In Her Direction

Ever wonder how viral ideas are born? Or how a parenting brand turned breast milk ice cream into a national conversation and a singing farts video into 39 MILLION views? In this episode of In Her Direction, host Brittany Doohan sits down with Sam Yehle, Head of Social and in-house content creator at Nara Organics (formerly at Frida), to unpack her creative process, cultural forecasting, and the moment the internet told her exactly what to make next.Sam breaks down:How the breast milk ice cream campaign started with a real consumer insight — and led to partnering with Josh Hart, a player for the New York KnicksWhy social listening is the most underrated creative toolHow she uses “culture radar” to predict what people will be talking aboutThe creative spark behind Frida’s viral 39M-view Snow White/Windi product videoWhy parents are using TikTok and Reels as their new search engineHer pivot from marketing generalist → viral video creator → Head of SocialHow to make product content actually interestingWhy real, messy, honest stories always win onlineWhether you're a social media manager, creative strategist, brand leader, or a parent who’s chronically online, this episode will change the way you think about short-form video and the future of parenting content.Thanks for listening! Want more? Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

In this episode, host Brittany Doohan chats with three female founders who’ve built creative companies from the ground up: Leah de Leon, filmmaker and co-founder of Sundoc Studios a full-service documentary production companyJordan Ching, CEO and co-founder of Flipbird — an award-winning creative agencyCatherine Argyrople, filmmaker and founder of CATALYZE HER, a global production companyWe talk about their inspiration for starting their companies, what stories they thought were missing from the industry, what makes a great creative leader, and their best advice for others who want to break into the production industry. 🔔 Subscribe for more interviews with accomplished women in video production, media and beyond. Chapters: 00:00 Intro00:53 Meet the Founders01:22 Why They Started Their Production Companies04:28 What Makes a Great Creative Leader07:45 Non-Negotiable Mission & Team Culture Values 13:45 Advice for Others in the Production Industry 19:13 Connect with the FoundersThanks for listening! Want more? Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

In this episode of In Her Direction, host Brittany Doohan interviews Diana Weisman, an award-winning creative director. Diana has led creative in advertising and branded content for companies such as Bustle, W, Nylon, Popsugar, Conde Nast and most recently Code and Theory. Listen to learn how to put you into your creative work, how to use data and strategy to create campaigns that are like “Labubu,” and how AI could impact the future for creatives. Thanks for listening! Want more? Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

In this episode of In Her Direction, host Brittany Doohan chats with Kara Barnett, an award-winning senior creative and former TV producer, to talk about pivoting in your career, and finding and staying true to your creative identity. Thanks for listening! Want more? Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.

In this episode, host Brittany Doohan chats with Monica Medellin, film director and executive producer, about her journey breaking into the film and TV industry, how she created Surf Girls Hawai'i on Prime Video, and why representation matters for women and people of color in sports and media. Monica also shares what it's like to navigate a male-dominated industry, her passion for giving back through her Film Accelerator program, and offers actionable advice for aspiring filmmakers.Thanks for listening! Want more? Watch full In Her Direction episodes on YouTube & Spotify Follow @inherdirectionshow on Instagram for bite-sized clips, episode announcements, and a behind-the-scenes look at how IHD is made.