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It's not a net neutrality issue and consumers will actually win out, say BTIG analysts Rich Greenfield and Walt Piecyk about Netflix Inc.'s agreement to pay for more direct access to Comcast Corp.'s broadband network. They speak with Bloomberg reporters Edmund Lee and Alex Sherman. Also, Freshdesk North American President Dilawar Syed explains how Comcast's proposed acquisition of Time Warner Cable Inc. could improve customer service. (Source: Bloomberg)

Anthony Rose, chief technology officer and co-founder of Zeebox Ltd., talks about efforts by cable companies to entice advertisers by improving audience engagement via the social-TV application Zeebox, which facilitates conversation among fans and pushes information to viewers. Rose, speaking with Bloomberg's Alex Sherman and Edmund Lee, says that social-TV applications may not be for everyone, but their use will eventually change the way younger, passionate audiences interact with television. Zeebox, partially owned by Comcast, announced a partnership with NBC Universal, HBO and Cinemax last year. (Source: Bloomberg)

Sam Schwartz, chief business development officer at Comcast Cable, talks with Bloomberg's Edmund Lee and Alex Sherman about See It, a new technology Comcast Corp. and Twitter Inc. are preparing to debut that will enable Comcast customers to watch NBC Universal network and cable shows directly from a tweet. (Source: Bloomberg) A portion of the conversation below: Q: Mechanically, how does it work? Can I actually watch The Voice, for instance, within a tweet itself? Sam Schwartz: This will get better over time, but initially what will happen is right there in your Twitter app, if you're using it on an iPhone, for example, you'll see a tweet about The Voice, and next to the tweet will be a little button, and the button will say See It on it. When you press that button, a little window will come up still in the Twitter app. First time, if you're a Comcast subscriber, you'll tell the app you're a Comcast subscriber. If not, we'll still have some options for you....but as a Comcast subscriber, you'll then get another screen which gives you a menu of options of how you can "see it." The choices might be things like, if it's on television right now, you can change the channel automatically on your set-top box right to the channel that it's playing on, or if it's available on demand, we can play it on demand. Or if you've already recorded episodes, we'll show you that, and you can start playing them back from your DVR. Also, if it's available as part of TV Everywhere, as we call it, or the Xfinity TV app, or elsewhere in other apps, maybe on your smartphone, we'll link directly out of the Twitter app and into those apps and let you get to it that way. Q: Why would you want to share this with other pay-TV providers that could potentially be your competition? A: That's a good question. We see this as a platform that can really help the overall ecosystem. One of the things we want to help people do is to tune into live TV. Live TV is the place where the most engagement takes place. There's interesting interactive possibilities there in the future. There's also better monetization for the networks when people actually watch the television when it's first broadcast, so we're trying to help the ecosystem that way. For this to ultimately be successful, I think it's going to have to have the broadest appeal, and to get the broadcast appeal, we want to have the most number of partners in it as possible.

Craig Moffett, co-founder of MoffettNathanson LLC, explains why cable merger speculation has actually made deals less likely, and why the industry's fate lies with charging for Internet usage. Bloomberg media reporters Alex Sherman and Edmund Lee host and discuss the potential outcomes for technology website AllThingsD.

Dish Network and Walt Disney try to avoid a TV blackout by coming to terms before the end of September. Can they reach a deal, or will we see Time Warner Cable/CBS part two? Bloomberg's Alex Sherman and Edmund Lee discuss the likelihood of another blackout and what BuzzFeed's announcement of profitability means for the online news sites and blogs.

CBS-Time Warner Cable Dispute, DirecTV: Inside Scoop (Audio) Aug. 30 (Bloomberg) -- Bloomberg Industries analyst Paul Sweeney speaks with Bloomberg's Alex Sherman about the fee dispute that has kept CBS Corp.'s programming off Time Warner Cable Inc. systems since Aug. 2, prospects for renewal of DirecTV's NFL Sunday Ticket, the launch of News Corp.'s Fox Sports 1 and pay-TV pricing. (Source: Bloomberg)

In this week's episode of the Inside Scoop: Podcast on the Media Industry, New York Times media reporter Brian Stelter speaks with Bloomberg's Edmund Lee and Alex Sherman about his career, hosting CNN's Reliable Sources, the future of local newspapers, and why the increasing expansion of Sony Corp., Intel Corp. and other technology companies into the video industry is one of the biggest TV stories of the year. He also explains the most difficult part of putting together his book, "Top of the Morning," a look at the cutthroat world of morning news programs.