Making Cents of It All

Jesse and the Tin Cup Club are diving into one of the biggest sporting and economic stories heading toward the East Coast in 2026: the PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania.This isn’t just another major. This is a week that’s expected to bring more than two hundred thousand visitors into Delaware County and pump an estimated one hundred and twenty‑five million dollars into the local economy. Hotels are already booking out, restaurants are gearing up for record traffic, and small businesses across the region are preparing for what could be the most impactful week they’ve ever seen.Aronimink itself is a historic venue — a Donald Ross masterpiece that’s hosted everything from the AT&T National to the BMW Championship to the KPMG Women’s PGA. And now, for the first time since 1962, it’s back on the global stage for the PGA Championship.Today, we’re going to break down what makes this course such a demanding test, why the economic impact is so massive, and what fans, businesses, and players can expect when the world of golf descends on Newtown Square.

Making Cents of It All with Jesse Stakes welcomes Jeffrey Condren, CFP®, Senior Vice President at Mesirow Wealth Advisors, for a powerful, insight‑packed conversation on one of the most misunderstood financial milestones a business owner will ever face: the exit.Drawing from years of advising founders, entrepreneurs, and multi‑generation business owners, Jeffrey breaks down the real drivers of a successful sale — the operational, financial, emotional, and personal factors that determine whether an exit becomes a wealth‑building event or a missed opportunity.🔍 What We Cover in This Episode1. Setting the Stage: When Owners Should Start Thinking About an ExitJeffrey explains the earliest signals that it’s time to prepare, the mindset shifts that separate successful sellers from those who struggle, and why the emotional side of letting go often catches founders off guard. 2. Preparing the Business for SaleWe dig into the operational and financial blind spots owners commonly discover, the ideal preparation timeline, and the metrics buyers scrutinize most. Jeffrey also highlights why leadership succession planning is one of the most underrated value drivers. 3. Building the Right Advisory TeamJeffrey outlines the essential advisors every owner needs, the risks of relying solely on internal teams, and how a strong advisory bench protects value during negotiations. 4. Understanding Valuation & Deal StructureWe unpack the biggest misconceptions around valuation, how to think beyond the headline number, and the long‑term impact of earn‑outs, rollover equity, and seller financing. 5. The Wealth Event: Preparing for Life After the SaleJeffrey shares how he helps clients prepare for the sudden shift in wealth, avoid common post‑liquidity mistakes, and build a long‑term plan that integrates tax strategy, investments, and stewardship. 6. Emotional & Personal TransitionsWe explore the identity challenges founders face once the business is no longer theirs, how to prepare family members for the impact of a liquidity event, and what a healthy transition truly looks like. 7. Lessons Learned & Real‑World StoriesJeffrey shares examples of owners who prepared exceptionally well — and those who didn’t — and the lessons every business owner can apply today. Rapid‑Fire TakeawaysBiggest value‑killerMost underrated value‑driverOne thing owners should stop doingOne thing they should start doingThe question owners never ask but should This episode is a must‑listen for any founder, entrepreneur, or family‑owned business preparing for the next chapter.

What happens when the world of golf collides with the thrill of collecting? In this episode of Making Cents of It All, Jesse Stakes sits down with Brandon Fischer, the visionary CEO and Founder of RareShot Golf, to explore how he’s bringing the Pokémon‑style chase to one of the most traditional sports on the planet.RareShot Golf isn’t just another golf brand — it’s a full‑blown collectible ecosystem built around performance‑grade golf balls designed with rarity tiers, limited drops, and the kind of “pull excitement” usually reserved for trading cards and sneaker culture. Brandon breaks down how he took inspiration from the Pokémon craze, modern collectibles, and the psychology of the chase to create product golfers don’t just play… they hunt.We dive into:• The origin story behind RareShot Golf• How rarity tiers (Common, Uncommon, Rare, and beyond) are reshaping golf culture• Why golfers are embracing the collectible mindset• The balance between high‑performance equipment and artistic design• What the future of golf collectibles looks like — and why this is only the beginningWhether you’re a golfer, a collector, an entrepreneur, or someone fascinated by how new markets are created, this episode shows how Brandon is turning a simple golf ball into a cultural moment.RareShot Golf isn’t just innovating — it’s igniting a movement.

The Masters isn’t just a golf tournament — it’s a masterclass in branding, scarcity economics, and operational excellence. In this episode of Making Cents of It All, Jesse Stakes sits down with the Tin Cup Club to break down why Augusta National continues to set the gold standard for sports events worldwide.We dig into the 2026 Masters storylines, including Tiger Woods’ latest challenges and what his future means for the sport. From there, we explore how the Masters has built one of the most powerful brands in sports through intentional scarcity, disciplined tradition, and a fan experience that feels almost immune to modern commercial pressures.The Tin Cup Club also unpacks the behind‑the‑scenes innovation that most fans never see — from Augusta’s cutting‑edge broadcast technology to the operational precision that keeps the course pristine and the coverage flawless. Whether you’re a golfer, a business leader, or someone who appreciates world‑class execution, this episode shows why the Masters remains the ultimate case study in doing things differently — and doing them exceptionally well.

Here comes part 2 of my conversation with Garry Callis Jr to dive into one of the fastest‑growing alternative sports in America: FlingGolf. We explore how the sport is evolving, why it’s attracting golfers and non‑golfers alike, and what its rise means for the broader golf and recreation industry. Garry breaks down the culture, the community, and the business opportunities emerging around this new hybrid sport.  He also happens to own my favorite FlingGolf franchise, The River City Rogues! If you’re curious about where golf‑adjacent sports are heading, this conversation is a must‑listen. 

In this episode of Making Cents of It All, I sit down with Garry Callis Jr, a digital strategist and SEO expert, to explore how AI‑driven search optimization is reshaping the golf industry—from equipment brands and course operators to media platforms and influencer marketing.Garry breaks down how golf businesses can leverage AI tools to improve discoverability, personalize content, and drive engagement across search engines and social platforms. We dive into keyword strategy, voice search, local SEO, and how AI is changing the rules for ranking and relevance in a niche like golf.Whether you're a golf brand, course owner, or content creator, this episode offers actionable insight into how to stay visible in a rapidly evolving digital landscape.

 Attorney Victoria Duke of Rock Solid Law & Title joins Jesse Stakes on Making Cents of It All for a practical, eye‑opening conversation about protecting your legacy through smart estate planning. Victoria breaks down the essentials—wills, trusts, probate, guardianship, asset protection, and common legal mistakes families make—and explains how proactive planning can save time, money, and stress for the people you care about most. Whether you're starting from scratch or updating an existing plan, this episode gives you the clarity and confidence to make informed decisions about your future. 

Jesse sits down with Derek Rodriguez, President of KC Financial, LLC, for an in‑depth look at the transportation industry in 2026—a sector navigating rapid change, shifting demand, and new financial pressures. Derek shares frontline insights from his work financing transportation companies across the country, breaking down how operators are adapting to market volatility, equipment costs, interest rate environments, and tightening credit conditions.The conversation explores the real challenges facing trucking and logistics companies today, including driver shortages, regulatory shifts, fuel and maintenance costs, and the impact of technology and automation on fleet operations. Derek also discusses what lenders are looking for in 2026, how companies can strengthen their financial position, and where he sees opportunities for growth despite industry headwinds.This episode is packed with practical perspective for anyone connected to transportation finance, trucking operations, logistics, asset‑based lending, or the broader supply chain economy.

In this episode of Making Cents of It All, Jesse sits down with Phoebe Tan, CEO and co‑founder of Taelor, the men’s clothing rental subscription service recognized by GQ as one of the best in the industry. Phoebe shares how Taelor is transforming men’s fashion, using AI‑powered styling, data‑driven personalization, and sustainable rental models to help men dress better with less effort.Jesse and Phoebe explore the rise of fashion‑tech startups, the growing demand for men’s clothing rental services, and how Taelor’s subscription model is changing the way consumers think about convenience, confidence, and wardrobe management. Phoebe also discusses the challenges of scaling a tech‑enabled fashion brand, what she’s learned as a founder, and why sustainability and smart design are shaping the future of the apparel industry.If you’re interested in entrepreneurship, fashion innovation, AI in retail, or the evolution of subscription‑based clothing services, this episode offers valuable insights into how technology is redefining everyday style.

In this episode of Making Cents of It All, host Jesse Stakes sits down with Marci LaRouech, CEO of Seay HR, one of the Southeast’s leading HR consulting firms. Together, they break down the real drivers behind effective human resources strategy, employee relations, and workforce planning—and why HR is a critical part of long‑term business success.Marci brings decades of experience helping companies navigate compliance, build stronger teams, and create healthier workplace cultures. Her practical, straightforward approach makes complex HR issues easy to understand and even easier to apply.Whether you’re a business owner, executive, HR leader, or anyone responsible for managing people, this episode delivers actionable insights you can use to strengthen your organization immediately.In this episode, you’ll learn:Why HR is a strategic advantage—not just an administrative functionThe most common HR mistakes growing companies makeHow to build a strong company culture that attracts and retains talentWhat leaders need to know about compliance, risk, and employee relationsHow Seay HR supports businesses with fractional HR and consulting servicesThe future of HR in a rapidly changing workforceIf you want to understand how great companies build great teams, this conversation with Seay HR’s CEO is a must‑listen.

Starwind Equipment offers reliable solutions for Property Damage Insurance (PDI) and Extended Service Contracts (ESC) that maintain cash flow and protects your equipment. When purchased together, these products ensure minimal out-of-pocket costs and maximum peace of mind.They offer products that provide stability of cash flow for your equipment: Property Damage Insurance (PDI) Our PDI features multi-year policies up to 60 months, comprehensive coverage — Including protection against terrorism* — Without rate increases or cancellations. Extended Service Contract (ESC) Our ESC provides a master parts schedule, no deductible for covered repairs, and a streamlined claims process that reduces downtime. Why purchase our Physical Damage Insurance? Multi-year policies for the life of the lease or the loan up to 60 months — For the life of the multi-year policy your rates will never increase, and we won’t cancel your policy. Most robust coverage on the market — Comprehensive coverage including terrorism* No coinsurance — We will not penalize you if your values were adequate at policy issuance. Why purchase our Extended Service Plan (extended warranty)? Comprehensive master parts schedule — For damage due to mechanical breakdown. No deductible — This means ANY covered equipment and labor won’t incur a deductible. Streamlined claims process — Quicker payment to the dealer for repair of the equipment.

In this episode of Making Cents of It All, host Jesse Stakes welcomes seasoned business coach Scott Coble for a deep dive into the business life cycle—from startup to renewal—and how intentional coaching can help business owners navigate each phase with clarity and purpose.Together, Jesse and Scott unpack the sigmoid curve of growth, explore common inflection points, and share actionable insights on how coaching can unlock strategic breakthroughs. Whether you're scaling, plateauing, or reinventing your business, this conversation offers a roadmap to help you achieve the success you truly want—not just the success you’ve settled for.Tune in for:🔄 Real-world examples of business transformation🧭 Coaching frameworks that drive results💡 Leadership lessons for every stage of growthIf you're a business owner, executive, or aspiring leader, this episode will challenge your thinking and inspire your next move.

The Tin Cup Club joins the show to talk about the 2025 edition of the Ryder Cup.  The 2025 Ryder Cup: A Clash of Titans at Bethpage BlackThe 45th edition of the Ryder Cup is set to electrify the golf world from September 26–28, 2025, at the legendary Bethpage Black Course in Farmingdale, New York. Known for its brutal layout and passionate crowds, Bethpage promises a fiery atmosphere as Team USA and Team Europe battle for supremacy in this biennial match-play showdown.Ryder Cup history🏆 Ryder Cup History: A Legacy of Passion, Pride, and PressureThe Ryder Cup is one of golf’s most storied and emotionally charged events—a biennial team competition between the United States and Europe that transcends individual achievement and celebrates national pride, camaraderie, and match-play drama.📜 Origins & EvolutionFounded: 1927, first played at Worcester Country Club in MassachusettsNamed After: English businessman Samuel Ryder, who donated the trophyOriginal Format: USA vs. Great BritainExpanded: In 1979, the European team began including players from continental Europe to increase competitiveness💰 Ryder Cup Revenue: A Record-Breaking 2025 EditionThe 2025 Ryder Cup at Bethpage Black is expected to generate record-breaking revenue, driven by unprecedented demand, premium pricing, and global fan engagement.📈 Estimated Revenue HighlightsTicket Revenue Alone: Expected to exceed $100 million, with general admission tickets priced at $750 and practice-round tickets starting at $250—both sold out.Corporate Hospitality: Limited inventory remains, with premium packages contributing significantly to overall earnings.Volunteer Program: Over 4,000 volunteers, each paying $350 for uniforms and meals, adding another layer of revenue.TV Rights: The PGA of America has a 15-year, $440 million broadcast deal through 2030. The Ryder Cup contributes roughly $88 million to the PGA Tour over that span.🏦 Where the Money GoesPGA of America: Uses Ryder Cup revenue to fund operations, including annual payments to its 41 regional chapters (increased from $90K to $180K each).Players: Do not receive direct compensation, but each gets a $200,000 charitable gift to donate at their discretion.This year’s event is not just a golf tournament—it’s a financial juggernaut. Want help turning this into a podcast segment or a LinkedIn post that blends sport and business strategy? I’d be glad to help.

Staffing for your company as an employer and finding a job as an employee have changed quite about in the last several years.  You're competing with people, bots, AI, and so many other things that you don't even know about - yet.  Terace Johnson was kind enough to join the show this week and lend her expertise to our audience.  Terace with the founder and CEO of Spotlight Staffing.Spotlight Staffing is a national employment agency and executive search firm that offers tailored hiring solutions across multiple industries. Though headquartered in Minneapolis, they serve clients nationwide.🔹 Services Offered:Direct Hire RecruitmentExecutive SearchHR Consulting for Startups & Small BusinessesHiring Events & CampaignsProfile-Driven Sourcing (beyond job boards)So, if you're looking to solve this modern job market, you might just find some answers with us this episode.

In our season opener, I am pleased to bring back Scott Coble to dive a little deeper into more detailed topics that he works with and coaches his clients on each and every day to help make them more successful in their businesses and chosen professions.  Scott joins the show to discuss the powerful framework often referred to as the “Three Eyes of the Business Owner”.  These “eyes” represent the three distinct roles or perspectives every business owner must balance to build a scalable, sustainable company:👁️ 1. The Technician’s EyeFocus: Doing the work.Mindset: “If you want it done right, do it yourself.”Strengths: Deep expertise, hands-on execution, attention to detail.Risks: Gets stuck in the business, overwhelmed by daily tasks, struggles to delegate.This is where most entrepreneurs start—doing what they’re good at. But staying here too long creates bottlenecks and burnout.👁️ 2. The Manager’s EyeFocus: Organizing the work.Mindset: “Let’s create systems and processes.”Strengths: Planning, structure, consistency, team coordination.Risks: Can become overly focused on control, resistant to change, slow to innovate.The Manager builds the scaffolding that keeps the business running smoothly. Without this eye, chaos reigns.👁️ 3. The Entrepreneur’s EyeFocus: Vision and growth.Mindset: “What’s next? How do we scale?”Strengths: Innovation, strategy, market awareness, risk-taking.Risks: May neglect operations, chase too many ideas, lose focus.This is the eye that sees the future and drives transformation. It’s essential for breaking out of survival mode and building something enduring.The central message is that most small business owners over-rely on the Technician, which traps them in reactive cycles. To truly grow, you must consciously shift between these three roles, building systems that allow you to work on the business—not just in it

I'm thrilled to welcome Scott Coble to the show—a seasoned executive whose leadership journey spans over three decades in the financial services industry. In this episode, Scott opens up about the pivotal lessons he’s learned, the values that have shaped his path, and how he’s now channeling his deep reservoir of skills and experience into coaching the next generation of business owners and executives.As the former Senior Executive for the Southeastern U.S. at Wells Fargo, Scott led with clarity, collaboration, and a relentless focus on aligning strategy with results. Now retired from that role, he's leaning into his passion for mentorship—empowering high-performing leaders to scale their impact while living more purposefully.Scott’s commitment to excellence is matched by his dedication to community. Through active roles on boards like Operation New Hope, the March of Dimes, and NE Florida Boy Scouts of America, he continues to give back in powerful ways, fostering meaningful partnerships and driving civic engagement.Tune in to hear Scott's insights on building performance-driven cultures, applying data-driven solutions, and creating sustainable business growth in competitive markets—all while staying grounded in service and purpose.

The Tin Cup Club stops by the show to talk about the upcoming Open Championship being played at Royal Portrush's Dunluce Links in Northern Ireland.The Open Championship—often called The Open or British Open—is the oldest golf tournament in the world, steeped in tradition and drama. Here's a walk through its storied past:📜 Origins and Early Years (1860–1870)First played in 1860 at Prestwick Golf Club in Scotland.Only eight professional golfers competed in the inaugural event.Willie Park Sr. won the first title, earning the title Champion Golfer of the Year.The original prize? A Challenge Belt made of red leather and silver.In 1870, Young Tom Morris won his third consecutive Open and was allowed to keep the belt—leading to no tournament in 1871 due to lack of a trophy.🏆 The Claret Jug and Course Rotation (1872–1890s)In 1872, the iconic Claret Jug was introduced as the new trophy.The Open began rotating between Prestwick, St Andrews, and Musselburgh, later expanding to include Muirfield, Royal Liverpool, and Royal St George’s.🇬🇧 The Great Triumvirate Era (1894–1914)Dominated by Harry Vardon, James Braid, and John Henry Taylor.Vardon won six Opens, a record that still stands.This era helped popularize golf across Britain and beyond.🇺🇸 American Influence and Expansion (1920s–1950s)Walter Hagen became the first American-born winner in 1922.Bobby Jones, an amateur, won three times in the late 1920s.The Open began attracting international stars and larger crowds.The format evolved to 72 holes over four days, with qualifying rounds and cuts introduced.🌍 Global Prestige and Modern Era (1960s–Present)Legends like Jack Nicklaus, Tom Watson, Seve Ballesteros, and Tiger Woods added to its legacy.The Open is now part of golf’s four major championships, alongside the Masters, U.S. Open, and PGA Championship.It’s held on a rota of coastal links courses across the UK, including St Andrews, Royal Troon, and Royal Portrush2.🏅 Fun FactsThe winner is still called the Champion Golfer of the Year.The Open is “open” to both professionals and amateurs who qualify.It’s the final major of the year, played in mid-July.

For a FREE COPY of Neil's latest book, Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience follow this link and use code: MAKINGCENTS at checkout for an absolutely FREE digital copy! Neil Twa is a seasoned entrepreneur and e-commerce strategist best known as the co-founder and CEO of Voltage Holdings, a company that builds, acquires, and scales private-label brands—primarily through Amazon FBA (Fulfillment by Amazon).Here’s a snapshot of his journey and work:🚀 Career HighlightsAmazon FBA Pioneer: Neil has been selling on Amazon since 2012, helping clients generate over $100 million in collective sales through his proven systems2.Voltage Holdings: His company uses a unique “pay as you profit” consulting model to help entrepreneurs build six- to eight-figure e-commerce businesses.Corporate Roots: Before diving into e-commerce, Neil worked with IBM, traveling extensively and gaining experience in tech and business development.🎙️ Thought LeadershipPodcast Host: He hosts the High Voltage Business Builders Podcast, where he interviews successful entrepreneurs and shares insights on scaling online businesses.Speaker & Mentor: Neil frequently appears at Amazon seller summits and business podcasts, offering guidance on branding, product research, and mindset for success.💡 Philosophy & MindsetNeil emphasizes mindset, creativity, and resilience. He’s open about his own setbacks—including bankruptcy—and how he rebuilt his life and business by focusing on branding, data, and long-term strategy.“It’s not who you know; it’s what you know. Who you know gets you there, and what you know keeps you there.” — Neil TwaIf you're curious about building a passive income stream or scaling a brand on Amazon, Neil’s playbook might be worth exploring.

I was introduced to BombTech Golf through their social media posts.  The bold black and green logo, and the cool Grenade Headcover caught my eye.  I reached out to Willis Varno to learn more about the brand, and he was gracious enough to join the show and talk about how the company is making golf more accessible and fun for the everyday golfer.  BombTech Golf is a direct-to-consumer golf club manufacturer that has built a reputation for offering performance-driven—and surprisingly affordable—clubs. Their product lineup includes drivers, irons, wedges, and putters designed with an emphasis on forgiveness and distance, making them especially popular among beginner golfers and high-handicappers. The brand backs its products with a 60-day on-course guarantee, reflecting their confidence in the quality and performance of their clubs.The company’s origins are often described as grassroots. One narrative explains that BombTech Golf started out of modest beginnings—with accounts crediting founder Tyler Sullivan, an ex-engineer who launched the company from his garage with the help of college students. Another account, however, attributes its founding in 2012 to Zachary Barlow, who set out to challenge the traditional golf equipment market by eliminating hefty retail markups and ensuring high performance at direct-to-consumer prices3. Although the details differ slightly between sources, both stories underscore BombTech Golf’s innovative, do-it-yourself beginnings and its commitment to disrupting the status quo by making premium golf clubs more accessible.Today, BombTech Golf continues to appeal to golfers looking for a blend of quality, performance, and value. By leveraging modern manufacturing techniques and a direct sales model, the company has garnered a loyal following among players who appreciate the balance of distance, forgiveness, and affordability in their clubs. If you’re a golfer seeking equipment that combines solid performance with an inclusive price point, BombTech Golf is definitely a brand worth considering.

It's the week of the 2025 US Open and the boys from the Tin Cup Club join the show to talk about Oakmont Country Club and the event being held there this week!The U.S. Open is one of golf’s four major championships, organized by the United States Golf Association (USGA). It was first played on October 4, 1895, at Newport Golf Club in Rhode Island, featuring just 11 competitors. The tournament has since grown into one of the most prestigious events in golf. Oakmont Country Club, located in Pennsylvania, is one of the most historic and challenging golf courses in the United States. It has hosted the U.S. Open a record 10 times, making it the most frequent venue for the championship2.Oakmont’s Legacy in the U.S. OpenFirst U.S. Open (1927): Won by Tommy Armour, defeating Harry Cooper in a playoff.Jack Nicklaus vs. Arnold Palmer (1962): Nicklaus won his first major by defeating Palmer in a playoff.Johnny Miller’s Historic Round (1973): Miller shot a final-round 63, one of the greatest rounds in major history.Dustin Johnson’s Victory (2016): Johnson won despite a controversial penalty ruling.Course CharacteristicsChurch Pew Bunkers: Famous hazards that make Oakmont one of the toughest courses.Lightning-Fast Greens: Often considered the fastest in championship golf.Brutal Rough & Narrow Fairways: Designed to test even the best players.The 2025 U.S. Open is currently being held at Oakmont, and experts predict it will be one of the most difficult tournaments in recent years

Founder and CEO of GIVR Packaging, Jeremy Bower, joins the show to talk about how he and his company are helping their customers avoid potential tariffs, reduce their overall cost of goods sold, and source local, made in the USA products while improving their impact on the environment.  GIVR Packaging specializes in sustainable, custom packaging solutions for businesses, particularly in the consumer-packaged goods (CPG) and beverage industries. They offer a range of packaging options, including:Custom Inserts: Protective corrugated and folding carton inserts for direct-to-consumer shipping.Shippable Mailers: Designed for shipping without an outer shell.Retail Ready Packaging: Shelf displays and master cases for retail environments.Boutique Beverage Solutions: Custom packaging for beverage brands, including various can sizes and case counts.POP Displays: Point-of-purchase retail displays and case stacks.Givr Packaging also emphasizes sustainability, committing to 20x fiber replacement for every box they produce. Their structural engineers work with businesses to create innovative and protective designs that enhance branding while ensuring product safety.

Ping's own Fitting Science Manager, Chris Broadie, joins Making Cents of It All with Jesse Stakes and Wes Altice to talk about Ping's Ballnamic online golf ball fitting tool.  Katie Goodwin joins along the way to talk about how they are leveraging their social media to inject fun into teaching the general golfing public about the benefits of playing the right ball for your game!Ballnamic is a virtual golf-ball fitting tool developed by PING. It helps golfers find the best ball for their game by analyzing performance characteristics across different models. The tool uses proprietary flight models and algorithms to suggest the top five ball matches based on a golfer’s preferences and playing style Tee-to-Green Fitting ExperienceTheir fitting process evaluates every aspect of your game. You’ll enter information from your driver launch conditions down to how you like the ball to feel off your putter.Industry-Leading Fitting TechnologyEvery ball in the Ballnamic database undergoes hundreds of test shots on PING’s state-of-the-art swing robot, and the data is analyzed by PING’s Fitting Scientists.Data-Driven Fitting ResultsYour results are packed with detailed performance insights that includes an overall match percentage for each ball and ball flight projections.

Yeliza Centeio joins the show to talk about how the Marketing Profession and their clients are being affected by the changing economy, tariffs, and new administration's direction in 2025.  Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading agencies in cities such as Boston, Orlando, and Ft. Lauderdale, as well as in in-house roles within the direct-to-consumer and fashion sectors. This extensive background laid the foundation for her entrepreneurial journey, empowering her to establish an agency that reflects her bold style and deep media expertise.Integral Marketing & Advertising, the firm she founded, embodies a commitment to innovation, authenticity, and strategic excellence. Rather than relying on a one-size-fits-all approach, the agency prides itself on tailoring solutions to each client’s unique challenges. Their multidisciplinary team—comprising media planners, creative designers, copywriters, analytics experts, and producers—develops comprehensive strategies that span media planning and buying, creative campaign development, digital marketing, website development, and even public relations. The agency’s philosophy, captured in the notion of being “integral,” reflects its mission to offer well-rounded, innovative, and ROI-focused marketing solutions.Yeliza is often described as honest, bold, and direct in all things media. By leveraging strong industry partnerships and an unapologetic approach to disrupting conventional advertising methods, she has positioned Integral Marketing & Advertising as a forward-thinking player in the field. Her leadership is not just about crafting compelling brand narratives but also about fostering genuine connections between brands and their target audiences. This blend of creative insight and strategic execution has made her a respected figure in the marketing community, especially in the Orlando business landscape where she has been recognized for her impactful work.  If you are interested in speaking with Yeliza about your business, please contact her and her team here.  

The Tin Cup Club joins the show to discuss this week's PGA Championship, the venue, and show much more!Former PGA Tour player Hunter Mahan was critical of this week's PGA Championship venue. The 42-year-old acknowledged the course was in great shape but added that he feels it’s missing something.“I guess I would say Quail Hollow is like a Kardashian,” Mahan said. “It’s very modern, beautiful and well-kept. But it lacks a soul or character.”Agree or disagree?The PGA Championship is one of golf’s storied majors, rich with tradition and evolution that mirrors the growth of professional golf itself. Here’s a deep dive into its history:Origins and Early YearsThe PGA Championship was inaugurated in 1916 by the PGA of America with the goal of unifying and advancing professional golf. Initially conceived as a tournament for club professionals, its first edition was held at the Siwanoy Country Club in Bronxville, New York. The early days of the PGA Championship were marked by a competitive spirit among local professionals, setting the stage for the tournament’s future prominence. This event signaled a move toward greater organization and recognition for professional golfers who had long been overshadowed by the more established amateur events.The Match Play EraFor the first five decades of its existence, the PGA Championship was contested using a match play format. This head-to-head style of competition not only underscored the one-on-one skills of the competitors but also introduced dramatic duel scenarios that captivated audiences. During this period, legendary golfers like Walter Hagen and Sam Snead emerged and made their marks on the tournament. Their repeated successes helped to build the championship’s reputation and contributed to its growing prestige within the golf community.Transition to Stroke PlayA pivotal change occurred in 1958 when the tournament switched from match play to stroke play. This shift was more than just a change in format; it was a strategic move to align the PGA Championship with evolving broadcast requirements and the increasing appetite for a more straightforward format. Stroke play provided a clearer measure of consistency over the entire tournament and brought the championship closer in line with the other major tournaments. The new format allowed for larger fields and emphasized the importance of every shot taken over the course of four days, thereby enhancing its appeal to both players and spectators.Evolution and Notable ChampionsAs the tournament evolved, so too did its roster of champions. The PGA Championship has been won by some of the most iconic names in golf history. The dominance of early champions like Walter Hagen paved the way for future legends. Later, as the event expanded in scope and recognized worldwide, champions such as Jack Nicklaus, Ben Hogan, and more recently Tiger Woods have added chapters to its rich legacy. Each era of winners has contributed to the narrative of endurance, skill, and strategic excellence.Modern Era and SignificanceOver the decades, the PGA Championship has transitioned from a regional contest for club professionals into one of the four major championships in golf. Its rotation among premier golf courses across the United States—and occasionally abroad—has showcased the diversity and beauty of golf course architecture. The modern PGA Championship is celebrated not only for its competitive rigor but also for its role as a bellwether for the sport. The tournament's scheduling, the infusion of modern sponsorships, and extensive media coverage have all played a role in making it an integral part of the global golf calendar.

The boys from the Tin Cup Club stop by the show to talk about their 2025 trip, thoughts on the McLemore Resort, and how it was to do a buddy's trip on Masters Weekend.According to the National Golf Foundation, over 12 million U.S. adults embarked on golf trips last year, marking a 20% increase over the historical average and expected to grow. This surge reflects a growing desire for experiential travel, with golf. The Buffalo Groupe reported 44% of their survey plans to increase golf travel spending in 2025. The growth is driven by the increasing popularity of golf as a leisure activity and the development of golf tourism infrastructure worldwide.Key Insights:Market Size & Growth: The global golf tourism market was valued at approximately $25.34 billion in 2024 and is projected to grow at a CAGR of 9.1% from 2025 to 2030.Popular Destinations: Countries like Scotland, the United States, Spain, and Thailand are renowned for their prestigious golf courses and scenic landscapes.Economic Impact: In the U.S., golf tourism is a $6 billion industry, with $4 billion coming from international visitors.Trends & Innovations: The industry is seeing a rise in experiential travel, luxury golf resorts, and eco-friendly practices to attract environmentally conscious travelers.Government Support: Many governments are investing in golf tourism to boost local economies. For instance, Canada allocated $4.4 million to promote professional golf tournaments.Golf tourism is expected to expand significantly, driven by increasing interest in outdoor sports, government funding, and the growing number of young golfers. 

This is truly a story of Making Cents of It All.  Dennis Balonze joins the show to share his story of how he parlayed his career as a barber into a multimillion-dollar real estate portfolio over three states.  He and his team currently manage a portfolio of profitable multi-family andcommercial properties. They are always looking to broaden the portfolio, which would include the continuing acquisition and management of multi-family units and commercial buildings, with regional expansion throughout the southern United States. Dennis also utilizes his talents area barber in putting together a very unique, interesting YouTube show, BarberUpp.  It's a great watch and it only lasts...as long as a haircut!  Check it out.  

Mike Padron joins Jesse to talk about the impact that Direct to Consumer (DTC) Golf Companies are having on the consumer when it comes to choices they have and how they purchase golf equipment in today's world.  Direct-to-consumer (DTC) golf brands and major golf brands differ primarily in their business models and pricing strategies.Major Golf Brands These are well-established companies like Titleist, Callaway, TaylorMade, and Ping. They have a strong presence in retail stores, sponsor professional golfers, and invest heavily in research and development. Their products are widely available in golf shops and online, but they often come with higher price tags due to marketing, distribution, and retail markups.Direct-to-Consumer Golf Brands DTC brands like Takomo, Sub70, and others sell their products directly to customers, primarily through online platforms. By eliminating middlemen, they can offer high-quality equipment at lower prices. Many DTC brands focus on customization, allowing golfers to tailor clubs to their specific needs. They also tend to have strong customer service and online engagement.Key DifferencesPricing: DTC brands often provide more affordable options by cutting out retail markups.Customization: Many DTC brands offer personalized fittings and club designs.Availability: Major brands are found in retail stores, while DTC brands primarily sell online.Marketing: Major brands invest heavily in sponsorships and advertising, while DTC brands rely on word-of-mouth and digital marketing.

The boys from the Tin Cup Club join the show to talk about The Masters and preview this years' championship.  Jesse Stakes, Wes Altice, and Mike Padron talk about their favorite all-time memories of the tournament, what makes it so special, and who they think has the best chance of winning the 2025 edition.  Oh yea - and maybe the food at the tournament gets mentioned once or twice!The Masters Tournament generates significant revenue, though it operates differently from other major golf events. In 2022, the tournament brought in approximately $142 million, with revenue sources including:Merchandise Sales: Around $69 million, driven by exclusive Masters-branded apparel and accessories.Badges (Tickets): Approximately $39 million, with highly sought-after passes priced well below market demand.International TV Rights: About $25 million, as Augusta National controls its broadcast agreements.Concessions: Roughly $8 million, with famously low-priced food and beverages.So - if you are a golf fan, your professional at anything BUT golf, and your excited about this week's event - this episode is for you!

First let me say that this is just dipping a toe into a $1.31 BILLION market!  Yes!  I am talk about golf balls.  Not golf...just golf balls.  Mike Padron from the Tin Cup Club joins the show to talk about how consumers make choices when it comes to what balls to purchase and play as well as what factors can and should go into that decision.  Market Size and GrowthThe global golf ball market was valued at approximately $1.31 billion in 2022 and is projected to grow at a CAGR of 2.4% from 2023 to 2030.Factors like the promotion of golf tourism, construction of new golf courses, and rising disposable incomes are key drivers of this growth.Revenue StreamsProfessional Tournaments: Events like the PGA Tour and U.S. Open generate significant demand for high-performance golf balls, accounting for a large share of industry revenue.Recreational Golf: The growing popularity of golf as a leisure activity contributes to consistent sales, especially among amateur players.Key TrendsTechnological Advancements: Innovations like multi-layered golf balls and seamless cover technology enhance performance, driving consumer interest.Sustainability: There is a rising demand for eco-friendly and biodegradable golf balls, aligning with global sustainability goals.E-commerce Growth: Online sales channels are expanding, making golf balls more accessible to a broader audience.ChallengesHigh Initial Costs: The cost of golf equipment, including balls, can deter new players, particularly in developed markets.Declining Interest Among Youth: In some regions, younger generations show less interest in golf, impacting long-term market growth.The industry is poised for steady expansion, supported by innovation and increasing global participation.Golf ball fitting, from a financial perspective, is an investment that can yield significant returns for both golfers and manufacturers. Here's how it plays out:For Golfers:Performance Optimization: Proper fitting ensures golfers use balls tailored to their swing and playing style, improving accuracy and distance. This can reduce the need for trial-and-error purchases, saving money in the long run.Cost Efficiency: While fitting services may have an upfront cost, they help golfers avoid spending on unsuitable balls, ultimately lowering overall expenses.For Manufacturers:Revenue Growth: Offering fitting services can attract more customers, increasing sales of premium golf balls.Brand Loyalty: Personalized fitting experiences foster customer loyalty, encouraging repeat purchases.Market Differentiation: Companies that provide fitting services, like Bridgestone and PING, stand out in a competitive market, enhancing their reputation and profitabilit

This is definitely an episode that defines the Professional At Anything BUT Golf category!Elizabeth Breza is a healthcare professional specializing as an Adult Health Nurse Practitioner in Jacksonville, Florida. Prior to being in the civilian healthcare industry, she served our country proudly for many years.  Liz doesn't just play for recreation, she also enjoys competing.  As a Veteran of our Armed Forces, she competes as part of the Veteran's Golf Association.  It's a great for our Veteran's to compete and followship with their peers.  If you are a veteran that is listening and would like to compete, we will make sure you have contact information by clicking right here!  Enjoy the conversation!

The Tin Cup Club joins the show to talk everything Players Championship.  The Players Championship, held annually at TPC Sawgrass in Ponte Vedra Beach, Florida, has a significant economic impact on the region. The event attracts thousands of attendees, including players, officials, and fans, which boosts local businesses such as hotels, restaurants, and transportation services. Additionally, the tournament's charitable contributions and elevated prize purses further enhance its fiscal footprint.However, we're not here to just talk about the economic impact of The Players.  We're sharing memories, giving our thought on if it has reached "the 5th Major" status, and even what our personal favorite food trucks are on the grounds.  The Players isn't just about how many balls get hit into the water on 17 - enjoy! 

I promise you that in this episode we will cover the widest range of topics that I think we have ever attempted to cover in a single conversation. We will go from fishing to venture capital to writing bestselling books, and somehow, we will end up talking about artificial intelligence.  I know what you're thinking...you might as well throw in some politics for good measure.  Well, we do that too!How many business relationships are made over a common bond that we find that we share with people we end up doing business with?  In my experience, people do business with people - not companies.  Brandon C. White is a success entrepreneur with, by his own admission, lots of strikeouts, but it makes that next homerun that much sweeter.  He also has gone by the titles angel investor, venture capitalist, and worked as an employee believe it or not.  Today, he has also started multiple podcasts, he is an Amazon Best Seller on How to Write a Business Plan, and he is a public speaker.  He is a true modern-day renaissance man.  As you listen to our conversation, you with find out very quickly that he is a passionate fisherman at heart, and this has connected him to people that shared his enjoyment of being out on the water; it's even lead to a deal or two.  This is truly a story of Making Cents of It All.  Enjoy!

The boys from Tin Cup Club stop in to discuss Youtube is playing a crucial role in reshaping the financial landscape of golf and providing new opportunities for revenue generation and audience engagement.  Did you know the average age of viewers for the PGA Tour is around 64 years old?  I did not before doing my research.   LIV Golf is doing a better job attracting viewers 18-34.  71% of people aged 18-34 have shown interest in watching LIV Golf Events.  This is in large part because of their willingness to embrace YouTube and Social Media platforms.  Rick Shiels, Good Good, Paige Spiranic, Increased Sponsorship and Advertising Revenue: Golf influencers on YouTube have attracted large followings, making them attractive to sponsors. This has led to increased sponsorship deals and advertising revenue for both the influencers and the platforms1.  Broader Audience Reach: YouTube has made golf more accessible and relatable, attracting a new generation of players and fans. This broader audience has opened up new revenue streams through merchandise sales, online coaching, and more2.  Enhanced Engagement: The interactive nature of YouTube allows for direct engagement with fans, fostering a deeper connection between golfers and their audience. This engagement can translate into higher viewership numbers and increased monetization opportunities.3.  Professional Golfers' Personal Brands: Many professional golfers, such as Bryson DeChambeau, have leveraged YouTube to share insights into their training routines and personal lives, further monetizing their personal brands.Instructional Videos: Many professional golfers and coaches share tips and techniques to help improve your game. For example, Rick Shiels' channel offers beginner golf basics and tips for improving your swingGolf Challenges: Fun and sometimes quirky challenges, such as hitting a hole-in-one for a prize or competing in knockout matches, are popular among golfersTournament Highlights: Channels like Golf Channel provide highlights from major tournaments, including the LPGA Tour and other professional events.Golf Vlogs: Some golfers share their personal experiences, practice routines, and travel adventures related to golf.The highest paid golfer on YouTube is Paige Spiranac. She has leveraged her social media presence to build a highly lucrative career, earning an estimated $5 million+ annually from sponsorships, subscriptions, and media appearances.The most watched YouTube golfer is Rick Shiels. His channel, Rick Shiels Golf, has amassed almost three million subscribers and features a wide range of content, including instructional videos, club reviews, and challenges with professional golfers1. Rick's engaging and approachable style has made him a favorite among golf enthusiasts.  

Would you be surprised to know that youth sports market now rivals the revenue size of the NFL?  I got to admit that I was.  My friend, Patrick Rumble suggested we do this episode some months back.  As a looked into it, there is really so much to talk about and explore.  He was gracious enough to join me and share his firsthand knowledge and experience being a part of the travel baseball scene over the past several years.  Youth baseball has evolved into a significant industry, with various organizations and events shaping its landscape. One notable player in this field is Perfect Game, which has positioned itself as a pathway for young athletes aspiring to play in college and the pros. Perfect Game organizes events and showcases that attract top high school talent, providing opportunities for players to be scouted by college recruiters and professional teams1.The youth sports industry, including baseball, has grown substantially, with families investing heavily in their children's athletic development. This includes expenses for private coaching, travel teams, and specialized training facilities. The industry is estimated to be worth billions of dollars, reflecting the high level of participation and the demand for quality experiences for young athletes and their families2.Youth baseball and softball are seeing significant growth, attracting investors and generating substantial revenue. Events have become more than just competitions; they now offer a festival-like experience with entertainment and activities for families. This shift has contributed to the increasing popularity and financial success of youth baseball.Youth baseball has become a significant part of the broader youth sports industry, which is estimated to be worth billions of dollars. The youth sports market, including baseball, is projected to reach $77.6 billion by 2026. This growth is driven by increasing participation, investments in facilities, and the rise of travel teams and tournaments.Perfect Game, a major player in youth baseball, is expected to generate over $100 million in revenue this year. The company has expanded beyond just organizing events to becoming a media company and apparel outlet, offering a festival-like experience at their tournaments.The overall youth sports market in the U.S. is substantial, with estimates suggesting it rivals the size of the NFL, which is around $15 billion. This includes revenue from travel, equipment, team membership, facility construction, software, and venue rental.The increasing popularity and financial success of youth baseball are evident in the substantial investments and the high level of participation, which has reached nearly 16.7 million in the U.S.  

Yeliza Centeio joins the show to share her expertise on how modern marketing professionals are utilizing data driven tools to free up business owner's creativity.AI is revolutionizing the marketing and advertising landscape in several ways:Targeting and Personalization: AI can analyze vast amounts of data to segment audiences and predict customer behavior. This allows for highly personalized ad content that resonates with specific audience segments.Automation and Efficiency: AI automates repetitive tasks such as scheduling social media posts, generating reports, and even creating ad copy. This frees up marketers to focus on more strategic and creative aspects of their campaigns.Real-Time Optimization: AI can adjust ad campaigns in R.T. based on performance data. This ensures that ads are always optimized.Enhanced Analytics: AI provides deep insights into campaign performance, helping marketers understand what works and what doesn't. This leads to more informed decision-making and better ROI.Cost Efficiency: By automating tasks and optimizing campaigns, AI helps reduce costs and improve the efficiency of marketing efforts.Scalability: AI enables marketers to scale their campaigns quickly and efficiently, reaching larger audiences w/out a proportional increase in resources.Creative Generation: AI can generate creative assets, such as ad copy and visuals, almost instantaneously. This allows for rapid testing and iteration of different ad variations.AI is not just a tool but a game-changer in the marketing and advertising industry. It helps marketers stay ahead of the curve by leveraging data and automation to create more effective and efficient campaigns.The transition to a cookie-less world is a significant shift in the digital marketing landscape, driven by increasing privacy concerns and stringent regulations like GDPR and the California Consumer Privacy Act:First-Party Data: With third-party cookies being phased out, leveraging first-party data becomes crucial. This involves collecting data directly from consumer interactions to build deeper relationships and enhance targeting efforts while respecting user privacy.Privacy-Centric Strategies: Marketers need to focus on privacy-centric approaches, such as contextual advertising and identity resolution. These methods allow for effective ad targeting and measurement without compromising consumer privacy.Innovative Approaches: The shift to a cookie-less world presents both challenges and opportunities. Marketers must stay agile, invest in new technologies, and continuously innovate to thrive in this evolving landscape.Contextual Targeting: This involves delivering ads based on the content of the webpage rather than tracking user behavior across sites. It ensures that ads are relevant to the context in which they appear.Consent-Driven Marketing: Building trust with consumers by being transparent about data collection and usage is essential. This includes obtaining explicit consent from users before collecting their data.Attribution Challenges: Without cookies, tracking user behavior across devices and attributing conversions to specific marketing campaigns becomes more difficult. Marketers need to explore alternative methods for attribution.Adapting to Change: The transition to a cookie-less world requires marketers to reassess their strategies and discover innovative ways to connect with customers. This includes building more direct and meaningful relationships with users.Navigating this transition successfully will require a combination of leveraging 1st party data, adopting privacy-centric strategies, and continuously innovating to stay ahead in the evolving digital landscape.

If you are professional at anything BUT golf...then this episode is for you.  The founders of the Tin Cup Club, Mike Padron and Mike Shelton join Wes Altice and Jesse Stakes to talk about the debut of TGL and how they started their annual golf event, trip, and/or pilgrimage (for some).  We highlight a few of Kentucky's finest bourbons along the way!We really did pack a lot into this episode, and we only scratched the surface!  So if you're a fan of Birdies, Bourbon, and Buddy's Trips - enjoy! 

Home-based physical therapy is a convenient and effective way to receive rehabilitation services in the comfort of your own home. It is especially beneficial for individuals who have difficulty traveling to a clinic due to mobility issues, chronic pain, or other health conditions.Tim Marten, DPT joins the show to talk about how he is meeting his patients where they are now by bringing Lift Physical Therapy to their home.  

If you are Professional at Anything BUT Golf, and you enjoy Professional Golf - This Episode is for you...This week's live television event, The Showdown, featuring LIV Golf's Bryson Dechambeau and Brooks Koepka taking on the PGA Tour's Scottie Scheffler and Rory McIlroy is the first director competition between the two tours.  If you are a golf fan, it is something you've been waiting on for 3 years.  The Showdown is just a microcosm of the past several years though.  The business of golf has been dramatically affected by the introduction of LIV Golf into the game.  The influx of money to the games top starts has diminished the need for equipment sponsorships and it has given rise to opportunities for quality, boutique manufacturers to get into the bags of the of the game's best.  Apparel and event companies have seen the same.  This is our take on this week's event as well as the deeper impact it has had on the professional game.  Enjoy! 

If you are Professional at Anything BUT Golf, this show is for you...Delaina Baker joins me to share how she built her business through the game of golf.  Ladies and gentlemen, you will not see golf anywhere in the title of Delaina's areas of expertise nor will you see it in the names of her businesses.  What you will here is how she has used her passion and enjoyment of the game to fuel the growth of her business and open doors that might not have been opened otherwise; common pursuits of a little white ball that build a lifetime of business relationships.Delaina Baker is an entrepreneur and chief content & strategy creator that spends her time helping other female leaders and business owners such as herself amplify their brand and make sure that their message her heard by the audience they want to be seen by.  She is respected as a leader in her field and a resource to her peers.  

If you are professional at Anything BUT Golf...this episode is for you!40% of a golfers strokes during a round are taken on the green.  Co-founder, JP, of PuttAim joins the show to talk about their tool to help golfers dramatically improve their scores by focusing on reducing the number of putts they take each round to get the ball in the hole!  Enjoy this conversation as we talk about where the idea for PuttAim came about and how this simple, effective device and lower your scores and allow you to have more fun!

If you are Professional at Anything BUT Golf, and you enjoy traveling to some of the finest destinations to play, then this episode is for you...Dave Reese, President of Florida's First Coast of Golf, joins Wes Altice and I to discuss the booming golf tourism business in the Northeast Florida Area and have a lot of fun talking about it!  It's pretty cool when you job combines, as they put it, Globetrotting and Golf.  Dave - I want to be you when I grow up!Golf was introduced to Northeast Florida in 1895 in St. Augustine and began to thrive in 1916 when Donald Ross constructed the Ponce de Leon Golf and Country Club.  100+ miles of beautiful beaches make up the coast from Amelia Island, Jacksonville and The Beaches, St. Augustine, Ponte Vedra & The Beaches, Clay County, and Palm Coast & The Flagler Beaches.71 golf courses and 1,278 holes of golf can be found on Florida’s First Coast. They cover more than 488,000 yards. Area courses have been designed by the world’s best including Dye, Fazio, Nicklaus, Palmer, Player, Ross, and Weed.#golf #travel #destinationgolf #bucketlist #makessense #makescents #jessestakes

If you are Professional at Anything BUT Golf...this is for you.Jason Hiland of Sub70 Golf joins Jesse and Wes to discuss what custom fitting looks in the Direct-to-Consumer market, how to determine what clubs work best for what players, and the just flat out have some fun talking about the game of golf.  If you are interested in where equipment is today and where is possibly might go in the future, saddle up and enjoy the ride!  Their own words...not mine - "Sub 70 Golf we strive to provide the highest quality, best golf clubs possible, at the fairest prices, with an unmatched player experience and customer service. We will never cut corners, and we will never put out new equipment if it won't change your bottom line on the scorecard."

If you are Professional at Anything BUT Golf, this show is definitely for you...You know that you need work on your game, but do you know where?  Would you be willing to bet your life savings on it?  David Ford, Head of Sports Marketing at Clippd, joins us to share not only how they identify your strengths and weaknesses as a golfer, but they also help crystalize the prescription to get better.  From their own words, Clippd is a technology business founded and staffed by passionate golfers.  Their goal, since the company's inception is to work with golf's technology firms and governing bodies to deliver you the maximum benefit from the golf data that's now so easy to generate.  The result is feedback and insights that are unique just as you are as a golfer.  Simply put, they are connecting data from multiple sources into a single platform, providing players and coaches with powerful insights to drive improvement, engagement, and enjoyment of the game of golf.  

If you are professional at Anything BUT Golf...this show is for you!This week I had the privilege of hosting Ted Eleftheriou from the National Golf Foundation.  In the business of golf, NGF is regarded as the best research and business services.  They know that for you to make informed decisions, the most accurate and timely data is needed. They pride themselves in providing actionable data and insights to help golf business professionals and executives like yourself, stay informed and provide winning growth strategies.From Ted himself:  "Be Good to People... Be Good for People... Be Good with People... Three personal guiding principles that have provided me a rich history of personal and professional experiences. Experiences which include, working as a Systems Programmer for General Electric. Playing in “metal” bands since the age of 14. Becoming a freelance producer in the film industry. Becoming a PGA member and overseeing the creation and operation of 41 Nike Golf Learning Centers. Owning and teaching at my own successful golf academies. Working for the PGA of America, creating and delivering workshops that assisted professionals and business owners grow their businesses by recognizing and delivering value. And of course, I love being part of the NGF team where I continue to grow personally and professionally and where I’m provided the opportunity to use my unique talents, experiences and personal guiding principles at NGF as it redefines the future business of golf."

If you are Professional at Anything BUT Golf, this episode is for you.The most important piece of equipment you use on the golf course is your body.  Justin Henderson, owner of CrossFit Jax Beach and CrossFit Duval, joins Jesse Stakes and Wes Altice to share how CrossFit and maintaining personal fitness in general can have significant impacts on your golf game and your enjoyment of it!Justin joined the show for episode 25 where we talked about what CrossFit is and how it differs from just going to your local gym.  CrossFit is truly functional fitness.  If you someone that is looking to hit it longer and have more fun, it might be for you.  Just like most things, you'll have to try it to find out.Enjoy the show.  

If you are Professional at Anything BUT Golf...this podcast is for you!Mike Padron joins Wes Altice and Jesse Stakes to talk about putters, putting, and everything that goes into selecting our flatstick of choice on the greens!  Wes, Jesse, and Mike talk about how golf can be such a powerful way to connect with clients.  Mike has been in sales for most of his career.  How often do you get 4 hours of interrupted time with the people you want to do business with doing something that you both enjoy?Putting is the one activity in golf that we all have a chance to be great at.  Enjoy this conversation and your own personal journey finding success on the short grass!#golf #putting #labrat #makescents #makessense #podcast #jessestakes

If you are Professional at Anything BUT Golf, and you want to be a better putter - this episode is for you...Stan Moore, PGA, is regarded as South Florida’s #1 Putting & Short Game Coach and he took some time out of his busy schedule of helping his students pile up trophies to join the show and help us out!Since the beginning of golf, putting has not been taught to provide the golfer with a clear accurate picture. The golfer has actually been put into a position of not understanding. A place of guessing what they should do. Subjective measures based on feel and emotion. The problem is that feel and emotion change everyday. So tomorrow you are hunting for something you had yesterday but cannot find it today.Every golfer should be performing from an objective position, of understanding. So how would you go about learning a position of understanding?Stan teaches “A Performance Putting System built around understanding the coordination of stroke lengths, timing, acceleration, and effective reading of the slopes and grades found on greens.”You are going to learn!Green ManagementHow to maneuver around the green to know the distance of the putt, grade percent, slope percent, and adjusted distance of the putt.Stroke ManagementKnowing how to use the putter to develop the correct length of stroke that matches the adjusted distance of the putt, that matches the green speeds you are playing on.Time ManagementKnowing your own personal timing that will teach you how to control your timing and acceleration down into the ball.Visual ManagementKnowing how to use your eyes. What to look at, where to look, and how to look.Mental ManagementLearning to putt with a mind that is calm, free of fear, and anxiety, that will allow the body to produce a fluid stroking motion.When you start to learn these types of lessons, you will be put into a position of understanding exactly what you need to do, once you are on the green.  You will become the Master of the Green. The players that Stan coaches have achieved it, reduced their putting average and have gone on to win their matches and win tournaments.Stan Moore, PGA Certified Coach, teaches at the Don Law Golf Academy, located at the Osprey Point Golf Course, in Boca Raton, Florida. He specializes in player development, with a focus on putting & short game.Stan has created one of the the Most Comprehensive Putting & Short Game Programs in the United States. He has students competing at every level from junior, club golfer, through the collegiate ranks and Professional tours."I believe what and how I teach putting, will teach you to make more putts! Period!"     - Stan Moore, PGA

If you are Professional at Anything BUT Golf...this is for you!Len Mattiace is one of my favorite professional golfers for everything that he has accomplished in the game, but so much more so for what he has done for his community and the schools that help educate our children.  Len joined Wes Altice and Jesse Stakes to discuss what playing in Professional Golf event Pro-Ams are like and how we, as the amateurs can make the events for enjoyable for the pro's that are playing with us!  What are the most common faults he sees?  What are the best equipment advances he has seen that help amateur golfers?  If you've ever been curious what playing in a Pro-Am is like or answers to some of the questions that you've always had for a touring professional that you haven't had the chance to ask - join us for this episode!#golf #professionalgolf #pga #pgatour #championstour #proam #golflessons #golfequipment #makescents #makessense #podcast #jessestakes

If you are Professional at Anything BUT Golf...this is for you!Do you drink one water for every beer you have on the golf course?  Do you eat food before you go out and during your round to keep your blood sugar even?  Are you that person that start strong and you just feel like you lose your game after the 15th hole?  We were tempted to call this one, "Golf, Booze, and Birdies", but it is about so much more than that!  Cindel Gwyn is a registered Dietician that specializes in providing golfers of all ability levels quality advice and nutrition plans to allow them to play their best when they are on the course.  Cindel takes us through how potential dips in blood sugar levels, hydration, and other things that we sometimes choose to partake in on the golf course effect your game and your body.  #golf #nutrition #dietetics #diet #food #hydration #water #beer #liquor #makescents #makessense #podcast #jessestakes

If you are Professional at Anything BUT Golf, and you would like to start playing or get better at the game...this is for you.What if I told you that you could create a blueprint for yourself and the teachers/coaches you work with in regard to how best to work and communicate with you?  The answers to the test.Dawn Woodard founded and owns Judgment Matters, a performance enhancement consulting company. Dawn is a former multi-sport athlete, who settled on golf in college (Furman University, 1992-1996). She still competes nationally at an elite level. She has a Bachelor’s degree in Health and Exercise Science and is also a certified Judgment Index Consultant. The experience gained from competing at very high levels combined with her educational background and certifications allows her to connect, relate to, and understand her clients. Dawn works with athletes in multiple sports from the junior level all the way to the pros. She works, not only with athletes, but all members of their development team, including trainers, coaches, instructors, and sports psychologists.