Evolving Digital

In this podcast episode, we speak with Jennifer Schoop about the art of leading integrated marketing campaigns across diverse stakeholder groups. We explore how effective marketing leadership requires creating environments where technical and creative teams can bridge their communication divides. Jennifer shares candid insights from her experience transforming a failing automotive campaign into a success story by breaking down silos and fostering genuine collaboration. Throughout our conversation, she reveals practical approaches for maintaining stakeholder trust during periods of uncertainty and transformation.In this episode, we cover the following subjects: How Jennifer successfully transformed a failing automotive marketing campaign by bringing diverse stakeholders together in one room to address fundamental communication challenges.The unique dynamics of bridging the gap between technical product teams and creative marketers who often speak completely different languages.Strategies for creating psychologically safe environments where team members feel empowered to ask critical "what if" and "why" questions that drive innovation.The importance of regular reconnection points throughout complex projects to maintain alignment and stakeholder trust.How AI is dramatically changing the economics and timelines of creative production, with designs that once took weeks now possible in minutes through prompts.The evolving relationship between brands and agencies in an era where AI is accelerating production capabilities and changing budget considerations.Practical approaches to determine when to pursue perfectionism through extended collaboration versus when to accept "good enough" to maintain momentum.Managing stakeholder expectations throughout transformation by creating structured environments that balance creative exploration with delivery deadlines.The balance between bringing everyone together versus online meetings.Links:LinkedIn Evolving Digital ⁠https://www.linkedin.com/showcase/evolving-digital-podcast⁠Instagram Evolving Digital ⁠https://www.instagram.com/evolvingdigital.podcast/?hl=en⁠Facebook Evolving Digital ⁠https://www.facebook.com/profile.php?id=61566815356179⁠LinkedIn Jennifer Schoop ⁠https://www.linkedin.com/in/jenniferschoop

In this podcast episode, we speak with Michel Claassens about the evolving nature of leadership in digital transformation. We explore how organizations must adapt their leadership approaches as AI redistributes knowledge and power throughout their hierarchies. Michel, a digital transformation veteran with experience across Phillips, Signify, and AkzoNobel, shares candid insights from decades of leading complex initiatives, revealing both the strategic frameworks and practical tactics that differentiate successful transformations from failed ones.In this episode, we cover the following subjects:Why digital transformation always has "the component of transformation attached to it" requiring leaders to connect across all organizational layers.Michel's comprehensive transformation methodology that balances external customer-focused streams driving revenue growth with internal streams focused on efficiency.How different organizational cultures demand different leadership approaches to "challenge the status quo" without being labeled disruptive.The fundamental shift occurring as AI democratizes knowledge throughout organizations, dissolving traditional information hierarchies.Why transformation must be "owned altogether" by the organization rather than isolated within a single team or function.Michel's practical experience using AI tools like notebook alarm and perplexity in his daily work and how this shapes his view on organizational change.The critical importance of starting transformation "from a customer perspective outside in" before connecting to strategy.How transformation leaders must adapt their styles to match the maturity of initiatives throughout their lifecycle.Strategies for building effective "wolf pack" teams and managing complex stakeholder networks during transformation.Why organizations often fail to recognize the true urgency of digital transformation until external pressures force their hand.Links:LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcastInstagram Evolving Digitalhttps://www.instagram.com/evolvingdigital.podcast/?hl=enFacebook Evolving Digitalhttps://www.facebook.com/profile.php?id=61566815356179LinkedIn Michel Claassenshttps://www.linkedin.com/in/michel-claassens-2265b66

In this podcast episode, we speak with Giels Brouwer about the critical gap between data collection and decision-making that hampers many organizations. We explore how his systematic scouting framework can transform how companies identify opportunities and talent. Giels, serial entrepreneur and founder of SciSports and Akela Hub, shares candid insights from his journey that began with a football management game and evolved into a thesis that generated partnerships with over 100 football clubs and €10 million in funding.In this episode, we cover the following topics:The entrepreneurial journey that led Giels from playing Football Manager to revolutionizing actual football scouting through data analytics.Giels' powerful three-step Akela Scouting Framework (scoping, scouting, and matchmaking) and how it applies across industries beyond sports.Why the difference between market leaders and followers isn't better data, but better decision frameworks for acting on information.How Giels applies his "ship first, perfect later" philosophy to launch ventures with minimal infrastructure but maximum confidence.The art of discovering "hidden gems" in talent acquisition and why most traditional recruitment methods miss valuable candidates.Practical applications of AI tools in both personal and professional contexts as amplifiers of human capabilities rather than replacements.The search-find paradox: why having more data often makes finding the right information more difficult rather than easier.How Akela Hub is transforming talent identification by applying (sports) scouting methodologies to broader business contexts.The balance between data-driven decisions and human judgment in complex decision environments.Why Giels intentionally keeps his teams small to maintain creative energy and decision-making agility.Links: LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcastInstagram Evolving Digital https://www.instagram.com/evolvingdigital.podcast/?hl=enFacebook Evolving Digital https://www.facebook.com/profile.php?id=61566815356179 LinkedIn Giels Brouwer https://www.linkedin.com/in/giels

In this podcast episode, we speak with Judith Wolting about the critical misalignment between sales and marketing that hampers growth in many B2B organizations. We explore why marketing continues to be mistakenly viewed as a cost center rather than the growth engine it should be. Judith, Global Marketing and Insights Sales Director at Malvern Panalytical, shares candid insights from her career transition from B2C to B2B marketing, revealing how her team directly contributes to one-third of system order value despite persistent misconceptions about marketing's role.In this episode, we cover the following subjects:Judith's journey from consumer brands to the specialized B2B world of analytical instruments and why she found B2C marketing "boring" compared to B2B challenges.Why 70% of all marketing efforts in B2B get lost in the sales process due to misalignment, and practical frameworks for bridging this divide.How organizations can reposition marketing from a perceived cost center to a demonstrable growth driver with measurable business impact.Judith's approach to change management, including her network of 30 "change sponsors" across the globe who help address the personal fears that accompany organizational transformation.The importance of strategic stopping, Judith's practice of regularly identifying initiatives to discontinue, creating space for meaningful growth rather than accumulating projects that scatter focus.Strategies for maintaining marketing effectiveness through constant business change and transformation.The challenges of global marketing leadership and creating alignment across teams spanning different regions and cultures.How B2B marketing has evolved with digital transformation and what traditional marketers need to embrace to remain relevant.The balancing act between short-term results and long-term brand building in today's demanding business environment.Question from the previous guestDilemma: AI Tools or Growth Research? Judith faces the challenging question of whether to invest in AI-driven personalization tools or expand global market research to uncover new growth opportunities, revealing her strategic priorities in the process.Links:LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcastInstagram Evolving Digital https://www.instagram.com/evolvingdigital.podcast/?hl=enFacebook Evolving Digital https://www.facebook.com/profile.php?id=61566815356179LinkedIn Judith Wolting https://www.linkedin.com/in/judith-wolting-6891172

In this podcast episode, we speak with Melissa Perotti about the reality gap in data-driven organizations and her proven framework for building analytics capabilities that deliver genuine business value. We explore how companies can move beyond simply collecting metrics to creating strategic impact through data. Melissa, Head of Product Analytics - Consumer Journey at bol, shares candid insights from her nine years of experience at this ecommerce platform, revealing the critical cornerstones most organizations miss despite massive investments in analytics infrastructure. In this episode, we cover the following subjects: The unique perspective Melissa gained from her background in both finance and marketing, creating what she calls "the best of both worlds" for data analytics.How organizations can establish a proper "data fundament" before scaling their analytics efforts, ensuring they have the necessary context and framework.Why data work requires both analytical rigor and creative thinking.The four essential cornerstones of Melissa's data framework that separate truly data-driven organizations from those merely collecting metrics.Common pitfalls in data interpretation and how teams can overcome resistance to uncomfortable data truths.Strategies for balancing data-driven decision making with human expertise and judgment.How bol compares to other organizations in data maturity and what they've learned from industry leaders.The ethical challenges facing data professionals, including the tension between personalization and privacy protection.How data visualization and storytelling transform insights into action across the organization.The evolution from basic reporting to predictive analytics and the organizational changes required along this journey.Question from the previous guestDilemma: Personalization or Privacy? Melissa faces the challenging question of whether organizations should prioritize personalized customer experiences or stronger privacy protections when collecting and utilizing data.Links:LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcast Instagram Evolving Digital https://www.instagram.com/evolvingdigital.podcast/?hl=en Facebook Evolving Digital https://www.facebook.com/profile.php?id=61566815356179 LinkedIn Melissa Perotti https://www.linkedin.com/in/melissa-perotti-1a420913

In this podcast episode, we speak with Niek Meijer about the challenges of completely replacing a digital foundation while simultaneously growing a business. We explore how Toelevering Online navigated a complex replatforming journey that expanded from a planned 4-month project to a year-long transformation. Niek, Director of Product and Technology, shares candid insights about carrying the entire business on his team's shoulders during this critical transition, the courage needed to admit when they took wrong turns, and how they ultimately succeeded in launching new markets despite these fundamental changes. In this episode, we cover the following subjects:The limitations of their original e-commerce platform for scaling a complex, custom-built solution in the construction industry.How to recognize when your technological foundation has become a barrier to future growth rather than an enabler.The reality of extending transformation timelines and managing stakeholder expectations when projects expand beyond initial scopes.Balancing the competing demands of maintaining day-to-day operations while rebuilding core systems from the ground up.Strategic approaches to international expansion during a period of foundational technological change.The organizational challenges of restructuring into a group model while simultaneously transforming the technical architecture.Practical strategies for maintaining competitive advantage and innovation capacity during extended replatforming efforts.Measuring success through organizational KPIs and ensuring alignment across departments during transformational periods.How the company's culture evolved through the challenges of replatforming and how it ultimately contributed to their success.Lessons learned about a replatforming project.Question from the previous guestDilemma Links: LinkedIn Evolving Digital https://www.linkedin.com/showcase/evolving-digital-podcast  Instagram Evolving Digital https://www.instagram.com/evolvingdigital.podcast/?hl=en  Facebook Evolving Digital https://www.facebook.com/profile.php?id=61566815356179  LinkedIn Niek Meijer https://www.linkedin.com/in/niekmeijer2

In this podcast episode, we speak with Wendy Dirne about why digital transformations often fail despite substantial technological investments. We explore how successful transformation requires focusing on people rather than just technology, examining the human limitations organizations frequently refuse to acknowledge. Wendy, a digital transformation specialist, shared compelling insights from her international experience at AkzoNobel, Philips, NXP, and Signify, where she witnessed firsthand how refocusing on human elements fundamentally changed outcomes for struggling projects. In this episode, we cover the following subjects:The true definition of digital transformation in manufacturing and high-tech contexts beyond the buzzwords.Common misconceptions organizations have when approaching digital transformation initiatives.Why focusing on mindset, skillset, and organizational context is crucial for transformation success. Real-world examples where neglecting human elements led to failure despite significant technological investment.How Wendy's experiences across major international corporations shaped her human-centric approach to digital change.Practical strategies for keeping employees at the forefront of digital initiatives while driving necessary technological advancement. A case study showing how reframing a struggling technology project through a human lens transformed its outcomes.Emerging trends that emphasize the people side of digital transformation in industrial settings.Methods for preparing your workforce for future challenges by adopting a people-first mindset.The psychological aspects of change management that determine whether new technologies get embraced or rejected.Balancing innovation with organizational readiness and cultural considerations.Question from the previous guestDilemma LinksLinkedIn Evolving Digitalhttps://www.linkedin.com/showcase/evolving-digital-podcast Instagram Evolving Digitalhttps://www.instagram.com/evolvingdigital.podcast/?hl=en Facebook Evolving Digitalhttps://www.facebook.com/profile.php?id=61566815356179 LinkedIn Wendy Dirnehttps://www.linkedin.com/in/wendydirne

In this first episode of our new season, Mark Geljon, Consultant and Business Developer at Witteveen+Bos, takes us on a journey into the future of business innovation. We discover how technology and creativity are coming together to redefine customer experiences and shape the organizations of tomorrow.Mark shares his unique approach to storytelling and how it helps companies achieve their goals using technology without losing the human component. He takes us inside his groundbreaking Maker Cave project, that he leads as a impact engineer and storyarchitect, where hands-on creativity inspires employees and drives innovation.With the rise of AI, we dive into the balance between automation and human ingenuity. Can we remain both creative and embrace technology? And what ethical challenges come with using AI in an increasingly digital world?In this episode, we cover the following subjects:· Customer journey reinvention: How companies can design digital interactions that still feel personal and human.· Storytelling for business success: How powerful stories help companies achieve their goals and increase customer engagement.· Innovation in action: The Maker Cave project as an example of how hands-on creativity can transform organizations.· AI and creativity: How companies can embrace AI without losing human creativity and how technology can contribute to innovation.· Ethical considerations: What are the ethical challenges of AI and what should we not let technology take over?· Empathy and relationships: Why human connection and emotional intelligence are crucial for businesses in the future.LinksEvolving DigitalLinkedInhttps://www.linkedin.com/showcase/evolving-digital-podcastInstagramhttps://www.instagram.com/evolvingdigital.podcast/?hl=enFacebookhttps://www.facebook.com/profile.php?id=61566815356179LinkedIn Mark Geljonhttps://www.linkedin.com/in/mgeljon

In this episode of Evolving Digital, Ton Kuper, CEO and founder of C4Real, takes us behind the scenes of the importance of visual tools in simplifying complexity and driving digital transformation. We dive into how Ton’s unique background shapes his approach to modern sourcing strategies, where technology meets human leadership. Throughout the conversation, Ton emphasises the importance of curiosity, continuous learning, and leading with purpose in an ever-changing world. In this episode, we cover the following topics: The challenge of complexity: why simplifying complex processes and products is crucial in the high-tech and manufacturing sectors.Visual storytelling as a key driver in digital transformation.How companies struggle to communicate complex innovations to their clients, partners, and employees and the role of visual storytelling, VR and AR in bridging that gap.Real-world examples: Cases where visual tools accelerated digital transformation in businesses.The future of visual technologies in digital transformation: emerging trends and AI-driven visual experiencesLinksLinkedIn Evolving Digitalhttps://www.linkedin.com/showcase/evolving-digital-podcast Instagram Evolving Digitalhttps://www.instagram.com/evolvingdigital.podcast/?hl=en Facebook Evolving Digitalhttps://www.facebook.com/profile.php?id=61566815356179 LinkedIn Ton Kuperhttps://www.linkedin.com/in/tonkuper

In this podcast episode, Martin Schneider delved into why transformations are often burdensome for many organizations, typically viewed as projects rather than essential cultural shifts. We explored how leading companies need to be proactive—constantly exploring and testing new business opportunities—rather than simply reacting to changes. Additionally, we discussed the importance of not only welcoming new initiatives but also challenging the status quo and considering the opportunity costs involved. We asked the critical question: what are the risks and potential costs of not embracing change?  I'm Martin, an intrapreneur, entrepreneur, and investor. I support companies in their transformation through innovation. My focus is on new ideas, concepts, and programs. As an expert in intrapreneurship, I focus on incremental, continuous renewal, and progress within companies. With 10 years of experience in global corporations and SMEs, I develop business models that navigate the balance between innovation and day-to-day operations. I conceptualize, implement (Program management), and scale. Bovenkant formulier  In this episode, we cover the following subjects:   The importance of being proactive rather than reactive in transformation efforts. Exploring and challenging the status quo in business and personal endeavors. The founding and purpose of 10 Ops, a company focused on operationalizing opportunities. The importance of handover and training in transformation projects to ensure lasting change in organizations. Experiences and projects at Mitsubishi, including launching a non-traditional web shop. Explanation and importance of opportunity cost in business decisions. The significance of transformation as an ongoing process rather than a one-time project. The concept of creating a minimum viable team alongside a minimum viable product. The need for adaptable and entrepreneurial approaches within organizations. The cultural alignment required for successful transformations. Conducting opportunity scans to identify potential areas for change and improvement. Strategies for engaging different stakeholders in transformation initiatives. The concept of innovation cycles and assessing return at each step of a transformation process. Emphasizing the importance of the right proof of concept and realistic goal-setting. The role of risk perception in strategic planning. Encouraging a culture of experimentation, risk-taking, and learning from failure. Balancing detailed planning with flexibility, especially in pilot programs.The art of storytelling in communicating transformations and challenging existing approaches. Question form the previous guest    Links Evolving Digital  LinkedIn https://www.linkedin.com/showcase/evolving-digital-podcast    Instagram  https://www.instagram.com/evolvingdigital.podcast/?hl=en  Facebook https://www.facebook.com/profile.php?id=61566815356179     LinkedIn Martin Schneiderhttps://www.linkedin.com/in/mart-consulting/

Welcome to Episode 11 of the Evolving Digital Podcast. We explore the inspiring journey of our guest, a seasoned executive with over 20 years of experience transforming businesses and advancing technology. From their beginnings as an elite gymnast to leading global digital transformations, their story is one of resilience and insight.    In this episode, we delve into:  The crucial role of executive leadership and strategic implementation in digital transformation.  Advanced manufacturing and leading cross-functional teams for success.  Embracing diversity and inclusion as catalysts for creativity and leadership.  The importance of a holistic approach to digital transformation.  Common pitfalls in transformation efforts and strategic advice for overcoming them.  Understanding AI's implications and its role in leadership.  Agile frameworks and adaptability in achieving business goals.  Utilizing a data-driven approach to enhance business impact.  Emotional intelligence in leadership and expanding comfort zones.  Navigating the fast pace of technological advancements and Industry 4.0.  Fostering teamwork and building networks across organizations.  The significance of training and trusting people in a rapidly changing landscape.  The role of authenticity in fostering genuine connections and success.  Join us as we uncover strategies to leverage technology, achieve business success, and connect with industry professionals to explore new opportunities.  Question form the previous guest      Links  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179

In this episode, Stein Nesbakk, a marketing engineer takes you along his journey. He is blending technical expertise with marketing to drive innovation and growth. marketing excellence in the semiconductor Industry.   Working on award-winning solutions Stein has experience. At Nexperia he is a marketing engineer who started as an application engineer. Calculating the datasheets by hand made him think that could be done easier, so he came up with a ground-breaking solution within the semiconductor industry.     In this episode, we cover the following subjects:   Transition from application engineering to technical marketing.  The iterative process and limitations in hardware design compared to software.  The role of an application engineer in promoting products and interfacing with customers.  Challenges of semiconductor industry being siloed and addressing those with marketing.  Bridging the gap between product design and customer needs.  Understanding customer pain points and enhancing the perceived value of a product.  Transition from traditional marketing to more modern approaches in the B2B space.  The slow adaptation of digital advancements in the semiconductor marketing landscape.  Creating impactful digital tools to improve traditional processes.  Design and implementation of a digital solution (interactive data sheets) to streamline client operations.  Challenges of gaining user adoption and acceptance for new digital tools.  The role of digital forums and YouTube in increasing product visibility.  Differences and overlaps between sales and marketing in the B2B sector.  Analyzing historical patterns to predict future marketing trends and technological adoption.  Caution around the integration of large language models and AI due to rapid technological shifts.  Importance of focusing on a few core tools and understanding them deeply.  Developing MVPs (Minimum Viable Products) to showcase value and gain internal buy-in.  Absorbing and processing abundant information quickly due to digital advancements.  Question form the previous guest      Links  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179       LinkedIn Stein Nesbakk  https://www.linkedin.com/in/steinhansnesbakk/ 

Irene Schaefers covers the evolving digital landscape, including e-commerce's impact on traditional markets and the strategic role of digital in boardrooms. We also explore customer behavior insights, data-driven decisions, and the cultural shifts essential for successful digital transformations.    Irene Schaefers is a dynamic leader in customer experience and company growth, known for her expertise in integrating CX, technology, commerce, data, and marketing. Her career is driven by the belief that balancing exceptional customer experience with business growth is key to future success. At Siemens, she pioneered a digital-first strategy to enhance customer engagement and subsequently expanded her skills across various industries, such as developing a customer portal at NIBC and leading data-driven initiatives at Damen. Irene's entrepreneurial spirit and pragmatic approach make her a trailblazer in bringing CX to the boardroom, consistently transforming strategies into successful outcomes with passion and energy.     In this episode, we cover the following subjects:   Dive into Irene Schaefers' journey and her future endeavors in the vinyl business.  Explore the evolving role of e-commerce in traditional markets.  Understand the critical support needed for successful digital transformations.  Discover how both legacy and new tools and systems serve as enablers.  Highlight the essential focus areas within digital transformation projects.  Examine why siloes often hinder company operations.  Discuss digital and marketing's strategic place in the boardroom.  Explore new roles emerging in the boardroom.  Learn about the unified strategy connecting customer experience and brand.  Analyze the dynamics between sales and marketing teams:  Balancing marketing and sales objectives, with long- and short-term strategies.  Discover how digital and martech solutions integrate sales, marketing, customer experience, and brand efforts.  Identify where to begin when stepping into a new role.  Understand the importance and impact of a customer portal.  Explore changes in B2B ordering processes.  Recognize the significance of data and derive valuable insights.  Track customer behavior and its psychological aspects.  Address cultural changes stemming from digital evolution in traditional organizations.  Gain key insights for decision-making in business transformations.  Hear Irene's advice to the company.  Engage with a thought-provoking question from the previous guest.  Evolving Digital   LinkedIn  https://www.linkedin.com/showcase/evolving-digital-podcast      Instagram   https://www.instagram.com/evolvingdigital.podcast/?hl=en    Facebook  https://www.facebook.com/profile.php?id=61566815356179     LinkedIn Irene Schaefers https://www.linkedin.com/in/ireneschaefers/

In this episode, we introduce Bram Fasseur, the “Head of Product” at 247TailorSteel and explore his journey to a digital role, highlighting the award-winning product that impacted the industry. We discuss key topics like feedback loops, team dynamics, digital integration, client expectations, AI advancements, and strategies for successful product development in high-tech environments. With over a decade of experience in building digital products and leading teams, Bram has acquired extensive knowledge across various industries including e-commerce, manufacturing, media, and marketing. His career encompasses roles such as “senior product owner,” “senior product manager,” and business development manager, showcasing his versatility and expertise. Bram is an enthusiastic and seasoned digital product leader who prioritizes both customer and business value. His passion lies in product development and advancing team maturity. He approaches his work with a clear vision, achieving goals step by step through an agile mindset. Within teams, he fosters an open atmosphere that encourages quick decision-making, mutual learning, and celebrating success. In this episode, we cover the following subjects: Introducting Bram The process of the product award-winning product made some noise in the industry. Uncovering the "Why" in Bram's journey to his current (digital) role. The impact of new processes and technologies has significantly evolved and influenced your job. Navigating the challenge of feedback loops and the path forward in digital product development within high-tech and manufacturing environments. The team within product development and deciding who to include. Exploring the success factors within product development by asking why and discovering the problem. The impact of asking why and the strategic approach. The role of management and leadership in digital transformation and product development to unify teams. Accelerating digital integration and incorporating it into the logistics process. What advice would you give to someone aiming to launch their product in the digital world? Managing client expectations and the thought process behind continuous innovation and evolution with clients. Technical evolutions AI and the data Scalability and its connection with software and machines Addressing the needs of different customer groups within digital product development Making digital product development a success and what to do with marketing. The expectation within three years of digital product development How to succeed in this rapidly evolving space as a product owner & the risk. The question of the next guests   LinkedIn ⁠https://www.linkedin.com/showcase/evolving-digital-podcast⁠  Instagram ⁠https://www.instagram.com/evolvingdigital.podcast/?hl=en⁠ Facebook ⁠https://www.facebook.com/profile.php?id=61566815356179⁠ LinkedIn Bram Fasseur https://www.linkedin.com/in/bramfasseur/

In this episode, we delve into the collaboration between digital advancements and engineering, emphasizing transformative gaming technologies and the complexities of industry change. We discuss the engineers' mindset, evolving design processes, and how new digital solutions address pain points. Additionally, we tackle the challenges of balancing project-based business models with digital transformation, the rapid pace of industry change, and offer advice for leaders aiming to break boundaries in traditional sectors. Witteveen + Bos is a renowned engineering and consultancy firm with 22 offices across 11 countries, handling over 4,000 projects annually. Operating in the traditionally conventional construction and engineering sector, the firm is at the forefront of digital innovation. Otto Schepers, a business unit manager with a wealth of digital experience, is passionate about integrating digital solutions into these industries. He recognized the necessity for the sector to embrace digital advancements to stay competitive. Digital tools play a crucial role in presenting designs to stakeholders, offering a preliminary view of construction projects and enhancing engagement. In this episode, we cover the following subjects: How digital and engineering work together. The “aha” moment of gaming technologies Why it’s hard to transform the engineering industries. Creating mental space to tackle complex challenges and understand their effects. The power of engineers’ mindset. The design process will evolve with digital advancements. The use of relatively new digital solutions. Focusing on fixing pain points The “aha” moment of Otto The challenge of balancing a project-based business model, driving digital transformation, and securing funding. People, processes, and technologies need to change at the same time. The rapid change in the industry Combining forces within the industry “Digi dare award” - Dare to break boundaries, dare to be different.   The piece of advice to others leading digital transformation in a traditional sector. Evolving Digital LinkedIn https://www.linkedin.com/showcase/evolving-digital-podcast  Instagram https://www.instagram.com/evolvingdigital.podcast/?hl=en Facebook https://www.facebook.com/profile.php?id=61566815356179   LinkedIn - Otto Schepers https://www.linkedin.com/in/ottoschepers/

In this episode, Tom Webbink, a seasoned manager, and consultant, shares his experience in sales, after-sales, customer journeys, customer experience, customer contact, field service, and related service environments. Over the years, he has worked with service and after-sales organizations—both in-house and with external suppliers—across Europe, the Americas, Asia, and Africa, gaining a broad range of insights.  Tom has experience in project management, operational leadership, and managing financial and performance responsibilities. He is skilled in root-cause analysis and problem-solving, with a strong eye for identifying and addressing issues effectively. With a practical, customer-focused approach, Tom is also passionate about people development and career coaching, helping others grow and achieve their potential.   Currently, Tom is applying his experience in his role as Business Development Manager at ContactCare, where he focuses on fostering partnerships and creating growth opportunities.  In this episode, we cover the following subjects: Introduction of Tom & his journey. The involvement of digital within the contact center The shift of tools & AI in the business A solution to a challenge of a problem: chatbot to take the first line of communication. The advice depends on the challenge clients are facing. The customer contact is more complex – multiple channel communication. Why companies should consider and need to fix the basics first. Finding the balance between making it efficient and personal. Customer care & after-sales need to grow when your company grows. The importance of having the basics of customer care & after-sales. The right order of setting up the basics of customer care. Customers & people learn from integrating tools in customer care. Ask the right questions to solve the problem. The change within customer care and the place in the customer journey. A success of getting customer care from the back to the beginning of the customer journey. The use of client data in optimizing the experience Upselling with customer care and upselling or cross-selling while contacting customer care. In the 3-5 years what would you predict will be a major shift in the industry? The difference between the consumer and the B2B A piece of advice to keep up the pace with stay on top of this. Companies should focus on those changes. Sharing the resources The last question of the previous guest LinkedIn https://www.linkedin.com/showcase/evolving-digital-podcast    Instagram https://www.instagram.com/evolvingdigital.podcast/?hl=en   Facebook https://www.facebook.com/profile.php?id=61566815356179 LinkedIn Tom https://www.linkedin.com/in/tomwebbink/

In this episode, Alex Koshkarov, channel director project business at Somfy, will take you along his journey.  Experienced B2B professional with a demonstrated history in driving growth through Sales, Marketing, and Strategy across electronic manufacturing, lighting, architecture, furniture, and technology products and services industries. Strong commercial acumen with a strategic and risk-based approach, and outstanding interpersonal, communication, and leadership skills. In this episode, we cover the following subjects: The introduction of Alex. The journey of Alex and his love for Holland. Sustainability of dynamic solar shading as a standard part of the building package. How are you using digital to get messages across? Hybrid events & tooling and especially the return-on-investment tool. The challenge that drives Alex in his work. Navigating while shifting the focus from consumer to project. Changing the solar shading industry. The conservative construction industry and the human change you are looking for. Trying to change the perspective. The biggest component –touching the people’s side. Bringing knowledge to the market as a thought leader. Measuring success. The visionaries & doing something different. Doing everything with passion. Stepping away from the daily routine. Embracing the unknown. The question from the previous guests. LinkedIn ⁠https://www.linkedin.com/showcase/evolving-digital-podcast⁠  Instagram https://www.instagram.com/evolvingdigital.podcast/?hl=en Facebook ⁠https://www.facebook.com/profile.php?id=61566815356179⁠   Website page ⁠https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify⁠ LinkedIn - Alex Koshkarov ⁠https://www.linkedin.com/in/alexeykoshkarov/⁠

In this episode, Robby Ferdinandus General Manager Logic Business at Nexperia. Nexperia’s Logic Business is the foundation for Business Group Analog & Logic ICs. International Sales and Marketing executive with global experience in the semiconductor/high-tech industry, complemented by an MSc. in International Business Studies and leadership courses at IMD Switzerland and Harvard Business School. Also, a serial investor in Dutch start-ups and scale-ups in technology, retail and fitness. In this episode, we cover the following subjects: Introduction of Robby. Exploring what makes the B2B/tech world intriguing for marketing and sales. The evolution of customer intimacy in the tech world and recreating it digitally. Meeting customer needs in purchasing future products by understanding their journey and the problems being solved. Focusing on solutions, not just products. Standing out from the crowd. Providing face-to-face solutions for customers Strategies for handling leads and executing follow-ups. Joining forces: marketing and sales departments. The evolution of digital sales tools for B2B key accounts Adapting to and accepting remote/hybrid work models Entrepreneurship as a key to an adaptive mindset Challenges and adaptations in using machine learning and AI for business decisions. The question of the previous guest. LinkedIn ⁠https://www.linkedin.com/showcase/evolving-digital-podcast⁠  Instagram ⁠https://www.instagram.com/evolvingdigital.podcast/?hl=en⁠ Facebook ⁠https://www.facebook.com/profile.php?id=61566815356179⁠ Website page ⁠https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify⁠ LinkedIn Robby Ferdinandus - ⁠https://www.linkedin.com/in/robbyferdinandus/⁠

In this episode, Michiel Verheij, a consultant at TRIMM, shares his perspective on digital maturity. Michiel works at TRIMM, a full-service digital agency and architects of digital for over 30 years. They excel in adapting to change and building new pathways in the high-tech and manufacturing industries. Digital evolution is not just about technology; the human element is key, and progress occurs at the intersection of human and digital. In this episode, we cover: Michiel's heartwarming favorite story from his 10 years at TRIMM The difference between digitization, digitalization, and transformation People, processes, and technology Smart Industries and the visions of entrepreneurs The importance of communication and change management Understanding digital maturity Overcoming barriers and taking the first steps toward digital maturity Starting with innovative ideas and embracing the "pilot mindset" "A fool with a tool is still a fool" The company Michiel discusses is named Dacom. Want to learn more about high-tech and manufacturing? Evolving Digital Links LinkedIn https://www.linkedin.com/showcase/evolving-digital-podcast  Instagram https://www.instagram.com/evolvingdigital.podcast/?hl=en Facebook https://www.facebook.com/profile.php?id=61566815356179 Website page https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=General+account&utm_id=Podcast+-+Spotify Michiel Verheij LinkedIn - https://www.linkedin.com/in/michielverheij/

In this episode, we talk to Robert O'Neill, a message engineer, content architect, and number cruncher, as he shares his 30-year professional journey. As the owner and director of Pyramidion – a B2B communications agency focused on semiconductor, biomed, renewable engineering, and Industry 4.0 customers – Robert is a passionate storyteller at heart. He and his team believe every communication piece should tell a story. Because a good story draws you in and brings you closer to the characters. In short, a good story sticks in your mind – and getting inside your audience’s mind is the key to successful business communications. Robert’s unique blend of engineering training and marketing experience, particularly in high-tech and manufacturing sectors, brings a technical depth to his role as a writer. With a background that includes working with industry giants like ASML, Philips, NXP, and Nexperia, he explores how his engineering thought-processes enhance his work in creating compelling, audience-focused content. In this episode, we dive into the following topics: Robert’s career journey and his passion for content-driven innovation Bringing fantastic innovations to market with targeted, engaging content The role and structure of marketing departments in HTM industries The importance of a solid data foundation in marketing Bridging the gap between marketing and sales, to dissolve siloed thinking Transforming marketing from a cost center to a profit center Cutting through the noise within the digital age The evolution of AI in marketing communication strategies and content Finding and creating gems, not just generating noise Evolving Digital links LinkedIn https://www.linkedin.com/showcase/evolving-digital-podcast  Instagram https://www.instagram.com/evolingdigital.podcast/?hl=en Website https://www.trimm.nl/en/pages/Evolving-Digital-Podcast?utm_source=Spotify&utm_medium=Robert+O%27Neill+&utm_id=Podcast+-+Spotify Connect with Robert https://www.linkedin.com/in/robertoneill/