GTM Made Simple

When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: It’s visual problem solving. It’s a business strategy. It’s a way to position your voice in the market. In this #onehero episode, we speak with Shannel Wheeler, Founder of Awesome Design Academy, about everything design and its role in business. What we discussed:Why sales & marketing needs designDesign’s role in brand consistency Design’s trust & credibility Check out these additional resources mentioned during the episode:Awesome Design: 25 Things You Should Know Before Becoming a Graphic Designer by Shannel WheelerDesign Insights by Shannel Wheeler This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.

As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices: To continue working in uncertainty, diminishing the buyer’s experience as we sink deeper into obscurity. Or, to harness the information that’s at our fingertips and foster the best matches between customer and product. Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing. He covers: Why the current buyer’s experience is dangerously disconnected Trends every marketer should be aware of How to move marketing and sales into the next generation To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.