PODCAST · society
More Substance
by Mark Di-Toro
💡 Reputation, influence & how the world actually works.Why do some people suffer scandal after scandal while others remain untouched? What do successful people do well? More Substance pulls apart the psychology behind history's biggest public moments - and turns it into something you can actually use. Each episode takes a reputation-defining situation, reveals the strategy behind it, and delivers a verdict: Spin or Substance?Hosted by Mark Di-Toro, who's spent nearly 20 years working with leading global brands and some of the worlds most impressive people.So, hit follow and let's go..
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#21 - What is the Forgiveness Window?
The window between a mistake and your verdict is smaller than you think - and most people miss it.Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the clock runs out.How Adidas turned the right decision into a PR issue by waiting three weeksHow CrowdStrike crashed the entire internet — and somehow survivedWhy silence is never neutral — it's a verdict being written without youThe three zones that decide your fate: too early, the window, too lateMiss the window and it doesn't matter how good your apology is — the story's already been written without you.Less spin. More Substance.
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ABOUT THIS SHOW
💡 Reputation, influence & how the world actually works.Why do some people suffer scandal after scandal while others remain untouched? What do successful people do well? More Substance pulls apart the psychology behind history's biggest public moments - and turns it into something you can actually use. Each episode takes a reputation-defining situation, reveals the strategy behind it, and delivers a verdict: Spin or Substance?Hosted by Mark Di-Toro, who's spent nearly 20 years working with leading global brands and some of the worlds most impressive people.So, hit follow and let's go..
HOSTED BY
Mark Di-Toro
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