Is a Job to be Done About Functionality?
from JTBD at Work by Alan Klement and Eric White Hosted by JTBD at Work by Alan Klement and Eric White
Create breakthrough innovations by focusing on why instead of how. Sometimes a Job to be Done is described as functional, a task, or an activity. But does that thinking help you? Or does it limit your creativity?
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This episode is 4 minutes long.
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This episode was published on October 7, 2016.
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