MasterMined: A Behavioral & Mental Health Podcast

In this episode of MasterMined, Ben Camp, CEO and co-founder of Recovery.com, joins the conversation to unpack the challenges of finding ethical, transparent, and effective treatment in behavioral health. From the early days of digital marketing in addiction treatment to building a patient-first marketplace, Ben shares how Recovery.com is reshaping how individuals discover care. The discussion dives deep into industry ethics, SEO realities, data transparency, and the tension between business growth and patient-first principles. Whether you're a provider, marketer, or operator, this episode offers a candid look behind the curtain, and a forward-thinking perspective on where the field is headed. Key Moments: 00:01 – Introduction and guest background 03:06 – How Recovery.com started from an agency model 04:28 – The problem with misleading treatment search results 07:12 – Building a comprehensive, patient-first directory 09:20 – Domain strategy and scaling through acquisitions 11:05 – Cleaning up legacy content and ethical challenges 14:26 – SEO realities and adapting to Google changes 17:58 – Data accuracy, listings, and provider relationships 25:20 – Patient-first philosophy and growth strategy 35:37 – Why treatment is still hard to access today Learn More & Connect Show Notes + Resources: snapshot.agency.com/health/mastermined Connect with Ben Camp: https://www.linkedin.com/in/benjamincamp/ | https://recovery.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | snapshot.agency/health  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: snapshot.agency/health 

Only one in ten people who need treatment actually receive it, and Jaime Vinck is on a mission to change that. In this episode, Jaime shares her journey from corporate HR to leading one of the most recognized behavioral health organizations in the country. She unpacks what keeps people from seeking care, how trauma-informed leadership transforms teams, and why expanding access through managed care, AI, and better data is critical to the future of treatment. From the "100-pound phone call" to the realities of clinician burnout, this conversation offers practical insight for leaders navigating workforce challenges, payer relationships, and the next evolution of care delivery, while never losing sight of compassion. Key Moments: 00:00 – Jaime's unconventional path from HR to behavioral health 02:24 – From clinician to executive leadership in treatment centers 05:17 – Why clinical leadership experience matters at the executive level 08:20 – The inspiration behind The Rehab Playbook 13:15 – Why people avoid treatment: fear, trauma, and vulnerability 14:46 – "The phone weighs 100 pounds" moment in admissions 15:57 – Trauma-informed leadership and leading with dignity 19:29 – Workforce challenges: burnout, turnover, and clinician shortages 21:44 – The reality of value-based care in behavioral health 36:14 – The future: AI, access to care, and the next generation of leaders Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jaime Vinck: https://www.linkedin.com/in/jaime-vinck-88556245/ | https://www.themeadows.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health

What does it take to transform an entire field from fragmented and inconsistent to ethical, evidence-based, and respected within healthcare? Marvin Ventrell, CEO of NAATP, joins MasterMined to unpack the evolution of addiction treatment—and the hard decisions required to elevate it. Drawing from his journey as a trial lawyer and his personal recovery experience, Marvin shares how NAATP rebuilt its foundation by enforcing ethical standards, removing bad actors, and pushing the industry toward measurable outcomes and clinical rigor. He challenges the idea of addiction treatment as a "calling" and instead reframes it as professional healthcare that must align with science, policy, and accountability. The conversation dives into marketing ethics, policy advocacy, AI's impact on the future of care, and why integrated, individualized treatment models are the next frontier. For behavioral health leaders, this episode is a blueprint for building credibility, scaling impact, and leading with integrity. Key Moments: 00:00 – Google's role in addiction marketing controversy and industry response 01:03 – Introduction to Marvin Ventrell and NAATP's leadership role 04:01 – Marvin's recovery journey and path to CEO 05:09 – Rebuilding NAATP during a critical downturn 08:47 – Why addiction treatment must be treated as healthcare—not a calling 12:26 – The role of science, medication, and outcomes in modern care 18:32 – Policy advocacy, funding realities, and industry influence 28:03 – Enforcing ethics: removing bad actors to rebuild trust 34:54 – Marketing ethics, directories, and ongoing industry challenges 49:47 – The future of treatment: assessment, standardization, and individualized care Learn More & Connect Show Notes + Resources: https://snapshot.agency/mastermined Connect with Marvin Ventrell: https://www.linkedin.com/in/mrvjd/ | https://www.naatp.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health

Digital marketing costs in behavioral health are climbing fast, and many organizations don't fully understand why. In this episode, we unpack the forces driving higher acquisition costs, from Google's evolving search landscape to increased competition and AI-driven bidding. We also break down the critical metrics every operator should know, including the lifetime value to customer acquisition cost ratio, and how to determine whether a $10,000 patient is actually a smart investment. If you're leading growth, marketing, or operations in behavioral health, this episode will help you rethink your strategy and make more informed decisions. Key Moments: 00:01 – Introduction & rising digital marketing costs 02:26 – The "urgency premium" driving high ad costs 03:08 – How AI is pushing search results down the page 04:53 – Google's role in rising acquisition costs 06:28 – Common misconceptions about digital marketing 08:22 – Consumer behavior and dependence on Google 10:27 – Supply, demand, and AI-driven CPC increases 13:35 – The LTV:CAC formula explained 21:33 – How aggregators inflate marketing costs 34:02 – The most underutilized channel: alumni Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshot.agency/health Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshot.agency/health 

When leads drop, is it really a marketing problem, or something deeper? In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee unpack one of the most common (and costly) mistakes in behavioral health: misdiagnosing growth issues. They break down how to identify "leakage" across your funnel, why data should drive every decision, and how admissions teams often struggle due to lack of training, not lack of leads. You'll also hear why there's no such thing as a "bad lead," and how the first few minutes of a call can determine everything. If you're a behavioral health leader trying to grow census, improve conversion, or align marketing with operations, this episode is your playbook. Key Moments: 00:00 – Listening vs. selling in admissions 02:07 – Marketing vs. admissions: diagnosing the real issue 03:18 – Why data (not assumptions) drives better decisions 04:42 – "Leakage" across multiple stages of the funnel 06:07 – Why more leads can create more problems 08:06 – Conversion rate benchmarks and staffing gaps 10:17 – The costly mistake of poor admissions training 15:01 – Why there are no "bad leads" 18:37 – First-call experience and building trust fast 20:47 – Talk time problem: selling vs. listening Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

What if the future of behavioral health isn't just clinical—but deeply human? In this episode of MasterMined, Riley Osborne, Chief Growth Officer at Recovery Unplugged, shares how music, culture, and emerging technologies like AI and virtual reality are transforming how we deliver care. From a life-changing moment in a transport van to building national programs and AI-powered call centers, Riley unpacks what it really takes to scale impact without losing empathy. This conversation dives into leadership, innovation, and the power of meeting people where they are—emotionally, clinically, and technologically. If you're leading in behavioral health, this episode offers a blueprint for growth that prioritizes people, outcomes, and meaningful connection.   Key Moments: 00:00 – A breakthrough moment: speaking to the heart through music 02:41 – Riley's recovery journey and early leadership influences 05:29 – Why community—not willpower—drives lasting recovery 08:55 – From skepticism to belief: discovering music as medicine 11:19 – The moment that changed everything in treatment 18:05 – Redefining growth in behavioral health beyond revenue 20:01 – Why individual therapy drives better outcomes 29:44 – "Music speaks where words fail" in family healing 32:20 – The origin of VR therapy and Good Thoughts 52:33 – AI in admissions: achieving 0% missed calls   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Riley Osborne: https://www.linkedin.com/in/riley-osborne-/ | https://www.recoveryunplugged.com/, https://www.rvkai.com/, https://www.goodthoughts.health/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Jimmy Lyons, President of Further, shares how AI is transforming behavioral health admissions—not by replacing humans, but by empowering them. Drawing from both his professional background in AI and personal experience navigating treatment systems, Jimmy breaks down how speed, empathy, and operational alignment can dramatically improve patient outcomes. From eliminating missed calls to increasing qualified leads and admissions, Jimmy explains how AI agents are helping programs capture critical "moments of crisis" when individuals are most ready to seek help. He also dives into the evolving role of AI, why the future is about enablement—not replacement—and how leaders can adopt these tools responsibly. If you're a behavioral health leader looking to improve admissions performance, marketing alignment, and patient experience, this conversation offers both strategy and real-world results.   Key Moments: 00:00 – AI should enable, not replace human care 02:51 – Personal experience reveals gaps in the system 05:04 – The "moment of crisis" and urgency in decision-making 08:39 – How AI agents engage, qualify, and route patients 13:21 – Why human connection remains critical in admissions 18:13 – The risk of over-relying on AI in behavioral health 24:15 – Results: more qualified leads and higher admit rates 26:02 – Eliminating missed calls and capturing lost opportunities 27:18 – Full-funnel data: aligning marketing and admissions 46:11 – What's next: AI "brain," verification, and future innovation   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jimmy Lyons: https://www.linkedin.com/in/jimmy-lyons | https://talkfurther.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Policy decisions made in Washington can ripple quickly across behavioral health systems nationwide—and right now, providers are feeling the impact. In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen welcome back policy expert Andrew Kessler, Principal at Slingshot Solutions and a longtime advocate in behavioral health policy. Andrew breaks down the real-world consequences of the Affordable Care Act subsidy changes and the broader political dynamics shaping healthcare access in the United States. From enrollment shifts in ACA marketplaces to pressure on emergency departments and rural hospitals, Andrew explains why behavioral health providers could feel disproportionate impacts as coverage declines. He also walks through the political mechanics behind the changes—from reconciliation and congressional gridlock to election-year policy positioning. Most importantly, Andrew shares what behavioral health leaders should watch for next: potential Medicaid policy responses, political incentives driving legislation, and why providers must understand the policy environment shaping their patient populations. Key Moments 00:00 – Episode introduction and policy landscape overview 04:52 – How ACA subsidies originally worked and who they served 08:43 – The dramatic enrollment surge driven by enhanced tax credits 10:38 – Early enrollment data shows the first post-subsidy declines 14:07 – Why behavioral health may feel disproportionate impact 17:41 – The hidden costs of untreated mental health and ER utilization 25:41 – "Sticker shock" begins as consumers see rising premiums 31:29 – The government shutdown driven by the subsidy debate 39:14 – Election politics begin shaping healthcare policy decisions 54:40 – Why political ownership—not policy efficiency—often drives solutions Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Behavioral health access remains one of the greatest challenges in healthcare—but new models powered by telehealth, integrated care teams, and AI-driven insights are transforming what's possible. In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen sit down with Dr. Tom Milam, Chief Medical Officer of Iris Telehealth, to explore how healthcare systems can rethink behavioral health delivery. Drawing from decades of clinical, academic, and leadership experience, Dr. Milam shares how telepsychiatry can expand access to underserved populations, why healthcare must move beyond "encounter-based" care, and how AI could help patients and providers understand health patterns in ways never before possible. From rural access challenges to the promise of longitudinal patient data and relationship-centered medicine, this conversation explores how behavioral health leaders can build systems that prioritize prevention, patient understanding, and meaningful care.   Key Moments 00:01 – Why medicine can't become "Jiffy Med" and the importance of meaningful care 01:27 – Dr. Tom Milam's journey from private practice to telehealth leadership 04:31 – How early telehealth experiments revealed new ways to deliver care 07:20 – Addressing the national shortage of behavioral health providers 09:44 – Breaking stigma and reframing mental health through genetics and family history 13:28 – How telepsychiatry empowers primary care providers 15:57 – Integrating spirituality and science in behavioral health care 26:11 – Why healthcare systems wait for crisis instead of preventing it 38:00 – Where AI is creating real value in behavioral health 52:03 – Why healthcare must move beyond fast, encounter-based medicine   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Tom Milam: https://www.linkedin.com/in/tom-milam/ | https://iristelehealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Jordan Young—CEO of Jordan & Associates Consulting—pulls back the curtain on what's really happening in the behavioral health hiring market. With experience spanning admissions, national conferences, and executive recruiting, Jordan has worked with more than 100 organizations and surveyed thousands of professionals across the industry. He shares what hiring managers consistently get wrong, why business development roles turn over more than any other position, and what actually drives employee retention. From resume red flags to generational dynamics, this conversation offers practical, data-backed insights for behavioral health executives who want to build stronger teams—and for professionals who want to grow their careers with intention.   Key Moments: 00:28 – Compensation vs. advancement: what really drives career moves 28:27 – Why a poorly written resume quietly kills opportunities 29:49 – The two biggest interview disqualifiers (60%+ response rate) 31:44 – 57% say compensation drives satisfaction—but that's not why they leave 32:29 – "The grass is brown on both sides" career reality check 39:04 – The myth of hiring for a "book of business" 44:41 – Behavioral health as an under-professionalized profession 47:26 – Why employees need a compass, map, and guide 49:16 – What healthy turnover should actually look like 50:10 – The "banana test" for organizational culture   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined   Connect with Jordan Young: https://www.linkedin.com/in/jordan-young-799b0218 | https://www.jordanandassociates.net/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

What happens when lived experience, clinical expertise, and entrepreneurial grit collide? In this episode of MasterMined, Dr. Dan Callahan shares his remarkable journey—from addiction and incarceration to becoming a licensed social worker, treatment center founder, and technology innovator serving behavioral health providers nationwide. Dan opens up about how recovery shaped his leadership philosophy, why traditional "push harder" clinical models often backfire, and how motivational approaches create real engagement. He also dives into the operational side of care—EHR frustration, payor clawbacks, compliance risks, and why AI-powered chart auditing and cybersecurity protection are no longer optional. If you lead, operate, or support a behavioral health organization, this conversation is a masterclass in resilience, innovation, and protecting what you've built.   Key Moments: 02:53 – Dan's recovery journey begins and how it shaped his calling 08:50 – Prison, perspective, and the turning point 12:18 – "0% success rate" and the fuel to prove otherwise 17:09 – Self-help vs. self-improvement in recovery 21:13 – The pushback principle: why pushing creates resistance 22:50 – Launching a treatment center and thinking like an entrepreneur 31:23 – Insurance clawbacks and why documentation must track acuity 34:18 – Building AI-powered chart auditing for compliance protection 38:38 – Cybersecurity risks, data breaches, and protecting behavioral health providers   Learn More & Connect USE CODE: Master2026 for 20% off at Pentester.com Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dan Callahan: https://www.linkedin.com/in/happyrecovery/ | https://chartauditor.com/ | https://npd.pentester.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Is SEO dead—or just evolving? In this episode of MasterMined, Snapshot's Digital Growth Director Abigail Carroll breaks down what behavioral health leaders must understand about search in the age of AI. From Google's market share dipping below 90% for the first time to the rise of ChatGPT and AI overviews, Abigail explains what's really changing—and what's not. She unpacks zero-click searches, generative engine optimization (GEO), YouTube's growing dominance, and why "people-first" strategy beats checklist SEO every time. If you're a behavioral health executive wondering how to protect admissions, increase visibility, and make smarter digital investments, this episode delivers clarity in a noisy, fast-changing landscape.   Key Moments: 00:00 – Google's market share dips below 90% as ChatGPT rises 01:13 – Abigail's journey from content strategy to enterprise SEO leadership 03:08 – Why "checklist SEO" is outdated 06:02 – FAQs and schema: The new foundation for AI visibility 12:47 – Understanding zero-click search and declining clicks 20:40 – The battle between Google and OpenAI 25:57 – Why YouTube is Google's secret weapon 30:00 – The power of a people-first strategy 41:19 – Local SEO tactics behavioral health leaders should implement now   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Abigail Carroll: https://www.linkedin.com/in/abigailrcarroll/ | https://www.snapshotinteractive.com/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, returning guest L.A. Galyon of Brentwood Capital Advisors joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack what he's seeing across healthcare investment as the industry heads toward 2026. Fresh off the J.P. Morgan Healthcare Conference, L.A. breaks down capital trends, valuation realities, and why behavioral health remains one of the most compelling—yet misunderstood—sectors for investors. The conversation digs into why outpatient and hybrid care models are gaining momentum, how payer dynamics and middlemen continue to distort incentives, and what founders must do now to build durable, investable businesses. L.A. also offers candid perspective on private equity's reset, realistic valuation expectations, and the operational discipline required to pass diligence in today's market.   Key Moments 01:09 – Why JP Morgan sets the tone for healthcare investing each year 03:50 – The shift from provider roll-ups to "picks and shovels" investments 04:52 – Why behavioral health is still early in its lifecycle 08:19 – Moving care out of facilities and into lower-cost settings 12:36 – The growing frustration with healthcare middlemen 18:05 – What private equity learned from the last three years 24:15 – Why decisive buyers are winning deals again 36:20 – What actually drives higher multiples in behavioral health 42:36 – How much providers should really be spending on marketing 48:27 – Three things leaders should do now to build long-term value   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with L.A. Galyon: https://www.linkedin.com/in/l-a-galyon-88244321/ | https://www.brentwoodcap.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with Andrew Kessler, Principal at Slingshot Solutions, to demystify how behavioral health policy actually gets made in Washington. Andrew breaks down the difference between lobbying and advocacy, why education—not emotion alone—drives sustainable change, and how funding decisions ultimately determine whether legislation delivers real impact. From parity and appropriations to today's shifting political trade winds, this conversation equips behavioral health leaders with a clearer lens on how to engage policy strategically and effectively. Key Moments 01:28 – Introducing Andrew Kessler and Slingshot Solutions 02:17 – Advocacy vs. lobbying: what's the real difference 05:56 – Why legislation takes years—and why the calendar matters 08:10 – Andrew's path into behavioral health policy 17:31 – The real story behind parity and "right place, right time" 29:53 – Three things every advocate must understand 36:09 – Why appropriations and funding are the real engine 45:37 – Current political trade winds impacting behavioral health 1:00:44 – What leaders should watch next in policy and funding Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Andrew Kessler: https://www.linkedin.com/in/andrew-kessler-5a10666/ | https://www.slingshotsolutions.net Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Ward Blanchard joins MasterMined to share his deeply personal journey from a life-altering medical diagnosis and substance use disorder to becoming a nationally respected behavioral health entrepreneur. Ward unpacks how family systems, leadership accountability, and operational clarity shape better clinical outcomes—especially in outpatient care. This conversation is a practical guide for behavioral health leaders navigating growth, culture, and long-term impact. Key Moments 00:00 – A life-changing diagnosis and the start of Ward's recovery journey 06:21 – Losing a future identity and confronting trauma 12:53 – How unresolved grief shapes addiction and leadership 16:07 – Why recovery and careers both require long-term thinking 20:26 – Why rare diseases get better care than addiction 23:37 – Early career lessons for professionals entering behavioral health 30:03 – The costly mistake of hiring friends 37:08 – Three leadership lessons every founder must learn 45:29 – Why accountability and metrics matter in outpatient care 59:22 – Why the industry must stop relying on patient motivation alone Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ward Blanchard: https://www.linkedin.com/in/ward-blanchard-b782978a/ | https://www.theblanchardinstitute.com/  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this MasterMined episode, Mark Scrivner, Jeff Skillen, and Lee Pepper break down what performance-based budgeting really means for behavioral health organizations. From aligning marketing and finance around shared metrics to building budgets from real conversion data—not vibes—this conversation reframes marketing spend as a growth roadmap. Leaders will walk away with practical guidance on accountability, data discipline, and how to plan marketing investments that actually support admissions and capacity. Key Moments 00:00 – Why marketing must claim its seat at the financial table 03:29 – Marketing as a revenue engine, not just an expense 06:05 – Turning the telescope backwards to build a smarter budget 11:51 – Defining "conversion" across the entire funnel 14:05 – Using historical data to forecast realistic growth 21:38 – Applying a portfolio model to emerging marketing channels 23:16 – The "parking lot" method for managing shiny new ideas 32:16 – Why delaying your next budget puts you behind 37:43 – Reframing budgets as roadmaps, not constraints Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, the hosts sit down with Megan Reinhardt, Co-Founder and CEO of RAE Health, to explore how wearable technology and digital biomarkers are reshaping behavioral health treatment. Megan shares her journey into the substance use disorder space, why RAE Health prioritized rigorous research over rapid adoption, and how real-time physiological data can help clinicians and patients identify stress and cravings before they escalate. This conversation unpacks the future of measurement-based care, clinician adoption, and what it truly means to build people-first technology in behavioral health. Key Moments 00:32 – Megan's path into behavioral health and substance use disorder 03:45 – What RAE Health stands for: Realize, Analyze, Engage 05:02 – Eight years of NIH-funded research and peer-reviewed outcomes 06:32 – Detecting stress versus cravings using wearable data 09:42 – Barriers to adoption and reimbursement in behavioral health tech 13:56 – Surprising insights on user adoption across age groups 18:35 – How real-time awareness changes relapse prevention 21:21 – Understanding physiological data before conscious awareness 26:42 – Small behavior changes that create lasting impact 39:33 – Why focusing on the problem—not the money—matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Megan Reinhardt: https://www.linkedin.com/in/megan-reinhardt-71923826 | https://raehealth.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack the realities of reputation management in behavioral health. From navigating negative reviews and activating a "posse of positivity" to preparing for media scrutiny and five-alarm PR crises, the conversation offers practical frameworks leaders can implement before reputational issues escalate. The hosts emphasize proactive planning, human-centered communication, and disciplined response strategies that protect trust, culture, and long-term brand equity. Key Moments 01:22 — Why reputation hits harder in behavioral health 03:08 — The danger of emotional responses to negative reviews 05:32 — Researching complaints to find the grain of truth 07:05 — Curiosity vs. blame as a leadership mindset 11:14 — Turning a one-star review into a five-star outcome 14:16 — Activating a "posse of positivity" to rebalance ratings 20:12 — Why "no comment" is never the right answer 21:41 — Building a crisis response team before you need it 39:14 — Why human-to-human conversation still matters most Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Jeff Skillen, and Lee Pepper sit down with John Thomas, President and Publisher of Psychology Today, to unpack how one of the most iconic brands in mental health has stayed relevant for nearly six decades. John shares how editorial integrity, science-based content, and an uncompromising stance on trust have fueled the platform's evolution across print, digital media, and the world's largest therapist directory. From AI and content authority to directory ethics and future pivots, this conversation offers timeless lessons for behavioral health leaders navigating rapid change. Key Moments: 01:51 – Introducing John Thomas and the legacy of Psychology Today 03:50 – Why most legacy media failed—and why Psychology Today didn't 05:42 – The three-pronged business model: magazine, website, and directory 08:06 – Playing offense and defense in a volatile media landscape 12:07 – Why journalistic-quality content still matters 12:54 – The science-first philosophy behind Psychology Today 16:48 – How video transformed therapist-patient matching 19:35 – AI, search, and protecting content authority 26:39 – Why the therapy directory forbids paid placement 37:13 – What's next: custom media, events, and future pivots Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with John Thomas: https://psychologytoday.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Dr. Ali Farooqui to explore what's broken in today's mental health system—and how it can be fixed. From destigmatizing psychiatric diagnoses to building a quality-first clinical model, Dr. Farooqui shares how Healthy Minds Tennessee is redefining access, outcomes, and patient experience. The conversation spans interventional psychiatry, leadership in clinical teams, and why "good enough" simply isn't good enough in mental health care. Key Moments 00:00 – Why mental health disorders are brain disorders, not personal failings 02:31 – Dr. Farooqui's journey from neurosurgery to psychiatry and healthcare leadership 04:55 – Building Healthy Minds: aligning values, care delivery, and business strategy 08:22 – Removing stigma by focusing on health instead of pathology 12:10 – Drawing the line between normal emotions and diagnosable disorders 18:18 – Why "good enough" is not good enough in psychiatric care 22:50 – Designing clinics that respect patients' time and dignity 30:05 – Ketamine, TMS, and the future of interventional psychiatry 34:09 – When "buzzy" treatments lead to real clinical breakthroughs   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Ali Farooqui: https://www.linkedin.com/in/farooquimd | https://psychiatrynashville.com, integrativepsy.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, our hosts Mark Scrivner, Jeff Skillen, and Lee Pepper break down one of the industry's most persistent—and least discussed—challenges: the holiday slump. They unpack why programs are often caught off guard, how seasonality trends repeat every year, and what proactive leaders can do to stabilize census, strengthen admissions performance, and support teams during a naturally stressful season. From strategic marketing allocation to admissions talk tracks, business development adjustments, and operational readiness, this episode delivers a practical, multidimensional plan to mitigate dips and keep momentum strong through year-end. Key Moments 01:16 Why leaders treat the holiday slump like a surprise—even though it happens every year 02:34 Predictable seasonal cycles and why programs must plan early 04:37 Rethinking marketing allocation: avoid the instinct to "cut when it's tight" 05:27 "Lean in when it feels tight": the Warren Buffett analogy for marketing strategy 06:06 How business development teams can shift tactics when referrers are on vacation 08:42 Why admissions talk tracks must adapt for holiday objections 10:41 Showcasing holiday programming to reduce family hesitation about sending loved ones to treatment 16:08 The two must-haves for leaders: documentation and emotional steadiness during census dips Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Doug Edwards—Senior Vice President at HMP Global—pulls back the curtain on what truly makes a behavioral health conference succeed. From long-range planning to the advisory board process, from AI-driven disruption to timeless in-person connection, Doug shares practical, candid insight for leaders navigating a rapidly evolving landscape. Whether you sponsor, speak, or attend, his guidance helps you elevate your presence, sharpen your strategy, and maximize the value of every conference experience. Key Moments 00:00 – What really grabs attention on a conference floor 00:19 – Introducing Doug Edwards and his work shaping premier behavioral health events 01:30 – Doug's career path from journalism to leading major healthcare conferences 05:51 – How COVID reshaped conferences and revived the power of in-person connection 08:10 – Why conference attendance is rising again—and what attendees are valuing most 10:56 – Why Nashville became home to major national summits 12:43 – The hidden work behind building an agenda and securing top-tier speakers 14:46 – Hot-topic trends shaping agendas: GLP-1s, AI, and evidence-based sessions 17:49 – How fast AI changed the conference landscape and sparked a new summit Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Doug Edwards: https://www.linkedin.com/in/doug-edwards-086956b | https://www.hmpglobal.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Intervention pioneers Ken Seeley and Eric McLaughlin join MasterMined to discuss the evolution of intervention, the rise of family-system models, the legacy of A&E's Intervention, and the ethics and challenges facing today's behavioral health landscape. With decades of experience, they break down myths, offer practical guidance for families, and share a powerful framework for creating real change—before addiction reaches its lowest point.   Key Moments • 00:00 – How Intervention reshaped national awareness • 01:10 – Introducing Ken Seeley and Eric McLaughlin • 02:14 – Eric's path from entertainment to intervention • 05:46 – Why clinical education transformed their work • 07:58 – Ken's early years and founding Intervention 911 • 10:09 – How media criticism shifted into industry demand • 13:33 – The rise of intervention as a scalable service • 17:17 – The biggest myth families believe about interventions • 28:08 – The HELPS model: why interventions work • 35:28 – The future of intervention in a social-media world   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Ken Seeley: https://www.linkedin.com/in/ken-seeley-4742396/ | https://intervention911.com Connect with Eric McLaughlin: https://www.linkedin.com/in/eric-mclaughlin-69712324 | https://intervention911.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode, Steve Lee—Sr. Director of Strategic Relationships at Cumberland Heights—joins Mark, Jeff, and Lee for an honest, wisdom-filled conversation about recovery, transformational leadership, ethical consistency, and the true work of relationship building in behavioral health. With more than three decades of personal sobriety and a long career spanning entrepreneurship, sales, and strategic partnerships, Steve shares highly actionable insights for leaders navigating pressure, alignment, and complex referral networks. His story is deeply human, grounded in humility, and anchored in principles that stand firm no matter the season. Key Moments: 00:00 – Sharing hard truths and earning trust 01:44 – Introducing Steve Lee and his decades of experience 02:33 – Growing up, early career, and entering the family business 05:10 – Career reinvention and finding new purpose at 58 08:03 – Recovery, early challenges, and showing up differently 12:21 – Transactional vs. transformational influence 17:07 – Values, alignment, and the "what are you great at?" exercise 20:12 – Shifting careers and overcoming assumptions about the field 23:30 – BD alignment, ethics, and long-game decision-making 29:49 – Pressure, quotas, and maintaining integrity under stress 35:20 – Pitfalls of leading with the recovery story 37:34 – Professionalism and the revolving door of BD roles 44:31 – Cumberland Heights' culture of stability and continual growth 47:04 – Strategic partnerships and national representation 49:15 – Future challenges and staying focused on "your job" Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Steve Lee: https://cumberlandheights.org/ Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this candid and deeply insightful conversation, Jeri Davis—one of the most respected executive recruiters and strategists in behavioral health—joins MasterMined to unpack the current and future state of the industry. With more than three decades influencing marketing infrastructure, leadership development, and executive recruitment, Jeri offers a rare vantage point into what's working, what's not, and where leaders must pay attention now. From the widening talent gap to AI's role in recruitment to the financial pressures reshaping quality of care, this episode gives behavioral health leaders a grounded, honest look at the road ahead—and the practical steps to strengthen teams, culture, and outcomes. Key Moments: 00:00 — Jeri's early journey into behavioral health and applied psychology 02:03 — How she became a nationally sought-after behavioral health recruiter 05:31 — Why the talent pool looks "shallow"—and what leaders often misunderstand 07:17 — The cultural risks of hiring leaders without behavioral health experience 10:57 — How expectations between CEOs and investors break down 14:18 — The dangers of blind spots in PE-backed organizations 21:57 — Executive search trends and why recruitment is shifting fast 23:42 — The real factors that determine whether new programs succeed 33:21 — Jeri's "state of the industry" point of view 39:16 — How workforce, reimbursement, and regulation pressures collide Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jeri Davis: https://www.linkedin.com/in/jeri-davis-7ab3151 | https://www.jeridavis.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMined, Mark, Lee, and Jeff sit down with Mike Lifshotz, Founder of Hatch Compliance and now VP of Business Development at Kipu Compliance, to explore how compliance systems can empower—not burden—behavioral health providers. Mike shares the origin story behind Hatch, its evolution into Kipu, and how automation, data, and empathy can reshape staff workflows, reduce risk, and improve client outcomes. He also offers practical lessons for founders and leaders balancing innovation with integrity.   Timestamped Highlights: 00:00 – Mike's founder mindset: ask for advice, not money 00:48 – From Hatch to Kipu Compliance: a story built from need, not profit 03:43 – The early days: building a compliance system from the ground up 10:42 – Pricing with purpose—teaching value over cost 13:24 – Lessons from mentors and the human side of compliance 15:25 – Turning surveyors into allies, not adversaries 20:42 – How Kipu automates regulatory updates across locations 23:15 – The power of automated learning management in reducing burnout 28:56 – Turning compliance into a revenue opportunity 36:28 – Why behavioral health is a calling, not a career 38:04 – Helping the people who help the people 41:11 – Founder advice: finding the right team and trusted advisors 46:22 – Mike's open invitation to connect and collaborate   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mike Lifshotz: https://www.linkedin.com/in/mikelifshotz | https://kipuhealth.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com                                                                      1 Million Cups: https://www.1millioncups.com/s/

In this episode of MasterMined, hosts Mark Scrivner and Lee Pepper sit down with Lipscomb University leaders Dr. Allison Duke and Dr. Bart Liddle to explore how business education and leadership development are evolving to meet the needs of the healthcare industry. They share insights on integrating creativity, strategy, and human-centered leadership into business education, as well as how AI is transforming both the classroom and the healthcare space.   Timestamped Highlights: 00:36 – Welcome and guest introductions 02:05 – Why Duke and Liddle chose academia after corporate careers 04:03 – Inside Lipscomb's MBA and MHA programs designed by practitioners 07:09 – Nashville as the "Silicon Valley of Healthcare" 08:08 – Training early-career professionals for leadership in healthcare 13:01 – Equipping clinicians for management roles 16:09 – The five virtues of leadership and the role of creativity 17:23 – Teaching managers to coach and motivate employees 34:25 – Lipscomb's campus-wide embrace of AI tools 35:42 – Why learning AI is as essential as learning Excel 39:00 – How AI can make healthcare more human 42:13 – The lifelong value of graduate education and continuous learning   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Dr. Allison Duke: https://www.linkedin.com/in/allisonduke-lipscomb | https://lipscomb.edu/business Connect with Dr. Bart Liddle: https://www.linkedin.com/in/bartliddle/  | www.lipscomb.edu Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

When clinical insight meets visionary leadership, transformation happens. In this episode, Fellowship Hall CEO Kelly Scaggs joins Mark, Jeff, and Lee to discuss leading with empathy, empowering women in behavioral health, and how saying "yes" to the opportunities that scare you can open unexpected doors. From navigating nonprofit boards to embracing AI responsibly, Kelly shares practical wisdom for leaders who want to shape the future of addiction treatment with heart, humility, and purpose. Timestamped Highlights: 00:01 — Kelly reflects on her journey from family counselor to Fellowship Hall's first female CEO. 02:40 — Bridging clinical empathy with executive leadership. 05:05 — Servant leadership and leading by example—no job too small. 07:00 — Managing diverse nonprofit boards with insight and grace. 13:00 — Mission alignment as a compass for every decision. 16:00 — The power of saying "yes" to growth and courage in leadership. 18:30 — Inspiring the next generation of women in behavioral health. 24:50 — Practicing gratitude and authentic appreciation as leadership tools. 31:00 — The "miracle of recovery" and finding daily motivation in client transformation. 35:45 — Navigating payer challenges and the changing treatment landscape. 36:00 — Balancing AI innovation with ethical care. 38:00 — Building hope and collaboration across the addiction treatment field. 49:50 — Fellowship Hall's legacy, mission, and what's next for integrated care. Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Kelly Scaggs: https://www.linkedin.com/in/kelly-scaggs-mha-lcsw-lcas-ccs-mac-icaadc-a0b17521 | https://fellowshiphall.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Country artist and radio host Lindsay Lawler joins MasterMined to talk about music as medicine, storytelling as therapy, and how her platform We Should Write helps people process their pain through writing. From her start performing on the Sunset Strip to hosting Road Gang Radio for America's long-haul drivers, Lindsay's journey shows how creativity, vulnerability, and connection can change lives. She shares how songwriting has been a bridge between performance and purpose—helping others heal, one lyric at a time. Key Moments: 00:01 – Meet Lindsay Lawler, singer-songwriter and radio host of Road Gang Radio and We Should Write 04:12 – How childhood emotions shaped her love for music and healing through performance 11:25 – The origin of Road Gang Radio and connection with the trucking community 22:15 – Why sharing vulnerable stories builds trust and healing on-air 26:41 – The therapeutic power of writing down trauma and "getting it out of you" 29:50 – Veterans and rewriting their stories through reflection and writing 34:08 – Healing can happen in a single song: how creativity bridges therapy and transformation 46:33 – How to start writing for healing—rituals, journaling, and slow writing 55:33 – Lindsay's philosophy: "See the human in everyone—healing starts with empathy." Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Lindsay Lawler: https://www.linkedin.com/in/lindsay-lawler-66791a6 | https://www.radionemo.com/weshouldwrite Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com

Brian O'Shea, founder of Brian O'Shea Coaching and Consulting, joins MasterMined to explore the intersections of recovery, family systems, and spiritual repair. With over 30 years guiding individuals, families, and organizations, Brian brings the wisdom of lived experience — from early exposure to addiction and celebrity culture alongside Truman Capote, to decades of helping others navigate healing and purpose. In this conversation, Brian shares how trauma, education, and spirituality shaped his work; why leaders must address generational patterns in order to truly transform; and how contemplative practices like labyrinth walking and ceremony create space for repair.   What You'll Learn ·       How multigenerational trauma shapes behavior and recovery ·       Practical ways to bring spiritual repair into daily practice ·       How labyrinth design supports mindfulness and trauma healing ·       Why leaders and clinicians must keep investing in education ·       What it means to lead from humility and lived experience   Key Moments ·       02:44 – Brian's path into behavioral health through peer recovery ·       06:14 – Growing up around Truman Capote and lessons from addiction ·       13:17 – Turning personal loss into purpose ·       18:34 – The role of education and mentorship in longevity ·       27:54 – Breaking generational trauma through story and safety ·       34:50 – What spiritual repair really looks like ·       42:06 – The power of labyrinth work and ceremony ·       59:26 – From proximity to purpose: Brian's advice for leaders   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Brian O'Shea: https://www.linkedin.com/in/brian-o-shea-/ | https://brianosheacoaching.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com Compassion Fatigue: https://driftwoodrecovery.com/blog/navigating-compassion-fatigue-as-a-healthcare-worker  International Recovery Institute: https://internationalrecoveryinstitute.net/about-iri/ 

Ben Seymour, Partner at Southworth Associates, joins us to share lessons from 25 years in behavioral health. Starting as a technician in 1999, Ben became a counselor, interventionist, program founder, and now oversees compliance monitoring for professionals such as physicians, nurses, and lawyers. In this conversation, Ben traces his personal recovery journey, the influence of mentors like Arlene Rosen and John Southworth, and how intervention has shifted from quick-turn models to long-term, clinically sophisticated processes. He highlights the ethical discernment needed to match families with the right programs, the evolving balance between admissions and clinical teams, and why sales and motivational interviewing are two sides of the same coin. What You'll Learn Why long-term treatment engagement creates stronger recovery outcomes How intervention models evolved to address co-occurring mental health The ethical guardrails interventionists must honor when choosing cases How admissions and clinical staff can better collaborate Why sales is simply "selling change" in behavioral health How treatment programs must integrate marketing and ethics to stay viable Key Moments 01:14 – Ben's start in recovery and first role as a technician 05:13 – Learning intervention alongside pioneers in the field 07:05 – Building trust and learning from John Southworth 10:10 – How intervention models evolved to address mental health 17:04 – The ethics of program referrals and narrowing choices for families 26:11 – Why admissions is an intervention 30:34 – The critical role of marketing in treatment survival Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Connect with Ben Seymour: https://www.linkedin.com/in/addictionservicesbenseymour | https://www.southworthassociates.net Our Sponsor - Snapshot: https://snapshotinteractive.com

In this episode of MasterMinded, hosts Jeff Skillen and Mark Scrivner dig deep into what makes strategic planning actually work. They unpack how to avoid the all-too-common pitfalls of strategy sessions that feel like a waste of time, and instead show how leaders can turn planning into a sustainable, energizing process. From simplifying frameworks to building accountability cadences, Jeff and Mark share practical insights you can put into practice immediately.  Timestamps:  01:00 – Why strategy sessions don't have to be a slog  02:30 – Shifting from checklist planning to culture-building  05:00 – The importance of frameworks and facilitation  08:20 – Why leaders should participate, not just facilitate  12:50 – Focusing on 3–5 objectives for clarity and impact  18:10 – Creating execution cadences that drive follow-through  27:30 – Thinking bigger: revenue goals and mindset shifts  33:15 – Why even small teams need strategic planning  39:20 – Best practices for offsite and pre-work prep  49:00 – Making planning engaging with themes and culture  55:00 – Execution, accountability, and unlocking potential    What You'll Learn in This Episode  Why strategic planning fails when treated as a checklist — and how to shift it into culture.  How to simplify planning down to 3–5 clear, measurable objectives.  Why outside facilitation or frameworks help leaders get more from their teams.  How cadence and accountability transform planning into execution.  Practical ways to engage your team with pre-work, themes, and celebrations that sustain momentum.    Learn More & Connect  Show Notes + Resources: https://snapshotinteractive.com/masterminded   Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen  | https://www.skillsetenterprises.com  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner  | https://snapshotinteractive.com   Connect with Lee Pepper: https://www.linkedin.com/in/leepepper  | https://www.neveroutmatched.com   Our Sponsor - Snapshot: https://snapshotinteractive.com  

How can behavioral health programs set themselves apart while staying compliant and connected to policy shifts? In this episode, Jeff and Lee sit down with Nikki Soda, Executive Director of Sodas Consulting, to explore the intersection of advocacy, compliance, and sustainable growth in treatment. Nikki shares lessons from her years with NAATP and TPAS, insights from visiting 100+ treatment centers nationwide, and her perspective on what truly defines a high-quality program. From the realities of LegitScript to the importance of payor alignment and local politics, Nikki offers practical guidance leaders can act on immediately. Timestamps: 01:02 – Nikki's path into advocacy and her MS in Addiction Policy 04:35 – What separates great treatment programs from average ones 09:06 – Building a blueprint for treatment center excellence 11:03 – Compliance officers and the value of proactive systems 13:06 – The challenges and shortcomings of LegitScript 20:20 – Innovations in research and treatment (GLP-1 medications, university partnerships) 23:41 – Staying relevant to payors through UR, compliance, and outcomes 28:10 – Why local politics matter more than most programs realize What You'll Learn in This Episode How treatment centers can stand out by focusing on leadership, culture, and evidence-based outcomes. Why compliance officers and utilization review staff are critical for staying prepared and payor-aligned. Nikki's candid take on LegitScript, its shortcomings, and how providers can push for reform. Innovative trends in behavioral health, from GLP-1s use in treatment to university research partnerships. Practical strategies for building stronger advocacy and political relationships at the local and state level.   Learn More & Connect Show Notes + Resources: https://snapshotinteractive.com/mastermined Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Connect with Nikki Soda: https://www.linkedin.com/in/nikki-soda/ https://sodasconsulting.com/  Our Sponsor - Snapshot: https://snapshotinteractive.com

What does it take to stay "never outmatched" as a leader in today's behavioral health landscape? Episode Overview: In this episode of MasterMined, hosts Mark Scrivner and Jeff Skillen flip the mic to their co-host, Lee Pepper, as he steps into the spotlight to share insights from his new book, Never Outmatched. Lee draws from his experiences as a strategist, executive, and coach to unpack what it means to lead with resilience, clarity, and purpose in the fast-changing world of behavioral health. For executives and entrepreneurs in behavioral health, this conversation is both practical and inspiring. Lee's lessons bridge personal development and organizational leadership, offering a roadmap for building culture, navigating uncertainty, and driving sustainable growth.   What You'll Learn: Why resilience is the defining trait of great leaders Lessons from Lee's journey writing Never Outmatched How to balance courage and humility in leadership The role of culture in organizational performance Practical steps for staying grounded while scaling growth Subscribe to MasterMined for candid conversations with leaders shaping the future of behavioral health.   Timestamps: 00:00 – Welcome to MasterMined 01:00 – Introducing Lee Pepper 03:20 – Why "Never Outmatched" matters for leaders 07:10 – The writing process and lessons learned 12:30 – Building resilient leadership in behavioral health 18:00 – Culture as a driver of performance 23:15 – Courage, humility, and decision-making 28:40 – Practical takeaways for executives 33:00 – Final reflections from Lee   Learn More & Connect: Show Notes + Resources: https://snapshotinteractive.com/mastermined  Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner | https://snapshotinteractive.com  Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen | https://www.skillsetenterprises.com Connect with Lee Pepper: https://www.linkedin.com/in/leepepper | https://www.neveroutmatched.com Our Sponsor - Snapshot: https://snapshotinteractive.com #MasterMinedPodcast #BehavioralHealth #Leadership #NeverOutmatched #HealthcareLeadership

Opening Hook: From marketing to recovery tools, AI and mobile technology are transforming behavioral health — but are organizations ready to adapt? Episode Overview: In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Vincent Phamvan, founder of Vyten and a three-time CMO who has helped brands like Vans, Allbirds, and Calendly scale smart. Vincent shares how mobile apps and AI are showing up across the behavioral health landscape, from patient engagement to marketing automation, and what leaders should know to implement them responsibly. For behavioral health executives and marketers, this episode offers a clear look at the promise and pitfalls of new technologies. Vincent explains how to balance innovation with compliance, where mobile apps create real value, and why AI will only be as effective as the people and processes behind it. What You'll Learn: How mobile apps are transforming patient engagement in behavioral health. Practical ways AI is being used in marketing and operations. The risks and compliance challenges leaders must navigate. Why culture and strategy matter more than the tools themselves. How to prepare your organization for the next wave of health tech. Subscribe to MasterMined for candid, practical conversations with leaders shaping the business of behavioral health. Learn More & Connect: Show Notes + Resources: https://snapshotinteractive.com/mastermined Snapshot Interactive: https://snapshotinteractive.com Connect with Mark Scrivner: https://www.linkedin.com/in/markscrivner Connect with Jeff Skillen: https://www.linkedin.com/in/jeffskillen Connect with Lee Pepper: https://www.linkedin.com/in/leepepper Connect with Vincent Phamvan: https://www.linkedin.com/in/vincentphamvan  

What really makes or breaks an electronic medical record (EMR) implementation? It's not the tech—it's the culture and process behind it. In this episode of MasterMined, Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Shawn Manis, former CIO of North Point Recovery and Meadows Behavioral Health. Known as a "culture-driven operator and financial waste assassin," Shawn shares practical strategies for evaluating, selecting, and integrating EMRs without torching your team's morale. If you're leading a behavioral health organization—or planning your next tech investment—this episode unpacks the real-world lessons CIOs rarely share: why "plug and play" is a myth, how culture eats technology for breakfast, and what leaders must measure to see true ROI. What You'll Learn: Why processes—not platforms—determine EMR success The hidden costs of "plug and play" thinking How to get buy-in across departments (and why clinical teams can't be left out) The 6-month ROI window and key indicators to track How AI and automation are shaping the future of health IT Don't miss this deep dive into the intersection of culture, process, and technology. Subscribe to MasterMined today for more candid conversations on scaling behavioral health businesses. Learn More & Connect: Snapshot Interactive: https://snapshotinteractive.com Connect with the Hosts: Mark Scrivner on LinkedIn Jeff Skillen on LinkedIn Lee Pepper on LinkedIn Guest: Shawn Manis on LinkedIn Subscribe to the MasterMined YouTube Playlist Join the MasterMined Newsletter: Sign up here

Why does behavioral health billing feel like a constant battle? In this episode of MasterMined, we sit down with Patrick Dunn, Chief Strategy Officer at Hansei Solutions, to unpack the complexities of payer relationships, revenue cycle management, and why billing smarter—not harder—can transform your organization's future. Patrick brings decades of experience as a clinician, executive, and strategist, offering a rare inside look at how providers and payers can stop playing cat-and-mouse and start building partnerships that work. From tackling audits and pay-to-patient nightmares to exploring how AI is reshaping documentation, this candid conversation gives leaders the practical tools to survive and thrive in payer land. Why it matters: If you're leading or scaling a behavioral health business, understanding how to navigate billing, audits, and payers isn't just finance—it's survival. Patrick's insights show how to turn compliance into strategy and how providers can win by preparing, partnering, and pushing for parity. What You'll Learn in This Episode: Why payer relationships are shifting—and how providers can respond How to prepare your organization for audits before they happen The real impact of pay-to-patient policies and what legislation is changing How AI and automation are transforming revenue cycle management Why data, documentation, and compliance are now growth strategies Subscribe to MasterMined for more episodes that balance care and commerce in behavioral health. Learn More & Connect: Show notes + resources: SnapshotInteractive.com/mastermined Snapshot Interactive: snapshotinteractive.com Connect with the Guest Patrick Dunn: LinkedIn | https://www.linkedin.com/in/patrick-dunn-63b75b187/  Company | https://hanseisolutions.com/  Connect with the Hosts: Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/ Organization | https://creativeassembly.agency/  Jeff Skillen: LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/   

When is the right time to call an investment banker? And what exactly can they do for your behavioral health business? In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with L.A. Galyon, Managing Director at Brentwood Capital Advisors, to explore the often-misunderstood world of mergers, acquisitions, and capital raises in behavioral health. Drawing on years of advising founder-led organizations and private equity-backed platforms, L.A. shares his journey into investment banking, why timing matters, and how the right approach can maximize value for owners. Whether you're years away from selling or actively preparing for a transaction, this conversation delivers candid insights on market dynamics, common missteps, and how to position your business for the best outcome. What You'll Learn When and why to bring in an investment banker. How to prepare your behavioral health company for a sale. The current state of the M&A market in behavioral health. Common mistakes owners make in transaction planning. The value of starting conversations before you think you're ready. Subscribe to MasterMined and never miss an episode on behavioral health business strategy, growth, and leadership. Learn More & Connect Connect with the Guest:   L.A. Galyon:  LinkedIn | https://www.linkedin.com/in/l-a-galyon-88244321/  Company | https://www.brentwoodcap.com/    Connect with the Hosts   Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/ Organization | https://creativeassembly.agency/    Jeff Skillen: LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/   

Digital ads and SEO might get all the hype — but if your social media game is weak, you're leaving admissions on the table. In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what works, what doesn't, and how to align your social strategy with your admissions process. If you're running paid campaigns and optimizing your website but ignoring social, you're missing a key lever for trust, engagement, and conversion. This episode will help you build a social strategy that drives measurable results. What You'll Learn: Why ignoring social media limits your admissions potential How to integrate social strategy with your marketing and admissions funnel Content types that build trust with potential clients and families The importance of consistency and authenticity in posting How to track and measure social's real business impact Subscribe to MasterMined and never miss a conversation that helps you grow your behavioral health business.   Learn More & Connect:   Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/   Lee Pepper: LinkedIn | https://www.linkedin.com/in/leepepper/  Company | https://www.peprallygroup.com/   Jeff Skillen:  LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/ 

Your reputation isn't just about how you're seen — it's the foundation of your ability to serve. In this episode of MasterMined, New York Times bestselling author and Brand Builders Group co-founder Rory Vaden joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack why "reputation precedes revenue" and how behavioral health leaders can build trust through authentic personal branding. Rory shares insights from his "results × reach = reputation" formula, real-world examples, and strategies for showing up consistently without feeling self-promotional. In high-trust industries like behavioral health, visibility is not vanity — it's a responsibility. By elevating the personal brands of your leaders and clinicians, you can deepen trust, attract more of the right patients, and strengthen your mission. What You'll Learn: How the "results × reach = reputation" formula can grow your influence Why personal branding is essential in behavioral health leadership How to reframe visibility from ego to service The role of storytelling in building lasting trust Practical ways to "automate trust" at scale Subscribe to MasterMined for more conversations that help behavioral health leaders balance care and commerce with confidence.   Learn More & Connect: Visit Snapshot: https://www.snapshotinteractive.com/mastermined  Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/    Connect with the Guest:   Rory Vaden:  LinkedIn | https://www.linkedin.com/in/roryvaden/  Company | https://brandbuildersgroup.com/  Free Audio Book: https://wealthyandwellknown.com/audiobook-mastermined/    Connect with the Hosts   Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/ Organization | https://creativeassembly.agency/    Lee Pepper:  LinkedIn | https://www.linkedin.com/in/leepepper/  Company | https://www.peprallygroup.com/ 

What really drives success in behavioral health — brilliant clinicians or bulletproof systems? Drew Rothermel, CEO of Defining Wellness, has led some of the most respected treatment centers in the country, and his answer might surprise you. In this candid conversation, Drew joins hosts Mark Scrivner and Jeff Skillen to break down the evolution of the behavioral health industry over the past two decades — from pre-Affordable Care Act to the private equity era. He shares hard-earned lessons on building organizations that last, leading with integrity, and making strategic marketing calls when the stakes are high. Whether you're running a program, working in the field, or planning to launch something new, Drew's perspective will challenge assumptions about what it takes to truly scale behavioral health services. You'll walk away with a clear understanding of why operational systems — not just great clinical talent — are the key to long-term impact and growth. What You'll Learn: Why systems, not individual stars, are the real driver of sustained recovery outcomes. The evolution of behavioral health business models from cash pay to in-network care. The differences — and tradeoffs — between nonprofit and for-profit structures. How CEOs should evaluate and align marketing with organizational goals. Practical strategies for keeping all departments aligned and focused on the mission. If you're serious about growing and sustaining a behavioral health organization, this episode is a must-listen. Subscribe to MasterMined wherever you listen to podcasts so you never miss an industry-shaping conversation.   Learn More & Connect: Visit Snapshot: https://www.snapshotinteractive.com/mastermined  Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/  Connect with the Guest:   Drew Rothermel:  LinkedIn | https://www.linkedin.com/in/andrew-rothermel-b-s-m-b-a-j-d-b22991a/ Company | https://definingwellness.com/    Connect with the Hosts   Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/ Organization | https://creativeassembly.agency/    Jeff Skillen: LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/   

Your alumni program isn't just a feel-good initiative — it's one of the most underutilized engines for growth in behavioral health. In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one takes more than a Facebook group and good intentions — it takes strategy, structure, and storytelling. If your treatment center doesn't invest in alumni, you're missing one of the lowest cost, highest return opportunities to scale your reach and deepen your impact. This episode shows you how to activate that network with intention — without losing your personal touch. What You'll Learn: How alumni can account for 30% of new admissions The cost of not investing in long-term patient connection Why alumni engagement boosts outcomes and brand equity Proven event and activation strategies that scale How to track impact and "defend the spend" with data What to avoid when launching or revamping your alumni program Subscribe to MasterMined for more practical conversations at the intersection of behavioral health and business.   Learn More & Connect: Learn More & Connect: Visit Snapshot: https://www.snapshotinteractive.com/mastermined  Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/    Connect with Host – Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/ Creative Assembly | https://creativeassembly.agency/    Lee Pepper: LinkedIn | https://www.linkedin.com/in/leepepper/  Company | https://www.peprallygroup.com/   Jeff Skillen: LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/ 

In this episode of the MasterMined Podcast, the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics. From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025. If you're running a treatment center, managing marketing budgets, or working with digital partners, this is your playbook for spending smarter—and driving real results. You'll learn: Why performance marketing is more than ad clicks The key metrics that matter for behavioral health today How to avoid wasted spend and improve ROI The importance of transparency and accountability with digital partners Where marketing budgets should shift in 2025 and beyond Subscribe for more candid insights from leaders in behavioral health growth and marketing. Learn More & Connect: Visit Snapshot: https://www.snapshotinteractive.com/mastermined  Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/    Connect with Host – Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/ Company | https://www.snapshotinteractive.com/   Lee Pepper: LinkedIn | https://www.linkedin.com/in/leepepper/ Company | https://www.peprallygroup.com/   Jeff Skillen: LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/

In this episode of the MasterMined Podcast, the team dives into one of the most overlooked issues in behavioral health growth: the disconnect between marketing and admissions—and how it's quietly draining your census. From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversions, revenue, and reputation. You'll learn: Why great marketing doesn't matter if your admissions team isn't ready Where the biggest leaks in the funnel happen—and how to spot them How empathy, tone, and timing make or break a first call Why training your admissions team is as critical as training clinicians The power of recorded calls and weekly coaching to build confidence How to break silos and unify marketing, BD, alumni, and admissions Whether you're a behavioral health executive, call center director, or marketing leader, this episode is your playbook for optimizing admissions—and turning leads into lives changed. Subscribe for more real talk and practical insights from leaders in behavioral health marketing and operations. Connect with our Hosts: Mark Scrivner LinkedIn | https://www.linkedin.com/in/markscrivner/ Company | https://www.snapshotinteractive.com/ Lee Pepper LinkedIn | https://www.linkedin.com/in/leepepper/ Company | https://www.peprallygroup.com/ Jeff Skillen LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/ #MasterMined #BehavioralHealthAdmissions #MarketingAndAdmissions #CallCenterTraining #EmpathyInHealthcare #BehavioralHealthGrowth #FunnelOptimization #PatientExperience #ToneAndTiming #DigitalMarketingHealthcare #MasterMinedPodcast

In this game-changing episode of the Mastermind Podcast, the team dives into one of the biggest shifts in digital marketing: the impact of AI on SEO — and what it means for behavioral health organizations. From the rise of Generative Engine Optimization (GEO) to the decline of traditional keyword strategies, we explore how search engines, chatbots, and AI overviews are transforming the way people discover treatment centers. 💡 You'll learn: Why SEO isn't dead — it's just evolving What GEO (Generative Engine Optimization) really means How behavioral health providers can future-proof digital strategies Why no-click searches are reducing traffic — and how to get it back How to optimize content for ChatGPT, Gemini, Google SGE & more The vital importance of E-E-A-T, multimodal content, hyper-local PR, and brand validation Whether you're a behavioral health executive, marketing director, or SEO strategist, this episode is your blueprint for relevance in the age of AI. 🔔 Subscribe for more practical marketing advice from leaders in behavioral healthcare.   Connect with our Guest:    Sean Whitmore:  LinkedIn | https://www.linkedin.com/in/sean-whitmore-30aaaab3/ Company | https://www.snapshotinteractive.com/   Connect with our Hosts:    Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/ Company | https://www.snapshotinteractive.com/   Lee Pepper: LinkedIn | https://www.linkedin.com/in/leepepper/ Company | https://www.peprallygroup.com/   Jeff Skillen: LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/ Company | https://www.skillsetenterprises.com/   #AIinHealthcare #BehavioralHealthMarketing #GEOvsSEO #GenerativeSearch #MentalHealthSEO #DigitalMarketingHealthcare #SearchEngineTrends #NoClickSearch #MastermindPodcast #ContentStrategy #HealthcareSEO

Welcome to Episode 6 of the MasterMined Podcast, your behavioral health business playbook! In this episode, Lee Pepper sits down with John Maher from FocusCFO to discuss the powerful role of fractional CFOs in driving financial clarity, stability, and growth for behavioral health centers. Whether you're running a treatment center, outpatient program, or mental health startup, this conversation dives into when and why a fractional CFO could be your missing link. Topics include: ✔️ When to hire a CFO ✔️ Cash flow modeling & compliance ✔️ Growth, exits, and M&A prep ✔️ Behavioral health payer trends ✔️ How CFOs integrate into your leadership team ✔️ Marketing spend, budgeting, and measuring ROI ✔️ Why data dashboards are non-negotiable Don't miss this inside look at how seasoned CFOs help balance care with commerce. 🔗 Learn more: FocusCFO – https://www.focuscfo.com Snapshot Agency – https://www.snapshotinteractive.com 🎧 Subscribe for more actionable insights every episode! #behavioralhealth #CFO #fractionalCFO #mentalhealthbusiness #healthcarefinance #treatmentcenters #businessgrowth #healthcaremarketing #MasterMindPodcast #MergersAndAcquisitions #FocusCFO #CashFlow #HealthTech

Welcome to the Mastermined Podcast — your inside track to behavioral health strategy, ethical digital marketing, and sustainable growth in the treatment space. Hosted by Mark Scrivner, founder of Snapshot Interactive, alongside industry veterans Lee Pepper and Jeff Skillen, this episode tackles one of the most overlooked problems in behavioral health: misaligned marketing and missing strategy. If you've ever asked "Why isn't our census growing?" or "What should marketing actually be doing for our organization?", this is the episode for you. In this episode, you'll learn: • Why behavioral health programs often confuse tactics for strategy • The danger of marketing silos and what "force multiplication" really means • What it looks like when agencies liberate vs. occupy a client relationship • How to align your vision, your team, and your agency around a common mission • Why FOMO-driven decisions are killing your effectiveness • What data you actually need—and how to build a transparent dashboard that works • How trust, training, and being present can completely shift your marketing outcomes 🎙️ Who is this for? This episode is a must-listen for: • Behavioral health entrepreneurs and operators • Treatment center CEOs, CMOs, and admissions leaders • Marketing teams inside or outside the industry • Anyone tired of "agency black boxes" and ready for clarity Don't forget to like, comment, and subscribe to stay updated on future episodes! Want to go deeper? Drop your questions below—we might turn them into full episodes. Connect with the cast on LinkedIn: Mark Scrivner:   / markscrivner   Lee Pepper:   / leepepper   Jeff Skillen:   / jeff-skillen-199507   Learn more about MasterMined here: https://www.snapshotinteractive.com/m... #BehavioralHealthMarketing #DigitalStrategy #HealthcareLeadership #MentalHealthGrowth #CensusBuilding #MasterminedPodcast #SnapshotAgency #AddictionTreatmentMarketing #HealthcareTransparency #MissionDrivenMarketing #MarketingForGood

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, your hosts explore the critical distinction between being built to last and built to sell — and how that choice influences your branding, marketing, clinical alignment, and even how your front desk answers the phone. Whether you're scaling a behavioral health brand, preparing for a future sale, or building a legacy that lasts, this conversation offers actionable insights to strengthen your foundation. 💡 What You'll Learn: Why branding with real stories outperforms stock photos How scalable systems and documentation drive value—whether you're selling or staying The role of alumni programs, intake teams, and digital content in long-term success 📚 Learn More & Connect: Show Notes + Resources: https://www.snapshotinteractive.com/m... Visit Snapshot Interactive: https://www.snapshotinteractive.com Follow us on LinkedIn:   / snapshot-agency   Join our newsletter for podcast drops & strategy guides: https://www.snapshotinteractive.com/n... Subscribe for new episodes every week:    / @masterminedpodcast   Connect with the Hosts: Mark Scrivner: LinkedIn:   / markscrivner   Company: https://www.snapshotinteractive.com Lee Pepper: LinkedIn:   / leepepper   Organization: https://www.peprallygroup.com Jeff Skillen: LinkedIn:   / jeff-skillen-199507   Website: https://www.skillsetenterprises.com ▶️ More from MasterMined: Watch the full playlist:    / @masterminedpodcast   For behavioral health operators: https://www.snapshotinteractive.com/b... #MasterMined #BehavioralHealth #AddictionTreatment #HealthcareMarketing #LeadershipPodcast #BuiltToSell #BuiltToLast #BehavioralHealthMarketing #AlumniEngagement

Are your behavioral health marketing efforts driving real results, or are you just collecting vanity metrics? In this episode of the MasterMind Podcast, hosts Mark Scrivener, Lee Pepper, and Jeff Skillen dive deep into why KPIs (Key Performance Indicators) matter more than ever in the behavioral healthcare industry. Learn how to: ✅ Define KPIs that actually move the needle on census and admissions ✅ Align your marketing data with clinical and financial goals ✅ Capture demand instead of trying to create it ✅ Train your admissions team to close high-quality leads ✅ Avoid costly marketing mistakes with poor data tracking ✅ Build a strong marketing portfolio tailored to your program Whether you're running a treatment center, managing behavioral health marketing, or trying to align your healthcare sales strategy, this episode delivers actionable insights you can implement immediately. 🔔 Subscribe for more episodes packed with marketing and leadership strategies tailored for the behavioral health industry. #BehavioralHealthMarketing #HealthcareKPIs #MarketingStrategy #TreatmentCenterGrowth #DigitalMarketingHealthcare #CallTracking #HealthcareAdmissions #CaptureDemand #MarketingAnalytics #MasterMindPodcast

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, Mark Scrivner, Lee Pepper, and Jeff Skillen unpack one of the most misunderstood challenges in the industry: choosing the right marketing tech stack. We cover everything from why strategy must come before software to avoiding costly tech overload—real talk, no fluff. Whether you're a behavioral health executive, practice owner, or operator of a multi-site facility, this conversation delivers actionable strategies, industry insight, and leadership perspective to help you scale smarter. What You'll Learn: Why behavioral health centers should never lead with software when building a tech stack How to simplify CRM, EMR, billing, and analytics integrations How one team cut digital ad spend by 60% and boosted conversions by 30% Learn More & Connect: Show Notes + Resources: https://www.snapshotinteractive.com/m... Visit Snapshot Interactive: https://www.snapshotinteractive.com Follow us on LinkedIn:   / snapshotinteractive   Join our newsletter for podcast drops & strategy guides: https://www.snapshotinteractive.com/n...  Subscribe for new episodes every week:    / @masterminedpodcast   Connect with the Hosts: Mark Scrivner LinkedIn:   / markscrivner   Company: https://www.snapshotinteractive.com Lee Pepper LinkedIn:   / leepepper   Organization: https://www.peprallygroup.com Jeff Skillen LinkedIn:   / jeff-skillen-199507   Website: https://www.skillsetenterprises.com