PODCAST · business
Mic Hype Launch Squad
by Kasey Brown | Teal Hat Communications
The Mic Hype Launch Squad is a 12-week immersive weekly group program that will teach how to create a marketing podcast that earns trust. Using my 4P’s framework, you’ll create a bespoke podcast with purpose, production, promotion and partnerships. Geared for creative, heart-led, small-business owners, this will take away the overwhelm of creating a podcast and streamline your entire marketing strategy. Together, we’ll work on strategic bite-sized pieces, and members will sharpen their ideas by creating alongside a small, intimate community of other badass business owners.
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2 | How to design cover art and select music
This week we discuss creating our podcast's vibes, i.e. show art and music! For cover art, we discussed:Where to find inspiration3 ways to create your cover artActual design specs you need for the showAlignment considerationsHow to incorporate episode artLegal considerationsWhere art assets can be usedFor music, we discussed:What genre do you prefer to listen to most?What instruments do you like?How do you want your listeners to feel when they hear it?Is there a stinger at the end?Will it fade out well?Where to find royalty-free music (InAudio or Pixabay)A practice recommendationApple Podcast Showcase Hero:What it is and why you might want to create that artA template!Specs for submissionWe got a lot of great questions in today's session, too! How to decide between personal branding or incorporating your business branding?Has music ever made you push stop on listening?Best way to go about creating a cover art design?
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1 | How to decide your podcast's purpose
Your podcast needs a job. In this first session, we go over things to think about to set the strongest foundation for your show, so it actually supports your business. Questions to sit with:How do you get clients/leads in your business? Do you want listeners to buy products, book a discovery call, something else? Who do you want to listen to your podcast?Can you describe your podcast in two sentences?How often you want to drop episodes?Do you want seasons or continuous content?How long do you want episodes to be?Will this be audio-only or video?What is a 2-3 word title for your show? (What problem are people searching for answers for which you provide a solution?)Where do you want listeners to go after listening?You'll also meet the other Launch Squad team members!
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ABOUT THIS SHOW
The Mic Hype Launch Squad is a 12-week immersive weekly group program that will teach how to create a marketing podcast that earns trust. Using my 4P’s framework, you’ll create a bespoke podcast with purpose, production, promotion and partnerships. Geared for creative, heart-led, small-business owners, this will take away the overwhelm of creating a podcast and streamline your entire marketing strategy. Together, we’ll work on strategic bite-sized pieces, and members will sharpen their ideas by creating alongside a small, intimate community of other badass business owners.
HOSTED BY
Kasey Brown | Teal Hat Communications
CATEGORIES
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