010 - Marketing Your Marketing - Optimized!

Looking to boost your multifamily marketing strategy? Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions. In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive experience in digital strategies and branding. Together, we delve into: Building a Marketing Role: How Lauren elbowed her way into a corporate marketing position. Goal Alignment: The importance of aligning marketing strategies with business goals. Case Studies: The value of creating case studies to champion marketing initiatives. Consultant Insights: The benefits of using external consultants to audit and optimize your marketing efforts. We also share practical tips on how to remain nimble and proactive in a constantly evolving industry. For more expert advice and industry insights, visit MultifamilyMediaNetwork.com. Timestamps: 00:01 - Introduction: Janet Rosseth and Lauren Dewey 00:53 - Meeting Through Networking: The Power of Industry Connections 02:18 - Lauren Dewey’s Journey in Multifamily Marketing 04:03 - Creating Opportunities and Building a Marketing Role 06:34 - Aligning Marketing with Business Goals 08:48 - Successful Marketing Projects: Case Study Examples 12:18 - Handling Budget Constraints and Stakeholder Expectations 17:00 - The Importance of External Consultants 20:05 - Auditing Tech Stacks for Optimal Performance 24:05 - Proactive vs. Reactive Marketing Strategies 29:00 - Personal Optimization Tips: Zooming Out for Better Perspective 31:40 - How to Connect with Lauren Dewey and Final Thoughts If you enjoyed this episode, please like, comment, and subscribe to our channel for more tips on optimizing your multifamily marketing strategy. Share your favorite takeaways in the comments below and visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities.