Ep. 12 Why Reputation Precedes Revenue with Rory Vaden

Your reputation isn't just about how you're seen — it's the foundation of your ability to serve. In this episode of MasterMined, New York Times bestselling author and Brand Builders Group co-founder Rory Vaden joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack why "reputation precedes revenue" and how behavioral health leaders can build trust through authentic personal branding. Rory shares insights from his "results × reach = reputation" formula, real-world examples, and strategies for showing up consistently without feeling self-promotional. In high-trust industries like behavioral health, visibility is not vanity — it's a responsibility. By elevating the personal brands of your leaders and clinicians, you can deepen trust, attract more of the right patients, and strengthen your mission. What You'll Learn: How the "results × reach = reputation" formula can grow your influence Why personal branding is essential in behavioral health leadership How to reframe visibility from ego to service The role of storytelling in building lasting trust Practical ways to "automate trust" at scale Subscribe to MasterMined for more conversations that help behavioral health leaders balance care and commerce with confidence.   Learn More & Connect: Visit Snapshot: https://www.snapshotinteractive.com/mastermined  Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/    Connect with the Guest:   Rory Vaden:  LinkedIn | https://www.linkedin.com/in/roryvaden/  Company | https://brandbuildersgroup.com/  Free Audio Book: https://wealthyandwellknown.com/audiobook-mastermined/    Connect with the Hosts   Mark Scrivner: LinkedIn | https://www.linkedin.com/in/markscrivner/  Company | https://www.snapshotinteractive.com/ Organization | https://creativeassembly.agency/    Lee Pepper:  LinkedIn | https://www.linkedin.com/in/leepepper/  Company | https://www.peprallygroup.com/