Real Estate Morning Drive

PODCAST · business

Real Estate Morning Drive

Join Jeremy Larkin & Jesse Poll as they discuss the real estate environment in Southern Utah. 

  1. 106

    Jeremy Watched 500+ Foreclosures Flood St. George in 2008. Here's His Biggest Regret

    What You'll Learn:What the foreclosure flood actually looked like on the St. George MLSHow "cash for keys" worked and why those conversations got realWhy personal responsibility is the only reliable exit strategyThe biggest investing lesson from the downturnRent vs buy tradeoffs: stability, control, equity, mortgage interestWhy St. George stays resilient (second-home demand, inbound migration)Current market reality: demand, multiple offers, and selective reductionsWhat "waiting for a crash" actually costs youWhy Foreclosures Don't Exist Today:Tight lending standards. Massive equity cushions. Strong employment. High demand. The conditions that created 2008 don't exist anymore. If you're waiting for foreclosures to flood the market again, you're waiting for something that's structurally impossible.If you're waiting for a "crash" to buy in St. George, this episode will make you rethink what you're actually waiting for. The best time to buy was 2010. The second best time is when it makes sense for YOUR life.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] The iPhone 911 Alert Scare[00:04:24] How Many Shows Have We Done[00:06:08] The Foreclosure Era In St. George[00:11:36] Cash For Keys And Tough Reality[00:14:05] Accountability And Owning Your Choices[00:17:47] Market Cycles Rent Vs Buy Today

  2. 105

    These 7 Cheap Fixes Made Sellers $50K More

    Buyers don't purchase square footage. They purchase confidence.Luxury real estate agent Jessica Taggart Marron breaks down the small, cheap fixes that separate homes that sell in weeks from homes that sit for months in St. George and Hurricane. The difference? A $50K swing in final price.The Brutal Truth About Competition:Your home isn't competing with itself. It's competing with dozens (sometimes hundreds) of similar listings. When buyers tour 10 homes in a day, the smallest details decide who gets the offer. Missing light bulbs, scuffed baseboards, dirty switch plates, cluttered closets—these aren't "minor" issues. They tell buyers there's hidden work.What You'll Learn:Why "luxury" is a mindset, not a price point ($550K or $1.5M)How to beat competition in St. George's active marketCurb appeal details that decide drive-by reactionsWhy you should OWN visible drawbacks in photos (steep driveways, power lines)The light bulb mistake costing you $50K (warm white, matching wattage)Interior trust signals buyers look for (condition cues matter)The "half it" decluttering rule to create space instantlyLow-cost high-ROI fixes: power washing, paint touch-ups, fixture updatesWhy accessibility and easy showings protect your net proceedsHow to coordinate vendor costs and pay at closingReal example: bad access + poor condition = months on marketThe 7 Cheap Fixes That Add $50K:Warm white matching bulbs - Mismatched lighting screams neglectClean/replace switch plates - Dirty covers = dirty home perceptionPower wash everything - Driveway, walkway, siding (instant 10-year reversal)Paint touch-ups - Scuffs and dings signal deferred maintenance"Half it" decluttering - Remove 50% of closet/counter contents for space feelSimple fixture updates - $30 hardware swap = modern feelOwn the drawbacks - Show steep driveway in photos to filter tire-kickersWhy Timing Changes Everything:Bring an agent in EARLY. Before you paint. Before you stage. Before photos. We walk through homes and spot the $500 fixes that create $50K in perceived value. Slowing down before listing puts more money in your pocket.Real Story: What NOT To DoJessica shares a listing that sat for months because of poor access and visible condition issues. Buyers walked in, saw the work, and walked out. The fix? Address it upfront in photos and marketing. Filter out non-serious buyers, attract the right ones.The Emotional Detachment Strategy:Sellers who emotionally detach from their home price and prep more rationally. We share how to separate your identity from your property so you can make smart business decisions.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports lo

  3. 104

    50% of St. George Homes Are Overpriced Right Now (Is Yours One of Them?)

    50% of St. George homes are overpriced right now. Here's how to know if yours is one of them.We break down the brutal math: every 30 days your home sits costs you 1.4% off asking price. Meanwhile, the RIGHT homes sell in 2-3 weeks with multiple offers. The difference? Pricing like it's 2026, not 2021.Real Story: Bidding War in a "Slow" MarketClient listed correctly, got multiple offers, closed OVER ask in weeks. Same neighborhood? Overpriced homes sitting for months, bleeding equity. We show you exactly what separated them.The 2021 Hangover Problem:Sellers still anchor to COVID-era comps. Buyers wait for 5% rates that may never come (and if they do, demand will explode). Both strategies lose. Here's what works instead.What You'll Learn:Why 50%+ of current St. George listings are overpricedThe 1.4% per month cost of sitting on market (data-backed)How top-dollar homes sell in 2-3 weeks with bidding warsWashington County median prices: 2022 vs 2026 realityMajor bank rate outlook (spoiler: low 5% isn't happening soon)Why a sudden rate drop could trigger affordability crisisThe chronic housing shortage hiding in plain sightBuyer objections that predict stale listings (busy road, etc.)Pricing Reality Check:St. George feels expensive to buyers AND sellers think it's undervalued. Both can't be right. The market decides—and it's speaking clearly. Homes priced correctly get multiple offers. Overpriced homes sit, then cut, then sell below where they should've started.The Rate Trap:Waiting for lower rates? A major bank's outlook says low 5% isn't coming soon. And if rates DO drop fast, demand surges and you're competing again. Best move: act when life needs it, price smart, negotiate hard.The Bottom Line:2021 pricing anchors are costing sellers thousands per month. Buyers waiting for perfect rates are missing positioned inventory. The data is clear: price right, sell fast, keep more equity.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Why Homes Feel So Expensive[00:03:36] Overpricing And The 1.4 Percent Rule[00:08:44] Objections Buyers Say Out Loud[00:12:34] The 2020 To 2021 Market Hangover[00:16:01] Bidding Wars Still Happen Today[00:21:50] Rate Forecast And Housing Shortage

  4. 103

    The Numbers Prove St. George Has Become A Resort Luxury Market

    St. George isn’t playing small anymore, and the luxury real estate data proves it. We sat down on the Morning Drive to talk through a market shift we’re seeing every day: what used to feel “high end” now feels normal, and the real luxury conversation has moved far beyond the $1M mark. If you’ve been wondering who is buying these homes, how long they take to sell, and what the inventory actually looks like, we put real numbers to the story.We walk the funnel from $1M to $15M and talk about what’s happening at each tier: hundreds of sales in the $1M to $2M range, a noticeably narrower pool at $2M to $3M, and a very different decision-making style once buyers shop $3M to $5M. We also get honest about what sellers are up against when new custom construction becomes the default alternative and when second-home buyers can afford to wait for the exact fit. Jeremy Larkin and Jessica Taggart Marron share the real-world nuance behind Parade of Homes listings, spec-build risk, and why “my home is the best” is not a strategy in today’s luxury market.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Welcome To The St. George Real Estate Morning Drive[00:06:05] Inventory Funnel From $1M To $3M[00:09:10] St. George Value Compared To Aspen[00:16:10] Ultra Luxury Inventory And Builder Risk[00:20:55] Market Takeaways And How We Help

  5. 102

    The St. George Nobody Talks About Anymore

    What does it mean to truly belong to a place — and what happens when that place changes faster than memory can keep up?We sit down with Lyman Hafen — local author, historian, and host of the Not Forgotten podcast — to talk about what makes St. George, Utah feel like more than just a city. From childhood adventures along the Virgin River trestle bridge to the launch of St. George Magazine, Lyman has spent a lifetime turning local stories into something sacred.We get into the Dixie spirit — what it actually means, why it shows up in nearly every Southern Utah story, and what Utah Tech's name change revealed about the tension between heritage and progress. And we don't shy away from where things stand right now: housing affordability, real estate prices, and why people keep fighting to live here despite the squeeze.If you love St. George, Zion National Park, or Southern Utah history — this one's for you.Find Lyman Hafen here:https://lymanhafen.com/Find Doc Booth Foundation here:https://docboothfoundation.org/not-forgotten-podcast/Find Preservation and Progress: The Story of Utah's Dixiehttps://www.youtube.com/watch?v=3W08CtnK2WIHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Welcome And Why Place Matters[00:03:10] Disneyland Year And Hometown Change[00:09:55] Brooks Pond Adventures And Red Hill[00:15:30] St. George Magazine And Local Pride[00:19:20] How Not Forgotten Gets Started[00:23:28] The Meaning Of The Dixie Spirit[00:26:30] Preserving Dixie Heritage After Renaming[00:32:52] Books Built From St. George Lives[00:39:25] Hyperlocal Stories With Universal Pull[00:43:17] Home Prices And The Affordability Squeeze[00:50:30] These Are The Good Old Days

  6. 101

    So Yes, People Are Buying And Selling Real Estate

    Bad headlines make it feel like nobody should be buying a house right now: higher mortgage rates, expensive fuel, and constant global uncertainty. But when we look at what is actually happening on the ground in St. George, Utah, the story is very different. We are seeing real momentum with active contracts across the spectrum, from a $350K condo near shopping to a $950K home in Washington and everything in between.Then we get practical about how to win as a seller. We talk home inspection fixes that matter, why honest feedback beats wishful thinking, and the core strategy we use when someone wants top dollar: it is a pricing war and a beauty contest. Condition creates confidence, but price creates emotion. And emotional buyers pay more. If you are trying to decide whether now is the right time to buy or sell in St. George, this conversation will help you stop guessing and start getting clear.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Bad Headlines And A Big Question[00:04:05] Proof The Market Is Moving[00:11:55] Real Reasons People Buy Or Sell[00:15:40] Pricing And Condition Win Offers[00:19:10] Growth Realities And The Right Time

  7. 100

    How Many People Actually Have $180,000 Down?

    Spring heat hits St. George and the housing market heats up with it, and we compare what we’re seeing as realtors with what a lender sees first in the mortgage pipeline. We break down why rates near 6% change real buying power, why headlines can move markets through fear, and why sellers need to understand the buyer’s monthly payment.• April and May as the peak window for home sales and why listing now matters• mortgage applications rising and what a slammed processing team signals• why rates have bumped around the low 6% range and what drives short-term moves• how war risk, fuel prices, and emotion ripple into interest rates and buyer behavior• what a 2% rate drop does to buying power and monthly payment math• buyer profiles we see most often, from first-time buyers to move-up buyers with equity• who tends to buy high-end homes, including remote workers and top healthcare earners• jumbo loans, conforming limits, and why borrowers try to avoid jumbo territory• the seller reality check of PITI payments, down payments, and affordability• why trying to “play the market” can backfire for both buyers and sellersFind Chantry Abbott here:https://branches.guildmortgage.com/ut/stgeorge/chantry-abbott-521-sgcab.htmlHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Warm Weather Sets The Stage[00:03:28] Why Spring Is Peak Selling Season[00:05:04] Mortgage Office Surge In Demand[00:08:50] Rates Around Six Percent Explained[00:13:24] War And Fear Move Interest Rates[00:20:48] How A 2% Rate Shift Changes Buying

  8. 99

    Real Estate Misfires And Mishaps!

    A home deal can look perfect on paper right up until the day it doesn’t and the fallout is expensive. We’re talking real estate mishaps and misfires that derail closings in St. George, Utah and beyond, starting with a jaw-dropping story: a buyer moves into a $1.7M home and discovers there’s no hot water to half the house. One quick phone call later, a plumber recognizes the seller by name from a photo, and suddenly the conversation turns to the one thing that can poison trust faster than anything else in a transaction: disclosure.We also dig into the market-side pressure that makes these problems more common. Redfin reports nearly 40,000 canceled home sale agreements in January nationwide, a reminder that more contracts are failing during the due diligence period when inspections, reports, and reality collide. If you’re buying or selling in Washington County, this matters because a canceled contract can steal weeks, weaken your negotiating position, and create a stigma the next buyer will sense.From there we get practical. We break down Utah’s Seller’s Property Condition Disclosure, what “material defects” really means, and why “when in doubt disclose” can protect sellers as much as it protects buyers. We also explain what a home inspection is designed to do, what it can miss, and why for sale by owner deals can quietly increase risk when paperwork and inspections get skipped. Finally, we share the most common inspection deal killers and our best tip for sellers: pay for a pre-listing inspection, fix issues upfront, and show the receipts so buyers feel the difference.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Welcome And Local Real Estate Stories[00:07:05] Contract Cancellations And Why Deals Fail[00:11:40] Utah Disclosures And The D Word[00:14:45] Home Inspections And FSBO Risk[00:18:30] Due Diligence And Soils Report Fallout[00:20:40] Pre Listing Inspection And Top Deal Killers[00:23:14] How To Reach Us And Wrap Up

  9. 98

    Home Values Double? What A Difference A Decade Makes

    Ten years can change a market. Twenty years can rewrite the entire map. We pull real St. George and Washington County real estate numbers from 2006, 2016, and 2026 and compare them head-to-head, including what happened before, during, and after the crash that reshaped so many homeowners’ lives.We talk listing price vs sold price, why the “average” can get dragged around by luxury homes, and why median price often gives a cleaner read on what most buyers and sellers will actually face. If you’ve ever looked at a headline stat and thought, “That can’t be right,” this breakdown shows exactly how outliers like $3M to $10M properties skew the story, and how to interpret local housing data with more confidence.If you’re trying to decide whether to buy, sell, or wait, this is the kind of honest, local market talk that helps you think clearly. Subscribe for more St. George real estate insights, share this with a friend who’s on the fence, and leave a review so more locals can find the show.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Weather Whiplash And Quick Updates[00:05:10] Twenty Years Of Market Experience[00:10:55] Luxury Sales And The Outlier Problem[00:15:30] Why People Move Beyond Money[00:20:55] Cutting Losses And Real Seller Triggers[00:23:05] Your Tipping Point And How To Reach Us

  10. 97

    I Paid $4,593 To Sell My Car And I Liked It

    Sounds crazy until you realize holding it was costing me more every month. Same logic applies if you bought a house or Airbnb in 2021-2022 and it's bleeding cash. Here's how to know when paying to exit beats paying to wait.The Reality Check:Value is what a buyer will pay TODAY, not what you paid at peak. If your short-term rental or condo is losing money monthly, you're already paying—through interest, repairs, HOA fees, and stress. Decision fatigue is a hidden cost that erodes returns faster than market drops.What You'll Learn:Why paying to exit can beat paying to waitMarket value today vs peak pricing realityShort-term rental cash flow gaps and monthly stressDecision fatigue as a wealth killer10-year horizons beat timing risk (St. George data)College housing: when to buy vs rentOld condos vs new builds with rate buydownsTrading draining assets for cash-flowing onesHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] The $5K Check To Sell A Car[00:06:20] Airbnb Owners And Cash Flow Pain[00:11:04] Decision Fatigue And Cutting Losses[00:16:45] College Housing And Hold Periods[00:22:08] Trading Old For New And Builder Incentives[00:23:28] Final Takeaways And How To Reach Us

  11. 96

    Don't Wait For 4% Rates - Harsh Truth About St. George Housing

    Stop waiting for 4% rates. They're never coming back.Best case? Mid-fives. Maybe. Here's what's actually happening in St. George and why waiting could cost you.What You'll Learn:Why 4% rates are fantasy (and who profits from you believing it)How 1-point rate drop = ~$400/month savingsBuilder buydowns offering 3.99% TODAY on select homesSt. George stability: migration + lifestyle demand10-year track record: homes go up consistentlyWhen waiting hurts vs when to actReal downsizing case: equity into near-zero housing costsThe Truth:A one-point rate drop saves $400/month or expands buying power from $500K to mid-$500s. While everyone waits, some builders offer 3.99% NOW. Affordability has improved from 2022 lows. The Parade of Homes is entertainment—real buyers transact daily.The 10-Year Reality:If your timeline is 2 years, risk dominates. Across 10 years, history favors owners. Choose timing by life needs, not headlines. Then use data to negotiate and protect downside.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Bold Promises, Real Talk[00:03:48] The Interest Rate Reality Check[00:07:50] Affordability Trends And Perspective[00:12:30] What A 1% Rate Drop Actually Does[00:15:30] Should You Act Now Or Wait[00:17:10] A Real Downsizing Story And Takeaways[00:23:40] How To Reach The Larkin Group

  12. 95

    2026 St. George Parade of Homes | Are We Turning Into A Park City?

    A 19,000-square-foot showstopper. $10–$12 million parade homes. And a starter buyer agonizing over a $170 swing in the monthly payment. That’s the split-screen reality of St. George right now, and we dive straight into why the market feels both unstoppable and unforgiving.We trace the arc from 2011’s foreclosure-heavy lows to today’s $550k–$575k average price and ask the big question: have we crossed into true resort-market territory? With 10% of sales over $1M, 90 closings above $2M, and nine above $5M in the past year, the luxury data speaks loudly. We compare local ceilings to Park City’s stratospheric listings and explain how lifestyle demand, national visibility from Zion and Ironman, and tax-smart cash buying shape the top end.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Parade Homes And Sticker Shock[00:04:56] Million-Dollar Sales By The Numbers[00:08:14] Park City Comparisons And Ceilings[00:13:00] Why The Wealthy Park Cash In Real Estate[00:18:50] Government Interventions And Second-Order Effects[00:22:15] What Happens Next For St. George

  13. 94

    Waiting 6 Months To Sell Your House? You Just Lost $50,000 (January Data Proves It)

    Waiting to sell your house? It could cost you $50,000.Our January data shows homes that sell in 30 days negotiate the least. Wait six months? You're giving back 10% or more—that's $50K+ on a $500K house.The Numbers:About a third of homes sold in the first month with minimal negotiation. By six months, sellers conceded around 10% just to close the deal. Time literally costs money.What You'll Learn:Why 30-day sales keep the most profitWhat happens to sellers who wait 6+ monthsHow to price against active competition (not old comps)Prep and photography that convert buyersSeasonal timing: why February-April mattersWhat appraisers actually look forRate and inventory outlook for 2025The Fix:Price right from day one. Study what's ACTIVE now, not what closed months ago. Fix deferred maintenance, hire strong photography, and capture early buyer traffic when it's hottest. Or wait six months and hand $50K back at closing.Find Carl with R1 Appraisals here:https://www.r1appraisal.net/Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Cold Start For Home Sellers[00:06:55] Pivot To Market Reality[00:11:00] Waiting Erodes Your Net[00:16:30] Competing Listings And Strategy[00:19:30] What Competent Agents Actually Do[00:24:20] Buyer's Market Explained

  14. 93

    Carson Left His Solo Real Estate Business To Join The Larkin Group — Here's What Changed

    Are you a solo real estate agent feeling the grind? Former golf pro Carson Jones left his successful solo business to become our Director of Operations—and he's never looked back. Here's why structure beat hustle, what actually changed when he joined a team, and how the same mental game that separates contenders on the course fuels consistent results in real estate.The Solo Agent Trap:Real estate has the lowest barrier to entry of any licensed profession, which creates a flood of part-time competition and makes it the "hardest easy business" in America. You can get your license in weeks, but building a sustainable, profitable business as a solo agent? That's where most people stall—or burn out completely.Carson walks through his transition from Half Moon Bay golf life and a premium club shop to building repeatable systems that help agents do their best work. The throughline is simple: structure beats hustle alone, and a strong team makes the hard work worth it.What Changed When He Joined A Team:We get candid about Place, our business partner—not a brokerage, but a framework that forces clarity with real P&L reviews, coaching, and leadership rigor. No fluff, no fake "family" culture, just accountability that makes you better. The result? Remove chaos, double down on your strengths, and measure everything that matters.Carson opens up about the qualifier mindset—how thinking about the magnitude of the moment ruins execution—and how that maps directly to prospecting, negotiations, and client service. Two agents on our team ran a 1,000-dial challenge and came back sharper, proving that volume, empathy, and calm under pressure create opportunities that "vibes" and vision boards never will.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Warm Welcome And Golf Weather[00:06:15] Place Partnership And Hiring A Leader[00:10:20] Why Teams Beat Going Solo[00:17:10] From Luxury Clubs To Real Estate[00:22:05] Prospecting Challenge And Grit[00:24:00] How To Connect With The Larkin Group

  15. 92

    Incorrect Build Out Turns Into A Community Staple

    A box of pastries for a hotel upgrade is a funny story, but the real treat here is how a bakery can rewire a neighborhood. We sit down with Bonrue Bakery founder Chris Connors to unpack a bold move from Las Vegas to St. George, the ventilation mishap that forced a pivot, and the rebrand that turned Farmstead into Bonrue—“a good place” that now employs 100 people.The conversation moves from butter to blueprints. Chris describes two and a half years of downtown apartment living with his family and why clean parks, short walks, and everyday encounters build a city’s heartbeat. We dig into density done right—retail at street level with homes above—and how one half-block can host 200 households without paving more edge-of-town lots. We challenge parking myths, point to empty stalls on the perimeter, and argue for walkability, bike lanes, and proactive planning that pays off five to seven years out. When tourism dips in the shoulder seasons, those local feet on the sidewalk keep small businesses alive.Affordability sits at the center. Prices are high, rates sting, and first-time buyers feel locked out. Chris lays out a pragmatic path: smaller, well-designed starter homes; mid-rise rentals over retail; faster approvals; and a community willing to trade a little protectionism for long-term vitality. It’s a call for shared solutions that match the pace of growth. Along the way, Chris opens up about loss, honoring the legacy of a world-class baker who helped set Bonrue's standard and spirit. What holds it together isn’t just great bread—it’s a tight-knit city where you know the health inspector by name and your customers become collaborators.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Pastries, Perks, And A Vegas Anecdote[00:08:40] Leaving Vegas, Finding Southern Utah[00:18:30] Apartment Living And Downtown Energy[00:27:20] Rebrand, Growth, And Jobs Created[00:34:20] Loss, Resilience, And Legacy[00:45:10] Why Downtown Needs More People

  16. 91

    How A $1.5M Vacation Rental Almost Happened And Why We Said No

    The $1.5M Reality Check:A local buyer walked in ready to grab a $1.5M short-term rental. On paper, it looked thrilling: waterfront views, high nightly rates, vacation lifestyle. In practice, even with a big down payment and an attractive seller-financed rate, the numbers didn't cash flow. Not close. Not even in best-case scenarios.This is the trap that catches smart people: best-case projections for nightly rates and occupancy, lowballed maintenance and turnover costs, and a belief that rate cuts will magically save a deal that's already upside down. If your plan only works when everything goes right, it isn't a plan—it's hope.The Pivot That Actually Works:So we underwrote a different path. Instead of forcing a luxury nightly rental to perform, we mapped out conservative single-family options around $400K with 30-50% down to generate real cash flow, predictable tax benefits, and a stable tenant base. Boring wins. Systems beat sizzle every time.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Cruise Ship Scale And Systems[00:05:05] The $1.5M Vacation Rental Walkback[00:10:35] Rates, Prices, And Rental Math[00:14:30] Client First, Agent As Guide

  17. 90

    The Housing Market Isn't Crashing—It's Recalibrating (St. George Data Proves It)

    What if the housing market isn't crashing—it's recalibrating? We open 2025 by putting national fear to the test against local truth in St. George, and the numbers surprised even us. Sellers are landing about 95% of their original asking price and 98% of their final list price, a signal that smart pricing and solid presentation still unlock real results—even in a market where affordability sits at a painful peak.The Data That Matters:This year brought 4,934 closings in the St. George MLS, but the story beneath the surface reveals why some sellers win while others stall. We contrast national headlines with hyper-local micro-markets, breaking down the $600k–$700k heart of the market and the $500k–$1M band where inventory hovers around four months—functionally balanced and quietly resilient.Why Values Hold (Despite Record-Low Affordability):Prices roughly doubled since 2019 while rates climbed, making the path to ownership steeper than ever. Yet values haven't collapsed. We walk through the fundamentals: limited inventory, cautious but active buyers, and a lending environment that keeps foreclosures microscopic. The twist? Buyer behavior has shifted—picky, skeptical, laser-focused on value—which is where many sellers run into trouble.What You'll Learn:Why sellers get 95% of asking with the right strategyHow affordability hurts buyers but stabilizes values locallyMicro-market breakdown by price band and inventory levelsWhy cautious buyer behavior shapes showings and offersThe 25% first-listing failure rate and how to avoid itAspirational pricing vs strategic market positioningCondition, marketing, and price as the only controllablesHow to create the "auction effect" and win comparisonsManaging seller fatigue with data and smart cadencePractical outlook and preparation checklist for 2025The Gap Between Data and Feel:We break down why homes that start with aspirational prices often end with weeks of silence and eventual price cuts. This isn't about guessing—it's about framing your list price to create urgency, managing the emotions that surface once your home is under the lights, and understanding that condition and price do the heavy lifting marketing can't.Your Playbook:If you're a first-time buyer, you'll learn how to navigate price bands, spot mispriced opportunities, and act with confidence when value appears. If you're selling, you'll get the day-one checklist that wins the comparison game before the first showing even happens.The Bottom Line:The market is neither crashing nor booming—it's recalibrating. Inventory is balanced, buyers are selective, and success belongs to those who align with reality rather than headlines. We share the framework that separates sellers who close in 30 days from those who chase the market down for six months.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly pr

  18. 89

    Make Sure Your Home Sells Next Year

    A hard truth sits under the holiday sparkle: 4,934 homes sold in St. George this year, but 2,600 listings canceled or expired. If your home didn't sell the first time, you're not alone—and you're not stuck. We break down exactly why more than half of first attempts fail and show you the simple three-lever framework to recover: prepare, present, and price with purpose.The Three Levers That Determine Success:Most homes that sell find their buyer within 30 days of hitting the right price. If yours didn't, you likely missed on one of these three critical levers—and the good news is, all three are fixable.PREPARATION — The quiet multiplier most sellers skip. Buyers don't compare your home to what it could be; they compare it to the 20 other homes they're touring this weekend. Small fixes and strategic updates create momentum that generic "marketing plans" can't overcome.PRESENTATION — Your digital debut sets the tone before anyone walks through the door. Professional photography, twilight shots, drone angles, and a polished online presence aren't extras—they're the difference between 3 showings and 30.PRICING — The fulcrum that creates urgency or collects dust. We challenge the costly trap of basing price on what you "need" rather than what the market will pay, and explain why disciplined pricing beats wishful thinking every time.What You'll Learn:Why 2,600 listings failed while 4,934 succeeded (the real data)How global headlines matter less than local pricing disciplineThe emotional cycle of change and motivation checksWhy "guide vs hero" matters when choosing an agentA step-by-step audit to relaunch with confidenceReal-time demand signals and 30-day conversion windowsHow to face the market with courage, not desperationHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Holiday Setup And Personal Stories[00:04:50] Year-End Market Stats Revealed[00:08:20] The 50 Percent Failure Problem[00:15:00] The Marketing Myth Exposed[00:21:40] From Pain To Plan: Guide And Hero[00:24:00] The Step‑By‑Step Seller Audit

  19. 88

    "My House Is Too Big" — 73-Year-Old's Downsizing Truth (+ The Legacy Living Blueprint)

    On this episode, if the house feels bigger than your life, you're not alone. We dig into the real reasons so many people are trading square footage for freedom—from hard data on the downsizing wave to deeply personal stories that make the choice make sense.You'll meet Mary, who chose family proximity and safety after losing her husband, and Judy, who discovered that modern assisted living looks less like a care center and more like a vibrant community with chef-prepared meals, daily connection, and a lighter mental load. Both found relief, new friends, and lives that finally fit.We break down the friction points that stall good decisions: sorting a lifetime of belongings, funding the next place, and fixing deferred maintenance without turning your home into a construction zone. Then we map a clear path forward with the Legacy Living Blueprint—our practical, step-by-step framework to help you move from overwhelm to action.We challenge the costly habit of asking "How little can I do?" and show why "How do I maximize value?" is the better question in today's market. For those who need to move first, we explain a cash-offer option that releases equity upfront, handles make-ready work after you've relocated, and often nets more at closing.Most of all, we reaffirm a simple truth: your legacy isn't about square footage. It's about your peace, your people, and your next chapter—whether that's a sunny condo, a right-sized new build, or a vibrant senior community.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Kicking Off The Downsizing Boom[00:07:20] Holiday Plans And Money Habits[00:12:56] Why So Many Are Downsizing[00:17:15] Mary’s Move And Safety Fears[00:22:02] Assisted Living Today: Food And Community

  20. 87

    This $200 Photo Mistake Costs A Seller $20,000 — Pro Photographer Reveals What NOT To Do

    Why do some listings explode with showings while others sit with price cuts?In this episode, we sit down with world-class architectural photographer James Burkett—a pro who’s shot over 10,000 homes—to reveal how preparation, staging, and smart visuals can add tens of thousands of dollars to your sale price.If you’re selling soon (or preparing a listing for a client), this is your complete playbook for creating scroll-stopping photos, maximizing buyer interest, and protecting your home’s first impression.What You’ll Learn• Why model-ready presentation changes buyer behavior• The three tiers of prep: essential basics, curb-appeal polish, and strategic repairs• Common photo-killers that quietly cost sellers thousands• When to delay a photoshoot to avoid ruining your lead image• How twilight photography and drone angles boost clicks and perceived value• Tips for lighting, counters, windows, yards, and more• How to detach personal pride from true market value• When AI staging helps—and when it breaks trust• Real stories: a simple cottage that sold for $50k over ask, and a luxury listing that lost money by skipping prep• Why longer buyer “linger time” leads to stronger offersWhy It MattersHomes must look like the ones buyers shop. Clean counters, matched bulbs, sparkling windows, cared-for yards, and thoughtful staging tell buyers, “This home is worth it.” Great visuals don’t just attract clicks—they raise offers.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Setting The Stage: Zillow Fails[00:05:11] Model-Ready Mindset For Sellers[00:09:51] Common Photo-Killers To Fix[00:13:25] When To Delay The Shoot[00:17:05] Buyer Psychology: Time In Home[00:22:15] How To Reach The Team

  21. 86

    Get Ready For The "How's The Market?" Questions For Those Holiday Parties

    Ever get cornered at a holiday party with the same three questions: How’s the market, when will rates drop, and is a crash coming? We tackle them head-on with real numbers, real talk, and a real-life move at a 7 percent rate to show how life needs can outweigh rate anxiety when the fit is right.We break down why home turnover has fallen to the lowest level in decades, how “hostage mortgages” keep people parked in homes that no longer serve them, and what the latest sales-per-1,000-homes data actually means for buyers and sellers. Then we pull back the curtain on the most common rate myth: if mortgages fell to 5 percent tomorrow, prices would likely jump as demand floods back, sparking bidding wars and fresh FOMO. That’s the paradox of affordability—cheaper money often raises the price tag.We also address crash fears with facts. Lending standards today are strict, foreclosure levels remain tiny relative to total households, and there’s no broad wave of forced selling to drive a steep drop. Instead, we focus on practical strategy: decide based on your life horizon, budget resilience, and the total cost of ownership. If the move solves real problems—space, parking, location, lifestyle—it may be worth acting now and treating future refinance opportunities as upside rather than the plan. Along the way, we share a candid story of selling in Little Valley and buying in Bloomington for more land and a better daily life, even with a higher rate.If you’re weighing buy, sell, or stay, this conversation gives you a clear framework to cut through noise and move with confidence. Subscribe, share with a friend who’s on the fence, and leave a review with the one question you still want answered.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] The Three Questions Everyone Asks[00:04:38] Home Turnover Hits Decades-Low[00:09:45] Hostage Mortgages And Affordability[00:14:30] What The Sales Data Really Shows[00:19:20] How's The Market Depends On You

  22. 85

    How St. George Spent $19,015 to Feed 437 Families — And You Helped Without Knowing It

    What if your everyday spending quietly funded a warm meal, a clean shirt, and a second chance? We open with hard numbers—437 families, 2,140 people fed, 187 volunteers, 164 drivers, and $19,015 in gift cards—then trace how those outcomes happen when a community decides to route its money with intention.We share a clear snapshot of the housing market that cuts through the noise: more than 400 homes under contract in 30 days, with boomers driving moves and luxury sales still closing. That churn powers jobs and services—from title and lending to painters and cleaners—and, when planned well, it fuels charity. We talk about earmarking a slice of every closing to fund holiday aid, turning inconsistent generosity into a reliable engine that shows up when it counts.Our guest, Deven Macdonald, the local Chick-fil-A operator, brings a candid look at building people through business. On peak days, his teams feed 500 guests in 10 minutes per store, a feat that only works with dozens on the clock and tight margins. That same operation donates 200 breakfast burritos to support volunteer drivers and makes 10–15 daily contributions to local causes. The thread is simple: commerce isn’t the villain—misalignment is. When business is designed around community outcomes, the receipts become rescue.The most moving moments come from people who received help and returned to give, including a family who declined a basket after benefits resumed so someone else could eat. That’s the St. George signature: generosity that scales because it’s personal. Join us—swing by the Giving Machines, support the Basket Brigade, and keep the flow of kindness strong.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Holiday Impact By The Numbers[00:05:40] Who’s Moving And Why Right Now[00:09:30] High-End Sales And Lifestyle Buying[00:14:40] The Real Cost Behind Fast Service[00:18:00] How Money Flows Through A Community[00:22:10] Basket Brigade Funding And Logistics

  23. 84

    400 Families Need Thanksgiving Help — How St. George Can Close The $3,000 Gap

    The holidays feel different when generosity has a plan. We're opening the door to St. George's giving season with a behind-the-scenes look at the Basket Brigade—our annual effort to deliver full Thanksgiving dinners to families across the city.This year, demand is surging past records with over 400 nominations, and we're facing a $3,000 funding gap. But we're tackling it the same way we always do: one $65 donation, one driver, one doorstep at a time. Every basket includes nonperishables plus a gift card for turkey and pie, built on dignity and choice, not just charity.HOW YOU CAN HELP:🎁 Donate $65 to fund a full family basket📝 Nominate someone who needs love this season🚗 Volunteer to pack or deliver on routes👉 stgeorgebasketbrigade.orgWe also cover Cookies & Cocoa with Santa (RSVP required), our Pie Day open house with hugs and pies, Coins for Kids for large foster and adoptive families, plus a full roundup of local holiday arts—Handel's Messiah, Jubilee of Trees, Dickens Festival, and Tuacahn performances.For families who depend on school lunches, a well-stocked pantry during the break can be a quiet lifeline. Want to be part of a story that ends at a table set for everyone?"Please help us help you, help the community."💬 Share this episode with a friend⭐ Leave a review🔔 Subscribe so you don't miss what's nextHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Warm-Up, Intros & Community Pride[00:05:50] Record Nominations And Funding Gap[00:11:45] Cookies & Cocoa With Santa Details[00:17:15] Coins For Kids And Big Families[00:24:10] Final Appeal And Community Impact

  24. 83

    7 Unfinished Homes Reveal the Truth About St. George's Housing Market

    Seven unfinished houses sitting side-by-side reveal the real story behind Washington County's housing market—and where the smartest deals are hiding right now.We break down the "builder wars" reshaping St. George real estate: a tough 1–1.5M middle band where specs sit unsold, surprising strength in luxury homes above 1.5M, and aggressive entry-level competition where national builders are buying rates down to 3.9% and winning with monthly-payment math that adds $100K–$140K in buying power vs. traditional 6% financing.🏠 WHAT WE COVER:✅ Why market averages hide the truth—months of supply by price band✅ The builder trap from 2021–2022: high land costs, overbuilt inventory, opportunity today✅ Sub-$500K incentives that let new builds crush resale competition✅ The 1–1.5M "deal zone" and how to negotiate hard✅ Upper luxury resilience and how to verify seller motivation✅ Why equity built since 2020 prevents crash fears✅ Migration trends keeping Southern Utah demand strong✅ Seller strategy: pricing, credits, buydowns, and staging that works✅ Builder tactics: align finishes to bracket, design for livability, watch carry costs✅ Buyer playbook: compare monthly payments, not just list pricesWHO SHOULD WATCH:Entry-level buyers hunting sub-$500K deals | Entry-luxury buyers eyeing the 1–1.5M zone | Builders navigating inventory and incentives | Sellers pricing in today's reality | Anyone serious about Washington County real estateHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Setting The Table: Who This Helps[00:05:10] The Seven Unfinished Homes Story[00:10:10] Inventory Math: Months Of Supply[00:16:00] Buyer And Seller Mindsets[00:20:00] Guidance For Builders And Final CTAs

  25. 82

    Markets Don’t Decide Moves, Milestones Do

    We use the Five D’s—diamonds, diapers, divorce, death, downsizing—to answer the real question behind “Is it a good time?” and show why life events, not headlines, should guide your next move. Rates matter, but strategy, prep, and timing to your needs matter more.• Defining the Five D’s as a decision framework• Why 2022 was the peak and why that’s okay• How seasonality helps and hurts sellers• Tenant-occupied listing pitfalls and fixes• Smart prep: paint, photos, pricing discipline• Why timing the market is a myth• Creative finance options and buydowns• Real client stories for each D• Current St George outlook and resourcesHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Meet The Hosts And Today's Focus[00:07:04] Introducing The Five D's Of Real Estate[00:13:05] Tenants, Prep Work, And Listing Strategy[00:19:10] The Five D's Create Constant Demand[00:22:20] Real Client Stories Behind Each D

  26. 81

    Your Three-Bedroom Isn’t A Resort And The Market Knows It

    We break down why many St. George short‑term rental owners are exiting, where three‑bedroom townhomes are getting hit, and why some luxury pockets still hold value. We compare peak‑era payment math to today’s rates, outline options to hold, reposition, or sell, and share real comps across subdivisions.• causes of the covid‑era buying frenzy and cheap money• how higher rates reset supported values via monthly payments• why groups favor larger, amenity‑rich homes over three‑bed units• real comps showing six‑figure declines in some pockets• examples of luxury and select communities holding or rising• one year of STR inventory signaling a buyer’s market• hold vs reposition vs sell frameworks and timelines• tax loss considerations and redeployment optionsHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Setting The Stakes: STRs In Trouble[00:06:30] How Airbnb Took Over And Why It Matters[00:10:55] Covid, Cheap Money, And The Buying Frenzy[00:16:20] Bookings Fall And Bills Rise[00:19:40] The Three-Bedroom Problem

  27. 80

    If Rates Fall Fast, Prices Will Run Faster

    If you’re holding out for a 3 percent mortgage, here’s the wake-up call: that era was a one-off born of massive intervention, and a return would likely explode home prices overnight. We break down how mortgage lending actually works, what investors need to fund loans, and why a healthy housing market probably lives closer to long-run norms. Instead of chasing an illusion, we map out what “slightly lower” rates could look like and how small moves can open big doors if you’re positioned before the crowd.We also zoom out from rates to the forces shaping your day-to-day search. Inventory in our area jumped from roughly 300 homes in 2021 to about 1,480 today, which sounds like relief but also feeds analysis paralysis and contract fallout over tiny inspection items. Add modern swipe habits and the fear of acting alone, and you get the largest backlog of qualified buyers we’ve seen in years. If rates tick down even modestly, that pool could rush back in together—and when that happens, price gains can outpace any monthly payment savings from waiting.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Setting The Big Rate Question[00:04:05] Senior Games And Market Vibes[00:09:40] Inventory Then Versus Now[00:15:00] Affordability, Payments, And Myths[00:21:40] Final Thoughts And How To Reach Us

  28. 79

    What People Are Actually Buying This Fall—and Why It’s Not About Price Per Square Foot

    Buyer demand is rising into fall, and the shift shows up in the contracts we just closed. We open our playbook on 10 real transactions across Southern Utah—from a $1.375M new-build in Tonaquint Cove to a $1.875M modern-farmhouse estate in Hurricane with its own pond, a $385K Cedar City starter, and several mid-range homes shaped by lifestyle, land, and lending.Short-term rentals face a reset. HOA policy changes near Sand Hollow cut into nightly rental income and forced tough choices. Elsewhere, a VRBO bringing in $50–60K/year became the funding source for a new project up north. Investors sold “low” to buy “better,” prioritizing stronger ROI over sunk costs. On the financing front, seller credits to buy down rates often beat big price cuts for monthly affordability—about six in ten financed offers now ask for closing cost help. Our takeaway: lead with transparency, use terms strategically, and match the asset to your life, not a spreadsheet myth.Want a deeper dive into winning strategies? Join our Ultimate Home Selling Seminar on October 16th, 6–8 p.m., at the St. George Chamber of Commerce. Subscribe, share with a friend who’s wavering on a move, and leave a review with your biggest surprise from these deals.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Demand Spike Defies Fall Trends[00:05:06] What Buyers Are Choosing Now[00:09:05] Cedar City Affordability Story[00:14:12] Retirees, Lifestyle, and Location[00:18:20] Small New Builds vs Older Two‑Stories[00:22:00] The Elephant: Roads and Power Lines

  29. 78

    How St. George Sellers Are Winning in a "Tough Market"

    Sellers keep hearing it’s a “tough market,” yet homes across St. George are still moving—and the ones that move fastest and highest follow a clear, repeatable process. We open the playbook we’ve built over 2,000 Southern Utah transactions and walk you step-by-step through how to sell for more, in less time, with fewer headaches.We start by flipping the script: think like a buyer to see the gaps that stall showings and offers. Then we get tactical. You’ll learn why price per square foot and average days on market routinely mislead, how to use a tidy-up checklist to boost first impressions, and which high-impact repairs and updates consistently deliver outsized returns. We share specific examples, including a downtown sale that invested about $18,000 into targeted fixes and closed $31,000 over asking in seven days, even with higher rates. We also unpack staging strategy—when it’s worth it, how it guides the buyer’s eye, and why it shortens time to offer.From there, we demystify pricing to win versus pricing not to lose, outlining how to create day-one urgency that attracts multiple offers instead of chasing the market. We cover negotiation without emotion so you protect both net and timeline, and we map the contract-to-close path so you know what to expect, what to ignore, and how to avoid last-minute surprises. Throughout, we keep it practical, local, and grounded in real St. George results.Want the full Ultimate Home Selling Guide or details for our October 16 seminar at the St. George Chamber of Commerce? Visit gostgeorge.com or search The Larkin Group and message us. If this conversation helped, follow the show, share it with a neighbor who’s thinking about listing, and leave a quick review so more local sellers can win.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Intro and welcome[00:09:05] The Seven-Step Selling Framework[00:11:01] Step 1: Think Like a Buyer[00:13:10] Step 2: Declutter, Depersonalize, Deep Clean[00:16:40] Step 3: High-Impact Repairs & Updates[00:19:55] Step 4: Staging That Sells[00:21:59] Step 5: Price to Win, Not to Lose[00:23:45] Step 6: Negotiation Without Emotion[00:24:10] Step 7: Contract-to-Close Roadmap

  30. 77

    Your House is Secretly Making You Money While You Sleep

    We explore the three financial benefits of homeownership that create a $17,261 annual advantage for property owners versus renters. Jeremy and Jesse break down how even in a flat market, homeowners still come out financially ahead.• Home appreciation historically delivers consistent value over 10-year periods, with Utah seeing 60% growth in the past decade• Principal reduction builds equity with each mortgage payment instead of building someone else's wealth• Tax savings provide substantial annual benefits based on your income bracket• Fear and lack of information prevent many people from making wealth-building real estate moves• The Larkin Group has helped 135 families buy or sell homes this year at an average price of $525,000• Decision paralysis often comes from assumptions rather than actual market conditions• Real estate professionals provide valuable perspective beyond just informationHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] The $17,261 Homeowner Advantage[00:08:30] Living the Dream Mindset[00:03:27] Recent Real Estate Success Stories[00:08:20] Three Financial Benefits of Homeownership[00:14:35] Decision-Making: Fear vs. Education[00:19:30] Car Buying Parallels to Real Estate

  31. 76

    The Market Isn't What You Think

    The real estate market has shifted dramatically, but who's really holding the cards when it comes to buying and selling property? We explore how the term "buyer's market" creates misconceptions about who has the power in real estate transactions.• Challenging the thin-slicing assumption that a "buyer's market" means all sellers are desperate• A client in the $1.1-1.2 million range lost four consecutive properties despite abundant inventory in that price range• Multiple offers still happening on well-priced, desirable properties even in a "buyer's market"• The best homes priced correctly will always sell immediately, typically within 2-21 days• Real-world examples of people currently buying and selling: divorce situations, investors, downsizers, probate cases• Counter-intuitive pricing strategy: pricing slightly below market often yields the best final results by creating competition• Homes that don't sell within 21 days are receiving market feedback about their price pointHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Who's Really Holding the Cards?[00:04:20] Dixie Days Festival Events[00:08:20] Buyer's Market Misconceptions[00:11:30] Multiple Offers in a Buyer's Market[00:14:40] Real People, Real Estate Moves[00:20:50] Pricing Strategy for Best Results

  32. 75

    Cruel Real Estate Summer | Why No One's Happy

    In today's real estate market, everyone is unhappy but each in their own way – creating what's been called the "Anna Karenina housing market." This perspective helps explain why builders are offering incentives, sellers are reluctant to lower prices, and buyers face the double challenge of high rates and high prices.• Monthly payments for buyers are up 60% since 2021 despite values being down about 10%• 62% of builders nationwide offering significant incentives like $10-15K credits to buy down interest rates• One in five sellers has cut prices while many others are choosing to delist rather than reduce• Many 2022-2023 buyers now find themselves underwater on their mortgages• Life reasons still drive moving decisions: retirement, family needs, downsizing, job changes• People often prioritize money over experiences but at life's end regret not spending more time with loved ones• The market remains active with 565 homes under contract representing approximately 1,170 families in transitionHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Introduction: Cruel Real Estate Summer[00:01:54] Reflecting on National Tragedies[00:05:23] Information vs. Perspective in Real Estate[00:09:00] The Anna Karenina Housing Market[00:16:40] Money vs. Family in Selling Decisions[00:22:42] Real Life Reasons People Move

  33. 74

    Time in the Market: Why Pricing Strategy Trumps Timing

    Despite widespread perceptions of falling home prices, real estate values in Washington County have remained remarkably stable over the past two years, with data showing the median sales price holding steady or slightly increasing.• The gap between seller expectations and buyer valuations is at a 17-year high• Most homes sell within two weeks of hitting the right price point• After just 45 days on market, buyers begin questioning what's wrong with a property• Emotional buyers consistently pay more than logical, negotiation-focused buyers• Strategic underpricing can create multiple offers and higher final sale prices• Current market shows nearly as many price reductions as new listings• Small repairs before listing can dramatically change buyer perception• Working with experienced agents who understand market psychology is crucialIf you want to get in touch with Chantry Abbott at Guild Mortgage, call or text 435-979-1775 or simply Google "Chantry Abbott Guild Mortgage." Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Real Estate Morning Drive Introduction[00:03:00] The Reality of Price Reductions[00:06:30] The Widening Gap in Home Value Perception[00:10:48] The Psychology of Days on Market[00:16:03] Emotional vs Logical Buyers[00:19:36] The Duplex Case Study[00:23:20] Trust Your Agent's Pricing Strategy

  34. 73

    The Next 12 Months | Real Estate Market Crash Or Recovery?

    Jeremy and Jesse ask the burning question on everyone's mind: are we headed for a real estate market crash or recovery? The real estate market is experiencing a tale of two markets, where buyers and sellers are waiting for opposite outcomes.• Buyers and sellers both playing a waiting game for different reasons• Western US currently has 190,000 sellers but only 122,000 buyers• Current market more balanced than either buyer or seller dominated• Property values still significantly higher than pre-pandemic levels• Even a 0.5% mortgage rate drop only saves $133/month on a $400k home• 38% of American homeowners have no mortgage• 50% of homeowners have 50% or more equity in their homes• Rate lock effect keeping many potential sellers from listing their homes• Major foreclosure crisis statistically impossible in current market conditions• Waiting for perfect market timing often costs more than it savesText Jeremy at 435-862-8467 to receive your own Property Impact Report and get personalized insights about your home's value.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Crash or Recovery Question[00:05:38] The Tale of Two Markets[00:09:30] Property Impact Reports[00:15:12] Shifting Buyer-Seller Dynamics[00:17:32] Interest Rates and Affordability[00:21:38] Why a Housing Crash Is Unlikely[00:23:00] The Reality for Buyers and Sellers

  35. 72

    Are People Actually Buying And Selling?

    Jeremy Larkin shares insights from his recent wedding and how they parallel the real estate buying and selling process. The real estate market continues to move steadily despite misconceptions that activity has stalled due to higher interest rates and price concerns.• Delisting's are at an all-time high as sellers refuse to accept current market realities• People mistakenly believe no one is buying when in fact 90 homes went under contract in the last week• Waiting for interest rates to drop is not a strategy, especially when life circumstances require a move• A property is only worth what a buyer is willing to pay, regardless of appraisals or estimations• The Larkin Group has closed approximately 115 transactions this year alone• Five wedding lessons applicable to real estate: don't wish away the process, expect resistance, difficulty doesn't mean it's wrong, painful processes can be bonding, and good decisions are worth it in the end[00:00:00] Jeremy's Wedding & Real Estate Parallels[00:05:20] Downtown St. George Development Updates[00:10:05] Perception vs. Reality in Today's Market[00:16:30] Proof People Are Still Buying Homes[00:22:40] Five Wedding Lessons for HomebuyersHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

  36. 71

    How Costly Can It Be To Shortcut The Home Selling Process?

    When it comes to selling your home in today's St. George real estate market, preparation makes all the difference between success and disappointment. With approximately 1,750 listings currently available in Washington County and fewer active buyers than during the pandemic boom, sellers face a fundamental challenge: how to make their property the obvious choice when buyers have so many options.The market reality has shifted dramatically. Gone are the days when desperate buyers would overlook flaws and bid well above asking price. Today's buyers have leverage and aren't afraid to use it. As one cash buyer recently told a seller reluctant to negotiate: "I'm not trying to be a jerk, but there are so many choices. If you don't want a nice cash buyer with a fair offer, I'll go somewhere else."Yet well-prepared homes are still commanding strong offers—typically around 98% of asking price once properly priced. The difference lies in the preparation. Seemingly small details like dirty baseboards, grimy light switches, dusty window sills, and neglected air vents create psychological barriers for buyers. As one prospective buyer noted during a showing, "If I look up and see dirty air ducts, I wonder what else they haven't maintained."Ready to make your home stand out? Contact The Larkin Group today for a personalized selling strategy that maximizes your home's potential.Blog PostHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] The State of St. George Real Estate[00:04:25] Current Market Conditions and Buyer Behavior[00:08:48] Telling the Emotional Story of Home[00:11:50] Critical Details That Sell Homes[00:16:23] The Value of Slowing Down[00:19:45] Deep Cleaning and Final Investment Tips

  37. 70

    Are Buyers and Sellers In A Stand-off?

    The real estate market is experiencing a fascinating standoff between buyers and sellers that resembles a high-stakes game of chicken. After 11 years of consistent price appreciation that culminated in the pandemic-fueled buying frenzy, we're witnessing a necessary period of market correction. This isn't a crash – it's simply the market taking a breath after a marathon sprint.What makes today's market so challenging is the psychological dynamic at play. Sellers who've watched neighbors sell for premium prices during the peak are reluctant to accept current market realities. They anchor their expectations to past prices rather than present conditions, often missing the forest for the trees when it comes to their overall financial picture. Consider that a home purchased in 2017 for $340,000 might now sell for $575,000 rather than the hoped-for $650,000 – still a substantial $235,000 profit, yet many sellers feel disappointed.The numbers tell the story: in just one week, we saw 44 homes withdrawn from the market as sellers refused to adjust prices, while 134 homes went under contract. The key insight? 98% of homes that sell do so within 2-3 weeks of hitting the right price. Time is not a seller's friend in this environment – properties lingering for months inevitably face buyer skepticism and lowball offers.Certain segments face greater challenges, particularly vacation rentals with approximately two years of inventory. These owners often confront the painful choice between monthly losses and selling at a discount. For buyers, the question of timing remains complex – while sociological indicators suggest prices may continue softening, personal circumstances often dictate when you need to make your move.Whether buying or selling in today's market, success depends on recognizing the fundamental reality: sellers aren't competing with buyers but with other sellers. Those who price correctly and act decisively will achieve the best outcomes in this transitional market. Ready to navigate these complex waters with experienced guides? Visit gostgeorge.com to download our summer home buying and selling guides and connect with our team.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

  38. 69

    Preparing Your Home to Be the Prettiest at the Dance

    The shifting real estate landscape demands new strategies from sellers who might unknowingly be sabotaging their own success. Jesse Poll and Jessica Taggart Marron dive into this timely topic with candid conversation and practical advice for today's market.After seven years of sellers holding nearly all the cards, buyers now have options—and they're using that leverage. Through revealing stories and real-world examples, our hosts illustrate how seemingly minor issues can derail transactions. One seller nearly lost their buyer over a $250 home warranty dispute, while another couldn't fathom their million-dollar property would sell for less than their aspirational asking price.The market isn't crashing, but it is "healing" from an unsustainable period of growth. This correction means understanding the temperature of your specific market segment is essential. While homes under $500,000 in certain areas might still favor sellers, properties over $1 million face a staggering nine-month supply of inventory with just 40 monthly buyers for 358 available homes.Jesse and Jessica share game-changing tactics for today's environment, including the underutilized "reverse offer" strategy. When buyers return for second showings, sellers can take the initiative by presenting an offer first—demonstrating flexibility that might secure hesitant buyers. They also advocate for pre-inspections, creating transparency that builds buyer confidence rather than skepticism.Property preparation remains crucial, with seemingly minor details making major differences. Matching light switches, clean HVAC filters, and addressing carpet issues directly rather than offering concessions can prevent buyers from overestimating repair costs and dramatically reducing their offers.Whether you're selling now or considering it in the future, this episode provides crucial perspective on navigating today's changing market with strategies that position your property as "the prettiest at the dance." Connect with us to learn more about implementing these approaches for your specific situation.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

  39. 68

    Are St. George Home Prices Crashing?

    "Are St. George home prices crashing?" It's the question on everyone's mind, and in this enlightening conversation, Jeremy Larkin and professional appraiser Carl Wright deliver the definitive answer backed by hard data and decades of market experience.The short answer? No crash here. Home values in St. George have decreased just 2% year-over-year, a modest adjustment that's nowhere near the 40-50% freefall we saw during the 2008 housing crisis. Carl, whose R1 Appraisals requires appraisers to complete 2,000 hours of apprenticeship (compared to just 120 hours of schooling for realtors), brings a valuation specialist's perspective to what's really happening beneath the headlines.What makes this episode particularly valuable is the segment-by-segment breakdown of the market. While short-term rentals are "getting blasted" due to oversupply, townhomes are "selling like hotcakes" and actually appreciating in value. This nuanced view explains why some properties sit while others fly off the market. With 16% more inventory but only 2% more sales compared to last year, we've shifted from a seller's market to a buyer's market – a transition requiring smart strategies, not panic.For sellers, this episode offers practical wisdom on price reductions (the sweet spot is 2-5%) and the psychology of buyers who've already mentally categorized your home. For buyers worried about timing, Carl shares the remarkable statistic that St. George area home values have increased 650% since 1991, with no 10-year period in four decades showing a net decrease in values.Whether you're buying, selling, or simply caring for your most valuable asset, this episode cuts through the noise with clear guidance from two industry veterans who've successfully navigated multiple market cycles. Listen now to gain the perspective you need to make confident real estate decisions in today's evolving market.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalueTimestamps:[00:00:00] Intro[00:02:16] Meet Carl Wright of R1 Appraisals[00:06:25] Appraiser vs. Realtor: What's the Difference?[00:10:50] Market Data: More Listings, Stable Sales[00:16:40] Price Reduction Strategy for Sellers[00:21:33] Long-Term Real Estate Growth in Utah

  40. 67

    Halftime Report: St. George Real Estate in 2025

    Is the St. George real estate market really slowing down in 2025? The numbers tell a surprisingly different story than what most people believe.The headline revelation from our mid-year analysis: Washington County has seen exactly the same number of home sales this year as last (within just nine transactions). Yet despite this consistent activity, there's an undeniable feeling of market deceleration among both realtors and homeowners. This disconnect between perception and reality creates both challenges and opportunities.What's actually happening is a dramatic increase in inventory—nearly 30% more new listings while sales remain flat. This growing imbalance is creating downward pressure on prices, forcing sellers to make difficult decisions about their expectations. From luxury estates selling for $7.45 million to modest park models at $80,000, the market continues to accommodate diverse needs, but with changing dynamics in each segment.The most revealing statistic? Homes currently take about 76 days to sell on average, but most properties find buyers within 2-3 weeks of hitting their "right" price. This pattern of initial overpricing followed by necessary reductions explains why so many listings show "price cut" notifications online. Smart sellers who price strategically from the beginning are still creating bidding wars and achieving excellent results—we've seen it happen twice in just the past month.For anyone considering a move, understanding your home's true equity position is essential before making plans. The difference between what you hope your home is worth and its actual market value can dramatically impact your next steps. Contact us for a professional equity assessment report at no cost and with no obligation—just clear, data-driven insights to help you navigate this evolving market.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

  41. 66

    Two House Tango

    The delicate dance of relocating in today's housing market presents a unique set of challenges for homeowners. In this eye-opening conversation, Jesse Poll welcomes Chantry Abbott from Guild Mortgage to break down what they've coined "the two home tango" – the often complicated process of selling one home while purchasing another.Drawing from his recent personal experience, Chantry candidly shares how even as a mortgage professional, he faced the reality gap between appraised value and market value when selling his own home. Despite having a professional appraisal supporting a higher price point, market forces ultimately determined his selling price at about 10-11% below peak 2022 values – a pattern consistent across today's housing landscape.The hosts tackle the psychological hurdle many sellers face: mentally banking on equity that reflects past peak prices rather than current reality. This disconnect creates the most common reason for real estate transaction failures today – homeowners making purchasing decisions based on best-case selling scenarios that don't materialize.But this isn't just a problem discussion. The conversation delivers practical solutions by outlining seven distinct strategies homeowners can employ when relocating, including: keeping your current home as a rental (with important tax considerations), writing contingent offers (with negotiating limitations), selling before buying (with contractual protections), qualifying for both mortgages simultaneously, utilizing various bridge loan options to access equity without carrying multiple payments, and exploring cash-backed offers.Whether you're actively planning a move or simply wanting to understand today's housing market dynamics, this episode provides invaluable insights from professionals who've both studied and personally navigated these challenges. Listen now to ensure your next real estate transition is a graceful dance rather than a stumbling misstep.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

  42. 65

    Downsizing: Should I Stay Or Should I Go?

    Are you living in a home with rooms you haven't entered in years? You're not alone. Empty nesters across the country find themselves maintaining spaces they no longer need, from basements that collect dust to second floors they rarely climb.The St. George Real Estate Morning Drive with Jeremy Larkin and Jesse Paul explores what they call "the downsizing dilemma" – should you stay in your oversized home or make a move to something more manageable? They identify two distinct groups of downsizers: those transitioning to senior living communities due to health concerns, and those simply seeking to escape the burden of maintaining too much house.For the first group, timing is everything. Far too many seniors wait until they have no choice but to move, creating a stressful situation where adult children must manage the entire process. Those who make the transition to senior communities consistently report wishing they had moved earlier, with many experiencing remarkable improvements in their quality of life through increased social engagement and freedom from home maintenance.The second group includes empty nesters who recognize their sprawling homes no longer serve their lifestyle. As one client memorably put it, maintaining his 3,700-square-foot home with pool and large yard was "interfering with my fly fishing." Another specified wanting a lawn he could mow "in less than an hour with a quiet lawnmower" – a revealing comment from someone clearly spending too much time on property upkeep.Larkin and Paul outline their "Legacy Living Blueprint," a five-step process designed to help downsizers transition with confidence. The systematic approach includes a thorough home assessment, data-driven pricing strategy, thoughtful preparation, strategic marketing, and a methodical selling process that maximizes results.What makes downsizing particularly appealing now is the significant equity many homeowners have accumulated, especially those who purchased before 2020. This financial opportunity, combined with the lifestyle benefits of right-sizing, creates a compelling case for action.Ready to explore your options? Visit GoStGeorge.com or search for the Larkin Group to request your copy of the Legacy Living Blueprint and start your journey toward a home that truly fits your life today – not the life you lived decades ago.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

  43. 64

    Home Sellers: "I Don't Want To Give My Home Away"

    A fascinating dichotomy exists in today's St. George real estate market where some sellers face bidding wars while others can't get a showing. We explore the crucial strategy of pricing homes correctly to create buyer competition rather than endless price reductions.• Current market data shows only an 18% chance of selling your home in the first month• Almost every home will sell within two weeks of hitting the right price• Strategic pricing creates buyer competition, like the $12 bottle of water at the Cosmopolitan• Proper preparation includes staging, decluttering, and professional photography• Inventory varies dramatically by price point: 2.8 months under $500K, 5.5 months from $500K-$1M, and 9.7 months over $1M• Homes that sell without price reductions typically get 99-100% of asking price• Most homeowners have 60% more equity than five years ago, far exceeding normal appreciation• The best time to contact an agent is 30-120 days before listing to ensure proper preparationIf you're thinking about selling your home, reach out to us at The Larkin Group to discuss how to position your property for maximum success in today's market. We're happy to have a conversation about your specific situation whether you're planning to sell now or in the future.

  44. 63

    Home Sellers Outnumber Buyers by 500,000 - What Does that Mean for St. George?

    The real estate game has completely changed in Southern Utah, and if you're thinking of buying or selling in St. George, Hurricane, or Washington County, this episode is a must-listen.What We Cover:• The New Market Reality - Why there are 500,000 more sellers than buyers nationwide and what it means for St. George• Utah's Price Drop Trend - We're #3 in the nation for price reductions (22% of listings!), but is this good or bad news?• Washington County's Tale of Two Markets - Homes under $500k selling in 4 months vs. luxury homes sitting for nearly a year• The Mortgage Payment Shock - How payments doubled to $3,200+ and why your neighbor's 2.5% rate is keeping them stuck• Buyer Power is Back - Why sellers are now paying $15k+ in concessions and how to navigate this shift• The "Two-Home Tango" - Selling and buying simultaneously in today's tricky market• Pricing for Success - Why 2021 prices are history and how to price competitively in 2025Whether you're a first-time buyer finally seeing opportunity or a seller wondering if now's the right time to move, we break down the local market dynamics that matter most to Southern Utah families.Perfect for: St. George area buyers, sellers, and anyone curious about where our local market is headed.

  45. 62

    What Are The Odds Of Selling Your St. George Home?

    We dive deep into St. George's segmented real estate landscape, revealing how price point dramatically shapes your selling experience and success odds.Market Segmentation by Price• Under $500K: Seller's market with 34% of homes selling within 30 days• $500K-$1M: Transitional market conditions• $1M-$2M: Buyer-favored environment• $2M+: Extreme buyer's market with only 2.9% selling in first 30 days and 34.3 months of inventoryCritical Market Metrics• Washington County averages 5.3 months of supply (balanced market overall)• Homes consistently sell for ~97% of asking price across all segments• Mortgage payments have more than doubled from $1,400 to $3,200 since 2019Buyer Psychology & Timing• The crucial 30-day threshold: After this point, buyer interest shifts from enthusiasm to skepticism• Even in seller's markets, buyers remain cautious and negotiate actively• Each neighborhood (Hurricane, LaVerkin, Toquerville, Ivins, St. George) operates as its own micro-marketThe Professional EdgeUnderstanding market "temperament" - the emotional and behavioral patterns of buyers and sellers - proves as valuable as traditional metrics like pricing and inventory.Planning a move in the next 12 months? Visit gostgeorge.com or search "Larkin Group" for downsizing guides, selling resources, and expert consultation.

  46. 61

    The Real People, And Stories of St. George Real Estate

    What makes a house a home? It's the stories, transitions, and human experiences that unfold within its walls. As real estate professionals with over three decades of combined experience, we've been privileged witnesses to thousands of these personal journeys.Consider the family who uprooted their lives and four children from Idaho to St. George when their employer promised remote work flexibility. They settled into a beautiful community with splash pads and pickleball courts, only to receive shocking news nine months later: "Just kidding, you have to move back." Their heroic adaptation to this corporate whiplash reminds us that behind every listing is a family navigating major life transitions.Or contemplate the countless elderly couples who moved to retirement paradises like St. George, only to discover the heartbreaking truth that their adult children, busy with their own families, rarely visit. "We always thought our kids would come see us more" is a refrain we've heard repeatedly, leading many seniors to sell their retirement dreams and relocate closer to family instead.The intimacy of our profession often surprises people. We enter clients' most private spaces—seeing the toothpaste splatters on bathroom mirrors and the forgotten home repairs that spouses have nagged about for years. This access requires extraordinary trust, a level not extended to most other professionals. As one client battling cancer while managing an out-of-state rental property discovered, sometimes the most valuable service we provide is honest guidance through difficult decisions.Perhaps most touching are the transformations we witness. One elderly client was deteriorating rapidly in her home due to isolation and stress. When family moved her to senior living, they expected it to be her final residence before passing away. Instead, within a week, she "came back to life," freed from the burdens that were literally killing her.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Intro.[00:03:10] Moving Back to Idaho After Relocation.[00:06:50] The Trust Between Clients and Realtors.[00:11:40] Cancer, Financial Strain, and Home Sales.[00:18:20] Downsizing Guides and Resources Offered.[00:22:14] Contact Information and Closing Remarks.#americancity #movinghacks #stgeorgeutah #thelarkingroup #realestateagency 

  47. 60

    5 Of The Best Luxury Homes In St. George, Utah

    Join Jeremy Larkin and Jessica Taggart Marron as they navigate the rapidly evolving landscape of high-end real estate in Washington County, Utah, where the definition of luxury has undergone a seismic shift.The conversation opens with a startling revelation: over 100 homes priced above $2 million are currently available in Washington County, a statistic that would have been unimaginable just a few years ago. A million dollars, once the definitive luxury threshold, now typically buys a relatively standard 3,000 square foot home. As Jessica puts it, "What used to be luxury a decade ago has really shifted, and it's kind of baffling."The duo takes listeners on a virtual tour of five extraordinary properties that showcase the diversity within today's luxury market. From a $2.65 million home adjacent to the new Red Cliffs Temple to a sprawling 5-acre estate in Hurricane asking $4 million, each property reveals something unique about buyer expectations. The conversation peaks with a look at former Parade Homes properties in Little Valley approaching $7 million and offering hotel-like 12,000 square feet of living space.Beyond the jaw-dropping numbers, Jeremy and Jessica share poignant insights about the human side of real estate. They recount stories of clients facing divorce, illness, and significant life transitions that drive property decisions regardless of price point. "We're enmeshed in people's lives—the beautiful and ugly parts," Jessica reflects, highlighting the privilege and responsibility of guiding clients through major changes.The episode concludes with optimism about the future of Washington County's luxury market. Despite national trends suggesting a slowdown, local indicators point to continued growth. With amenities like PGA Tour facilities and the natural beauty that makes areas like Kayenta "way cooler than Scottsdale or Palm Springs," the luxury market seems to be just warming up.Guest: Jessica Taggart MarronOffice: (435) 409-4014Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue[00:00:00] Intro.[00:06:25] Deal of the Week: Sand Hollow Stunner.[00:13:56] Life Changes and Real Estate Challenges.[00:16:03] The Changing Definition of Luxury.[00:18:08] Five Favorite Luxury Properties Tour.[00:22:26] Final Thoughts on Washington County's Luxury Market.#podcast #thelarkingroup #realestate #stgeorgeutah #sandhollow 

  48. 59

    What To Do When You Need To Buy A Home Before You Sell

    Trapped between homes? You're not alone. Today we tackle what might be the single most challenging obstacle in real estate: how to sell your current home and buy your next one without getting caught in financial quicksand.The numbers tell a sobering story. The average mortgage payment in Washington County has skyrocketed from $1,443 in 2021 to $3,200 today. This dramatic jump means homeowners need substantially more capital to make their next move than ever before – often hundreds of thousands in equity that's locked in their current property.Joined by mortgage expert Chantry Abbott from Guild Mortgage, we explore why traditional solutions fall short. Contingent offers get rejected. Bridge loans saddle you with potentially three separate payments. Home equity lines become interest-rate traps. For seniors transitioning to assisted living, empty nesters downsizing, or families eyeing that perfect new construction home that won't wait, these challenges can seem insurmountable.That's why we're excited to share our Certified Pre-Owned (CPO) program – a revolutionary approach that eliminates the stress of simultaneous transactions. Our partnership group buys you out of your current home at fair market value, giving you immediate cash to move forward. We then professionally improve the property and sell it at a premium, with you receiving the enhanced proceeds minus a reasonable service fee.The results speak for themselves. Homeowners avoid DIY improvement mistakes, maximize their property's value through targeted professional upgrades, and most importantly, escape the mental and financial strain of being caught between properties. We're seeing clients consistently come out ahead financially while enjoying a genuinely stress-free transition.Guest: Chantry Abbott with Guild MortgageWebpage: https://branches.guildmortgage.com/ut/stgeorge/chantry-abbott-521-sgcab.htmlHave other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue#podcast #realestate #thelarkingroup #americancity #investing #saintgeorgeutah #stgeorgeutah [00:00:00] Intro.[00:05:25] Rising Housing Costs and Payment Shock.[00:08:30] Traditional Solutions and Their Problems. [00:12:45] Certified Pre-Owned: A Stress-Free Alternative.[00:17:10] Maximizing Your Home's Value Professionally.[00:22:15] Why Talking to a Lender First Matters.

  49. 58

    St. George Says Goodbye To Ironman Race

    The curtain is falling on Ironman St. George after an impressive 15-year run that transformed our community and established Southern Utah as a premier destination for endurance events. This bittersweet farewell marks the end of a significant chapter in our local sports history.Join host Jeremy Larkin and special guest Colby Nielson, a longtime race volunteer coordinator and high school math teacher, as they unpack the fascinating history and impact of Ironman in St. George. From its beginnings as a full-distance race to the switch to the 70.3 format, and even hosting both World Championship events during COVID when traditional locations couldn't, St. George has built an incredible Ironman legacy.The episode takes listeners through the challenging race course that's become legendary among triathletes worldwide – from the swim at Sand Hollow Reservoir to the notorious Snow Canyon climb and the electric finish line atmosphere at Town Square. Nielson shares behind-the-scenes insights about volunteer coordination, race day logistics, and what makes this event so special.We explore the complex community dynamics surrounding Ironman, acknowledging both the passionate supporters and those who've found the event disruptive over the years. The conversation touches on how road closures, traffic patterns, and business impacts have created mixed feelings about the race, while also celebrating the tremendous economic and reputational benefits it has brought to the region.With approximately 2,500 athletes registered for this final race on May 10th, the hosts emphasize that volunteer opportunities remain available for anyone wanting to be part of Ironman history. Sign up to Volunteer NOW at St. George Ironman on May 10th 2025:https://ironman.greaterzion.com/community/volunteer/https://ironman.volunteerlocal.com/volunteer/?id=87108Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue#podcast #realestate #americantown #saintgeorgeutah #thelarkingroup #stgeorgeutah #ironman #halfironman [00:00:00] Intro/Ironman St. George Ending Announcement[00:03:30] Behind The Scenes with Race Volunteer.[00:06:50] Understanding Ironman Distances and Races.[00:11:00] History of St. George Ironman Events. [00:14:40] Race Course Details and Logistics. [00:20:15] Community Impact and Final Call for Volunteers.[00:22:30] Growth, Traffic Concerns and Future Outlook.

  50. 57

    Why Waiting Last Minute To Talk To Your Realtor Is A Bad Idea

    When Grace, a 94-year-old homeowner with three escape-artist cats, called about selling her home, she embodied the dilemma countless homeowners face: waiting until circumstances force their hand rather than planning ahead. This revealing episode explores the hidden costs of last-minute home selling decisions and offers a refreshing alternative to the rushed, high-pressure approach many sellers experience.We dive deep into the psychology behind why people delay critical real estate decisions. From the fear of being pressured by agents to the belief that finding your next home should always come first, these common misconceptions create unnecessary stress when life suddenly demands action. Through compelling real-world examples, we demonstrate how putting the cart before the horse – finding a new home before selling your current one – often leads to unrealistic price expectations and compromised negotiations.The harsh reality is that markets don't respond to personal needs. When you suddenly need $600,000 from your home but the market values it at $540,000, no amount of urgency changes this fundamental truth. This disconnect becomes even more pronounced in health crisis situations, where assisted living decisions following accidents create rushed, chaotic transitions for elderly homeowners and their families.Our approach centers on pressure-free planning conversations that might begin 6-12 months before you're ready to move. We explore our innovative Cash CPO program, designed specifically for downsizers and those moving to assisted living, which eliminates showings and renovation stress by allowing you to move out before the home hits the market. This program provides immediate cash for your next steps while potentially increasing your home's value by 5-10%.Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! P. 435-291-5443E. [email protected]: www.GoStGeorge.comInsta: https://www.instagram.com/larkingroupFB: https://www.facebook.com/StGeorgeExperts🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/ 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue#podcast #americancity #realestate #movinghacks #americantown #thelarkingroup #saintgeorgeutah #stgeorgeutah #homeselling #homesellingstrategy [00:00:00] Intro.[00:02:30] Last-Minute Home Selling Disasters.[00:08:12] Fears That Make Sellers Wait.[00:12:44] What Low-Pressure Planning Looks Like.[00:15:40] The Cash CPO Program Solution.[00:19:37] Creating Your Real Estate Plan. 

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ABOUT THIS SHOW

Join Jeremy Larkin & Jesse Poll as they discuss the real estate environment in Southern Utah.

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Jeremy

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