning “flow” and buffer time is non-negotiable, and how late decisions trigger cascading delays and extra costs. The hosts and guest also explore how design decisions directly impact budgets, why multi-city programs require adaptive strategies, and what questions every exhibitor should ask long before they arrive on site.Why labor rules vary from city to city Bill explains how historical incidents, unions, and venue structures shape the wildly different rules exhibitors face.The hidden impact of scheduling and buffer time Late decisions and tight timelines trigger cascading delays, cost spikes, and operational chaos.Exhibitor misconceptions vs. real on-site conditions What exhibitors assume will happen doesn’t always align with how labor is scheduled, dispatched, or allowed to work.How design choices affect labor and cost Materials, height, weight, and complexity change the labor story dramatically—especially in union-heavy cities.Regional cost realities across North America Chicago, New York, Vegas, Orlando—they all operate differently, and planning without this knowledge is costly.Why choosing the right partner changes everything A partner who understands multi-city programs can help avoid blown budgets and on-site surprises.Whether you're new to trade shows or managing a full North American program, this episode offers practical, experience-driven guidance you can apply immediately.Exhibiting across North America isn’t complicated because exhibitors lack skill—it’s complicated because every venue has its own history, rules, and pace. Understanding those differences is the key to avoiding surprises, protecting budgets, and delivering a smooth on-site experience. Bill’s insights give marketers and exhibit managers the clarity they need to plan smarter and show up more prepared. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

How IPME Is Redefining Event Design Through Sustainable InnovationIn this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Craig Rapoza, President of Built Rite and Co-Founder of IPME, to explore how shipping containers are transforming the way brands build, move, and scale experiential environments.From high-impact activations for Audi and Volkswagen to the World Cup 2026 and CES, Craig shares how IPME’s modular, container-based structures deliver sustainable design, efficiency, and creative freedom — all while reducing stress, setup time, and environmental impact.Listeners will learn how modular architecture is helping brands create smarter, greener experiences that move — literally — from one city to the next.Design That Moves: IPME’s modular container builds act as self-contained environments — transporting, storing, and transforming into immersive brand spaces in minutes. From rooftop decks to LED walls and bars, every build is engineered for mobility and speed.The Trojan Horse Advantage: Instead of shipping dozens of crates, IPME structures arrive fully integrated — the container is the booth. As Craig puts it, “We’re adults playing with rectangular cubes,” but these cubes save hours of labor and hundreds of forklift moves per setup.Sustainability in Their DNA: IPME’s “cradle-to-cradle” philosophy means every build is designed to be reused, repurposed, and reimagined. By upcycling existing containers, they dramatically cut down CO₂ emissions and landfill waste while keeping costs stable.Faster Builds, Less Stress: Whether it’s a 15-minute forklift move or an 82-day concept-to-completion build for Kia Motors at CES, IPME’s hybrid systems allow for remarkable speed without compromising quality or safety.Designing for the Future of Events: From World Cup 2026 activations to modular tasting rooms in Napa, IPME is pushing creative boundaries — making sustainability not just a buzzword, but a functional design choice.This episode is a masterclass in how innovation and sustainability intersect in experiential marketing. Craig shows that being bold in design doesn’t mean being wasteful — it means thinking smarter, moving faster, and building for the future.Whether you’re designing an exhibit, a pop-up, or an entire tour, this conversation proves one thing: modular thinking is the new mindset for event pros. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Stephen Benedetti, International Business Development Director at Heilmayer Messe Design in Munich, Germany, to discuss what it really takes for American exhibitors to succeed in Europe.Stephen has lived and worked on both sides of the Atlantic, helping brands translate their trade show strategies for an entirely different landscape. From construction rules and costs to design philosophy and cultural nuances, this episode breaks down the why behind the differences — and how understanding them can make or break your next international activation.1. Design philosophies are fundamentally different. In the U.S., exhibitors design for efficiency, modularity, and speed. In Europe, design is an art form. Booths often use real materials — wood, glass, metal — with higher craftsmanship and integrated hospitality spaces. Stephen explains how these elements shift both expectations and execution.2. Labor, rigging, and electrical costs operate on a different model. Unlike in the U.S., where union rules dominate show floors, European venues take a more streamlined approach. “There are no electricians in the halls here,” Stephen notes, explaining how this flexibility can lead to more creative and cost-effective builds — if teams plan correctly.3. Sustainability isn’t a selling point — it’s the standard. European exhibitors approach sustainability as the default. Components are reused, rental systems are optimized, and the entire process focuses on longevity. Stephen highlights how this mindset not only reduces waste but often saves money over time.4. Cultural fluency is key to success. Language, communication style, and work culture all influence how international projects unfold. Stephen stresses the importance of trust and collaboration: “Give your local partners the freedom to work to their strengths. Don’t just send your design and say, ‘Build this like we did it in the States.’”5. Experience and hospitality drive engagement. Trade shows in Europe are as much about relationship-building as they are about sales. Exhibitors invest in welcoming lounges, espresso bars, and conversation spaces. It’s not just about attracting attention — it’s about creating connections.Exhibiting internationally is more than just a logistical challenge — it’s a mindset shift.This conversation with Stephen Benedetti pulls back the curtain on what makes European shows tick: deeper craftsmanship, flexible operations, and a genuine culture of sustainability and hospitality.Whether you’re planning your first overseas activation or refining your global event strategy, this episode is packed with actionable insights to help you design smarter, build stronger, and connect deeper with audiences around the world. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

On this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with speaker, author, and Engagify CEO, Anders Boulanger, to break down how attention becomes connection—and connection becomes real pipeline—at trade shows. From the “engagement gap” model to practical booth layout fixes, Anders shares how to give attendees a reason to stop, a reason to listen, and a reason to buy. Expect tactics you can use at your next show: building micro-crowds, placing aisle-view presentations, writing sharper booth messages, and training staff so the gains live in the engagement—not just the structure. Engage before you educate. “It doesn’t matter what you know if people aren’t paying attention.” Anders’ magician’s background taught him that capturing attention is step one; information only lands after that. Think dopamine spikes, curiosity, and crowd dynamics. Close the Engagement Gap. Attendees are overwhelmed, overbooked, and often overlooked; meanwhile many booth teams are untrained, unmotivated, or unremarkable. Your job is to remove those “uns” with real training and a welcoming presence. Three bridge-stones: Stop → Listen → Buy. Create an undeniable draw to stop traffic, build meaningful interactions so people stay, and deliver a memorable message that moves them to a next step (demo, meeting, or follow-up). Design to the aisle, not behind a blockade. Don’t bury the theater; avoid a reception desk blocking the “hot corner.” If you’re running internal talks, set seating where the path of least resistance keeps people watching. Micro-crowds create macro-gravity. Three people is the “magic number” that turns a few onlookers into a crowd—social proof and FOMO kick in fast. Right-size your activation. A compact aisle-view presentation (Anders uses an 8-lb portable stage) can outperform big footprint gimmicks and hand-offs cleanly to the demo area. Budget where it moves the needle. Most spend goes to booth/build; the gains are in engagement—including staff training delivered live, virtually, or on-demand. Message like a human. If a passerby can’t quickly tell who you are, what you do, and why it matters, they’ll keep walking. Keep the first read crystal clear. Events work when people work—when teams spark curiosity, host with intent, and deliver a message that sticks. Take one idea from this episode (hot-corner fix, aisle-view mini-stage, or a tighter first-read) and put it in play at your next show. Then share what changed. Watch the full episode and subscribe for weekly tools, tactics, and trends on Event Marketer’s Toolbox. Engage. Excel. Execute.  👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with Matt Williams, the creator of the Plant Grow Harvest framework - a simple, honest approach to social selling that helps sales and marketing teams stop lurking and start connecting.Matt brings years of experience bridging sales and marketing through authentic relationship building — online and in person. Together, the three dive deep into how LinkedIn and trade shows work hand-in-hand to drive meaningful business growth before, during, and after the event.If you’ve ever wondered how to make your trade show investment last beyond teardown, or how to align your online brand with your in-person presence, this episode is full of insight, humor, and real-world examples you can start applying right now.Key Takeaways1. Relationships Don’t Start on the Show Floor Matt reminds us that trade show success begins long before you arrive. The work you do before the event - commenting, supporting, and engaging on LinkedIn - builds familiarity so people already know who you are when they walk by your booth.2. Support > Sell “The biggest mindset shift”, Matt says, “is going from being a supplier to a supporter”. When you show up online to add value and celebrate others, your audience becomes more receptive and your conversations more genuine.3. Create a 90–120 Day Plan Treat your next trade show like a campaign. Use that window to:Follow and engage with prospects.Post about the show and tag the event hashtag.Build your visibility and relevance leading up to your appearance.4. Events Are Content Gold Mines Brendon and Matt discuss how to use live events to capture authentic content — behind-the-scenes footage, setup shots, and real conversations — to create relatable, evergreen material for months after the show.5. Follow Up Like a Human Forget the post-show “nice to meet you” email blast. Instead, use personal notes and short video DMs referencing your real conversation. As Matt says: “People remember faces, not follow-ups".6. Empower Your Team’s Personal Brands Matt urges companies to “weaponize” their employees’ personal brands. People connect with people — not logos. Your team’s authentic voices will outperform polished company posts every time.7. Play the Long Game This isn’t a 90-day hack. Building trust takes patience. “You can’t throw 10,000 emails through a filter and expect results anymore”, Matt says. “The timeline for trust has been extended — but the return is bigger”.Matt Williams reminds us that LinkedIn is the modern trade show floor, and the relationships built there can drive real business when approached with patience, empathy and creativity. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this week’s episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with industry historian, author, and advocate Bob McGlincy to uncover the incredible scope, history, and impact of the global trade show industry — a trillion-dollar force that too often goes unseen.Bob shares insights from his book The Invisible Industry and his decades of experience leading operations and teams in live events. From ancient marketplaces to the Crystal Palace and today’s international conventions, he takes us through the evolution of trade shows — and why they remain vital to innovation, human connection, and economic growth.Visit Bob’s website to learn more about his work and writings: bobmcglincyauthor.com1. Trade shows are an economic powerhouse. Bob reveals the staggering size of the industry — with 11,000+ shows annually in the U.S. alone, supporting millions of jobs and generating hundreds of billions of dollars in commerce. Events like COMDEX once produced nearly $700 million in local economic impact from a single show.2. The roots of exhibitions go back centuries. From ancient trading posts to the Frankfurt Book Fair (1462) and the 1851 Crystal Palace Exhibition, trade shows have always driven commerce and collaboration. Bob traces how each generation reinvented the format while keeping the same goal — bringing people together to exchange ideas and opportunity.3. Trade shows are where innovation debuts. The world’s first looks at air conditioning, the typewriter, color TV, and touchscreen technology all happened on trade show floors. From Colt’s first firearms demos to Apple’s early product unveilings, exhibitions have been launchpads for game-changing innovation.4. The human connection is irreplaceable. Despite digital transformation, face-to-face connection remains the ultimate driver of trust, creativity, and business relationships. As Dana Esposito shared during the conversation, “Humans seek experience. We need to feel, see, and connect.” Bob adds, “You can’t replace that with a screen.”5. It’s time for the industry to be seen. Bob calls trade shows “the invisible industry” because so many — even insiders — underestimate their influence. He shares how advocacy groups like EDPA and EEWDF are educating policymakers and promoting the industry’s impact to ensure it gets the recognition and support it deserves.Trade shows are more than events — they’re living ecosystems that fuel innovation, creativity, and commerce around the world. As Bob reminds us, “You might not see the industry every day, but you feel its impact everywhere.”Behind every show floor are thousands of people creating opportunity, building relationships, and keeping the global economy moving — one handshake at a time. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Rachel Weeks, a marketing executive with two decades of experience leading growth, transformation, and culture-first teams.Together, they explore how recognition and appreciation are more than just good leadership — they’re strategic business levers that drive retention, engagement, and real performance.Rachel shares lessons learned from her time at Reward Gateway and other HR tech companies, explaining how thoughtful appreciation can turn stressful event cycles into high-performing, connected teams.Whether you’re leading a warehouse crew, a creative team, or an event floor operation, this episode breaks down how to make recognition part of your culture — and why that small shift pays huge dividends.1. Recognition isn’t a “nice-to-have” — it’s a growth driver. Rachel explains that employee appreciation directly impacts retention, motivation, and productivity. Recognition creates emotional connection and reduces burnout — outcomes that are measurable and proven to affect the bottom line.2. A “culture of recognition” starts at the top. It’s not about pizza nights or bonus checks — it’s about leadership consistency. CEOs and executives need to model gratitude as part of company values so that recognition becomes baked into everyday workflows, not occasional rewards.3. Authentic appreciation beats one-size-fits-all. What matters to one team might not resonate with another. Rachel encourages leaders to ask employees what’s meaningful — whether it’s an extra day off, public acknowledgment, or choosing rewards that align with personal interests.4. Recognition builds belonging — and belonging drives retention. Simple public shout-outs or e-cards tied to company values can make employees feel seen. That sense of belonging helps teams stay motivated through demanding project seasons.5. Communicate through the chaos. Silence breeds uncertainty. Rachel emphasizes that during periods of change or pressure, communication is the ultimate form of respect and recognition. Even saying, “I know this is tough — we see your effort,” can rebuild trust and motivation.6. Small acts, big impact. Rachel introduces the “10 Minutes by Friday” rule — if leaders spend just 10 minutes each week to recognize their people, it can shift engagement metrics across the organization.Recognition isn’t about programs — it’s about people.This episode reminds us that behind every event, campaign, or exhibit build are teams giving their all. When leaders take the time to say thank you, they don’t just motivate — they create momentum.In a business where deadlines don’t move and pressure runs high, gratitude might just be the most effective management strategy there is. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In Episode 40 of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with MK Granados, Director of Sponsorships at Informa Markets, to challenge one of the most overlooked areas of event strategy: sponsorships.MK brings a career spanning New York Comic Con, Gartner, PAX, and Informa Markets — and she’s here with a bold message: sponsorships don’t have to be cookie-cutter logo placements. Done right, they can transform an event, elevate brands, and create experiences attendees actually talk about.This episode dives into:Redefining Sponsorships Beyond the Booth MK explains that sponsorship isn’t just lanyards or banners. It’s “anything you spend beyond the booth” — a chance to amplify brand presence, drive engagement, and surprise attendees in ways that stick.Why Creativity Beats Tradition From Cheerios breakfasts in Comic Con queue lines to Coffee Mate’s on-the-go coffee teams, MK shows how unexpected activations turn into unforgettable attendee moments.Audience-Centric Design The best sponsorships start with empathy. MK highlights how organizers can solve real attendee pain points — like Amazon providing water bottles and booth babysitters for overworked artists at Comic Con — while delivering measurable ROI for sponsors.Reverse Engineering Value Instead of offering “off-the-shelf” sponsorship packages, MK encourages brands and organizers to co-create. Start with the attendee or exhibitor’s unmet need, then design a sponsorship that solves it.Inspiration From Everywhere MK finds ideas in TikTok trends, theme parks, children’s museums, even Dave & Buster’s reward models. Her advice: stop limiting inspiration to the event industry — the best activations come from unexpected places.Budget, Scale & Creativity Money matters, but scrappy creativity goes further. From scaling activations to working with turnkey options, MK explains how even small budgets can deliver outsized impact when paired with strong storytelling.Community & Connection The conversation also touches on the power of communities like Club Ichi, how peer networks spark innovation, and why building a sponsorship community (like MK’s own Sponsorship Playbook newsletter) elevates the whole industry.This episode of Event Marketer’s Toolbox is a wake-up call for organizers and marketers alike: stop buying boring sponsorships. When brands and event teams collaborate, think bigger, and design with the audience in mind, sponsorships become more than line items — they become stories worth retelling.Whether you’re planning your 2026 event calendar or rethinking your sponsorship strategy, MK’s message is clear: fight for bold ideas, push boundaries, and build experiences that feel like a “warm hug” for your industry. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

The events industry is at a turning point—and sustainability is no longer optional.In this episode of Event Marketer’s Toolbox, Chris Dunn and co-host Dana Esposito welcome Jim Obermeyer, Regional VP at Bray Leino Events and co-chair of the EDPA/ESCA Sustainability Committee. With more than 40 years of industry experience, Jim shares how a once-small committee has grown into a passionate 28-person task force reshaping the way events are planned, built, and measured.This episode dives into the creation of Version 2 of the industry’s sustainability guidelines, the need for cross-association collaboration, and the practical steps event professionals can take to reduce waste, reuse smarter, and rethink how live experiences impact the planet.Why sustainability matters now Post-pandemic, clients and the industry alike are demanding measurable action—moving beyond “green talk” into accountability.Inside Version 2 of the Guidelines A more detailed, practical playbook with scoring and action steps to help companies start small and grow sustainable practices.Collaboration across associations EDPA, ESCA, IFES, and Exhibitor Advocate are aligning efforts to avoid fragmented standards and drive unified progress.Real-world examples of change From Brumark’s carpet recycling program to reusable banding, rental inventories, and creative reuse of graphics and materials.Global perspectives & the road ahead Europe leads with “sustainability-first” design, while U.S. companies focus on rental and storage—both shaping a greener future for live events.Sustainability in events isn’t solved in one leap—it’s built one decision at a time. As Jim emphasized, the key is to start small, involve your partners, and keep building.If you’re ready to take meaningful steps, check out the EDPA sustainability resources (linked in show notes) and begin with one actionable change today.🎧 Catch the full episode to hear Jim’s insights, real-world examples, and a clear vision for the future of live events. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

This episode of Event Marketer’s Toolbox dives deep into the art and science of micro events—those intentionally small, connection-focused gatherings that break through the noise of traditional B2B experiences. Guest Emily Dilbeck of Unbound shares her practical five-step micro event playbook and explains how “backyard party” philosophy creates stronger emotional bonds, higher ROI, and more memorable attendee experiences.From LEGO figurine check-ins to wizard-themed sidecar events, Emily offers a masterclass in designing events that feel human, not transactional. If you’re overwhelmed with bloated budgets and underwhelming outcomes, this episode offers clarity, strategy, and actionable takeaways to reshape how you view event marketing.1. Connection Over Crowd Size“Small is powerful.” Micro events don't need 500 attendees to make an impact. In fact, smaller, curated events often foster stronger, more authentic relationships—the kind that lead to deals, partnerships, and lasting brand recall.2. The Five-Step Micro Event PlaybookEmily’s roadmap for planning impactful small-scale events includes:Define the Goal – Know your purpose: pipeline, relationship-building, or thought leadership.Curate the Guest List – Choose attendees who contribute, not just consume.Map the Journey – Think beyond the event itself: pre-invite messaging, on-site interactions, and post-event follow-ups matter.Play & Delight – Create whimsical, joyful moments that disarm and connect attendees.Measure What Matters – Success is not just attendance. It's about conversations, connections, and follow-ups.3. The "Backyard Party" MentalityInstead of high-pressure corporate events, Emily recommends experiences that feel intimate, familiar, and safe—like a gathering in someone’s backyard. Think: cornhole, fire pits, and real talk. These relaxed environments encourage vulnerability and build trust fast.4. Sidecar Events = Control + CreativityEmily shares a memorable case study of Lavender’s “Wizard Rave” at SASTR—an example of a brand bypassing the noise of the trade show floor to create an unforgettable, socially sharable experience. Sidecar events give marketers the power to own the narrative and the vibe.5. Budget Constraints Breed InnovationBig budgets ≠ Big impact. Emily emphasizes the value of intentional design over flashy production. Even a $15K event can drive results if it’s rooted in emotional experience, clarity of purpose, and meaningful attendee selection.👉 If you're a field marketer, event planner, or experiential strategist, Emily’s micro event playbook should be your new go-to. And remember: belonging is the best branding. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In the latest episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sat down with Mitchell Mauk, Principal of Mauk Design, to discuss how storytelling, metaphor, and simplification can transform exhibits into memorable, engaging, and effective experiences.Mitchell, whose work spans NASA, Google, McDonald’s, AT&T, and O.C. Tanner, shared his insights on how exhibits can communicate complex ideas simply, captivate audiences, and reinforce brand messaging. Even for those who weren’t able to see the visuals, Mitchell “painted a picture” with his examples and explanations, making the episode both educational and actionable.Key Insights from the Episode:Storytelling drives engagement: Exhibits that tell a clear narrative capture attention and make messages stick.Metaphor simplifies communication: Using relatable concepts helps attendees remember your message long after the event.Simplification enhances interaction: Clear, intuitive design ensures attendees can navigate, engage, and connect with your booth.Visual storytelling matters: Graphics, lighting, and spatial cues all reinforce the brand’s story.Guest Quotes from Mitchell Mauk:“Storytelling is how we, as humans, connect. Your exhibit should communicate a narrative, not just information.”“Metaphor simplifies communication and makes it easier for people to remember your message.”“Simplification lets attendees find and engage with your exhibit—it’s as much about clarity as it is about aesthetics.”This episode is a must-listen for event marketers, designers, and experiential professionals looking to create exhibits that are not just seen, but experienced, remembered, and talked about. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In the latest episode of Event Marketer’s Toolbox, Chris Dunn sat down with Jakob Eliason, co-founder of Pickleball Pop-Ups, to explore how pickleball has evolved into a powerful experiential marketing tool.Jakob shared how the sport engages audiences across corporate events, tradeshows, festivals, and community programs, and why it’s become a go-to activity for brand activations and corporate wellness initiatives.During the conversation, listeners learned:Pickleball as an engagement tool: How activations create fun, interactive experiences that leave a lasting impression.Corporate wellness & public health applications: Why pickleball is ideal for team-building and employee engagement.Real metrics & insights: Jakob shared growth data and personal experiences demonstrating the effectiveness of the sport.Event strategy & execution tips: How to successfully integrate pickleball into events of all sizes.Jakob emphasized that most people aren’t familiar with pickleball, which makes each activation an opportunity to show why it works—and to create memorable brand experiences.Key Quotes from Jakob Eliason:“Most people aren’t pickleball players—so every activation is about showing why the game works and creating a memorable experience.”“Pickleball is perfect for corporate wellness and team-building because it’s simple, social, and fun.”“We can use pickleball anywhere: tradeshows, festivals, corporate events—the applications are endless.”The episode wrapped up with actionable advice for marketers looking to maximize engagement, build wellness programs, and drive ROI through experiential activations. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

On this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with Brandon Lee, founder of Fist Bump, to explore how trust and reputation drive revenue at events and tradeshows.Brandon shares insights on creating credible booth experiences, building advocacy, and aligning sales and event teams to convert leads into long-term relationships. Whether you’re a first-time event marketer or a seasoned professional, this episode provides actionable tools and strategies for building trust-based event programs that increase ROI.Why reputation matters more than awareness in driving long-term revenue.How to create trust and credibility on the show floor with staff, design, and storytelling.Post-show strategies to turn relationships into pipeline.Aligning sales and event teams for maximum impact.Brandon’s practical tools for pre, during, and post-event reputation-building.Trust > Leads: Focus on building credibility before chasing prospects.Booth Matters: Design experiences that reflect your brand and create memorable interactions.Follow-Up is Key: Post-event content and engagement turn trust into pipeline.Team Alignment: Sales and events must work together on a reputation-first strategy.Practical Tools: Pre-show audits, credibility campaigns, and post-show connection ladders are actionable ways to implement Brandon’s strategies immediately.Brandon Lee shows how reputation-driven strategies can transform events into revenue-generating experiences. By focusing on trust, credibility, and alignment, marketers can create lasting impressions, build advocacy, and increase ROI. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with Finn Yonkers, EVP Creative at BlueHive Exhibits, to explore the art and science behind creating memorable exhibits and experiences. With over 30 years of experience spanning exhibit design, multimedia, and interactive experiences for brands like Amgen, Bose, Intel, Biogen, and Adobe, Finn shares insights on designing for impact, translating abstract ideas into reality, and leveraging brand DNA to create unforgettable experiences.Designing for memorability: How relevance and impact create experiences that leave a lasting impression.Brand DNA: Lessons from automotive styling and design language applied to exhibits.Turning abstract ideas into big concepts: A walkthrough of Finn’s approach with Biotechne.Neurological impact of engagement: How different types of interaction affect attendee perception.Future trends & AI: Why face-to-face interaction will remain critical as technology changes industries.This episode is packed with actionable strategies and forward-thinking ideas for designers, marketers, and event professionals looking to elevate their events and drive meaningful engagement.Memorable experiences start with relevance: Design with the audience and brand in mind.Brand DNA drives design: Consistent visual and experiential language makes exhibits cohesive and impactful.Abstract-to-action: Translating concepts into actionable, engaging experiences is key to standout events.Engagement matters neurologically: Experiences should capture attention and leave lasting impressions.Future-forward thinking: AI is changing industries, but human interaction remains critical for authentic engagement.Finn Yonkers shows how expert exhibit design and creative strategy can transform ordinary events into unforgettable experiences. From leveraging brand DNA to understanding the neurological impact of engagement, this episode is full of insights and actionable strategies for anyone looking to elevate their events. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In the latest episode of Event Marketer’s Toolbox Live, Chris Dunn sits down with Dana Esposito to share insights from her 30+ years in exhibit design and event strategy. Dana dives into the lessons she’s learned, career transitions, and the practical strategies that help professionals grow, engage, and make an impact in the events industry.Whether you’re a designer, marketer, or event professional, this episode is packed with actionable advice and inspiration for taking your career and events to the next level.What You’ll Learn in This EpisodeCareer Evolution & Transition Learn how Dana expanded her career beyond exhibit design into broader roles in event strategy and leadership. She shares advice for anyone looking to move into new roles or take on bigger responsibilities.Insights from Conventions & Shows Dana shares key takeaways from recent conventions, highlighting trends, innovations, and best practices that professionals can apply to their own events.Employee Engagement Discover why it’s essential to get your team out to events, how to overcome obstacles, and the benefits this brings to knowledge, connections, and company growth.Industry Involvement & Presenting Beyond Your Role Dana explains how participating in industry organizations and presenting on topics outside your expertise can expand influence and credibility.Practical Advice for Event Professionals From career growth to team development, Dana offers insights that are immediately applicable to event strategy, team management, and personal development.Key Quotes from Dana Esposito“Don’t be afraid to move beyond your role. The skills you’ve built can open doors in unexpected areas of events and marketing.”“Seeing trends in-person at shows can completely change how you think about your own event strategies.”“Getting your team out to events is not just for fun—it’s critical for their growth and the company’s success.”“Sometimes the most impactful presentations are the ones that are outside your core expertise.”Dana Esposito’s experience shows that career growth, employee engagement, and industry involvement go hand-in-hand. Whether you’re starting in events or leading a team, her insights provide practical tips for making a real impact in your career and your company. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In the latest episode of Event Marketer’s Toolbox Live, Chris Dunn sits down with Bob Hanson and Nick Sal to discuss one of the most pressing challenges in the events industry: How can in-person and virtual events work together seamlessly?For years, event professionals have treated in-person and virtual events as competitors. But the truth is—they can be powerful partners, amplifying each other’s strengths and driving greater ROI. In this episode, Bob and Nick share how to bridge the gap between these two event formats and maximize results.🔹 Before the Event: Pre-show PromotionBob, Nick, and Chris kick things off by discussing how to engage your audience before the event even begins. Pre-show promotion is crucial to boosting attendance and building excitement. Virtual channels, like webinars and case studies, offer powerful ways to connect with your audience ahead of time.As Bob highlights, “Pre-show promotion should be seen as an extension of your event, not just a promotional campaign.” Engaging with your audience early on sets the tone for the event, builds anticipation, and extends your reach.🔹 During the Event: Creating Real ConnectionsOnce your event kicks off, it’s time to make the most of both formats. Nick emphasizes the importance of integrating virtual components into live events to maintain engagement. Whether it’s live streaming keynotes, sharing behind-the-scenes content, or incorporating customer story videos, there are countless ways to bring virtual-first strategies into the mix.Nick says, “Virtual events and in-person events should be partners, not competitors. Together, they can amplify the experience.”Hybrid events not only broaden the reach but also enhance attendee engagement, making your event accessible to a larger audience while still offering an intimate, in-person experience.🔹 After the Event: Maximizing Post-Event ImpactThe conversation doesn’t stop once the event ends. Bob and Nick stress the importance of repurposing content for post-event engagement. From post-event webinars to roadshows and follow-up emails, keeping the conversation going after the event is essential for nurturing leads and driving conversions.As Chris points out, “Repurposing content after the event is essential. Don't just create content for one moment—make it part of your ongoing marketing strategy.”By extending the lifecycle of your event content, you can continue building relationships, driving sales, and ultimately maximizing ROI long after the event ends. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In the latest episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito chat with Chris Griffin, President of the EDPA and Owner of Crew XP. Chris shares valuable insights on leadership, industry advocacy, and the importance of building strong relationships in the events sector.Chris discussed the crucial role of advocacy for the future of the industry, especially in his time at Legislative Action Day in Washington, D.C., where industry leaders lobbied for important policies. As Chris said, “If you're not at the table, you're on the menu.”He also emphasized the power of relationship-building within the industry: "You can’t just go to the table and ask for help—relationships are built through deposits, not withdrawals."The conversation also touched on how the pandemic has sparked a new spirit of collaboration in the industry, allowing businesses to adapt and innovate together.Another key point was workforce development. Chris highlighted the importance of mentoring young talent and showing them that event planning is a career worth pursuing.Advocacy: Industry professionals must engage in legislative action to drive change.Relationship Building: Success in events depends on strong, trust-based relationships.Collaboration: The pandemic’s challenges sparked a new wave of adaptability and innovation.Workforce Development: Encouraging younger generations to pursue careers in the events industry is crucial.Listen to the Full EpisodeChris Griffin’s insights on leadership, advocacy, and building relationships offer key lessons for anyone looking to impact the events industry. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn is joined by Caitlyn Correa, President & CEO of BlueHive Exhibits and Continental Woodcraft. Caitlyn, a third-generation business owner, shares her journey of balancing family life with leading a growing business in the ever-evolving events industry. She talks about the challenges, rewards, and the flexibility needed to thrive in today’s business environment.Caitlyn dives into:Running a Family Business: Navigating the demands of managing a third-generation business while staying true to the company’s legacy and adapting to market changes.Planning for the Future: Caitlyn’s approach to long-term planning, focusing on one, three, and five-year strategies for sustained growth in uncertain times.Work-Life Balance: How Caitlyn balances leading a thriving business with being a mom, and why flexibility is essential for success.Diversification: Caitlyn shares how diversifying services—like Continental Woodcraft—has helped BlueHive Exhibits stay competitive and relevant in a constantly changing industry.This episode offers valuable insights into leadership, flexibility, and forward thinking in business, especially for entrepreneurs managing both family and business.Running a family business while navigating the complexities of business growth and personal life is no easy feat. But Caitlyn Correa proves it’s possible with flexibility, forward-thinking, and strong support systems. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin are joined by Evan Babins, an event professional with a diverse background spanning AV production, hospitality, and corporate event planning. Evan shares his expertise on how to leverage vendor networks for producing high-impact events.Building long-term vendor relationshipsHow to communicate effectively with vendorsThe difference between a vendor and a partnerPractical strategies for managing expectations and maximizing collaborationEvan emphasizes that event success isn’t just about what happens on-site - it’s about cultivating the right relationships with the right partners.🔹 Vendor Relationships are Key to Success: Evan explains how trust and communication with vendors are crucial to event success. Curating a network of reliable vendors ensures smooth event execution and exceptional results.🔹 Partnership vs. Vendor Relationship: A vendor fulfills their role; a partner goes beyond to support the event’s success. Building long-term partnerships ensures vendors are invested in your vision and willing to adapt to challenges.🔹 Effective Communication is Essential: Communication isn’t just about relaying information - it’s about proactive collaboration. Setting clear expectations with your vendors before, during, and after the event helps prevent issues.🔹 Managing Expectations for Smooth Execution: Managing vendor expectations and creating open channels of communication leads to smoother event execution. Providing necessary resources (e.g., downtime, meals) helps ensure your team delivers the best results.Vendor networks are more than just a list of suppliers - they’re an essential part of delivering exceptional events. Evan Babins shares his expertise on how to build trust, collaborate effectively, and create long-lasting relationships with vendors, ensuring smoother event execution and a more successful outcome. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin are joined by Janice Cardinale, Founder of Cardinale Creative, to discuss the growing need for emotional intelligence and psychological safety in the event industry. Janice is spearheading an initiative to raise awareness about mental health and emotional intelligence through training and educational resources for the next generation of event professionals.Janice shares her personal journey with mental health and how it drove her to launch Event Minds Matter, a platform for advocacy and education. She reflects on the success of her “30 Days, 30 Voices” campaign, which featured respected voices from the event industry discussing the importance of mental health awareness. This powerful campaign has now led to a survey and ongoing research, supported by Dr. Anna Sverdlik, PhD, a professor at McGill University, to further the mission of providing resources and education for emotional intelligence training in events.Take action now by completing the survey and helping shape the future of event industry education: Survey Link.Why Mental Health Matters in Events: Janice explains how mental health struggles, often hidden behind the scenes in the event industry, affect professionals’ well-being. She shares her personal experience with depression and why understanding emotional intelligence is essential in supporting the mental health of employees in the events space.Creating the Curriculum: With the help of Dr. Anna Sverdlik from McGill University, Janice is working to create a training curriculum designed to address emotional intelligence and psychological safety specifically for the event industry. The curriculum will provide tools to help both employees and employers navigate difficult conversations and foster a culture of psychological safety.The Urgency of Change: Janice speaks about the need for real change in how the industry approaches mental health. She emphasizes that leaders must prioritize emotional intelligence training to prevent burnout and promote well-being in the workplace, especially as event professionals are often under immense pressure.Survey and Research for a Better Future: The survey launched by Event Minds Matter seeks to gather data on the state of mental health in the event industry. The research will inform the creation of the much-needed curriculum and provide a roadmap for improving mental health awareness and resources for event professionals.By prioritizing emotional intelligence and psychological safety, event professionals can build a healthier, more resilient industry. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Carter Parrish, Leader of Growth / Senior Producer at Robotproof, a creative experiential marketing agency. Carter shares his insights on how brands can extend their reach beyond the trade show floor by creating immersive experiences that engage audiences before they even enter the booth.Through his work with Samsung and other large brands, Carter illustrates how creating experiences outside the booth can generate buzz, gather valuable data, and create long-lasting connections. Drawing from real-world examples like the Samsung Freestyle Activation at CES 2022, Carter breaks down how 70+ freestylers across Las Vegas helped create a massive activation that not only spread awareness but also led to pre-sales, driving customer engagement and generating conversations both on the street and in the booth.This episode dives deep into the power of experiential marketing, how to scale these efforts for businesses of all sizes, and the critical role storytelling plays in any successful activation.Engaging Outside the Booth: Expanding Your ReachTrade shows are pivotal, but creating experiences outside the booth is key to extending brand exposure. Whether it’s street-level activations or pop-up experiences, getting your brand in front of people before they enter your booth is crucial to building relationships and warming up conversations.The Power of Freestylers: Taking Over the StreetsSamsung’s Freestyle Activation at CES 2022 is a prime example. Freestylers (think breakdancers, freestyle footballers, and roller girls) were sent into Las Vegas, equipped with QR codes and projectors, creating buzz on the street before consumers even made it to the booth. This organic street-level engagement helped with pre-sales and customer awareness.The Future of Experiential Marketing: Innovation & InclusivityCarter shares insights into the future of experiential marketing, where inclusivity, accessibility, and immersive experiences like VR and neurodiversity considerations are gaining importance. Creating safe spaces for attendees to recharge is becoming a significant trend in the industry.Carter Parrish’s insights into the power of experiential marketing highlight that success doesn’t just come from booth engagement. By creating immersive, out-of-the-box experiences, brands can connect with consumers on a deeper level, both before and after the event. With the right strategy, any brand—no matter the size—can scale these efforts to drive awareness, engagement, and sales. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, we’re taking a step in a bold direction with Caleb Williams, founder of DSCMFRT. Caleb joins hosts Chris Dunn and Dana Esposito to explore the intersection of sneaker culture, corporate gifting, and event marketing.With an impressive knack for custom footwear, Caleb reveals how sneakers - when designed with intention - can be used as standout branding tools for events. From corporate gifts to trade show giveaways, these one-of-a-kind creations can create buzz, elevate brand identity, and surprise attendees in ways traditional swag cannot.  Caleb shares the journey behind his business and how he went from painting Air Jordans in his garage to creating viral sneaker designs for big brands and high-profile clients.In this lively conversation, we also unveil the Event Marketer's Toolbox x Blue Hive custom sneakers live on air, talking through the design choices, the creative process, and how these shoes could transform your next corporate event.🔹 Turning Sneakers into Brand Storytelling Caleb explains how custom sneakers are more than just footwear—they’re a canvas for creative expression and an opportunity for brands to craft a memorable experience.🔹 Why Social Media Drives Sales for Custom Sneakers From TikTok to LinkedIn, Caleb shares how his business has leveraged social media for viral success, reaching millions with creative, behind-the-scenes content. TikTok videos showing the customization process often generate more interaction than showcasing the finished product.🔹 The Art of Corporate Gifting Custom sneakers are perfect for corporate events, trade shows, and giveaways. Caleb explains how brands like Ibotta, Denver Nuggets, and Seamless AI have used custom sneakers as a tool to surprise clients, employees, and attendees, creating lasting impressions that go beyond traditional swag.🔹 Building a Brand with Purpose Starting as a hobby, Caleb’s passion for sneakers and craftsmanship evolved into a full-time business. He shares insights into balancing B2C and B2B work, while staying true to the creative side of the brand.🔹 Custom Sneakers at Events Caleb discusses how these one-of-a-kind shoes can be used for attendee engagement, giveaways, or even as a conversation starter at trade shows. Brands are using sneakers to create buzz and draw attention in a crowded marketplace.Custom sneakers aren’t just a fashion statement, they’re a powerful marketing tool. Whether you’re using them for corporate gifts, trade show giveaways, or building buzz on social media, the creativity and personal touch Caleb brings to each pair makes them unforgettable. With insights on social media strategies and a behind-the-scenes look at creating custom sneakers, this episode provides invaluable ideas for marketers looking to push the boundaries of branded swag. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Event marketing in the pharmaceutical and medical device industries demands precision, responsibility, and an in-depth understanding of compliance. In this episode, Chris Dunn and Dana Esposito are joined by Dawn Marie Raczka, Executive Vice President of Global Business Development at BlueMed, for a detailed conversation on what makes healthcare events uniquely complex - and why getting them right matters more than ever.Dawn Marie offers a compelling insider's view of the regulatory landscape, the structural and strategic limitations, and the creative possibilities within pharma event planning. The episode demystifies terms like ISI and Med Affairs, outlines Sunshine Act responsibilities, and showcases how to balance innovation with obligation.Whether you’re an experienced exhibitor or new to regulated verticals, this episode delivers a crash course in high-stakes event execution.Pharma's High-Stakes Event LandscapePharma events are overseen by the FDA with strict rules on ISI, black box warnings, and booth layouts. One compliance mistake can cost millions and tarnish reputations.Breaking Down Booth ZonesCommercial, Medical Affairs, and Pipeline areas each have their own layout rules. Even hanging signs must follow regulations—like avoiding commercial product names in non-commercial zones.Designing for Scientists, Not SpectatorsHCPs (Health Care Professionals) attend events for precision. They seek pipeline updates and efficacy data—not entertainment. Designers must align every touchpoint with this goal.The Sunshine Act’s ImpactAlso known as Open Payments, the Sunshine Act limits the value of giveaways and mandates full disclosure of any financial transactions with HCPs. Some associations prohibit gifts altogether.Organizations that Support YouIndustry groups like HCEA and The Exhibitor Advocate offer education, advocacy, and community for navigating union rules, regulatory updates, and strategic planning in medical events.📌 Dawn Marie’s 3 TakeawaysFind the Right Partner – Work with experts who understand compliance, regulatory language, and industry expectations.Build Two-Way Communication – Collaboration between internal teams and external agencies is essential for success.Lead with Passion and Precision – Get the science right, communicate it effectively, and bring the right energy to every project.This episode reveals the layered complexity of marketing within one of the world’s most regulated sectors. From legal compliance to audience engagement, every detail matters - and every partner must pull their weight. For event marketers looking to excel in pharma, biotech, or medtech, this conversation is essential listening. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this special recap episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito review the learnings from the first 23 episodes of the podcast. With the benefit of having welcomed a variety of industry experts, they've uncovered key themes that have resonated throughout the show. This conversation touches on the biggest takeaways from past episodes, plus a deeper dive into common challenges faced by event professionals today, offering practical advice and solutions.🔹 Setting Defined Goals for Event SuccessOne of the recurring themes in past episodes has been the importance of having clear, strategic goals for every event. As Chris Dunn emphasized, having a goal—whether it’s lead generation, brand recognition, or product launch—helps create a clear direction for the event. Dana Esposito added the importance of not just focusing on aesthetics but ensuring the booth design supports the broader goals.🔹 Content Creation for Evergreen EngagementSeveral experts, like Tyson Vasapoli and Brendon Hamlin, have discussed how to create content during events that will continue to serve the brand post-show. Chris explained how using live event content for social media and other marketing efforts after the event can create long-term value, thereby increasing ROI.🔹 The Role of Sales Enablement and Effective Follow-UpsThe episode with Kayla Drake particularly focused on the crucial post-show follow-up and how sales teams can effectively engage with leads. Chris Dunn shared insights on the importance of knowing when to pass a lead to the sales team, ensuring that the handoff is done smoothly to close more deals. 🔹The Power of Engagement and Storytelling in ExhibitsDana Esposito brought up a vital point on the need for exhibits to be engaging, not just functional. Liz Lathan and Adam Centamore have shared how storytelling, interactivity, and even gamification are crucial to engaging booth visitors. Designing an exhibit with audience engagement in mind makes a lasting impact and creates a more memorable experience for potential clients.🔹Strategies to Navigate the Challenges of Tight BudgetsBudgeting has been a recurring theme, with several guests like Jessica Sibila and Marlys Arnold emphasizing how to get creative with limited resources. Chris elaborated on optimizing trade show spending by strategically planning for multiple shows in a year, allowing for a more efficient use of resources. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with field marketing powerhouse Kayla Drake, whose track record includes building high-performing event programs that convert—not just impress.Kayla shares her blueprint for connecting marketing and sales efforts to drive pipeline from the very first conversation. From aligning with sales pre-show, to leveraging live data on the floor, and creating post-event follow-up strategies that don't feel like spam—Kayla offers practical, no-fluff insights that every marketer (and salesperson) should hear.This episode is for event marketers tired of measuring success by badge scans and swag tables. Kayla shows how to bring intention, collaboration, and results to your event playbook.🔹 From Logistics to Revenue How Kayla transitioned from just executing events to building strategic event frameworks that fuel pipeline.🔹 The Pre-Show Sales Alignment That Makes All the Difference Why Kayla builds event briefs for the sales team, and how they use them to prep, partner, and win.🔹 Field Marketer = Connector How field marketers can build trust with sales—beyond event-day execution—and act as a critical bridge between teams.🔹 Don’t Wait for the Debrief Why real-time data and conversations matter more than end-of-quarter dashboards—and how to act on them fast.🔹 Tips for First-Time Field Marketers Kayla shares her advice for navigating the chaos, building credibility, and avoiding burnout in high-pressure roles.Kayla Drake didn’t just drop tips, she offered a working blueprint for how marketing and sales can align in real-time around events. Her emphasis on strategic collaboration, pre-show planning, and real-time measurement offers a refreshing -and practical- take on field marketing.If you’re looking to make your events matter beyond the trade show floor, this conversation is a must-listen. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

How do you make your booth not just seen, but remembered?In this episode, Chris Dunn and Dana Esposito sit down with trade show veteran Marlys Arnold to explore how strategy, design, and staff training converge to create powerful trade show experiences. With more than two decades in the field, Marlys brings unmatched insights from both the exhibitor and show organizer sides.“Hope is not a strategy” – Define your purposeToo many exhibitors operate without a goal. Marlys recounts a $250K exhibit team that “just wanted to show up.” Once they defined a goal, they not only met it—they exceeded it. Having measurable objectives changes everything.Exhibiting ≠ Task ListOrdering the booth, booking travel, and shipping materials are logistics—not strategy. Exhibitors often miss the bigger picture: What message are you communicating? Who are you targeting?Booths are experiences, not billboardsDesign your booth to engage multiple senses. Let attendees interact with your product or service directly. From quiz touchscreens to pitching cages hitting product walls, the best booths bring the brand to life through interactivity and story.Align with the show theme & organizerToo many exhibitors treat trade shows as isolated events. Marlys advises: Use consistent messaging across all marketing platforms and align with the event’s theme. Most importantly, tap into the free resources show organizers offer—from promo tools to speaking slots.Train your staff—then train them againA great booth experience crumbles without the right team. Marlys promotes her “10 Commandments of Booth Staffing,” which include basics like no phones or food and knowing your booth’s goals. Even experienced sales reps need purposeful training.Marlys Arnold reminds us that a trade show booth isn't a checklist—it's a living representation of your brand’s promise. From planning through follow-up, every element should reinforce your core message. The most impactful booths don't just talk—they invite attendees into a story they remember long after the show ends. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this insightful episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito are joined by Jessica Sibila, Executive Director of The Exhibitor Advocate—a nonprofit championing the voice of exhibitors.With years of hands-on experience and data-backed insights, Jessica takes us inside the real exhibitor experience. From budgeting chaos to communication gaps with show organizers, she lays out the fundamental disconnects facing exhibitors—and what the industry can do to fix them.You’ll hear practical advice and strategic takeaways for both exhibitors and event professionals looking to improve trade show ROI and attendee experiences.🔹 Exhibitor Sentiment Is Still Positive—but Misunderstood70% of exhibitors find value in trade shows, especially for brand awareness and customer connections—but it’s no longer just about leads. Many are shifting their event KPIs and need support that aligns with new expectations.🔹 Budgeting Is BrokenExhibitors aren’t just struggling with high costs—they’re struggling with unpredictable costs. Service manuals that arrive 60 days before a show (for booths contracted 18 months earlier) make accurate budgeting nearly impossible.🔹 ROI Requires ReinventionData collection remains a weak spot. As leadership demands measurable ROI, exhibitors are stuck trying to justify intangible benefits like “face-to-face value.” Jessica advocates for a smarter split between revenue-generating and non-revenue spend.🔹 Exhibits Are Getting BoringWith half or more of budgets going to non-visible services, booth creativity suffers. Attendees notice. Show organizers must recognize this spiral—costs → dull exhibits → poor attendee experience → lower turnout—and start reversing it.🔹 Advocacy Is Everyone’s JobJessica calls on event marketers, exhibit houses, and show organizers to collaborate—and on exhibitors to speak up. She emphasizes the importance of contacting show operations (not just sales) and using tools like The Exhibitor Advocate to be heard.If you’re an exhibitor, event marketer, or show organizer—this episode is for you. Share it with your team, your clients, or your show partners. Let’s raise the bar together. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Alison French, founder of JoinLTO.com, to unpack how event marketers can ditch reactive booth tactics and instead walk into trade shows with a plan that drives actual revenue.Most brands show up hoping for the best. Alison shows up with a system—and helps her clients walk out with booked meetings and pipeline to prove it. From building pre-show prospect lists to post-show CRM automation, this conversation breaks down the real work behind successful in-person marketing.🔗 Bonus: Learn how her tool, ShowScout, helps teams stay organized and accountable while working the floor.🔹 Booth Traffic ≠ PipelineHigh traffic doesn’t always mean high value. Alison urges marketers to build pre-show outreach plans based on ICPs and decision-maker lists—whether or not those contacts plan to attend.🔹 Sales & Marketing Must Align—Before the Show StartsShe details how successful teams meet weekly before events to assign key accounts, define CTAs, and align on messaging. “If sales and marketing aren’t speaking the same language pre-show, they definitely won’t post-show.”🔹 Plan for the Follow-Up Before the Event BeginsAlison explains how post-show email flows and CRM automations should be built before hitting the show floor. No more “we’ll follow up later” disasters.🔹Video Is Underused—But CriticalWhether it’s matched audience ads or on-site storytelling, video can significantly boost engagement and pre-show visibility. You don’t need a full production crew—just focus and intent.🔹 Accountability Drives ROI Have your team track who they meet, what conversations happened, and which outcomes were achieved. “If you sent 5 reps to meet 40 people each, and nobody followed up, what was the point?”This episode is a masterclass in turning your trade show investment into tangible pipeline. Alison doesn’t just talk strategy—she offers a real blueprint. From campaign planning to team accountability and post-show execution, she reminds us that ROI isn’t just possible—it’s a choice.Whether you’re a first-time field marketer or a seasoned CMO, this is one episode you’ll want to bookmark and share with your team. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with seasoned event strategist Marisa Nebosky to break down the realities of budgeting in today’s evolving event landscape. With 2,000+ events under her belt, Marisa brings the kind of real-world, field-tested insights every event professional needs.From her signature “Good, Better, Best” framework to the need for confident stakeholder conversations, she explores how to plan smarter, reduce stress, and create brand moments that actually convert.Whether you're trying to stretch a budget or convince leadership to invest more, this episode offers tangible strategies, clear mindset shifts, and valuable resources to elevate how you build and measure event success.🔹 Good, Better, Best Isn’t Just About Price—It’s About FramingMarisa shares how presenting multiple design tiers helps stakeholders understand what each dollar buys. By giving visual and experiential clarity to price points, marketers can make the value of each investment feel tangible.🔹 You’re the Expert—Speak with Confidence As Marisa puts it, "We do this every day." Knowing your stuff and being able to clearly and confidently communicate trade-offs, timelines, and ROI is what earns stakeholder trust—and bigger budgets.🔹 Budgets Should Reflect Goals—Not Just Line Items Are you building brand awareness or pipeline? Marisa stresses the importance of defining success early. Not all ROI is revenue; impressions, engagement, and share of voice are often just as valuable.🔹 Sustainability is Strategic, Not Just Ethical From re-using modular booth components to capturing content that has shelf life beyond one show, sustainability means smarter long-term planning and more value for your spend.🔹 Trusted Partners Are EverythingWorking closely with agencies, designers, and fabricators early in the process helps reduce surprises and increase creative solutions. As Marisa says, “It’s all about open, honest conversations.”Want to finally feel confident in your event budget conversations? Don’t miss Marisa’s practical tips and candid truths on how to bring clarity, confidence, and strategy to your event planning process. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer's Toolbox, hosts Chris Dunn and Dana Esposito sit down with Jennifer O'Hare, CEO and founder of Belle Box Co., a luxury corporate gifting company. They dive deep into the evolving world of strategic gifting for events — from personalized on-site experiences to thoughtful brand storytelling through gifts. Jennifer shares her expertise from her background in corporate retail at TJX and how she’s reshaping gifting strategies to drive deeper connections, enhance attendee experiences, and deliver lasting impressions.Whether you're planning a trade show booth or a full-scale corporate event, this conversation will change how you think about swag, ROI, and the emotional impact of thoughtful gifting.🔹 Strategic Gifting Is About Storytelling, Not Just ProductsJennifer emphasizes the importance of starting every gifting strategy with a story: What should the gift say about the brand? How should it make the recipient feel? The best gifting strategies weave a consistent narrative throughout the event experience.🔹 Personalization and Experience Create Lasting ImpactOn-site personalization—like hand-stamped leather goods or color-selection activities—turns a simple gift into an interactive, memorable moment that reinforces the event’s theme and brand connection.🔹 Eco-Friendly and Subtle Branding Matter More Than EverSubtle, tone-on-tone branding and sustainability are top priorities. Gifts that don't scream corporate branding are more likely to be used and cherished, aligning with modern values around sustainability and authenticity.🔹 Budget Smarter, Not HarderInstead of buying low-cost items for every attendee, Jennifer recommends allocating budgets differently: Invest in higher-end, meaningful gifts for key touchpoints while creating interactive experiences for broader audiences.🔹 Start Early to Maximize Strategy and ImpactWaiting until a month before an event limits creativity and options. Jennifer encourages event marketers to engage gifting partners 4–6 months out to design fully integrated, strategic campaigns that align with event goals and attendee expectations.Jennifer O’Hare reminds us that truly impactful events aren't just about flashy booths or catchy slogans—they're about emotional connection. A well-thought-out gift, designed with purpose and delivered with care, can transform an attendee’s experience and extend the life of your brand long after the event ends. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this insightful episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with award-winning journalist and events industry insider Danica Tormohlen to dive into the real-time trends shaping the trade show and live event space in 2025.With over 25 events already under her belt this year, Danica offers a ground-level view of how both exhibitors and attendees are evolving—from rising expectations to personalization, wellness, hybrid experiences, and the redefinition of value.This is the episode to listen to if you're planning a trade show presence this year and want to stay ahead of what attendees actually want.🔹 Younger Attendees Are Redefining the Show Floor The surge of Gen Z and Millennial attendees is driving a shift toward more experiential, informal, and interactive booth activations. These audiences crave participation, not pitches.🔹 Personalization Isn't Optional Anymore Today’s attendees want freedom: to create their own agendas, explore quiet zones, and even customize their meal plans. The era of back-to-back programming is over—attendees need space to connect, decompress, and choose their own journey.🔹 Exhibitors Are Missing Easy PR Wins Danica notes too many brands ignore pre-show and on-site PR opportunities. At a minimum, brands should plan:A post-show press releaseLive booth contentSocial updates during set-up and on show days🔹 Creative Networking Beats Traditional Happy Hours From dirty soda bars to Harley-themed activations and sun salutation yoga, exhibitors and show organizers are pushing past the cocktail hour. Attendees want meaningful moments and healthier options that reflect their values.🔹 Support for Women in Exhibitions Is Growing Danica shares insights into the Women in Exhibitions Network – North America, offering education, mentorship, and real connection for women across the industry. Monthly meetups, high-level guests, and in-person events are creating real momentum.🟧 “You can spend all this time building an amazing booth… but if no one knows you’re there, you’ve missed the opportunity.”🟧 “Even the more experienced generation wants personalization. We expect what we enjoy as consumers to show up in our business lives too.”🟧 “It's not about alcohol anymore—it’s about intentional, inclusive experiences. Attendees want options.”🟧 “We need to talk to top exhibitors sooner and partner up—on keynotes, activations, and shared storytelling.”Danica Tormohlen gave us a roadmap for where the industry is right now—and where it's heading fast. Whether you’re an exhibitor looking to upgrade your presence or a planner rethinking your strategy, the message is clear: make it personal, make it purposeful, and plan smarter 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Neil P. Rogers, a marketing and sales expert with over 37 years of experience, shares powerful insights on how small yet impactful gestures can create significant results at trade shows. Neil draws on his extensive background in sales, promotional products, and his experience as a bartender to offer fresh perspectives on how event marketers can engage attendees and maximize ROI at trade shows. From using creative pre-show mailers to ensuring proper booth staff training, Neil walks listeners through effective strategies to elevate their event marketing game.🔹 The Power of Lumpy Mailers (Dimensional Mail)Lumpy mailers, or dimensional mail, are incredibly effective for grabbing attention and driving traffic to your booth. These physical mailers have an exceptional open rate, as people are compelled to open them due to their unique shape.“When a box shows up or a dimensional piece of mail, guess what? They're gonna open that thing. The open rate is a hundred percent.”🔹 Using AI to Enhance EngagementNeil discusses how combining traditional marketing tactics with AI can make a difference. For example, using a promotional item with a QR code that leads to a chatbot or landing page can encourage more interaction long after the event.“The engagement starts right away and lasts long after the show.”🔹 Hospitality at Trade ShowsTreating attendees with the same care and hospitality you’d give a guest at a bar or restaurant can make a lasting impact. This mindset, centered around kindness and attentiveness, translates into better engagement and follow-ups.“How do you want to be treated? If you've come to a show, how do you want to be treated?”🔹 Personalization WinsSmall personalized touches, like including the recipient’s name in a piece of promotional material (e.g., a calendar with their name on it), go a long way in making your audience feel valued.“The sweetest sound somebody ever hears is their name.”🔹 Post-Show Follow-Up: Go Beyond EmailsFollow up with prospects after the show in a way that makes them feel valued. Sending handwritten notes or including a small “lumpy” piece can differentiate your brand and leave a lasting impression.“Shoot for a hundred percent. If somebody came by your booth, follow up in some form or fashion. Don’t be lazy.”Neil P. Rogers offers timeless sales advice that resonates just as much at trade shows as it does in everyday business. The key takeaway from this episode is simple: small touches, whether it's a lumpy mailer, a personalized gift, or a genuine interaction, can create big results. It’s the little things that make the difference between a forgettable experience and one that drives long-term success. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode, we dive deep into how to maximize trade show results with Jim Cermak, founder of Trade Show University. With over 30 years of experience in the trade show industry, Jim shares his insights on everything from goal-setting to booth strategy, helping exhibitors boost their ROI and avoid common pitfalls.🔹 The Importance of Goal SettingJim emphasizes that setting specific, measurable goals is essential for success. Vague goals like “get as many leads as possible” won’t cut it. It’s crucial to define clear targets for each trade show—whether it’s the number of qualified leads, meetings, or competitor research. Jim even developed a specialized course to help exhibitors with goal-setting.🔹 Understanding Your AudienceJim underscores the importance of knowing your audience—what are their pain points, needs, and hot buttons? Tailoring your message to meet the needs of the people you're engaging with is vital for making meaningful connections and ultimately driving results.🔹 Training Your StaffEvery team member should have a clear role at the event. It’s important to delegate tasks so that everyone is contributing to the show’s success, from gathering competitive intelligence to engaging attendees and even helping with follow-ups post-show.🔹 Marketing to Drive TrafficBefore, during, and after the event, effective marketing is crucial to drive people to your booth. Social media, email lists, and show-specific marketing resources should be utilized to create buzz and increase foot traffic. Don't just rely on the event’s marketing materials.🔹 Follow-Up StrategyJim advises creating a follow-up plan ahead of time. Automate as much as possible but personalize outreach based on the quality of interactions. Timely follow-ups can make the difference between securing a lead and losing out to a competitor.🔹 Continuous ImprovementJim encourages exhibitors to continually assess and improve their trade show strategy after each event. Whether it’s modifying booth setup or revising engagement strategies, making adjustments can help improve performance at future events."If you don't set goals for your trade shows, you'll never know if you were truly successful.""Set specific, measurable goals that can be tracked and met. It's not just about leads; it's about gathering valuable insights.""Every person on your team should know their role and be trained to represent your brand and engage with your audience.""You don’t know what you don’t know—reach out to a coach or consultant to make sure you’re covering all your bases."Jim Cermak’s insights offer practical strategies to help exhibitors and event marketers not only survive but thrive at trade shows. From setting clear goals and understanding your audience to training your team and creating a robust follow-up strategy, Jim’s roadmap to trade show success will ensure you're maximizing your event investment and making a real impact. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and guest co-host Dana Esposito are joined by B2B growth strategist Ed Marsh for a no-nonsense conversation on where most brands fall short when it comes to making their event investments actually pay off. From planning ahead to post-show accountability, Ed breaks down how to align sales and marketing to drive measurable results—and what happens when you don’t.Whether you’re in sales, marketing, or event execution, this episode delivers a framework for transforming trade show tactics into a real business growth engine.Know Why You’re GoingToo many companies book a booth because "we always do." Ed stresses the importance of aligning your event presence with real business goals. Are you there to meet existing clients? Generate new leads? Explore partnerships? Recruit talent? Clarifying your objective not only guides your pre-show planning but also shapes your messaging, KPIs, and team expectations.Sales Needs a Pre-Show PlanEd laid it out clearly: sales shouldn’t just show up—they should show up prepared. That means identifying strategic accounts, scheduling on-site meetings in advance, and preparing messaging that connects with attendees’ business pain points. Reps should know who they want to see, what conversations they want to start, and how they’ll stand out from the noise. Without this, you’re just hoping for traffic—not driving it.The Booth Is Just One Piece of the PuzzleWhat happens at the booth should be part of a larger strategy. Ed emphasizes that it’s not about having the flashiest booth—it’s about having meaningful conversations. Train your team to ask better questions and gather deeper insights: Why did someone stop by? What problem are they trying to solve? How urgent is it? That context is gold for post-event follow-up and sales conversion.Follow-Up Starts During the Event, Not AfterEd points out a major gap: most follow-up begins after the event—by then, you’ve lost momentum. He recommends activating follow-up workflows during the event while conversations are still fresh. This can mean sending same-day thank-you emails, scheduling next steps on the spot, or even recording quick personalized videos. That immediacy reinforces your message and builds trust.Don’t Just Track Leads—Track AccountabilityAccording to Ed, post-show follow-up is where sales discipline breaks down. Most teams only follow up on a fraction of their leads. His advice? Treat leads like pipeline opportunities—not just marketing metrics. Set expectations for timely follow-up, assign clear ownership, and implement tracking systems. If reps don’t follow through, there should be real consequences. Otherwise, all your event investment goes to waste. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

In this episode of Event Marketer’s Toolbox, Chris Dunn and Caitlin Carey sit down with Sean Gannet, Executive Producer and Chief Story Technician at SFG Productions, to explore how storytelling can shape every element of an event—from the agenda to the follow-up strategy.Drawing from his work with TED, Software AG, and other major brands, Sean breaks down how viewing attendees as the “hero” of the event journey leads to more immersive, intentional, and effective experiences. Whether you're working with a large budget or making the most of limited resources, this episode is packed with practical insights you can apply to your next show.Structure Your Event Like a StoryThink of your event as a journey with your audience as the hero. Plan each stage—before, during, and after—to drive emotional engagement and real transformation.Set Clear Goals from the StartEvents should promise and deliver value. Ask: how will attendees be different after this experience? Communicate this clearly in pre-event touchpoints.Be the Mentor, Not Just the OrganizerTrust-building starts early. From speaker choices to pre-event content, position your brand as the reliable guide to help attendees reach their goals.Add Emotional Weight, Not Just InformationInclude moments that connect with the heart, not just the head—like powerful stories, authentic speakers, and purpose-driven themes.Create Resonance After the Lights Go DownDon’t let the impact end on-site. Follow through with thoughtful content, messaging, and support that keeps attendees connected to their transformation.This episode challenges marketers to rethink their approach to event planning—not as a checklist, but as a crafted story. Sean’s storytelling framework gives you a roadmap to build events that don’t just inform—they inspire action and deepen connections. Whether you're leading an internal meeting or a massive trade show, there’s something here to elevate your strategy. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Why do some events thrive while others struggle to get attendees to show up?In this episode of Event Marketer’s Toolbox, Vanessa O’Connor joins Chris Dunn & Caitlin Carey to break down what makes events worth attending in a world full of distractions. From field marketing strategies to white-glove experiences, Vanessa shares how to create high-impact events that drive engagement, build relationships, and deliver lasting value.Attendees need a reason to show upThe biggest challenge in event marketing today isn’t planning logistics—it’s getting people to commit. Attendees don’t just register for content; they register for connections. When deciding whether to attend an event, one of the first things people ask is: Who else will be there? If they don’t see clear networking or relationship-building opportunities, they’re far less likely to show up.📌 Pro Tip: Promote attendee lists, industry leaders, and curated networking opportunities to increase attendance rates. People want to know they’ll be surrounded by like-minded professionals and valuable contacts.Field marketing is the ultimate engagement toolWith so much of today’s communication happening online, face-to-face interactions are more valuable than ever. Field marketing events, small executive gatherings, and VIP experiences help strengthen relationships in a way that digital marketing never will.📌 Pro Tip: Instead of thinking about events as isolated activations, integrate them into the sales and marketing funnel. Use in-person experiences to warm up leads, re-engage existing customers, and create new business opportunities.The power of personalizationMass invites don’t work. If you want decision-makers and executives to attend your event, you need to personally invite them—and make them feel like they truly belong.📌 Pro Tip: Successful event marketers use:Pre-event calls and tailored outreach to explain why the event is valuable to each guestCurated guest lists that prioritize high-value attendeesPersonalized follow-ups to confirm attendance and reinforce why they should be thereWhite-glove experiences make a differenceThe small details matter. A well-thought-out venue, seating plan, and overall attendee experience can be the difference between an event that feels transactional and one that builds real connections.📌 Pro Tip: White-glove experiences don’t mean expensive. Simple touches—like a personalized welcome, custom event materials, or introductions to the right people—help attendees feel valued and make the event more memorable.ROI isn’t just about closed dealsEvent success isn’t always measured in immediate sales. Building relationships, driving referrals, and creating long-term brand impact are just as important—and often lead to bigger business opportunities down the line.📌 Pro Tip: Shift your event ROI mindset from i 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Your booth is set up, your team is ready—but is your messaging actually stopping attendees in their tracks?In this episode of Event Marketer’s Toolbox, Jim Panagas, founder of Corporatevoice, joins Chris Dunn & Caitlin Carey to break down how to craft messaging that grabs attention, engages attendees, and drives real post-show conversations.Your booth has 3-5 seconds to make an impactIf attendees can’t immediately understand who you are and what you do, they’ll walk right past your booth. Messaging needs to be clear, compelling, and visitor-focused.Stop leading with “May I help you?”Instead of a generic opener, ask attendees why they came to the show, what business challenge they’re trying to solve, or even something fun and unexpected. Conversations should feel natural, not forced.Live engagement is back in a big wayPost-pandemic, attendees crave human interaction. Live presentations, interactive booths, and in-person demos are making a major comeback. Technology is great, but connection is key.Trade shows are a sales tool—but not just for closing dealsA booth should be treated like a temporary branch office, bringing together prospects, partners, and industry peers. It’s a space for relationship-building, not just transactions.Extend event impact beyond the show floorEvent marketers should think about pre-show buzz, live engagement, and post-show follow-up. Video content, social media, and internal communications can all amplify the reach of an event long after it ends.A trade show booth is more than a backdrop—it’s your brand’s story in action. With the right messaging, engagement strategies, and follow-up, your event presence can drive long-term business impact. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Most trade show booths look the same—generic pitches, aggressive badge scanning, and forced conversations. But what if humor could change that?In this episode of Event Marketer’s Toolbox, Jon Selig, a former enterprise sales pro turned stand-up comedian, joins Chris Dunn & Caitlin Carey to explore how humor can break the ice, make brands more memorable, and create real engagement at events.Why Humor Works in Event MarketingTrade shows are overwhelming—attendees walk past hundreds of booths in a single day. Humor can stop them in their tracks, create an emotional connection, and make interactions feel natural rather than forced. When done right, humor grabs attention, establishes trust, and makes people more likely to engage with your brand.The “Pitch-Slap” Problem & How to Fix ItMost exhibitors start conversations by immediately launching into a sales pitch—what Jon calls a “pitch-slap.” It’s a surefire way to turn people off. Instead, humor can help disarm prospects, create curiosity, and lead into a real conversation. The goal isn’t to tell a joke for the sake of it, but to use humor to make the prospect feel seen and understood.How to Make Trade Show Booths More EngagingA flashy booth alone won’t draw in the right people—your messaging and approach matter more. Jon breaks down simple ways exhibitors can use humor to stand out in a crowded room:Using fun, attention-grabbing signage that highlights customer pain points in a relatable wayTraining booth staff to lead with curiosity instead of a pitchCreating an inviting, conversational environment instead of an aggressive sales zoneCrafting the Right Kind of HumorA well-placed joke can make your brand more approachable and memorable, but humor needs to be strategic and relevant:Make it about the audience – The best humor is rooted in your prospects’ challenges and frustrationsKeep it natural – Over-rehearsed or forced humor can backfire. It should feel conversational, not like a comedy setTest and refine – Not every joke lands. Just like in stand-up, testing different angles helps refine what resonatesBeyond the Booth: Using Humor in Sales & MarketingHumor isn’t just for the trade show floor—it can be a powerful tool across sales outreach, email campaigns, social media, and presentations. Jon shares how well-crafted humor can:Make cold emails more engaging and increase response ratesBreak down barriers in networking and build stronger relationshipsHelp sales teams stand out in competitive industriesHumor isn’t about being a stand-up comedian—it’s about connecting with your audience in an authentic, human way. Whether at a trade show, in sales outreach, or on a keynote stage, using humor to highlight s 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!

Turning an event into an engaged, long-term community takes strategy, consistency, and the right approach. In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Caitlin Carey sat down with Liz Lathan, co-founder of Club Ichi, to explore how event professionals can move beyond one-time gatherings and build lasting connections.Events as a Revenue Driver, Not a Cost CenterMany event marketers struggle to justify budgets to leadership. Liz shared how aligning events with the buyer’s journey—from awareness to conversion—helps prove their ROI.The Power of PersonalizationSmall details create big impact. From capturing attendees’ hotel loyalty numbers for VIP treatment to giving them session choices, personalization builds deeper engagement.Creating Year-Round Community EngagementThe 5 S’s of community-building:Show – A top-of-funnel engagement channel (YouTube, podcast, newsletter).Site – A digital hub (Slack, private forum).Series of Gatherings – In-person & virtual events throughout the year.Sounding Board – A small advisory group to guide the community.Shareable Moments – Encouraging members to share their experiences.Audience Acquisition: The Hardest Part of EventsWith attendees waiting until the last minute to register, Liz emphasized the need for 18-21 touchpoints across different channels to drive action.The 5 C’s of Event DesignTo create memorable, community-driven events, focus on:Care – Passion for your event translates to attendees.Collaborate – Give attendees ways to work together.Co-Create – Involve them in shaping the event.Converse – Make sessions interactive, not one-way lectures.Connect – The goal is real, lasting relationships.Liz didn’t just share insights—she provided a blueprint for event professionals looking to build a true community around their events. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world.This Show is sponsored by Blue Hive 📅 Join us LIVE every Thursday at 12 PM ET on LinkedInFollow Us on LinkedIn and YouTubeSubscribe to our Newsletter!