JTBD at Work by Alan Klement and Eric White

In this episode we talk with Rene Bastijans about how he applied JTBD thinking to his company that makes software for surfboard manufacturers,

Solutions focused businesses come and go, the Jobs focused business is built to last. Here’s why.

The lifecycle of a JTBD can help you understand your customer’s struggle for progress

Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?

In this episode we talk about how a well defined JTBD helps you focus on what’s important about your customer’s struggle.