Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jen Moss is the Co-Founder and Chief Creative Officer of JAR Podcast Solutions, a leading branded podcast agency working with clients like Amazon, lululemon, Cirque du Soleil, Wharton, and Deloitte. A former radio producer, journalist, and award-winning writer, Jen brings decades of storytelling experience to every show she touches. She’s worked with CBC, Roundhouse Radio, and the National Film Board of Canada’s Digital Studio. She’s written for theater, film, new media, and short fiction—and now brings that creative depth to brand content. She’s also a creative writing instructor at the University of British Columbia, where she teaches the next generation of podcast storytellers. Jen leads the editorial vision behind JAR’s most successful shows, helping brands tell stories that are resonant, authentic, and audience- first. Whether she’s building out a narrative arc or pushing back on client ideas that won’t serve the listener, Jen’s focus is always on creating shows people actually want to hear.00:00 - 00:42 " The other analytics that we sometimes look at is the podcast neighborhood. So, what other shows are people who listen to your show also listening to? And that can tell you a lot about the tastes of your audience. Like, if you make a business show, they're listening to other business shows. Oh, but look, there's also a strong contingent of your audience that's listening to, I don't know, true crime or faith-based shows or something like that. That can give you some insight into who you're dealing with and who you're talking to. And you can use that to inform the content to make it even more relevant to them.” — Jen Moss00:43 - 00:59 Welcome to Peppershock Media’s Marketing Expedition Podcast01:00 - 02:53 Jen’s Background02:54 - 11:39 Marketing Essentials Moment: Understanding KPIs in Marketing11:40 - 13:37 Welcome to the show, Jen!13:38 - 15:56 JAR (Job Audience Result) Podcast Solutions 15:57 - 21:49 Case Studies21:50 - 24:53 Different Types of Podcasts and Their Impact24:54 - 27:03 Tools and Resources for Podcast Analytics27:04 - 29:36 Importance of Consumption Rate in Podcasts29:37 - 30:12 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.30:13 - 32:13 Using Listen Notes and Other Analytics Tools32:14 - 33:07 Understanding Your Podcast Audience33:08 - 36:40 Podcast Swaps and Cross-Promotions36:41 - 39:39 Advice for Starting a Podcast39:40 - 42:02 Tools for DIY Podcasting42:03 - 43:48 AI Tools in Podcast Editing43:49 - 47:03 Audience Growth Strategy47:04 - 50:03 Paid Media and Podcast Ads50:04 - 52:40 Real World Promotion and Live Events52:41 - 53:35 Reach out to Jen53:36 - 54:09 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!54:10 - 54:56 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! 🎙️ 🎧 #CreativeContent #Podcasting #CaseStudies #PodcastMarketing #MarketingEssentialsMoment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #PodcastAnalytics #AITools #AudienceGrowthStrategy Hosted on Acast. See acast.com/privacy for more information.

Kenzie Coltrin is a Senior Account Executive at Phoenix Digital Marketing based in Boise, Idaho, with nearly a decade of experience in media, advertising, and strategic business development. She specializes in helping local, regional, and national brands grow through innovative marketing solutions, including digital and indoor billboard advertising.Throughout her career, Kenzie has built a strong reputation for driving revenue growth, developing high-value client relationships, and creating customized, results-driven campaigns. Her background spans multimedia sales, partnership development, and full-funnel marketing strategy, giving her a well-rounded perspective on how to effectively reach and influence audiences.Outside of work, she is married and a proud mom of two. She enjoys staying active through skiing, golfing, and running, and loves taking advantage of everything the Idaho outdoors has to offer.00:00 - 00:43 "Ones with words. Those are hard. If you think of it as the outdoor billboards just brought inside, once I have too many words, you're not going to get the message across.” — Kenzie Coltrin00:44 - 01:03 Welcome to Peppershock Media’s Marketing Expedition Podcast01:04 - 02:30 About Kenzie02:31 - 12:51 Marketing Essentials Moment: Digital Out-Of-Home Advertising12:52 - 14:22 Welcome to the show, Kenzie!14:23 - 15:53 Introduction to Phoenix Digital Marketing15:52 - 17:32 Description of Indoor Digital Billboards17:33 - 20:03 Types of Businesses Using Digital Screens20:04 - 22:35 Customization22:36 - 24:20 Cost and Budgeting24:21 - 27:13 Scaling and Exposure27:14 - 29:20 Host Partnerships and Screen Placement29:21 - 29:57 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 29:58 - 35:40 Parenting Challenges and Rewards35:41 - 40:48 NSAC Campaigns and Clients40:49 - 42:20 Agency Challenges42:21 - 43:40 Media Sales Experience43:41 - 44:28 Reach out to Kenzie44:29 - 00:00 Final Thoughts and Words of Wisdom44:51 - 46:31 Word-of-Mouth Mixers and Networking46:32 - 47:21 Thank you so much, Kenzie! Share this podcast, give us a review, and enjoy your marketing journey!47:22 - 48:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalBillboards #Customization #DigitalScreens #MarketingEssentialsMoment #DigitalOutofHomeAdvertising #OmniChannelMarketing #AdvertisingTrends #FreshMarketingStrategy #WordofMouthAdvertising #HostPartnerships #Branding Hosted on Acast. See acast.com/privacy for more information.

Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:38 About Kevin02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility07:54 - 09:15 Kevin, Welcome to the show!09:16 - 12:23 Dividing Sales and Business Development Roles12:24 - 17:23 Metrics and Tools for Tracking Sales17:24 - 22:07 Getting Past Gatekeepers22:08 - 26:05 Different Sales Person Profiles26:06 - 29:45 Networking and Relationship Building29:46 - 31:45 Sales Process and Lead Qualification31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:23 - 35:08 Negotiation Tactics in Sales35:09 - 39:18 Prequalification and Online Lead Forms39:19 - 41:47 Interview Questions for Sales Candidates41:48 - 43:21 Compensation Models for Sales Reps43:22 - 47:57 Advice on Sales Hiring47:58 - 50:00 Training and Onboarding Salespeople50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!50:48 - 51:34 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Sales #BusinessDevelopment #ClientRelationships #MarketingEssentialsMoment #AI #AITools #BrandVisibility #LeadGeneration #Recruitment #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

This week, Rhea Allen (Peppershock Media, The Marketing Expedition Community) had the pleasure of welcoming the Girl Scouts of Silver Sage to Poderific Studio. They dive deep into the world of Girl Scout cookies, exploring not only the entrepreneurial skills that young girls develop through the cookie program but also the broader impact of Girl Scouts on personal growth and community involvement.00:00 - 00:48 "What's the number one impact that helps you sell the cookies the most? The thing that helps me sell the cookies the most is probably just asking people in general. Because if you don't ask, they don't know. So asking people is the number one way I sell my cookies. Yeah. Good. Good. You've got to ask.”00:49 - 01:07 Welcome to Peppershock Media’s Marketing Expedition Podcast01:08 - 02:35 Welcome to the show! Meet the Guests02:36 - 05:12 The Cookie Campaign Season05:13 - 06:16 Tehlani's Girl Scout Journey06:17 - 08:14 Tehlani's Strategy: Tactics for Success08:15 - 09:13 Mom's Perspective09:14 - 11:12 Selling Cookies Live11:13 - 12:44 Cookie Sales Volume12:45 - 14:36 Camp Experiences14:37 - 15:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 15:14 - 16:39 Funding Sources16:40 - 20:04 Tehlani's Projects20:05 - 21:20 Future Aspirations21:21 - 23:33 Advice for Parents and Girls23:34 - 26:14 Encouragement for Leaders26:15 - 28:33 Opportunities to Get Involved - https://www.girlscouts-ssc.org/28:34 - 30:06 Closing Thoughts30:07 - 30:33 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!30:34 - 31:20 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#GirlScoutsofSilverSage #CommunityInvolvement #CookieProgram #EntrepreneurialSkills #SkillsDevelopment #Leadership #PoderificStudio #PodcastStudio #FreshMarketingStrategy #MarketingTips #CommunityEngagement #SalesInitiative Hosted on Acast. See acast.com/privacy for more information.

Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 02:27 Tom’s Background02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter08:12 - 12:30 Welcome to the show, Tom!12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger15:20 - 18:49 Retain, Maintain, Gain18:50 - 23:43 Memorable Client Campaigns23:44 - 26:14 The Evolution of Advertising26:15 - 27:37 Targeting the Right Audience27:38 - 28:14 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:15 - 33:02 NIL and Local Business Partnerships33:03 - 36:57 The Changing Landscape of College Sports36:58 - 42:26 The Future of Marketing Strategies42:27 - 46:51 The Digital Experience46:52 - 51:00 Pop Culture and Marketing51:01 - 51:15 Tom’s Words of Wisdom51:16 - 53:41 Thank you so much, Tom! Share this podcast, give us a review, and enjoy your marketing journey!53:42 - 54:28 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalMarketing #TraditionalMarketing #MarketingEssentialsMoment #MergingAgencies #MergingBusinesses #DigitalAdvertising #TraditionalAdvertising #FreshMarketingStrategy #MarketingTips #AITools #AIDevices #NIL #nameimagelikeness Hosted on Acast. See acast.com/privacy for more information.

Amber Goetz is the founder of Active Media, a high-performance web and SEO agency she founded back in 2005, and creator of SEO Sidekick, a productized solution that helps brands rank smarter and generate leads faster. She cuts through industry BS and delivers actionable insights that listeners can implement immediately. 00:00 - 00:23 "Getting placed in people also ask is actually like kind of a big deal because AI in the AI overview loves questions. It loves FAQ. And if you have a developer that is working on your site or working with you, ask them to add FAQ schema data into those areas of your site because AI is really loving to digest the schema data.” — Amber Goetz00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:23 About Amber02:24 - 07:54 Marketing Essentials Moment: Simplicity in Marketing07:55 - 10:21 Welcome to the show, Amber!10:22 - 13:10 Client Success Story: The Resort in Arizona13:11 - 17:00 Tactics for SEO Success17:01 - 21:35 The Importance of Google Business Profile21:36 - 24:58 The Value of FAQs on Your Website24:59 - 25:49 Utilizing FAQ Schema for Better SEO25:50 - 26:25 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 26:26 - 31:47 Tools for Website Performance Analysis31:48 - 35:21 Case Study: The RV Resort's Transformation35:22 - 39:27 Google Ads Strategies for Success39:28 - 41:17 The Importance of Long-Term Google Ads Campaigns41:18 - 45:01 Incorporating Social Media into SEO45:02 - 46:23 Humanizing Your Brand Through Social Media46:23 - 47:44 Final Tips—Utilizing AI for Your Website47:45 - 47:50 Reach out to Amber47:51 - 48:21 Thank you so much, Amber! Share this podcast, give us a review, and enjoy your marketing journey!48:22 - 49:08 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#SuccessStory #SEO #SearchEngineOptimization #CaseStudies #MarketingEssentialsMoment #SimplicityinMarketing #FAQ #WebsiteOptimization #WebDevelopment #FreshMarketingStrategy #MarketingTips #AITools #GoogleAds Hosted on Acast. See acast.com/privacy for more information.

Connie Miller is a veteran executive known for her strong leadership, exceptional communication, and ability to build healthy, results-driven cultures that maximize performance. She leads with integrity, takes the high road, cuts through drama, and focuses on inspiring others to courageously reach their highest potential.Before retiring in 2021, Connie served as President and CEO of Icon Credit Union and later as Regional President of Horizon Credit Union. Today, she is the CEO of Credible Advantage, a leadership and board development consulting firm. A published author, Connie shares her expertise in her book Don’t Sabotage Your Career, offering practical guidance on becoming a top professional and avoiding common, unintentional missteps that can hold careers—and personal brands—back.00:00 - 00:19 "There is so much correlation to business and poker. If you play every hand, if you try to serve every customer, if you try to do everything you're going to lose. You have limited resources, limited chips, and you need to be smart about how you spend those chips and when you're going to gamble with them and when you're not.” — Connie Miller00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:46 Connie’s Background01:47 - 17:02 Marketing Essentials Moment: Personal Branding for Business Owners and Professionals17:03 - 20:29 Welcome to the show, Connie!20:30 - 22:50 Understanding Personal Branding22:51 - 25:39 Common Self-Sabotaging Behaviors25:40 - 27:09 Curiosity in Leadership27:10 - 31:25 Real-Life Examples of Career Sabotage31:26 - 32:59 Emotional Intelligence in Leadership33:00 - 35:42 Marketing Through Relationships35:43 - 39:43 Creating a No Drama Zone39:44 - 42:45 Establishing a No Pairing Zone42:46 - 44:58 Building a Positive Workplace Culture44:59 - 49:57 Word-of-Mouth Marketing49:58 - 54:17 Sharing Expertise54:18 - 54:54 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.54:55 – 1:02:58 Women in Poker1:02:59 – 1:08:53 Mastermind Groups1:08:54 – 1:12:11 Creating Supportive Networks1:12:12 – 1:13:00 Reach out to Connie1:13:01 – 1:16:50 Don’t Sabotage Your Career Book on Amazon 1:16:51 – 1:17:15 Thank you so much, Connie! Share this podcast, give us a review, and enjoy your marketing journey!1:17:16 – 1:18:02 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#Leadership #PersonalBranding #MarketingEssentialsMoment #Community #ProfessionalDevelopment #EmotionalIntelligence #PositiveWorkplaceCulture #CompanyCulture #WordofMouthMarketing #MastermindGroups #SupportiveNetworks Hosted on Acast. See acast.com/privacy for more information.

Jen Dalton is the Founder and CEO of BrandMirror, an award-winning personal branding and reputation strategy firm based in Fairfax, Virginia. With over 20 years of experience in brand and business strategy, Jen empowers executives, entrepreneurs, and professionals to clarify and amplify their unique value, increase visibility, and build thought leadership in their industries. Jen is currently operating as Chief Marketing Officer for Madilyn James.00:00 - 00:15 "Personal branding is not personal bragging, right? What I want people to think about is you've had experiences that you can share that help other people. And so how do we give a face to a business? People follow leaders, not logos.” — Jen Dalton00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 02:15 Jen’s Background02:16 - 10:16 Marketing Essentials Moment: The Power of Color in Branding10:17 - 12:56 Welcome to the show, Jen!12:57 - 17:49 Becoming an Author17:50 - 23:06 Success Stories from Clients23:07 - 25:22 Launching a New Brand25:23 - 27:37 Leveraging Creativity27:38 - 28:13 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 28:14 - 31:47 Identifying the Ideal Client31:48 - 33:53 The Importance of Personal Branding33:54 - 39:00 Challenges and Opportunities in Marketing39:01 - 40:14 Building Meaningful Relationships40:15 - 41:22 Nostalgia Economy41:23 - 45:55 Recommended Tools for Marketers45:56 - 51:27 The Role of AI in Content Creation51:28 - 52:27 Reach out to Jen Dalton (https://www.linkedin.com/in/jennifervdalton/)52:28 - 53:14 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey!53:15 - 54:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#PersonalBranding #CompanyBranding #MarketingEssentialsMoment # PowerofColor #GenuineConnections #Leadership #MeaningfulRelationships #FreshMarketingStrategy #MarketingTips #AITools #AIGeneratedContent Hosted on Acast. See acast.com/privacy for more information.

Danny Kirk is a bootstrapped serial founder transforming how brands leverage Reddit for organic growth, AI search optimization, and strategic growth hacking that delivers real results. Danny is the founder of ReddiReach, a marketing agency that specializes in getting your brand recommended by AI using Reddit and GEO.00:00 - 00:16 "So right now, fewer than 5% of brands are actually doing anything about AI search or Reddit. And that gap is the biggest opportunity I have seen in a decade, maybe even longer than that. So it's just a huge opportunity right now. This is like SEO 25 years ago.” — Danny Kirk00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:08 About Danny01:09 - 07:15 Marketing Essentials Moment: Change Orders07:16 - 09:29 Danny, welcome to the show!09:30 - 11:16 Reddit Marketing Tactics11:17 - 13:12 Success Story: Protein Bar Brand13:13 - 17:12 Authenticity in Comments17:13 - 19:35 Human Intervention in AI19:36 - 23:39 Reddit User Demographics23:40 - 25:42 Ideal Brands for Reddit Marketing25:43 - 26:47 Reddit Advertising Insights26:48 - 27:25 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 27:26 - 31:22 Budgeting for Reddit Strategy31:23 - 36:50 The Future of E-commerce and AI36:51 - 39:09 Average Reddit Users39:10 - 41:00 Reddit Contents and Resources41:01 - 41:50 Reach out to Danny - https://www.linkedin.com/company/reddireach/41:51 - 42:51 Thank you so much, Danny! Share this podcast, give us a review, and enjoy your marketing journey!42:52 - 43:38 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#RedditMarketing #OrganicGrowth #Ecommerce #CaseStudies #Authenticity #MarketingEssentialsMoment #ChangeOrders #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Anna Tran is a Strategic PR Consultant, co-founder and the public face of the PR division at Level Up with Anna.She helps coaches, consultants, financial professionals, and corporate brands get featured in top-tier outlets like Forbes, USA Today, and Business Insider. Known for her strategy-first approach, Anna turns media exposure into lasting authority and real business relations.With a strong track record in high-impact storytelling, she builds campaigns that not only earn press—but convert it into visibility, trust, and lifetime clients.00:00 - 00:15 "Building a relationship with your audience is crucial because it helps them understand who you are, what your values are, and what the solution you want to provide or the value you want to provide for the audience.” — Anna Tran00:16 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 01:02 Anna’s Background01:03 - 04:27 Marketing Essentials Moment: Micro Moments in Marketing04:28 - 06:13 Welcome to the show, Anna!06:14 - 08:20 The Importance of Storytelling in PR08:21 - 10:08 Case Study: Helping a Leader Build Trust10:09 - 12:24 Door-to-Door Sales: Building Connections12:25 - 15:30 Creating Thought Leadership and Authority15:31 - 18:52 Current Trends: Leveraging AI in Marketing18:53 - 19:28 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 19:29 - 22:11 Mentorship and Inspiration in Anna's Journey22:00 - 24:23 Challenges in the Evolving Media Landscape24:24 - 26:00 Marketing Dreams26:01 - 29:13 Qualifying Leads: The Funnel Process29:14 - 31:20 Reach out to Anna at Level up with Anna PR (https://levelupwithanna.com/)31:21 - 34:14 Building Relationships34:15 - 37:16 Handling Spam and Fake Leads37:17 - 39:10 Thank you so much, Anna! Share this podcast, give us a review, and enjoy your marketing journey!39:11 - 39:56 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BrandBuilding #PR #PublicRelation #MarketingEssentialsMoment #MicroMoments #FreshMarketingStrategy #MarketingTips #AITools #AITrends #Storytelling #Authenticity Hosted on Acast. See acast.com/privacy for more information.

Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn marketing strategy into scalable systems their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done.Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses take back ownership of their marketing, instead of renting it.00:00 - 00:27 "AI is an incredible tool. It's still just a tool in my mind. It's an incredible tool if brought in correctly and strategically, and then if trained properly once brought in. And so for small businesses that are bringing in these AI solutions without thinking through those things or even knowing how to think through those things, they're ending up just creating more noise with stuff that they're doing in AI versus actually making that impact.” — Sara Nay00:28 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast00:46 - 01:48 About Sara01:49 - 07:10 Marketing Essentials Moment: Building Trust in a Skeptical World07:11 - 09:25 Welcome to the show, Sara!09:26 - 10:59 Overview of Duct Tape Marketing's Services11:00 - 12:57 Helping Agencies Transition to Strategy12:58 - 14:25 The Impact of AI on Marketing14:26 - 16:35 Success Stories from the Certification Program16:36 - 18:48 The Origin of Duct Tape Marketing18:49 - 20:50 John Jantsch's Legacy and Podcast20:51 - 22:54 Sarah's Book: Unchained, Breaking Free from Broken Marketing Models22:55 - 25:29 AI's Role in Marketing25:30 - 26:05 Join us on January 15th, 2026 for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media! 26:06 - 29:31 Promoting the Book Launch29:32 - 31:17 Current Needs and Future Goals31:18 - 34:50 Recommendations34:51 - 36:40 Helpful Resources36:41 - 37:08 Reach out to Sara - https://www.linkedin.com/in/saranay/37:09 - 37:51 Final Thoughts37:52 - 38:21 Thank you so much! Share this podcast, give us a review, and enjoy your marketing journey!38:22 - 39:08 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DuctTapeMarketing #Unchained#BookLaunch #MarketingEssentialsMoment #Skepticism #Storytelling #CaseStudies #Testimonials #MarketingModels #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

A rebel with a cause and creative force who transforms both brands and leaders–Amy Vaughan brings 15+ years of enterprise creative leadership to purpose-driven innovation. As an award-winning Creative Director, she's created campaigns for global brands including Ford, P&G, Walmart, and Humana, consistently pushing boundaries while delivering measurable impact. Today, Amy serves multiple missions: As CEO of Together Digital, she leads a platform that empowers 500+ women in digital and tech through strategic networking and community building. As an executive coach, Amy guides creative leaders and entrepreneurs to lead with authenticity, helping them navigate the intersection of innovation, purpose, and operational excellence.00:00 - 00:22 "When it comes to networking, it feels like a chore. I say the word and it feels dirty. Like in my body, I feel the word networking and I don't like it. But at the end of the day, when I change it to relationship building, I get the warm fuzzies. So, it's a little bit of a mindset shift. It's really looking at it as a form of connecting, and connecting is a form of self-care, which is something we all need to be doing.” — Amy Vaughan00:23 - 00:41 Welcome to Peppershock Media’s Marketing Expedition Podcast00:42 - 01:45 About Amy01:46 - 08:45 Marketing Essentials Moment: The Power of User-Generated Content08:46 - 11:57 Welcome to the show, Amy!11:58 - 14:04 Career Pivots: Moving to England and Freelancing14:05 - 19:05 The Birth of Together Digital: Empowering Women in Tech (https://www.togetherindigital.com/)19:06 - 23:00 The Marketer Collaborative: A New Creative Space23:01 - 25:01 Fostering Collaboration Over Competition25:02 - 26:41 The Importance of Networking and Referrals26:42 - 27:17 Don't Get Left Behind! Join us Thursday, January 15th, 2026, for our annual interactive workshop, New Marketing Trends for the New Year, hosted by Peppershock Media!27:18 - 30:17 Building Trust and Support Among Women30:18 - 32:04 Engaging Events: Masterclasses and Peer Groups32:05 - 38:09 The Power of Asking for Help38:10 - 42:14 The Role of Coaching in Employee Development42:15 - 44:10 Future Aspirations: Creating Inclusive Spaces44:11 - 46:46 Reflecting on Personal Growth and Community Impact46:47 - 47:31 Reach out to Amy Vaughan (https://www.linkedin.com/in/amypvaughan/)47:32 - 48:08 Thank you so much, Amy! Share this podcast, give us a review, and enjoy your marketing journey!48:09 - 48:55 Join the Marketing Expedition Community today!  Like what you hear, but need more information?Meet with Rhea Allen#BuildingRelationships #CommunityMarketing #MarketingEssentialsMoment #UserGeneratedContent #Networking #EmpoweringWomen #TogetherDigital #Collaboration #Referrals #MindsetShift #SupportingWomen Hosted on Acast. See acast.com/privacy for more information.

Wilson Zehr is an accomplished entrepreneur, academic, and thought leader in the fields of marketing, innovation, and business strategy. With over 25 years of experience in the technology and telecommunications industries, he has founded or participated in 6 large-scale technology startups, raising over $60 million in venture capital funding in his career. 00:00 - 00:36 "I had a friend who used to, who was oddly enough, he was the VP of marketing at the U.S. Postal Service. And his dad, his dad owned a hardware store in a rural city. And his dad was trying to advertise to, you know, build his business. And he said, my friend said, you know, dad, you should really use the mail. I'm at the U.S. Postal Service. You know, it'd be good for us. Mail works. It would be good for you. The stats on mail, by the way, for those who aren't familiar Direct Marketing Association says it returns on average $13 for every dollar invested. So that's one of the highest among advertising mediums, if you can properly target people.” — Wilson Zehr00:37 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:23 Wilson’s Background02:24 - 10:13 Marketing Essentials Moment: Brand Consistency10:14 - 12:02 Welcome to the show, Wilson!12:03 - 14:50 Transition from Auto Mechanic to Marketing14:51 - 17:31 Personal Interests and Hobbies17:32 - 23:46 Overview of Product Management and Marketing Strategy23:47 - 27:32 Pricing Strategies and Brand Perception27:33 - 28:09 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.28:10 - 35:45 Detailed Product Launch Process35:46 - 39:09 Current Projects: Cendix and Zairmail (https://www.cendix.com/more-direct-mail-for-less-time-and-money/)39:10 - 45:13 Benefits of Using Zairmail45:14 - 51:26 Customization Options for Direct Mail51:27 - 53:16 Finding the Right Tools for the Right Job53:17 - 53:56 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!53:57 - 54:43 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea AllenSubscribe to the Marketing Expedition Podcast on Apple Podcasts, Spotify, Amazon Music, or wherever you get your podcasts! #TraditionalMail #DigitalTactics #DirectMail #MarketingEssentialsMoment #BrandConsistency #HolisticBrandGrowth #Branding #ProductManagement #FreshMarketingStrategy #MarketingTips #DirectMailTools Hosted on Acast. See acast.com/privacy for more information.

Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast00:56 - 02:13 Shellee’s Bio02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch08:47 - 12:45 Welcome to the show, Shellee!12:46 - 16:12 Starting College Planning Early16:13 - 17:25 The Role of High School Counselors in College Planning17:26 - 18:59 Addressing the Fear of Student Debt19:00 - 23:41 Tips for First-Generation College Students23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 24:18 - 27:22 Finding Legitimate Scholarship Resources27:23 - 30:14 Differentiating Yourself in College Applications30:15 - 31:17 The Value of an Outside Perspective31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!33:42 - 34:28 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#CollegeReady #CollegeStrategist #PersonalizedMarketingStrategy #MarketingEssentialsMoment #Clickbait #Switch #CommunityService #MarketingYourself #DebtFreeCollege #FreshMarketingStrategy #ScholarshipTips #ParentingTips Hosted on Acast. See acast.com/privacy for more information.

Todd and Leah Rae Getts are founders and owners of Digital Trailblazer, and specialize in helping coaches, agencies, course creators, and experts get more traffic and exposure so they can grow and scale bigger and faster. Now, as award-winning marketers and sought-after speakers, Leah and Todd have been featured on stages, masterminds, podcasts, and other interviews, sharing their expertise in building profitable online businesses with smart, scalable marketing strategies.00:00 - 00:16 "I'd say the most important thing that you've got to think about is not necessarily what you're going to sell, because there's a lot of things you can sell and there's a lot of ways you can make money online. The most important thing is the audience that you build. That's where the money is." — Todd Getts00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:50 Todd and Leah’s Background01:51 - 06:41 Marketing Essentials Moment: Art of the Pitch (Part 2)06:42 - 09:40 Welcome to the show, Leah and Todd!09:41 - 11:08 Transitioning from Day Jobs to Entrepreneurship11:09 - 15:12 Advice for Aspiring Entrepreneurs15:13 - 17:11 Building an Email List for Success17:12 - 21:00 Leveraging Organic Traffic Strategies21:01 - 22:11 Memorable Speaking Engagements22:12 - 22:48 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:49 - 24:20 Future Plans and Upcoming Courses24:21 - 27:00 Working Together as a Couple in Business27:01 - 29:13 Maintaining Personal Relationships Amidst Business29:14 - 33:56 Parting Words of Wisdom33:57 - 35:12 Reach out to Leah and Todd (https://digitaltrailblazer.com/)35:13 - 35:46 Thank you so much, Leah and Todd! Share this podcast, give us a review, and enjoy your marketing journey!35:47 - 36:33 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurship #AudienceBuilding #SalesStrategy #OrganicTraffic #BusinessGrowth #MarketingEssentialsMoment #ArtofthePitch #DigitalTrailblazer #Podcast #DigitalMarketing #OnlineSuccess Hosted on Acast. See acast.com/privacy for more information.

Jill Lublin is a 25+ year Media Magnet. She is a world-renowned publicity expert, international speaker, and 4x Best Selling author. Jill has made thousands of stage appearances alongside celebrities such as Tony Robbins, Barbara Corcoran, and Jack Canfield, to name a few. She has worked with over 100,000 clients implementing her signature formula for getting media attention, creating next-level visibility in the marketplace that results in boosted sales. These lead and profit generating formulas are included in her signature program, the Media Mastery Intensive and her monthly Kindness Circles.00:00 - 00:24 "Really focus in on your message. What is your message? Why should people care? That's important. And what is it that you want to tell people? That gives them value and benefit. It's really important. And I think a lot of people go kind of beat the chest publicity, you got to be oriented toward giving value and benefit. That's always important." — Jill Lublin 00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast 00:43 – 01:35 About Jill’s01:36 - 10:51 Marketing Essentials Moment: “The Art of the Pitch: Persuasion and Presentation Skills that win Business” by Peter Kotter 10:52 - 13:09 Welcome to the show, Jill! 13:10 - 15:05 Top Tips for Publicity 15:06 - 17:36 Trending Topics in Media 17:37 - 21:22 Resources for Publicity21:23 - 24:35 Success Stories in Publicity24:36 - 25:11 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.  25:12 - 27:56 Power of Publicity27:57 - 30:27 Career Advice for New Graduates 30:28 - 32:07 Following Your Inspiration 32:08 - 34:02 Challenges in Publicity 34:04 - 35:48 Top of Mind Awareness35:49 - 36:16 How to Connect with Jill (https://jilllublin.com/) 36:17 - 37:42 Thank you so much, Jill! Share this podcast, give us a review, and enjoy your marketing journey!37:43 - 38:29 Join the Marketing Expedition Community today! Like what you hear but need more information?Meet with Rhea Allen#Publicity #BrandVisibility #Leads #MarketingEssentialsMoment #ArtOfThePitch #MarketingPitch #Referrals #Author #TrendingTopics #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

00:00 - 00:25 "The way I look at the world is in terms of mindset, self-mastery, and service, or creating. And I think that our ability to create things depends on our self-mastery and our self-reliance. And our ability to master our lives depends on our awareness of ourselves and reality and understanding how the world really works.” — Jacob De Arman00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:41 Jacob’s Background01:42 - 06:30 Marketing Essentials Moment: TikTok Shop Trends06:31 - 08:36 Welcome to the show, Jacob!08:37 - 12:16 Touring Media Agencies and Learning12:17 - 15:45 Future Aspirations After Graduation15:46 - 19:50 Building Business Through Relationships19:51 - 23:06 Navigating Client Relationships23:07 - 26:44 Embracing the Uncomfortable26:45 - 31:40 Challenges in Business31:41 - 32:16 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:17 - 38:15 Advice for Aspiring Entrepreneurs38:16 - 43:35 Value of Connection and Storytelling43:36 - 48:07 Future Plans and Community Connections48:08 - 49:06 Reach out to Jacob (Live Right Now Podcast)49:07 - 50:18 Thank you so much, Jacob! Share this podcast, give us a review, and enjoy your marketing journey!50:19 - 51:05 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurship #Mindset #Networking #ContinuousLearning #MarketingTips #MarketingEssentialsMoment #TikTokShopTrends #Storytelling #BusinessRelationships #CommunityConnections #AspiringEntrepreneurs #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for eCommerce and B2C brands, helping businesses maximize their online presence and customer acquisition. Garrett’s journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.00:00 - 00:25 " If you're targeting people who are on your website for 15, 20, 30 seconds, who are clicking on your videos and your ads, or your images and your products, and they don't go to the cart and you send them an email saying, Hey, here's 20%. Just, you know, when you have time and you're whatever, but life's busy, here's 20% off your first purchase. We'd love to have you come back. And it's a welcomed message.” — Garrett Nann00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:59 Garrett’s Bio02:00 - 11:53 Marketing Essentials Moment: Scope of Work for a New Client11:54 - 13:40 Welcome to the show, Garrett!13:41 - 16:04 Success Story: E-commerce Client Email Marketing16:05 - 20:00 Strategy Behind Identifying Website Visitors20:01 - 24:00 Rising Costs of Google Ads and Data Ownership24:01 - 27:52 AI in Customer Service27:53 - 32:22 Case Studies32:23 - 37:41 Garrett's Journey from Pizza Boxes to Smart Data Pixel37:42 - 38:12 Reach out to Garrett (https://smartdatapixel.com/)38:13 - 40:40 The Value of Teaching and Learning40:41 - 45:41 Recommended Tools and Resources45:42 - 46:53 Thank you so much, Garrett! Share this podcast, give us a review, and enjoy your marketing journey!46:54 - 47:40 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#WebsiteTraffic #POPAdvertisingPartners #CaseStudies #MarketingEssentialsMoment #ScopeofWork #NewClient #SmartDataPixel #AItools #LeveragingData #FreshMarketingStrategy #MarketingTips #DigitalMarketing #eCommerce Hosted on Acast. See acast.com/privacy for more information.

Corey Morris is an experienced industry speaker, best-selling author, and the owner/leader of VOLTAGE digital marketing agency. His new book, The Digital Marketing Success Plan (available on Amazon), published in July 2024 and details why companies need a documented, objective, and accountable digital marketing plan in today's era of unprecedented change in the digital marketing industry. He provides the context for why having a plan is important, real stories, and "how to" content for creating and implementing a plan leveraging his five-step START Planning process.00:00 - 00:23 "When it comes to strategy, first we have to understand and audit what we have and what we have of value in any brand or business or organization. Where is our equity today so we don't accidentally throw out something or we don't overvalue our blog or whatever just because we have a million posts, but understand what we can leverage from it and the standing of it.” — Corey Morris00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:23 About Corey01:24 - 07:46 Marketing Essentials Moment: Joining Business Peer Groups07:47 - 10:07 Welcome to the show, Corey!10:08 - 14:10 Success Story: Global Logistics Firm14:11 - 19:08 The S.T.A.R.T. Planning Process19:09 - 21:09 Importance of Strategy in Marketing21:10 - 25:10 Company Structure and Team Dynamics25:11 - 26:11 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:12 - 28:28 Future Growth and Goals28:29 - 32:02 Tools and Technology in Marketing32:03 - 40:48 Ethics of Using AI40:49 - 45:10 Get in Touch with Corey45:11 - 45:32 Thank you so much, Corey! Share this podcast, give us a review, and enjoy your marketing journey!45:33 - 46:19 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#DigitalMarketing #ROI #ReturnonInvestment #MarketingEssentialsMoment #BusinessMarketing #BusinessGroup #BusinessNetworking #BusinessGrowth #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Wanda Allen is an international speaker, coach, corporate trainer, author, and award-winning business owner. She's the author of Follow Up Savvy and Follow Up Sales Strategies. Wanda had a 25-year corporate career where she held the position of senior vice president for 15 years. She has a sales background and worked with sales teams throughout her corporate career. She gained extensive training in business development, maintaining client relationships, and customer service. She has a strong skill set for developing systems and applied this skill to the follow-up process. What she teaches is tried, tested, and proven. After leaving the corporate world to pursue her own business ventures, Wanda founded her business, Follow Up Sales Strategies. She's an expert in helping entrepreneurs, business owners, and sales professionals increase pipelines, improve sales performance, and strengthen relationships by developing strong follow-up skills.00:00 - 00:20 "You know, I always say a CRM will change your life and that sounds so dramatic, but it will because when you're using a CRM, you will absolutely close more sales. You'll have stronger relationships, nothing, and I mean nothing slips through the cracks and your stress level lowers. That is how much power is in a CRM.” — Wanda Allen00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 01:55 Wanda’s Bio01:56 - 07:22 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 3)07:23 - 09:33 Welcome to the show, Wanda!09:34 - 13:18 Mindset and Fears in Follow-Up13:19 - 15:06 Eloquently Persistent Follow-Up15:07 - 18:14 The Must-Have Tool: CRM (Client Relationship Management)18:15 - 21:05 Recommended CRMs21:06 - 22:07 Expanding to Relationship Retention22:08 - 22:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 22:44 - 25:19 Handling Being Ignored in Follow-Up25:20 - 28:17 Using Multiple Follow-Up Methods28:18 - 31:41 Humanizing Follow-Up Actions31:42 - 33:54 Speaking Engagements and Future Plans33:55 - 38:21 Generating Leads through Cold Calling and Referrals38:22 - 39:58 Accelerating Word of Mouth Referrals39:59 - 40:26 Reach out to Wanda (https://www.followupsalesstrategies.com/)40:27 - 42:02 Thank you so much, Wanda! Share this podcast, give us a review, and enjoy your marketing journey!42:03 - 42:49 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#CRM #FollowUp #ClientRelationship #MarketingEssentialsMoment #CustomerService #Entrepreneurs #BrandBuilding #KPIs #ROI #MarketingTips #SalesProcess #LeadGeneration Hosted on Acast. See acast.com/privacy for more information.

Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world’s largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:33 Larry’s Background01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)17:33 - 21:04 Welcome to the show, Larry!21:05 - 23:28 Larry’s Consulting Approach23:29 - 27:11 Restoring Entrepreneurial Passion27:12 - 29:47 Consulting Process & Company Culture29:48 - 32:22 Success Stories32:23 - 37:38 Marketing Challenges & Awareness37:39 - 38:15 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 38:16 - 42:23 Networking & Referral Strategies42:24 - 46:21 Ideal Clients & Business Fundamentals46:22 - 50:29 Book Writing Process & Purpose50:30 - 53:03 Book Marketing Strategies53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!55:14 - 56:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses Hosted on Acast. See acast.com/privacy for more information.

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:20 Peter’s Bio01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency17:27 - 18:57 Welcome to the show, Peter!18:58 - 20:52 What is a Fractional CMO?20:53 - 23:38 Transitioning Clients & Team Development23:39 - 26:15 Case Study: Wildlife Resort Marketing26:16 - 29:37 Husband-Wife Team Dynamics29:38 - 33:56 Podcasting & Personal Branding in Healthcare33:57 - 34:33 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:34 - 37:34 Repurposing PR & Community Engagement37:35 - 39:54 Book Writing & Intern Development39:55 - 42:58 Advice for Marketing Students & New Grads42:59 - 45:09 Ideal Clients & Expanding Services45:10 - 46:32 Documentary Projects & Storytelling46:33 - 47:30 Reach out to Peter47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!48:44 - 49:31 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information.

Ondar Tarlow is a seasoned marketing executive with 20+ years of experience in brand strategy, digital transformation, and lifestyle marketing. Now a consultant for motorsports, finance, and lifestyle brands, he partners with organizations like Fast Lane Drive to fuse passion and performance. His creative work, including sponsorships with the LA Chargers, Anaheim Ducks, and BeachLife Festival, reflects his talent for building memorable, engaging brand stories—with a dash of humor to make them shine.00:00 - 00:15 "Anyone can have a logo on a screen. Anyone can have a logo that it's up on the board if they can afford it. But the point is, is that's one element that should be in an arsenal of what your plan is to leverage the fan base, right? Cause those fans are very loyal.” — Ondar Tarlow00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast00:35 - 01:57 Ondar’s Background01:58 - 10:35 Marketing Essentials Moment: Keeping it R.E.A.L.10:36 - 12:15 Welcome to the show, Ondar!12:16 - 16:37 The Evolution of Digital Marketing16:38 - 22:18 Success Story: Real Estate Video Marketing22:19 - 27:21 Generational Influence on Buying Decisions27:22 - 34:27 The Importance of Multi-Channel Engagement34:28 - 35:04 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 35:05 - 38:22 Fast Lane Drive38:23 - 41:20 Creating Engaging Content for Car Enthusiasts41:21 - 45:22 Integrating Your Brand45:23 - 49:26 Case Study: Partnership with the Los Angeles Chargers49:27 - 50:31 Importance of Long-Term Sponsorships50:32 - 51:46 Building a Community of Marketers51:47 - 52:20 Reach out to Ondar - https://www.linkedin.com/in/ondar/52:21 – 55:16 Humor in Marketing55:17 - 55:55 Thank you so much, Ondar! Share this podcast, give us a review, and enjoy your marketing journey!55:56 - 56:42 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Branding #BrandLoyalty #GenerationalInfluence #MarketingEssentialsMoment #Authenticity #EngageConsistently #ActwithIntention #LeverageYourNetwork #DigitalMarketing #RealEstateVideos #VideoMarketing #AITools Hosted on Acast. See acast.com/privacy for more information.

Louis Katz is a keynote speaker, coach, and founder of The Courage Inside, where he helps leaders and teams build courageous companies—one bold step at a time. With a unique blend of business acumen, street photography, standup comedy, and a knack for storytelling, Louis inspires audiences to ditch fear-based decisions and embrace everyday courage as a driver for innovation, culture, and growth. A former IT company president turned speaker, Louis knows what it takes to lead through uncertainty. Whether he's blowing a wrong note on his harmonica, firing up a crowd with his signature Fortune Favors The Bold keynote, or sharing lessons learned 10,000 feet up with the US Army Golden Knights, Louis brings a fresh, relatable perspective to navigating change, fostering fearless teams, and standing out in a crowded marketplace.00:00 - 00:32 “William Shakespeare talked about what the world is a stage. Yeah. Everywhere we go, whether we're talking to one person or 10,000 people, everywhere we go. We're on stage and we have opportunities to present to the world who we are. And sometimes it leads to unexpected, amazing results.” — Louis Katz00:33 - 00:51 Welcome to Peppershock Media’s Marketing Expedition Podcast00:52 - 02:12 Louis’ Bio02:13 - 13:43 Marketing Essentials Moment: Power of Storytelling13:44 - 15:12 Welcome to the show, Louis!15:13 - 18:13 Harmonica Performance18:14 - 20:55 Discussion on Public Speaking20:56 - 23:12 Applying IT Business Lessons23:13 - 26:12 Delegating Outside Core Strengths26:13 - 29:09 Networking and Word of Mouth29:10 - 32:06 Keynote Insights32:07 - 32:43 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 32:44 - 37:19 Future Business Aspirations37:20 - 44:18 The Courage Run Origin44:19 - 45:10 Final Words of Inspiration45:11 - 45:50 Visit The Courage Inside Website (https://www.thecourageinside.com/ ) and YouTube Channel (YouTube.com/@thecourageinsidetv)45:51 - 48:12 Engaging Activities at the Word of Mouth Mixers48:13 - 49:56 Five R’s and Three C’s49:57 - 50:18 Thank you so much, Louis! Share this podcast, give us a review, and enjoy your marketing journey!50:19 - 51:04 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#storytelling #keynotespeaker #networking #marketingessentialsmoment #wordofmouthmarketing #thecourageinside #leadership #communityconnections #freshmarketingstrategy #marketingtips #relationshipbuilding Hosted on Acast. See acast.com/privacy for more information.

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He's also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, Radio, Forbes, Singapore’s The Business Times & The Australian Business Review.00:00 - 00:17 "We have a mantra in our business that we want to force our clients to be successful. So we're always tuning in and filtering through and focusing on what can we do to over service our clients.” — Maxwell Nee00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:17 Max’s Background01:18 - 08:33 Marketing Essentials Moment: Delivering Your Message08:34 - 09:41 Welcome to the show, Max!09:42 - 10:39 Current Focus of ScoreApp10:40 - 13:06 Lessons Learned as an Entrepreneur13:07 - 15:54 The Power of Quiz Marketing15:55 - 19:46 Conversion Rates and Lead Quality19:47 - 21:13 Applications Beyond Health21:14 - 22:04 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.22:05 - 23:51 Marketing Strategies for ScoreApp23:52 - 24:49 Affiliate Program Insights24:50 - 26:27 Future Goals26:28 - 29:26 Data Privacy and Compliance29:27 - 31:30 Support and Community Engagement31:31 - 32:53 Free Book and Free Trial Offer (ScoreApp)32:54 - 33:45 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!33:46 - 34:32 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Personalization #LeadGeneration #MarketingEssentialsMoment #DeliveringYourMessage #MarketingTips #ROI #ReturnOnInvestment #LeadConversion #EmailMarketing #QuizMarketing #Entrepreneurship #FirstPartyData Hosted on Acast. See acast.com/privacy for more information.

Jason Kramer founded Cultivize, a CRM consulting firm specializing in lead-nurturing strategies and technology. With 15 years of experience running a creative agency, Jason identified revenue gaps in marketing and sales funnels for distributors, service providers, marketing agencies, and manufacturers. He launched Cultivize to provide customized CRM solutions, empower businesses to improve productivity, amplify lead conversions, and provide detailed insights on customer journeys from the top of the funnel to the sale. When not strategizing in CRM, he enjoys family time with his wife, two kids, and two dogs in their lively New York home and, when it’s warm, cruising on the Hudson River.00:00 - 00:18 "So a lot of times companies will buy software for pain points they have today, but they don't think about in the future what those future pain points might be. So then they outgrow that platform sometimes very quickly. And Rhea, you and I both know that moving from one CRM can be a real pain in the butt.” — Jason Kramer00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:42 Jason’s Background01:43 - 17:30 Marketing Essentials Moment: Marketing and Advertising Budget17:30 - 18:07 Welcome to the show, Jason!18:08 - 20:53 Jason's Journey to Cultivize20:54 - 22:09 Case Studies and Client Success22:10 - 23:32 Automating Follow-Up Processes23:33 - 26:43 CRM Fit Assessment26:44 - 29:34 Email Marketing: What Works29:35 - 32:08 Personalization in Email Campaigns32:09 - 33:08 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.33:09 - 35:45 Recommended Tools for Marketing35:46 - 41:15 Freemium vs. Paid CRM Solutions41:16 - 45:18 Advice for Students Entering the Industry45:19 - 49:15 Podcasts as a Learning Resource49:16 - 53:16 Cultivize Walk Through53:17 - 55:23 Reach out to Jason (https://cultivize.com/jason-kramer-podcast-guest-overview/)55:24 - 56:26 Thank you so much, Jason! Share this podcast, give us a review, and enjoy your marketing journey!56:27 - 57:13 Join the Marketing Expedition Community today!Like what you hear, but need more information?Meet with Rhea Allen#CRM #CustomerRelationshipManagement #CaseStudies #MarketingEssentialsMoment #MarketingBudget #AdvertisingBudget #LeadNurturing #EmailMarketing #FreshMarketingStrategy #MarketingTips #AITools #Automation Hosted on Acast. See acast.com/privacy for more information.

Internationally-recognized mentor, speaker, and author, Jenny Calcoen, is the CEO and Founder of Inner Earthquake, a boutique consulting and coaching practice dedicated to empowering women. After a successful 26-year corporate career in senior leadership, Calcoen now mentors, coaches, and teaches women philanthropists, executives, and entrepreneurs to step into a bigger version of themselves, and to be unshakable, no matter what happens in life.00:00 - 00:12 "Most clients I meet, when I ask them what do they want, they don't know. That's a very scary question. It's a very overwhelming question. But what they usually do know is what they don't want.” — Jenny Calcoen00:13 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:21 Jenny’s Bio01:22 - 08:00 Marketing Essentials Moment: Implementing Your Media Plan08:01 - 09:22 Welcome to the show, Jenny!09:23 - 11:28 Client Transformation Process11:29 - 14:52 Bespoke Coaching Approach14:53 - 19:00 Success Stories19:01 - 21:19 Marketing Strategies for Client Acquisition21:20 - 22:10 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.22:11 - 25:03 Identifying the Ideal Client25:04 - 28:18 Resilience of Women28:19 - 31:25 The Impact of Self-Talk31:26 - 32:25 Reach out to Jenny (https://www.jennycalcoen.com/)32:26 - 32:54 Final Thoughts32:55 - 33:23 Thank you so much, Jenny! Share this podcast, give us a review, and enjoy your marketing journey!33:24 - 34:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Entrepreneurs #ClientAcquisition #BespokeCoaching #MarketingEssentialsMoment #MediaPlan #MarketingStrategy #SuccessStories #Mentorship #Speaker #Author #WomenResilience Hosted on Acast. See acast.com/privacy for more information.

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses tempted to fake their own death and flee to Tahiti at the mere thought of content creation. Karlyn developed her user-friendly strategy after working for a decade with a variety of brick-and-mortar businesses that were decidedly socially allergic, not because they didn't want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to unsticking their social media in just one hour per week.00:00 - 00:19 "For me, I'm a big proponent of followers don't matter because what really matters is your engagement and whether they're actually engaging. So I think finally, publishers are starting to say, OK, yes, let's look at the total audience. Great. But are these people actually participating in the community and the conversation with this subject matter expert?” — Karlyn Ankrom00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:31 Karlyn’s Bio01:32 - 09:10 Marketing Essentials Moment: Developing the Media Plan09:11 - 11:32 Welcome to the show, Karlyn!11:33 - 13:59 Niche down and focus on helping authors14:00 - 18:23 Heart-centered entrepreneurs18:24 - 22:24 Fan Firestarter framework22:25 - 25:32 Engagement vs. vanity metrics25:33 - 26:23 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:24 - 30:28 Tactics for growth30:29 - 32:33 The power of relationships32:34 - 34:54 Making it easy for clients34:55 - 36:41 Collaboration and co-promotion36:42 - 37:40 Reach out to Karlyn (https://ohsnapsocial.com/)37:41 - 38:48 Embrace authenticity38:49 - 39:25 Thank you so much, Karlyn! Share this podcast, give us a review, and enjoy your marketing journey!39:26 - 40:12 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#Engagement #ContentMarketing #Entrepreneurs #MarketingEssentialsMoment #MediaPlan #Collaboration #Authenticity #KitCaster #FreshMarketingStrategy #MarketingTips #SocialMediaPresence #GrowthTactics Hosted on Acast. See acast.com/privacy for more information.

Bobbi-Jo Meuleman assumed leadership of the Boise Metro Chamber as CEO and President on October 2, 2023. The role includes overseeing the organization’s tourism division, Visit Boise, and economic development division, Boise Valley Economic Partnership. She was selected for her extensive experience with governmental affairs and economic development as well her passion for promoting, supporting, and advocating for Treasure Valley businesses.Podcast Notes:00:00 - 00:19 “And that's another big component of something the Chamber does is advocacy is a huge part of it. And really watching to see what's going on, on the state, local and federal level, things that are impacting our businesses. And so that's a big thing that we do and we follow at the Boise Metro.” — Bobbi-Jo Meuleman00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 03:03 Bobbi-Jo’s Background03:04 - 11:20 Marketing Essentials Moment: LinkedIn Strategies11:21 - 14:31 Welcome to the show, Bobbi-Jo!14:32 - 18:01 Chamber's Community Engagement18:02 - 22:03 Chamber's Advocacy and Legislative Efforts22:04 - 26:58 Chamber Events and Networking Opportunities26:59 - 29:30 Leadership Programs and Mentoring29:31 - 30:21 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.30:22 - 36:06 Business Development and Networking Success Stories36:07 - 39:38 Chamber's Tips and Leads Groups39:39 - 42:01 Future Initiatives and Community Issues42:02 - 43:09 Member Benefits and Marketing Support43:10 - 43:38 Collaboration with Treasure Valley Chambers43:39 - 45:11 How to Get Involved with the Chamber (https://www.boisechamber.org/)45:12 - 45:35 Thank you so much, Bobbi-Jo! Share this podcast, give us a review, and enjoy your marketing journey!45:36 - 46:21 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BoiseMetroChamber #BusinessGrowth #Advocacy #Networking #CommunityBuilding #Leadership #Mentorship #MarketingEssentialsMoment #LinkedInStrategies #CommunityEngagement #Collaboration #CommunityFocus Hosted on Acast. See acast.com/privacy for more information.

Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and featured in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success.00:00 - 00:27 "The basis of the framework is streamline, systematize, automate, and outsource. So what we're talking about today is the streamline part of it, which is the lean marketing engine. So we'll get into that later, but systematize is, can you build templates around this? Can you create automations around this? Can you use AI for pieces of it? What can we use as an anchor that we can repurpose?” — Sarah Noel Block00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 01:34 Sarah’s Background01:35 - 08:10 Marketing Essentials Moment: Developing Effective Creative Ads08:11 - 10:57 Welcome to the show, Sarah!10:58 - 12:18 The Lean Marketing System12:19 - 18:52 Implementing AI in Marketing18:53 - 22:31 Success Stories from the Lean Marketing Engine22:32 - 25:09 Understanding Gateway Offers25:10 - 28:16 The Importance of Client Fit28:17 - 29:16 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:17 - 31:49 Building Trust with Clients31:50 - 33:12 Setting Expectations for Marketing33:13 - 38:53 The Role of Collaboration in Marketing38:54 - 39:33 Listen to the Tiny Marketing Podcast and Reach out to Sarah (https://www.sarahnoelblock.com/)39:34 - 40:58 Thank you so much, Sarah! Share this podcast, give us a review, and enjoy your marketing journey!40:59 - 41:45 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#TinyMarketing #TinyMarketingPodcast #LeanMarketingSystem #AI #AIMarketingTools #MarketingEssentialsMoment #CreativeAds #GatewayOffers #BuildingTrust #Collaboration #FreshMarketingStrategy #MarketingTips Hosted on Acast. See acast.com/privacy for more information.

Jennifer Radke is an international speaker, author, and business leader with over 20 years of experience in sales and leadership. Known for her practical solutions and expertise in coaching and training, she’s a sought-after speaker for businesses of all sizes. As the owner of the National Institute for Social Media (NISM) since 2016 and OMCP since 2023, Jennifer sets the standards for digital marketing professionals while continuing to support small businesses through Socially Inspired, her social media training and consulting company.00:00 - 00:18 " I hear individuals out in the digital space, out in social media land, say things like, audience identification is not important. I will sit down and argue that until the cows come home. I don't care if it's an old marketing idea or not. It is still 100% relevant.” — Jennifer Radke00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:50 Jennifer’s Background02:51 - 15:12 Marketing Essentials Moment: Primary vs. Secondary Market Research15:13 - 17:54 Welcome to the show, Jennifer!17:55 - 23:40 Strategic planning for audience identification.23:41 - 26:18 Social listening tools and strategies.26:19 - 28:08 Ideal customer for marketing courses.28:09 - 30:34 Thought leadership30:35 - 31:25 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West. 31:26 - 34:48 Audience identification importance.34:49 - 38:26 TikTok's influence on marketing.38:27 - 41:35 Realistic expectations in hiring.41:36 - 46:30 AI as a creative tool.46:31 - 51:56 Keeping up with industry trends.51:57 - 54:32 Career advice for students.54:33 - 55:30 Reach out to Jennifer. (https://nismonline.org/)55:31 – 55:52 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!55:53 – 56:39 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#NISM #OMCP #TargetAudience #AudienceIdentification #DigitalMarketing #MarketingEssentialsMoment #MarketResearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #NadineWest #ThoughtLeadership #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

Joe DeVita, founder of Moving Traffic Media, began his journey into e-commerce after graduating college and working at an outdoor gear start-up. While initially attracted by the gear discounts, he quickly discovered a passion for e-commerce that transformed his career. Over five years, Joe contributed to every aspect of the business, from packing boxes to hard-coding product pages for SEO optimization, fueling his professional growth.00:00 - 00:19 "Organic results, throughout my couple of decades of working in SEO, you'll see the prominence of organic results get pushed further and further down a search engine result page. I think, I don't know if everyone realizes that, but certainly if you work in this industry, you've noticed.” — Joe DeVita00:20 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 02:40 Joe’s Background02:41 - 10:54 Marketing Essentials Moment: Advertising advantages when done right10:55 - 15:30 Welcome to the show, Joe!15:31 - 18:13 Founding Moving Traffic Media18:14 - 20:09 Changes in SEO and Search Engines20:10 - 24:15 Impact of AI on Search Engines24:16 - 29:36 Alternative Advertising Platforms29:37 - 30:50 Client Budget Constraints30:51 - 31:51 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.31:52 - 34:25 Using First-Party Data34:26 - 37:36 Success Story: Healthcare Client Lead Generation37:37 - 39:00 Reach out to Joe (https://www.movingtrafficmedia.com/)39:00 - 43:43 Building Remote Team Culture43:44 – 44:22 Thank you so much, Joe! Share this podcast, give us a review, and enjoy your marketing journey!44:23 – 45:09 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MovingTrafficMedia #Ecommerce #SEO #SearchEngineOptimization #MarketingEssentialsMoment #OrganicSearch #AI #ArtificialIntelligence #FreshMarketingStrategy #MarketingTips #HelloAudio #FirstPartyData #BusinessMetrics #AdvertisingTools Hosted on Acast. See acast.com/privacy for more information.

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen.00:00 - 00:10 "Advertising is the where, right? It's media planning and buying. Where am I going to convey? Where do I need to go to inform, to educate, to inspire, to motivate?” — Jennifer Sutton00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:11 Jennifer’s Bio01:12 - 05:50 Marketing Essentials Moment: Types of Advertising05:51 - 08:02 Welcome to the show, Jennifer!08:03 - 14:01 Founding Bright Marketing - https://gobrightnow.com/14:02 - 22:07 Transition to Freelancing22:08 - 27:01 Full Circle Agency Model27:02 - 31:11 Advertising as Media Planning and Buying31:12 - 36:19 Retention Strategies36:20 - 38:20 Predicting Market Behavior38:21 - 42:34 CRM and Sales Process Issues42:35 - 42:53 Adapting Strategies Over Time42:52 - 43:39 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!43:40 - 46:17 Demystifying Marketing for CEOs46:18 - 52:08 Importance of Specialized Expertise52:09 - 58:00 Aggressive Growth Targets58:01 - 58:40 Reach out to Jennifer (https://www.instagram.com/jenniferjohnssutton/)58:41 – 1:00:14 Thank you so much, Jennifer! Share this podcast, give us a review, and enjoy your marketing journey!1:00:15 – 1:01:01 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#BrightMarketing #Entrepreneurship #SuccessStories #MarketingEssentialsMoment #AdvertisingObjectives #Advertising #MediaPlanning #MediaBuying #FresMarketingStrategy #MarketingTips #RevenueSources #FullCircleAgency #WordofMouthAdvertising Hosted on Acast. See acast.com/privacy for more information.

Carl Unegbu is a New York attorney, editor of the Comedy Beat website, and author of the popular blog O'Carl's Law, which explores the intersection of comedy and law. He also hosted Comedy Dialogue, a quarterly forum in Manhattan that combined stand-up performances with engaging panel discussions. In his new book, Comedy Goes to Court: When People Stop Laughing and Start Fighting, Carl provides essential guidance for comedy professionals, helping them avoid disputes, contractual errors, and behaviors that could lead to costly lawsuits. He also tackles the critical question of how far comedians can go while staying protected under the First Amendment.00:00 - 00:18 " If you're a content creator, this is so important to you because, you know, comedians are just like our canary in the mine, our dog in the fight. They don't have any special advantages or position than any of the rest of us. So what happens to them gives us a sense of what's going to happen to us. How freely you can swing your arms in the area of free speech.” — Carl Unegbu00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 02:46 Carl’s Background02:47 - 08:17 Marketing Essentials Moment: How to Market an Event08:18 - 10:20 Welcome to the show, Carl!10:21 - 15:02 Book Development: From Blog to Book15:03 - 18:29 Legal Boundaries: Free Speech and Defamation18:30 - 25:22 Case Studies25:23 - 28:02 Cultural Sensitivity28:03 - 29:02 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.29:03 - 33:08 Strategic Lawsuits33:09 - 37:00 Free Speech in America: Legal Protections37:01 - 39:02 Parodies: Legal Protections and Impact39:03 - 41:09 AI and Content Creation: Emerging Legal Issues41:10 - 43:07 Book Availability: How to Get “Comedy Goes to Court”43:08 - 43:58 Reach out to Carl43:59 - 44:47 Thank you so much, Carl! Share this podcast, give us a review, and enjoy your marketing journey!44:48 - 45:33 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#ContentCreation #ContentMarketing #CaseStudies #MarketingEssentialsMoment #EventMarketing #FreeSpeech #LegalProtections #BooDevelopment #FreshMarketingStrategy #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

Sean Campbell is the CEO of Cascade Insights and has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top-tier conferences. He has also been the author of several books on technical and business topics. Sean has been a professional services firm owner for over 20 years. He is passionate about running a remote-first company, and has been doing so long before it was cool – dating back to the 20th century!00:00 - 00:17 "One of our informal mottos around here is we deliver bad news to good people because you kind of pay more for bad news when it comes to market research than good news. If you walk off a findings presentation and all you can say is, well, it confirms what we know. That's only so exciting. In a weird way, we get paid for delivering the bad news.” — Sean Campbell00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:53 Sean’s Bio01:54 - 08:38 Marketing Essentials Moment: Art of Audio08:39 - 12:05 Welcome to the show, Sean!12:06 - 17:46 Memorable Projects and Campaigns17:47 - 20:47 Types of Market Research and Their Applications20:48 - 25:00 Recruiting Participants for Market Research25:01 - 30:17 Challenges in Quantitative vs. Qualitative Research30:18 - 34:15 Differences Between Quantitative and Qualitative Insights34:16 - 35:16 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:17 - 41:54 Advice for B2B Companies Considering Market Research41:55 - 44:44 Adopting to Gen AI44:45 - 49:44 Advice for Students Learning Market Research49:45 - 52:26 Quantitative Survey and Data52:27 - 56:17 Emerging AI Trends56:18 - 57:26 Reach out to Sean - https://www.cascadeinsights.com/57:27 - 58:27 Thank you so much, Sean! Share this podcast, give us a review, and enjoy your marketing journey!58:28 - 59:14 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketResearch #BuyerPersonaResearch #B2BMarketing #BrandStudies #MarketingEssentialsMoment #ArtofAudio #Sales #FreshMarketingStrategy #CascadeInsights #QualitativeResearch #QuantitativeResearch #Gen AI #MarketingTips #AITools #AITrends Hosted on Acast. See acast.com/privacy for more information.

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings, and bad coffee to follow her passion for helping small business owners succeed. Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms, and in her weekly podcast More than a Few Words.00:00 - 00:16 "I have often heard people say, well, I have these two communities and I will tell you that if you have two distinct communities, two totally different worlds that can use your product, that's fine. But each campaign needs to attract one.” — Lorraine Ball00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:35 Lorraine’s Background01:36 - 09:45 Marketing Essentials Moment: Rise of Video Marketing09:46 - 12:05 Lorraine, welcome to the show!12:06 - 14:00 Three Key Elements for a Marketing Plan14:01 - 15:39 Identifying Your Customer15:40 - 17:39 Understanding Your Competitors17:40 - 20:11 Defining Your Marketing Objectives20:12 - 28:24 Success Story28:25 - 29:10 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!29:11 - 36:00 Encouraging User Engagement and Content Creation36:01 - 39:00 The Power of Contests for User-Generated Content39:01 - 42:02 Understanding Zero Click Strategies42:03 - 44:39 Creating Engaging Short-Form Content44:40 - 50:58 The Importance of Direct Messaging for Links50:59 - 55:24 Advice for Students Entering the Workforce55:25 - 55:49 How to connect with Lorraine (https://www.linkedin.com/in/lorraineball/)55:50 - 56:37 Thank you so much, Lorraine! Share this podcast, give us a review, and enjoy your marketing journey!56:38 – 57:23 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #CustomerInsights #TargetAudience #CustomerFocus #ZeroClickSearches #SocialMediaMarketing #NicheMarketing #FreshMarketingStrategy #MarketingTips #MarketingExpert #VideoMarketing #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

As the founder of Get Speaking Gigs Now and the CEO of the International Speaker Network, Leisa trains entrepreneurs how to use public speaking as a SOUL-FILLING business growth strategy. As a self-proclaimed “Talk Doula,” she facilitates the birth of new talks all around the world in her “Get Your Talk Ready to Rock” sessions.It is her mission to collaborate with her clients so they can quickly and easily create their talks and deliver them to audiences that are a right fit. Leisa has booked and delivered over 600 speaking engagements, is a 7-time author, podcast host, and was awarded an Honorary Doctorate.00:00 - 00:31 "People who are terrified of speaking usually are not calling me. But a lot of times what I have found is that there's a certain amount of people who've always dreamed of doing it, but maybe just didn't have the opportunity or they didn't believe they could do it, didn't know how they could get started. And now with Facebook Live and YouTube videos and virtual meetings, there's just so many ways that you can get out there. It's more accessible than it was maybe in the 80s or the 90s or even the early 2000s. Now anyone can do it.” — Leisa Reid00:32 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast00:51 - 02:09 Leisa’s Bio02:10 - 18:55 Marketing Essentials Moment: Social Media Listening Tools18:56 - 21:39 Welcome to the show, Leisa!21:40 - 22:45 Benefits of becoming a speaker22:46 - 24:53 Overcoming speaking fears24:54 - 32:23 Speaking gig pipeline creation32:24 - 34:08 Finding speaking opportunities effectively34:09 - 35:00 How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Thursday, January 16th, 2025 for our annual interactive workshop, New Marketing Trends for the New Year!35:01 - 39:25 International Speaker Network benefits (https://ispeakernetwork.com/)39:26 - 43:37 Speaker soulmate system43:38 - 46:19 Warm market approach for speaking46:20 - 49:52 Negotiating speaking fees effectively49:53 - 56:11 Author vs. Speaker Debate56:12 - 58:10 Clear and easy communication58:11 - 58:56 Get free speaking tips: getspeakinggigsnow.com/tips58:57 – 59:38 Thank you so much, Leisa! Share this podcast, give us a review, and enjoy your marketing journey!59:39 – 1:00:25 Join the Marketing Expedition Community today!  Like what you hear, but need more information?Meet with Rhea Allen#PublicSpeaking #GetSpeakingGigsNow #SocialMediaListeningTools #MarketingEssentialsMoment #EntrepreneurJourney #SpeakingEngagements #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #SpeakYourTruth #SpeakingOpportunities #MarketingTips #Entrepreneur #SpeakingGigs Hosted on Acast. See acast.com/privacy for more information.

Chris Peer brings over 20 years of experience in B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. An author and entrepreneur, Chris is the founder and CEO of G8P and SyncShow. Having witnessed the pain and frustration caused by ineffective marketing, Chris and his team developed the Great 8 Pillars to transform the marketing department from a corporate expense into a profit center. He has helped hundreds of companies scale through world-class marketing best practices.00:00 - 00:16 "We always started with strategy first. We believed that jumping straight into marketing tactics never works. And usually when I'm talking to a prospect that's working with a current agency or had fired their previous agency, it was because they jumped straight into tactics and the tactics weren't delivering.” — Chris Peer00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:06 Chris’ Bio02:07 - 12:43 Marketing Essentials Moment: SEO, SEM, Paid and Organic Channels12:44 - 15:03 Welcome to the show, Chris!15:04 - 19:00 Success Story: Saving a Client's Business19:01 - 20:0 The Great Eight Pillars of ROI-Driven Marketing20:01 - 21:28 Pillar 1: Goals, KPIs, and Industry Benchmarks21:29 - 22:53 Pillar 2: Value Proposition, Messaging, and Branding22:54 - 24:13 Pillar 3: Marketing Strategy24:14 - 25:47 Pillar 4: Marketing Team Structure25:48 - 27:58 Pillar 5: The Almighty Website27:59 - 31:16 Pillar 6: Analytics and Reporting31:17 - 34:00 Pillar 7: Tech Stack34:01 - 35:01 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio35:06 - 37:48 Pillar 8: Templates and Guides37:49 - 43:06 Importance of Long-Term Strategy43:07 - 48:49 Assessing and Improving Value Proposition48:50 - 54:36 Enhancing the Almighty Website54:00 - 57:08 The Great 8 Pillars: ROI-Driven Marketing Book57:09 – 58:47 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!58:48 – 59:34 Join the Marketing Expedition Community today!#B2BMarketing #ROI #ReturnOnInvestment #KPIs #KeyPerformanceIndicators #KeptPromiseIndicators #FreshMarketingStrategy #BusinessGrowth #LeadGeneration #WebDesign #SEO #SearchEngineOptimization #SEM #SearchEngineMarketing Hosted on Acast. See acast.com/privacy for more information.

Kristen Fields is an award-winning portrait photographer based in Boise, Idaho. She has photographed professionally since graduating from Brooks Institute of Photography in 2006 with a BA in Professional Photography. She specializes in contemporary portraiture, boudoir, and personal branding, valuing the relationships she builds with her clients. She prides herself on creating images of her clients that show them who they truly are and how their people see them.00:00 - 00:18 "I think now there's such a trend even in marketing, you and I have talked about this before, where it's you have to show up authentically now. And how can you say that you're doing that if you're not out there too? And I have to, I'm speaking to myself right now so much. Because even as a photographer, I get uncomfortable.” — Kristen Fields00:19 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:18 Kristen’s Bio01:19 - 14:55 Marketing Essentials Moment: Rise of the Machine, the AI Generated Content14:56 - 16:50 Welcome to the show, Kristen!16:51 - 20:12 40 Over 40 Project20:13 - 23:00 Personal Branding and Empowerment23:01 - 26:08 Importance of Authenticity in Personal Branding26:09 - 31:56 Building Relationships and Networking31:57 - 32:41 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this!32:42 - 34:47 Kristen’s Teaching Experience34:48 - 37:04 Generating Buzz and Building a Loyal Client Base37:05 - 40:40 Future Plans and New Projects40:41 - 45:39 Balancing Work and Personal Life45:40 - 46:30 Reach out to Kristen46:31 – 47:21 Thank you so much, Kristen! Share this podcast, give us a review, and enjoy your marketing journey!47:22 – 48:08 Join the Marketing Expedition Community today!#PersonalBranding #Branding #BrandGrowth #Authenticity #Podcast #Photography #KristenFieldsPhotography #MarketingTips #CommunityBuilding #BusinessGrowth #SuccessStory #BuildingRelationships #FreshMarketingStrategy Hosted on Acast. See acast.com/privacy for more information.

Jesse Navarro is the founder of Cultivate Inbox, where he manages the delivery of 20 to 30 million emails each month. Specializing in client email automation and lead generation, Jesse has worked with industry leaders like Tai Lopez, Sam Ovens, Consulting.com, Pace Morby, Jamil Damji, NewReach Education, Sean Vosler, and Joshua Earp. He’s even written video sales scripts for Kevin Harrington, the original Shark from Shark Tank. Jesse helps businesses book more appointments, assists marketing teams in converting MQLs to SQLs, and uses cutting-edge technology to ensure top-notch email deliverability, driving measurable results for his clients.00:00 - 00:16 "If you have an email service provider like ActiveCampaign or HubSpot, you're paying for those active accounts. And if half of them aren't even open up your emails over 120 days, you’re paying for literally nothing. So you might as well just remove them and do something else with them.” — Jesse Navarro00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 02:24 Jesse’s Background02:25 - 08:35 Marketing Essentials Moment: Drone Photography and Videography08:36 - 12:26 Welcome to the show, Jesse!12:27 - 16:01 Fun Fact: Jesse’s Pokemon Championship16:02 - 20:37 Involving Kids in Business20:38 – 25:10 Hiring and Managing People25:11 - 33:04 Building a Legacy33:05 - 40:05 Business Journey and Failures40:06 - 46:17 Finding Trends and Opportunities46:18 - 49:45 Segmenting Email List49:46 - 53:55 Personalization53:56 - 54:46 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.54:47 - 57:54 Strategy for Email Deliverability 57:55 – 1:03:23 Tactics in Growing Email List 1:03:24 – 1:05:44 Reach out to Jesse at cultivateinbox.com1:05:45 – 1:05:15 Launching “The Boise Hustle Podcast”1:05:16 – 1:08:42 Thank you so much, Jesse! Share this podcast, give us a review, and enjoy your marketing journey!1:08:43 – 1:09:29 Join the Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham00:31 - 00:50 Welcome to Peppershock Media’s Marketing Expedition Podcast00:51 - 01:45 Karley’s Bio01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies08:36 - 12:55 Welcome to the show, Karley!12:56 - 17:08 Transition from Agency World to Consulting17:09 - 23:50 Interconnection of Business and Brand Strategy23:51 - 30:13 Pivoting During Crisis30:14 - 33:25 Importance of Investing in Branding33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.34:16 - 37:59 Overview of the Surefire Method™38:00 - 41:03 Building a Brand from the Inside Out41:04 - 42:19 Positioning Elements in Branding42:20 - 47:40 Long Tail Equation for Measuring Branding Success47:41 - 52:40 Building Trust52:41 - 57:57 Ideal Clients57:00 – 1:01:25 Reach out to Karley!1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey!1:01:58 – 1:02:44 Join the Marketing Expedition Community today!#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

Jim Kraus is the president of Buyer Persona Institute (BPI), and it's a leading authority on Buyer personas and buying insights. In addition to his work at BPI, Jim is also an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book, Buyer Personas with BPI Founder Adele Rivela. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.00:00 - 00:19 "If you know some information about the CIO, for example, if you sell tech products, if you know their priorities and their goals and their demographics, that's only helpful to a point. What you really want to know is what are the drivers, and the fears, and concerns, and buyer's journey path that people take. And that's how we define a buyer persona.” — Jim Kraus00:20 - 00:37 Welcome to Peppershock Media’s Marketing Expedition Podcast00:38 - 01:13 Jim’s Background01:14 - 05:50 Marketing Essentials Moment: SMT (Satellite Media Tour)05:51 - 07:20 Jim, welcome to the show!07:21 - 12:58 Five Rings of Buying Insight12:59 - 15:14 Methodology for Developing Buyer Persona15:15 - 19:59 Using Buyer Insights for Marketing and Sales20:00 - 22:47 Integrating AI and Human Intelligence22:48 - 23:37 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.23:38 - 24:50 Empower Your B2B Marketing with Insightful Buyer Personas. Visit Buyer Personal Institute - https://buyerpersona.com/24:51 - 29:03 Importance of Empathy in Marketing29:04 - 32:14 Industry Resources and Tools32:15 - 36:44 Understanding Customer Inaction36:45 - 37:28 Importance of Customer Retention37:29 - 38:38 Final Thoughts and Summary38:39 – 39:00 Thank you so much, Jim! Share this podcast, give us a review, and enjoy your marketing journey!39:01 – 39:47 Join The Marketing Expedition Community today! - themarketingexpedition.com#MarketingPodcast #BuyerPersona #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #BuyerInsights #PodcastLife #CustomerFocus #CustomerJourney #SalesStrategy #MarketingJourney Hosted on Acast. See acast.com/privacy for more information.

Marcia Macomber is an award-winning website designer, marketing strategist, author, speaker, and radio host. For over 25 years, she has led successful digital and print campaigns at her design and marketing studio. Since 2015, Marcia has hosted the Morning Show on KSVY Sonoma 91.3 FM, discussing topics from housing to personal wellness with global guests. As a strong advocate for women’s rights, she co-founded Wine Women, a nonprofit for women in the wine industry, where she served as the founding Marketing Director and co-host of the Wine Women Radio Hour show and podcast.00:00 - 00:23 "If you want to create a website, get really well organized. You will save money. You want to know what your objectives are, your mission. Get very clear because then when you are shopping for a website designer, you will have a better sense of whether that designer is a good match to your mission.” — Marcia Macomber00:24 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 02:10 Marcia’s Bio02:11 - 16:55 Marketing Essentials Moment: Marketing Terms that You Need to Know Part 316:56 - 20:07 Welcome to the show, Marcia!20:08 - 24:23 Trends in Logo and Website Design24:24 - 29:08 Case Study: Improving Client’s Website SEO29:09 - 30:54 AI Optimization30:55 - 33:43 Client Communication and Tools33:44 - 36:21 Importance of Website Security36:22 - 39:24 Challenges with Technology and Scams39:25 - 40:11 By spreading the word about The Pink Tax Rebate (no purchases necessary) we get up to a $20 credit to spend on Billie razors and body care. Let’s do this! Visit: https://www.peppershock.com/product/billie-razors-offer40:12 - 45:58 Favorite Radio Show Interviews45:59 - 49:43 Marsha’s Career Path and Marketing Journey49:44 - 55:20 Listening to Clients and Adapting Strategies55:21 - 57:06 Tune in to KSVY 91.3 FM Sonoma at ksvy.org. Reach out to Marcia at [email protected]:00 - 59:46 Ask the Experts!59:47 – 1:00:36 Thank you so much, Marcia! Share this podcast, give us a review, and enjoy your marketing journey!1:00:37 – 1:01:23 Join themarketingexpedition.com today!#SEO #SearchEngineOptimization #DigitalMarketing #AI #ArtificialIntelligence #WebsiteDesign #GrowthStrategies #Keywords #ContentMarketing #VoiceSearchOptimization #InfluencerMarketing #MobileTraffic Hosted on Acast. See acast.com/privacy for more information.

Armando Leduc is a powerful figure in the entertainment industry known for his outstanding performances in Hollywood films and television shows. Armando's versatility shines through as he effortlessly transitions between various genres, bringing authenticity and depth to every character he portrays. Beyond acting, Armando showcases his entrepreneurial skills through his successful production company, Leduc Entertainment, focusing on personal branding and helping visionaries build their brands.00:00 - 00:24 "If you start living authentically through the content that you produce and you really understand who you are and what you’re to do, your purpose, and your vision and mission, well then, when you create content, it’s so much more resonant. It’s so much more captivating and engaging, and people want to watch that. But if you’re creating content around something superficial, you’re going to notice the engagement goes down." — Armando Leduc00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 03:02 Armando’s Background03:03 - 15:00 Marketing Essentials Moment: Marketing Terms15:01 - 17:37 Welcome to the show, Armando!17:38 - 22:38 Personal Branding and Business Identity22:39 - 28:17 The Impact of Authentic Content28:18 - 29:40 Mindset and Belief in Yourself29:41 - 30:31 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.30:32 - 39:24 Visionaries and Idea Implementation39:25 - 46:20 Resources for Good Listening and Reading46:21 - 48:10 Human Connection48:11 - 52:47 Building Credibility and Trust52:48 - 53:42 Reach out to Armando - https://www.linkedin.com/in/armando-leduc-16ba4940/53:43 - 54:24 Spaghetti on the Wall Podcast - https://www.leducentertainment.com/spaghetti-on-the-wall-podcast/54:25 – 55:29 Thank you so much, Armando! Share this podcast, give us a review, and enjoy your marketing journey!55:30 – 56:16 Join themarketingexpedition.com today#ContentMarketing #SEO #SearchEngineOptimization #VideoProduction #Branding #PersonalBranding #Authenticity #GrowthStrategies #BusinessGrowth #SocialMediaMarketing #PodcastProduction Hosted on Acast. See acast.com/privacy for more information.

Nathan Yeung brings over a decade of experience in advertising and advising B2B businesses on their marketing strategies. Nathan shares his journey from studying marketing to becoming a VP of finance, a management consultant, and eventually founding his own agency, Find Your Audience. He discusses the complexities and nuances of marketing, emphasizing the importance of both strategy and tactical execution. Nathan's agency has grown to a team of 25 people over seven years, providing comprehensive marketing services to various clients, including acting as the full marketing department for some.00:00 - 00:13 “Everyone thinks they know what they're doing. And that's fine. But, you know, I think marketing is far more nuanced. And I think also marketing is incredibly complex. I think it's probably one of the more complex departments in any organization, in any industry.” — Nathan Yeung00:14 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 01:08 Nathan’s Background01:09 - 07:54 Marketing Essentials Moment: Marketing Terminology07:55 - 09:46 Welcome to the show, Nathan!09:47 - 12:58 Starting “Find Your Audience”12:59 - 16:58 Trust and Empowerment in Client Relationships16:59 - 18:09 Agency vs. In-House Marketing18:10 - 20:26 Ideal Marketing Team Structure20:27 - 21:27 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 21:28 - 25:22 Success Stories and Building Process25:23 - 27:45 Demand Generation Strategies27:46 - 30:01 Channel Specialization30:02 - 35:43 Sales vs. Marketing Touchpoints35:44 - 38:57 Tools and Metrics for Measuring KPIs38:58 - 40:29 B2B Businesses40:30 - 43:02 Visit: Find Your Audience - https://findyouraudience.online/43:03 - 45:50 Positioning and Avoiding the Middle45:51 – 46:23 Thank you so much, Nathan! Share this podcast, give us a review, and enjoy your marketing journey!46:24 – 47:09 Join themarketingexpedition.com today!#B2BMarketing #B2B #MarketingStrategies #DigitalMarketing #MarketingTips #FindYourAudience #BusinessTips #ProcessOptimization #Specialization #MarketingTerminology #DemandGeneration #MarketingTouchpoints #KPIs Hosted on Acast. See acast.com/privacy for more information.

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:18 Chris’ Bio01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn07:23 - 10:07 Welcome to the show, Chris!10:08 - 14:43 Key Elements of a Successful Funnel14:44 - 16:44 Examples of Effective Offers16:45 - 20:10 Client Success Story20:11 - 24:39 Ad Strategies and Retargeting24:40 - 25:39 Creating Effective Front-End Offers25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.26:31 - 29:08 Ad Spend and Campaign Strategies29:09 - 30:58 Importance of Offer Alignment30:59 - 33:36 Advice for First-Time Funnel Creators33:37 - 36:41 Resources for Learning36:42 - 38:29 Advice for Marketing Students38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey!39:27 – 40:15 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

Mark Carpenter is a seasoned storyteller and co-author of the bestselling book "Master Storytelling: How to Turn Your Experiences into Stories that Teach, Lead, and Inspire." Mark shared his insights on the power of storytelling in business and how it can be used as a leadership skill to connect, teach, lead, sell, and inspire.00:00 - 00:14 “We know storytelling works. We all love a good story. But we're not as intentional about it in business. I think sometimes we discount storytelling as, — "Well, that's too light and fluffy for business." — But this is how we connect as human beings.” — Mark Carpenter00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 - 01:10 Mark’s Background01:11 - 16:45 Marketing Essentials Moment: Becoming Your Own Business16:46 - 18:07 Welcome to the show, Mark!18:08 - 19:03 Transition from Corporate to Teaching Storytelling19:04 - 21:16 Success Stories: Financial Services Leadership Retreat21:17 - 22:24 The Impact of Storytelling on Team Alignment22:25 - 24:33 Success Stories: Utility Company Annual Event24:34 - 25:14 Turning Values into Behaviors25:15 - 26:05 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.26:06 - 29:25 The Brain Science Behind Storytelling 29:26 - 31:44 The Power of Customer Testimonials31:45 - 33:33 Turning Experiences into Compelling Stories33:34 - 36:29 Three-Step Storytelling Process36:30 - 41:01 The Role of Humor in Storytelling41:02 - 41:41 Practicing Storytelling as a Skill41:42 - 42:33 Connect with Mark42:34 – 42:24 Thank you so much, Mark! Share this podcast, give us a review, and enjoy your marketing journey!42:25 – 45:11 Join themarketingexpedition.com today!#Storytelling #Leadership #Branding #Teach #Lead #Sell #Inspire #DigitalAdvertising #WordOfMouthAdvertising #CustomerTestimonials #PublicRelation #NetworkingEvents Hosted on Acast. See acast.com/privacy for more information.

Samir Balwani is the CEO and founder of QRY, a media agency that specializes in helping e-commerce and DTC brands accelerate their growth. Samir is a seasoned marketing strategist with over 15 years of experience, having held high-level positions at companies like PMK, BNC, Stylecaster, and American Express.00:00 - 00:25 "We talk a lot about how creative is really important in the advertising world, and it is, and I don't want to downplay it at all, but I actually am going to take the step back and say messaging is going to be even more important because we're going to enter into that stage where because we can't target as well as we used to be able to, we'll have to create creative that resonates with the audience we want it to and doesn't resonate with the audience we don't want it to."— Samir Balwani00:26 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:25 Samir’s Bio01:26 - 09:30 Marketing Essentials Moment: Uncovered and Discovered Strategies for Business Growth09:31 - 10:34 Welcome to the show, Samir!10:35 - 15:33 Five Stages of E-commerce Success15:34 - 20:37 Importance of First-Party Data20:38 - 23:42 Adapting to Changes in Digital Advertising23:43 - 25:11 Role of AI in Marketing25:12 - 29:32 Case Study: Success Story with a Consumer Goods Brand29:33 - 32:10 Balancing Risk and Innovation in Marketing32:11 - 33:03 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.33:04 - 36:29 Advice for Aspiring Digital Marketers36:30 - 38:30 Marketing Strategies for QRY – Visit: https://www.weareqry.com38:31 - 42:08 Staying Ahead in the Marketing Industry42:09 - 42:36 Reach out to Samir42:37 – 43:05 Thank you so much, Samir! Share this podcast, give us a review, and enjoy your marketing journey!43:06 – 43:51 Join The Marketing Expedition Community today! Hosted on Acast. See acast.com/privacy for more information.

Max Gomez Montejo is a seasoned digital marketing leader with a strong background in developing strategic marketing solutions for diverse industries such as e-commerce, subscription services, travel, telco, and B2B. Currently serving as the Chief Marketing Officer at Next Net Media, Max leverages his expertise in data-driven decisions and technology to deliver innovative solutions and foster collaboration within teams.00:00 - 00:10 "Content is not only text, content is an image, it's a video, it's a piece of maybe metadata, a title. Everything that you can place on a website is your content."— Max Gomez Montejo00:11 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:10 Max’s Background01:11 - 06:00 Marketing Essentials Moment: Booking Tool — Automating Your Marketing06:01 - 08:24 Welcome to the show, Max!08:25 - 10:00 Evolution of Digital Marketing10:01 - 15:08 Open AI and Search Trends15:09 - 18:42 Giving Value in Content18:43 - 21:07 Evolution of SEO Practices21:08 - 26:28 Tools for Keyword Research26:29 - 27:29 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. Visit: peppershock.com/product/hello-audio27:29 - 31:00 Future Trends in Marketing31:01 - 33:38 Industry Standards and Benchmarks33:39 - 40:27 Quality Backlinks and Domain Authority40:28 - 42:10 Voice Search Optimization42:11 - 46:10 Advice for Aspiring SEO Professionals46:11 - 46:55 Reach out to Max: Visit Next Net Media46:56 – 48:23 Thank you so much, Max! Share this podcast, give us a review, and enjoy your marketing journey!48:24 – 49:10 Join The Marketing Expedition Community today!#DigitalMarketing #SEO #SearchEngineOptimization # Automating #AI #ArtificialIntelligence #Innovation #GrowthStrategies #Keywords #ContentMarketing #Backlinks Hosted on Acast. See acast.com/privacy for more information.

Brent Keltner, Ph.D., is the founder and president of Winalytics LLC. Brent brings a unique perspective to the marketing and sales landscape, drawing on his extensive background as a revenue leader and his early career as a social scientist. His insights into buyer personalization and creating effective buyer journeys are invaluable for anyone looking to accelerate their revenue growth.00:00 - 00:23 "Now, what you need to do is create content. You need to create sequences and campaigns around that. So, the question is, what's your best messaging? But what's your best content? Because we know content tells a story. And so, we talk about content journeys as one of your key plays. Anytime you have a personalization category, you need a content journey that guides the buyer journey." — Brent Keltner00:24 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 02:25 Brent’s Bio02:26 - 13:35 Marketing Essentials Moment: Tips on how to get hired at an advertising agency13:36 - 16:32 Brent, Welcome to the show!16:33 - 20:34 Revenue Leader20:35 - 25:55 Measuring Success25:56 - 29:39 Building Marketing and Sales Playbooks 29:40 - 31:41 Accelerating Word of Mouth31:42 - 32:42 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.32:43 - 35:59 Brent’s Entrepreneurial Journey36:00 - 39:11 Future Growth and Industry Trends39:12 - 39:48 Reach out to Brent on LinkedIn or visit Winalytics39:49 - 42:33 Importance of Personalizing Interactions for Success42:34 – 43:06 Thank you so much, Brent! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])43:07 – 43:52 Join The Marketing Expedition Community today!#WordofMouth Advertising #IndustryTrends # RevenueLeader #SalesLandscape #Authenticity #MarketingCampaign #BusinessStrategy #GrowthStrategies #BrandMessaging #ContentMarketing #AdvertisingAgency Hosted on Acast. See acast.com/privacy for more information.