Higher Ed Leaders by Viv Higher Education

In this conversation, Brooke Barnett reflects on her path to the presidency of Rollins College, sharing how an unplanned career that began in journalism evolved into academic leadership through a passion for storytelling, teaching, and amplifying diverse voices. She discusses her first year in the role as a time of deep listening, relationship-building, and community immersion, emphasizing the importance of hospitality and connection. Barnett also makes a strong case for the value of liberal arts education in today’s rapidly changing world, arguing it equips students with critical thinking, adaptability, and ethical reasoning needed in an AI-driven future. She highlights Rollins’ distinctive approach, blending a residential campus experience with access to the cultural and economic opportunities of the Orlando area, and introduces innovative initiatives like the “innovation triangle” that connect education, leadership development, and community impact. Throughout, she underscores the importance of balancing mission and financial sustainability in higher education and encourages aspiring leaders to stay curious, listen deeply, and lead with humility.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Brooke Elliott, Dean of Gies College of Business at the University of Illinois Urbana-Champaign, joins host Suzanne to share how a land grant mission and a deep belief in access have shaped one of the most innovative business schools in the country. Brooke traces her unexpected path from aspiring lawyer to academic dean, and explains how Gies Business has challenged the traditional model of business education by launching an affordable, fully online MBA that now serves over 4,500 students in 160 countries. She discusses how stackable credentials, persistent leadership, and mission-driven culture have helped Gies break through the institutional inertia that stops most schools from making real change. The conversation also explores how Gies is navigating the rapid rise of AI, why the future of business education hinges on critical thinking and adaptability over technical skills alone, and what Brooke hopes every Gies graduate will carry with them long after they leave: a sense of purpose, a competitive edge, and a lasting community.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Arthur Levine, President of Brandeis University, shares his remarkable leadership journey and the bold transformation he has set in motion at Brandeis since joining in November 2024. Drawing on decades of experience leading institutions like Teachers College, Columbia and the Woodrow Wilson Foundation, Levine describes how he rallied 88% of the faculty to approve a sweeping reinvention of the liberal arts, one that combines competency-based general education, a new Center for Applied Liberal Arts and Careers, an innovative second transcript, and a full reorganization of the university's academic structure. He argues that higher education is at a critical inflection point, with 20-25% of institutions at risk of closing, and that the liberal arts must regain their practical footing, keeping "one foot in the library and one foot in the street." Throughout the conversation, Levine offers candid, actionable advice for higher ed leaders, emphasizing the importance of telling faculty the truth about the stakes, enlisting them as partners in change, deeply understanding the students you serve, and being willing to dream big while starting small.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode of the Higher Ed Leaders podcast, Suzan sits down with Scott Beaulier, H.A. (Dave) True Family Dean of Business at the University of Wyoming, to discuss his path from first-generation college student to business school dean and what leadership looks like in today’s rapidly evolving higher education landscape. Scott shares how his career in economics gradually led him into academic leadership and reflects on the mission-driven work of land-grant universities serving rural and first-generation students seeking economic mobility. The conversation explores the current moment in business education, including questions about the value of higher education, the growing influence of AI, and the skills students need most to succeed in a changing workforce. Suzan and Scott also discuss the importance of mentorship, ethical leadership, and human-centered skills such as communication and relationship-building that technology cannot easily replace. Throughout the episode, Scott offers candid advice for aspiring higher education leaders and reflects on the challenges and opportunities facing universities as they navigate disruption while remaining focused on student success.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Drew University President Hilary shares how she is rethinking the future of higher education through bold, entrepreneurial leadership. From launching an experimental new college designed for real-world problem solving to challenging traditional academic structures and cost models, she offers an honest look at what colleges must do to stay relevant and sustainable. This conversation explores risk-taking, innovation, lifelong learning, and what today’s students truly need from their education, making it a must-listen for anyone interested in the future of leadership and learning.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode of the Higher Ed Leaders podcast, Suzan sits down with Joseph to discuss what leadership looks like in a time of disruption across higher education. Drawing on more than 35 years in higher ed communications and his work as an executive coach, Joseph shares his philosophy of heart-first leadership, which prioritizes empathy, presence, and psychological safety while still holding teams to high standards. The conversation explores how leaders can shift from being the person with all the answers to becoming a coach who asks powerful questions that unlock creativity and ownership within their teams. Suzan and Joseph also reflect on the pressures facing higher education today, including demographic challenges, talent retention, and rising expectations for marketing and communications teams, as well as the evolving role of AI in the field. Throughout the discussion, Joseph emphasizes that in a complex and uncertain environment, the most effective leaders focus on building trust, supporting their people, and creating workplaces where teams feel safe to learn, experiment, and do their best work.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, longtime University of Maryland, Baltimore County (UMBC) president Dr. Freeman Hrabowski reflects on three decades of transformational leadership and the lessons that shaped one of the nation’s most innovative public universities. He shares how a relentless focus on student success, equity in STEM, research excellence, and community impact helped UMBC become a national model for inclusive achievement. Drawing from his experiences in the Civil Rights Movement and his tenure leading through change, Dr. Hrabowski offers candid insights on moral leadership, shared governance, resilience, and the responsibility higher education holds in preparing students to lead with purpose in a complex and evolving world.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, former UC Berkeley Chancellor Carol Christ reflects on her unexpected path to university leadership and the realities of guiding a major public institution through a period of intense disruption. From free speech controversies and financial pressures to the COVID-19 pandemic and shifting public perceptions of higher education, Christ shares how entrepreneurial thinking, clear communication, and strong institutional values shaped her leadership approach. Drawing on decades as a faculty member, president of Smith College, and chancellor at Berkeley, she explores the evolving role of higher education, the importance of access and affordability, and why universities must balance innovation with stability. Throughout the conversation, Christ emphasizes storytelling, transparency, and a strong moral compass as essential tools for leading institutions and preparing students for uncertain, rapidly changing careers.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Bard College President Leon Botstein reflects on a remarkable five decades in higher education leadership. He shares how he unexpectedly became a college president in his twenties, the lessons learned from leading through financial and cultural change, and how higher education has evolved over time. The conversation explores the tension between excellence and access, the growing challenges facing college leaders, and the enduring value of a rigorous liberal arts education. Leon offers a candid, long-view perspective on the role colleges and universities play in shaping thoughtful citizens and strengthening society. This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Greg Karzhevsky, founder of Jersey College, shares how a real workforce need led him to create a nursing school built for adult learners. What began as a way to support medically fragile children and the families who care for them grew into a multi-campus institution focused on student support, access, and outcomes. Greg walks through the challenges of building and scaling a highly regulated institution, the importance of mission-driven leadership, and how Jersey College continues to respond to the ongoing nursing shortage by meeting students where they are.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Welcome to Higher Ed Leaders, the podcast for higher education professionals who believe colleges and universities are strongest when they are bold, adaptive, and built to last. This season, we’re again focused on entrepreneurial leadership, this time through founding and legacy stories;  exploring how institutions, schools, programs, and major initiatives were first imagined, launched, and sustained. Through conversations with presidents, vice presidents, and senior leaders, the podcast digs into decision-making with imperfect information, prioritization, and knowing when to move forward or say no, all with an eye toward long-term impact in higher education.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Carlow University President Kathy W. Humphrey shares her leadership story, shaped by her experience as a first-generation college student, her faith, and her lifelong comfort with navigating uncertainty. She reflects on Carlow’s founding mission to meet “the next great need” and how that legacy continues to guide the University’s growth today. Dr. Humphrey discusses entrepreneurial leadership in higher education, the importance of meeting students and employers where they are, and how staying grounded in purpose helps leaders navigate constant change, criticism, and challenge.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode of Higher Ed Leaders, Thom D. Chesney, President of Southwestern College, offers an in-depth look at his 40-year journey through higher education and the leadership lessons he has learned along the way. Now in his third presidency, Thom reflects on his path from faculty roles to executive leadership, the influence of his humanities background, and the value of servant leadership and curiosity in building a strong campus culture. He explains how Southwestern College's mission to transform consciousness through education shapes every part of its graduate programs, including art therapy, counseling, and visionary leadership.Thom also discusses the college’s strategic focus on sustainable growth, the expansion of its continuing education offerings, and the ways it supports students and staff through a values-driven model centered on partnership, empowerment, mindfulness, and love. With a clear commitment to maintaining a sense of belonging while managing growth, Thom shares what it means to lead a purpose-driven institution in today’s higher education environment. This episode is filled with insights for anyone interested in leadership, campus culture, and creating meaningful impact in higher education.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, President Michael Hammond of Gordon College shares his unconventional path into higher education leadership. His journey was not the result of a set career plan, but rather a desire to combine intellectual inquiry with meaningful community engagement.He reflects on Gordon’s founding mission to provide education to marginalized individuals and to integrate Christian service with rigorous academic and professional preparation. As he discusses the current challenges facing Christian higher education, including the demographic cliff and evolving job markets, President Hammond emphasizes the importance of innovation, adaptability, and a clear Christian identity. He also highlights the value of giving faculty and deans greater autonomy to lead program development.Throughout the conversation, he speaks to the importance of trust, collaborative leadership, and in-person connection in building a strong campus culture. He closes with optimism, believing institutions that offer both moral grounding and professional excellence will continue to be relevant. He also shares how the principle of “Unreasonable Hospitality” shapes his leadership, encouraging a culture of empathy, generosity, and care.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, we delve into the transformative journey of Karlyn Crowley, Provost of Ohio Wesleyan University, exploring her profound impact on higher education. From her early experiences that solidified her belief in the liberal arts to her innovative leadership during the challenging times of the pandemic and beyond, Karlyn shares insights into fostering inclusive environments, navigating difficult conversations, and leading with empathy. We discuss her pivotal role in establishing the Cassandra Voss Center, her strategies for program prioritization, and her philosophy of "administrative joy," revealing how she effectively drives change while maintaining a deep commitment to student and faculty well-being. This conversation highlights the power of liberal arts education and the importance of creating spaces where meaningful dialogue and learning can thrive.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

This podcast episode features an in-depth conversation with Jeff, a seasoned leader in higher education, currently serving as the president of Caldwell University. Jeff shares his unique and extensive career journey, moving from a faculty role to various administrative positions across diverse institutions, including large public universities, liberal arts colleges, and professional-focused schools. He details his approach to leadership, emphasizing transformation, strategic growth, and responsiveness to market demands. The discussion highlights Caldwell University's strategic priorities, including expanding professional programs in healthcare and technology, enhancing online learning, and increasing international student enrollment. Jeff also discusses the importance of building community partnerships, alternative revenue streams, and fostering a culture of action and engagement. This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Kent, a seasoned higher education leader at Augustana College, shares his journey and insights into navigating the evolving landscape of higher education. He discusses Augustana's strategic initiatives, including a focus on student-ready campuses, immersive learning, and community engagement. He emphasizes the importance of entrepreneurial leadership, deep listening, and adapting to market demands while preserving the value of a liberal arts education. Kent also highlights Augustana's successful international student recruitment strategy and the college's commitment to diversity and inclusion.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

This episode features an interview with Monique Guillory, President of Dillard University, Louisiana's oldest HBCU. She discusses the challenges facing higher education, including the demographic cliff and the need to prove the value of a college degree. President Guillory outlines Dillard's strategy to address these challenges, focusing on a holistic liberal arts education, emphasizing fundamental skills like reading, writing, and critical thinking, and fostering an entrepreneurial campus. She highlights the Innovation Collective, a new residence hall designed to teach students about responsible social media use and content creation. The conversation also explores the importance of entrepreneurial leadership and adapting to the evolving needs of students and the workforce.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Jenny shares her journey in higher education marketing, from her early days in the private sector to her current role as CMO at the University of Montana. She discusses the challenges of rebranding institutions, including navigating cultural tensions and internal skepticism, as exemplified by the "World Needs More Cowboys" campaign at the University of Wyoming. Jenny emphasizes the importance of community-driven branding, healing through brand, and cultivating a "flywheel" model that fosters long-term relationships with all audiences. She also provides valuable insights into entrepreneurial leadership in higher education, focusing on speed of implementation, ownership, and continuous improvement. This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Willem, Vice President of Enrollment and Marketing at Geneva College, shares his journey in higher education and the innovative strategies driving Geneva's success. He discusses the college's recent rebranding efforts, the implementation of the tuition promise initiative, and the unique value proposition of a Christian liberal arts education. Willem emphasizes the importance of understanding an institution's identity, communicating its value clearly, and fostering a collaborative environment for entrepreneurial leadership. He highlights how Geneva has balanced tradition with innovation to navigate the evolving higher education landscape.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

This podcast features Debra, Provost of Quinnipiac University, discussing her journey into higher education leadership and her perspective on navigating the current challenges and opportunities in the field. She highlights Quinnipiac's entrepreneurial spirit, rooted in its founding, and how this has enabled the university to make bold moves, like expanding during the pandemic, building strategic partnerships, and launching a lifelong learning initiative. Debra emphasizes the evolving role of the provost in helping institutions develop and "live their strategy," the importance of collaboration across schools, and her leadership style, which balances intuition with reflection, engagement and prioritizes active listening. She offers advice for future higher ed leaders, stressing the need for continuous learning, humility, and strategy driven prioritization in a demanding environment.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Frank, a higher education leader at Adrian College, shares insights from his career and the college’s remarkable enrollment growth. Starting in supply chain management, he shifted to higher education to work more closely with students. Over the past 15 years at Adrian College, he has played a key role in doubling enrollment under President Docking’s leadership. This success stems from strategic initiatives like expanding athletics, launching 28-32 new academic programs in three years, and embracing innovation through partnerships like RISE to deliver new academic models.Frank highlights a “cylinder-like” approach to enrollment, focusing on converting interest into action rather than just filling the pipeline. He stresses the importance of data-driven decision-making, understanding student pain points, and aligning strategies with their aspirations. Looking ahead, he sees AI as a tool to enhance the "art" of enrollment by automating data tasks, allowing leaders to focus on personalizing student interactions. His advice: be transformative, prioritize students, and lead with purpose.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Nathan, VP of Enrollment at Knox College in Illinois, shares his unique journey from high school band director to higher education administrator. He explains how Knox achieved a remarkable 60% enrollment increase despite nationwide challenges, crediting key strategies like partnering with EAB, streamlining operational processes, building a regional recruitment team, and introducing the innovative "Knox Box" admit package. This personalized approach, sent to both domestic and international students, helped triple international enrollment.Nathan highlights the importance of focusing on yield, analyzing data, and understanding the perspectives of students and families. He also stresses the value of financial modeling, securing board support, and fostering a transparent, supportive team culture. Beyond his role at Knox, Nathan co-hosts The Admissions Director's Lunch cast, where he shares practical insights for admissions professionals and counselors.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Lisa Keegan, VP of Enrollment at Bucknell University, shares her unconventional path in higher education—from starting in admissions at Elon University to briefly pursuing law before returning to the field. She discusses the challenges and opportunities facing institutions today, emphasizing mission-driven leadership, collaboration, and innovation. Lisa highlights Bucknell’s focus on access and student success, including the creation of a Center for Access and Success to support first-generation and underrepresented students. She also explores the evolving role of liberal arts education in the AI era, advocating for critical thinking and student-driven learning.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Paul McGinnis, Vice President of Enrollment and Marketing at Bethel University, brings a fresh perspective to higher education with his background in business rather than academia. In this conversation, he shares his unique journey into the sector and his thoughtful approach to navigating its complexities. Paul highlights the importance of listening to diverse perspectives and challenging traditional assumptions to foster meaningful change. A key focus of the discussion is Bethel’s bold decision to significantly reduce its tuition sticker price—a move aimed at aligning costs with value and improving accessibility for students. He also underscores the critical role of entrepreneurial leadership, emphasizing agility, decisiveness, and execution in addressing the challenges higher education faces today.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Catherine, president of Athens State University, reflects on her 30-year journey in higher education, moving from faculty roles to administration and eventually the presidency. Her early passion for assessment and its impact on teaching and learning guided her career. After positions at Stevens College and TCU, she joined Athens State as provost before stepping into her current role.Athens State, an upper-division institution for transfer and adult learners, focuses on aligning academic programs with workforce demands, particularly in high-growth regions like Huntsville, Alabama. Catherine navigates challenges such as balancing workforce alignment with a liberal arts foundation and addressing state diversity and inclusion laws. Her leadership centers on a clear strategic plan with measurable goals, prioritizing student success and personalized online learning. She also emphasizes program-specific marketing and connecting donors with impactful initiatives. Catherine advises aspiring leaders to embrace failure as a learning tool, communicate effectively, and stay grounded in their values while remaining open to new ideas.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Welcome to Higher Ed Leaders, the podcast for college and university professionals looking for real tools and real talk to amplify their impact. If you believe that higher ed is unparalleled in its ability to transform individual lives and society as a whole, you've come to the right place. On this show, you'll hear from presidents as well as VPs of enrollment, advancement, strategy, academic affairs, student affairs, finance, and more about their higher ed journeys and what they're doing to lead at their respective institutions.This season, we're focusing specifically on entrepreneurial leadership. We'll explore how to:Pick up the pace: Navigate the complexities of higher education with greater speed and agility.Make decisions with imperfect data: Learn to make informed choices in an environment of uncertainty.Say no to initiatives that don't align: Focus your efforts on the most impactful opportunities for your institution.Join us as we delve into the challenges and opportunities facing higher education leaders today and discover how to lead with innovation, impact, and a focus on the future.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Dr Brian Bruess, the inaugural joint president, and Dr. Kara Kolomitz, the inaugural joint COO of The College of Saint Benedict and Saint John’s University, share insights into devising a unified leadership structure for both institutions. They delve into their high-impact journey in Catholic higher education, emphasizing the significance of liberal arts, the tradition of Benedictine values, and the critical role of strategic planning. About Brian Bruess, Ph.DDr. Brian J. Bruess, Ph.D., assumed the historic role of president of both the College of Saint Benedict and Saint John's University in 2022, marking a distinguished career in academia. Prior to this groundbreaking appointment, he served as the 8th president of St. Norbert College, where he achieved remarkable milestones, including record enrollments and fostering a diverse student body. With a background spanning 22 years at St. Catherine University, Dr. Bruess excelled as the executive vice president and chief operating officer, earning accolades such as the 2017 Presidents’ Steward Award. He holds degrees from St. Norbert College and Ohio University, specializing in college student personnel and research. Read more on the College of Saint Benedict and Saint John's University website. Linkedin: https://www.linkedin.com/in/brian-bruess-41a39964/  About Kara Kolomitz, Ed.DDr. Kara Kolomitz is the inaugural Chief Operating Officer of The College of Saint Benedict and Saint John’s University. With over 25 years of experience in Catholic higher education, she previously served as COO at Regis College from 2016 to 2022, overseeing internal operations and strategy for the institution's 3,400 students. Dr. Kolomitz's leadership facilitated enrollment growth and implemented initiatives addressing systemic racism, earning recognition for diversity excellence. She bolstered athletic participation and improved retention rates by implementing innovative student support systems. Dr. Kolomitz holds a Doctorate in Educational Leadership from Johnson & Wales University, a Master’s in Higher Education from Providence College, and a Bachelor’s in Communication Arts and Philosophy from Regis University. Her dedication to mission-driven leadership and commitment to student success make her a valuable addition to the CSB and SJU community.Read more on the College of Saint Benedict and Saint John's University website. Linkedin: https://www.linkedin.com/in/karakolomitz/   This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Understanding the student life cycle, increasing diversity and inclusion the importance of curiosity in creating change are some of the topics Jefferson Blackburn-Smith, Executive Vice President for Strategic Initiatives at Otterbein University, discusses on the Higher Ed Leaders Podcast. Blackburn-Smith shares his wisdom from 12 years in higher education and has a strategic, inclusive and thoughtful approach in higher education, aimed at successful outcomes for all students.He talks about how the focus should be on understanding the entire life cycle of a student, from high school to post-graduation, integrating services, and making strategic partnerships. Blackburn-Smith shares how at Otterbein, through targeted initiatives like meeting all financial needs of Pell-eligible students, they increased diversity and successfully eliminated the success gaps between students of different backgrounds. They also changed focus from discount rates to net revenue, using a methodical approach to convince skeptics of the effectiveness of their strategies by showing successful outcomes. Jefferson Blackburn-Smith Jefferson Blackburn-Smith is the esteemed Executive Vice President for Strategic Initiatives within the Enrollment Management Division at Otterbein University. With a tenure since 2012, he brings a wealth of experience from his prior 17-year leadership at The Ohio State University, where he spearheaded transformative recruitment and strategic planning endeavors.At Otterbein, Jefferson's visionary leadership is marked by a steadfast commitment to expanding access and affordability for underserved students. His innovative approaches have led to remarkable outcomes, including a 140% surge in enrollment of students of color and the elimination of retention achievement gaps. Notably, under his guidance, Otterbein welcomed its most diverse cohorts in seven consecutive years.Jefferson's advocacy extends beyond enrollment, as he champions Integrated Enrollment Management, fostering collaboration between Academic Affairs, Student Affairs, and Enrollment Management to enhance student success. His efforts have significantly boosted retention and graduation rates.An alumnus of The Ohio State University, Jefferson's diverse background includes teaching, managerial roles, and prolific authorship. He is a sought-after voice in the media, contributing insights on access, affordability, and enrollment management.Read more on the Otterbein University website: https://www.otterbein.edu/profiles/jefferson-blackburn-smith/  This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Dr Walter Wendler, President of West Texas A&M University, discusses his work in academia and his role at West Texas A&M. He covers the importance of meeting students where they are and appreciating their value systems, representing minorities equitably in the university, putting the Texas Panhandle first, technology, mental health and community connections. Walter shares his journey from New York up to becoming a university president in Texas. He speaks of being an architect by profession, highlighting that there is no correct path to university presidency. He discusses his intentional focus on non-traditional students and regional emphasis as a core component of their institutional strategy. Walter emphasizes the importance of personal interactions on campus and his concerns about the erosion of such face-to-face interactions. He outlines a remarkable initiative where high school principals can recommend up to five students who they believe would be successful at the university, saying it enhances enrollment and fundraising. Walter goes on to highlight the worrying trend of declining student populations and encourages university administrators to get out of their offices and meet with interested people. The ultimate goal, he concludes, is to create a citizenry that contributes to a free society.Dr Walter WendlerDr. Walter V. Wendler, a distinguished academic leader, has made significant contributions to higher education throughout his career. Originating from New York, Dr Wendler's educational journey began with an associate degree from the State University of New York at Farmingdale, followed by a bachelor’s degree in environmental design from Texas A&M University. He pursued further studies, earning a master’s degree in architecture from the University of California, Berkeley, and a Ph.D. from the University of Texas at Austin. Dr Wendler held various administrative and faculty roles at Texas A&M University before serving as chancellor of Southern Illinois University (SIU) Carbondale, where he notably increased research productivity by 65 percent. Following his chancellorship, Wendler returned to teaching architecture and retired as director of the School of Architecture at SIU in 2015. Currently, he serves as the esteemed President of West Texas A&M University, continuing his legacy of transformative leadership in academia. He and his wife Mary are proud parents of two sons and grandparents to six grandchildren. Wendler's strategic vision and commitment to academic excellence have left a lasting impact on the institutions he has served. Read more on West Texas A&M website: https://www.wtamu.edu/about/administration/admin-bios/wendler-bio.html WT125: From West Texas to the World: This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this episode, Suzan interviews Danielle O'Neil, the CMO at the University of New Hampshire. O’Neill shares her journey in higher education and the challenges she has faced in her role. She highlights the importance of internal communication in the higher ed industry and the need for a centralized marketing and communications team. O’Neill also discusses the pace of decision-making and the challenges of bringing together various stakeholders in a methodical manner. She emphasizes the need for differentiation in higher ed institutions and talks about UNH's efforts to define its unique positioning. O’Neill mentions the importance of authenticity, transparency, and storytelling in reaching Gen Z audiences. She also introduces the use of influencers, particularly on TikTok, to connect with this demographic. Finally, O’Neill shares her insights on working with faculty and the importance of listening, understanding, and organizing the vast amount of information and details that come with higher ed institutions.Danielle O’NeillDanielle O'Neill is a seasoned business leader with over two decades of expertise spanning general business, corporate strategy, marketing, branding, product development, and communications. Since May 2022, she has served as the Chief Marketing Officer at the University of New Hampshire, her first foray into higher education. In this role, O’Neill leverages her extensive experience to drive innovative marketing strategies that enhance the university's brand and engage stakeholders effectively. With a track record of success in both brand-side and agency-side roles, O’Neill excels in identifying and nurturing the unique essence of brands, rallying teams, and achieving measurable results. Her leadership is characterized by transparency, authenticity, and a collaborative approach that inspires multidisciplinary teams to pursue shared visions. Passionate about making a positive impact, O’Neill is dedicated to aligning her talents with organizations committed to advancing the greater good.University of New Hampshire: https://www.unh.edu/leadership/ LinkedIn: https://www.linkedin.com/in/danielle-oneil2734/This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Suzan and Audra speak with Carrie Phillips, Chief Communications and Marketing Officer from the University of Arkansas at Little Rock. Phillips shares her journey from a career in television to higher education, driven by a desire to do 'work that matters'. As she discusses her role in the institution, she highlights the importance of people, programs, and place. Phillips talks about how the university meets the needs of a diverse student body, which includes traditional, adult learners, and online students. She emphasizes a keen focus on providing support to students, including on-site social workers. Furthermore, Phillips discusses the critical roles that strategic planning, branding, mental health awareness, artificial intelligence, and change management play within the university's success, and how each individual within the institution contributes towards this. The episode provides valuable insights into the continuous evolution required in higher education for institutions to navigate the current challenges they face.Carrie Phillips Ed.D.Carrie Phillips Ed.D. is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock, with previous roles including Director of University Marketing and Communication at Arkansas Tech University and associate producer at WXII 12 News. She holds a Doctor of Education in Higher Education from Texas Tech University, along with a Master of Arts in Multimedia Journalism and Bachelor of Arts in Journalism from Arkansas Tech University. Notable accolades include winning the highest in-house design team award from UCDA and a grand gold from CASE, with recognition as a CASE District IV Rising Star. Phillips is active in professional associations, holding the P-CM credential through the American Marketing Association and serving as Chair-elect for her CASE district. Outside of work, she volunteers with HighEdWeb, shares insights on marketing and leadership through her website, and enjoys traveling with her puppy, Eleanor Belle. LinkedIn: https://www.linkedin.com/in/carriehphillips/ Website: https://andcarrieon.com/ University of Arkansas at Little Rock   This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Suzan and Audra interview Dr. Mary Beth Williams, Vice President for Student Affairs at Millersville University. Dr. Williams narrates her unique journey as a first-generation college student, emphasizing how her struggles and experiences significantly influence her current role in higher education. As VP for Student Affairs, Dr. Williams has a deep focus on mental health, student engagement, inclusion, and equity. She affirms the importance of seeking and valuing student input when developing initiatives, ensuring they are responsive to the changing behavior, preferences, and needs of today's students. She raises critical points on the shifting landscape of student engagement in the era post-COVID-19, noting the decline of Greek Life and the evolving patterns of student interactions. Dr. Williams discusses strategies that the university is employing to foster a sense of belonging among students, tailored to their unique needs and experiences. The conversation also explores the challenges faced by faculty and administrators amidst the rising mental health crisis on campuses, offering insights on how to mitigate these issues. Lastly, Dr. Williams speaks of her commitment to personal self-care, highlighting its centrality in her leadership style as a demonstration of resilience and adaptability in the demanding field of higher education.Dr. Mary Beth WilliamsDr. Mary Beth Williams is a dynamic leader with over 20 years of experience in higher education, specializing in student affairs. As Vice President for Student Affairs, she oversees a diverse portfolio including student welfare, campus life, student leadership & organizations and various campus task forces. Dr. Williams is recognized for her strategic planning, crisis management, and commitment to student-centered leadership. She holds a Ph.D. in Higher Education Administration and has spearheaded initiatives promoting diversity, equity, and inclusion. Her expertise in emotional intelligence and academic success has shaped her approach to student development. Dr. Williams fosters collaboration between faculty, staff, and students, ensuring a supportive and empowering environment for all.Millersville University website. LinkedIn: https://www.linkedin.com/in/mary-beth-williams-027349b7/ This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Kimberly Zimmerman, Assistant Vice President of Admissions from Knox College shares her own journey in higher education, how she ended up working in admissions, and her strategies in recruiting students with Suzan in this episode of the Higher Ed Leaders podcast. Zimmerman shares how her personal experiences as a first-generation college student have shaped her approach to supporting students through their higher education journey, particularly those from diverse backgrounds. They discuss Knox's unique position as a diverse campus community and Kimberly's efforts to engage with potential students on a deeper, more personal level. Zimmerman also touches on the recent challenges posed by the delayed release of FAFSA information, and its impact on students' decision timelines. Throughout the podcast, the importance of authenticity, relationship building, and maintaining a student-centric approach in the field of higher education is emphasized.About Kimberly ZimmermanKimberly Zimmer is the Assistant Vice President of Admissions at Knox College, where she oversees all admissions efforts, reporting directly to the Vice President of Enrollment. With 15 years of experience in college admissions, outreach, and leadership, Zimmer is dedicated to expanding educational opportunities.Previously, Zimmer served as the Associate Dean of International and Regional Admissions at Illinois Wesleyan University, where she managed regional recruitment and international admissions. She also initiated the regional recruitment program in Dallas, Texas.Zimmer holds a B.A. in English and American Studies from Illinois Wesleyan University and an M.A. in Leadership Studies in Higher Education from North Central College. Her thesis focused on supporting first-generation college students. With her expertise, Zimmer aims to continue making a positive impact in higher education.Read more on the Knox College website. LinkedIn: https://www.linkedin.com/in/kzimmerman1/ This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Siena College grew its enrollment during the COVID years where other institutions saw enrollment fall. Assistant vice president for enrollment and marketing Allison Turcio shares how they did this. Turcio shares insights about being student-centric, the importance of personal communication and breaking the silos in higher education institutions. She discusses adopting the values of a Franciscan college in their marketing rather than focusing on the religious aspect. Turcio also emphasizes the need to innovate, and learn from mistakes, noting that she and her team had to let go of certain practices and invest in certain strategies. She values student experiences, behavioral patterns and feedback and ensure everything her team does is backed up by data. Turcio discusses the focus on data rather than guessing what students might care about. She says they have worked on creating a unique culture at Siena, focusing on serving the needs of the students, fostering cross-departmental collaborations and implementing personalized marketing strategies based on student's specific needs and desires. She also notes the need to continually work at maintaining this culture, for which they constantly analyze and update their strategies and tactics. In the discussion, Turcio encourages emerging higher education professionals to become experts in emerging fields, own their current jobs, and constantly learn from their mistakes. However, above all, Turcio reiterates the need to constantly reprioritize and focus on the aspects of their roles that make the most impact on students.About Allison TurcioAllison Turcio is an accomplished marketing consultant and Assistant Vice President for Enrollment and Marketing at Siena College. She leads college-wide marketing, market research, and enrollment communications efforts, earning numerous awards for her work. Turcio is a respected speaker at conferences like the American Marketing Association’s Symposium for the Marketing of Higher Education and hosts the popular podcast, The Application. Recognized for her leadership, she was honored in 2020 with the Albany Business Review 40 Under 40 and Siena College’s Excellence in Administration awards. Turcio holds a doctorate from Northeastern University, a master’s in Communications, and a bachelor’s in English.Read more on the Siena College website. Linkedin: https://www.linkedin.com/in/allisonturcio/ Newsletter: https://allisonturcio.com/ Podcast: https://podcasts.enrollify.org/the-application-with-allison-turcio?hsLang=en This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Greg Weiner and Christina Graziano share their experiences and insights as part of the leadership team at Assumption University with hosts Suzan and Audra. They delve into the unique challenges and opportunities in higher education today, with a particular focus on the transformative strength and relevance of Catholic liberal arts education. They discuss their own journeys as well as culture on campus, mental health, and the impact the pandemic had. Open discussions about mental health and direct communication are encouraged on campus. They also talk about Assumption's 10-year strategic plan, emphasizing the shift from a survival mentality to growth and possibility. The plan also indicates commitment to broadening access to education for many more deserving and capable students. They emphasize the importance of genuinely listening and cultivating a student-centric culture.About Greg Weiner Greg Weiner holds the role as the President at Assumption University. His passion for higher education and commitment to a student-centered approach has been a distinguishing aspect of his leadership style. A deeply experienced figure in academia, Weiner originally came from a background in politics and political consulting, which he pursued for approximately 20 years in D.C. Recognizing the importance of ideas, Weiner returned to graduate school before beginning his teaching journey at Assumption in 2012.  Weiner's tenure as the first Jewish president of a Catholic institution of higher education is marked by his belief in the universally relevant nature of Catholic liberal education. His initiatives such as the 'Pursuit of Truth and the Company of Friends' and advocating for an open discussion about mental health catalyze a transformative impact on Assumption's culture and identity.Find Weiner’s books, research and other writing on the Assumption University website. About Christina Graziano Christina Graziano J.D., an Assumption alumna, currently serves as the General Counsel, Vice President for Strategy, and Title IX Coordinator at Assumption University. After graduating, she earned her Juris Doctor from Suffolk University’s School of Law. In her pivotal role at Assumption University, Graziano oversees legal matters and contributes to the institution's strategic direction. With eleven years of legal experience specializing in complex civil litigation and intellectual property, Graziano brings a wealth of expertise to her position. Her commitment to preserving rights and civil liberties is reflected in her leadership at the university. Additionally, Graziano endowed a scholarship for first-generation political science students, showing her gratitude for the educational foundation that has influenced her successful career.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

The podcast episode features an engaging conversation between host Suzan and Jaime Hunt, Vice President for University Communications and Chief Marketing Officer at Old Dominion University, about the evolving landscape of higher education and the crucial role marketing plays in this sector. Hunt, a seasoned professional in higher education, chronicles her career journey, sharing insights about her previous roles, her approach to improving institutional marketing, and her current role as CMO at Old Dominion. Notably, Hunt emphasizes the importance of breaking down institutional silos and implementing strategic shifts for more effective operations. Key takeaways from this episode include Hunt’s emphasis on strategically targeting mature audiences such as degree non-completers and those who want to resume their education after dropping out. She discusses the impressionable effect of Gen Z on how institutions approach mental health and cultural changes in higher education. Hunt also shares practical advice on collaboration in higher ed, such as how overcoming personal egos and fostering inter-departmental cooperation can lead to significant growth. The spotlight on Old Dominion University's focus on student mental health also serves as an example of how institutions are increasingly prioritizing student well-being.About Jaime HuntJaime Hunt is a seasoned higher education leader with over 18 years of transformative experience. Renowned for her strategic mindset and entrepreneurial flair, she currently spearheads communications and marketing at ODU, where she has been since 2022. Previously, she held key roles, including vice president and chief communications and marketing officer at Miami University (Ohio) and vice chancellor for strategic communications and chief marketing officer at Winston-Salem State University. With a track record in public relations, marketing, and digital strategy, Hunt is a thought leader contributing to Forbes, VoltEDU, and Inside Higher Ed. As the host of "Confessions of a Higher Ed CMO" on the Enrollify network, she shares insights and fosters collaboration, believing in the adage that a rising tide lifts all boats. Hunt is committed to advancing the standards of communications and marketing in higher education.Read more on the Old Dominion University website. Jaime’s website: https://www.thehigheredcmo.com/ LinkedIn: https://www.linkedin.com/in/jaimehunt/ This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

The importance of adapting to ongoing challenges, student support and wellness and leveraging institutional strengths are some of the topics covered in this episode with Dr. Laurie Joyner. Joyner discusses her journey in higher education, from her transformative undergraduate experience at Loyola University in New Orleans to becoming a faculty member and eventually, the president of Wittenberg University, St. Xavier University, and now St. Norbert College. She highlights the urgency of adapting and adjusting to the challenges faced by every institution of higher education and emphasizes St. Norbert College's commitment to supporting students and providing comprehensive wraparound services for their overall wellness. Joyner also talks about the importance of shared governance, moral courage and transparency for leaders in higher education. She  explores the complexities of addressing campus mental health, leveraging institutional strengths, and embracing authentic inclusivity in the context of Catholic institutions.About Laurie JoynerDr. Laurie M. Joyner has served as the ninth president of St. Norbert College since July 2023. With a strong background in leadership, she previously served as the president of St. Xavier University in Chicago from 2017. Her career includes leadership roles at Wittenberg University in Ohio and various positions at Rollins College in Florida.A prominent figure in Catholic higher education, Joyner was elected to the board of the Association of Catholic Colleges & Universities. She has received notable awards, including the "POWER 50" honor in 2014 and 2015, recognizing influential female executives in Dayton, Ohio, and the Woman of Distinction Leadership Award from the Girl Scouts of Western Ohio in October 2014.Joyner's academic journey began at Loyola University New Orleans, where she graduated magna cum laude with a bachelor's degree in sociology. She later earned her master's and doctoral degrees in sociology from Tulane University in New Orleans. Joyner, along with her husband Jay Joyner, is a proud parent to three sons: Jay, Alexander, and Christopher.Read more on the St Norbert College website. This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Suzan and Audra speak to Kerry Salerno from Babson College, discussing her career journey, the role of marketing and strategy in higher education, leadership styles and content marketing. Salerno shares her transformative personal experiences at Bentley University and her time working at Northeastern University. Salerno shares her perspectives on how marketing and strategy play a significant role in her position as CMO at Babson. She particularly emphasizes leveraging brand differentiation, knowing your audience, and promoting innovation.Salerno provides advice on effectively managing silos within an institution by harnessing the power of positive intent, collaboration, and a strong empathetic leadership style. She also discusses how her team has been successfully harnessing content marketing and brand storytelling to reach and engage their audiences in authentic ways. The episode wraps up with Salerno emphasizing the necessity for marketers to be included as strategic partners within institutions, offering valuable insights and perspectives.About Kerry SalernoKerry Salerno is the Vice President of Marketing at Babson University, renowned for her seasoned and innovative approach to product marketing. A leader in building high-performance teams, Salerno has a proven track record of exceeding goals and scaling educational brands. She specializes in pioneering marketing measurement systems and data-driven strategy development.Salerno's leadership style is characterized by an action-oriented and entrepreneurial approach, guiding teams to prioritize critical research insights that shape organizational marketing strategy. With expertise in implementing new channels and a "digital-first" mindset, she excels at presenting complex information clearly to diverse audiences.Read more on LinkedIn. This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

In this insightful episode, we had the pleasure of speaking with President Emeritus Leo Lambert, who led Elon University through a period of remarkable transformation. Lambert's personal journey into higher education, starting as the first in his family to earn a four-year college degree, is a testament to the power of mentorship and seizing opportunities. He shared his experiences in the "in-between spaces" of higher education, where he developed a passion for understanding how the system works.Lambert emphasized the importance of maintaining a student-centered approach in institutional transformation. He discussed the significance of fostering a strong institutional identity and committing to long-term strategic planning. Lambert highlighted the value of growth, not just in numbers but in quality and infrastructure, to provide a superior educational experience.One of the key takeaways from the conversation was the need for leaders in higher education to focus on the main thing. Lambert stressed the importance of reflection, deep thinking, and keeping the institution's mission at the forefront of decision-making. He also highlighted the significance of collaboration between presidents, boards, faculty, and staff to navigate the complexities of the industry and adapt to unforeseen events.A notable aspect of Elon's transformation was its evolution into a multi-faith institution. Lambert discussed the university's commitment to religious diversity and dialogue, creating a climate of understanding and respect among different faiths.As President Emeritus, Lambert continues to make an impact through teaching, writing, and consulting. His insights serve as a valuable guide for current and future leaders in higher education, emphasizing the importance of student-centered approaches, strategic planning, and fostering a culture of collaboration and reflection.About Leo LambertLeo M. Lambert led Elon University from 1999 to 2018, focusing on creating a student-centered culture and developing students as global citizens and ethical leaders. Under his leadership, Elon gained national prominence and built a reputation for academic excellence. He currently holds the title of president emeritus and is a professor at Elon University.Read more on the Elon website. Books: Relationship-Rich Education: How Human Connections Drive Success in College by Peter Felten and Leo M. LambertConnections Are Everything: A College Student's Guide to Relationship-Rich Education by Peter Felten, Leo M. Lambert, Isis Artze-Vega, and Oscar R. Miranda TapiaThis podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/

Join hosts Dr. Suzan Brinker and Audra DeLaney-Hall as they engage in candid conversations with higher education leaders, exploring strategic priorities and innovative approaches to higher education. Presidents, CMOs, VPs, and more share their experiences in pushing boundaries in education through strategic planning, brand strategy, academic innovation, and organizational culture. "Higher Ed Leaders" is not just a podcast; it's a journey into the heart of transformative leadership. Tune in weekly and subscribe to stay inspired. Let's elevate higher education together!This podcast is sponsored by Viv Higher Education marketing agency. Follow Viv on LinkedIn for updates and exclusive content.This podcast is sponsored by Viv Higher Education About Viv Higher EducationViv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.Website: https://vivhied.com/ LinkedIn: https://www.linkedin.com/company/viv-higher-ed/