Modern Go-To-Market

In this quick episode, I talk about how you can 'follow the signals' first before deciding how you decide to segment your sales org. It's a natural decision to make a sales leader. You have to book more next year - do you raise quota, insert a new segment, or dilute territories? Take a listen and let me know what you think! Connect with Me on LinkedIn: https://www.linkedin.com/in/mikewolber/ [email protected] // moderngotomarket.com

Gong has been at the epicenter of my Go-To-Market tech stack for almost 4 years. As a repeat buyer, I wanted to share 3 reasons that I truly love the platform. 1/ Coaching at scale.  2/ Marketing feedback loops. 3/ Voice of customer + Retention  Would love to hear your thoughts. Learn more about Gong here: https://www.gong.io/ Connect with me on LinkedIn: https://www.linkedin.com/in/mikewolber/

As an introduction to this new show, I share a 3 minute version of my career story and why I've decided to start this new podcast. With the rise of Chief Revenue Officer's owning the Go To Market org for technology companies, there is so much to learn and apply in order to move fast and make things happen. My goal is to share my learnings across Sales, Marketing, and Account Management while leading revenue growth for businesses. And, in time hopefully have others join me to share their learnings as well. We will see where this takes us! Head to www.moderngotomarket.com in order to stay in touch.