Front Row Back Row Podcast: Presented By PhysioGrowth

Pricing in physical therapy has become one of the biggest comparison traps in the profession. From cash-based clinicians charging premium rates to social media “experts” flaunting high-ticket services, it’s easy... The post Why Most PTs Price Their Services Wrong appeared first on Simplify Motion.

Most physical therapists think getting space in a gym will instantly bring in clients… but what happens when it doesn’t? In this episode, we break down the reality of starting... The post How to Turn a Gym Into a Referral Machine (Without Being Slimy) appeared first on Simplify Motion.

In this episode, we break down one of the most common narratives we hear from students and new grad physical therapists: that insurance-based clinics are high-volume mills and cash-based practices... The post New Grad Myths: Insurance PT, Burnout, and the Truth Behind Volume appeared first on Simplify Motion.

Bad reviews happen—even if you run a great practice. The difference is how you respond, recover, and protect your reputation moving forward. In this episode of the Front Row, Back... The post The Clinic Owner’s Playbook for Dealing with Negative Reviews appeared first on Simplify Motion.

Most clinic owners say they “track their numbers”… but when you dig deeper, they’re either tracking the wrong ones—or not actually using them to make decisions. In this episode, Brian... The post How to Get Your Team to Care About Metrics appeared first on Simplify Motion.

Physician-Owned Physical Therapy (POPT) clinics are still a very real threat to independent physical therapists—and in this episode, Brian and Owen break down why. We dive into the ethical dilemmas... The post Physician-Owned PT: Is It Ethical… and How Do Independent Clinics Compete? appeared first on Simplify Motion.

Hiring your first employee—or your next one—is one of the biggest inflection points in a physical therapy business. But most clinic owners approach hiring backwards. They focus on filling a... The post Hiring Great PTs (and Actually Keeping Them) appeared first on Simplify Motion.

Every PT owner hits this moment eventually: You’re too busy to stay where you are…But not quite big enough to feel comfortable taking the next leap. In this episode, Owen... The post Space or Staff? The Hardest PT Business Decision appeared first on Simplify Motion.

Every PT owner says they want more patients. But very few are willing to fix the one area that directly controls patient experience, retention, scheduling efficiency, and cash flow: the... The post A $5,000 Conversation About Front Desk Efficiency appeared first on Simplify Motion.

AI is everywhere in PT right now—but most owners are trying to plug “new tech” into broken workflows and then blaming the tool when it fails. In this episode of... The post Sh** In, Sh** Out: Why AI Exposes Your Broken Process With Jerry Durham, PT appeared first on Simplify Motion.

You’ve got a real practice now. Revenue is coming in, your schedule is packed, and on paper everything looks “successful”… but you’re doing everything. And you can feel it: the... The post $300K and Stuck: The Solo Ceiling Every Cash PT Hits appeared first on Simplify Motion.

Every physical therapy owner has felt it: one month you’re on top of the world, the next you’re wondering where the referrals went. In this episode, Brian and Owen break... The post Good Months, Bad Months: How PT Owners Actually Survive the Swings appeared first on Simplify Motion.

Most physical therapy owners don’t think about hiring until they’re already in trouble. A staff member leaves. Life happens. Suddenly you’re drowning in patients, working more hours, and scrambling to... The post Hiring Is a Sales Problem (And Most PT Owners Are Doing It Wrong) appeared first on Simplify Motion.

New grad physical therapists are entering the profession with record-high student loan debt, rising salary expectations, and a system that hasn’t kept up with reality. In this episode, Brian and... The post Why New PTs Feel Burned Out Before They Start (And How to Fix It) appeared first on Simplify Motion.

Everyone agrees 1:1 care can be great—but is it scalable, sustainable, or realistic for treating the masses? Brian and Owen break down the economics of PT, reimbursement stagnation, delegation models,... The post You Can’t Out-Care Bad Economics: The Real PT Problem appeared first on Simplify Motion.

In this episode, Brian breaks down the fundamentals of pricing physical therapy services, cutting through the noise and confusion that surrounds cash-based care. He walks through how pricing actually works... The post Stop Guessing Your Prices: How PT Pricing Actually Works appeared first on Simplify Motion.

Every cash-based physical therapy practice wrestles with the same question: how do I keep patients from falling off while making sure new ones keep coming in the door? In this... The post Beating Churn in Cash-Pay PT: How to Keep Patients & Keep Growing appeared first on Simplify Motion.

Every PT clinic has them—B and C employees who don’t perform at the A-player level. In this episode, we break down how physical therapy business owners can actually manage, motivate,... The post How PT Owners Actually Manage B and C Employees appeared first on Simplify Motion.

Are you struggling to hire and keep great clinicians in your physical therapy clinic? In this episode, Hiring Mistakes PT Owners Keep Making (Do This Instead), we break down the... The post Hiring Mistakes PT Owners Keep Making (Do This Instead) appeared first on Simplify Motion.

Think short-term moves can’t create lasting success? Think again. In this episode, we reveal how early SEO work can snowball into a steady stream of patients, and why the right... The post Short-Term Moves for Long-Term PT Wins appeared first on Simplify Motion.

Most physical therapy practice owners know they should network—but few understand the untapped potential they’re leaving on the table. In this episode, we uncover the networking secrets every PT entrepreneur... The post Networking Secrets Every PT Entrepreneur Misses appeared first on Simplify Motion.

Are you a physical therapy practice owner drowning in administrative tasks? We get it. For years, the go-to solution has been hiring a virtual assistant (VA). But with the rapid... The post I Tested VAs vs. AI in My PT Practice for 2 Years. Here’s What Happened. (Ep. 93) appeared first on Simplify Motion.

In this episode, we dive into how physical therapist Brian has implemented an AI scribe tool into his documentation workflow. He shares the impact it’s had on his efficiency, the... The post Two (Not Sponsored) PT Business Owners Talk Experience With AI Scribe appeared first on Simplify Motion.

Every physical therapy business hits a cold stretch — when the phone isn’t ringing, and new leads seem to dry up. In this episode, we talk about how to overcome... The post Bouncing Back from the Lull – Overcoming Cold Periods (Ep. 91) appeared first on Simplify Motion.

What does it really take for a professional sports team to achieve peak performance? In this episode, we’re sitting down with Dr. Jeremy Bettle, PhD, a true powerhouse in sports... The post Elite Teams: The Science of Success in Pro Sports with Dr. Jeremy Bettle (Ep. 90) appeared first on Simplify Motion.

In this episode, we break down the essential steps to make your physical therapy business more attractive to potential buyers—whether you’re looking to sell soon or simply want to build... The post How to Make Your Physical Therapy Business More Sellable (Ep. 89) appeared first on Simplify Motion.

In this episode, we dive into smart strategies physical therapists can use to attract and convert new patients—starting with that very first ad. From crafting a compelling offer that grabs... The post Hooked from the First Click: Crafting Irresistible Offers for New PT Patients (Ep. 88) appeared first on Simplify Motion.

In this episode, we dive into a real-world case study from one of the entrepreneurs in our mentorship group. This business owner was juggling too many offers, spreading themselves thin,... The post Optimizing Time & Finding Your Niche: A Real Case Study from Our Mentorship Group (Ep. 87) appeared first on Simplify Motion.

Are you a physical therapist looking to supplement your income and gain valuable entrepreneurial experience? In this episode, we dive into the world of side hustles tailored specifically for PTs.... The post Side Hustles – Which Ones Can Help You Build A Business Or Just Build Your Income? (Ep. 86) appeared first on Simplify Motion.

In this episode, we dive into one of the most debated strategies for growing a physical therapy practice: offering free or discounted visits as a lead magnet. If you’re a... The post Should You Offer Free Visits Or Discounted Visits To Get New Patients? (Ep. 85) appeared first on Simplify Motion.

In this episode, we break down one of the most common and important questions for physical therapists in private practice: How do you set your cash rate? We cover the... The post Setting Your Cash Rate: What to Charge for Physical Therapy Services (Ep. 84) appeared first on Simplify Motion.

Oh no, you’ve hit a slow period in your business. What do you do? Hammer marketing? Make more patient reactivation calls? Completely change up your business model? Likely it’s a... The post How To Navigate Business Plateaus (Ep. 83) appeared first on Simplify Motion.

How can you multiply your time? 1-on-1 sessions are great, but you quickly find out you are limited by time. Developing a strategy to see more clients in the same... The post How You Can Leverage One-To-Many Models In Your PT Practice (Ep. 82) appeared first on Simplify Motion.

In this episode we discuss strategies to get the most out of in-person interactions, and how to leverage your time for the most return. Everyone has an opinion on social... The post The Value Of “Boots On The Ground” Marketing (Ep. 81) appeared first on Simplify Motion.

As an owner you get hit up for sponsorships all the time, but which ones provide a return? You can’t put a price on a cause close to your heart,... The post What Sponsorships Are Worth It For Your Physical Therapy Practice? (Ep. 80) appeared first on Simplify Motion.

“They are leaving and I know they are trying to take my patients!” If you have managed long enough, you have uttered these words. We talk about how we have... The post How To Handle An Employee Stealing Patients (Ep. 79) appeared first on Simplify Motion.

This episode is an update on Brian’s trial run with an AI software that instantly calls leads and gets them on the schedule. This is a real world application of... The post Can AI Get You More Patients? – NOT SPONSORED (Ep. 78) appeared first on Simplify Motion.

You’ve hired someone, you have a great training schedule, and you want it to work out. But the first week you need to pay them – and they aren’t seeing... The post How To Strategize Your Onboarding Weeks (Ep. 77) appeared first on Simplify Motion.

Owning a business is not all it’s cracked up to be on Shark Tank. There are long hours, deadlines, and you have to deal with the hardest and most complicated... The post The Storms Of Business Ownership (Ep. 76) appeared first on Simplify Motion.

Our guest has an inspiring story of starting out working his way up the healthcare ladder to become CEO of TeamSelect. He didn’t stop there. He then went on to... The post From Boardroom To Entrepreneurship As A Clinician: Interview with Clay Hall, former CEO of TeamSelect and Owner of PracticeRx Concierge Medicine (Ep. 75) appeared first on Simplify Motion.

“I’m my own boss, why do I still need to network?” Hiring, marketing, and self-improvement are all huge benefits of networking as an entrepreneur. The PTs who don’t have difficulty... The post Harness The Power Of Networking (Ep. 74) appeared first on Simplify Motion.

You’ve spent all this time and money hiring a PT, now how do you protect that investment. The doom cycle of turnover starts with bad training and bad expectation setting.... The post How To Get The Most Out Of Your Team (Ep. 73) appeared first on Simplify Motion.

“$67 evaluation for new patients!” “Packages for 15% discount!” Giving people a deal is a tried and tested way of bringing in new customers, but how deep should you cut?... The post Should You Discount Your Services To Get More Patients? (Ep. 72) appeared first on Simplify Motion.

How is AI going to make things better? Yeah you’ve saved time writing Instagram captions, but how does it translate to more productive businesses? Brian has been getting pitches constantly... The post Does AI Today Actually Solve A PT Owner’s Problem? (Ep. 71) appeared first on Simplify Motion.

Home Depot isn’t a “credit-card based” hardware store, so why do so many PTs call themselves “cash-based?” It’s far more important to be a good business owner than how you... The post Why Do We Categorize PT Practices By How We Take Payment? (Ep. 70) appeared first on Simplify Motion.

As you grow, you are just getting every new patient you can find. As you get bigger, you will realize that you need to diversify your referral sources. In this... The post Understanding Client Risk (Ep. 69) appeared first on Simplify Motion.

Many who have gone into cash-pay PT have noticed it’s a slow process. Finally, you build up to a consistent caseload. But then you have a choice to make. Do... The post I’m Busy, Now What? The Cash Pay PT Wall (Ep. 68) appeared first on Simplify Motion.

About the hosts: Brian owns a 5-clinic company doing $2M in annual revenue which he started from the back of his car as a mobile PT. Owen helped take a... The post When To Outsource Marketing (Ep. 67) appeared first on Simplify Motion.

At some point in your entrepreneurial journey you will need to outsource some of the things you don’t like doing, or don’t do well. For most PTs, this is advertising.... The post How To Avoid Being Burned By Ad Agencies And Other Vendors As A PT (Ep. 66) appeared first on Simplify Motion.

About the hosts: Brian owns a 5-clinic company doing $2M in annual revenue which he started from the back of his car as a mobile PT. Owen helped take a... The post How To Know Which AI “Fix” Is Worth It (Ep. 65) appeared first on Simplify Motion.