Fresh Perspectives

Discover how the Fresh Produce & Floral Council (FPFC) connects, educates, and advocates for the vibrant produce and floral industries while hosting lively events that bring the community together. This episode highlights upcoming opportunities like the pickleball tournament benefiting the City of Hope, the regional roundtables across the Pacific Northwest, Northern and Central California, and Southern California, as well as the annual holiday reception in Anaheim. Listeners will learn how FPFC fosters powerful networks among growers, retailers, and industry partners, provides cutting-edge education and professional development, and champions policies that support a thriving fresh food and floral marketplace—all while creating fun, interactive gatherings that strengthen every link in the supply chain.

Tune in for a full preview of the Harvest Forum and Fair, the Fresh Produce and Floral Council's newly reimagined signature event. You'll learn how this three-day experience blends a fall-focused trade show with industry-specific education, networking opportunities, and direct access to key buyers. Discover what sets this event apart from other expos, including tailored workshops, exclusive receptions, and unique sponsorship opportunities. Whether you're an exhibitor, buyer, or industry professional, this episode will help you understand why this event is generating so much buzz and how you can make the most of it. 

In this episode of Fresh Perspectives, you'll hear how the produce and floral industry is cultivating its future leaders through mentorship, hands-on learning, and meaningful community connections. Whether you're new to the field or a seasoned professional, you'll gain insight into the power of industry apprenticeship programs, the importance of investing in young talent, and how real-world experience—paired with strong support networks—can shape confident, capable professionals. Discover what makes this fast-paced, ever-evolving industry both a challenging and deeply rewarding place to grow your career.

In this debut episode of Fresh Perspectives, we kick things off by introducing the purpose and vision behind the podcast, and why the produce and floral industries need a fresh platform for conversation. You'll hear about the history and mission of the Fresh Produce & Floral Council (FPFC), the importance of industry connections, and how the organization is evolving to meet current challenges—from labor and tariffs to education and innovation. We also highlight key upcoming events and dive into what makes this industry so dynamic, collaborative, and essential. Whether you're new to the field or a longtime professional, this episode sets the stage for what's to come.