Proof to Product

Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community.The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day.We of course talk about sales strategies, cash flow, and marketing systems, but we're also looking at real world examples from brands within our industry as well as outside our industry.We're asking ourselves, what's working? Why does this work? And most importantly, how can we apply this to our own businesses and our own industry?Today’s episode is brought to you by our Proof to Product LABS coaching program. This is a coaching program specifically built for product-based business owners, with members from across industries and across the globe. We have member-only events inside of LABS, so request your invitation to join below!REQUEST YOUR INVITATIONYou can view full show notes and more at http://prooftoproduct.com/442Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing.And that's exactly why I wanted to share this short clip from the archive, something that I think is worth revisiting because the takeaways still hold true today.Maybe listening will spark an idea or help you take action on a decision that you've been sitting on. Really, the goal here is to help you take your next intentional step in business. That's what I want for you.Enjoy this clip!You can listen to the full episode with Brittany O’Brien of Brittany Paige here: http://prooftoproduct.com/334Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp

This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists.Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he has built an entire platform to help other creatives protect what they've created.During the episode, we get into the realities of art theft in today's digital world. We talk about the difference between counterfeits and knockoffs and why this matters more than you think.We also talk about what protections you actually have as a product based business owner and how to start taking action if your work is being copied.We also dig into copyright, what that really means, when it's worth it and what happens if you decide to enforce your copyright rights.If protecting your designs, your products and your brand has been sitting in the back of your mind, or maybe you've had some other company steal your art, this is a conversation worth paying attention to.Daniel created a step by step tutorial showing exactly how to apply for a copyright. This is a video tutorial and we've made that available inside of our LABS community for our members.If you're not in LABS, this is exactly the kind of support we offer inside the community. Real tools, expert guidance and resources to help you run a stronger, more protected business. You can learn more and join us at prooftoproduct.com/labs.You can view full show notes and more at http://prooftoproduct.com/441Quick Links:Free Wholesale Audio SeriesFree Resources LibraryFree Email Marketing for Product MakersPTP LABSPaper Camp