For Immediate Release Podcast

In this FIR Interview, Shel Holtz and Neville Hobson talk with crisis and risk communication expert Philippe Borremans about his Crisis Communication 2026 Trend Report. We explore what communicators and organisations are really prepared for – and where the gaps between awareness and action remain widest – in a world shaped by AI, declining trust, and overlapping crises. Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/

In this episode of FIR Interviews, we welcome back a long-time friend of the podcast, award-winning journalist and media researcher Craig Silverman, for his third appearance – this time to talk about his new venture, Indicator. Craig is best known for his work on media accuracy, verification, and exposing digital misinformation, including reporting at ProPublica and BuzzFeed News, and as founder and editor of "Regret The Error" and its subsequent book. Now, with co-founder Alexios Mantzarlis, he has launched Indicator, a subscription-based site and newsletter focused on reporting, resources, and training that help professionals understand and investigate digital deception. In this wide-ranging conversation, Craig explains how Indicator came to be, the challenges of launching a media startup, and what kind of impact he hopes to achieve. He also shares practical insights for communication professionals facing the growing threat of coordinated inauthentic behaviour, fake reviews, and AI-generated disinformation.

Josh Bernoff has just completed the largest survey yet of writers and AI – nearly 1,500 respondents across journalism, communication, publishing, and fiction. We interviewed Josh for this podcast in early December 2025. What emerges from both the data and our conversation is not a single, simple story, but a deep divide. Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/

GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact of generative search. Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/ 

In this reflective follow-up to our FIR Interview in July with Monsignor Paul Tighe of the Vatican, Neville and guest co-host Silvia Cambié revisit some of the key themes that resonated deeply from that conversation. With a particular focus on the wisdom of the heart – a phrase coined by the Vatican to contrast with the logic of machines – Neville and Silvia explore the ethical responsibilities communicators face in the age of artificial intelligence. The discussion ranges from the dignity of work and the overlooked realities of outsourced labour, to the limitations of technical expertise when values and human well-being are at stake. Continue reading: https://www.firpodcastnetwork.com/for-immediate-release/