Optimized: A Marketing Performance Podcast

Join Janet Rosseth and Gunnar Blakeway-Wallen https://www.linkedin.com/in/gunnar-blakeway-walen/ as they explore budget optimization, marketing strategies, and innovative tactics in multifamily property management. Gunnar shares his unique journey from arts to marketing, insights on budget planning, vendor relationships, leveraging AI and automation for success, and building out a marketing engine when there wasn’t one previously.Chapters00:00 Introduction to Budget Optimization06:13 The Art of Marketing and Learning09:24 Smart Investments in Marketing Budgets11:49 Evolving Budget Writing Processes15:17 Protecting Budget Essentials19:28 Balancing Long-term Investments and Quick Wins22:36 Building Credibility with Ownership25:07 Choosing the Right Vendors26:52 Ensuring Ad Spend Efficiency30:05 Marketing Strategies for Real Estate30:48 The Role of Reputation in Marketing31:40 Brand Storytelling and Its Importance33:19 SEO and Digital Marketing Tactics35:06 Learning from Competitors36:52 Innovative Marketing Approaches39:44 Adapting to Market Changes43:26 Empowering Teams in Marketing46:42 The Importance of Brand Voice49:12 Advice for New Marketers50:56 Daily Practices for Improvement🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#budgetoptimization #multifamily #multifamilymarketing

In this episode of Optimized!, Katie Nelson https://www.linkedin.com/in/katie-nelson-69597a5/ from Lustra Multifamily Consulting shares expert insights on optimizing marketing budgets, performance-driven strategies, and building a strong brand foundation in multifamily property management.Main Topics:- Building intentional, flexible marketing budgets with contingency planning- The importance of analyzing fees and transparency to increase trust and lead quality- Leveraging the marketing funnel, brand foundation, and reputation for sustained success- How to protect performance levers like leasing velocity, lead quality, and rent integrity during budget tightening- Practical tips for social listening and reputation management in a competitive marketChapters00:00 Introduction to Optimizing Marketing Budgets04:03 Building Budgets with Intentional Flexibility06:44 The Importance of Fee Transparency09:53 Understanding the Marketing Funnel15:52 Branding as a Foundation for Trust21:02 Making Marketing Dollars Work Harder28:12 The Importance of Brand Consistency29:07 Understanding Renter Psychology31:11 Adapting Marketing Strategies33:51 Protecting Rent Integrity38:36 Evolving Marketing Tactics41:38 Reputation as a Strategic Asset48:05 Optimizing Marketing for Better PerformanceThis Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ: https://bit.ly/4bQrHqP🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Optimized #Multifamily #MMN #BudgetStrategy #MultifamilyBudget#MultifamilyInvesting #MarketingEfficiency #ROIOptimization

In this episode, Janet Rosseth interviews Jess Tierney https://www.linkedin.com/in/jltierney/ from Verifast https://www.linkedin.com/company/getverifast/ to explore innovative solutions in fraud detection within the multifamily industry. Jess shares her journey from property management to proptech innovation and Verifast’s unique approach to transparent and configurable screening that reduces fraud and provides valuable data insights for operators.The conversation dives into how data influences marketing strategy and applicant quality, the significance of bank data linking for fraud detection, best practices for pilots, and future industry trends and advice for operators on screening policies.Chapters00:00 Introduction to VeriFast and Fraud Challenges02:43 Jess Tierney's Journey in Property Management06:33 VeriFast's Unique Approach to Screening10:40 Data-Driven Insights for Property Managers14:26 Understanding Fraud and Its Impact18:41 The Cost of Fraud in the Industry20:48 Optimizing Marketing with VeriFast22:29 Understanding Fraud Detection Tools25:03 Analyzing Applicant Behavior26:41 Navigating Difficult Conversations28:35 Reporting Fraud and Blacklisting29:53 Future of Fraud Protection31:44 Data-Driven Decision Making34:02 Pilot Testing Screening Tools36:52 Return on Investment in Fraud Prevention38:33 Optimizing Daily Performance🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Optimized #Multifamily #MMN #MultifamilyFraud #fraudprotection #PropTech

In this episode, Anne Baum https://www.linkedin.com/in/annebaum1/ from Town Properties shares how data-driven strategies and KPIs can transform the resident experience in multifamily. Discover practical insights on measuring brand, improving resident satisfaction, and leveraging AI tools for better decision-making.Chapters00:00 Introduction to the Resident Experience04:56 Data-Driven Insights on Resident Experience09:50 Measuring the Resident Journey17:05 Focus Groups and Resident Feedback24:40 Ownership of the Resident Experience27:47 Enhancing Resident Engagement29:44 Measuring Success: Satisfaction and Community31:05 Linking Improvements to Financial Metrics33:18 Sustaining Progress: Year Two Plans35:45 Building Trust Through Communication39:54 Data-Driven Insights for Resident Experience44:27 Aligning Brand and Resident ExperienceThis Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ: https://bit.ly/4bQrHqP🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Optimized #Multifamily #MMN #residentexperience #CX

In this episode, Lisa Moore https://www.linkedin.com/in/lisa-moore-4a076827 from GoldOller https://www.linkedin.com/company/goldoller-real-estate-investments/ shares insights on creating a long-term, engaging resident and employee experience, leveraging technology, and fostering a supportive company culture. Discover how GoldOller's innovative approach enhances retention, brand loyalty, and operational success.Chapters02:21 Lisa Moore's Background and Role at GoldOller04:22 GoldOller's Presence at NAA Conference07:36 Defining the Resident Experience and Ownership09:04 The Role of Technology in Resident and Employee Experience12:17 Measuring Success and Retention Impact21:41 Long-term Employee and Resident Growth Strategies27:22 Handoff and Resident Engagement Through Tech36:31 Continuous Improvement and Tech Optimization38:36 Daily Practices for Energy and SuccessThis Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn more about PERQ: https://bit.ly/4bQrHqP🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#Optimized #Multifamily #MMN #PropertyManagement #MultifamilyInnovation #CX #residentexperience

Join Janet Rosseth https://www.linkedin.com/in/janetrosseth/ in a deep dive with Melania Armenta https://www.linkedin.com/in/melaniaarmenta/ from Gallery Residential as they explore innovative resident experience programs, including the impactful Artist in Residence initiative, and how these efforts are transforming multifamily communities.This Episode is brought to you by PERQ. PERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic, Drives 2–3X more qualified leads using proprietary AI. PERQ Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns and Integrates with your current website, CRM, and chat tools as well as reduces manual effort and advertising costs while delivering clearer ROI.To learn More about PERQ https://bit.ly/4bQrHqP Chapters03:53 The Role of Creative Strategy in Resident Engagement06:44 Gallery Residential's Unique Approach to Community Culture09:47 The Artist in Residence Program Explained12:56 Engaging Residents Through Unique Events15:51 Feedback and Impact of the Artist Program19:00 Success Stories and Performance Metrics23:06 Enhancing Resident Experience Through Art25:42 Navigating the Artist-Client Relationship27:39 Celebrating Wins and Overcoming Challenges30:15 Measuring Success: ROI in Art Programs32:46 Starting Your Own Resident Engagement Initiatives36:03 Personal Growth: The Power of Meditation🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#ResidentExperience #ArtinResidence #CXStrategies #CustomerSatisfaction #CompanyCulture #MultifamilyLeadership #PropertyManagement

In this episode of Optimized, host Janet Rosseth and guest Julese Dortch https://www.linkedin.com/in/jdortch/ delve into the intricacies of portfolio marketing within the multifamily sector. They explore Julisse's journey from retail to multifamily marketing, the importance of understanding marketing responsibilities, and the critical role of reputation management. The conversation emphasizes the need for internal audits, building trust with teams, and the significance of user experience. They discuss various marketing team structures, the necessity of leading by influence, and strategies for scaling marketing efforts effectively. The episode concludes with practical tips for marketers, including the use of project management systems and the importance of quantifying marketing efforts.Chapters00:00 Introduction to Portfolio Marketing03:43 Journey into Multifamily Marketing06:25 Transitioning to Marketing Roles09:44 Understanding Marketing Responsibilities12:37 The Importance of Reputation15:29 Conducting Internal Audits18:36 Building Credibility with Facts21:38 User Experience and Marketing24:45 Marketing Team Structures27:29 Leading by Influence29:48 Building Trust Through Community Engagement33:17 Scaling Effectively in the First Year39:10 Creating Efficient Processes with Ticketing Systems47:09 Maximizing Productivity and Creativity49:59 Finding Daily Inspiration and Resetting Mindset🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

In this episode of the Optimized podcast, host Janet Rosseth welcomes Justin Godwin, https://www.linkedin.com/in/justinmgodwin/ Director of Marketing Strategy and Innovation at Cushman & Wakefield, to discuss the evolving landscape of marketing in the multifamily sector. The conversation kicks off with Justin sharing his journey into the industry, which began nearly two decades ago when he stumbled into a marketing role while signing a lease. As the discussion unfolds, Justin highlights the critical role of marketing in driving qualified leads and enhancing the on-site experience, emphasizing the need for a synergistic relationship between marketing and operations to build trust and improve resident experiences.The episode delves into the restructuring efforts Justin has undertaken within his marketing department, aimed at creating a more proactive and efficient team. He explains how Cushman & Wakefield's marketing team, despite being lean, is focused on delivering high-quality service across a vast portfolio. Justin shares insights on the importance of auditing processes, establishing clear communication channels, and leveraging vendor relationships to streamline operations. The conversation wraps up with Justin discussing his approach to personal growth and leadership, emphasizing the significance of setting realistic priorities and fostering a culture of continuous learning within his team.Episode brought to you by PERQ Learn More: https://bit.ly/4bQrHqPERQ is an AI-powered digital marketing platform that captures and converts high-intent website traffic. Drives 2–3X more qualified leads using proprietary AI. Optimizes existing marketing spend by feeding real-time visitor data back into paid search campaigns. Integrates with your current website, CRM, and chat tools. Reduces manual effort and advertising costs while delivering clearer ROIChapters00:00 Introduction to Portfolio Management for Marketers02:30 Justin's Journey into Multifamily Marketing04:32 The Evolving Role of Marketing in Multifamily05:08 Restructuring the Marketing Department12:24 Balancing Work and Restructuring21:08 Streamlining Transitions and Onboarding27:16 The Importance of Quality Data28:48 Innovative Training Methods for Marketing Teams31:06 Leveraging Vendor Partnerships for Training32:44 Restructuring Marketing for Better Support35:18 Balancing Marketing Efforts Across Properties37:07 A Holistic Approach to Marketing Challenges39:20 Implementing a New Marketing Structure46:02 Justin's Unpopular Opinions in Marketing🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

In this episode of Optimize, host Janet Rosseth speaks with Josh Hinchley, https://www.linkedin.com/in/joshhinchley/ VP of Leasing and Marketing at Sentinel Properties, about the intricacies of multifamily marketing. They discuss Josh's journey in the industry, the role of marketing in property management, and the importance of collaboration with on-site teams. The conversation also covers key performance indicators, the four P's of marketing strategy, and innovative initiatives like concierge services to enhance resident experience. Josh shares valuable insights for new marketers and emphasizes the importance of continuous learning and networking in the industry.Chapters00:00 Introduction to Portfolio Management for Marketers08:48 Understanding Sentinel's Portfolio and Business Structure14:50 Scaling Marketing Efforts with On-Site Teams21:59 Engaging Prospects Through Personalization27:37 Refreshing Marketing Strategies for Modern Needs35:49 Advice for New Marketers: Continuous Learning and Networking🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

Find it here! The unofficial, unscripted recap of 2025 with MMN! Host Janet Rosseth turned the mics on MMN founder Mike Brewer, and VP of Marketing & Sales, Jennifer Carter to discuss what has evolved - including the increase in podcast hosts, the importance of community and relationships in the industry, and the strategies for sponsorship and marketing. The conversation also highlights the significance of authentic conversations and the role of influencers in shaping the industry. Looking ahead to 2026, they share plans for new initiatives and events, emphasizing the importance of collaboration and storytelling.00:00 Introduction to Multifamily Media Network03:39 Growth and Evolution of the Network06:28 The Role of Hosts and Their Impact09:28 Sponsorship and Partnership Opportunities12:22 Podcast Palooza and Event Highlights15:29 Influencer Dynamics in the Industry18:28 Authenticity in Podcasting21:20 Reflections on the Year and Future Goals28:52 Unpacking Industry Insights30:29 Surprises and Unexpected Successes32:29 Emerging Voices in the Industry34:23 Hosts and Guests: New Dynamics38:02 Vision for 2026: Expanding Horizons41:14 Building Relationships and Community45:24 Sponsorship Opportunities and Strategies🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops between marketing and operations. The conversation also touches on personal optimization and the future trends in marketing.00:00 Introduction to Marketing Evolution03:51 The Role of Sales Acceleration in Marketing06:45 Amy's Journey in the Marketing Industry09:46 Insights from the Blueprint Conference Roundtable12:48 The Changing Landscape of Marketing Accountability15:51 The Technical Side of Marketing18:56 Aligning Operations and Marketing Teams21:48 The Structure of the Acceleration Team26:37 Navigating Post-COVID Sales Strategies27:35 Measuring Success Across Teams29:05 Future Planning and Adaptation30:02 The Evolving Role of Content and AI32:54 The Importance of Resident Experience34:11 Continuous Learning and Team Development36:24 Data-Driven Marketing Strategies40:57 Personal Optimization and Leadership45:05 Connecting with the Audience🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

In this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property management industry. They discuss Mark's extensive experience in the field, the importance of training for maintenance teams, and how personal experiences, such as an apartment search with his daughter, highlight the significance of customer service.00:00 Introduction to Maintenance and Marketing Synergy03:56 Mark Cukro's Journey in the Industry06:52 The Importance of Training in Maintenance09:51 A Personal Experience: Apartment Hunting with My Daughter12:42 First Impressions Matter: The Tour Experience15:52 The Impact of Staff Interaction on Prospective Renters19:01 Finding the Right Fit: The Search for an Apartment21:41 The Power of Genuine Customer Service24:50 Navigating the Rental Process: Challenges and Solutions27:43 The Role of Reviews and Online Presence30:51 The Future of Customer Engagement in Rentals32:26 The Importance of Personal Touch in Leasing33:32 Building Brand Through Service Teams36:16 Creating Community Connections for Renters38:31 Insights from the Swift Bunny Survey43:59 Managing Interruptions in Maintenance47:22 Training for Impactful Resident Experiences51:47 Celebrating Success in Maintenance Teams57:27 Optimizing Personal Growth and Discipline🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must prepare now for this new landscape. They also discuss the balance between curiosity and skepticism when adopting new tools, the importance of internal guardrails to protect data, and how operators can future-proof their strategies.

What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear communication, and data-driven marketing can bridge the gap between departments and move companies forward. You’ll also hear how AI and continuous learning are reshaping the future of marketing in multifamily.Whether you’re a marketing professional, team leader, or part of a mission-driven organization, this episode is packed with practical wisdom and forward-thinking strategies for thriving through change.🎙️ In This Episode, We Cover:✔ Why marketing is central to leading successful change in multifamily organizations✔ What challenges arise when adapting strategies for nonprofit and affordable housing✔ The rise of AI is transforming marketing and redefining performance optimization✔ How continuous learning and cross-department communication fuel organizational success💡 Are you ready to rethink how marketing drives change?🎧 Tune in now to hear how David Keinert blends leadership, learning, and innovation to optimize every level of performance.👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!💬 Join the Conversation!Share your takeaways and tag us with#OptimizedPodcast #MultifamilyMarketing #Leadership #ChangeManagement #CustomerExperience #AIInMarketing #NonprofitHousing #PerformanceOptimization #MarketingLeadership

What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.With over 15 years of experience in student and multifamily housing, Alyson shares how Subtext has turned move-in day into a “wow” moment, how they keep up with evolving marketing trends, and how focusing on wellness and community keeps residents coming back. Whether you’re a marketer, property operator, or housing professional, this episode will inspire you to rethink what “home” means for today’s students.🎙️ In This Episode, We Cover:✔ Why focusing on resident experience is key to retention and brand success.✔ What Subtext is doing differently to make move-in day memorable and stress-free.✔ The wellness and engagement programs driving higher satisfaction in student housing.✔ How on-site student teams bring authenticity and energy to marketing and operations.💬 Ready to learn how to turn housing into a holistic experience?👉 Tune in to this episode of Optimized and discover how Subtext is shaping the future of student living!👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!🔗 Join the Conversation!Share your thoughts with us using#OptimizedPodcast #StudentHousing #ResidentExperience #PropertyMarketing #SubtextLiving #LeasingStrategy #Branding #WellnessAtWork #MultifamilyMarketing

What can running teach us about leadership? And how can the right technology transform the way we approach property management?In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client satisfaction and resident retention with innovative, people-first technology.It’s a conversation about resilience, accountability, and the future of property management you won’t want to miss.🔑 What You’ll Learn in This Episode:-Why running can teach us powerful lessons about resilience and leadership.-What Elevate OS is doing to simplify and elevate property management.-The app improves resident satisfaction and retention through streamlined experiences.-How mindset and accountability shape both personal growth and professional success.👉 Tune in now to hear Alyssa’s inspiring journey and discover how leadership, technology, and mindset come together to drive transformation. Stay Optimized!🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#OptimizedPodcast #MultifamilyIndustry #ElevateOS #Leadership #RunningAndLeadership #PropertyManagement #TechForGood #ClientSuccess #ResidentExperience #MindsetMatters

Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of agency partnerships—and why leadership, adaptability, and trust are more critical than ever in driving long-term retention and growth.Get ready for an honest, future-focused conversation about where the industry is heading and how to stay ahead of the curve.🔑 What You’ll Learn in This Episode:Why the multifamily marketing landscape demands stronger leadership and adaptability.What the transition from ILS to agency models means for operators and vendors.The role of AI and technology in shaping smarter marketing strategies.How customer experience and retention strategies can define long-term success.👉 Don’t miss this insightful conversation that will help you rethink your strategies, strengthen client relationships, and future-proof your marketing efforts.📲 Listen now and stay Optimized!🔖 Hashtags#MarketingPerformance #MultifamilyMarketing #AI #CustomerExperience #MarketingStrategy #AgencyModel #RetentionStrategies #IndustryInsights #OptimizedPodcast

What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With over 3,500 miles logged and 59 donors united by a hashtag and heart, this episode is a powerful reminder of what’s possible when we respond with urgency, embrace simplicity, and show up for each other.Whether you ran, gave, or just shared the story — you were part of something big. And if you’re just hearing about it now, there’s still time to make a difference.🔍 In this episode, you'll discover:Why grassroots efforts with heart and urgency can spark industry-wide engagement.What the multifamily community achieved with minimal tools but maximum intention.The A-List Runs for Texas initiative raised over $47,000 and logged 3,500+ miles in just days.How a Google Form and hashtag united a community for flood relief in Central Texas.📣 Get Involved + Spread the WordVisit www.alistrunsfortexas.com to give, run, or learn how to support the ongoing relief efforts. Even the smallest step can create a ripple of impact.📲 Let’s keep the momentum going!👉 Follow the show for more stories that spotlight purpose-driven marketing.💬 Share this episode with your team, network, or community groups.🌟 Leave a review and tell us how you're showing up in your space.👉 Click subscribe @MultifamilyMediaNetwork on YouTube to stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics.🔗 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore our extensive library of podcasts and blogs from today’s multifamily leaders.#AListRunsForTexas #MultifamilyCares #OptimizedPodcast #DisasterRelief #RunForACause #ApartmentList #CommunityMatters #MarketingWithPurpose #FloodRelief #GrassrootsImpact

What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.Trevor shares what’s broken in the world of trade shows and why operator-centric experiences are the future. From integrating AI like ChatGPT into your daily workflow to tracking resident data more effectively, this episode is packed with real-world insights, future predictions, and bold ideas for improving how we market, connect, and lead in the multifamily space.🔍 What’s Covered in This Episode:Why should the multifamily industry shift to more operator-focused, high-value conference experiences?What tools and strategies can enhance productivity, especially when navigating PropTech and AI?The trade show model is struggling with high costs, shallow engagement, and lack of ROI.How integrating AI and smarter data tracking can reshape marketing and resident experience long-term.🎧 Listen now to discover where marketing, PropTech, and human connection intersect—and how to stay ahead in a rapidly shifting space.✅ Don’t forget to follow, rate, and share this episode with your industry network or conference crew!📲 #OptimizedPodcast #MultifamilyMarketing #Apartmentalize #PropTech #ResidentExperience #NetworkingEvents #TradeShowTips #AIProductivity #ChatGPT #MarketingInnovation #TrevorPark #ConferenceStrategy #OperatorFocused

Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations.Kelsi brings powerful insights into how the landscape of real estate, marketing, and leadership is evolving, and why community-driven support, personal branding, and repositioning strategies are more crucial than ever. Whether you're an experienced professional facing career transitions or simply looking to future-proof your path, this episode is packed with practical tips, mindset shifts, and bold encouragement to help you take control of your career narrative.🔍 What’s Covered in This Episode:Why is repositioning yourself key to staying relevant in today’s job market?What role personal branding and strategic networking play in job search successThe surplus of qualified marketing talent is reshaping how companies hire and who they seekHow vendor roles and community membership can create new paths for executive growth🎧 Listen now and learn how to navigate career transitions with clarity, confidence, and community.✅ Don’t forget to follow, rate, and share if this episode helped you think differently about your next move.👉 Click subscribe @MultifamilyMediaNetwork on YouTube to stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics.🔗 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore our extensive library of podcasts and blogs from today’s multifamily leaders.📲 #OptimizedPodcast #CareerGrowth #ExecutiveSearch #JobSearchTips #MarketingLeadership #PersonalBranding #NetworkingMatters #RealEstateCareers #LeadersOnDeck #RepositionYourself #VendorRoles #MarketingJobs #AIAndCareers #ProactiveJobSearch #InvestInYourCareer

Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions.As a seasoned professional who’s grown from leasing agent to PropTech strategist, Shelley offers valuable insights on navigating the staffing crisis, managing rising resident expectations, and making data-driven decisions that actually move the needle. If you’re overwhelmed by too many tools—or too few that truly work—this conversation is your starting line to a more efficient and innovative future.🔍 What’s Covered in This Episode:-Why is tech fatigue threatening the effectiveness of onsite multifamily teams today?-What operators must know about streamlining workflows and integrating the right technologies-The multifamily industry is facing a staffing crisis that’s shifting how properties are managed-How PropTech companies and operators can collaborate on smarter solutions and long-term adoption🎧 Listen now to uncover what’s really behind the PropTech boom—and how to thrive, not just survive, in the transformation.✅ Don’t forget to subscribe, share, and leave a review if you’re ready to future-proof your property operations!🎯 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professional-hosted podcasts covering all the industry hot topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!📲 #OptimizedPodcast #PropTech #MultifamilyTech #RealEstateInnovation #MarketingPerformance #AIInMultifamily #ResidentExperience #TechFatigue #SmartProperties #ChangeManagement #FutureOfPropertyManagement #DataDrivenDecisions

What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge everything you thought you knew about success. Steve shares his unconventional career journey, the power of self-investment, and how strategic risk-taking and daily development can unlock new opportunities.If you’re navigating a career transition or feel stuck in a role that no longer serves you, this is the episode you didn’t know you needed.🎧 What’s Covered in This Episode:-Why is personal growth the most important investment you’ll ever make in your career?-What strategies can help you stand out during job searches and career transitions?-The future of career loyalty is shifting—employees now prioritize purpose and growth over tenure.-How can networking, self-assessment, and intentional branding create long-term professional momentum?🎙 Listen now and start building the career that aligns with your potential, not just your current position.📌 Don’t forget to follow, rate, and share this episode with a friend or mentor on their career journey!🔗 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!📲 #OptimizedPodcast #CareerGrowth #PersonalBranding #InvestInYourself #NetworkingTips #JobSearchStrategy #ProfessionalDevelopment #MarketingAndHR #WorkplaceSuccess #LifelongLearning #CareerTransitions

What do endurance running and leadership in business have in common? More than you think. In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and routine shape high performers—both on the pavement and in the boardroom. Whether you're leading a team, training for a race, or simply striving for your next personal best, this episode will leave you inspired to move forward with clarity and purpose.🎧 What’s Covered in This Episode:-Why does stepping outside your comfort zone lead to growth in both business and life?-What small shifts in your routine can significantly impact long-term performance?-The most successful leaders view rest and recovery as strategic tools—not weaknesses.-How can self-care and team support elevate your leadership impact and endurance?🎙 Listen now to discover how daily movement, intentional reflection, and staying connected to your “why” can fuel your personal and professional journey.📌 Don’t forget to follow, rate, and share this episode with your team or accountability group!🔗 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!📲 #OptimizedPodcast #LeadershipLessons #BusinessAndRunning #MarketingPerformance #Teamwork #ResilientLeadership #RunToLead #SelfCareForLeaders #FindYourWhy #ContinuousImprovement

Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention?In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , founder of SLG Consulting, to explore the evolving landscape of multifamily housing. They discuss how PropTech is both an opportunity and a challenge, why leasing teams must focus on brand loyalty, and how marketing and leasing can work together to create seamless customer experiences. If you're curious about the future of leasing and how to stay ahead, this episode is a must-listen!What's Covered in this Podcast?🔹 Why is centralization in leasing becoming essential for improving customer experience?🔹 What role does specialization play in making leasing teams more efficient?🔹 The most successful multifamily brands prioritize loyalty and seamless customer experiences to retain residents.🔹 How can AI and automation support leasing teams without replacing the human touch?🎧 Listen now to learn how to optimize your leasing strategy, improve resident retention, and future-proof your business!Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!🔖 #MultifamilyMarketing #LeasingSuccess #PropTech #CustomerExperience #BrandLoyalty #ResidentRetention #AIinLeasing #OptimizedPodcast

In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction? The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai https://www.linkedin.com/in/eden-chai/?originalSubdomain=ca dive deep into the challenges of multifamily marketing and leasing. They explore why phone communication remains one of the most effective (yet underutilized) tools, how voicemails can drastically improve engagement, and the surprising ways market pressures are reshaping marketing strategies. If you're struggling with lead conversion, unanswered emails, or the role of AI in leasing, this episode is a must-listen.🔹 Why is phone communication still the most effective tool for leasing success?🔹 What impact do market pressures have on marketing budgets and lead engagement strategies?🔹 The top-performing properties prioritize human interaction over automated messages to boost conversion rates.🔹 How can leasing teams optimize their communication strategies to convert more leads?🎧 Listen now and discover how to eliminate marketing friction, optimize lead engagement, and boost conversions in multifamily leasing!📌 Follow & Subscribe for expert insights on marketing, lead conversion, and customer experience in the multifamily industry.Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!🔖 #MultifamilyMarketing #LeasingStrategy #LeadEngagement #PropertyManagement #CustomerExperience #MarketingFriction #RealSpillPodcast

What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing.In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to managing multiple lease-ups, Cory shares the strategies that help properties thrive. He also opens up about personal growth, leadership, and the impact of his work with NAA's NextGen committee. If you’re looking for insights on optimizing multifamily success, this episode is for you!🔹 Why is collaboration between marketing and operations essential for property success?🔹 What strategies can create standout resident experiences in a competitive leasing market?🔹 The right daily performance metrics can help streamline lease-up management.🔹 How can personal growth and morning routines drive success in multifamily leadership?🎧 Don’t miss this insightful conversation—listen now on your favorite podcast platform!📌 Follow & Subscribe for expert insights on multifamily marketing, property management, and leadership.Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!🔖 #MultifamilyMarketing #PropertyManagement #Leasing #ResidentExperience #CommunityEngagement #MarketingStrategy #NAANextGen #RealSpillPodcastWould you like any adjustments or additional details? 🚀

The world of multifamily marketing is evolving at lightning speed. With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the impact of the pandemic on leasing practices, and why an omnichannel approach is key to success. Whether you're in the industry or just curious about where marketing technology is headed, this episode is packed with insights you don’t want to miss!🔹 Why is focus crucial when adopting new marketing technologies?🔹 What role did the pandemic play in accelerating tech adoption in leasing?🔹 The future of marketing will prioritize cohesive, data-driven experiences.🔹 How can AI enhance customer experiences while maintaining a personal touch?Tune in now to hear expert insights from Jacob Carter on the future of marketing, automation, and customer experience!🎧 Listen now on your favorite podcast platform!📌 Follow & Subscribe for more insights on marketing, AI, and the future of customer experience.🔖 #MarketingTechnology #AI #MultifamilyMarketing #Leasing #Automation #CustomerExperience #OmniChannel #NurtureBoss #OptimizedPodcastWould you like any tweaks or additional details? 🚀

📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.🚀 From startup lessons to product evolution, Marc shares insider insights on how HelloData is redefining efficiency, helping developers, operators, and marketers make smarter decisions—without the headache of manual data entry. Whether you're in acquisitions, leasing, or marketing, there's something in this conversation for you!🔍 In This Episode, We Cover:✔ Why is traditional data collection inefficient for multifamily professionals?✔ What makes HelloData a game-changer in automation and market surveys?✔ The company has grown to 12 employees, proving its success in the competitive proptech space.✔ How does AI-driven automation improve decision-making for leasing and property management?💡 Ready to optimize your workflow and stay ahead in the real estate game? Tune in now!🎧 Subscribe, share, and leave a review to help us bring more industry-leading insights to you!Visit ⁠www.multifamilymedianetwork.com⁠ to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!📢 Join the conversation! Share your thoughts using #TheRealSpill #PropTech #HelloData #Multifamily #RealEstateTech #StartupGrowth

When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.Janet shares powerful insights on creating a centralized hub of resources through the Multifamily Media Network, making it easier for individuals and organizations to contribute, recover, and prepare. This episode is not just about awareness—it's about action, collaboration, and resilience.What’s Covered in This Episode:-Why is community support vital during natural disasters?-What initiatives is the Multifamily Media Network undertaking to assist disaster-impacted communities?-The importance of sharing experiences to foster preparedness and recovery.-How can listeners contribute to a growing network of resources and stories?Be part of the movement! Tune in to learn how you can make a difference in disaster recovery efforts. Share your stories, insights, and resources with us to strengthen our community’s resilience.Subscribe to PropTech Pulse on Spotify and Apple Podcasts for weekly episodes featuring innovators in real estate technology, and don’t forget to leave a review to share your thoughts!Click subscribe @MultifamilyMediaNetwork in YouTube and stay up to date on our vast network of multifamily professional hosting podcasts on all the industry hot topics!Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!#NaturalDisasters #CommunitySupport #DisasterRecovery #MultifamilyHousing #Resilience #RecoveryResources #HelpTheHelpers

Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025! In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to empower multifamily professionals. Jennifer shares the network’s origin story, from the vision of founders Mike Brewer and Paul Marks to the rapid expansion of content covering everything from marketing and leasing to PropTech and maintenance. Along the way, hear how moments like Podcast Palooza at Apartmentalize and episodes inspired by Hurricane Helene’s aftermath have galvanized the industry. Janet and Jennifer also highlight exciting plans for 2025, including partnerships with Retcon and Blueprint, plus more opportunities for hosts and guests to elevate their voices. As always, the focus remains on delivering quality content that helps listeners achieve their 1% better, whether they’re exploring improved leadership strategies or expanding their maintenance skills. If this episode inspires you, be sure to subscribe to @MultifamilyMediaNetwork on YouTube or listen/subscribe to Optimized! on your favorite platform. Explore a world of perspectives from marketers, maintenance pros, PropTech innovators, and more. Visit www.multifamilymedianetwork.com to subscribe to our newsletter and enjoy our vast library of podcast episodes and blogposts and from industry pros on all topics related to leadership, personal development, marketing, leasing, customer experience, maintenance and more.. Like, comment, and share with your network—you might just spark a conversation that changes the game!

Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day. Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the transformative power of the Working Genius model. Senior Living Defined: Independent living, assisted living, and memory care — what they are and why understanding them matters. Marketing Strategies: How to engage different audiences, from adult children to tech-savvy grandchildren. Sales Cycle Dynamics: Why senior housing requires empathy, patience, and meaningful conversations to untangle emotions and drive decisions. Working Genius in Action: How this innovative model can transform team dynamics, boost productivity, and even improve personal relationships. Practical Takeaways: Tips for managing time, being present, and growing 1% better every day — personally and professionally. If this episode inspired you, hit that like button, share it with your network, and subscribe  @MultifamilyMediaNetwork  for more insights into multifamily trends and leadership strategies. Don’t forget to comment — what’s your “1% better” strategy? Visit www.multifamilymedianetwork.com to subscribe to our newsletter and explore podcasts and blogs from multifamily industry pros on all the topics related to multifamily.

Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily. What You’ll Learn: Why CX is the new frontier in multifamily marketing How to map the customer journey to identify pain points and optimize experiences The role of automation, AI, and human touch in creating seamless interactions Practical strategies for retaining residents and boosting revenue Data-driven decision-making and its impact on marketing efficiency “Your resident retention strategy starts the day they move in.” – Laurel Zacher Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day. Connect with Laurel Zacher on LinkedIn for more expert insights. Join the conversation: Share your thoughts and ideas on customer experience in the comments below! Engage and learn more from industry pros! Subscribe  @MultifamilyMediaNetwork  Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways. Sign up for our newsletter and find everything you need to level up your game!

Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from  @30lines  as they dive into the essential strategies shaping 2025 and beyond. In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies. They also explore: The power of earned vs. owned content in today's digital space Innovative ways to build and sustain brand trust across portfolios Creating more efficient, targeted marketing with PropTech and CRMs Planning your budget and content strategies to meet rising competition Whether you’re a seasoned multifamily marketer, or just getting started, this episode is packed with insights and strategies you won’t want to miss as you prepare for 2025. Listen to Part 1 of this conversation on the Building Blocks podcast, hosted by Eden Chai, to get the full picture! For more marketing insights and industry trends, subscribe to  @MultifamilyMediaNetwork  and visit www.MultifamilyMediaNetwork.com. Like, subscribe, and share this episode with your network!

Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio. From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collaborative approach can optimize both income and operations. Whether it's training leasing agents, incentivizing maintenance, or finding tech solutions that streamline processes, you’ll learn how to apply real-world strategies that boost your NOI. Ready to take your property performance to the next level? Subscribe to  @MultifamilyMediaNetwork  and stay ahead of multifamily trends, tech innovations, and leadership insights. Don’t forget to like, comment, and share your 1% gains with us! Is listening your preference? Check out Optimized! on Spotify and Apple podcasts.

Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene. Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference. It’s time to rally our multifamily community to do what we do best — come together and support those in need. The Upper State Apartment Association in North Carolina has created a GoFundMe to directly aid those affected in our industry, without the delays that come with red tape. If you’ve wondered how you can make a difference, here’s your chance. Visit www.multifamilymedia.com and click on the Hurricane Helene resource page to donate. Share this message, get 10 friends to do the same, and let's start a ripple effect from coast to coast. Together, we can optimize our efforts and make a real impact. Before anything else, head over to www.multifamilymedianetwork.com, make a donation, and share this message with your network. Let’s turn our collective power into hope and action!

PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio. Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities of multifamily websites, and utilizes multi-channel campaigns, including influencers, to reach targeted markets. Plus, Katie opens up about leadership, work-from-home dynamics, and how she optimizes her personal and professional life. If you’re in the multifamily space or simply seeking inspiration to optimize your own strategies, this conversation is worth your time! Did you enjoy today’s episode? Please like, comment, and share! Don’t forget to subscribe to our podcast on Spotify or Apple Podcasts and explore other great content on the  @MultifamilyMediaNetwork  YouTube channel. Your support helps us continue bringing you the best insights in multifamily.

Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams. Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual strengths. Jared unpacks how to "schedule your emergencies," offering practical tips for handling the inevitable disruptions that come with property management. Whether you're managing teams, leasing apartments, or leading at a corporate level, this conversation is packed with insights to help you optimize your performance by 1% every day. If you found this episode valuable, please like, share, and subscribe to stay updated on all things multifamily and marketing! What are you doing to optimize your performance 1% every day? Please let us know in the comments. Want more multifamily content? Subscribe to ​⁠ @MultifamilyMediaNetwork  and enjoy podcasts led by seasoned multifamily pros on all the important multifamily topics from maintenance to leadership and personal development.

Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio. Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites. In this episode, we unpack how Ashley balances a marketing role with over 5,500 units, the tools and processes that keep her organized, and the importance of vendor partnerships and cross-team collaboration. From PropTech solutions like CRMs to revamping property websites, Ashley shares invaluable insights for anyone desiring to optimize their marketing game — especially if you're working solo! If you feel Optimized after listening to this episode, please take a moment to like, subscribe, and leave a comment about your marketing journey! Also, visit  @MultifamilyMediaNetwork  for great multifamily-centered content and stay current on the latest industry trends.

Unlocking Multifamily Marketing Secrets with guest Brian Rosenblatt Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage! In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From his humble beginnings in staffing to becoming a marketing powerhouse in multifamily real estate, Brian’s story is one of resilience, intention, and growth. He shares how he found his voice in the industry, navigated the competitive landscape of New York real estate, and leveraged opportunities to build a powerful professional network. Join us as we discuss the importance of setting personal growth goals, breaking out of comfort zones, and the impact of networking beyond your local market. Whether you’re a seasoned marketer or just getting started in the multifamily space, Brian’s journey offers valuable insights into making the most of your career. Learn actionable strategies for professional development, including attending national conferences, learning from peers, and taking calculated risks. If you’re inspired by Brian’s story and eager for more insights into optimizing your career in multifamily marketing, make sure to like, subscribe, and share this episode. Stay tuned for more incredible conversations with leaders who are making waves in the industry. And don’t forget to check out the Multifamily Media Network for even more content to fuel your growth!

How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization. Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and eliminate friction points to enhance your marketing efforts. Be sure to LIKE this video and SUBSCRIBE to our channel for more marketing insights and multifamily content! In this episode, you'll discover the importance of regular audits, the impact of optimizing Google business listings, and how to ensure a smooth transition from digital touchpoints to in-person interactions. Plus, get personal tips from our experts on how they optimize their daily lives for success. Visit MultiFamilyMediaNetwork.com for more! Like, Comment & Subscribe

Looking to boost your multifamily marketing strategy? Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions. In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive experience in digital strategies and branding. Together, we delve into: Building a Marketing Role: How Lauren elbowed her way into a corporate marketing position. Goal Alignment: The importance of aligning marketing strategies with business goals. Case Studies: The value of creating case studies to champion marketing initiatives. Consultant Insights: The benefits of using external consultants to audit and optimize your marketing efforts. We also share practical tips on how to remain nimble and proactive in a constantly evolving industry. For more expert advice and industry insights, visit MultifamilyMediaNetwork.com. Timestamps: 00:01 - Introduction: Janet Rosseth and Lauren Dewey 00:53 - Meeting Through Networking: The Power of Industry Connections 02:18 - Lauren Dewey’s Journey in Multifamily Marketing 04:03 - Creating Opportunities and Building a Marketing Role 06:34 - Aligning Marketing with Business Goals 08:48 - Successful Marketing Projects: Case Study Examples 12:18 - Handling Budget Constraints and Stakeholder Expectations 17:00 - The Importance of External Consultants 20:05 - Auditing Tech Stacks for Optimal Performance 24:05 - Proactive vs. Reactive Marketing Strategies 29:00 - Personal Optimization Tips: Zooming Out for Better Perspective 31:40 - How to Connect with Lauren Dewey and Final Thoughts If you enjoyed this episode, please like, comment, and subscribe to our channel for more tips on optimizing your multifamily marketing strategy. Share your favorite takeaways in the comments below and visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.

5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits. Join Janet Rosseth as she shares practical tips to improve your well-being. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network. I'm your host, Janet Rosseth, a 25-year veteran in multifamily marketing. In today's solo episode, we're diving deep into optimizing under stress. Whether you're dealing with personal, professional, or societal pressures, these five essential habits can help you navigate and thrive. 00:00 - Introduction and the importance of optimizing under stress 02:16 - The Five Laws of Surviving Stress: Overview 04:37 - Sleep: The underrated game-changer 06:55 - Exercise: Prioritizing movement in small, impactful ways 09:11 - Decent Food: The 80-20 rule for a balanced diet 11:32 - Water: The benefits of hydration and being around water 13:58 - Getting Outside: Nature's role in reducing stress 16:17 - Combining the Five Laws for maximum impact 18:30 - Practical tips for integrating these habits into your daily life 19:52 - Conclusion and final thoughts If you enjoyed this episode, please like, share, and subscribe to our channel for more tips on optimizing your life. Leave a comment below with your favorite stress-reducing habit or any new ones you plan to try. Visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.

Marketing Performance & Data Insights with Anne Baum | Optimized Podcast In this episode, Janet Rosseth interviews Anne Baum from Town Properties. They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing. Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations. I've got an exciting marketing performance podcast for you today! #MustWatch From the experts at MultiFamilyMediaNetwork.com, this episode of Optimized, hosted by Janet Rosseth, delves into the power of data in multifamily marketing. You'll learn how to leverage historical insights, optimize marketing strategies, and achieve incremental improvements for a 1% better performance in personal and professional life. Be sure to LIKE this video and SUBSCRIBE to our channel for more multifamily marketing content!

This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States. To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq. Discover the secrets to optimizing lead management and marketing spend for superior results. You'll learn actionable strategies to boost conversion rates, reduce renter acquisition costs, and leverage digital marketing to stay ahead. Be sure to LIKE this video and SUBSCRIBE to our channel for more valuable content on multifamily marketing! Episode Summary: - Janet Rosseth, a 25-year veteran in multifamily marketing, hosts Scott Hill from Perq - Scott shares his journey from high-considered purchase retail to multifamily marketing - Discusses the importance of integrating lead management with marketing spend - Highlights the impact of digital marketing strategies and conversion optimization - Reveals common industry pain points and practical solutions for marketers and leasing teams - Offers insights on leveraging Google Business profiles and ensuring no missed calls - Provides a roadmap for implementing efficient marketing strategies within 90 days Visit MultiFamilyMediaNetwork.com for more! #MultifamilyMarketing #DigitalMarketing #LeadManagement #MarketingEfficiency #ConversionOptimization #PropertyManagement #MarketingStrategies #RealEstateMarketing #Perk #JanetRosseth

Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties. Discover actionable insights to enhance your performance and create a seamless prospect experience. Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement. I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing. Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management. In this episode, we discuss: * Ronald's Background: Discover Ronald’s journey from leasing to training and his unique perspective on multifamily operations. * Easy Wins for Marketing and Leasing: Practical tips for improving first impressions, website audits, lead management, and maximizing Google business listings. * Closing Strategies: How to ensure your leasing team is effectively closing deals and maintaining high occupancy rates. * The Role of Technology: Insights into the balance between self-service options and maintaining a personal touch in leasing. * The Importance of Communication: Bridging the gap between marketing and leasing teams to create a seamless prospect experience. * Join us as we share strategies to optimize your marketing and leasing efforts, helping you achieve that crucial 1% improvement in performance. For more episodes and resources, visit MultifamilyMediaNetwork.com. marketing performance, leasing strategies, multifamily properties, Ronald Harrington, Janet Rosseth, multifamily marketing, property management, leasing tips, marketing optimization, prospect experience, digital audits, retention strategies #MarketingPerformance #LeasingStrategies #MultifamilyProperties #RonaldHarrington #JanetRosseth #PropertyManagement #MultifamilyMarketing #ProspectExperience #RetentionStrategies

Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth! In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative. Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day. Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network! Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding in the multifamily industry. In this episode, Stacey shares her journey from property management to launching a specialized creative agency and provides valuable insights on: *Convincing stakeholders of the importance of comprehensive branding. *Creating a brand strategy that goes beyond just logos and color palettes. *Utilizing psychographics and resident demographics to inform branding decisions. *Maintaining brand consistency through efficient processes and employee training. *Measuring the ROI of branding efforts and understanding its long-term impact. We also discuss practical tips for optimizing your marketing efforts, from enhancing your property's visual identity to crafting compelling messaging that resonates with your target audience. Whether handling a new development or considering a corporate rebrand, this episode is packed with actionable advice to help elevate your branding game. For more resources, podcasts, and blogs, visit multifamilymedianetwork.com. Don’t forget to like, subscribe, and hit the notification bell to stay updated with our latest episodes. multifamily branding, marketing optimization, property management branding, brand strategy, Zipcode Creative, Cadence Marketing Solutions, Janet Rosseth, Stacey Feeney, multifamily marketing, brand consistency, branding ROI, multifamily media network #MultifamilyBranding #MarketingOptimization #PropertyManagement #BrandStrategy #ZipcodeCreative #CadenceMarketingSolutions #OptimizedPodcast #MultifamilyMarketing #BrandingROI

Enhancing Resident Experience: Insights from  @widewailreviewmanagement4367  Widewail on Retention and Reviews | Optimized Podcast. I've got an exciting episode of Optimized for you! If you love Multifamily Marketing, join us as we unpack insights that drive resident retention. Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead at  @widewailreviewmanagement4367  one of our founding sponsors. In this episode, we discuss: *The importance of onsite teams and human interactions in resident satisfaction *Key drivers of renewal and retention based on data from 400,000 reviews *The impact of noise, neighbors, and amenities on resident decisions *Effective strategies for managing resident reviews and increasing positive feedback *How to utilize data insights for better property management and marketing decisions Join us as we explore enhancing the resident experience, reducing turnover costs, and leveraging data to make informed decisions. Don't miss out on these valuable insights! Visit widewail.com/data Visit multifamilymedianetwork.com for more industry podcasts, content, and sponsorship opportunities. If you enjoyed this episode, please like, comment, subscribe, and share! Multifamily marketing, resident retention, resident reviews, property management, widewail resident experience, multifamily data insights, apartment reviews, marketing performance, Janet Rosseth #MultifamilyMarketing #ResidentRetention #PropertyManagement #widewail #ResidentExperience #MarketingPerformance #MultifamilyData #ApartmentReviews #MarketingInsights #RealEstateMarketing

Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth. #MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network. I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions. Today, we're thrilled to have Anthony Paganucci, founder and CEO of Brynson, share his insights on improving multifamily marketing performance. In this episode, we discuss: The true meaning of "optimized" and why it's crucial for marketing efficiency. Anthony's journey and the foundation of Brynson. How Brynson's innovative BrynSights platform helps level the playing field for smaller owner-operators. The importance of managing ad spend and leveraging data for better decision-making. Tips for achieving 1% better in your personal and professional life. Join us as we explore strategies to streamline your marketing efforts, enhance your decision-making process, and ultimately, achieve higher performance in the multifamily industry. Don't miss out on these valuable insights! Please visit www.multifamilymedianetwork.com for more industry-specific podcasts on various topics and learn more about our sponsorship opportunities. If you enjoyed this episode, please like, comment, subscribe, and share! Multifamily marketing, marketing performance, Brynson, BrynSights, ILS management, ad spend management, marketing efficiency, property management, marketing insights, Cadence Marketing Solutions, Anthony Paganucci, Janet Rosseth #MultifamilyMarketing #PropertyManagement #MarketingPerformance #Brynson #BrrnSights #MarketingEfficiency #CadenceMarketingSolutions #MultifamilyMediaNetwork #MarketingInsights #RealEstateMarketing

Optimizing Multifamily Marketing: A Conversation with Tara Samuels Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network. Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking. Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives. We're all about driving you to be 1% better every day! In this episode, Tara shares her remarkable journey in the multifamily sector, shedding light on her innovative approach to creating meaningful industry connections that withstand the test of time. From starting out in the industry by sheer chance to becoming a pivotal figure in mentor matchmaking, Tara’s story is nothing short of inspiring. If you’re aiming to enhance your marketing strategy and embrace new ideas in the multifamily space, you’ve hit play on the right episode. Remember, if you enjoy our content, like, comment, and hit the subscribe button for more insightful discussions. Reach higher performance levels today by visiting multifamilymedianetwork.com! multifamily marketing, mentor matchmaking, marketing strategy, industry networking, professional growth Hashtags: #MultifamilyMarketing #MentorMatchmaking #MarketingStrategy #ProfessionalGrowth #OptimizePodcast #IndustryNetworking

Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast Hey, hey! I'm Janet Rosseth, your host for the Optimize podcast by Multifamily Media Network. I've got 25 years under my belt in multifamily marketing and today marks a thrilling step into podcasting! Join me as we explore the world of marketing, aiming for a 1% improvement daily. This episode is packed with insights from the nuances of market analytics to the wisdom of experience across different housing sectors. I'll share my journey from a leasing agent to founding Cadence Marketing Solutions and more. Whether you're a veteran or new to the industry, there’s something here for you. If you're passionate about marketing and want to optimize your strategy by leveraging every tool and trend, this is your podcast! Discover discussions on efficient work processes, industry challenges, and innovative solutions that can transform your approach. Listen to the full episode to catch all the details and start optimizing your multifamily marketing strategies today. If you enjoyed this episode, don’t forget to like, comment, and subscribe for more valuable insights! Visit us at MultifamilyMediaNetwork.com for more podcasts, thought leadership, and opportunities to connect with industry leaders. Janet Rosseth, multifamily marketing, marketing optimization, multifamily media, Cadence Marketing Solutions, marketing analytics, property marketing, industry insights, podcast, marketing strategies #MultifamilyMarketing #MarketingOptimization #JanetRosseth #OptimizePodcast #CadenceMarketing #RealEstateMarketing #PropertyManagement #MultifamilyMediaNetwork #MarketingTips #IndustryInsights