#21 - What is the Forgiveness Window?
from More Substance Hosted by Mark Di-Toro
The window between a mistake and your verdict is smaller than you think - and most people miss it. Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the clock runs out. How Adidas turned the right decision into a PR issue by waiting three weeks How CrowdStrike crashed the entire internet — and somehow survived Why silence is never neutral — it's a verdict being written without you The three zones that decide your fate: too early, the window, too late Miss the window and it doesn't matter how good your apology is — the story's already been written without you. Less spin. More Substance.
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